maximizing digital signage in qsrs . . . what you need to know · maximizing digital signage in...
TRANSCRIPT
Maximizing Digital Signage in QSRs
Maximizing Digital Signagein QSRs What You Need to Know
2Maximizing Digital Signage in QSRs
TABLE OF CONTENTS
Introduction3
The Focus Is On Experience4
CRM Data Drives Decision Making5
Staying on Top of Trends 6
Generating Store Traffic6
Create an Inviting Experience 7
Moving to Self Serve Kiosks 8
Optimizing the Drive-Thru Window9
Specific Applications for Signage10
Summary11
3Maximizing Digital Signage in QSRs
INTRODUCTION
Businesses of all kinds seek to gain the attention of prospectivecustomers This challenge is magnified in the Quick ServiceRestaurant (QSR) industry as the many brands and thousandsof locations compete worldwide in a growing dynamic marketIn fact ldquoAround 17 of US consumers dine out at quick-servicerestaurants at least once a month and approximately 20 visitthem at least once a weekhellip The global quick service restaurantsmarket is expected to surpass $141 Billion in revenue by 2019and the Americas is 44 of thatrdquo(i) As you can see theopportunities for growth and their respective challenges are real
This eBook was written to provide a better understanding ofhow QSRs can employ technology and in particular digitalsignage to deliver stronger brand awareness higher customersatisfaction levels greater operational efficiencies and increasedreturns
4Maximizing Digital Signage in QSRs
THE FOCUS IS ON EXPERIENCE
An article published in the Harvard Business Review noted thatldquoEconomists have typically lumped experiences in with servicesbut experiences are a distinct economic offering as differentfrom services as services are from goods Today we can identifyand describe this fourth economic offering because consumersunquestionably desire experiences and more and morebusinesses are responding by explicitly designing and promotingthemrdquo(ii) As QSRs strive to become the top-of-mind choiceamong hungry consumers they must do more than providequality food that tastes great They must also differentiatethemselves by providing their guests with a richer diningexperience that engages and delights them and keeps themcoming back
Commercial TV with Essential Smart Function - UU340C Series
Knowledge is power And the more a restaurant knows about itscustomer base including customer types when they visit andtheir preferences the better they exceed expectations anddeliver a better total customer experience Technology can playa strategic role in knowledge gathering that ultimately drivestactical executions that produce the desired results
A recent survey reveals that the market penetration ofsmartphones among US Adults has more than doubled since2011 and today is 77 That penetration is much higher amongMillennials (22-37) at 92 and Gen X (38-53) at 85 ButBaby Boomers (54-72) arenrsquot far behind at 67 (iii) Itrsquos safe tosay that adults rely on their smartphone to gather informationand communicate This reliance on technology goes beyondpersonal communication as consumers now demand thatbusinesses also deliver their messages digitally from websitesand social media pages that invite interaction to in-store signagethat highlights offers and simplifies the buying process
QSRs can benefit in many ways by integrating their digitalsignage network with a robust customer relationship
management program Even the most iconic brands realize thebenefits of a holistic CRM program that gives them theopportunity to deliver the right information consumers seek atany point they are engaged including the ability to interact withtheir brand wherever they are and whenever they desire
The consumer data gathered through CRM can also be used todrive specific offers based on day-parting traffic patterns andcustomer profile by hour This information can then drive thecontent displayed on the digital menu board in-store outside ona direct-view LED display and in drive-thru lanes whereefficiency is key
QSRrsquos with frequent-buyer programs have the ability to gathera wealth of data that can then be used to deliver personalizedoffers and predictive ordering especially effective for customersthat use an app or the website to order online and pickup in-store Delivering a personalized experience by inviting customersin for a discount on their meal or even a free dessert to celebratetheir birthday will surely make them feel valued
5Maximizing Digital Signage in QSRs
CRM DATA DRIVESDECISION MAKING
6Maximizing Digital Signage in QSRs
Smart QSR operators understand the importance of trackingcustomer trends including food beverage and diningpreferences They can take full advantage of this knowledge byimplementing strategies that are in harmony with these trendsAs trends change more agile QSR restaurants that are able tomove quickly will have a decided advantage and gain marketshare
