maximize your global customer business...initiative, but a paradigm shift toward customer-centricity...
TRANSCRIPT
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MAXIMIZE YOUR
GLOBAL CUSTOMER BUSINESS
GLOBAL ACCOUNT MANAGER CERTIFICATION PROGRAM (GCP)
IN COOPERATION WITH
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CONTENT
>>
P
ER
SP
EC
TI
VE
Rationale 1
Benefits 2
Curriculum 5
Module Details 6
Value Creation Project 8
University of St. Gallen 10
Faculty 12
Customized Impact 14
Alumni 15
Admission 16
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1
RATIONALE
In response to the needs of global companies,
the University of St. Gallen offers the Global
Account Manager Certification Program
(GCP) to train future leaders in mastering the
increasingly complex role of the global account
manager. We believe this five-module
certification program signals a true change in
thinking about how to prepare people for these
more nuanced, multi-dimensional roles,
starting with the fact that everything is taught
from the lens of a customer-facing employee.
The focus of the curriculum is squarely on the
critical success factors for driving revenue,
growth and profitability with strategic
customers.
While there’s no doubt that numerous
organizational changes are also required to
truly enable value creation, having the right
people with the right skills managing your most
important customers is paramount. As one
practitioner so aptly put it, “At the end of the
day it is the quality of our account managers
that matters. If they cannot redefine our
strategic customer relationships to give our
company a larger role in their future wallet, we
will not deliver incremental value to the
shareholders.” If you find yourself asking
whether your company can afford to make an
investment in these people, ask yourself if you
can afford NOT to.
Of the highest priority is identifying and
developing the segments of the workforce that
drive current and future growth, which is why
the issue of employee investment is most
important and urgent with respect to those
managing a firm’s strategic customers. These
critical clients don’t just buy products and
services, they buy expectations. Superior
product and high caliber performance is taken
for granted as merely the price of entry for
doing business together. What they want is the
commitment of and access to the supplier’s
total operation. They want problem solving
and creative thinking about their business.
Recent research has shown that a company’s
ability to deliver on these expectations is largely
dependent upon the quality of the key
customer-facing employees who manage those
relationships. Retaining and equipping them
with the tools to better manage strategic, multi-
national customers will be a major factor in
remaining competitive and profitable in today’s
global marketplace. What’s needed is a mix of
highly analytical people with technological
savvy, creativity, adaptability, global know-
how, and great communication skills to
collaboratively solve complex and rapidly
changing issues.
Christoph Senn
Director CGAM: Competence Center for Global Account Management
Research Institute for International Management (FIM-HSG)
University of St. Gallen
LEADING FIRMS VIEW GLOBAL CUSTOMERS AS ASSETS AND
INVEST IN DEVELOPING THOSE WHO MANAGE THEM
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THE SPONSORING COMPANY
The GAM Certification Program (GCP)
delivers an unmatched return on investment to
sponsoring companies. Throughout the year,
participants’ firms gain access to the latest
research findings and lessons learned from
leading companies. As participants expand
their knowledge, their learnings are put to use
immediately to contribute to both their
customers’ and their firm’s profitable growth
and market competitiveness. The most tangible
evidence of this is the mandatory completion
of the Value Creation Project, an independent
study exercise that constitutes a concrete
business case and individual action plan to
generate measurable value for both customer
and supplier. Moreover, participating firms
remain at the forefront of the race for talent
with a developed pool of well-prepared,
knowledge-able global account managers.
THE INDIVIDUAL
Although most Global Account Managers have
come into the position based on documented
past successes, too many are simply not
equipped with the business acumen required to
engage in such value creation activity that truly
embeds the supplier in the customer’s strategy.
That’s because the sales model that most
professionals have been trained on (and many
still are) is to sell to customer needs. However,
in a world of transparency with well-informed,
specialized buyers, selling to customer needs
means that the customer knows exactly what
he/she wants and can therefore control the
buying process. The truth is, being skilled at
needs-based selling does not provide an
effective arsenal for selling to the wallet of the
future, which is shaped by key business and
economic decisions that the customer is
making today. The GAM Certification
Program fills this gap by preparing today’s
GAMs to be true “customer general managers“
who can maintain a continuous stream of
insights about the market, the competition, the
customer’s own business and how the
supplier’s products and services could change
the economics of the customer’s business
model.
