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Maybourne Hotel Group: Moving to Ektron to iMprovE visitor ExpEriEncEthe Maybourne Hotel group own and manage three of the world’s most acclaimed luxury hotels in London, – claridge’s, the connaught and the Berkeley.

Maybourne approached Ektron Elite implementation partner Appius to oversee a full website redesign of the three hotel properties, creating a group of websites that stands out from their competitors and conveys the hotels’ personality and unique atmosphere. the goal was to improve visitor experience on the websites and improve booking conversions.

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“ We wanted flexible content management of the site allowing the marketing team full control over all aspects, with multiple site management via a single interface with the ability to showcase rooms, restaurants and bars through better use of imagery and feature content. ”- Sarah Woolven, Digital Marketing Director, Appius

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“ We also wanted to introduce a room and suite comparison tool to allow customers to easily identify and evaluate room details with an availability checker. in an effort to stress the hotels’ great locations and make the guest feel like they are part of the city, the website needed a local area mapping tool with a key point of interest. ”

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three sites share content through a single interface.

Ektron smart Forms are used to data to integrate room and dining reservation systems pulling through live pricing, availability and special offers.

An “Explore Mayfair” section allows key venue and events to be plotted on a map to demonstrate each hotel’s central location.

A rooms and suites comparison tool, puts important information at the visitor’s fingertips, showcasing the unique features of each of the rooms.

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Website traffic has increased by 24% year on year

Average number of page view up by 62% and the average number of pages viewed per visit up by 30%.

Average amount of time that visitors are spending on the websites has increased by 16%, along with a decrease in bounce rate by 20%.

Delivering enterprise Web content Management software and Digital Experience Management solutions. Ektron empowers

organizations to fully realize their digital marketing potential by connecting content to revenue.

Founded in 1998

Headquarters in nashua, nHWorldwide offices in Australia, canada, and the United kingdom

regional offices in Denver, richmond, and san Francisco

over 3,800 customers and 12,000 sites including Fairmont raffles Hotels international, Las vegas sands, Microsoft, and nAsDAQ

200+ Employees