may/june 2017 vol. 2 no. 3 - art of business of business/31707ao… · 610.898.8164 toll free...

610.898.8164 Toll Free 1.855.721.5250 [email protected]

May/June 2017vol. 2 no. 3

NEW SHAVE CREAM

FOR MEN SEE PAGE 23

PERFECT BALAYAGE

SEE PAGES 6-7

SEE PAGE 4

51607AOB © 2016 Williams Publications Inc., Mpls., MN.Josh HafetzPresident Art of Business

TABLE F CONTENTS

AOB The Event ............................ 14-15

Cezanne ............................................. 8-9

Davines ............................................. 10-11

Education ........................................12-13

Equipment .............................................5

Eslabondexx .........................................4

Eufora ................................................16-17

EVO ......................................................... 18

Gamma Più ............................................5

Hair Forensic ....................................... 19

Reuzel ................................................... 23

Truss ......................................................6-7

Unite ....................................................... 21

COVER PHOTO COMPLIMENTS OF

610.898.8164 Toll Free 1.855.721.5250 [email protected]

May/June 2017vol. 2 no. 3

NEW SHAVE CREAM

FOR MEN SEE PAGE 23

PERFECT BALAYAGE

SEE PAGES 6-7

SEE PAGE 4

31707AOB © 2017 Williams Publications Inc., Mpls., MN.

At times I am guilty of focusing so heavily on the business side of our industry that I possibly minimize the creative side. So, an article from me focusing on the artistic aspect of our industry, is a bit of a departure. In truth, as our name Art of Business suggests, both are critically important.

When studying what motivates people, you will quickly learn that intrinsic motivators (accomplishment and recognition) are way more powerful than external motivators (money). That’s why building opportunities in the salon rhythm to acknowledge, celebrate and share progress amongst your team can be a very powerful motivator. This fuels them to accomplish even more into the future. Are you creating these opportunities in the salon?

Also, particularly with the creative minded people in our industry, artistic expression can be an inspiring motivator as well. Giving your team an outlet to share their work is a great example of channeling intrinsic motivation. This can happen amongst the team, on social media or other outlets where their work is exposed.

With that in mind, I would like to encourage every salon owner to get their respective stylists to participate in our upcoming contest called, The Limelight. This is a fun way to get your team to produce some great work that they can be proud of and share with the world. Here are some of the details:

THE LIMELIGHT A competitive event

showcasing the artistry and excellence of hair stylists.

Red-carpet Ready Hair

Photo submissions for qualifying round

due by June 1

Live event for finalists August 21

For more information, visit our site

www.artofbusiness.com/thelimelight

THE LIMELIGHT

2 May/June 2017

WHAT IS ESLABONDEXX™ COLOR?Eslabondexx™ Color is a rich, full color formula, infused with the Eslabondexx™ Protection System, and harmoniously combining ingredients and latest generation technologies. Thanks to its special formula it prevents damage and preserves the natural structure of the hair. Also protects the scalp and creates shiny and faceted reflections.

ALL THE POWER OF COLOR THANKS TO THREE INNOVATIVE TECHNOLOGIES.

Eslabondexx™ Color stands out for its range of beautiful, bright, unique colors, with faceted reflections, thanks to the combination of three different latest generation technologies.

ESLABONDEXX™ PROTECTION SYSTEM MIX OF VERY PURE PIGMENTS LIQUID CRYSTAL EMULSION

The Eslabondexx™ Protection System contains a mix of amino acids with an anti-pollutant and anti-aging effect, such as: phytoceramids: enhance the hair “barrier function”, improve its appearance and strengthen the structure.

soy isoflavones: stimulate cell turnover and keratin renewal. N-acetyl cisteine: acts as a precursor of biological defenses with respect to external aggression.

Liquid Crystal Emulsion promotes the best distribution of the hair colorant in the tint and their rapid, effective diffusion inside the hair.

The pigments are selected so as to extract only those performing better and with the highest degree of purity. This selection criterion ensures stability of highlights.

GPUAD3500BLK

GPUADIONCBLK

For more information, contact April in our Equipment Department [email protected]

310 SAN FRANCISCO TROLLEYPERSONALIZED STYLIST CARTFEATURES• Locking metal door• 5 removable drawers• Accommodates curling irons,

blow dryer or color bowl• “Hot Top” prevents damage

from hot irons• Collapsible side ledges• Best-of-class acrylic casters• Drawers measure 8.5” x 13” x 3.25”• 34-3/4”H x 16”W x 12”D• 21” wide with both side-ledges

fully extended

MAXIMIZE YOUR SPACE… CUT YOUR RENT IN HALFWe’ve been extolling to salon owners the many benefits of “split shifting” in effect doubling your space productivity without taking on more space or rent by…working double and even triple shifts! Of course, this means that each stylist should have their own portable station that contains their personal equipment and most importantly is lockable! Find out why many salons are opting for this…the new way to growth and success.

