maximizing linkedin’s potential
TRANSCRIPT
Maximizing LinkedIn’s Potential
For Job Search and Business Promotion
Susanne DanielsSocial Upwardwww.socialupward.com
FIVE MOST OVERLOOKED LINKEDIN TOOLS
• JUMP START YOUR JOB SEARCH• BOOST YOUR SEO• MAKE YOU ATTRACTIVE TO THE RIGHT
COMPANY• ENGAGE WITH YOUR CLIENTS AND
CUSTOMERS.
Five Overlooked LinkedIn Tools
©Social Upward 2012 Maximizing LinkedIn's Potential
• HEADLINE• SKILLS • SECTION• GROUPS• APPLICATIONS• COMPANY PAGES
Five Six overlooked tools
©Social Upward 2012 Maximizing LinkedIn's Potential
Headline
NameCompany NameKeywords
©Social Upward 2012 Maximizing LinkedIn's Potential
Skills
1. Edit Profile2. Skills and Expertise (edit)3. Add up to 50 Skills (keywords)
©Social Upward 2012 Maximizing LinkedIn's Potential
• Tag each skill with proficiency and experience
• Save Skills • View Profile• Skill Keyword Popularity
Skills
©Social Upward 2012 Maximizing LinkedIn's Potential
Sections
©Social Upward 2012 Maximizing LinkedIn's Potential
• Add Sections to Profile• Highlight:
Sections
CoursesCauses and Volunteer Experience OrganizationsAwards
©Social Upward 2012 Maximizing LinkedIn's Potential
• Join a Group
Groups
©Social Upward 2012 Maximizing LinkedIn's Potential
Recommended GroupsSearch Groups
• Start a Group
Groups
©Social Upward 2012 Maximizing LinkedIn's Potential
Showcase and Connect
Ask- Answer- Share- Refer
Not for Casual Conversation
99% Content 1% Promotion
• Applications to Enhance Your Profile
• Showcase your specialties• Provide Work Samples• Collaborate • Slide Share, Google Presentation, Reading Lists, Events,
Wordpress, Blog Link, “Box.net” Document Share…
Applications
©Social Upward 2012 Maximizing LinkedIn's Potential
Company Pages
©Social Upward 2012 Maximizing LinkedIn's Potential
Job SeekerConnection within CompanyCurrent Company NewsEducated about CompanyWatch Job Listings
CompanyConnect with ConsumersBroadcast Company NewsEducate about Company products and servicesPost Job Listings
©Social Upward 2012 Maximizing LinkedIn's Potential
Company Page
• Company Page Not a New Personal Profile!• Business- Promote, Recruit, Strengthen Brand,
Consumer Focus Groups, Event Management• Non Profits- Use for promotions, recruiting/hiring,
volunteer recruiting, donor development• Engage staff, along with board, volunteers, donors
to be Brand Ambassadors on LinkedIn
Company Pages
©Social Upward 2012 Maximizing LinkedIn's Potential
©Social Upward 2012 Maximizing LinkedIn's Potential
Company Page
©Social Upward 2012 Maximizing LinkedIn's Potential
LinkedIn Rolling out Company PageNew Look New Features
Company Pages
How can YOU use this?How can YOUR business or non profit use this?
Benefit for Member
• Easier to find company information, job openings, products
• Connect with local business/organizations
• Front Page Updates• Available for Mobile
Benefit for Business
• Promote brand image• Easy share status update• Post job opportunity with
relevant members• Product and Service
showcase• Updates Notifications
©Social Upward 2012 Maximizing LinkedIn's Potential
A LinkedIn profile can be used as an online resume and/or business promotion.
Invest your time and effort in creating a profile that showcases all of you. Not just your education and work experience, but also:
• Keyword rich headline• Skills learned in and out of the workplace• Interests and Community Involvement• Connections to like minded, like focused individuals,
groups and companies• Showcase of professional expertise• Company Pages
©Social Upward 2012 Maximizing LinkedIn's Potential
Maximizing LinkedIn’s Potential
©Social Upward 2012 Maximizing LinkedIn's Potential
Maximizing LinkedIn’s Potential
Susanne Daniels Social Upward - When you want to move Upward in the search results.
www.socialupward.com
@socialupward
www.facebook.com/socialupward
http://www.napw.com/chapter/102/