maximizing your court use presentation
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TRANSCRIPT
“Programming for Dollars”
Maximizing Your Court Use
Squash Ontario Annual General Meeting 2012
TRENDS IN SQUASH PROGRAMMING
The ‘80s and ‘90sVERY FEW EMPTY COURTS
Pros ran programs/events that impacted casual play the least
Down turn in squash in late 90’s. What happened?Fitness Trends: SpinningOwners: Square Footage
Today the clubs that survived seem to be stable – Why?
Squash Ontario Annual General Meeting 2012
TRENDS IN SQUASH PROGRAMMING
In the ‘80s and ‘90s it was alright to just run ladders! Not today: People are busier - want to be programmed.
SQUASH PROGRAMMING TODAY
Today we see different types of leagues, junior programming, ladders, clinics, lessons, drop-in round robins and others.
Cool to play squash
Forbes Healthiest SportSquash Ontario Annual General Meeting
2012
PROGRAMMED COURT BENEFITS
“Every programmed court is a paid court”
Low occupancy is detrimental to bottom line
When courts are filled you will rarely hear an owner say “This square footage is killing me!”
Squash Ontario Annual General Meeting 2012
Create active, longtime membersActive courts help the budgetHigh occupancy ensures courts remain
squash courtsKeeping pre-paid members happy ensures
higher retention ratesClub with Programmer or Pro more likely to
do well
Squash Ontario Annual General Meeting 2012
PROGRAMMED COURT BENEFITS
TYPES OF PROGRAMMING
Programming for prime time Programming for non- prime time
When to do a junior program
School for fun and profitSquash Ontario Annual General Meeting
2012
PRIME TIME PROGRAMSNON PRIME TIME
PROGRAMS
OPEN DISCUSSION
Squash Ontario Annual General Meeting 2012
SCHOOLS FOR FUN and PROFIT
Squash Ontario School Squash Programs
Equipment Loaner Program
Courting Schools Program / School
Squash Clubs
Discounted Equipment Program
Ontario High School Squash
Championships
Nearby Schools to Clubs Program (NEW)Squash Ontario Annual General Meeting
2012
Equipment Loaner Program…is designed to help schools (Grades 3-12) introduce the sport of squash into their curriculum. Schools may access a number of resources: equipment, instructors and materials – designed for use within the school gym setting.
Courting Schools Program…is designed to initiate a partnership between clubs and schools. The relationship benefits clubs through increased revenues and exposure while the relationship benefits schools through introducing students (Grades 3-12) to the sport of
squash within a club setting.Squash Ontario Annual General Meeting
2012
SQUASH ONTARIO SCHOOL SQUASH
PROGRAMS
School Squash Clubs …are to encourage teachers within the high school
environment to set up squash clubs similar to chess clubs. Approaching neighbouring squash facilities to use courts for practice. Overall goal – to compete as a high school team in the Ontario High School Squash Championships.
Discounted Equipment Program…is designed to provide schools with the opportunity to purchase their own school set of equipment at a discounted price to help further implement squash programming in either a school gym or squash club setting.
SQUASH ONTARIO SCHOOL SQUASH
PROGRAMS
Squash Ontario Annual General Meeting 2012
Ontario High School Squash Championships…is designed to introduce the sport of squash to new and experienced players through friendly competition between
Ontario High Schools.Nearby Schools to Clubs Program
(NEW)…the new component developed will allow Squash Ontario to provide a key benefit of club membership through providing vital information to our member clubs province-wide to assist them with reaching out to teachers, schools and school boards in their local communities.
SQUASH ONTARIO SCHOOL SQUASH
PROGRAMS
Squash Ontario Annual General Meeting 2012
Key Items of the New Program:Research Ontario School Board standards
and requirements for physical education to strategies for barriers such as liability risks, transportation, parental forms, etc.
Develop a Nearby Schools list of 15-20 local elementary and secondary schools within a set parameter for each member club
SQUASH ONTARIO SCHOOL SQUASH
PROGRAMS
Squash Ontario Annual General Meeting 2012
SCHOOL SQUASH TESTIMONIALS
Colin Whitney
Brian Porter
Richard Yendell
Squash Ontario Annual General Meeting 2012
INFLATABLE SQUASH COURT
DEMONSTRATIONSquash Ontario just purchased an
inflatable squash court which we will be making available on a rental basis to our member clubs. How a club uses the court is totally up to it – as a part of a junior program – to attract schools – in a shopping mall – at school fairs.
Squash Ontario Annual General Meeting 2012