Check out the great pricing on our new mobile stations…well-made and lockable…personalized stylist and colorist carts.

Our blow dryers produce a massive air flow and deliver a high temperature. They are super-fast professional blow dryers ideal to tame the most difficult hair in no time.

Deals Valid 05/01/17-06/30/17. Art of Business reserves the right to limit quantities and correct printing and illustration errors. Not all items are available in all territories. Prices advertised are limited to in-stock merchandise.

855.721.5250 www.artofbusiness.com [email protected] 5

All photos kindly provided by @mariohenriqueocial

All photos kindly provided by @mariohenriqueocialAll photos kindly provided by @mariohenriqueocial

HEALTHY TREATMENT DUOINCLUDES1 8x Powder 7 oz.1 Deluxe Prime 8.8 oz.

AIR.LIBRE FREEHAND BALAYAGE BLEACH 17. OZ.

BE A BETTER BLONDEINCLUDES6 Blond Shampoo 10.1 oz. 6 Blond Conditioner 10.1 oz. 3 Blond Mask 6.35 oz. 3 Amino 7 oz.1 Blond Shampoo 33.8 oz. 1 Blond Conditioner 33.8 oz.

SEAL YOUR BLONDESINCLUDES2 Deluxe Prime 8.8 oz. 1 Deluxe Prime Blond 8.8 oz.

FAST REPAIR BACKBAR TREATMENT KITINCLUDES1 Fast Repair Kit 6 Crazy for Truss Take Home Treatment Kit 1 Clarifying Shampoo 33.8 oz.

Like no other.CEZANNEHAIR.COM

How to offer Cezanne to Your ClientsWe all have clients that struggle with frizzy and overall unruly hair—and we all know Cezanne is a great solution—but clients may not walk into your salon asking for the service. You’ll have to educate and inform them about the benefits of Classic Keratin and Express Smoothing Treatments. With help from Cezanne Impressionist Reanna Gamble from J Gamble Salon, we’re introducing some easy ways to position this treatment to your clients.

COMBATS HUMIDITY AND MOISTURE“The easiest way to introduce Cezanne is in an area where humidity is an issue,” Gamble said.

Basically, you’ve got it made. This product combats moisture and manages to keep hair under control. Who doesn’t want that?

EXPRESS TREATMENT REPAIRS HAIR DAMAGED BY HIGHLIGHTS “My favorite way to use Express is on anyone with highlights who is seeing damage from the lightening process. The Cezanne Express strengthens the bonds broken down when we lighten. It makes the hair strong and shiny again.”

REDUCES STYLING TIMEReduced styling time is a huge sell for clients who may spend hours every week struggling to create smooth, straight hair. In most cases, it cuts styling time in half, taking less time to blow-dry and flat iron.

After blow-drying they may not even need a flat iron to get hair straight and frizz-free. Cezanne does all the work—making hair smoother and more manageable. Cezanne is a great treatment for the client who straightens their hair every day.

TAKES YEARS OFF “There’s a lot of clients who want the hair they had when they were younger. As we get gray, our hair gets more coarse and unmanageable,” Gamble said.

TAMES COWLICKS, BABY HAIRS AND BANGSExpress is a great spot treatment for taming stubborn cowlicks, unruly bangs and frizzy baby hairs. Detail these areas and prepare to be amazed.

HELPS TRANSITION TO NATURAL HAIRCezanne is great for kinky-curly types transitioning away from chemical straightening and deciding to grow their hair out naturally. Why? It disguises the line of demarcation that forms between the chemically straightened hair and the natural hair.

PRE-TREATS HEAVILY DAMAGED HAIRExpress is a great pre-treatment to build structure into heavily damaged hair. The treatment uses a low pH to open the cuticle and inject the cortex with Sericin, keratin, botanical extracts and vitamins. Once the hair is sealed with a flat iron, hair starts to heal from the inside out.

RESTORES HAIR FROM HORMONE CHANGES OR CHEMOTHERAPY“Cezanne restores manageability to anyone going through hormone changes or chemotherapy where their hair has completely changed. It’s a life changer for these women!”

Like no other.

SMOOTH SPRING SUMMER DUOINCLUDES:1 Perfect Moisture Shampoo Liter 1 Perfect Moisture Conditioner LiterTake advantage of the newest members of the

Cezanne after care line to protect your clients’

investment at home. New formulas and styling aids

help them recreate your masterpiece again and again.

