may 01-02, 2021 phuket, thailand volume 04, issue 36
TRANSCRIPT
May 01-02, 2021
Phuket, Thailand
Volume 04, Issue 36
ii
CONFERENCE
PROCEEDINGS
IRRMI –Phuket, Thailand
3rd International Conference on leadership, Business
,Management ,Social Science and Economics
(LBMSSE)
May 01-02, 2021
Phuket Orchid Resort & SPA Kata Group, Resorts,
Thailand
ISBN: 978-969-670-885-8
iii
All rights reserved. No part of this publication maybe
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part of this publication should be addressed to the
publisher.
Disclaimer
Every reasonable effort has been made to ensure that the
material in this book is true, correct, complete, and
appropriate at the time of writing. Nevertheless the
publishers, the editors, and the authors do not accept
responsibility for any omission or error, or for any
injury, damage, lose, or financial consequences arising
from the use of the book. The views expressed by the
contributors do not necessarily reflect those of the
IRRMI.
Office Address:
M2-17-01 Tower 2, Level 17 8trium
Bandar Sri Damansara,
52200 Kuala Lumpur, Malaysia
CONTACT: +60 16-597 6435
EMAIL: [email protected]
iv
Organizing Committee
1. Mr. Leon Yap
Conference Coordinator
2. Mr. Metin
Conference Coordinator
3. Mr. Metha Shahi
Conference Coordinator
v
TABLE OF CONTENTS
DISCLAIMER ......................................................................................... III
ORGANIZING COMMITTEE .............................................................. IV
CONFERENCE CHAIR MESSAGE ..................................................... VI
CONFERENCE SCHEDULE .................................................................... 7
TRACK A: BUSINESS, ECONOMICS, SOCIAL SCIENCE &
HUMANITIES .......................................................................................... 10
1. FDI ENTRY AND SPILLOVERS OF ENERGY INDUSTRY: DOES
THE LOCAL OFFICIAL MATTER?................................................. 11
2. RESEARCH ON THE STATUS QUO OF CHINESE LANGUAGE TEACHING IN TURKISH UNIVERSITIES ..................................... 12
3. TOURIST DESTINATION COMPETITIVENESS IN JORDAN:
PERSPECTIVES OF TOURISTS AND TOURISM ENTREPRENEURS ........................................................................... 13
4. TOURISM EXPERIENCE BETWEEN CHINA AND THAILAND:
THE EMPIRICAL EVIDENCE FROM CHINESE RESPONDENTS
IN ATTEMPT TO LEARN FUTURE LOGISTIC ROUTES ............. 14
5. ETHICAL JOURNALISM: THE COVERAGE OF TERRORISM BY
THE NEWS MEDIA .......................................................................... 15
6. OPERATIONAL RISK AND INTERNAL SUPERVISORY IN CORPORATE BOND YIELD SPREADS ......................................... 16
7. THE STUDY OF THE NEW TREND OF INTERNATIONAL LOGISTICS DEVELOPMENT – A CASE STUDY OF AMAZON . 17
8. THE STUDY OF BANK BUSINESS PERFORMANCE AND THE
CLIENT’S SATISFACTION – A CASE STUDY IN BANKS OF TAIWAN ............................................................................................ 18
9. WHY PEOPLE WATCH ESPORTS: A RESEARCH OF TAIWAN
ESPORTS AUDIENCE TREND ........................................................ 19
FUTURE EVENTS ................................................................................... 20
vi
Conference Chair Message
Dr. Estefany Copes Coloma
3rd International Conference on leadership, Business
,Management ,Social Science and Economics (LBMSSE)”
serves as platform that aims to help the scholarly community
across nations to explore the critical role of multidisciplinary
innovations for sustainability and growth of human societies.
This conference provides opportunity to the academicians,
practitioners, scientists, and scholars from across various
disciplines to discuss avenues for interdisciplinary
innovations and identify effective ways to address the
challenges faced by our societies globally. The research ideas
and studies that we received for this conference are very
promising, unique, and impactful. I believe these studies have
the potential to address key challenges in various sub-domains
of social sciences and applied sciences. I am really thankful to
our honorable scientific and review committee for spending
much of their time in reviewing the papers for this event. I am
also thankful to all the participants for being here with us to
create an environment of knowledge sharing and learning. We
the scholars of this world belong to the elite educated class of
this society and we owe a lot to return back to this society.
Let’s break all the discriminating barriers and get free from all
minor affiliations. Let’s contribute even a little or single step
for betterment of society and welfare of humanity to bring
prosperity, peace and harmony in this world. Stay blessed.
Thank you.