BENEFITS CUSTOMIZED, PRACTICAL APPLICATION THAT DELIVERS A
MEASURABLE RETURN ON INVESTMENT
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HOW GCP COMPLEMENTS YOUR TRAINING PORTFOLIO
• Play to your Strengths: Invest in top performers, currently managing your
most strategically important and complex customers, to further solidify
these relationships and fully leverage their growth and profit potential.
• Onboard New Managers: Ensure new team members a successful
transition to the challenging role of the GAM by equipping them with the
best tools from the start and positioning them to make an impact on the
customer from day one.
• Retain Top Talent: Your best people got that way by being interested in
and committed to learning and growing, and they seek an environment that
supports that. Enrolling them in GCP sends a signal that simultaneously
rewards their past performance, recognizes their true potential, and invests
in their future success.
• Build Future Leaders: Global Account Management is not a program or
initiative, but a paradigm shift toward customer-centricity across the firm,
and it requires strong internal advocates to communicate and educate on a
new way of viewing things. GCP serves as a catalyst for top talent to rise to
a true leadership role in this regard.
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“WHAT MAKES A GOOD GAM? THE ABILITY TO CREATE IMMEDIATE
UNDERSTANDING AS TO THE IMPORTANCE OF WHAT WE ARE
TRYING TO DO FOR THE CUSTOMER, YET MAKE IT IMMEDIATELY
RELEVANT TO EVEN THE SMALLEST ENTITY OF THE TEAM OR THE
ORGANIZATION.”
VP GLOBAL SALES
FORTUNE 500 FIRM
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Value Co-Creation.
Intrapreneurship.
Financial Proficiency.
Performance Management.
Resource Management.
Risk Management.
Stakeholder Management.
Multilevel Impactful Communication.
Team Leadership & Development.
Trust Building.
Knowledge Sharing.
Influence without Authority.
The GCP is also designed to meet the
expectations business leaders have of executive
education. First and foremost, it is truly global
in its outlook and content, focusing on key
global business issues throughout the five-
module program. Not only do we assemble
thought leaders from around the world to
impart knowledge, but our multicultural
participant roster offers engagement with peers
from diverse backgrounds and assignments.
The GCP is also a multidisciplinary program,
providing a broad, comprehensive curriculum
that utilizes a collaborative learning model and
an integrated approach. Perhaps most
importantly, the GCP emphasizes practical
application by featuring an impressive list of
practitioner guest speakers and teaching in
context with current work challenges at every
turn.
The GAM Certification Program develops
high-potential account managers into true
global business leaders by building capabilities
to meet today’s and tomorrow’s business
challenges. Designed for the elite, next-
generation global account managers, GCP’s
curriculum focuses on the critical success
factors for driving revenue, growth and
profitability with strategic customers:
Understanding the global business environ-
ment.
Creating, delivering and measuring value.
Mastering the global account manager role.
Driving the firm’s growth agenda.
Leading the transformation to customer-
centricity.
CURRICULUM A GAM IS CHARGED WITH FOSTERING A COMPELLING
STRATEGIC DIALOGUE WITIN AND BETWEEN SUPPLIER AND
CUSTOMER, REQUIRING A MUCH DIFFERENT TOOLBOX THAN
A HIGH-PERFORMING SALESPERSON
GAM CAPABILITY MODEL
Effective GAM development targets four dimensions critical for driving revenue, growth, and
profitability with key customers.
Relationship
Acumen
Strategic
Acumen
Business
Acumen
Personal
Acumen
Understanding the Account`s
Business & Value Drivers.
Strategic Thinking.
Understanding Account
Attractiveness.
Account Business Planning.
Creativity & Systems Thinking.
Change Management.
High Energy & Drive.
Leadership Brand Management.
Continuous learning.