INTRODUCINGaffordable luxury wash & care

keratin-enhancing ingredients

HYDROLYZED PROTEINA highly specialized fibrous protein

PANTHENOLA water-soluble derivative of VitaminB5 that penetrates the hair shaft

HYDROLYZED SOY PROTEINA high-quality vegetable protein known for its moisture retention, protection and sealing properties

BUY 5 GET 1 FREENEW! leave-in PERFECTOR SPRAYIntroducing the next-generation, miracle restorative and protective

CEZAASSDUPRM

SMOOTH SPRING SUMMER DUO$30.00SALON PRICE

INCLUDES:1 Perfect Moisture Shampoo Liter1 Perfect Moisture Conditioner Liter

SALON VALUE $51.00SAVE 41%

Take advantage of the newest members of the

Cezanne after care line to protect your clients’

investment at home. New formulas and styling aids

help them recreate your masterpiece again and again.

INTRODUCINGaffordable luxury wash & care

keratin-enhancing ingredients

HYDROLYZED PROTEINA highly specialized fibrous protein

PANTHENOLA water-soluble derivative of Vitamin B5 that penetrates the hair shaft

HYDROLYZED SOY PROTEINA high-quality vegetable protein known for its moisture retention, protection and sealing properties

BUY 5 GET 1 FREENEW! leave-in PERFECTOR SPRAYIntroducing the next-generation, miracle restorative and protective

product for your hair! This perfector offers a unique blend of healing and

sealing ingredients that no others can. The results are 9 great benefits

for highly reflective shine, heat protection and restorative conditioning.

LEAVE-IN PERFECTORPURCHASE:5 Leave-In Perfector Spray 4 oz.

RECEIVE FREE:1 Leave-In Perfector Spray 4 oz.1 Easel Card

ESSENTIAL FOR BEAUTIFUL HAIRFrom incorporating natural ingredients from Slow Food Presidiums, to carbon neutral production using renewable energy, Essential Haircare is truly a symbol of our Sustainable Beauty values.With sulfate and paraben-free formulations, each family is designed for a specific hair need.With complimentary backbar shampoo and conditioner from our best-selling assortment - Love Smoothing, Nounou, Minu, Momo, and Melu - there’s never been a better time to stock up on your favorites!

PURCHASE6 Your Choice of Retail-size Essential Haircare Shampoo 250ml 6 Your Choice of Retail-size Essential Haircare Conditioner 250ml

RECEIVE FREE1 Your Choice of Bestselling* Essential Haircare Shampoo Tester 1000ml1 Your Choice of Bestselling* Essential Haircare Conditioner Tester 1000ml 2 Essential Haircare Liter Pump*The 5 Bestselling families to choose from: Love Smoothing, Nounou, Minu, Momo, Melu

WEBSTORE CUSTOMERS Please call to place your order.

PURCHASE12 Your Choice of Retail-size OI Products

*Not Including OI Hand Balm

RECEIVE FREE6 OI Hand Balm 75ml1 OI Hand Balm Tester 75ml1 Retail Shelf Sign

PURCHASE24 Your Choice of Retail-size OI Products

*Not Including OI Hand Balm

RECEIVE FREE12 OI Hand Balm 75ml2 OI Hand Balm Tester 75ml1 OI Consumer Brochure1 OI Salon Brochure 1 Retail Shelf Sign

DISCOVER THE BEAUTIFYING SECRETEnriched with Roucou Oil to intensely hydrate, heal, and nourish, the OI family is a winner for both hair and skin. It’s no wonder it has earned a loyal following and much love from the press – both the shampoo and conditioner were recently recognized by Refinery29’s Beauty Innovator awards!Stock up on OI for your clients who are looking for a best-selling product and surprise them with a complimentary OI Hand Balm that leaves hands beautifully soft, with the signature OI scent lingering on both hair and skin.

RETAIL SHELF SIGN

10 May/June 2017

PURCHASE6 SU/ Milk 135ml3 SU/ Hair & Body Wash 250ml3 SU/ After Sun Replenishing Mask 150ml3 SU/ After Sun Cream for Face & Body 150ml 3 SU/ Hair & Body Wash (Travel) 75ml3 SU/ Milk (Travel) 50ml

RECEIVE FREE6 SU/ Exfoliating Mitt for Face & Body1 SU/ Milk (Tester) 135ml 1 Retail Shelf Sign

PURCHASE9 SU/ Milk 135ml6 SU/ Hair & Body Wash 250ml6 SU/ After Sun Replenishing Mask 150ml6 SU/ After Sun Cream for Face & Body 150ml6 SU/ Hair & Body Wash (Travel) 75ml6 SU/ Milk (Travel) 50ml