The ability of digital signs to deliver compelling content that canbe easily updated and distributed to any display chain-wideallows QSRs to take full advantage of the latest trends bydelivering menu changes specials and promotions in an efficientmanner Smaller digital signs at point-of-sale can be fullyintegrated into the network and deliver key prompts to cashiersto suggest meal add-ons that customers will appreciate whilegenerating additional revenue opportunities A well-coordinateddigital signage program will make your brand stand out bycreating an engaging environment that customers will come toexpect and appreciate in todayrsquos QSR
STAYING ON TOP OF TRENDS
Not too long ago there was a small handful of QSRrsquos from whichto choose That has changed dramatically and a quick drive downMain Street reveals a virtual cornucopia of choices each vyingfor the opportunity to get hungry drivers to turn into theirdriveway Employing a Direct-View LED sign outside is theperfect differentiator to get your brand noticed while displayingspecial promotions and offers in a compelling manner Direct-View LED displays produce stunning images that can be viewedeven in the brightest sunlight insuring that your brand andoffers remain crisp and clear and stand out on a crowded streetThese commercial-grade displays are designed for use outdoorsand can withstand the harsh elements minimizing maintenanceand additional labor costs
Opportunities to drive traffic also exist before prospectivecustomers get in their cars through social media apps and yourwebsite Tying all of your marketing touchpoints together greatlyincreases your chances of winning the customer today and infuture by creating stronger brand loyalty
GENERATING STORE TRAFFIC
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
2Maximizing Digital Signage in QSRs
TABLE OF CONTENTS
Introduction3
The Focus Is On Experience4
CRM Data Drives Decision Making5
Staying on Top of Trends 6
Generating Store Traffic6
Create an Inviting Experience 7
Moving to Self Serve Kiosks 8
Optimizing the Drive-Thru Window9
Specific Applications for Signage10
Summary11
3Maximizing Digital Signage in QSRs
INTRODUCTION
Businesses of all kinds seek to gain the attention of prospectivecustomers This challenge is magnified in the Quick ServiceRestaurant (QSR) industry as the many brands and thousandsof locations compete worldwide in a growing dynamic marketIn fact ldquoAround 17 of US consumers dine out at quick-servicerestaurants at least once a month and approximately 20 visitthem at least once a weekhellip The global quick service restaurantsmarket is expected to surpass $141 Billion in revenue by 2019and the Americas is 44 of thatrdquo(i) As you can see theopportunities for growth and their respective challenges are real
This eBook was written to provide a better understanding ofhow QSRs can employ technology and in particular digitalsignage to deliver stronger brand awareness higher customersatisfaction levels greater operational efficiencies and increasedreturns
4Maximizing Digital Signage in QSRs
THE FOCUS IS ON EXPERIENCE
An article published in the Harvard Business Review noted thatldquoEconomists have typically lumped experiences in with servicesbut experiences are a distinct economic offering as differentfrom services as services are from goods Today we can identifyand describe this fourth economic offering because consumersunquestionably desire experiences and more and morebusinesses are responding by explicitly designing and promotingthemrdquo(ii) As QSRs strive to become the top-of-mind choiceamong hungry consumers they must do more than providequality food that tastes great They must also differentiatethemselves by providing their guests with a richer diningexperience that engages and delights them and keeps themcoming back
Commercial TV with Essential Smart Function - UU340C Series
Knowledge is power And the more a restaurant knows about itscustomer base including customer types when they visit andtheir preferences the better they exceed expectations anddeliver a better total customer experience Technology can playa strategic role in knowledge gathering that ultimately drivestactical executions that produce the desired results
A recent survey reveals that the market penetration ofsmartphones among US Adults has more than doubled since2011 and today is 77 That penetration is much higher amongMillennials (22-37) at 92 and Gen X (38-53) at 85 ButBaby Boomers (54-72) arenrsquot far behind at 67 (iii) Itrsquos safe tosay that adults rely on their smartphone to gather informationand communicate This reliance on technology goes beyondpersonal communication as consumers now demand thatbusinesses also deliver their messages digitally from websitesand social media pages that invite interaction to in-store signagethat highlights offers and simplifies the buying process
QSRs can benefit in many ways by integrating their digitalsignage network with a robust customer relationship
management program Even the most iconic brands realize thebenefits of a holistic CRM program that gives them theopportunity to deliver the right information consumers seek atany point they are engaged including the ability to interact withtheir brand wherever they are and whenever they desire
