may 18-19, 2019

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2019 SPONSORSHIP KIT MAY 18-19, 2019 STRAWBERRY MEADOWS COLLEGE PARK • OXNARD

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Page 1: MAY 18-19, 2019

2019 SPONSORSHIP KIT

MAY 18-19, 2019STRAWBERRY MEADOWSCOLLEGE PARK • OXNARD

Page 2: MAY 18-19, 2019

The California Strawberry Festival is an exciting, family-friendly weekend of fun and flavor that pays tribute to Ventura County’s robust, world-leading strawberry industry. Now in its 36th year, the Festival serves up a spectacular menu of event treats:

• Live bands & entertainment on three stages• Children’s rides & family entertainment stage• 50+ strawberry-themed food & beverage stands• “Build Your Own” Strawberry Shortcake Tent• Strawberry-themed contests all weekend long• Up to 200 fine arts & crafts vendors• Live cooking competitions and demonstrations• Fresh, super-sized strawberries from local growers

Guided by an all-volunteer Executive Board, the California Strawberry Festival is a 501c3 nonprofit organization that gives back to the community through scholarships and fundraising opportunities. To date, the California Strawberry Festival has raised more than $4.8 million for charity.

YOU’RE INVITED TO BE PARTOF THIS BELOVED EVENT,

WITH AN OPPORTUNITY TO REACH NEARLY 60,000 VISITORS

OVER FESTIVAL WEEKEND.

Join us for the

SWEET SUMMER KICK-OFF

WHEN & WHERE• Saturday & Sunday, May 18 & 19, 2019• 10:00am – 6:30pm daily• Strawberry Meadows of College Park

3250 S. Rose Avenue, Oxnard, CA 93033

ADMISSION (Subject to change)• Adults: $12• Seniors 62+, Active Military & dependents: $8• Youth (5-12): $5• Children 4 and under: Free

Page 3: MAY 18-19, 2019

REDGATEYELLOW

GATE

BLUEGATE

GREENGATE

DR. KATO STAGE

FestivalStage

BerryContest

Area

Jest-In-TimeStage

SOUTHFOOD COURT

NORTHFOODCOURT

Kids Care Zone

ARTS & CRAFTS

ARTS & CRAFTS

StrawberryShortcake

MediaTent

ST

RA

WB

ER

RY

LA

NE

FestivalSouvenirs

Kids Inflatable Rides

Shuttle Stop

Tour Bus

BelcherVIP

Pavilion

ST

RA

WB

ER

RY

LA

NE

FOR KIDSRestrooms5 Locations

First Aid2 Locations

Berry Photo Opps5 Locations

Commercial ExhibitorsInformation

4 Locations

Strawberry Growers4 Locations

ATM4 Locations

Ride Tickets2 Locations Beer

3 Locations

Strawberry Beer & Wine3 Locations

KIDS CARE

Shuttle Stop1 Location

Tour Bus 1 Location

ShadedSeating

Beer & Margaritas3 LocationsSponsor Spaces

2019 Festival Map

Page 4: MAY 18-19, 2019

2018 58,6832017 57,0812016 66,1292015 57,0132014 54,5002013 55,6002012 50,0002011 58,2502010 65,3962009 62,943

Page 5: MAY 18-19, 2019

2018 CORPORATE SUPPORTERS

Official Sponsors Budweiser Coca-Cola

Smart & Final

Supporting Sponsors California State Lottery

California Strawberry Commission Fruli Strawberry Beer Herzog Wine Cellars

Otter Pops Oxnard Convention & Visitors Bureau

Players Casino Sleep Number

Smucker’s Southern California Ford Dealers

Stella Rosa Wines Welk Resorts Wells Fargo

Participating Sponsors AMO Marketing

California Community Colleges Indian Motorcycle Kaleo Marketing Ortho Mattress

Southern California Gas Company Subway

Commercial Exhibitors

American Vision Windows AT&T/DirecTV—Digital Satellite Zone

Blue Buffalo California Deluxe Windows

Cutco Cutlery Elizabeth Shutters Farm Fresh To You

Humana

Navy Federal Credit Union Quality Home Exteriors Renewal by Andersen

Santa Clarita School of Performing Arts System Pavers UCLA Health

U.S. Army

Page 6: MAY 18-19, 2019

TOP SPONSOR BENEFITSFestival sponsorship packages deliver benefits that enable you to: • Enhance your community image to a diverse Southern