RECEIVE FREE12 SU/ Exfoliating Mitt for Face & Body2 SU/ After Sun Cream for Face & Body (Tester) 150ml 2 SU/ Milk (Tester) 135ml18 SU/ Sachet Kit (6 of each SU/Wash, SU/Mask, SU/Milk) 1 Retail Shelf Sign

ENJOY SUNNY DAYS WITH SUSpecially formulated with provitamin B5, UV filters, and Citrus Myrtifolia extract – all the way from Mr. Parodi’s farm in Savona, Italy – SU offers comprehensive care for sun exposed skin and hair.With protective and nourishing qualities to protect and restore hair and skin both during and after exposure, SU should be every client’s best friend.We are excited to offer a complimentary limited-edition Face and Body Exfoliating Mitt to complete a safe and healthy suncare regimen!

NATURALTECH WELCOMES RENEWING, A HAIR LONGEVITYEnriched with an exclusively formulated Hair Longevity Complex containing Spinach, Maqui Berry and Carnosine, it provides strong anti-oxidant, anti-inflammatory and preserving qualities to counter aging. Designed for both preventive and maintenance treatments, Renewing can be combined with other products within NaturalTech to fully respond to your clients’ needs.

FREE LIMITED EDITION

FACE & BODY EXFOLIATING

MITT

PURCHASE6 Renewing Shampoo 250ml6 Renewing Conditioning Treatment 250ml6 Renewing Superactive 100ml

RECEIVE FREE1 Renewing Shampoo Tester 1000ml 1 Renewing Conditioning Treatment Tester 1000ml 1 Renewing Pro Boost Superactive 500ml 1 Renewing Shampoo Sachet 12x 12ml 1 Renewing Conditioning Treatment Sachet 12x 12ml2 NT Backbar Pump 1 NT 500ml Pump 1 NT Technical Dossier 1 NT Salon Brochure 1 NT Consumer Brochure, Kit of 24 1 NT Consulting Disk1 NT Prescription Card Kit 1 NT Bowl Kit, Set of 21 NT Brush Long 1 NT Brush Short1 NT Towel 1 NT Candle 4.23 oz. 1 Retail Shelf Sign

PURCHASE6 Energizing Shampoo 250ml3 Energizing Seasonal Superactive 100ml3 Energizing Superactive 100ml 3 Energizing Gel 150ml3 Energizing Thickening Tonic 100ml

RECEIVE FREE1 Energizing Shampoo Tester 1000ml 1 Energizing Seasonal Superactive Tester 100ml 1 Energizing Superactive Tester 100ml 1 Energizing Gel Tester 150ml 1 Energizing Thickening Tonic Tester 100ml 1 Energizing Shampoo Sachet 12x 12ml1 NT Backbar Pump 1 NT Technical Dossier 1 NT Salon Brochure 1 NT Consumer Brochure, Kit of 24 1 NT Consulting Disk1 NT Prescription Card Kit 1 NT Bowl Kit, Set of 21 NT Brush Long 1 NT Brush Short1 NT Towel 1 NT Candle 4.23 oz. 1 Retail Shelf Sign

INTRODUCING ENERGIZING, REFORMULATED TO TREAT AND TARGET HAIR LOSSOur solution to prevention of various forms of alopecia and treating hair prone to falling out, the reformulated Energizing family is now developed to get even more specific against various types of hair loss.

NEW

NEW



ADVANCED CUTTING

WITH DANA HOWARD, EUFORA NATIONAL EDUCATIONUp your game when creating innovative and trend cuts. Learn advanced skills for managing weight lines in designing the right cut for every client. Learn how to use creative cutting tools to create texture, develop weight lines and condense weight.

SOLD OUT! 5/ 1 10am-4pm Whitehouse Salon, Pittsburgh, PA INCLUDES MANNEQUIN AND LUNCHTOOLS REQUIRED: All Cutting Tools, Clips, Combs, Water Bottle and Towel

THE ART & SCIENCE OF COACHING

WITH JAY WILLIAMSYou’ve addressed your product process but not your people which is your greatest asset (or liability). They are your brand ambassadors. You need to maximize their potential...after all as a leader that’s your job. You’ve tried everything: Being a Consultant to them, Being A Mentor to them and even being a Counselor (not by choice). You run out of ideas... We have one for you! Be a coach! This is a hands-on workshop that will give you the thinking skills and behavior that get your people to be self-aware, self-accountable and self-motivated. Imaging a conversation where your people do all of the thinking and problem solving. Imagine conversations that are shorter, more productive and more energizing!

