maximizing your mobile mojo
DESCRIPTION
Dave Fletcher, Founding Partner, The MechanismHow can you create an internal strategy now for your business to survive and thrive in an omnipresent future dominated by smartphones, gadgets and tablets? Take an inside look at client mobile strategies, case studies and the latest design techniques for harnessing the mobile Web for your business to ultimately help you get your “mobile mojo” working for you.TRANSCRIPT
HELLO
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Dave Fletcher
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
#mobilemojo
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
A Brand-FocusedDigital Agency
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@davefletcher // TheMechanism.com
Founded inAugust 2001
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October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
“Computer makers like Apple need to get into phones...”
Stephen BakerMAY 16, 2001 The Wireless Web, with Strings Attached
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
The Mechanism, NYC
The Mechanism, London
The Mechanism, SA
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
Source: Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Maximizing Your Mobile Mojo
Motorola DynaTAC 8000X
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Maximizing Your Mobile Mojo
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Maximizing Your Mobile Mojo
@davefletcher // TheMechanism.com
What do YouCarry With You?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Keys,Money,
Mobile Phone.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=_uqX4-xvfQo&feature=related
Viper Remote Starter
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
http://www.viper.com/
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=5s9wYEkRAgs
Google Wallet
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
http://www.google.com/wallet/Google Wallet currently being pushed out through Nexus S 4G on Sprint only - google phone.
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Directed Electronics, a car security company, has unveiled an iPhone application that remotely unlocks a user's car and also starts it. The app also uses cell phone signals to work, meaning it doesn't have to be in close range.
While the application is free, Directed Electronics sells some hardware necessary for the app to work. This hardware costs hundreds of dollars to get installed on your car.
http://www.google.com/wallet/
http://link.schlage.com/Pages/home.aspx
NTT DoCoMo has been offering a Japanese “mobile phone wallet” since 2004
Google Wallet currently being pushed out through Nexus S 4G on Sprint only - google phone.
@davefletcher // TheMechanism.com
Keys,
Money,
Phone,
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Camera,
Video Recorder,
Music,
Calendar,
Email,
Social Media,
Shopping,
GPS,
etc...
@davefletcher // TheMechanism.com
Headlines
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Monday 10/10
Tuesday 10/11
Wednesday 10/12
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
“It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.”
Mike LazaridisRIM founder and co-CEO
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
0
5
10
15
Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011
RIM
http://www.bgr.com/2011/09/16/blackberry-market-share-in-q2-may-have-hit-single-digits/
Based on Millions of shipments per quarter
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Apple iPhone 4S Lines - NYC
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@davefletcher // TheMechanism.com
Apple iPhone 4S Lines - NYC
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
0
10
20
Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011
RIM Apple
http://www.bgr.com/2011/09/16/blackberry-market-share-in-q2-may-have-hit-single-digits/
Based on Millions of shipments per quarter
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
0
10
20
30
Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011
RIM Apple Samsung Nokia
Google’s Android operating system is the most popular in the nation. It bests Apple, Nokia, Windows, and RIM when it comes to subscribers. But, aside from the Nexus S, Google does not manufacture the phones on which Android operates.
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Mobile Mojo is Understanding
the Current Mobile Landscape
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
In 2009, 60% of the humans on earth are reported by the UN
to possess a cellular telephone
75% of those humans are in developing countries
http://www.vagabondjourney.com/travelogue/how-many-cell-phones-in-the-world/
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones
3 Billion are SMS Enabled
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
http://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
@davefletcher // TheMechanism.com
Everyone Doesn’t Havea Smartphone
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
96.5% of Global MobileUsers don’t have
an iPhone
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic
80% of all tablet traffic in the U.S. comes from iPads
http://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
0
20
40
60
80
iPad Samsung Galaxy Archos Dell Streak HP Other
Manufacturer
Top Tablets
Source: ClickZ
http://www.onlinemarketing-trends.com/2011/08/statistics-on-tablet-usage-top-3-trends.htmlhttp://www.clickz.com/clickz/stats/2082314/-adults-tablet-devices
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
0
12.5
25
37.5
50
Android iOS RIM Microsoft Symbian
April-11 July-11
Top Smartphone Operating Systems
Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+
82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
Samsung LG Motorola Apple RIM
April-11 July-11
Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+
Top Smartphone Platforms
82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Mobile Mojo is Understanding
the Historyof Mobile
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comDr. Martin CooperOn April 3, 1973, Martin Cooper, a Motorola researcher and executive, made the first analogue mobile phone call using a heavy prototype model. He called Dr. Joel S. Engel of Bell Labs. In 1973, when Motorola installed a base station to handle the first public demonstration of a phone call over the cellular network, the company was trying to persuade the Federal Communications Commission to allocate frequency space to private companies for use in the emerging technology of cellular communications. After some initial testing in Washington for the F.C.C., Cooper and Motorola took the cellular phone technology to New York to demonstrate it to reporters and the public. On April 3, 1973, standing on Sixth Avenue in New York City near the New York Hilton hotel, Cooper made a phone call from a prototype Dyna-Tac handheld cellular phone before going to a press conference upstairs in the hotel. The phone connected Cooper with the base station on the roof of the Burlington House (now the Alliance Capital Building) across the street from the hotel and into the AT&T land-line telephone system. As reporters and passers-by watched, he dialed the number and held the phone to his ear. That first call, placed to Dr. Joel S. Engel, head of research at Bell Labs, began a fundamental technology and communications market shift toward making phone calls to a person instead of to a place. This first phone weighed about 2.5 lb (1.1 kg).[4][5] It was the product of Cooper's vision for personal wireless handheld telephone communications, distinct from mobile car phones. Cooper has stated that watching Captain Kirk using his communicator on the television show Star Trek inspired him to develop the handheld mobile phone
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Captain Kirk!
