Live & Virtual Donna Mac January 24, 2013

Bio

Traditional Media, till 2009

RI

DMacVoice Productions, 2003

DMacVoice & Media, A Presentation Company! Live, Audio, Video & Voiceovers

New-Digital Media

On the Air AND Online

Boost SEO, 3 main ways

Digital Media Alliance Florida, defines digital media as "the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education".

Keywords Links Content/Video (watch!)

Confused, Perplexed

Creating Digital Media What are the basics?

1. Hire Someone

2. Do It Yourself

3. Combination, Manage a Media Project

Podcasts Interviews Narrations

Slideshows iMovies Testimonial Web Movies

iPhone Canon w/ HD Capabilities Broadcast Ready

Audio

Audio/Visual

Video

Platforms

Pre-Production Groundwork

• Know Thy Business

• Know Thy Audience**

• Know Thy Brand/Pick Your Style

• Know What Turns Them On

• Know What Turns Them Off

Pre-Production Specifics

• Who

• What

• When

• How

• Your Book/Telling Your Story

But beware…

Alliance…Real….Natural… AUDIENCE…

Production

• Recording/Equipment • Lighting • Audio • Images • Directing

Background Camera Lens/Mic Technique Natural Stumble

Audience Reaction?

Post Production

• Assess Footage (Continuity)

• Choose

• Assemble, Polish, Revise, Revise

• Narration

• Music

Questions…

Creativity is Relative

Personal Relationship with the Masses

Natural

Bold

YOU

“It’s technology, married with liberal arts, married with the humanities that yields us the results that makes our hearts sing.” Steve Jobs 1955-2011