maximising downtime – a case study of community based provision
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Maximising downtime – a case study of community based provision. Objectives. Where we are now How we got here Market analysis Action plan - pilot Plain sailing?. Where we are now. £250K net (after labour costs) contribution to operating expenditure - PowerPoint PPT PresentationTRANSCRIPT
Maximising downtime – a case study of community based provision
Where we are now How we got here
◦ Market analysis◦ Action plan - pilot
Plain sailing?
Objectives
£250K net (after labour costs) contribution to operating expenditure
Employ 111 student as Head Coaches, Coaches, Summer/Easter Camp Assistants and Casual support staff (reception/rec assistant/fitness support)
Service 1200 children/week over 3 terms of 10/12 wks
Where we are now
How we got there a journey
From little acorns mighty oaks grow
Ideas
Market analysis
Pilot - offer – monitor -refine
Idea/Concept
Senior
Junior
Development pathway
Link to University Objective
To provide services that meet the needs of Wales and wider communities by working in partnership with city, national and international bodies.
Post codes – Mosaic Competitor review
◦ LA’s◦ Private sector
Health clubs Holiday clubs Professional sport (Cardiff City, Blues, Glamorgan
Cricket)
Market analysis
Swimming Athletics Soccer Trampolining Netball Gymnastics Dragon Camps (Summer, Easter) under 8’s,
over 8’s)
Pilot
Head coaches – UKCC level 1 or above Commitment to invest in coach education
as a reward for loyalty and performance Pricing to market not competition Create a brand based on: lower ratio’s,
quality of experience and word of mouth recommendation
Policy that all offerings make a net contribution after labour costs
Offer or y=mx+b
Annual questionnaire and feedback to parents
All coaches provided with kit and its is worn Joint coach mentoring scheme with City
Council Reward good first years with additional
hours throughout the year
Monitoring
Plain sailing?• Market research
• allowed clear geographic targeting linked to areas, schools and travel time
• Idea• The triangles only really work in
one sport for a variety of valid reasons linked to the local market and politics
• Pilot• Successful and sustainable in the
sports identified local difficulties in expanding into cricket, hockey, rugby and squash
• Equation• A lot of time and energy has gone
into coping and managing with natural student turnover. Now starting to develop a consistency or pedigree
• Pricing• Biggest surprise. 18% rise and no
fall in demand• Branding
• strong and reinforced visually around the city