may 2011 / frederieke vermeer, projectmanager florist panel research results of the florist panel...
TRANSCRIPT
May 2011 / Frederieke Vermeer, projectmanager Florist Panel
Research results of the “florist panel” from the Dutch Product Board for Horticulture
Information needs and wants
CONTENT OF PRESENTATION
● Product Board for Horticulture
● Florist Panel
● Information needs & wants
Product Board for Horticulture
● Public business organisation
● Represent the whole horticulture column; breeder <-> retailer & employers <-> employees
● Agreements are legally binding for the entire Dutch horticulture sector
● All companies in the Dutch horticulture sector pay toward the collective activities
● Aim; strengthening the Dutch horticulture sector
Product Board for Horticulture
● Research & finance projects:
Quality, breeding, standardisation, carbon footprint etc.
● Legislation
● Promotion (Subsidiary companies):
Flower Council of Holland
● Market research
Florist Panel
● Online dedicated business forum
● Netherlands, Germany, France, United Kingdom
● +/- 600 members per panel
● Every 6 weeks a research invitation (email)
● Entirely free to participate, no obligations involved.
● Aim; getting better insight in needs and wants of florist so that growers, trading companies and other florists’ organisations can improve their products and services accordingly.
Information needs and wants
Trade publications
Informations Fleurist
Fleurs de France
Fleuristerie
Nacre
Fleurnews
0% 20% 40% 60% 80% 100%
France
N/A.
Consumer behaviour/preferences
Operational management in-formation
Shop decorat-ing
Floral ar-rangements: inspiration/techniques
Product in-formation
Promotional ac-tivities
Please indicate which information you get from the following trade publications?
Florieren
Florist
Gestalten und Verkaufen
Blooms
0% 10% 20% 30% 40% 50% 60% 70%
Germany
N/A.
Consumer behaviour/preferences
Operational management in-formation
Shop decorat-ing
Floral ar-rangements: inspiration/techniques
Product in-formation
Promotional ac-tivities
Note: multiple choice unless indicated "N / A
Florists’ and other organisations
British Florist Association (BFA)
Flowercouncil of Holland
Flowers & Plants association (F&PA)
Suppliers
Delivery organisations
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
United Kingdom
N/A.
Consumer behaviour/preferences
Operational management informa-tion
Shop decorating
Floral arrangements: inspiration/techniques
Product information
Promotional activities
Please indicate what kind of information you get from the following organisations?
Note: multiple choice unless indicated "N / A
Florists’ organisations
British Florist Association (BFA)
Fédèration Nationale des Fleuristes de France (FNFF)
Fachverband Deutscher Floristen (FDF)
VBW (Brancheorganisatie)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
N/A.
Consumer behaviour/preferences
Operational management informa-tion
Shop decorating
Floral arrangements: inspiration/techniques
Product information
Promotional activities
Please indicate what kind of information you get from the following florists’ organisations?
Note: multiple choice unless indicated "N / A
Other information sources
Trade fairs
Training activities/workshops, etc.
Internet
newsletters/e-newsletters
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
N/A.
Consumer behaviour/preferences
Operational management informa-tion
Shop decorating
Floral arrangements: inspiration/techniques
Product information
Promotional activities
Please indicate what kind of information you get from the following information sources?
Note: multiple choice unless indicated "N / A
Information need...?!
Promotional activities
Product information
Floral arrangements: inspiration/techniques
Shop decorating
Operational management information
Consumer behaviour/preferences
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I really need to find more (or more frequently provided) information about this
I need more (or more frequently provided) information about this
I already receive enough informa-tion about this
Here is a list of aspects about which you could gather information. Please indicate which statement applies to each one.
Note: multiple choice unless indicated "N / A
Preferred information source
Promotional activities
Product information
Floral arrangements: inspiration/techniques
Shop decorating
Operational management information
Consumer behaviour/preferences
-10% 0% 10% 20% 30% 40% 50% 60%
newsletters/e-newsletters
Training activities/workshops, etc.
Trade fairs
Internet/websites
Trade publications
Please indicate what kind of information you get from the following florists’ organisations?
Note: multiple choice unless indicated "N / A
Thank you for your attention.