California audience• Market your goods and services to some 60,000 festival goers• Build your brand and improve customer relationships• Demonstrate your company’s commitment to the community

HIGH VOLUME PEDESTRIAN TRAFFIC & ROBUST EVENT MARKETING PROGRAMThe non-profit California Strawberry Festival delivers proven results for corporate sponsors, first through effective media and online marketing campaigns, and culminating in a world-class consumer event attracting an average of 60,000 attendees.

Every year, more than 40 companies support the Festival and advance their brands by investing in cost-effective sponsorship. Package levels and associ-ated benefits are detailed on page six.

for Corporate PartnersPROVEN RESULTS

YOUR SPONSORSHIP SUPPORTS THE FESTIVAL’S MISSION OF GIVING, PROVIDING FUNDING

FOR 30+ NONPROFITORGANIZATIONS AT THE FESTIVAL

AND A NUMBER OF REGIONAL SCHOLARSHIP PROGRAMS.

Page 7: MAY 18-19, 2019

STRONG MARKETING SUPPORTConsumers in and around Ventura and L.A. counties learn about the Festival via an extensive marketing and PR campaign across social media, print, broadcast, online, and outdoor platforms. And on Festival weekend, a robust social media outreach keeps attendees connected with Festival activities, contests, and special events.

& so will Your BrandTHE FESTIVAL GETS NOTICED

Page 8: MAY 18-19, 2019

MEDIA SPONSORSMore than 30 print, television, digital and radio outlets across Southern California recognize the value of sponsor alignment with the Festival and support its mission of giving back by spreading awareness, year after year.

The total value of paid and promotional Festival print ads, television commercials, social media, and radio spots exceeds $1,000,000.

SOCIAL MEDIA MARKETINGFacebook, Twitter, and Instagram connect directly with Festival enthusiasts and expanded our reach to new “friends” and followers with engaging contests and opportunities to participate in the Festival experience. Posts and advertisements garner a tremendous amount of response.

2018 Festival Facebook Stats • 42,391 Facebook likes (as of 10/1/18)• Average post generated over 10,000 impressions

ENEWSMonthly e-newsletter communicated Festival news to nearly 25,000 subscribers.

FESTIVAL WEBSITE (castrawberryfestival.org)The Festival’s mobile-friendly website is the main consumer destination for up-to-date event information, contest opportunities, community outreach, sponsor recognition, and ticket buying.

2018 Festival Website Stats• Unique Users: 168,000• Pageviews: 594,000

*June 1, 2017-May 31, 2018

PUBLIC RELATIONSOver a dozen press releases are generated and distributed during Festival season. Media relations and coverage of pre- and weekend event activities include live remotes, in-studio appearances, live radio partner ticket giveaways, and fresh strawberry deliveries to radio personalities. Editorial features in regional magazines and newspapers complemented the collateral marketing, and scores of local, regional, and international media are credentialed for the event weekend.

& so will Your BrandTHE FESTIVAL GETS NOTICED

Page 9: MAY 18-19, 2019

EXCLUSIVE BENEFITS“Official” Product/Service Designation ✓

Naming Rights 2 1

ADVERTISINGBillboard - Logo (101 Freeway) ✓

Television Spots - Logo (KTLA, KEYT, Azteca) ✓

Print Ads - Logo ✓

ONSITE BENEFITSExhibit Space 20’ x 20’ 10’ x 20’ 10’ x 10’