5/8 10am-1pm The Gallery, Reading, PA

UNITE GO24-7 MEN’S MODERN GROOMING

WITH MANNY PADRONExperience this one-day intensive class that shares both classic barbering techniques and the latest inspirational trends in men’s hairstyling on the catwalk. Stylists are shown how to combine scissor work, clippers and razor in classic and contemporary ways and develop skills to help diversify the styles offered to male clientele.

5/22 10am-4pm The Gallery, Reading, PA INCLUDES MANNEQUIN AND LUNCHTOOLS REQUIRED: Scissors, Razor, Clippers with guard, Neck Trimmer/Edger, Thinning Shears, Styling Comb, Flattop Comb, Blow Dryer and Hair Clips

EUFORA COLOR CORRECTION

WITH CONNIE KECSKESThis comprehensive class will walk you through the most common challenges faced by colorist each and every day. Come prepared to explore proven systems and techniques that allow you to diagnose, approach and properly make adjustments to correct or improve upon any prior coloring service.

6/4 10am-5pm The Gallery, Reading, PA 6/5 10am-5pm Marriott, Saddle Brook, NJ

INCLUDES MANNEQUIN AND LUNCHTOOLS REQUIRED: All Coloring Tools to Include Color Bowls and Color Brushes, Water Bottle, Towels, Section Clips

DAVINES RAZOR CUTTING

WITH DAX ANDERSONDax’s objective is that everyone leaves his class motivated and inspired to do whatever it takes to achieve life and industry goals. This class will offer a detailed demonstration of cutting layers, disconnection and graduation using zero elevation, connecting theory to practical application. Multiple techniques will be explored that dictate texture and movement supporting strong interior and perimeter shapes, which translate to on-trend looks for the salon client. There will be a focus placed on safety, finger positions and stroke.

6/11 10am-6pm Aloft Hotel, Mt. Laurel, NJ 6/12 10am-6pm The Gallery, Reading, PA INCLUDES MANNEQUIN AND LUNCH*Keeping the thumbnail of your cutting thumb short is recommended

TOOLS REQUIRED: Straight or Feather Razor Handle – unguarded, Extra blades, Scissors, Blow Dryer with nozzle (at least 1875 watts), Medium Flat Iron, 9 Row Denman Brush, Mixed Bristle Flat Brush, Paddle Brush, Round Brushes (various sizes), Sectioning Clips, Fine Tooth Cutting Comb, Water Bottle and Towels

EUFORA EIGHT STEP BUSINESS

WITH DON GRAZANOJoin Don Grazano in a day collaborating with other Eufora salons in creating the ultimate salon experience. See how using you for his eight steps to financial success can increase your service and retail. Work together creating scripts and verbiage for every salon scenario. Develop a culture that’s not only fun but productive too! If you’re ready to make more money and become a top professional this class is for you.

6/19 The Gallery, Reading, PA Complimentary Event for Eufora Salons

TO RESERVE YOUR SPOT, CONTACT YOUR SALON BUSINESS SPECIALIST.

ART OF BUSINESS EDUCATION

12 May/June 2017

EDUCATION EVENTS 855.721.5250 [email protected] www.artofbusiness.com

EVENT DATE TIME LOCATION TYPEOwners And Managers Coaching ................5/8 .............10am-1pm .............Reading, PA ............................................................. Coaching

Join Me For A Day with Beth Minardi ........5/15 ............10am-5pm............Reading, PA ............................................................. Class

Eufora Color Correction ...................................6/4 ..............10am-5pm............Reading, PA ............................................................. Workshop

Eufora Color Correction ...................................6/5 ..............10am-5pm............Saddle Brook, NJ .............. .................................... Workshop

Davines, Flamboyage 10 ..................................6/11 .............9am-5pm .............Murrysville, PA .................... .................................... Class

Davines Razor Cutting ......................................6/11 .............10am-6pm ...........Mt. Laurel, NJ ........................................................... Workshop

Davines Razor Cutting ......................................6/12 ............10am-6pm ...........Reading, PA ......................... ..................................... Workshop

Eufora Eight Step Business .............................6/19 ...............................................Reading, PA ......................... ..................................... Coaching

The Institute Part 1 & 2 ......................................7/23-7/24 ....................................Reading, PA .........................See your SBS .......Business

The Institute Part 3 & 4 .....................................8/13-8/14 ....................................Reading, PA .........................See your SBS .......Business

C.A.M.P. .....................................................................9/1-9/11 ........................................Pocono, PA ..........................