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SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Individual
Arrival
Faculty Session:
Corporate
Strategy
08:30 -12:00
(includes small group
exercices, case analysis,
lecture)
Application to own
Business
Faculty Session:
Managing Across
Cultures
08:30 -12:00
(includes small group
exercices, case analysis,
lecture)
Application to own
Business
Faculty Session:
Financial Acumen
08:30 -12:00
(includes small group
exercices, case analysis,
lecture)
Application to own
Business
GAM@Work:
Line
Organization
08:30 -12:00
(includes small group
exercices, case analysis,
lecture)
Application to own
Business
GAM@Work:
Impact without
Authority
08:30 -12:00
(includes small group
exercices, case analysis,
lecture)
Application to own
Business
Group Lunch / Networking / Access to Professors
Case Work:
DHL
13:30 -17:00
(small group
presentations on case
resolution with direct
feedback from case
protagonist)
Corporate
Session:
GAM Toolbox
13:30 -17:00
(interactive session
with guest practicioner
speaker)
Case Work:
Merck
13:30 -17:00
(small group
presentations on case
resolution with direct
feedback from case
protagonist)
Corporate
Session:
Global Teams
13:30 -17:00
(interactive session
with guest practicioner
speaker)
Individual
Departure
Welcome
Reception
Free Evening
Evening
Assignment
Personal Work
Group Activity
Free Evening
Evening Assignment
Personal Work
Group Activity
SAMPLE CLASS ITERINARY
MODULE DETAILS HIGHLY INTERACTIVE & BLENDED LEARNING APPROACH
6
Module 1 Face-to-Face Week 1 February St. Gallen
Module 2 Virtual Power Sessions March-May Web-based
Module 3 Face-to-Face Week 2 June Singapore
Module 4 Virtual Power Sessions July-August Web-based
Module 5 Face-to-Face Week 3 September St. Gallen
TYPICAL MODULE STRUCTURE
Mo
rnin
g A
fter
no
on
E
ven
ing
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RIGOR, RELEVANCE & RESULTS
“I appreciated the
program scheduling,
which allowed me to
keep up with my day
job and be attentive
to the customer.”
SMART PROGRAM DESIGN
The GCP combines relevant theory with real-world application.
The mix of renowned professors and experienced practitioners
offers the diversity of approaches and opinions that keeps
seasoned sales professionals interested and engaged. Moreover,
the program is highly sensitive to the demanding role of the
GAM, boasting a schedule that provides academic rigor while
being sufficiently flexible to enable students to keep up with the
demands of their “day-job”.
HIGH IMPACT METHODOLOGIES
A highlight of the GCP curriculum is the use of the Case Method
of teaching. By engaging students in business conflicts developed
from real events, cases immerse them in the challenges they are
expected to face. The GCP features custom-developed cases, all
dealing with a critical aspect of strategic customer management.
The challenges presented require thoughtful analyses with limited
or even insufficient information, and demand decisive action that
must be articulated –and even defended – among other talented,
ambitious individuals.
INDEPENDENT STUDY
As participants expand their knowledge, their learnings are put to
use immediately to contribute to both their customers’ and their
firm’s profitable growth and market competitiveness. The most
tangible evidence of this is a student’s completion of the Value
Creation Project (VCP), a concrete business case and individual
action plan to generate measurable value for both customer and
supplier.
“I liked the opportunity
to work in a team and
role play a solution that
was not an expertise of
anyone on the team. It
really got the creative
juices flowing.”
“In six months, we have
grown our accounts four
times faster and
exceeded yearly new
business and revenue
targets by 52% and 93%
respectively. ”
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VALUE CREATION
PROJECT CONCRETE BUSINESS CASE & INDIVIDUAL ACTION PLAN
MANAGEMENT COMMITMENT
The VCP provides a meaningful platform for
executive engagement and management
coaching of GAMs. Ideally, participants will
work with both colleagues and supervisors to
construct their business case. Participants will
have the opportunity to present their VCP to
the collective group with their senior
management in attendance. Decisions will be
made by the GCP faculty in advance of
Module 5 and will be based on the evolution of
the participants work and a demonstration of
commitment and interest on the part of the
sponsoring firm’s senior management team.
NEW SKILLS = NEW VALUE
The Value Creation Project (VCP) is a unique
and critical component of the GAM
Certification Program that delivers tangible
results. The VCP constitutes in-depth, highly
practical project work conducted on an
individual basis by each participant under the
guidance of the GCP faculty and the student’s
own management team. As participants expand
their knowledge and skills over the five-module
curriculum, the VCP serves as their vehicle for
putting those learnings to use to contribute to
both their customers’ and their own company’s
profitable growth and market competitiveness.
The VCP will represent a concrete business
case and individual action plan to generate
measurable value for both customer and
supplier. Successful completion of the VCP is a
mandatory requirement for completion of the
program and awarding of certification.
