may 11cdnassets.hw.net/5d/a5/565478424179b8d487ff9488fc8… · · 2015-05-18• scalability...
TRANSCRIPT
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May 11–13, 2015 \ Turnberry Isle \ Miami
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May 11–13, 2015 \ Turnberry Isle \ Miami
BEST PRACTICES IN TECHNOLOGY
DEVELOPMENT
Oakwood Homes, Denver
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Patrick Hamill
• Chairman/CEO Oakwood Homes
• Don Carpenter
• Vice President of Product Development
• Aaron Wilson
• Vice President of Purchasing/New Home Center
• Jay Small
• Vice President of Vendor Integration
PRESENTERS
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May 11–13, 2015 \ Turnberry Isle \ Miami
TECHNOLOGY INTEGRATION
Product Development Sales, Marketing,& Web
Production
Land Management
Purchasing
Customer Service
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Master plan
servicing multiple
divisions
• Scalability builds
efficiency
• Seamless
integration for new
acquisitions
BUSINESS UNIT HIERARCHY
Overlook
Collection
Park House
Collection
UtahDenver
DivisionColorado Springs
Division
Support
Center
Ranch House
Collection
Carriage House
Collection
Colorado
Collection
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Business Unit hierarchy
• Post once, to one location
• Role-based security
• Share links with non-users
• Connect with vendors
• Workflow / notifications
• Daily Usage Reports
ONE SOURCE FOR INFORMATION (PORTAL)
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Drive product information from a single
Building Model
• Evaluate house configurations before
you build it.
• Option Management
• 3D Building Information Model (BIM)
Producing:
• Lot-specific CD’s
• Sales Collateral
• Full take-offs
PRODUCT DEVELOPMENT
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May 11–13, 2015 \ Turnberry Isle \ Miami
CAD LIBRARY VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
LOT-SPECIFIC CD’S
Site specific
drawings to
include all options
and custom
changes selected
by home buyer
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May 11–13, 2015 \ Turnberry Isle \ Miami
LOT SPECIFIC VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Vendors utilizing
same BIM files as
Oakwood
• Saves time
• Reduces Errors
VENDOR PARTNERSHIP SYNERGY
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May 11–13, 2015 \ Turnberry Isle \ Miami
• 85% time reduction on site specific
drawings
• Increased customer retention rate by
allowing buyer to personalize their home
• Reduction in field errors with third party
vendors using the same files
• Reduction of field modifications by using
3D model design strategy
PRODUCT DEVELOPMENT
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May 11–13, 2015 \ Turnberry Isle \ Miami
• BIM-Driven Model
• Adapt the BOM to each individual
Market / Division’s practices
• Accumulate quantities based on
established builder methodologies
• Create preliminary “Should-Costs”
and unbundled pricing
BILL OF MATERIALS (BOM)
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May 11–13, 2015 \ Turnberry Isle \ Miami
Takeoffs and Unit Costs
• Count what you can influence
• Count what you can manage
• Count what you can verify in the field
AND on the plans
• Count what you can compare
(common denominator)
• Count what is common to your market
and vendors
HOW TO DRIVE CHANGE IN PURCHASING
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May 11–13, 2015 \ Turnberry Isle \ Miami
BOM COLLECTION VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
TAKE OFF REPORT
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May 11–13, 2015 \ Turnberry Isle \ Miami
KEYS FOR PURCHASING SUCCESS
• In House Product Development
• Disciplined CAD Methodologies
• Vendor Integration
• Negotiate on Unit Costs not Quantities
• “Only Count What Matters”
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May 11–13, 2015 \ Turnberry Isle \ Miami
PRECISION BUILDING SYSTEMS
• Vertically Integrated
Manufacturing within
Oakwood Homes
• Turnkey Framing
Operation.
• Manufacturing:
Wall Panels, Floor
Trusses, Roof Trusses,
and Full Lumber Packs.
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Technology linked to Oakwood
Homes for seamless integration
from design to manufacture and
build.
• Highest degree of manufactured
quality and accuracy reducing field
frame time by 50%.
• Allows you to manage costs from
raw material to finished goods
COMPONENT MANUFACTURING
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May 11–13, 2015 \ Turnberry Isle \ Miami
PANEL PLANT VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Sold out community using 3D
marketing collateral without
model homes.
• 3D Sales Software,
Interior/Exterior Renderings, and
Animations leveraged to show
buyer choice.
SALES AND MARKETING APPLICATION
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May 11–13, 2015 \ Turnberry Isle \ Miami
RENDERINGS AND ANIMATION VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
KOVA BROCHURE VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
OAKWOOD INVISION VIDEO
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May 11–13, 2015 \ Turnberry Isle \ Miami
• Integrating internal customers,
external customers, vendors, and
suppliers through the use of
technology
• Driving value through consistency
and repeatability
• 50% growth YOY and Utah acquisition
fully integrated inside twelve months
SUMMARY
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May 11–13, 2015 \ Turnberry Isle \ Miami
OAKWOOD’S GROWTH
0 200 400 600 800 1000 1200
2012
2013
2014
2015 (Projected)
363
461
824
1097
Oakwood Homes Closings