The consumer data gathered through CRM can also be used todrive specific offers based on day-parting traffic patterns andcustomer profile by hour This information can then drive thecontent displayed on the digital menu board in-store outside ona direct-view LED display and in drive-thru lanes whereefficiency is key
QSRrsquos with frequent-buyer programs have the ability to gathera wealth of data that can then be used to deliver personalizedoffers and predictive ordering especially effective for customersthat use an app or the website to order online and pickup in-store Delivering a personalized experience by inviting customersin for a discount on their meal or even a free dessert to celebratetheir birthday will surely make them feel valued
5Maximizing Digital Signage in QSRs
CRM DATA DRIVESDECISION MAKING
6Maximizing Digital Signage in QSRs
Smart QSR operators understand the importance of trackingcustomer trends including food beverage and diningpreferences They can take full advantage of this knowledge byimplementing strategies that are in harmony with these trendsAs trends change more agile QSR restaurants that are able tomove quickly will have a decided advantage and gain marketshare
The ability of digital signs to deliver compelling content that canbe easily updated and distributed to any display chain-wideallows QSRs to take full advantage of the latest trends bydelivering menu changes specials and promotions in an efficientmanner Smaller digital signs at point-of-sale can be fullyintegrated into the network and deliver key prompts to cashiersto suggest meal add-ons that customers will appreciate whilegenerating additional revenue opportunities A well-coordinateddigital signage program will make your brand stand out bycreating an engaging environment that customers will come toexpect and appreciate in todayrsquos QSR
STAYING ON TOP OF TRENDS
Not too long ago there was a small handful of QSRrsquos from whichto choose That has changed dramatically and a quick drive downMain Street reveals a virtual cornucopia of choices each vyingfor the opportunity to get hungry drivers to turn into theirdriveway Employing a Direct-View LED sign outside is theperfect differentiator to get your brand noticed while displayingspecial promotions and offers in a compelling manner Direct-View LED displays produce stunning images that can be viewedeven in the brightest sunlight insuring that your brand andoffers remain crisp and clear and stand out on a crowded streetThese commercial-grade displays are designed for use outdoorsand can withstand the harsh elements minimizing maintenanceand additional labor costs
Opportunities to drive traffic also exist before prospectivecustomers get in their cars through social media apps and yourwebsite Tying all of your marketing touchpoints together greatlyincreases your chances of winning the customer today and infuture by creating stronger brand loyalty
GENERATING STORE TRAFFIC
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
3Maximizing Digital Signage in QSRs
INTRODUCTION
Businesses of all kinds seek to gain the attention of prospectivecustomers This challenge is magnified in the Quick ServiceRestaurant (QSR) industry as the many brands and thousandsof locations compete worldwide in a growing dynamic marketIn fact ldquoAround 17 of US consumers dine out at quick-servicerestaurants at least once a month and approximately 20 visitthem at least once a weekhellip The global quick service restaurantsmarket is expected to surpass $141 Billion in revenue by 2019and the Americas is 44 of thatrdquo(i) As you can see theopportunities for growth and their respective challenges are real
This eBook was written to provide a better understanding ofhow QSRs can employ technology and in particular digitalsignage to deliver stronger brand awareness higher customersatisfaction levels greater operational efficiencies and increasedreturns
4Maximizing Digital Signage in QSRs
THE FOCUS IS ON EXPERIENCE
An article published in the Harvard Business Review noted thatldquoEconomists have typically lumped experiences in with servicesbut experiences are a distinct economic offering as differentfrom services as services are from goods Today we can identifyand describe this fourth economic offering because consumersunquestionably desire experiences and more and morebusinesses are responding by explicitly designing and promotingthemrdquo(ii) As QSRs strive to become the top-of-mind choiceamong hungry consumers they must do more than providequality food that tastes great They must also differentiatethemselves by providing their guests with a richer diningexperience that engages and delights them and keeps themcoming back
Commercial TV with Essential Smart Function - UU340C Series
Knowledge is power And the more a restaurant knows about itscustomer base including customer types when they visit andtheir preferences the better they exceed expectations anddeliver a better total customer experience Technology can playa strategic role in knowledge gathering that ultimately drivestactical executions that produce the desired results
