may 18-19, 2019
TRANSCRIPT
2019 SPONSORSHIP KIT
MAY 18-19, 2019STRAWBERRY MEADOWSCOLLEGE PARK • OXNARD
The California Strawberry Festival is an exciting, family-friendly weekend of fun and flavor that pays tribute to Ventura County’s robust, world-leading strawberry industry. Now in its 36th year, the Festival serves up a spectacular menu of event treats:
• Live bands & entertainment on three stages• Children’s rides & family entertainment stage• 50+ strawberry-themed food & beverage stands• “Build Your Own” Strawberry Shortcake Tent• Strawberry-themed contests all weekend long• Up to 200 fine arts & crafts vendors• Live cooking competitions and demonstrations• Fresh, super-sized strawberries from local growers
Guided by an all-volunteer Executive Board, the California Strawberry Festival is a 501c3 nonprofit organization that gives back to the community through scholarships and fundraising opportunities. To date, the California Strawberry Festival has raised more than $4.8 million for charity.
YOU’RE INVITED TO BE PARTOF THIS BELOVED EVENT,
WITH AN OPPORTUNITY TO REACH NEARLY 60,000 VISITORS
OVER FESTIVAL WEEKEND.
Join us for the
SWEET SUMMER KICK-OFF
WHEN & WHERE• Saturday & Sunday, May 18 & 19, 2019• 10:00am – 6:30pm daily• Strawberry Meadows of College Park
3250 S. Rose Avenue, Oxnard, CA 93033
ADMISSION (Subject to change)• Adults: $12• Seniors 62+, Active Military & dependents: $8• Youth (5-12): $5• Children 4 and under: Free
REDGATEYELLOW
GATE
BLUEGATE
GREENGATE
DR. KATO STAGE
FestivalStage
BerryContest
Area
Jest-In-TimeStage
SOUTHFOOD COURT
NORTHFOODCOURT
Kids Care Zone
ARTS & CRAFTS
ARTS & CRAFTS
StrawberryShortcake
MediaTent
ST
RA
WB
ER
RY
LA
NE
FestivalSouvenirs
Kids Inflatable Rides
Shuttle Stop
Tour Bus
BelcherVIP
Pavilion
ST
RA
WB
ER
RY
LA
NE
FOR KIDSRestrooms5 Locations
First Aid2 Locations
Berry Photo Opps5 Locations
Commercial ExhibitorsInformation
4 Locations
Strawberry Growers4 Locations
ATM4 Locations
Ride Tickets2 Locations Beer
3 Locations
Strawberry Beer & Wine3 Locations
KIDS CARE
Shuttle Stop1 Location
Tour Bus 1 Location
ShadedSeating
Beer & Margaritas3 LocationsSponsor Spaces
2019 Festival Map
2018 58,6832017 57,0812016 66,1292015 57,0132014 54,5002013 55,6002012 50,0002011 58,2502010 65,3962009 62,943
2018 CORPORATE SUPPORTERS
Official Sponsors Budweiser Coca-Cola
Smart & Final
Supporting Sponsors California State Lottery
California Strawberry Commission Fruli Strawberry Beer Herzog Wine Cellars
Otter Pops Oxnard Convention & Visitors Bureau
Players Casino Sleep Number
Smucker’s Southern California Ford Dealers
Stella Rosa Wines Welk Resorts Wells Fargo
Participating Sponsors AMO Marketing
California Community Colleges Indian Motorcycle Kaleo Marketing Ortho Mattress
Southern California Gas Company Subway
Commercial Exhibitors
American Vision Windows AT&T/DirecTV—Digital Satellite Zone
Blue Buffalo California Deluxe Windows
Cutco Cutlery Elizabeth Shutters Farm Fresh To You
Humana
Navy Federal Credit Union Quality Home Exteriors Renewal by Andersen
Santa Clarita School of Performing Arts System Pavers UCLA Health
U.S. Army
TOP SPONSOR BENEFITSFestival sponsorship packages deliver benefits that enable you to: • Enhance your community image to a diverse Southern
California audience• Market your goods and services to some 60,000 festival goers• Build your brand and improve customer relationships• Demonstrate your company’s commitment to the community
HIGH VOLUME PEDESTRIAN TRAFFIC & ROBUST EVENT MARKETING PROGRAMThe non-profit California Strawberry Festival delivers proven results for corporate sponsors, first through effective media and online marketing campaigns, and culminating in a world-class consumer event attracting an average of 60,000 attendees.
Every year, more than 40 companies support the Festival and advance their brands by investing in cost-effective sponsorship. Package levels and associ-ated benefits are detailed on page six.
for Corporate PartnersPROVEN RESULTS
YOUR SPONSORSHIP SUPPORTS THE FESTIVAL’S MISSION OF GIVING, PROVIDING FUNDING
FOR 30+ NONPROFITORGANIZATIONS AT THE FESTIVAL
AND A NUMBER OF REGIONAL SCHOLARSHIP PROGRAMS.
STRONG MARKETING SUPPORTConsumers in and around Ventura and L.A. counties learn about the Festival via an extensive marketing and PR campaign across social media, print, broadcast, online, and outdoor platforms. And on Festival weekend, a robust social media outreach keeps attendees connected with Festival activities, contests, and special events.
& so will Your BrandTHE FESTIVAL GETS NOTICED
MEDIA SPONSORSMore than 30 print, television, digital and radio outlets across Southern California recognize the value of sponsor alignment with the Festival and support its mission of giving back by spreading awareness, year after year.
The total value of paid and promotional Festival print ads, television commercials, social media, and radio spots exceeds $1,000,000.
