maxxing real time intelligent promotions
DESCRIPTION
Software firm offering analytical CRM, predictive modeling, strategic pricing, offer management and promotions lifecycle solutions that have created, executed, analyzed and refined over 100,000 real-time targeted marketing campaigns from 4,000 retail outlets generating 800mm offers that have reached 25mm consumers through multi-channel distribution methods including in-store devices, mobile applications, location based services, social networks, digital advertising and coupon aggregators.TRANSCRIPT
Real-Time Intelligent PromotionsTM
Improve sales revenues,
category pricing, product
margins and overall profits
by strengthening customer
loyalty and brand affinity.
React real-time to
consumer buying behaviors
and trends in an effort to
win new customers,
increase shopping
frequency, expand market-
basket and reduce churn.
Extend market reach and
improve promotions
utilization with a variety of
multi-channel deployment
mechanisms that utilize
proven and emerging
technologies and lead to
high rates of redemption.
Refocus marketing budget
and personnel on higher-
performing targeted
promotions while reducing
the need and expense of
traditional print advertising
or mass communications.
Facilitate customer insight
sharing and collaboration
between trading partners
to effectively plan targeted
promotion strategies,
campaigns and budgets.
Improving the Effectiveness of Existing Customer Loyalty Programs
While many organizations have been successful in implementing customer loyalty
and incentive programs, most have failed to increase brand affinity and provide real
and lasting value to their customers. In large part, this can be attributed to many
retailers’ inability to identify performing and underperforming customer segments
and then effectively drive purchasing behaviors through highly-precise, targeted
promotions based on real-time, in-store shopping events and buying patterns. As a
result, an overwhelming number of consumers hold 15-20 loyalty cards and shop at
multiple stores based solely on the availability and attractiveness of merchandise
discounts –a trend that does not lead to or maintain a sustainable retailer-customer
relationship. In the midst of a prolonged recession, when customers have become
increasingly unpredictable and spending is at an all-time low, it is critical for
marketers to uncover actionable customer insight and respond with highly-
personalized differentiated promotions and purchasing incentives.
Helping Retailers Drive Revenues, Profitability and Cost Reduction
Targeted promotions can increase purchasing at a rate that is 4 to 5 times greater
than that of conventional marketing efforts, with notable research confirming that
consumers will buy an average of 52% more per basket of goods with targeted
promotions than with typical mass promotions. And at a time when inflationary
pressures, rising commodities prices and higher raw material costs are eroding
corporate profits, targeted promotions can help preserve margins by not leaving
money “on the table” as well as dramatically reducing marketing expenses.
Allowing Retailers to Regain Control of Their Marketing Initiatives
Despite the clear benefits of targeted promotions, many companies continue to rely
on expensive and frequently ineffective agencies, outsourcing firms or coupon
services to administer these specialized campaigns despite lacking the ability to act
with precision, react to dynamic events or measure effectiveness. On the other
hand, those who do attempt to directly engage in this marketing science typically
experience sub-optimal results due to manual processes, fragmented data and
inflexible legacy systems that lack critical functionality. Enter Maxxing’s Real-Time
Intelligent PromotionsTM, a software solution designed to enhance existing POS,
customer loyalty or campaign management systems by empowering marketing
professionals with the tools to maximize the benefits of targeted promotions.
Adaptive Architecture that easily integrates with existing POS, customer loyalty or campaign management systems.
Rapid Implementation in as little as 90-days with pre-configured templates and best practices, as well as administrative controls and business process frameworks that map to your current business.
Low Cost of Ownership with high usability, proven scalability, superior reliability and minimal technology requirements.
Return on Investment in as in as Little as 1-Year from an increase in revenues, decrease in costs and gains in operational efficiency and effectiveness.
Marketing Automation includes robust budgeting, forecasting, scheduling and
workflow tools that reduce administrative tasks, increase productivity and
streamline the entire marketing lifecycle to accelerate the creation, distribution,
redemption and evaluation of targeted promotions.
Guided Analytics evaluate historical campaign conclusions, consumer behaviors
and buying patterns, and then simulate the execution of campaigns to measure
potential outcomes and impacts. Predictive modeling tools analyze multi-selling, up-
selling, cross-selling and product cannibalization to optimize promotional offers. A
dashboard with over 40 standard reports, graphical capabilities and drill-downs
reveal customer activity, promotions effectiveness, uplift, brand performance, gross
margin and return on investment.
Brand Asset Management provides users with the ability to develop, organize
and maintain a repository of marketing guidelines, templates, promotional offers,
brand assets, product information and deployment media.
Enhanced Targeting defines and builds target databases based on customer
profile, behaviors, transaction history, psychographics, geography, demographics,
marketing attributes and marketing cadence.
High Definition Segmentation identifies customers using standard methods such
as Lifetime Customer Value (LCV), Small Medium and Large Non Buyers (SMLNB),
Respondent Customer Rate (RCR), Recency, Frequency and Monetary Value,
Average Purchase or Profit (RFM, RFA and RFP) or user-specific methodologies.
Promotions Definition is used to plan, define and configure targeted marketing
and promotions campaigns as well as traditional mass communication activities.
Users can define offers based on over 90 conditions and limits at several levels
including: customer source, profile or history; product group, category or attribute;
event, time, location or store; shopping cart content or value; and saved shipping
cart or wish-list, to trigger over 60 types of instant or deferred special offers,
rewards, coupons, rebates, discounts and sweepstakes.
Promotions Creation features an intuitive design tool that includes built-in
macros, wizards and templates along with the ability to import artwork and graphics
from popular desktop publishing software.
Promotions Execution is an advanced messaging engine that can be operated at
the corporate-level, store-level or both, as well as in real-time or batch mode. It can
coordinate and deploy promotions through a variety of channels including POS,
kiosk, smart-cart, mobile phone, tablet computer, handheld device, email, social
network, location based service, digital advertisement, 2D barcode, RFID, NFC and
print, mail or fax. It also includes functionality that triggers automatic
authentication, redemption and reconciliation of promotions with trading partners.
Trading Partner Collaboration facilitates the sharing of customer insight and
campaign results among trading partners in an effort to improve the promotions
lifecycle through a better understanding of daily customer demand, buying patterns,
emerging trends and competitive pressures. Trading partners can collaborate on
advanced customer segmentation and joint-targeting activities to increase the
overall effectiveness of offers. Suppliers have the ability to configure their own
promotions campaigns and integrate them directly into a retailer’s environment.
About Maxxing
Maxxing is a division of Mapping Group which has served the content management and workflow needs of 2,500 worldwide customers for over 22 years. Maxxing’s solutions have planned, designed and executed over 100,000 targeted marketing campaigns from 4,000 retail outlets generating 800-million promotions that have reached over 25-million consumers a variety of multi-channel distribution methods including in-store devices, mobile applications, location based services, social networks, digital advertising and coupon aggregators.
Maxxing, Inc. 1501 Broadway, 12th Floor New York, NY 10036 +1-646-571-2077 www.maxxing.com
Real-Time Intelligent
Promotions at All
Customer Touchpoints