maximising confidence in the data you gather

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Maximising confidence in the data you gather Lightning UX Poppy James

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Page 1: Maximising confidence in the data you gather

Maximising confidence in

the data you gather

Lightning UX

Poppy James

Page 2: Maximising confidence in the data you gather

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Page 3: Maximising confidence in the data you gather

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Page 4: Maximising confidence in the data you gather

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Vs.

Important but unknown qualities - quota sampling’s arch nemesis

Page 5: Maximising confidence in the data you gather

55

Vs.

Systems at work at A&E...

Tuesday morning... ...Saturday night

Page 6: Maximising confidence in the data you gather

66

Oxford Office (Head office)Harwell Innovation Centre

173 Curie AvenueHarwell, Oxfordshire

OX11 0QG

T: +44 (0)845 644 0650

F: +44 (0)845 644 0651

Edinburgh Office14-16 Jackson's Entry

The Tun, HolyroodEdinburgh, EH8 8PJ

T: +44 (0)131 557 5902

Sheffield OfficeElectric Works

Sheffield Digital Campus

Sheffield, S1 2BJ

T: +44 (0)845 456 2205

London OfficeWestbourne Studios

242 Acklam RoadLondon, W10 5JJ

T: +44 (0)845 643 0650

Reading Office7-11 Station Road

Reading, BerkshireRG1 1LG

T: +44 (0)118 959 9882

Poppy [email protected]

T: +44 (0)845 456 2205