Dr. Estefany Copes Coloma
Conference Chair
IRRMI– 2021
DAY 01 Saturday (May 1, 2021)
Venue: Phuket Orchid Resort & SPA Kata Group, Resorts, Thailand
09:00 am – 09:20 am Welcome Reception & Registration
09:20 am – 09:30 am Introduction of Participants
09:30 am – 09:40 am Welcome Remarks – Conference Coordinator
09:40 am – 09:50 am Grand Networking Session
09:50 am– 10:00 am Tea Break
Conference Schedule
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DAY 01 Saturday (May 2, 2021)
Session 1 (10:00 am – 11:00 am)
Venue: Room 1
Session Chairs: Mr. Leon Yap
Track A: Business, Economics, Social Sciences and Humanities
LBMSSE-MAY21-102 FDI Entry and Spillovers of Energy Industry: Does the Local official Matter? Lingtao Lin
LBMSSE-MAY21-104 Research on the Status Quo of Chinese Culture Teaching for Chinese Majors in
Turkish Universities Hikmet Ababaikere
LBMSSE-MAY21-105 Tourist Destination Competitiveness in Jordan: Perspectives of Tourists and Tourism Entrepreneurs
Saad Ahmed Breithe
AlSaad
LBMSSE-MAY21-106 Tourism Experience Between China And Thailand: The Empirical Evidence From Bachelor Degree Chinese Students Komm Pechinthorn
LBMSSE-MAY21-107 Ethical Journalism: The Coverage Of Terrorism By The News Media Banu Baybars Hawks
LBMSSE-MAY21-108 Operational Risk And Internal Supervisory In Corporate Bond Yield Spreads Yang Cheng Wen
LBMSSE-MAY21-109 The Study of the new trend of International Logistics Development – A case study
of Amazon Lee Shin Chyang
LBMSSE-MAY21-110 The Study of Bank Business Performance and the Client’s Satisfaction – A case
study in Banks of Taiwan Pi-Yun Chang
LBMSSE-MAY21-111 Why People Watch Esports: A Research of Taiwan Esports Audience trend Tsung-Han Wu
Closing Ceremony & Lunch Break (11:00 am –12:00 pm)
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City Tour and Shopping Day
All respective guests are free to conduct their own sightseeing
and tour. The second day of the event is reserved for this
memorable purpose.
10
TRACK A: BUSINESS, ECONOMICS, SOCIAL
SCIENCE & HUMANITIES
11
FDI Entry and Spillovers of Energy Industry:
Does the Local official Matter? Lingtao Lin* Abstract The energy industry with scale advantage may become the focus
of the new-elected official. The local economy scale can be rapidly
enhanced by actively introducing FDI into the energy industry, increasing
opportunities for promotion of officials. This paper quantitatively
investigates the effects of change, motivation, and pressure of officials for
promotion on the FDI scale and spillovers of the energy industry. We
measured the entry of FDI and calculated three spillover indexes of FDI for
each industry based on the Annual Survey of Industrial Firms (ASIF) during
1999-2013. Our analysis shows that officials change provides favorable
conditions for the entry and horizontal spillover of FDI. Motivation for the
promotion of officials has adverse effects on the entry of FDI in the energy
industry. Officials with higher promotion pressure will attract FDI into the
energy industry, enhancing spillovers of FDI in the energy industry.
Keywords: energy, FDI spillovers, officials, promotion
School of Economics and Management, Dalian University of Technology,
China *E-mail: [email protected]
12
Research on the Status Quo of Chinese
Language Teaching in Turkish Universities
Hikmet Ababaikere*
Abstract Turkey has a long history of Chinese language education. Since
1935, the Chinese language in universities has played an essential role in
promoting the Chinese language in Turkey. According to the data from
CNKI and the Thesis Center of Turkish Higher Education Institutions, there
is currently no research on Chinese culture teaching for Chinese majors in
Turkish universities. Understand current situation and contribute to the
improvement of cultural teaching for Chinese majors in Turkish
universities, this research using semi-structured interviews and
questionnaires methods explores related data. Semi-structured interview
subjects are teachers of Chinese majors in Turkish universities, and the
questionnaire subjects are all students in Chinese majors at Turkish
universities. The current research findings can be divided into two parts.
The first part is based on the analysis of semi-structured interview data. It
explores the current Turkish Chinese teachers’ opinions and expectations on
teaching culture. Because of the first-year students’ language proficiency is
not enough, most of the culture courses are placed after the second year.
The lack of a unified Chinese syllabus in Turkey’s universities also
dramatically impacts Chinese majors’ teaching. In terms of syllabus design,
teachers believe that the current teaching methods are effective, but there
are many problems in the Chinese culture course textbooks. Chinese
majors’ practice activities in Turkish universities are far from enough.
In the second part, through the questionnaire, it is found that which aspects
students are satisfied and dissatisfied with the current culture teaching.
Although most students are very interested in Chinese culture, some
students think that existing teaching methods are too traditional and the
content of textbooks is not suitable for students’ language level, lack of
cultural practice activities in and out of class.