ART OF BUSINESS

EDUCATION AT A GLANCEMODEL: EUFORA

THE INSTITUTEAre you frustrated because you are struggling to unlock the true potential of your salon? Do you feel that your business runs you instead of you running your business? Art of Business is proud to introduce to you the most comprehensive salon management program in its history. Attending the Institute of Salon Business will be the most meaningful thing you have ever done for your salon and your professional life as a business owner. You will learn all aspects of leading a successful salon and be given the real-world tools that it takes to unleash your potential as an owner.

7/23-7/24 Part 1 & 2 The Gallery, Reading, PA8/13-8/14 Part 3 & 4 The Gallery, Reading, PAFOR MORE INFORMATION OR PRICING PLEASE CONTACT YOUR SALON BUSINESS SPECIALIST.

JOIN ME FOR A DAY

WITH BETH MINARDIExperience an immediate boost to your colorful career! Join me as I help you reach the highest possible level of professional hair color expertise. Listen and learn as I demonstrate my legendary techniques in highlighting, dimensional hair coloring, modern color, gray coverage and corrective color. I will delve into the important science of hair color, formulation theory, new color trends AND discuss important new ways to boost your color business, as you improve your life... both inside and outside your salon. My “Roving Microphone” allows you to share your own ideas, ask questions and share the energy during this information packed day. You will be able to see and hear everything clearly and leave with new ideas, color formulas and client retention skills. And, at the end of the program, we will celebrate your success with a private meet and greet and photo opportunity with me!

5/15 10am-5pm The Gallery, Reading, PA INCLUDES LUNCH. SEATING IS LIMITED.

13

philadelphia, pa n www.artofbusinessseminar.com

16th annual seminar

LIVES UP TO ITS NAME

“Thank You” for another wonderful Art of Business. The experience learning from leaders in the industry, and the time

we get together as owners and managers is priceless!

Bethany KeithGloss Hair & Makeup

Newark, DE

The AOB seminar has helped to guide me in business for 18 years! I owe much of my inspiration, ideas

and success to AOB!Rena Hawk

Millennia Salon & SpaEaston, PA

I COULD NOT BE SUCCESSFUL WITHOUT EVENTS LIKE THIS SEMINAR! EVERY YEAR

I TAKE AWAY VALUABLE INFORMATION AND SYSTEMS THAT HELP ME STAY CURRENT

AND FINANCIALLY SOUND. ART OF BUSINESS SEMINAR... PRICELESS!

Kellie GalinskiLa Miage Salon, Ltd.

Lansdale, PA

My wife and I look forward to the re-charge. We come away with numerous good ideas and concepts. We confidently leave the conference

as better business owners and leaders.Brett Sauder

Taire Hair Salon Inc.Huntington Valley, PA

can you...IMAGINE

2018 DATE APRIL 15 & 16 IN PHILADELPHIA!

THIS SEMINAR HAS BEEN PART OF MY BUSINESS LIFE EVERY YEAR! THE EDUCATION OUR DIRECTORS

RECEIVE IN 2 DAYS MOVES US FORWARD FOR THE ENTIRE YEAR. WHAT AN OUTSTANDING GIFT ART OF BUSINESS GIVES TO OUR INDUSTRY!

Sue BurkholderSalon Art-Tiff Artwork

Ephrata, PA

We’ve been open for 20 years! And we’ve attended almost every seminar that’s probably why we’ve been

successful. The most rewarding part is networking. We come home with great ideas, encouragement and perspective.

Carla Carter & Pat DunleavyHeadstrong Hair Salon

Yardley, PA

Scissors have two blades; One has Attitude, Art, Creativity, the Other has Ethics, Economic, Accountability - Put them together you never work a job. You create a career! Education is the glue, hinge so to

speak for the blades. Art of Business has never failed to put the pieces together with motivations, humor and realistic information.

Roger LeastRoger’s Haircraft

Lakeville, NY

We went to our first seminar back in 2010. We have learned things from how to display retail to make the most profit, becoming a better leader, being on a 5”x5” stage, growing our team, making

it RAIN and even how to deal with different generations! We don’t know where we would be without this event!

Shannon Davis & Debi SquillaceAlura Salon Oaks, PA

COLOR REVIVE 5 OZ. CHOOSE FROMEBECAREVIBRN BrunetteEBECAREVIRED RedEBECAREVICPR CopperEBECAREVIBLD Blonde

BEAUTIFYING ELIXIRS

STOCK UPMOISTURE INTENSEPURCHASE6 Moisture Intense

Shampoo 8.45 oz.

RECEIVE FREE1 Moisture Intense Shampoo

Back Bar 33.8 oz.

PURCHASE6 Moisture Intense

Conditioner 8.45 oz.

