Enabling an Agile OrganizationKevin Cochrane, CMODay Software – May 2010

It’s a New Web. Transform.

what?

brochure web global brand

revenue driver

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If Not You, Who?

Hello, World

Buy Now!

YourCustomer

TheirProspect

Not that far

...and win.

The Non-Agile Organization

TheBusiness

User

TheOnline

Marketer

TheCMO

TheCIO

TheCMS

Developer

Caught:

Visitors -> UsersInteraction-> Insight

Seth says: «Marketing is likeFrench Fries»

Release-> Continuous Improvements

Quote from http://onlyonce.blogs.com/onlyonce/2004/08/why_french_frie.html

Secondsto Engage

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Understanding Users Intend

2 31

Hello You

Entry: Homepage Keyword: Eastern Decoration

History: IKEA

Matching Content

Tagcloud: Eastern Shop Promotion Entry: Homepage Keyword: Eastern Decoration

History: IKEA

Eastern

Browse vs. Shop?

Tagcloud: Eastern Promotion Browse

Entry: Homepage Keyword: Eastern Decoration

History: IKEA

Context is Dynamic

Each Interaction = User Insight

Are You Learning from

Each Interaction?

How are you optimizing for the

next user engagement?

‣Current & past site history, comments, ratings

‣Past behavior, purchases, preferences

‣Associations with user community

The New New Bottleneck

Developer Marketer

delay

Marketing Power-play

Identify

Real-timeInsight &Segmentation

Real-timeOptimization &

Response

Campaign Buy Now!

...and win.

Define Segments

High quality content

Instant Feedback

On-premise vs. Cloud?Custom Dev-> Cloud-based

Services

«First do it,then do it right,

then do it fast.»

Waterfall-> Sprints

Rapid Dev - Fast Sprints

SVNCheck-out

Start IDE

Setup IDE, classpaths etc.

Maven? Find maven

The correct version

...in the maven repo

It builds!Yippee!

something changed...

!@#$ Why doesn’t it build?

Test Deployment

Deploy into CQ

Do *actual* work (code)

Commit toSVN

Complainto colleagues.

Self-build? or Leverage

1

2

1

1

Cloud-hosted Apps(private)

share

download(updates & apps)

Sharing Components

Who authorized this?

How much Disk? Operating systemsInvestment

Network Zone

CPUs?Cores?

Firewall

Backup

root access?Unix Sysadmins

Shipping Date

Rack spacePurchase Order

Internet Connectivity?

Load Balancer

SAN / NAS

Hosting costsJVM Version

What Filesystems?

Disaster RecoveryAgreements Sizing

IP AddressWeb Server

Clustering

ConfigurationHardware Request FormLatency

Performance Tuning

Instant On? Period

Guaranteed Response Time?

CLOUD

Meshach JacksonOnline Marketing

Geoff ReissCIO

mm

http://www.businessinsider.com/the-new-newsweekcom-2009-5

“The audience will not come to us.We have to go to it ....

Newsweek.com is the place thatgives you context, the bottom line”

‣ Web 2.0 experience leveraging rich media and social networks for driving traffic, ad sales for topical content, sites

‣ 100% Cloud-hosted for on-demand scalability up to 5M page views per day

‣ 5-week time-to-market with no upfront data center build-out costs

A Fresh, Agile

Approach

Build-out Data CenterBuild from Ground-upGet It Right First Time

Best Guess IntentObserve. Learn. Adapt.

Profile. Network.

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Agility Matters.For Business, For Authors, For Developers, For Infrastructure