A recent survey reveals that the market penetration ofsmartphones among US Adults has more than doubled since2011 and today is 77 That penetration is much higher amongMillennials (22-37) at 92 and Gen X (38-53) at 85 ButBaby Boomers (54-72) arenrsquot far behind at 67 (iii) Itrsquos safe tosay that adults rely on their smartphone to gather informationand communicate This reliance on technology goes beyondpersonal communication as consumers now demand thatbusinesses also deliver their messages digitally from websitesand social media pages that invite interaction to in-store signagethat highlights offers and simplifies the buying process
QSRs can benefit in many ways by integrating their digitalsignage network with a robust customer relationship
management program Even the most iconic brands realize thebenefits of a holistic CRM program that gives them theopportunity to deliver the right information consumers seek atany point they are engaged including the ability to interact withtheir brand wherever they are and whenever they desire
The consumer data gathered through CRM can also be used todrive specific offers based on day-parting traffic patterns andcustomer profile by hour This information can then drive thecontent displayed on the digital menu board in-store outside ona direct-view LED display and in drive-thru lanes whereefficiency is key
QSRrsquos with frequent-buyer programs have the ability to gathera wealth of data that can then be used to deliver personalizedoffers and predictive ordering especially effective for customersthat use an app or the website to order online and pickup in-store Delivering a personalized experience by inviting customersin for a discount on their meal or even a free dessert to celebratetheir birthday will surely make them feel valued
5Maximizing Digital Signage in QSRs
CRM DATA DRIVESDECISION MAKING
6Maximizing Digital Signage in QSRs
Smart QSR operators understand the importance of trackingcustomer trends including food beverage and diningpreferences They can take full advantage of this knowledge byimplementing strategies that are in harmony with these trendsAs trends change more agile QSR restaurants that are able tomove quickly will have a decided advantage and gain marketshare
The ability of digital signs to deliver compelling content that canbe easily updated and distributed to any display chain-wideallows QSRs to take full advantage of the latest trends bydelivering menu changes specials and promotions in an efficientmanner Smaller digital signs at point-of-sale can be fullyintegrated into the network and deliver key prompts to cashiersto suggest meal add-ons that customers will appreciate whilegenerating additional revenue opportunities A well-coordinateddigital signage program will make your brand stand out bycreating an engaging environment that customers will come toexpect and appreciate in todayrsquos QSR
STAYING ON TOP OF TRENDS
Not too long ago there was a small handful of QSRrsquos from whichto choose That has changed dramatically and a quick drive downMain Street reveals a virtual cornucopia of choices each vyingfor the opportunity to get hungry drivers to turn into theirdriveway Employing a Direct-View LED sign outside is theperfect differentiator to get your brand noticed while displayingspecial promotions and offers in a compelling manner Direct-View LED displays produce stunning images that can be viewedeven in the brightest sunlight insuring that your brand andoffers remain crisp and clear and stand out on a crowded streetThese commercial-grade displays are designed for use outdoorsand can withstand the harsh elements minimizing maintenanceand additional labor costs
Opportunities to drive traffic also exist before prospectivecustomers get in their cars through social media apps and yourwebsite Tying all of your marketing touchpoints together greatlyincreases your chances of winning the customer today and infuture by creating stronger brand loyalty
GENERATING STORE TRAFFIC
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
4Maximizing Digital Signage in QSRs
THE FOCUS IS ON EXPERIENCE
An article published in the Harvard Business Review noted thatldquoEconomists have typically lumped experiences in with servicesbut experiences are a distinct economic offering as differentfrom services as services are from goods Today we can identifyand describe this fourth economic offering because consumersunquestionably desire experiences and more and morebusinesses are responding by explicitly designing and promotingthemrdquo(ii) As QSRs strive to become the top-of-mind choiceamong hungry consumers they must do more than providequality food that tastes great They must also differentiatethemselves by providing their guests with a richer diningexperience that engages and delights them and keeps themcoming back
Commercial TV with Essential Smart Function - UU340C Series