RECEIVE FREE1 Moisture Intense Conditioner

Back Bar 33.8 oz.

BODIFYINGPURCHASE6 Bodifying

Shampoo 8.45 oz.

RECEIVE FREE1 Bodifying Shampoo

Back Bar 33.8 oz.

PURCHASE6 Bodifying

Conditioner 8.45 oz.

RECEIVE FREE1 Bodifying Conditioner

Back Bar 33.8 oz.

AVAILABLE JUNECOLOR REVIVERefreshes Color • Intensifies Shine

PURCHASE3 Color Revive Brunette 5 oz. 3 Color Revive Red 5 oz.3 Color Revive Copper 5 oz. 3 Color Revive Blonde 5 oz.

RECEIVE FREE1 Color Revive Brunette 5 oz. tester 1 Color Revive Red 5 oz. tester1 Color Revive Copper 5 oz. tester 1 Color Revive Blonde 5 oz. tester12 ElixirONE™ 10mL2 Color Revive Consumer Display Card 1 Eufora Professional Service Ritual Card 1 Color Revive Fact Sheet

16 May/June 2017

FATHER’S DAY GIFT SETPURCHASE 4 KITS THAT INCLUDE1 Classic Shave 5 oz.1 Post Shave 3.4 oz. 1 Moisture Lotion 8.45 oz.

RECEIVE FREE1 Classic Cologne Tester 1 oz.

NEW BACK BAR SIZESCOMPLETE SHAMPOO 33.8 OZ.

REVITALIZING TREATMENT 33.8 OZ.

OPEN STOCK DEALPURCHASE4 Classic Cologne 1 oz.

RECEIVE FREE1 Classic Cologne Tester 1 oz.

PREP & STYLEFabulously healthy hair starts from the inside out.

PURCHASE1 DETAILS™ Dry Spray Wax 4.4 oz.

RECEIVE FREE1 Leave-In Repair Treatment 1 oz.



SO COLOUR-FULLBE YOUR VERY OWN RAINBOW...BUYfabuloso pro colour intensifier

GET HALF PRICEfabuloso pro colour intensifiersame size

CHOOSE FROMEVPCAREDILIT red 1L EVPCAPLTILIT platinum 1L EVPCAORGI16Z orange 500ml EVPCAYELI16Z yellow 500ml

WATER KILLER DEALYOUR NEW BEST FRIEND...BUY5 water killer dry shampoo 300ml

GET FREEwater killer dry shampoo 300ml

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BLONDE TO THE BONEMAKE THEM ALL TURN AROUND...BUYshampoo 300ml

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CHOOSE FROM EVOAAPBHYDUO hydrate EVOAAPBRPDUO repair EVOAAPBVLDUO volume EVOAAPBDTDUO style

SHEBANG-A-BANGMINI MEINTRODUCING 50ML SHEBANG-A-BANG...BUYshebang-a-bang 50ml display (12)

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GANGSTA STYLEPOWER UP YOUR STYLING...BUYgangsta grip bond resin 200ml

GET FREElove perpetua shine drops 50ml

EVPCAGRNI16Z green 500ml EVPCABLUI16Z blue 500ml EVPCAVIOI16Z violet 500mlEVPCACHOI16Z chocolate 500ml

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18 May/June 2017

THERMOLOGY ROUND BRUSHProfessional Ceramic BrushesCHOOSE FROM

HFOSUTHRM1 1”

HFOSUTHRM1.25 1.25”

HFOSUTHRM1.75 1.75”

HFOSUTHRM2 2”

DRYOLOGY 1800• DC motor power 1875W• 2 speed + 3 heat setting• Professional Ionic Infused

Concentrator + Diffuser

CERAMIC DIGITAL CLIP CURL• Digital temperature display LCDCHOOSE FROM

HFOAICURL.75 19MM

HFOAICURL1 25MM

HFOAICURL1.25 32MM

360° ROTATING HANDLE• Spring Iron with Marcel Iron which makes this all in one

easy for wrapping the hair around the barrel evenly andfor quick manageable styling

• Black Titanium Technology detoxifies the hair leavingthe hair healthy and more manageable

WAVE 50D• Digital temperature display, LCD• Interchangeable ceramic barrels

Size: 19mm 25mm 32mm

TOOL KITINCLUDES1 COMPACT VELOCITY 1200 Travel Hairdryer + Diffuser1 THERMOLOGY Round Brush 45mm1 FREE X-OUT Detangling Brush1 FREE Unisex

Carry-All Bag

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o matter how muchexperience you have in thebeauty industry, nothing canreplace business savvy.