Keywords: Chinese Majors in Turkish Universities; Teaching Chinese
Culture; Current Situation Analysis
Shanghai International Studies University, China *E-mail: [email protected]
13
Tourist Destination Competitiveness in
Jordan: Perspectives of Tourists and Tourism
Entrepreneurs
Saad Ahmed Breithe AlSaad*
Abstract Abstract: The purpose of this study is to explore the perspectives
of both domestic tourists and tourism entrepreneurs towards the tourist
destination competitiveness of Jordan. Based on an extensive literature
review, this research has employed some of the most frequently mentioned
factors and indicators of the tourist destination competitiveness in order to
design questionnaire. Quantitative data were collected based on random
sample. 200 questionnaires were distributed, and 150 of them were returned
and subjected to statistical analysis. Research hypotheses were tested based
on One Sample T. test. Compared to the Travel & Tourism Competitiveness
Report 2017, its results were in line to a large extent with the perspectives
of the respondents. It was found that both domestic tourists and tourism
entrepreneurs consider Jordan as a competitive destination and can compete
globally and get bigger market share. For instance: domestic tourists see
Jordan as a safe and secured destination, and satisfied about the prices,
public infrastructure, tourist service infrastructure, and health and hygiene
services in the tourism sites; the government has ICT readiness for tourism
and hospitality industry; as well as it has an openness toward international
tourists and international trade. On the other hand, tourism entrepreneurs
believe that the government provides appropriate business environment and
ICT services for tourism industry and sets priorities for travel and tourism.
In addition, the findings revealed that the private sector participates in
upgrading human resources. Based on the previous findings, some
recommendations and managerial implications were suggested.
Keywords: Tourism Competitiveness, Tourist Destination, Perspectives,
Tourists, Tourism Entrepreneurs, Jordan
Yarmouk University, Jordon *E-mail: [email protected].
14
Tourism Experience Between China And
Thailand: The Empirical Evidence From
Chinese Respondents In Attempt To Learn
Future Logistic Routes
Komm Pechinthorn1*, Suthep Duangchinda
2, Nattacom
Rungrassamee3, Passakorn Chanchinda
4, Chongkolkorn
Singto5
Abstract The goal of this research is to study the satisfaction of travelling
experienced between time in China and Thailand with empirical evidences
from bachelor degree full time Chinese students by using the normality and
nonparametric 1 sample sign test. This study, therefore, examines Chinese
respondents regarding their experiences of travelling in Thailand to gain a
better understanding of Chinese tourist behavior and identify the
motivational factors that significantly influence their satisfactions. This
research has compared and measured the customer satisfaction for both
experience in China against experience in Thailand in 6 variables namely
Cost of travelling, Weather, Taste of local food, Interesting places, long-
distance Public transportation and Quality of life. To collect the relevant
data, questionnaires were given to the respondents with Chinese language
translation. The findings are Chinese students are highly satisfied with time
in Thailand because of favorable weather, taste of local food, interesting
place and better quality of life. However, Costs of travelling and long-
distance public transportation for Thailand are doubtful in Chinese students’
mind.
Keywords: Tourism experience, Travelling experience, Travelling in
Thailand, Travelling in China, Customer satisfaction, Travel logistic
Rajamangala University of Techology Krungthep, Thailand *E-mail: [email protected]
15
Ethical Journalism: The Coverage Of
Terrorism By The News Media
Banu Baybars Hawks1*, Ayten Gorgun Smith2
Abstract This article will seek to examine how the news media covers
terrorism and how public opinion has been influenced by the media
coverage with examples from different parts of the world. Media is accepted
as the fourth power followed by executive, legislative and judiciary and it is
speculated that most of the times, directly or indirectly serves the goals of
terrorist organizations due to the commercial concerns since terror news
attract the attention of many. The paper will try to reveal whether the media
serves as the fourth power or prefers to reflect exaggerated accounts of
violent acts. In this regard, ethical standards in the coverage of terrorism
will be discussed.
Keywords: Terrorism, Ethics, Media, Government, Public Opinion.
Kadir Has University, Turkey
Email: [email protected]
16
Operational Risk And Internal Supervisory
In Corporate Bond Yield Spreads Yang Cheng Wen*
Abstract The study investigated the impact of operational risk and
internal supervisory in corporate bond yield spreads by employing Taiwan
bond market data from 2008 to 2017. This study found that when the
operational risk increases, the creditor will demand higher risk premiums
for the bond issuer. In terms of internal supervision, the empirical results
show that the default risk was increased by the higher percentage
shareholding and pledge of the directors and supervisors cause internal
supervision effect decrease and reinforced the agency problem, it may
increase the degree of risk taken by the corporate. The results show that
both operational risk and internal supervisory effects significantly impact
bonds yield spread. Furthermore, this study explores the impact of different
company sizes and board size and different credit quality bonds on
corporate bond spreads. The results found out the operational risk effects
more important than internal supervisory to impacts bonds yield spread.
