Maximize your Business

with smart marketing

Every Door Direct Mail from USPS

TMTM

Every Door Direct Mail defined:

Target a location without an address list

Size of mailed piece must be Standard Mail Flat, this is nota postcard or letter service. Dimensions shown in followingslides and cover a wide range of choices. (a postal card that measures 6 ½ X 9 is, in fact, a flat.)

Send out local mailing or national campaigns, coupons to drive traffic to local stores or events, etc.

Prospect for new customers at reduced preparation costs fromregular Standard Mail

Who can benefit:

RetailersAuto dealerships and servicesRestaurantsBusiness Services (focus on business routes)AttorneysDoctors and local health clinics, hospitalsDry cleanersContractors, home servicesRealtorsLocal arts and community organizations.

Every Door Direct Mail defined:

Mailpiece must be a flat-sized piece.

What does it mean for your Business?No need to rent a mailing list for your

saturation carrier routed mailings using Every Door Direct Mail

(EDDM), resulting in savings on mail preparation costs.

******

******

******

ECRWSS ******

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Postal Customer

City, State, 5-Digit Z

IP Code

**********

********ECRWSS *****

*****

PO Box Holder

City, State, 5-Digit ZIP Code

******************ECRWSS **********Residential CustomerCity, State, 5-Digit ZIP Code

******************ECRWSS **********

Local

Postal Customer

Labeling optionsare simple

Send mail to every address in a defined geographic area

Option to drop (some) mailings directly at your local Post Office (Even easier - your mailings can be submitted to the USPS by a local neighborhood printer)

What is different from regular Saturation Mail?

• Ads can be produced quickly

• Your larger than average sized ad stands out in the mailbox

• Once in a resident’s hands, their focus is solely on your logo, message and offer

• Ad comes in with the important correspondence and stays in the household until removed

• Can be passed along to all household residents or friends

Add up the Benefits to Every Door Direct Mail

• The perfect partner for local signage, word of mouth, buzz & event sponsorships

• Your space for detailed information is not limited

• Your ad and brand are not competing for attention

• Graphics, colors and images can be leveraged to boost image

• Save MONEY, gain SPEED, increase BRAND POWER!

Add up the Benefits to Every Door Direct Mail

Add up the Benefits to Every Door Direct Mail

Plan & determine precise route coverage and counts.

Search Carrier Route information and find homes near their

business by location using Geographic Map Technology

Calculate your postage in real time (no guessing)

Every Door Direct Mail Online Process Tool (www.smp.usps.gov)