maximizing publisher site monetization
DESCRIPTION
Fundamental tips for setting up the right website infrastructure.TRANSCRIPT
- 1. TIPS & INSIGHTS: Maximizing Publisher Site Monetization Shir Ross, Manager of Publisher Network
- 2. Rebuilding your webpage Flooding it with ads Disrupting user experience Generating more from your website
- 3. Site Layout | Utilizing your Ad Network | User Experience Follow critical steps to set up your ads
- 4. www.uservision.co.uk What they See is What you Get
- 5. Avoid Banner Farms
- 6. 728X90 468X60 300X600 160X600 120X600 300X250 Stick to the Standard
- 7. +200% eCPM Show me the Money!
- 8. Add Special Formats Wisely
- 9. $1.3B in video ad spending in H1 2013 (6% of $20B total) 69% of marketers to expand video budgets in next 12 months Its a sellers market = High CPMs *IAB Study, 2013 Fast Forward to Video
- 10. *IAB Study, 2013 Fast Forward to Video BE THERE! Get a player (your ad network should have) Create video content Sell your new real estate Pre/Mid/Post-rolls, small player, large player, etc.
- 11. Promote your Content Increase user engagement & site experience (avoid dead end) Increase site traffic Personalize your widget internal, ads, traffic exchange, design
- 12. Education Finance Shopping SoftwareNewsEntertainment Games Working with your ad network
- 13. 1st Imp 4th Imp 12th Imp Dont Judge Based on Doggy-bag Traffic
- 14. Guaranteed Early Imps Filled Remnant Imps ENJOY THE HALO EFFECT Dedicated Advertiser budgets Exclusive campaign rates Customized Buying plans + +
- 15. Dont Limit the Verticals
- 16. Dig Deep to Find the Gold Target by day part, site section, user group Ad special format for maximized yield
- 17. Thank You [email protected] shirsaraross www.matomy.com Shir Ross, Manager of Publisher Network