Knowledge is power And the more a restaurant knows about itscustomer base including customer types when they visit andtheir preferences the better they exceed expectations anddeliver a better total customer experience Technology can playa strategic role in knowledge gathering that ultimately drivestactical executions that produce the desired results
A recent survey reveals that the market penetration ofsmartphones among US Adults has more than doubled since2011 and today is 77 That penetration is much higher amongMillennials (22-37) at 92 and Gen X (38-53) at 85 ButBaby Boomers (54-72) arenrsquot far behind at 67 (iii) Itrsquos safe tosay that adults rely on their smartphone to gather informationand communicate This reliance on technology goes beyondpersonal communication as consumers now demand thatbusinesses also deliver their messages digitally from websitesand social media pages that invite interaction to in-store signagethat highlights offers and simplifies the buying process
QSRs can benefit in many ways by integrating their digitalsignage network with a robust customer relationship
management program Even the most iconic brands realize thebenefits of a holistic CRM program that gives them theopportunity to deliver the right information consumers seek atany point they are engaged including the ability to interact withtheir brand wherever they are and whenever they desire
The consumer data gathered through CRM can also be used todrive specific offers based on day-parting traffic patterns andcustomer profile by hour This information can then drive thecontent displayed on the digital menu board in-store outside ona direct-view LED display and in drive-thru lanes whereefficiency is key
QSRrsquos with frequent-buyer programs have the ability to gathera wealth of data that can then be used to deliver personalizedoffers and predictive ordering especially effective for customersthat use an app or the website to order online and pickup in-store Delivering a personalized experience by inviting customersin for a discount on their meal or even a free dessert to celebratetheir birthday will surely make them feel valued
5Maximizing Digital Signage in QSRs
CRM DATA DRIVESDECISION MAKING
6Maximizing Digital Signage in QSRs
Smart QSR operators understand the importance of trackingcustomer trends including food beverage and diningpreferences They can take full advantage of this knowledge byimplementing strategies that are in harmony with these trendsAs trends change more agile QSR restaurants that are able tomove quickly will have a decided advantage and gain marketshare
The ability of digital signs to deliver compelling content that canbe easily updated and distributed to any display chain-wideallows QSRs to take full advantage of the latest trends bydelivering menu changes specials and promotions in an efficientmanner Smaller digital signs at point-of-sale can be fullyintegrated into the network and deliver key prompts to cashiersto suggest meal add-ons that customers will appreciate whilegenerating additional revenue opportunities A well-coordinateddigital signage program will make your brand stand out bycreating an engaging environment that customers will come toexpect and appreciate in todayrsquos QSR
STAYING ON TOP OF TRENDS
Not too long ago there was a small handful of QSRrsquos from whichto choose That has changed dramatically and a quick drive downMain Street reveals a virtual cornucopia of choices each vyingfor the opportunity to get hungry drivers to turn into theirdriveway Employing a Direct-View LED sign outside is theperfect differentiator to get your brand noticed while displayingspecial promotions and offers in a compelling manner Direct-View LED displays produce stunning images that can be viewedeven in the brightest sunlight insuring that your brand andoffers remain crisp and clear and stand out on a crowded streetThese commercial-grade displays are designed for use outdoorsand can withstand the harsh elements minimizing maintenanceand additional labor costs
Opportunities to drive traffic also exist before prospectivecustomers get in their cars through social media apps and yourwebsite Tying all of your marketing touchpoints together greatlyincreases your chances of winning the customer today and infuture by creating stronger brand loyalty
GENERATING STORE TRAFFIC
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
Knowledge is power And the more a restaurant knows about itscustomer base including customer types when they visit andtheir preferences the better they exceed expectations anddeliver a better total customer experience Technology can playa strategic role in knowledge gathering that ultimately drivestactical executions that produce the desired results