@davefletcher // TheMechanism.com
The First Smartphones
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Grounded in Tactile Design Aesthetic - the modern smartphone began to converge several communications services into a single network.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comSimon Personal Communicator - 1994In 1994, IBM and BellSouth introduced a combination phone and PDA called the Simon Personal Communicator. Often touted as the first smartphone,
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comNokia 5510 - 2001This phone featured a full QWERTY keyboard. It could also store up to 64mb of music.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comNokia N-Gage - 2003Nokia’s answer to the Game Boy advance, this phone/games system had a couple of award winning titles before it succumbed to its clunky interface design.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comNokia 7600 - 2004One of the first 3G smartphones by Nokia, still one of the lightest and smallest.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comBlackBerry 7250 - 2005
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comiPhone -January 2007
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comLG Viewty - 2007A phone firmly focused on visuals. DivX Certified playback and 5 megapixel digital camera with Schneider Kreuznach optics are just a couple of the features of this simply designed phone.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comHTC Dream - 2008The HTC Dream was released in the US on 22 October 2008
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comSony Ericsson W760i - 2008Includes the “Sensme” music feature, as well as all of the other features from the Walkman phone brand.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comLG Versa - 2009Comes with an attachable QWERTY keyboard and a virtual keyboard on the touch screen.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comSidekick LX 2009This 3G incarnation of the Sidekick includes improved support for social networking applications.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comPalm Pre - 2009
@davefletcher // TheMechanism.com
Big in Japan
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comCasio 001This sports model features a touch panel for interactive gaming and music.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comS001 Sony Ericsson Cyber-ShotThis phone screams elegance. Oh, and it has the world’s first 3.3″ full OLED WVGA display and an 8.1 megapixel camera. Not that we’d want all that fancy stuff in North America.
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
315 Million People living in the U.S.
327.6 Million Active Mobile Devices
Mobile Devices means mobile, tablets and laptops combined.
http://www.techspot.com/news/45851-survey-connected-mobile-devices-outnumber-people-in-us.html
@davefletcher // TheMechanism.com
How do you OptimizeYour Mobile Sitefor all Phones?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Simplify
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
How do I Convert Mobile Visitors into Loyal Customers?
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Provide Content Designed and Delivered
Specifically for them
@davefletcher // TheMechanism.com
WHO
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
@davefletcher // TheMechanism.com
Should my Company Produce a Mobile App
or a Mobile Website First?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Depends
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Mobile Website
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Moble App
vs.
Viewport, Bandwidth, Context
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Mobile App
More Control over Device
Can be Used Offline
Monetize
Viewport, Bandwidth, Context
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
Mobile Website
Control of Device is Catching up
Networks are Getting Faster
Universal(on modern smartphones)
Viewport, Bandwidth, Contexthttp://myok12.wordpress.com/2011/06/29/native-vs-html5-application-development/
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
Malkin PropertiesMOBILE REDIRECT
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
WHO
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
My Morning JacketMOBILE APP
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
WHO
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
If Not You, Who?RESPONSIVE DESIGN
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
http://www.alistapart.com/articles/responsive-web-design/
@davefletcher // TheMechanism.com
WHO
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Source: Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
@davefletcher // TheMechanism.com
Mobile Mojo Helps You to
Predict the Future
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Technically Savvy Audience is getting older
http://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
Siri
http://www.apple.com/iphone/features/#siri
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=43CD4pMlBkQ
Babies with iPads
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
http://www.youtube.com/watch?v=APE8M9MeOWA
http://www.youtube.com/watch?v=43CD4pMlBkQhttp://www.youtube.com/watch?v=APE8M9MeOWA
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
http://themechanism.com/clients/ford-foundation.php
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=orPYB741sqY
Mobile Technology 2011
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
http://www.youtube.com/watch?v=orPYB741sqY
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
GOODBYE
@davefletcher // TheMechanism.com
@davefletcher
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.comOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
THANK YOU!