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Page 1: Mayor’s Introduction - Derry and Strabanemeetings.derrycityandstrabanedistrict.com/documents...9.15am - 11.15am Everglades Hotel Women in Business: Using PR to Market Your Business
Page 2: Mayor’s Introduction - Derry and Strabanemeetings.derrycityandstrabanedistrict.com/documents...9.15am - 11.15am Everglades Hotel Women in Business: Using PR to Market Your Business

On behalf of Derry City and Strabane District Council I would like to welcome you to Enterprise week 2016 – the first Enterprise Week event to be hosted by our new council district.

With our new council comes new responsibilities and greater aspirations for the wider area. And since the beginning of our new civic partnership, regeneration, the growth of the local economy and job creation have been identified as priorities for our Business team and the council as a whole.

Working closely with our key partners we endeavour to approach these issues head on and develop effective strategies and working partnerships which will generate new confidence and investment in our region.

Enterprise Week plays a key role in bringing together local businesses, building networks and providing the support and expertise needed to grow and expand in an increasingly challenging environment. We aim to provide practical skills and new opportunities for businesses to create, develop and reach new audiences.

This year I am delighted to say that we can look forward to a wealth of opportunities as we prepare to host a series of exciting events of national and international significance, opening up new markets for local products and services for local businesses. In July the Foyle Maritime Festival will once again place the district on a global platform as we welcome the Clipper Race 2015/16 back to the Foyle. Other highlights will also include the Ulster Rally, the Walled City Marathon and the 30th anniversary of our world famous Hallowe’en Festival.

I would like to thank our partners and the local business community for their ongoing support in making Enterprise Week such a success and I look forward to a successful year to come for local business.

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Mayor’s Introduction

2 Enterprise Week 2016

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Enterprise Week 2016 3

Enterprise Week 2016 at a glance

Monday 22nd February

Tuesday 23rd February

Wednesday 24th February

Time Venue Event

9.00am - 5.00pm North West Regional College Entrepreneurship Festival - Inspiring, Motivating & Engaging with the talent of the future

9.00am - 2.15pm Guildhall Taste our Best - Growing a Foodie Destination

10.00am - 11.30am Strabane Enterprise Centre Tax Planning for Start Up Business

10.30am - 12.30pm Craft Village Creative Thinking for Ideas Generation

2.00pm - 4.00pm NI Science Park Developing a Marketing Strategy in a Digital World

2.30pm - 4.30pm Craft Village How Healthy Does Your Business Look to Funders

2.30pm - 4.30pm RAPID Rural Development Information Session

2.00pm - 4.00pm Strabane Enterprise Centre Building a Better Brand - A No Nonsense Guide to Branding

7.00pm - 9.00pm Walled City Brewery Who Wants to be an Entrepreneur

Time Venue Event

6.45am - 9.00pm NI Science Park Foyle Business Group Breakfast

9.00am - 5.00pm North West Regional College Entrepreneurship Festival - Inspiring, Motivating & Engaging with the talent of the future

9.15am  - 11.15am  Everglades Hotel Women in Business: Using PR to Market Your Business

10.00am - 12.30pm City Hotel Energy Conference - Powering Business in the North West

9.30am - 12.30pm Social Enterprise Hub The Confident Entrepreneur

10.00am - 12.00pm Strabane Enterprise Centre Seminar on Procurement & Challenges for Businesses

10.00am - 2.00pm NI Science Park How to use Facebook Advertising for Business Success

10.00am - 4.00pm Nerve Centre Masterclass in project development for TV and film

12.00pm - 1.30pm 80/81 Ebrington Eighty/81 Open Day

1.30pm - 3.30pm 80/81 Ebrington Maximising your Business Potential

1.30pm - 3.00pm City Hotel Writing Winning Tenders

3.00pm - 5.00pm NI Science Park Doing business with your head in the Cloud

Time Venue Event

8.00am - 9.00am Everglades Hotel Sell More, Pitch Better

9.00am - 5.00pm North West Regional College Entrepreneurship Festival - Inspiring, Motivating & Engaging with the talent of the future

