may 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · may 11–13, 2015 \ turnberry isle \...
TRANSCRIPT
![Page 1: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/1.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
![Page 2: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/2.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
THE MULTI-CYCLE MASTER
PLAN OF TODAY & TOMORROW
![Page 3: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/3.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
Moderators:
• John Covert, Regional Director, Metrostudy
• Jeff Handlin, Principal, Oread Capital & Development
Speakers:
• Denise Hogenes, Western Division Vice President, CCMC
• David Pelletz, South East Regional President, Standard Pacific
• Aaron Smith, Vice President, Brand Strategy, Roni Hicks
TODAY’S MASTER PLANNED COMMUNITY
![Page 4: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/4.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
ROLES OF MASTER PLANNED COMMUNITY TEAM
• Jeff Handlin, Oread Capital (Developer)
• David Pelletz, Standard Pacific Homes (Builder)
• Denise Hogenes, CCMC (Community Association Mgmt)
• Aaron Smith, Roni Hicks (Marketing & Advertising)
• John Covert, Metrostudy (Market Research)
![Page 5: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/5.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
MASTER PLANNED COMMUNITY PERFORMANCE
• MPC’s represent nearly
2/3 of all homes built in
Denver Metro Area
• In 2014, buyer traffic in
MPC outpaced stand
alone projects by 4 to 1.
• Builders in Denver MPC’s
average 3x the starts
pace than NON-MPC
![Page 6: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/6.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
Managing IRR, Profit, and RISK
along the lifecycle is the hard-
fought balance of successful
communities
LIFECYCLE OF MASTER PLANNED COMMUNITY
![Page 7: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/7.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT /
CREATION
![Page 8: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/8.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
• Submarket Analysis
• Demographics
• Credit Quality
• Demand Metrics
• Supply Metrics
COMMUNITY ESTABLISHMENT / CREATIONUNDERSTANDING THE ‘WHY’…
Home PriceDown Payment
1
Mortgage Loan 2
Mortgage
Rate
Property
Tax 3
Annual Property
Insurance 4Monthly Payment 5
Annual Mortgage
Payment
Required Household
Income 6
$10,000 $190,000 4.00% $1,800 $2,000 $1,223.76 $14,685.07 $48,950
$200,000 $10,000 $190,000 4.25% $1,800 $2,000 $1,251.35 $15,016.23 $50,054
$10,000 $190,000 4.50% $1,800 $2,000 $1,279.37 $15,352.43 $51,175
$12,500 $237,500 4.00% $2,250 $2,500 $1,529.69 $18,356.34 $61,188
$250,000 $12,500 $237,500 4.25% $2,250 $2,500 $1,564.19 $18,770.29 $62,568
$12,500 $237,500 4.50% $2,250 $2,500 $1,599.21 $19,190.53 $63,968
$15,000 $285,000 4.00% $2,700 $3,000 $1,835.63 $22,027.60 $73,425
$300,000 $15,000 $285,000 4.25% $2,700 $3,000 $1,877.03 $22,524.34 $75,081
$15,000 $285,000 4.50% $2,700 $3,000 $1,919.05 $23,028.64 $76,762
$17,500 $332,500 4.00% $3,150 $3,500 $2,141.57 $25,698.87 $85,663
$350,000 $17,500 $332,500 4.25% $3,150 $3,500 $2,189.87 $26,278.40 $87,595
$17,500 $332,500 4.50% $3,150 $3,500 $2,238.90 $26,866.74 $89,556
$20,000 $380,000 4.00% $3,600 $4,000 $2,447.51 $29,370.14 $97,900
$400,000 $20,000 $380,000 4.25% $3,600 $4,000 $2,502.70 $30,032.46 $100,108
$20,000 $380,000 4.50% $3,600 $4,000 $2,558.74 $30,704.85 $102,350
$22,500 $427,500 4.00% $4,050 $4,500 $2,753.45 $33,041.40 $110,138
$450,000 $22,500 $427,500 4.25% $4,050 $4,500 $2,815.54 $33,786.52 $112,622
$22,500 $427,500 4.50% $4,050 $4,500 $2,878.58 $34,542.96 $115,143
$25,000 $475,000 4.00% $4,500 $5,000 $3,059.39 $36,712.67 $122,376
$500,000 $25,000 $475,000 4.25% $4,500 $5,000 $3,128.38 $37,540.57 $125,135
$25,000 $475,000 4.50% $4,500 $5,000 $3,198.42 $38,381.06 $127,937
$30,000 $570,000 4.00% $5,400 $6,000 $3,671.27 $44,055.21 $146,851
$600,000 $30,000 $570,000 4.25% $5,400 $6,000 $3,754.06 $45,048.69 $150,162
$30,000 $570,000 4.50% $5,400 $6,000 $3,838.11 $46,057.28 $153,524
Exhibit
Housing Affordability (10% Down Payment)
![Page 9: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/9.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
• Consumer Segmentation
• Consumer Attitudinal Profiles
• Product Preferences
• Community Feature Preferences
• Aesthetic Preferences
COMMUNITY ESTABLISHMENT / CREATIONUNDERSTANDING THE ‘WHO’…
![Page 10: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/10.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
Why Consumer Segmentation?
