may 19-22, 2016 3 days, 3 nights - durham, nc€¦ · african & african-american studies at the...
TRANSCRIPT
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3 Days, 3 Nights
May 19-22, 2016
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Moogfest is the synthesis of music, art, and technology. By day, a mind-expanding conference for creative and technology enthusiasts. By night, Moogfest presents performances by pioneers in electronic music, alongside pop and avant garde experimentalists of today.
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What is Moogfest?
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Who is Bob Moog?
Bob Moog invented the Moog synthesizer, the instrument that forever changed pop music and transformed the way we hear the world.
Over the last fifty years, Bob Moog and Moog Music have pioneered technology, giving artists the tools to create and innovate in limitless ways.
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Moogfest 2016 is happening inDurham. It’s time to connect the
Triangle with a world of co-creatorsand audiences interested in what’s
happening at this epicenter ofcreative technology and science.
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4 days / 3 nights
250+ performing & participating talent
300+ volunteers / 100+ staff
15+ locations
<1 mile radius downtown, walkable
Durham’s Moogfest
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Venues & Production
$62,475
Talent Fees Overhead & Marketing
Installations & Workshops
Budget: Community Programming
$75,000
$43,250 $95,000
Total: $275,725
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Economic Impact Statement
Total Value Added to Durham’s Economy:
$5,078,136.29
Total Attendance: 7,250
Total Visitor Attendance: 5,351
Day Trip Spending: $1,170,255.15
Overnight Spending: $3,771,192.56
Total Visitor Spending: $4,941,447.71
Local Taxes Generated: $188,848.88
Visitor Spend (Direct): $4,941,447.71
Visitor Spend (Indirect): $1,994,136.05
Total Economic Impact: $6,935,583.76
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City Request
$62,500
Moogfest Partnership Outline
County Request
$62,500
Benefits
Co-Presenter of Free Outdoor Programming:
Join other partners to present the free community programming (select concerts and workshops).
Tickets:Block of VIP, General Admission + invites to VIP opening reception
Highlights: Future Sound
Gary Numan:A pioneer of commercial electronic music and an early adopter of Moog synthesizers. Numan has a three night residency in three different venues at Moogfest playing three of his classic albums.
Laurie Anderson:Early pioneer of electronic music and NASA’s first ever artist-in-residence. Anderson is an instrument inventor, avant-garde songwriter, film score composer, author, and more.
GZA:Hip-hop legend and member of the Wu-Tang Clan. GZA is playing two shows at Moogfest, one with a live band on the outdoor main stage, one intimate indoor performance.
Grimes:Singer, songwriter, director, producer. Grimes' album Visions received the Juno Award for Best Electronic Album of the Year in 2012. Her new album, Art Angels, has become her highest charting release to date.
Odesza:The Grammy-nominated electronic music duo has released two critically acclaimed albums and all dates of their In Return tour in 2015 completely sold out.
Miike Snow:The award-winning Swedish/American indie-pop group tours with a specially crafted hexagonal machine made of synthesizer and sampler parts. Their third album is due in 2016.
Explosions in the Sky:One of the most revered bands in the post-rock genre, Explosions in the Sky have recorded several soundtracks for television and film. Their 7th album is scheduled for release in April.
Blood Orange:Multi-instrumentalist, singer, songwriter, producer, and author, Blood Orange’s album Cupid Deluxe was voted one of the best albums of the decade by Pitchfork. Moogfest is his first time performing in North Carolina.
Highlights: Future Sound
Highlights: Future Thought
RogueFest with Ryan Germick:Ryan Germick, leader of the Google Doodle team, hosts a daily talk-show about the future. Guests include Google Cardboard’s Manuel Clement, veteran Pixar artist Emma Coats, and cartoonist and comic theorist Scott McCloud.
Presentation and workshops by IDEO:IDEO, a global design company, will present on “Creative Confidence” and lead a series of workshops.
Kyle McDonald Installation:Wifi Whisperer, by world-renowned media artist Kyle McDonald, is an ambient soundscape driven by visitors’ leaky data. It ‘listens’ to visitors’ devices and creates unique melodies and data visualizations.
Conversation withMark Anthony Neal:Professor of Black Popular Culture in the Department of African & African-American Studies at the prestegious Duke University and winner of the 2010 Robert B. Cox Award, Mark Anthony Neal will be in conversation with GZA at Moogfest.
Highlights: Community Programming
Modular Marketplace:● Rare and boutique
synthesizers with representatives from each company
● Open to the public to experiment and learn throught entire duration of festival
DJ Lance Rock &Yo Gabba Gabba!:● Community Stage at ATC
on Saturday of Moogfest● Celebrated children’s
program● Free to the public for
families in the community to experience together
Community Theremin Workshops:● Led by Dorit Chrysler,
theremin virtuoso, founder of NY Theremin Society
Pop-up Moog Factory:● Moog Music opens a pop-
up shop in ATC where attendees and public can learn about Moog instruments, experiment, and purchase
Highlights: Community Programming
Burt’s Bees Sound Installation● Sound installation
created by harnessing sounds from a Burt’s Bees beehive
● Contact mics placed inside hive and filtered to create a durational drone music piece
Reggie Watts:● Performing on ATC
Community Stage● Former in-house
musician for IFC series Comedy Bang! Bang!