Identify
possible
sources of
value
creation
Research
hypotheses to
validate
potential
Select best
value creation
opportunity
to develop
Outline
components
of internal &
external
business case
Determine
action plan
& timeline
for
compiling
business
case
Develop
business
case with
faculty /
peer
feedback
Present case
to GCP
faculty,
peers &
business
leadership
Pre-work Module 1 Module 5 Module 3
Inter-module Faculty Coaching
Module 2 Module 4
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PROGRAM-LEVEL
VALUE CREATION EXAMPLES
• Global Effectiveness in Value Propositions.
• Increasing Capability Footprint with Customers.
• Establishing Executive Engagement.
• Implementing a Global Pricing Policy.
• Future Winners Governance Model.
CUSTOMER-SPECIFIC
VALUE CREATION EXAMPLES
• Enabling Global Value Co-Creation.
• Account Coverage Model for a Specific Customer.
• Supporting the Customer’s Globalization Efforts.
• How to Drive Exponential Growth.
• David meets Goliath: Global Value Creation from
a Small-firm Perspective.
9
HOW THE VCP CONTRIBUTES TO CUSTOMER AND SUPPLIER SUCCESS?
The key is to extrapolate
the broader implications
to the firm as a whole:
How can we apply this
approach with other
customers or
institutionalize
this capability within the
firm?
The key is to find a way
to validate your “value
creation” assertion:
What evidence can you
offer that your proposal
will have a specific impact
on customers?
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WORLD CLASS FACULTY FROM A LEADING BUSINESS SCHOOL
UNIVERSITY OF
ST.GALLEN
CGAM: COMPETENCE CENTER FOR
GLOBAL ACCOUNT MANAGEMENT
The Competence Center for Global Account
Management is based at the Research Institute
for International Management (FIM-HSG) and
conducts state-of-the-art research and
executive education in key and global account
management. CGAM was founded with the
mandate to strengthen the University`s
outreach to the global business and academic
community.
Its mission is to shape the future of global
customer-supplier collaboration, education,
research and practice. CGAM coordinates
extensive research on the understanding of
current and future challenges in global
business-to-business collaboration and helps
companies around the world to gain
competitive advantage from its cutting-edge
research and teaching.
Its internationally recognized educational
programs are key vehicles for moving leading-
edge research beyond the classroom to the
global business arena. CGAM delivers ground-
breaking knowledge to industry professionals
who need high-functioning customer-supplier
relations to compete in today’s increasingly
complex market environment.
UNIVERSITY OF ST. GALLEN
(HSG)
The University of St. Gallen, Switzerland, is
one of Europe’s leading business schools,
occupying top places in various national and
international rankings among Europe’s leading
business universities. In particular, the
Financial Times ranked the St. Gallen Master
in Management Program No 1 in the world in
2011.
The University was established in 1898 as a
“Commercial Academy“ in St. Gallen, known
for its historic town center, home of the
famous Abbey Library, a UNESCO world
heritage site. Its proximity to practice and its
integrative view have characterized the school
since its foundation. Today, the University of
St. Gallen has some 7,000 students from more
than 80 nations, providing research, studies
and education, and developing future leaders
through an interdisciplinary approach that
emphasizes systems theory and the importance
of broad reasoning..
The University of St. Gallen acknowledging the
importance of emerging markets has
established two hubs in Asia and Latin
America. The St. Gallen Hub in Latin America
is based in São Paulo with responsibility not
only for Brazil but also for all Latin America
countries. On the same note, the St. Gallen
Singapore Hub is the gateway to all ASEAN
countries.
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ONE PROGRAM, TWO LOCATIONS
ST. GALLEN & SINGAPORE
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A WORLD-CLASS FACULTY FEATURING BOTH ACADEMIC AND
PRACTICIONER EXPERTS
FACULTY
Christoph Senn
Director CGAM: Competence Center for Global Account Management
Research Institute for International Management (FIM-HSG)
University of St. Gallen
PROGRAM DIRECTOR
Christoph Senn is the Director of the Center for Global Account Management (CGAM) at the
University of St. Gallen and Chairman of the Account Management Center (AMC), a
management consulting firm specializing in strategic customer management. A subject expert on
global account management, his work has been published in California Management Review,
Journal of Business Strategy, Harvard Business Manager, Wall Street Journal in cooperation with
Sloan Management Review and other prominent publications. Prior to joining academia,
Professor Senn served as global sales and marketing director in a manufacturing company where
he also designed and implemented strategic and global account programs. In addition to the
GCP, he serves as Director of the Global Account Management Executive Program
(GAMPRO) with St. Gallen University, and as Co-director of the Strategic Account
Management Program (SMP) with Rotterdam School of Management at Erasmus University in
the Netherlands.