A recent survey reveals that the market penetration ofsmartphones among US Adults has more than doubled since2011 and today is 77 That penetration is much higher amongMillennials (22-37) at 92 and Gen X (38-53) at 85 ButBaby Boomers (54-72) arenrsquot far behind at 67 (iii) Itrsquos safe tosay that adults rely on their smartphone to gather informationand communicate This reliance on technology goes beyondpersonal communication as consumers now demand thatbusinesses also deliver their messages digitally from websitesand social media pages that invite interaction to in-store signagethat highlights offers and simplifies the buying process
QSRs can benefit in many ways by integrating their digitalsignage network with a robust customer relationship
management program Even the most iconic brands realize thebenefits of a holistic CRM program that gives them theopportunity to deliver the right information consumers seek atany point they are engaged including the ability to interact withtheir brand wherever they are and whenever they desire
The consumer data gathered through CRM can also be used todrive specific offers based on day-parting traffic patterns andcustomer profile by hour This information can then drive thecontent displayed on the digital menu board in-store outside ona direct-view LED display and in drive-thru lanes whereefficiency is key
QSRrsquos with frequent-buyer programs have the ability to gathera wealth of data that can then be used to deliver personalizedoffers and predictive ordering especially effective for customersthat use an app or the website to order online and pickup in-store Delivering a personalized experience by inviting customersin for a discount on their meal or even a free dessert to celebratetheir birthday will surely make them feel valued
5Maximizing Digital Signage in QSRs
CRM DATA DRIVESDECISION MAKING
6Maximizing Digital Signage in QSRs
Smart QSR operators understand the importance of trackingcustomer trends including food beverage and diningpreferences They can take full advantage of this knowledge byimplementing strategies that are in harmony with these trendsAs trends change more agile QSR restaurants that are able tomove quickly will have a decided advantage and gain marketshare
The ability of digital signs to deliver compelling content that canbe easily updated and distributed to any display chain-wideallows QSRs to take full advantage of the latest trends bydelivering menu changes specials and promotions in an efficientmanner Smaller digital signs at point-of-sale can be fullyintegrated into the network and deliver key prompts to cashiersto suggest meal add-ons that customers will appreciate whilegenerating additional revenue opportunities A well-coordinateddigital signage program will make your brand stand out bycreating an engaging environment that customers will come toexpect and appreciate in todayrsquos QSR
STAYING ON TOP OF TRENDS
Not too long ago there was a small handful of QSRrsquos from whichto choose That has changed dramatically and a quick drive downMain Street reveals a virtual cornucopia of choices each vyingfor the opportunity to get hungry drivers to turn into theirdriveway Employing a Direct-View LED sign outside is theperfect differentiator to get your brand noticed while displayingspecial promotions and offers in a compelling manner Direct-View LED displays produce stunning images that can be viewedeven in the brightest sunlight insuring that your brand andoffers remain crisp and clear and stand out on a crowded streetThese commercial-grade displays are designed for use outdoorsand can withstand the harsh elements minimizing maintenanceand additional labor costs
Opportunities to drive traffic also exist before prospectivecustomers get in their cars through social media apps and yourwebsite Tying all of your marketing touchpoints together greatlyincreases your chances of winning the customer today and infuture by creating stronger brand loyalty
GENERATING STORE TRAFFIC
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
6Maximizing Digital Signage in QSRs
Smart QSR operators understand the importance of trackingcustomer trends including food beverage and diningpreferences They can take full advantage of this knowledge byimplementing strategies that are in harmony with these trendsAs trends change more agile QSR restaurants that are able tomove quickly will have a decided advantage and gain marketshare
The ability of digital signs to deliver compelling content that canbe easily updated and distributed to any display chain-wideallows QSRs to take full advantage of the latest trends bydelivering menu changes specials and promotions in an efficientmanner Smaller digital signs at point-of-sale can be fullyintegrated into the network and deliver key prompts to cashiersto suggest meal add-ons that customers will appreciate whilegenerating additional revenue opportunities A well-coordinateddigital signage program will make your brand stand out bycreating an engaging environment that customers will come toexpect and appreciate in todayrsquos QSR
STAYING ON TOP OF TRENDS