● Current bandleader for The Late Late Show with James Corden
Grimes/Microsoft Installation:● Interactive sound
installation based upon Grimes’ music
● Mesh jungle gym that responds to human touch changing the quality of the music
RTP Installation:● RTP teams with Floating
Point Collective, a Brooklyn based art collective
● Convergence: marquee installation of Moogfest
● Based upon idea of how space design inspires collaboration
Highlights: Community Programming
Aloft Musical Playground:● A musical jungle gym for
both adults and children● Multiple instruments and
climbing structures
Moog Werkstatt Workshops:● A Moog engineer will lead
at minimum 6 community synth-building workshops
● Sign-up open to the public, workshop attendees will learn about synth engineering and will have the option to take home their creation
Reggae Soundsystem:● Old-school reggae
soundsystem with pioneers of the genre
● Outdoors in an all-ages location
Lori Napoleon exhibit:● DJ and instrument
inventor; teaches children electronics
● Installation in The Carrack: repurposing old telephone switchboards into functioning synthesizers
Community Engagement
‘Off The Hook’ Benefit Show:● Benefit show at Pinhook
for Girls Rock NC● Co-presented with Art of
Cool Festival
Disco Brunch series:● Monthly brunch series at
The Durham Hotel open to public with reservation
● DJs playing disco music throuhgout duration of event
Dial Tones series:● Series of synth-building
workshops, drone performances by Moogfest artists, DJ after parties
● Year-round event series● Durham event took place
Dec. 5, 2015
Community Engagement
WXDU Co-pro show:● Moogfest is partnering
with Duke radio station WXDU for a show at the Duke Coffeehouse on March 25
● Open to the public and featuring a Moogfest performing artist
NCSU series:● Synth-building workshop
in partnership with the James B. Hunt Jr. Library at NCSU
NCMA series:● Year-round immersive
audio-visual events in partnership with the North Carolina Museum of Art
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2016 Programming Themes
The Future of CreativityWorld-renowned futurists, philosophers, and artists tackle the big questions: What will creative
work look like, and sound like, in twenty, fifty, and one-hundred years from now? How will art be made and how will it be consumed? What will be the tools for creative expression in the future?
Keynote: Dr. Martine Rothblatt Keynote: Jaron Lanier
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2016 Programming Themes
AfrofuturismCombining elements of science fiction, astral jazz,
historical fiction, psychedelic hip hop, fantasy, and magic realism in order to critique not only the present-day
dilemmas of the other, but also to revise, interrogate, and re-examine the historical events of the past.
Art & Artificial IntelligenceWhat does it mean if computers could be taught to hear, write, improvise, and play music? And can they do it in a
compelling way?
Curator: Chuck Lightning
Featuring: IBM’s Cognitive Composer
(robot musician / composer)
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2016 Programming Themes
Hacking Sound (Systems)Conversations, workshops, and installations will not only
explore hardware and physical computing, but also reflect on how the last decade has been transformed by
a host of arts-engineering software toolkits like Processing, Arduino, and openFrameworks.
Presentation: Nick Yulman, Kickstarter
Instrument InnovatorsFrom the first synthesizers to the ‘smart’ instruments of today that interpret and enhance the music played on them, meet the instrument designers that create the
aesthetics and customs of future music.
Presentation: Tod Machover, MIT
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2016 Programming Themes
Radio & the RadiophonicIt has been almost one hundred years since the first
wireless broadcasts for entertainment, and radio seems livelier than ever: from AM, to FM, to satellite, to internet
streaming, this sound medium knows no bounds. So, what is radio today? And how has this technology
sustained so much experimentation and reinvention?
TechnoshamanismWho are the seers today, and how are they integrating technology into new “shamanic” practices in art and
science? How do we understand rituals of trance in the context of electronic music? How can ancient traditions
and cutting-edge brain research inform our pursuit of ecstasy?
Performance by: Sam ConranFeaturing: Song Exploder
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2016 Programming Themes
TranshumanismTranshumanism is a movement to overcome
fundamental human limitations. A conversation around this ambition is crucial to understanding emergent
culture today and our science-fiction future.
Electronic Music for Children and Experimental Adults
The Moogfest All Ages program, featuring workshops, installations and an open electronic music jam session,
is anchored by an entire day of free outdoor performances, co-curated by DJ Lance Rock of the
children's television show Yo Gabba Gabba!
Curator: DJ Lance RockCurator: Neil Harbisson
Moogfest Program Partners
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2014 Attendance
• 37,000 Guests
• 231 Media
• 1.5 billion total impressions
• 230,000 live stream impressions
2014 Reach
— 288K Likes
— 117K Likes
• Brand Generated Content — 73.5M
• User Generated Content — 65M
• Total Social Impressions — 138.5M
Social Media
Social
The Audience
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Age Range Education & Income
**21 states / 15 countries
80% College Graduates
25% Post Graduates
60% $100,000K+ Household income
• 18-24 30%
• 25-34 40%
• 35-44 25%
• 45+ 5%
Where They Live
• 45% Southeast
• 20% International
• 15% Northeast
• 10% West Coast
• 10% Other
The Audience
