©May 2007 Barnes & Noble, Inc.

BISG/BEA 2007 Panel

Toward a More Profitable Bottom

Line

Joe GonnellaVP, Inventory Management & Vendor

Relations

Standard Identifiers

©May 2007 Barnes & Noble, Inc. 2

ISBN 13 ISBN 13 ISBN 13

©May 2007 Barnes & Noble, Inc. 3

ISBN 13 ISBN 13 ISBN 13

©May 2007 Barnes & Noble, Inc. 4

ISBN 13 ISBN 13 ISBN 13

©May 2007 Barnes & Noble, Inc. 5

ISBN 13

©May 2007 Barnes & Noble, Inc. 6

Only one numberand one bar code

per item

©May 2007 Barnes & Noble, Inc. 7

IdentificationBar Code

Book ISBN 13 EAN 13

Spoken Word Audio ISBN 13EAN 13

Maps ISBN 13 EAN 13

Sheet Music ISMN 13 EAN 13

Calendars GTIN 12 or 13 UPC or EAN 13*

Greeting Cards GTIN 12 or 13 UPC or EAN 13*

Games GTIN 12 or 13 UPC or EAN 13*

CD’s GTIN 12 or 13 UPC or EAN 13*

DVD’s GTIN 12 or 13 UPC or EAN 13*

*Item specific, not price point

©May 2007 Barnes & Noble, Inc. 8

International Standard Text Code

ISNI

ISTC

International Standard Name Identifier

©May 2007 Barnes & Noble, Inc. 9

ONIX

©May 2007 Barnes & Noble, Inc. 10

Barnes & NobleData Certification

Program

©May 2007 Barnes & Noble, Inc. 11

Product LabelCertification

Program

©May 2007 Barnes & Noble, Inc. 12

Shipping LabelCertification

Program

©May 2007 Barnes & Noble, Inc. 13

The BISG Mission

BISG’s mission is to create a more informed, empowered and efficient

book industry supply chain.