“Companies need less sales calls but more strategy sessions with
their global customers. I invite you to explore new ways of how
your firm can attract and retain the global customers it deserves.”
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PARTICIPATING GCP FACULTY
Heike Bruch
Professor and Director of the Institute
of Leadership and Human Resources
University of St. Gallen
Andreas Grüner
Associate Professor of Finance and
Accounting
University of St. Gallen
Winfried Ruigrok
Professor of International Management
and Dean of the Executive School
University of St. Gallen
David Cummins
Senior Supplier Manager
Shell Oil Company
Simon Evenett
Professor of Foreign Economics and
Development
University of St. Gallen
Gordon Galzerano
Director Global Accounts Program
Cisco
Bart Logghe
Head of Customer Management
Excellence
Philips
Roger Moser
Managing Director of the Asia Connect
Center
University of St. Gallen
Arnd Niehausmeier
Global Relationship Partner
IBM Global Business Services
Hajo Rapp
Senior VP and Head of Account
Management and Market Development
Siemens
Matthias Wolfgruber
CEO
Altana
George S. Yip
Professor of Management and Co-
Director of the Centre on China
Innovation, CEIBS, Shanghai
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Noel Capon
R.C. Kopf Professor of International
Marketing
Columbia Business School
William Duggan
Senior Lecturer in Management
Columbia Business School
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FIRST CLASS TUTORING AND CAREFULLY SELECTED SUBJECTS
BRING NEW INSIGHTS TO EXPERIENCED GAMS AS WELL AS
NEWCOMERS IN THIS CHALLENGING FIELD
GAM, FORTUNE 500 LOGISTICS COMPANY
CUSTOMIZED IMPACT
BLENDED LEARNING APPROACH FOR MAXIMUM LEARNING TRANSFER
• ONE-TO-ONE COACHING
GCP provides unprecedented attention to students in the form of faculty coaching throughout the
duration of the program. Offered on demand, students receive feedback from world-renowned
thought leaders on course concepts, their Value Creation Projects as well as current business
challenges that benefit from a fresh perspective.
• PERSONAL DEVELOPMENT PLAN
Self-assessment and reflection are key components of GCP. World-class GAMs are expected to guide
and even drive their personal development in their own firms. GCP prepares them by reinforcing
concepts of self-awareness, ownership, and a need for a customized, high-impact action plan for
further growth beyond GCP.
• VIRTUAL POWER SESSIONS
Webinars and conference calls are a key part of the GCP`s blended learning curriculum. Based on
participants' real challenges, GCP webinars address topics such as writing winning account plans.
Inter-module sessions offer an efficient way of reinforcing key concepts back at the workplace.
• THE «GOLD» STANDARD IN GLOBAL SALES EDUCATION
GCP is the world`s first and only GAM Certification Program at university level. Since 2008, GCP
has been developing high-potential account managers into global business leaders by building
capabilities to meet today and tomorrow`s business challenges.
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ALUMNI NETWORK
“GCP is a valuable tool to any executive that is responsible for managing relationships
with large global customers. The program touches on a wide range of elements that are
key to increasing customer intimacy and orchestrating internal resources. Time well
spent.”
GAM, FORTUNE 100 HIGH TECH COMPANY
“Such interesting discussions with both the faculty and my classmates! Simply creating
time and opportunity for reflection in a temporary ‘bubble’ where we are shielded from
the usual daily ‘noise’, interruptions and fire fighting. It has provided me key learnings I
can take straight back into my daily function.”
GAM, GLOBAL FMCG COMPANY
“I personally found this program not only interesting because of the content and
exchange of experience with the other participants, but an inspiration because it has
given me the opportunity to stop and revaluate my current job and work on my vision
and strategy in order to achieve my targets.”