• Source of real demand
• Enable quantitative & qualitative insights that
appeal to each consumer group
• Help to optimize the financial performance of
project
• Determine the basis of focus from concept to
delivery
• Foundation for targeted marketing programs
COMMUNITY ESTABLISHMENT / CREATIONCONSUMER SEGMENTATION
![Page 11: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/11.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATION
Quantitative Qualitative
Demand, Demographics, Ethnographies
Panel-style Interviews
One-on-One Interviews
![Page 12: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/12.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONRESULTS DRIVEN FOCUS GROUPS
![Page 13: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/13.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONVISIONING SESSIONS
![Page 14: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/14.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
• Ask simple questions about the brand. Not the community, not the people who will live there, but the brand.
• Understand clearly those things that truly differentiate your brand from any other community in the market.
• Ask yourself, does the consumer care?
• Write a story, but don’t share it.
COMMUNITY ESTABLISHMENT / CREATIONBRAND DEVELOPMENT
![Page 15: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/15.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONBRAND DEVELOPMENT
![Page 16: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/16.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONBRAND DEVELOPMENT
![Page 17: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/17.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONUNDERSTANDING THE ‘HOW’…
• Community Design Charrette
• Design to Implementation
• Sustainability of Function & Design
![Page 18: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/18.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONDESIGN TO IMPLEMENTATION
![Page 19: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/19.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONMONUMENTATION
![Page 20: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/20.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONCOMMUNITY AMENITIES
![Page 21: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/21.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONCONVERTIBLE – FUNCTIONAL - ATTRACTIVE
![Page 22: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/22.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATION
• Bigger Isn’t Always Better
• Create Sustainable Space
Today’s Consumer is Wise to
Operating Cost Burdens
• Avoid Specific Room Usages
• Build Spaces That Invite…
Large Crowds
Quaint Gatherings
![Page 23: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/23.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONPRODUCT SEGMENTATION
![Page 24: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/24.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY ESTABLISHMENT / CREATIONPRODUCT SEGMENTATION
![Page 25: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/25.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITY LAUNCH
![Page 26: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/26.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
Launch with conviction and momentum.
• Align your efforts
• Build excitement, generate buzz
• Traditional, online, social
• Pre-sales & events (consumer/Realtor) [RADIO]
• Memorialize it and leverage it for the future [VIDEO]
COMMUNITY LAUNCH
![Page 27: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/27.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
EARLY STAGE OPERATIONS &
STABILIZATION
![Page 28: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/28.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
Periodic re-evaluation of the ‘Who’ and the ‘How’ – once you have critical mass of data
Are your customers who you thought they were?
Are your customers driven to certain models/segments that can inform operational decisions?
