maximum marketing: using seo to produce great blog content
TRANSCRIPT
Maximum Marketing(Minimum Money)
December 15, 2010BIA of Central Ohio
Step 1: KEYWORDS
MyNewPlace estimates that over 84% of all apartment
searches now begin online.
In 1999, 37% of buyers searched for a home online. In
2009, that number was up to 90%.
~ National Association of Realtors
“Over 90% of search engine users either find what
they are looking for, revise their search or give up
within the first three pages of results.”
~ Search Engine User Behavior Study, iProspect
“53% of the content a user reads about a company
online comes from sources other than that company’s
website.”
~ International Social Media Research, Universal McCann
•How are prospects finding youonline?
•Are they taking the desired actionwhen they get there?
Consider two things:
How are yourprospects searching?
www.flickr.com/photos/qwirksilver/1338690209/
Like what you see?
How about now?
Workshop:What are prospects searching for?
All keywords are not equal.
google.com/sktool
See what’s working for you
What terms are driving more traffic?
What terms are used by your mosthighly-qualified prospects?
How do you influence rank?
STEP 2: FRESH CONTENT
Fresh content attracts more visitors
Fresh content attracts more links
Fresh content drives results
Creating Content• People
• Products/ Services
• Community
• Partners
• Clients
STEP 3: LINKS
the google machineHow do you rank #1 in Google
THE RESULT
LINK LOVE
Action steps
• Add a blog to yourwebsite
• Networked blogs
• PRWeb
• Claim Google places
• Directory submissions
Thank you(And Good Luck!)