GAM, LEADING LOGISTICS FIRM
COUNTRIES: 30+ AVERAGE AGE: 38
INDUSTRY SEGMENT POSITION/ROLE
Aerospace & Defence
Banking / Financial Services
Chemicals
Consumer Goods
Electronics
Food Manufacturing
Global Services
Industrial Manufacturing
Insurance
IT / Hardware / Software
Packaging
Pharmaceutical
Telecommunications
Transportation / Logistics
Client Director
Customer Program Manager
Global Account Director
Global Account Manager
Global Business Development Manager
International Key Account Manager
Sales Manager
Senior Relationship Manager
Strategic Account Manager
Vice President Sales
STRONG GLOBAL ALUMNI NETWORK
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CANCELLATION CHARGES
• 90-60 days' notice: 25% of Program Fee.
• 59-30 days' notice: 50% of Program Fee.
• 29 days or less: 100% of Program Fee.
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ADMISSION
PROGRAM FEE
The program fee for individual participants is
CHF 26,500-. For team fees and multiyear
corporate contracts, please contact
[email protected]. Program fee covers tuition,
teaching materials and most meals.
APPLICATION
Visit www.accountmanagementcenter.com/gcp
to download the application material as well as
for additional information. Early application is
encouraged, and receipt of forms is requested at
least eight weeks prior to program start. Only
complete applications will be reviewed by the
admission committee.
APPLICATION REQUIREMENTS
Access is restricted to a limited number of
participants. The admission review committee
accepts registrations according to their order of
submission and determines acceptance on the
basis of the application documents. To be
considered for the program, candidates must
have been recommended by their sponsoring
company.
PREREQUISITES
• Direct responsibility for at least one global
customer relationship, or intention to take on
such a role within 12 months of course
completion.
• Minimum five years of international business
experience.
• Strong proficiency in written and spoken
English.
ACCOMMODATION
Accommodation is not included in the
program fee and should be reserved
individually. We would be happy to provide
you with further information about hotel
names, locations and contact details.
TERMS & CONDITIONS
Submitted applications are binding and
represent acceptance of all conditions and
terms of payment. The GCP fee is due on
receipt of the invoice and must be paid prior to
the commencement of the program. Until paid
in full, the University of St. Gallen reserves the
right to suspend or exclude the participant
from attending the program.
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Contact:
CGAM: Competence Center for Global Account Management
Research Institute for International Management (FIM-HSG)
University of St. Gallen
Dufourstrasse 40a, CH-9000, St. Gallen, Switzerland
Phone: +41 71 224 24 71
www.fim.unisg.ch
“FIRST CLASS TUTORING AND CAREFULLY SELECTED SUBJECTS
BRING NEW INSIGHTS TO EXPERIENCED GAMS AS WELL AS
NEWCOMERS IN THIS CHALLENGING FIELD. WHAT`S MORE,
THE NETWORK OF GAMS FROM DIFFERENT INDUSTRIES
PROVIDES A HEALTHY REALITY CHECK AS WELL AS FRESH
IDEAS FOR HANDLING DAILY CHALLENGES. “
GAM MANAGER, FORTUNE 500 LOGISTICS COMPANY
“THE KIND OF CHANGE THAT COMPANIES NEED IN ORDER TO
COMPETE AND GROW WILL NEED TO COME FROM PEOPLE
WITH VISION AND LEADERSHIP. THE GAM CERTIFICATION
PROGRAM HAS RE-ENERGIZED AND CHALLENGED ME TO
LOOK AT MY POSITION FROM THIS CONTEXT OF HAVING A
PULSE ON MY FIRM`S BUSINESS AND BECOMING A CHANGE
AGENT. “
GAM MANAGER, FINANCIAL SERVICES FIRM
“THOSE COMPANIES / INDIVIDUALS WITH THE BUSINESS,
STRATEGIC AND RELATIONSHIP SKILL SET TO LEAD IN THIS
FRAGILE ECONOMIC ENVIRONMENT ARE BEST EQUIPED TO
CAPTURE MARKET SHARE, LOYALTY AND PROFIT. I AM VERY
GLAD THAT I TOOK THE GLOBAL ACCOUNT MANAGER
CERTIFICATION PROGRAM AND HIGHLY RECOMMEND IT TO
THOSE THAT BELIEVE IN THE FUTURE. “
SENIOR RELATIONSHIP MANAGER , LEADING INVESTMENT BANK