maximize brand awareness with sponsored updates | webinar

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Maximize Brand Awareness with Sponsored Updates LinkedIn Confidential ©2013 All Rights Reserved

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Page 1: Maximize Brand Awareness with Sponsored Updates | Webinar

Maximize Brand Awareness withSponsored Updates

LinkedIn Confidential ©2013 All Rights Reserved

Page 2: Maximize Brand Awareness with Sponsored Updates | Webinar

Maximize Brand Awareness with Sponsored Updates

Mike McElherne

VP, Talent Acquisition

Waterstone Mortgage

Caroline Thornton

Relationship Manager

LinkedIn

Sam Wener

Solutions Consultant

LinkedIn

Page 3: Maximize Brand Awareness with Sponsored Updates | Webinar

Agenda

-Introduction

-Mike McElherne’s Challenge

-How Mike Expanded His Reach to a Targeted Audience

-Sharing Content & Growing Followers

-Sponsored Updates Results

-Questions

-Next Steps

Page 4: Maximize Brand Awareness with Sponsored Updates | Webinar

Mike McElherneVP, Talent Acquisition

WaterStone Mortgage

Page 5: Maximize Brand Awareness with Sponsored Updates | Webinar

Headquartered in Pewaukee, Wisconsin

Residential Mortgage Lenders

721 – Employees

73 Branch Locations

2 Recruiters

NASDAQ – WSBF

Page 6: Maximize Brand Awareness with Sponsored Updates | Webinar
Page 7: Maximize Brand Awareness with Sponsored Updates | Webinar
Page 8: Maximize Brand Awareness with Sponsored Updates | Webinar
Page 9: Maximize Brand Awareness with Sponsored Updates | Webinar

Build trust with your

target audience at scale

Build trust with your

target audience at scale

Page 10: Maximize Brand Awareness with Sponsored Updates | Webinar

Find and engage buyersFind and engage buyers

Page 11: Maximize Brand Awareness with Sponsored Updates | Webinar

Share meaningful contentShare meaningful content

Page 12: Maximize Brand Awareness with Sponsored Updates | Webinar

330M+(+2 every sec)

Sponsored Updates

reach the entire LinkedIn network

LinkedIn Member Population

Company Updates only

reach your pool of followers

With Sponsored Updates you can reach & engage with

members outside your followers

Waterstone’s Current

Follower Base: 2,538

Page 13: Maximize Brand Awareness with Sponsored Updates | Webinar

Target with accuracy using advanced filters

Targeting Sponsored Updates Company Updates

Location ✔ ✔

Company Size, Industry ✔ ✔

Function, Seniority ✔ ✔

Company Name ✔

Job Title ✔

School ✔

Skills ✔

Group Membership ✔

Gender ✔

Age ✔

Negative targeting ✔

Page 14: Maximize Brand Awareness with Sponsored Updates | Webinar

Sharing Content

Page 15: Maximize Brand Awareness with Sponsored Updates | Webinar

Waterstone’s Results