EARLY STAGE OPERATIONS & STABILIZATIONREVISITING THE ‘WHO’ AND THE ‘HOW’
Code Name Total Traffic % Comp Net Contracts % CompConversion
Rate %Index Non-buyers % Comp % of Total Traffic Index
G1 Entry Level 43 11.2% 15 10.6% 34.9% 95 28 11.5% 65.1% 103
G2 Feature Location 11 2.9% 3 2.1% 27.3% 74 8 3.3% 72.7% 115
G3 Simple Life 25 6.5% 10 7.1% 40.0% 109 15 6.2% 60.0% 95
G4 Family Life 54 14.1% 21 14.9% 38.9% 106 33 13.6% 61.1% 97
G5 Elite 46 12.0% 17 12.1% 37.0% 101 29 11.9% 63.0% 100
G6 Active Adult Entry Level 1 0.3% 0 0.0% 0.0% 0 1 0.4% 100.0% 158
G7 Active Adult Feature Location 32 8.3% 13 9.2% 40.6% 111 19 7.8% 59.4% 94
G8 Active Adult Elite 11 2.9% 3 2.1% 27.3% 74 8 3.3% 72.7% 115
G9 Renters 161 41.9% 59 41.8% 36.7% 100 102 42.0% 63.4% 100
Total 384 100.0% 141 100.0% 36.7% 100 243 100.0% 63.3% 100
Segments Subdivision Base Buyers vs. Base Non-buyers vs. Base
Metrostudy Traffic Profile Analysis Report
![Page 29: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/29.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
EARLY STAGE OPERATIONS & STABILIZATIONAMENITY PHASING
• Cashflow & financial advantages
• Ability to make adjustments to
better serve community needs
• Create sense of anticipation
• Activating spaces easier when
phased
• Must build enough critical mass &
momentum to keep consumer
engaged
![Page 30: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/30.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
EARLY STAGE OPERATIONS & STABILIZATIONAMENITY PHASING
![Page 31: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/31.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
EARLY STAGE OPERATIONS & STABILIZATIONREPOSITIONING / COMMUNITY ADJUSTMENTS
AFTERBEFORE
![Page 32: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/32.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
EARLY STAGE OPERATIONS & STABILIZATIONREPOSITIONING / COMMUNITY ADJUSTMENTS
AFTERBEFORE
Builders:
- DR Horton
- Centex
Builders:
- Tripointe
- Taylor Morrison
- Lennar
![Page 33: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/33.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
LATE STAGE OPERATIONS AND
TURNOVER
![Page 34: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/34.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
COMMUNITIES WE LIKE
![Page 35: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/35.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
STAPLETON – DENVER, CO (FOREST CITY)
![Page 36: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/36.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
TEHALEH – BONNEY LAKE, WA (NEWLAND)
![Page 37: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/37.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
TEHALEH – BONNEY LAKE, WA
![Page 38: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/38.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
CELEBRATION, FL – THE WALT DISNEY CO.
![Page 39: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/39.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
CELEBRATION, FL – THE WALT DISNEY CO.
Lifecycle Programming...
Adjusts w/ Community Needs
Stands the Test of Time
Serves Multiple Stakeholders
Developers
Builders
Homeowner
![Page 40: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/40.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
RIDGEGATE, CO – COVENTRY DEVELOPMENT
‘Where the city meets the prairie’
• 3,500 acres mixed-use, high density.
1,000 acres dedicated to open space
• ‘Build at the speed of need’
• ‘Modified Grid’ to respect and
incorporate topography
• 1st new home community in Colorado
with solar included in homes
![Page 41: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/41.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
INNOVATIVE CONCEPTS
![Page 42: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/42.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
GREAT PARK – ‘THE GREENHOUSE’
![Page 43: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/43.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
GARMAN HOMES – RALEIGH/DURHAM, NC
“Each home is a canvas – an opportunity to take a
house that we build & make it a reflection of you.”
![Page 44: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/44.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
NOCATEE – PONTE VEDRA, FL
![Page 45: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/45.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
MIDTOWN – ‘GARDEN COMMUNITY CENTER’
![Page 46: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/46.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami
FITNESS ON DEMAND
![Page 47: May 11cdnassets.hw.net/d0/08/1f877e7f4d5cae003524ae288d... · May 11–13, 2015 \ Turnberry Isle \ Miami ROLES OF MASTER PLANNED COMMUNITY TEAM • Jeff Handlin, Oread Capital (Developer)](https://reader035.vdocument.in/reader035/viewer/2022071009/5fc762d83732e56e306b9037/html5/thumbnails/47.jpg)
May 11–13, 2015 \ Turnberry Isle \ Miami