Not too long ago there was a small handful of QSRrsquos from whichto choose That has changed dramatically and a quick drive downMain Street reveals a virtual cornucopia of choices each vyingfor the opportunity to get hungry drivers to turn into theirdriveway Employing a Direct-View LED sign outside is theperfect differentiator to get your brand noticed while displayingspecial promotions and offers in a compelling manner Direct-View LED displays produce stunning images that can be viewedeven in the brightest sunlight insuring that your brand andoffers remain crisp and clear and stand out on a crowded streetThese commercial-grade displays are designed for use outdoorsand can withstand the harsh elements minimizing maintenanceand additional labor costs
Opportunities to drive traffic also exist before prospectivecustomers get in their cars through social media apps and yourwebsite Tying all of your marketing touchpoints together greatlyincreases your chances of winning the customer today and infuture by creating stronger brand loyalty
GENERATING STORE TRAFFIC
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
7Maximizing Digital Signage in QSRs
As experiences are now considered a distinct economic offering itis critical that QSRs understand how the right digital signs in eacharea can be employed to deliver the best total guest experienceThe message you deliver should be tailored for each area based onan understanding of the customer decision-making processStreet-side signs should grab attention and drive considerationwhile window messaging can highlight special offers Inside welllaid-out menu boards make it easy to decide food and beveragechoices while seating area signs can entertain and suggestadditional items like desserts
Digital signs can promote value meals LTOs and suggest upsellslike deluxe sides and large drinks Beautiful images and well-organized content will better engage customers and simplify theordering process Time spent waiting in line can be enriched bydisplaying brand messaging special events or other offers such ascatering services to inform this captive audience and lead toadditional purchases
Ultra-Stretch displays are the perfect choice for a menu boardFood and drink options can be organized by daypart while specialsand LTOs can be promoted to drive upsells Nutritional informationcan also be displayed to insure compliance with new federalmandates The ability to quickly update content and change offers
based on the time of day customer traffic or inventory needs ismade easy using solutions like LGrsquos webOS which allows you tomanage the entire network of digital displays from a centrallocation or remotely
Video-wall displays in dining areas can serve to entertain guestswho dine-in inviting them to stay a little longer Increased dwelltimes can lead to additional unintended purchases such asdesserts Families will also appreciate content that appeals tochildren giving parents the opportunity to relax and better enjoytheir dining experience Interactive displays can also invite gueststo connect with their personal devices to engage in games like triviaWinners can receive coupons for future purchases Digital displaysin the dining area can also reinforce your brand message andenhance your position as a community member by displayingsupport for local events - a personalized touch that will createloyalty and lead to return visits
Effective deployment of digital displays in your restaurant canprovide a better total dining experience from simplifying theordering process lowering perceived wait times and creating amore relaxed environment that will lead to happier guests who willspend more and return more often
CREATE AN INVITINGEXPERIENCE
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
8Maximizing Digital Signage in QSRs
According to a recent study ldquo18 of fast casual and QSRcustomers surveyed have used a self-service ordering kiosk but60 said they would visit a fast casual or QSR establishment moreoften if self-service kiosks were offeredrdquo (iv) Restaurants employinginteractive touch-screen displays as self-serve kiosks are seeingpositive results in customer service and reduced wait times Inaddition customers feel more in control of the ordering processand less pressured so they tend to order more making the self-serve kiosk a great vehicle for upselling by suggesting add-onsspecific meal offers and LTOs Operators will also appreciate thereduction in errors as customers can personally review and confirmtheir order
MOVING TO SELF SERVE KIOSKS
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
9Maximizing Digital Signage in QSRs
Creating a great dine-in experience is only one part of the equationIn an industry in which ldquoas much as 60ndash70 percent of businessrolls through the outdoor lane the risk of the drive thru leaving anegative impression on the customer experience is abundantThatrsquos why operators must constantly work to make the drive thruas efficient and successful as possiblerdquo (v)
Success here is measured in seconds and convenience reignssupreme Digital signs become powerful marketing tools thatmulti-task at drive-thru lanes serving as menu boards suggestingnew items and promoting bundle offers to hungry drivers as theydecide on what to order