SOCIAL MEDIA MARKETINGFacebook, Twitter, and Instagram connect directly with Festival enthusiasts and expanded our reach to new “friends” and followers with engaging contests and opportunities to participate in the Festival experience. Posts and advertisements garner a tremendous amount of response.
2018 Festival Facebook Stats • 42,391 Facebook likes (as of 10/1/18)• Average post generated over 10,000 impressions
ENEWSMonthly e-newsletter communicated Festival news to nearly 25,000 subscribers.
FESTIVAL WEBSITE (castrawberryfestival.org)The Festival’s mobile-friendly website is the main consumer destination for up-to-date event information, contest opportunities, community outreach, sponsor recognition, and ticket buying.
2018 Festival Website Stats• Unique Users: 168,000• Pageviews: 594,000
*June 1, 2017-May 31, 2018
PUBLIC RELATIONSOver a dozen press releases are generated and distributed during Festival season. Media relations and coverage of pre- and weekend event activities include live remotes, in-studio appearances, live radio partner ticket giveaways, and fresh strawberry deliveries to radio personalities. Editorial features in regional magazines and newspapers complemented the collateral marketing, and scores of local, regional, and international media are credentialed for the event weekend.
& so will Your BrandTHE FESTIVAL GETS NOTICED
EXCLUSIVE BENEFITS“Official” Product/Service Designation ✓
Naming Rights 2 1
ADVERTISINGBillboard - Logo (101 Freeway) ✓
Television Spots - Logo (KTLA, KEYT, Azteca) ✓
Print Ads - Logo ✓
ONSITE BENEFITSExhibit Space 20’ x 20’ 10’ x 20’ 10’ x 10’
Photo Backdrop Sponsorship - Logo ✓
LED Jumbo Screen - :30 Commercials 24 12
LED Jumbo Screen, Naming Right Logo ✓ ✓
LED Jumbo Screen, Group Logo ✓ ✓ ✓
Naming Rights Jumbo Banners 2 per 2 per
Sponsor Banners 3 2 1
Festival “Thank You” Banners - Logo ✓ ✓ ✓
ONLINE MARKETINGWebsite Ad Cube & Link - Full Site (168k annual users) ✓
Website Scrolling Logo & Link - Full Site ✓ ✓ ✓
Website Naming Right Branding- Logo & Link ✓ ✓
Website Sponsor Page Logo & Link ✓ ✓ ✓
Festival eTicket Banner Ad ✓ ✓
Festival eNews Branding - All Issues logo name name
Festival eNews “Issue” Sponsorship - Logo ✓
Festival eNews “Thank You” Issue - Logo ✓ ✓ ✓
Custom eBlast Featuring Sponsor Brand ✓
SOCIAL MEDIAFacebook Posts (42,000+ fans) 2 1
Instagram Post - During Festival (2,600+ followers) ✓
Twitter Posts (760+ followers) 2 1
COLLATERALFestival Program - Cover Logo (25,000 distributed) ✓
Festival Program - Sponsor Panel Logo ✓ ✓ ✓
Festival Program - Naming Right Logo ✓ ✓
Marketing Poster - Logo (1,000 distributed) ✓ ✓ ✓
Marketing Flyer - Branding (20,000 distributed) logo logo name
HOSPITALITY & OTHER FUN STUFFVIP Credentials/Admissions 16 8 4
VIP Parking 8 4 2
General Admission Tickets 24 12 8
Booth Staff Admission & Parking ✓ ✓ ✓
Framed Festival Poster ✓
Festival T-Shirts 4 2 201
9 SP
ON
SORS
HIP
OPP
ORT
UN
ITIE
S $17,500OFFICIAL
$8,000SUPPORTING
$5,500PARTICIPATING
Get your brand associated with the Festival’s most popular attractions & events, like a stage, contest, or special area.
1. Berry Blast-Off Recipe Contest2. Berry Contest Area3. Dr. Kato Entertainment Stage4. Entrance & Exit Gates5. Festival Concert Series6. Festival Entertainment Stage7. Arts & Crafts8. Berry Battle of the Bands9. Berry Best Dressed Baby Contest10. Berry Best Strawberry Hat Contest11. Berry Kids Inflatable Rides12. Festival Jumbo Screen (Dr. Kato Stage)13. Festival Jumbo Screen (Festival Stage)14. Festival Picnic Patches15. Information Booths16. Jest in Time Family Fun Stage17. Kids Care Zone18. Strawberry Express Shuttles19. Strawberryland for Kids20. Strawberry Shortcake Tent21. Strawberry Smackdown Cooking Contest22. Youth Art Contest
Sponsorship
NAMING RIGHTS
NAMING RIGHTS*Naming rights link Official and Supporting sponsors in a positive way to key components of the Festival. Each naming right is celebrated with large onsite banners and recognized wherever possible across all marketing channels. Attractions & event naming rights are assigned on a first-come, first-served basis.
*Subject to change.
Official-level sponsors only
The California Strawberry Festival is entering its 36th year as one of the nation’s foremost outdoor family events. Staged in the heart of Ventura County’s strawberry fields, the non-profit Festival celebrates the tasty fruit that wears its seeds on the outside by bringing together people of all nationalities and cultures for a weekend of fun, food, and celebration, while also boosting tourism in the region, emboldening community pride, and best of all, giving back to those in need.
The 2018 Festival remained true to this mission by adding $150,000 to the more than $4.8 million dollars raised to date to fund regional charitable institutions, academic scholarships for future generations, and the beautification of local parklands.
MARTY [email protected]: 818-512-5892Fax: 888-350-2903
JOIN US!
GIVING BACK