9.30am - 1.00pm Everglades Hotel Meet the Buyer

9.30am - 12.30pm Social Enterprise Hub Business Idea Generation Workshop

11.00am - 1.00pm Ulster University, Magee Business Start Up Event

11.00am - 1.00pm Strabane Enterprise Centre Business Clinic forPre-Start & Start-up Businesses

12.30pm - 2.00pm Enterprise NW, Skeoge Social Media for Small Businesses

2.00pm - 3.00pm Everglades Hotel Think it. Do it! Innovation in Action

2.00pm - 5.00pm Everglades Hotel Health Care Procurement

Enterprise Week 2016 3

ALL EVENTS ARE FREEunless stated otherwise

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More events to be confirmed.Keep up to date and register for all events online at

www.DerryStrabane.com/EnterpriseWeek#EW2016

Thursday 25th February

Friday 26th February

Thursday 3rd March

Time Venue Event

8.30am - 10.00am Ulster University, Magee Supporting Local Business Breakfast

8.45am - 11.30am NI Science Park Make Your Business More Competitive

9.00am - 5.00pm North West Regional College Entrepreneurship Festival - Inspiring, Motivating & Engaging with the talent of the future

10.00am - 11.30am Ulster Bank, Culmore Road NI Economic Outlook

10.00am - 11.30am Enterprise NW, Skeoge Financial Planning

10.00am - 11.30am Strabane Enterprise Centre Corporate Social Responsibility & Building Business Responsibly

10.00am - 12noon St. Mary’s College Entrepreneurship: Leadership & Goal Setting

10.00am - 5.00pm Enterprise NW, Skeoge Business Support Drop in Clinic

11.00am - 1.00pm NI Science Park Does improving your leadership really affect your business bottom line?

12.00pm - 2.00pm NI Science Park Digital Marketing Strategy for Business Owners & Senior Managers

12.30pm - 2.30pm Enterprise NW, Skeoge The ONLINE Way is the ONLY Way

2.00pm - 4.00pm Strabane Enterprise Centre Business Success and Succession

2.30pm - 5.00pm NI Science Park SEO Training for Business Starts & SMEs

3.00pm - 5.00pm NI Science Park E-Commerce: How to establish an online retail business using ebay & Amazon

3.00pm - 5.00pm Enterprise NW, Skeoge Keeping it Legal

6.30pm - 8.30pm Bishops Gate Hotel Junior Chamber Networking Event

Time Venue Event

8.30am - 10.00am Ulster University, Magee CIM Host Marketing Expertise from our Diaspora

9.00am - 5.00pm North West Regional College Entrepreneurship Festival - Inspiring, Motivating & Engaging with the talent of the future

10.00am - 1.00pm City Hotel Accessing Business Finance

10.00am - 2.00pm Social Enterprise Hub, Strabane Social Enterprise in Action

11.30am - 1.00pm City Centre Initiative Business Support in Northern Ireland

Time Venue Event

9.00am - 12noon Everglades Hotel Enterprise Europe Network - Creative Connections Event

Enterprise Week 2016 at a glanceEnterprise Week 2016 at a glance

4 Enterprise Week 2016

ALL EVENTS ARE FREEunless stated otherwise

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Enterprise Week 2016 5

Enterprise Week 2016 Derry~Strabane Monday 22nd February

Taste our Best - Growing a Foodie Destination Supported by Northern Ireland Regional Agri-Food Programme & Tourism NI Venue Guildhall

Time 9.00am - 2.15pm

Mary Blake, Tourism Development Officer, Derry City & Strabane District Council Mary has worked with our local chefs and suppliers to lead the bid for Foodie Town Ireland (where Derry secured second place designation) as well as the award winning Flavours of the Foyle and the LegenDerry Food festival. Mary will share the council’s vision and programme for NI Year of Food & Drink 2016 and set out ways in which everyone can get involved in this year-long celebration of our unique food heritage.

Paula McIntyre, Resident Chef, BBC Radio Ulster Director of Slow Food NI and Chair of the recently established Slow Food NW, Paula is keen to share opportunities for Slow Food designation for restaurants and producers in the region, as well as why the Slow Food§ movement is growing really really fast!