“A lot of successful stylists know how to work behind the chair, but don’t know how to work behind the office chair,” said Rebecca Kunkle, Salon Owner at Midtown Hair Company in York, Pennsylvania.

In June, she’ll be celebrating the 6th anniversary of her salon, a labor of love after more than 10 years of successful hairdressing, including a seven-year post in two of the top startup salons in New York City. A large part of the salon’s success is due to her relationship with Art of Business, she said.

“I thought I had all the information. In reality, I just knew how to work very hard behind the chair and not as hard on my business.”

Art of Business offers something that many other distributors do not—business education. They provide tools and do the heavy lifting so you can break down the business side of the beauty industry, versus doing 100 haircuts a day and trying to keep up. It’s not about working harder, it’s about working smarter.

From classes to salon business specialists to online materials, you can’t do anything at Art of Business without stumbling into business advice, tips and instruction. The company’s goal is to harness the creativity and artistry of stylists into truly successful careers. This means going beyond technical inspiration and introducing programs and ideas that make a meaningful financial difference in their lives.

INTRODUCTION TO ART OF BUSINESS She’ll never forget her introduction to Art of Business, Kunkle said. The salon business specialist suggested a level system of pricing for haircuts, which is something she, a newly minted salon owner, implemented right out of the gate with great success.

The level system is a tier-based model of pricing, with multiple levels of pricing depending on the experience of the staff. As a salon, you can hit a wider range of clients, from the more price sensitive to the ones wishing to spend more money, because each stylist is based at a different tier of pricing.

When she heard this advice, she knew this relationship was going to be different. Art of Business was about more than just getting your products.

WHY ART OF BUSINESS? Giving clients the results they want extends beyond a simple haircut or color. Having support from a distributor adds a layer of professionalism to your business because it impacts how stylists communicate with clients and what retail products they offer, not to mention how they offer them.

Art of Business only distributes product that’s exclusive to hair salons. Why? It keeps the professionalism in the salon, allowing stylists to bring in another stream of revenue and offer expert advice and product recommendations.

TIPS FOR SUCCESS WITH ART OF BUSINESS “Salon success comes down to customer service, experience, your consultation with clients and your follow-up to get honest feedback and then improve on areas of weakness.”

Be open minded about hearing suggestions for your business and your team members to get the best out of your experience.

“Be willing to listen to Art of Business staff because they have so much knowledge. I’ve trusted their recommendations and it’s very much worked out.”

Don’t be afraid to ask for help when you’re struggling. Everyone, from internal staff to educators, will have great pieces of advice and set you in the right direction.

“Three or so of my staff have the salon business specialist’s cell phone number. They will reach out to her whenever they have questions,” she said. “Two wanted to be educators and the salon business specialist helped them reach out and make connections to start the process.”

For salon owners, she suggests taking The Institute and The Art of Business classes for inspiration and motivation. Finally, she offered advice for how to be a successful salon. Encourage your team with great management, giving them that personal touch and furthering their education so they have the knowledge to succeed.

“Give an unforgettable, consistent service, give a great product, know your bottom line, set goals, manage your numbers and grow your team.”

SALON OWNER FLOURISHES WITH INSIGHT FROM ART OF BUSINESS

Rebecca KunkleSalon Owner Midtown Hair Company in York, Pennsylvania

N“A large part of

my success is due to my relationship

with them.”

20 May/June 2017

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ART OF BUSINESS RECENTLY WON THE FOUNDERS AWARD FOR EUFORA FOR 2016. IT IS GIVEN TO THE DISTRIBUTOR THAT HAS GREAT SALES GROWTH, AS WELL AS EMBODIES ALL THE CULTURE AND VALUES OF EUFORA!THANK YOU EUFORA!

A COLORFUL JOURNEYAward winning career colorist, Elaine Travis, takes you on a journey from clueless to fabulous in the beauty industry. Creating a user-friendly guide to fast-track your color knowledge while building a jam-packed clientele.• A fool proof math equation for perfect formulation every time• Fun, easy color techniques to make you stand out from the competition

• Easy effective marketing strategies to explode your client count

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22 May/June 2017

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345 Morgantown Road, Reading, PA 19611www.artofbusiness.com [email protected]

610.898.8164 Toll Free 1.855.721.5250Professional Store & Furniture Showroom Hours345 Morgantown Road, Reading, PA 19611Monday thru Friday 8:30am to 5pm

FIND US!

Save the date 2017September 9, 10 & 11

Split Rock Resort in the Poconos

Joining Geno on stage for the weekendBryan Nunes, Doug Cox, Bennie Pollard, Matt Beck and others to come!

may/june 2017 vol. 2 no. 3 - art of business of business/31707ao… · 610.898.8164 toll free...

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