Keywords: Operational Risk, Internal Supervisory, Bond Yield Spreads
National Chi Nan University, Taiwan Email: [email protected]
17
The Study of the new trend of International
Logistics Development – A case study of
Amazon
Lee Shin Chyang*
Abstract Owing to new technological advances, the international logistics
has been rising and flourishing worldwide. The selling channel is also very
important for the enterprises and moreover, the selling channels are turning
into the international logistics little by little. In order to reduce the business
cost, and shorten the delivery time, some enterprises try to improve and
develop new technologies to satisfy the customers, therefore, there are some
new inventions, such as the unmanned flying vehicles or the robots. E-
commerce is becoming more popular and being well liked among people
because of the logistics. Consequently, there are new strategies and
managements for the logistics in the world The progress of the logistics has
been so rapid over the last few years, Taiwan also needs to bring up some
new logistics ideas or managements and expects the logistics in Taiwan
would grow in the future quickly. First of all, to analysis the current
logistics situation in Taiwan and some other well-developed countries and
to study how Amazon works successfully. Take the above analysis results
and advantages as the learning points for Taiwan logistics.
Keywords: E-commerce, logistics, Amazon, Case study
Chihlee University of Technology, Taiwan *E-mail: [email protected]
18
The Study of Bank Business Performance and
the Client’s Satisfaction – A case study in
Banks of Taiwan
Pi-Yun Chang1*, Jhen-Jhen Feng
2, Shih-Min Ho
3, Yi-Chen
Lee4, Yu-Chen Tsai
5, Yu-Hua Chang
6
Abstract This topic is based on the Top Ten Banks listed by the Financial
Supervisory Committee in 2017. Nowadays, due to the combination of
global banking development and the financial technology, the financial
industry becomes more competitive and globally. The banks should
emphasize on its management of business performance and the
understanding of clients’ preferences. With many financial services coming
up, the bank services should try to be customized and specialized and meet
clients’ needs. Moreover, the service quality and the clients’ satisfaction
would be the important factors. With above researches, it would be well-
prepared to enter the financial industry.The below results gained by
conducting a survey which have been analyzed by using the SPSS
software.1. The clients highly praised the following indictors, the clean and
neat outfit and appearance of the bank clerks, the bank would keep the
records of trading results correctly, the clients’ service problem solving
skills, the bank would guarantee the security and confidentiality of the
transaction process and the customized care for each client.2. The clients
could not be satisfied with the following indicators, the bank parking lots
are not enough and friendly, the bank clerks would help the clients who
need helps, the bank clerks always take highly care of every client while
busy, the bank clerks are equipped with fully professional knowledge and
the bank clerks would highly stay in touch with clients.3. The result of the
Regression analysis showed that there is no significant difference in
business performance EPS and the clients’ satisfaction overall. However,
the ROA has some significant differences in "Tangible" and "Reactive"
factors; the ROE also has some differences in "Tangible" and "Guarantee"
factors.4. The related analysis shows that there is no significant relation
between business performance EPS and clients’ satisfaction overall.
However, the ROA and ROE are related to the “Tangible” factors. 5. The
analysis shows, CTBC banks are the most welcome among banks. The
reasons are as follows, CTBC banks are close to the clients and easy to get
to by transportation.
Keywords: Bank, Business Performance, the Satisfaction, Taiwan
Chihlee University of Technology, Taiwan *E-mail: [email protected]
19
Why People Watch Esports: A Research of
Taiwan Esports Audience trend
Tsung-Han Wu*
Abstract Electronic sports (esports) observers considered 2018 a landmark
year that cemented the space’s potential as the next billion-dollar industry.
As a rising star in the future, Esports investment has made significant
strides in recent years as traditional investors join venture capital in
exploring the diverse investment opportunities across the industry’s
ecosystem. Research firm like Newzoo projects that the global esports
market will exceed $1.6 billion by 2021. As massive audiences and
associated revenue for established online video platforms like Twitch,
YouTube, and local broadcasting channels will be able to support a growing
pool of media rights fees paid to top publishers for their content. Global
esports audience has 17% year-on-year growth and 54% of the total online
population in Taiwan watches gaming video content. We found that people
who watch esports and cultivate esports ecosystem in Taiwan, has most
intensive motivation to support audience growth.
Keywords: game livestream, esports industry, video game ecosystem,
audience survey
Chihlee University of Technology, Taiwan *E-mail: [email protected]
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FUTURE EVENTS
21
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22
Phuket Orchid Resort & SPA Kata Group, Resorts,
Thailand
Venue