Case Study 1: Sean Harrigan, Sooty Olive Chef and proprietor of one of Derry’s brightest new eateries, Sean will focus on how he has undertaken and self-funded learning journeys to Iceland, Denmark, South Carolina, Sweden and France and how these have shaped the menu and techniques at Sooty Olive. Sean has recently worked alongside twice Michelin star winner Tom Kerridge and will share his knowledge and inspiration from this great opportunity.

Emmett McCourt - Feast or Famine The North West of Ireland has a food heritage second to none and Emmett McCourt has researched the importance of his hometown’s contribution to world cuisine for many years. Through the Irish Food Heritage Project, he has recovered age-old recipes, and rediscovered long-forgotten Irish treasures such as the lumper potato. Emmett will share the stories of his award winning book Feast or Famine, which came first in the WorldQ Gourmand Awards in China, and why storytelling should always be part of our menu messaging and at the heart of all we do.

Georgina Campbell, Founder, Georgina Campbell Guide The Georgina Campbell Guide highlights the best places to eat, drink and stay in Ireland. The Georgina Campbell Awards are the longest running hospitality awards in Ireland and are highly coveted. Georgina is President of the Irish Food Writers Guild. Returning to this year’s Taste Our Best event, Georgina will set out her vision on how we should capitalise on our Foodie Town status and use Year of Food 2016 as a unique platform to tell our foodie story to the world.

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Monday 22nd February Enterprise Week 2016 Derry~Strabane

6 Enterprise Week 2016

Case Study 2: Una Kincaid, Pier 59 Seafood Restaurant Pier 59 aims to make diners aware of the array of natural products on our doorstep! Using local produce and local suppliers allows Head Chef Stephen Forbes (Newcomer of the Year NI, Licensed & Catering News) to produce classic and Asian inspired dishes, as well as fantastic non fish dishes – however Una aims to change all that and her mantra is Pier to Plate!

Case Study 3: Martina Rogers, Northbound Brewery Northbound Brewery Craft Beer prides itself on crafting natural beers that are unpasteurised, unfiltered, with no artificial additives and bottled fresh on site. Martina will talk about the passion of the craft brewers and the opportunity to tell stories of local production through Year of Food and Drink 2016.

Charlie Turnbull Charlie set up a cheese shop in Shaftesbury Dorset.  Since then the business has continually expanded and is now a deli, cheese shop, coffee shop and restaurant. Charlie is a respected international cheese judge. Before establishing Turnbulls, Charlie’s background was in business consultancy and he is a charismatic and entertaining speaker. Charlie will share his journey from engineer to cheese maker and judge at the World Cheese Awards.  He will share his insights into growing a foodie destination by supporting each other.

Simon Dougan, The Yellow Door & Yellow Door Deli, Holywood, Belfast, & Portadown Simon Dougan’s delis offer a wide array of superbly cooked savoury dishes, wonderful speciality breads, pastries and ice creams, all created in-house and using high quality locally sourced produce. Simon will tell how local makes sense in building a thriving food business, and he will focus on innovation for producers and championing their best local products to bring to market.

Donal Doherty, Harry’s & Harry’s Shack From pig farmers in St. Johnston to fresh haddock just off the boats in Greencastle, Donal Doherty of Harry’s Restaurant likes nothing more thanq to champion food from Inishowen and the North West of Ireland. Donal owns and runs Harry’s Restaurant in Bridgend, County Donegal and Harry’s Shack, Portstewart, winner of the Guardian’s Best Newcomer Restaurant in the Uk award. Donal is committed to local produce and will share his journey to grow Harry’s and why local makes sense. Note: Programme subject to change due to unforeseen circumstances.

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Entrepreneurship Festival - Inspiring, Motivating & Engaging with the Talent of the Future Venue Northwest Regional College (NWRC)

Time 9.00am - 5.00pm

NWRC, in partnership with NORIBIC, is excited to host a packed programme of industry and student-focused events during the ‘NWRC Entrepreneurship Festival’ from 22nd - 26th February 2016 as part of Derry City and Strabane District Council’s Enterprise Week. The daily series of events will take place across the Derry and Strabane campuses and will feature a range of successful entrepreneurs and business owners who will share inspirational stories on how they overcame obstacles and challenges to develop successful businesses.

Take advantage of the opportunity to meet up, network, ask some questions and learn!