Attention-grabbing digital signs with IPS panels produce rich colorsamazing contrast and color detail at virtually angle making youroffers more appealing Wide viewing angles allow customers sittingin their car to easily see and select their food and drink optionsreducing wait times while improving operational efficiency andinventory management
Another key factor in improving the drive-thru is reducing errorsDigital signs that display the order summary allows the customerto review and confirm their choices before they get to the pick-upwindow
OPTIMIZING THE DRIVE-THRU WINDOW
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
10Maximizing Digital Signage in QSRs
LGs signage fits into applications ranging from touchscreens to menu boards ndash with full software andtechnological support available
SPECIFIC APPLICATIONS FOR SIGNAGE
Digital Menu BoardsReduce wait times and promote mouthwatering menu itemswith bright clear 4k Ultra HD digital menu boards These strikingdisplays can be remotely managed from a central location
Outdoor PromotionTurn any window or glass surface into a customizable digitalcanvas with Transparent Color LED displays These versatiledisplays offer eye-catching digital promotion to attract drive-bytraffic and increase brand awareness
Indoor PromotionStrategically placed around the interior of the QSR digitaldisplays such Ultra Stretch screens or Ultra Narrow Bezel VideoWalls grab the customerrsquos attention with compelling visualsThey are ideal for promoting menu specials while helping toreduce customer wait times
Customer EngagementIncrease customer experience and reduce wait times with TouchScreen kiosks These interactive screens can be used to orderfood cross promote menu items use custom store apps andcollate customer feedback
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook
11
SUMMARYEMPLOYING LGrsquoS DIGITAL SIGNAGE SOLUTIONS
All images on screen are simulated Design specifications and features subject to changewithout notice
copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo areregistered trademarks of LG Corp ePUB_DigiSign_QSR_051823_PR
i httpwwwpewresearchorgfact-tank20180502millennials-stand-out-for-their technology-use-but-older-generations-also-embrace-digital-lifeft_18-04 24_generationtechuse_threeii Welcome to the Experience Economy B Joseph Pine II and James H Gilmore httpshbrorg199807welcome-to-the-experience-economyiii Digital Signage Weekly September 20 2017 written by David Keene and Alan Brawn from the article ldquoDigital Signage for QSRrdquoiv httpswwwkioskmarketplacecomnewscustomer-demand-surges-for-self-serve-kiosks survey-indicatesiv httpswwwqsrmagazinecomreportsdrive-thru-performance-study-2015
The ability to communicate to the customer in the manner inwhich they prefer is essential Todayrsquos restaurant operators mustemploy technology that allows them to get their message infront of customers regardless of where they are and when theydecide to engage Effective use of social media is key as wellwebsites and apps that invite engagement and even provide theability to order on-line
To complete the circle restaurants are using digital signage intheir stores to enhance their brand improve customer loyaltyand deliver a unique and pleasing experience for their guestsDigital signs can be powerful assets as restaurants look to growtheir business by improving the ordering process increasingupsell sales and creating a relaxing environment that increasesdwell times that can lead to additional unintended purchases
To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom
LG Business Solutions produces a wide variety ofdigital displays that can be customized for optimumresults indoor or outside Controlling the networkis made easy thanks to LGrsquos webOS Smart SignagePlatform which gives you powerful multimediacapabilities and the critical management tools toaddress enterprise-class requirements Integratedremote management capability allows you tomonitor and control your webOS Smart SignagePlatform remotely LGrsquos digital signage solutionshelp your quick service restaurant increase salesengage customers and stay updated in the ever-changing world of fast food service
HOW TO UTILIZE DIGITAL SIGNAGE IN YOURRESTAURANT
1 Drive traffic with Direct-View LED outdoordisplays command attention
2 Increase upsells and impulse purchases byhighlighting promotions in-store or on drive-thru menu boards
3 Ultra-Stretch Digital Signs can be customizedto display menu options for each part of the day
4 Video walls keep customers engaged andentertained while they dine increasing dwell time
5 Self-Serve Digital Kiosks that speed up linesreduce errors and display up-sell messages andpromotions
6 Digital signs multi-task at drive-thru lanes toreduce wait times and provide for greaterefficiency
7 LGrsquos webOS 40 supports webRTC (web realtime communication) live video conferencing tokeep staff informed and deliver safety andcompliance training
Click Here To download this eBookrsquos complimentary Lookbook