Photo Backdrop Sponsorship - Logo ✓

LED Jumbo Screen - :30 Commercials 24 12

LED Jumbo Screen, Naming Right Logo ✓ ✓

LED Jumbo Screen, Group Logo ✓ ✓ ✓

Naming Rights Jumbo Banners 2 per 2 per

Sponsor Banners 3 2 1

Festival “Thank You” Banners - Logo ✓ ✓ ✓

ONLINE MARKETINGWebsite Ad Cube & Link - Full Site (168k annual users) ✓

Website Scrolling Logo & Link - Full Site ✓ ✓ ✓

Website Naming Right Branding- Logo & Link ✓ ✓

Website Sponsor Page Logo & Link ✓ ✓ ✓

Festival eTicket Banner Ad ✓ ✓

Festival eNews Branding - All Issues logo name name

Festival eNews “Issue” Sponsorship - Logo ✓

Festival eNews “Thank You” Issue - Logo ✓ ✓ ✓

Custom eBlast Featuring Sponsor Brand ✓

SOCIAL MEDIAFacebook Posts (42,000+ fans) 2 1

Instagram Post - During Festival (2,600+ followers) ✓

Twitter Posts (760+ followers) 2 1

COLLATERALFestival Program - Cover Logo (25,000 distributed) ✓

Festival Program - Sponsor Panel Logo ✓ ✓ ✓

Festival Program - Naming Right Logo ✓ ✓

Marketing Poster - Logo (1,000 distributed) ✓ ✓ ✓

Marketing Flyer - Branding (20,000 distributed) logo logo name

HOSPITALITY & OTHER FUN STUFFVIP Credentials/Admissions 16 8 4

VIP Parking 8 4 2

General Admission Tickets 24 12 8

Booth Staff Admission & Parking ✓ ✓ ✓

Framed Festival Poster ✓

Festival T-Shirts 4 2 201

9 SP

ON

SORS

HIP

OPP

ORT

UN

ITIE

S $17,500OFFICIAL

$8,000SUPPORTING

$5,500PARTICIPATING

Page 10: MAY 18-19, 2019

Get your brand associated with the Festival’s most popular attractions & events, like a stage, contest, or special area.

1. Berry Blast-Off Recipe Contest2. Berry Contest Area3. Dr. Kato Entertainment Stage4. Entrance & Exit Gates5. Festival Concert Series6. Festival Entertainment Stage7. Arts & Crafts8. Berry Battle of the Bands9. Berry Best Dressed Baby Contest10. Berry Best Strawberry Hat Contest11. Berry Kids Inflatable Rides12. Festival Jumbo Screen (Dr. Kato Stage)13. Festival Jumbo Screen (Festival Stage)14. Festival Picnic Patches15. Information Booths16. Jest in Time Family Fun Stage17. Kids Care Zone18. Strawberry Express Shuttles19. Strawberryland for Kids20. Strawberry Shortcake Tent21. Strawberry Smackdown Cooking Contest22. Youth Art Contest

Sponsorship

NAMING RIGHTS

NAMING RIGHTS*Naming rights link Official and Supporting sponsors in a positive way to key components of the Festival. Each naming right is celebrated with large onsite banners and recognized wherever possible across all marketing channels. Attractions & event naming rights are assigned on a first-come, first-served basis.

*Subject to change.

Official-level sponsors only

Page 11: MAY 18-19, 2019

The California Strawberry Festival is entering its 36th year as one of the nation’s foremost outdoor family events. Staged in the heart of Ventura County’s strawberry fields, the non-profit Festival celebrates the tasty fruit that wears its seeds on the outside by bringing together people of all nationalities and cultures for a weekend of fun, food, and celebration, while also boosting tourism in the region, emboldening community pride, and best of all, giving back to those in need.

The 2018 Festival remained true to this mission by adding $150,000 to the more than $4.8 million dollars raised to date to fund regional charitable institutions, academic scholarships for future generations, and the beautification of local parklands.

MARTY [email protected]: 818-512-5892Fax: 888-350-2903

JOIN US!

GIVING BACK