To see the daily schedule and to register for each individual event go to www.derrystrabane.com/enterpriseweek

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Tax Planning for Start Up Business with Seamus McCaffrey Venue Strabane Enterprise Centre

Time 10.00am - 11.30am

S P McCaffrey & Co services clients mainly in Counties Tyrone, Fermanagh, Donegal andMonaghan. In this session participants will be provided with the necessary information on setting up and maintaining a tax efficient and sustainable business. This session will also highlight what matters should be discussed with your accountant to achieve this.

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Creative Thinking for Ideas Generation with Janet Coulter Venue Thatch Cottage, Craft Village

Time 10.30am - 12.30pm

Janet Coulter is Director of Academic Enterprise in the Faculty of Art, Design and the Built Environment at Ulster University. She is also is Senior Lecturer in Fashion and Textiles Design with almost 30 years experience in the Fashion Industry. Fashion by definition requires a fast turnaround of ideas – but how do you keep generating ideas? In this presentation on ‘Creative Thinking’, Janet will use interactive and engaging techniques to present strategies for ideas generation and building confidence in ‘Creative Thinking’ approaches, which can be applied to any enterprise.

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Enterprise Week 2016 Derry~Strabane Monday 22nd February

Enterprise Week 2016 7

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Developing a Marketing Strategy in a Digital World with Conor Boyce, Earlytoe Marketing Venue Northern Ireland Science Park, Innovation Centre, Bay Road

Time 2.00pm - 4.00pm

This workshop will provide a clear step by step road map for all organisations on how to crafta detailed Marketing Strategy taking account of the challenges and opportunities in a Digitalenvironment. Attendees will get a comprehensive overview of the entire Marketing planning process from start to finish. The workshop will outline the changes driving the online buyer journey and how digital disruption is affecting all businesses, providing participants with a clear understanding of how to implement marketing theory in a digital environment.

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Register for all events online at

www.DerryStrabane.com/EnterpriseWeek#EW2016

Building a Better Brand - A No Nonsense Guide to Branding with Seamus McAdams, i2 Total Marketing

Venue Strabane Enterprise Centre

Time 2.00pm - 4.00pm

This highly interactive workshop is designed to help you to understand that your brand is your business, and will show you how to use it as a tool to stand out from the competition and grow your business.

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Monday 22nd February Enterprise Week 2016 Derry~Strabane

8 Enterprise Week 2016

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Enterprise Week 2016 9

Enterprise Week 2016 Derry~Strabane Monday 22nd February

How Healthy Does Your Business Look to Funders with Mark Johnston Venue Thatched Cottage, Craft Village

Time 2.30pm - 4.30pm

Come along to this session to find out how you can increase your chances of securing funding from banks and other lenders. During this interactive presentation Mark will cover:

• The Role of the lender • The Role of the borrower • A business plan checklist • An overview of the assessment process and key statistics

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Rural Development Information Session with Deirdre Harte & Sharon Smyth Venue RAPID Offices, 2 Foreglen Rd, Kilaloo

Time 2.30pm - 4.30pm

This session will provide information on the Rural Development Programme in which the Derry and Strabane Rural Partnership has been allocated funding of £7.54 million. The session will focus on the Rural Business Investment Scheme that will provide capital funding for micro,small and social enterprises. Attendees will also be given an overview of services available through ‘Rural Support’, including farm business mentoring.

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Who Wants to be an Entrepreneur - A Business Event with a Difference! Venue Walled City Brewery, Ebrington

Time 7.00pm - 9.00pm

‘Who Wants to be an Entrepreneur’ will be a fun interactive evening focussing on the key skills of successful entrepreneurs. Much of the evening will be a surprise but you can be guaranteed a fun interactive evening to add a new flavour to the highly successful Derry and Strabane Enterprise Week.

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Enterprise Week 2016 Derry~Strabane Tuesday 23rd February

Energy Conference - Powering Business in the North West Venue Main Hall, City Hotel

Time 10.00am - 12.30pm

Is the North West economy being held back by weaknesses in the energy infrastructure? As local businesses currently pay the second highest electricity rates in Europe, the energy market in Northern Ireland has an effect on  business success, competitiveness and regional investment. 

