maximize revenue with the new inmobi lifetime value platform

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Maximize your users

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Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues. InMobi LTVP is an absolutely free developer enablement platform that works by identifying different in-app user groups and provides deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval. InMobi LTVP will help you: - Gain advanced user insights based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app. - Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app. - Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users or cross promoting other apps.

TRANSCRIPT

Page 1: Maximize Revenue with the New InMobi Lifetime Value Platform

Maximize your users

Page 2: Maximize Revenue with the New InMobi Lifetime Value Platform

Agenda ‣  Ecosystem needs

‣  InMobi LTVP

‣  Demo

‣  Examples (Actions at work)

‣  Getting started

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Page 3: Maximize Revenue with the New InMobi Lifetime Value Platform

700K iOS & Android apps 60% app developers don’t profit 30% apps used only once

It’s a tough world out there.. Only user first app businesses will win!

Page 4: Maximize Revenue with the New InMobi Lifetime Value Platform

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How do I Maximize each user’s value? SOLUTION:

Understand ALL of your users and act upon each one differently

Monetize through in-app purchase AND

ads?

Maximize

engagement levels for all

users

Acquire users effectively

Page 5: Maximize Revenue with the New InMobi Lifetime Value Platform

Increase engagement & monetization

InMobi Lifetime Value Platform (LTVP)

Page 6: Maximize Revenue with the New InMobi Lifetime Value Platform

InMobi LTV Platform

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‣  Virtual good sales

‣  Ads

‣  Rewards

‣  Cross promote

‣  And more +

1. INSIGHTS 2. SEGMENTS 3. ACTIONS

User events such as purchases or level completion

Segment users by app usage and user attributes

Monetization and engagement by segment

Page 7: Maximize Revenue with the New InMobi Lifetime Value Platform

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Tracking based on user events within the app

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‣  Revenue trend, virtual goods

‣  Engagement time spent, app launches

‣  User Profiles country, carrier

‣  Capture insights unique to your app with custom events

1. INSIGHTS 2. SEGMENTS 3. ACTIONS

Page 8: Maximize Revenue with the New InMobi Lifetime Value Platform

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Flexible segmentation to define target user groups

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‣  Purchase History

‣  Engagement

‣  Advancement

‣  Country

‣  Custom Events

1. INSIGHTS 2. SEGMENTS 3. ACTIONS

Page 9: Maximize Revenue with the New InMobi Lifetime Value Platform

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Maximize LTV with targeted actions

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‣  Increase monetization with virtual goods sales

‣  Clean new user experience by deferring ads for new users

‣  Increase retention by rewarding highly engaged users

‣  Cross promote to exhausted users

‣  Custom Actions to drive third party monetization or custom rendering

1. INSIGHTS 2. SEGMENTS 3. ACTIONS

Page 10: Maximize Revenue with the New InMobi Lifetime Value Platform

User Lifecycle Management: Analytics meets CRM

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‣  Virtual good sales

‣  Ads

‣  Rewards

‣  Cross promote

‣  And more +

1. INSIGHTS 2. SEGMENTS 3. ACTIONS

User events such as purchases or level completion

Segment users by app usage and user attributes

Monetization and engagement by segment

Page 11: Maximize Revenue with the New InMobi Lifetime Value Platform

Demo

Page 12: Maximize Revenue with the New InMobi Lifetime Value Platform

Responsive Targeting

Actions at Work

Page 13: Maximize Revenue with the New InMobi Lifetime Value Platform

Identify pattern: Hardcore users would pay a lot for certain features Segment using rule engine: IF (user time spent == high) & (app section == ‘tough’) Timely unlocks Target segment: Hardcore users

Display offers at right time

Page 14: Maximize Revenue with the New InMobi Lifetime Value Platform

Identify pattern: High paying users in developed economies tend to purchase a lot during holidays Segment using rule engine: IF (user purchase history == high) & (date == 31st Oct) & (country == USA || UK) Holiday promotion Target segment: High paying US and UK users

Add cyclic bursts to your sales

Page 15: Maximize Revenue with the New InMobi Lifetime Value Platform

Identify pattern: New users are likely to be delighted to see a tailored message Segment using rule engine: IF (App launches < 5) & (country == China) Localized ‘welcome’ Target segment: New Chinese users

Increase retention beyond day 1

Page 16: Maximize Revenue with the New InMobi Lifetime Value Platform

Identify pattern: User engagement can be improved with a social taunt Segment using rule engine: IF (user time spent in last month < 50% of average time spent) Social ‘taunt’ Target segment: Waning users

Increase engagement by 30%

Page 17: Maximize Revenue with the New InMobi Lifetime Value Platform

Identify pattern: Highly engaged users from USA are most likely to give you viral uplift Segment using rule engine: IF (time spent > 300 hours) & (country == USA) Incentivize virality Segment: Social influencers

Reduce your CPA by as much as 50%

Page 18: Maximize Revenue with the New InMobi Lifetime Value Platform

Identify pattern: Advanced users in your top app don’t have other apps in your portfolio Segment using rule engine: IF (levels crossed > 25) & (! Using omegajump)

Smart cross promote Segment: ‘ripe’ users

Increase ROI by acquiring known users

Page 19: Maximize Revenue with the New InMobi Lifetime Value Platform

Getting started..

Page 20: Maximize Revenue with the New InMobi Lifetime Value Platform

3. Actions ‣  INTEGRATE ACTIONS API to ask for actions at

specific places in app

‣  LAUNCH DYNAMIC ACTIONS on targeted segments 20

Get started in 3 simple steps…

Launch in less than 15 minutes

1. Insights ‣  INTEGRATE EVENTS API to send data —

app open, purchase etc

‣  VIEW INSIGHTS charts to analyze in-app behavior

2. Segments ‣  USE SEGMENT BUILDER to create groups of users

‣  VIEW SEGMENT REPORTS to understand segment trends

Page 21: Maximize Revenue with the New InMobi Lifetime Value Platform

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Sign-up below: http://www.inmobi.com/ltvp * First 25 developers who integrate & go live before Dec 31st get $500 free credit on InMobi ad network!