mayo ragan 2011 presentation

of 37/37
Hospital Social Media Overview and Current Realities Ed Bennett University of Maryland Medical Center Mayo Clinic Rochester, MN | October, 2011

Post on 07-May-2015

3.678 views

Category:

Health & Medicine

5 download

Embed Size (px)

DESCRIPTION

October 18 presentation at the Mayo Ragan Social Media summit

TRANSCRIPT

  • 1.Hospital Social MediaOverview and Current Realities
    Ed Bennett
    University of Maryland Medical Center
    Mayo Clinic
    Rochester, MN | October, 2011

2. Outline
Current Hospital List Numbers
Three Stories from my Hospital
Opening Access to Social Media
Patient Support Groups on Facebook
and this dog
3. Page 3
My Background
Pre-1980 Juggler & Street Performer
1980 - 1994 Microfilm Technician Software Trainer
1994 - 1999Web Entrepreneur
1999- CurrentDirector, Web TechnologyUniversity of Maryland Medical Center
Core Web Management Skills
4. Hospital Social Media Types
5. Are We Leveling Off?
6. Where Are Hospitals in the Hype Cycle?
2010
2009
2011
Goal
2012 ?
7. Healthcare Engagement Tracker
1,078 Healthcare Facebook Pages
67% have < 1,000 fans - 41% have < 500 fans.
ubicare.com/engagement
8. Healthcare Engagement Tracker
1,078 Healthcare Facebook Pages:
10th percentile:

  • Pages above average 8+ posts per week.

9. Pages below average less than 4 posts per week.Can you average two posts per day?
ubicare.com/engagement
10. Safe and Sound Uses

  • Customer Service

11. Community Outreach 12. Education 13. Public Relations 14. Crisis Communications 15. Recruitment 16. Brand Monitoring