Organised by Londonderry Chamber of Commerce, & sponsored by SONI, the conference will look at the current situation and changes being introduced to meet the EU’s target model and what will this mean for businesses in the North West in regards to infrastructure and economic growth.

Speakers at this event include: Robin McCormick, Director of  Operations, Planning & Innovation at  SONI Ltd, Jenny Pyper, Chief Executive of the Utility Regulator, Kathy Graham, Interim Director of Policy at the Consumer Council and Stephen Kelly, Chief Executive of Manufacturing NI. The event will be chaired by Brian McGrath, Chief Executive of Londonderry Harbour Commissioners. With local energy companies also on hand to discuss products and services with attendees, this will be a highly informative and important event for your 2016 calendar. For further information, or to book your place, please contact Laverne at [email protected].

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Foyle Business Group Breakfast - How to Network Effectively Venue Northern Ireland Science Park, Innovation Centre, Bay Road

Time 6.45am - 9.00pm Cost £10 per person (includes breakfast)

Do you want more Business? Foyle Business Network invites you to join them at their regular weekly meeting to see how a group of local business people generate leads and opportunities for doing more business between the members and their contacts. This group is only just approaching two years old and is benefiting each individual members business, not just through exchange of business opportunities but shared experiences and education. The group is entirely run by the members and for the members.

To register for this event email: [email protected]

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The Confident Entrepreneur with Helen McKenna & Brian O’Neill Venue Social Enterprise Hub, The Diamond

Time 9.30am - 12.30pm

This workshop is for individuals, Community & Voluntary organisations and social enterpriseswho are thinking about starting a new venture. During this workshop participants will learn to:

build their confidence; develop coping strategies, e.g. how to deal with stress; pitch an idea withconfidence; inspire and motivate others; negotiate more effectively and develop entrepreneurialskills.

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Tuesday 23rd February Enterprise Week 2016 Derry~Strabane

Using PR to Market Your Business - Women in Enterprise / Women in Business NI

with Leona O’Neill, Journalist Venue Everglades Hotel

Time 9.15am - 11.15am

Designed for women who need to grow their business visibility. This workshop is will teach you how to use PR to grow an awareness of your brand and use as an effective marketing tool.

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Seminar on Procurement & Challenges for Businesses with Janis Simpson Mahoney, GEL ltd Venue Strabane Enterprise Centre, Orchard Road, Strabane

Time 10.00am - 12.00pm

Janis is a highly proficient consultant with 20 years’ experience of working with both the public sector and blue chip organisations. This session is designed for anyone who wants to improve their understanding of bid writing, including:

Tips on finding suitable tenders; identification of the most common barriers to success; whatdoes a good tender look like; understanding tender requirements; structuring your tender requirements.

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Enterprise Week 2016 Derry~Strabane Tuesday 23rd February

Eighty/81 Start Up Open Day Venue Building 80/81, Ebrington Square

Time 12.00pm - 1.30pm

If you are a startup or a budding entrepreneur then this is the event for you. Our residents in Eighty81 Ebrington will tell you all about themselves, their business and how they started their own companies. You will then have the opportunity to participate in one-to-one clinics to get advice and tips to help you on your business start up journey. Lunch will be provided and you will have the opportunity to meet new people in a similar position.

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How to use Facebook Advertising for Business Success with Des Mulholland, Retail & Social Media Consultant

Venue Northern Ireland Science Park, Innovation Centre, Bay Road

Time 10.00am - 2.00pm

The Retail Consultant is a specialist agency that advises on strategies to improve sales andprofitability. In this session you will learn:

Top tips to drive engagement organically on your Business Facebook page; utilise Facebookanalytics to improve your page performance; strategically sponsor posts to boost your visibility;Facebook ads; the basics to intermediate level; understand advanced targeting; discover how to run Facebook retargeting ads and advertise to your email list; how to integrate paid Facebook adverts into your overall social media strategy and case studies.

Please note: in order to get the maximum benefit from this session, your business must have an active Facebook page.

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Masterclass in project development for TV and Film with Kevin Jackson Venue Nerve Centre

Time 10.00am - 4.00pm

High profile, industry leader, Kevin has over 40 years’ experience in TV and Film production working with the likes of Ronan Bennett, Danny Boyle & Alan Clarke. This workshop will look at the process of developing a project from initial idea through to sourcing and leveraging the required finance required to bring it to green light stage. These issues will be explored through case studies, learning sessions and interactive discussions with ongoing Q&A. Limited spaces available & Cost is £5.00 pp. To register for this event, click on the Masterclass tab at www.lw-creative.org.

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Maximising your Business Potential with Paul Fieldhouse, Hyperion Growth Venue Building 80/81, Ebrington Square

Time 1.30pm - 3.30pm

This workshop covers simple but powerful steps to maximise your business potential in 2016, covering a systemised approach to building a business including:

Simple effective lead generating strategies; a simple system for growing business that is provento work; unique leadership and team building ideas; how to build a strong foundation for growth and the opportunity to meet like-minded business people.

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Tuesday 23rd February Enterprise Week 2016 Derry~Strabane

Writing Winning Tenders with Roisin Mallon, Bid Management Services Venue City Hotel

Time 1.30pm - 3.00pm

Does your organisation submit tenders to grow your business? Come along to this session to learn how to write better, more persuasive tenders and increase your chances of success. Roisin Mallon is the Director of BMSNI, an organisation dedicated to helping clients win more business through tendering, both in Ireland and the UK - and is herself the most highly accredited Bid Manager in Northern Ireland.

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Doing Business with your Head in the Cloud with Ciaran Murray, Creative Metrics

Venue Northern Ireland Science Park, Innovation Centre, Bay Road

Time 3.00pm - 5.00pm

Effectively doing business online has long surpassed just using email and/or having a company website. This session looks at how cloud technologies can help improve many aspects of business operations, including productivity, communication, billing, accounting, file storage and more.

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Enterprise Week 2016 15

Enterprise Week 2016 Derry~Strabane Wednesday 24th February

Register for all events online at

www.DerryStrabane.com/EnterpriseWeek#EW2016

Sell More, Pitch Better with Ryan Williams, Ally Consulting

Venue Everglades Hotel

Time 8.00am - 9.00am

Come along to this short session in advance of our Meet the Buyer event to learn techniques to become a more confident presenter and sell more effectively.

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Meet the Buyer Venue Everglades Hotel

Time 9.30am - 1.00pm

Derry City and Strabane District Council aim to ensure our local SMEs have the confidence to bid successfully for public sector and big business contracts. ‘Meet the Buyer’ presents the opportunity for SMEs to showcase their business capabilities to an influential, public sector and big business audience.

Buyers Exhibiting (with more to be announced): Derry City & Strabane District Council • Visit Derry • Education Authority • Western RegionBSO PaLs • Niche Drinks Co. Ltd • North West Regional College • HSC/BSO PaLs • O’NeillsCentral Procurement Directorate • Seagate • Donegal County Council

For further information and to participate please contact [email protected] or telephone 028 71 886 131.

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Business Start-up Event Venue Great Hall, Magee Campus, Ulster University

Time 11.00am - 1.00pm

Discover how to transform your ideas/freelancing work to a business start-up/social enterprise. Find out how to access the help and support you need and hear from local success stories.  This event is open to Ulster University students and the local community, and is sponsored by the Ulster University and PWC.

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Business Clinic for Pre-Start & Start Up Businesses with Christina Mullen Venue Strabane Enterprise Centre, Orchard Road, Strabane

Time 11.00am - 1.00pm

Find out more about setting up your own business. Hear from people who are now running a successful business and speak to staff about how the Strabane Enterprise Agency and DEL can help you with self-employment. Register now by contacting the Agency on 028 71 382 518.

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Business Idea Generation Workshop with Helen McKenna & Brian O’Neill Venue Social Enterprise Hub, The Diamond

Time 9.30am - 12.30pm

This workshop is for those individuals, community and voluntary organisations and social enterprises who are thinking about starting up a new business venture. Helen and Brian will share their experiences of working with start-ups across all sectors. During the workshop participants will start to:

• Generate and develop new ideas through idea generation exercises• Develop existing ideas• Gain insight into running a business• Learn vital tools and skills to help you establish a sustainable and thriving business• Test the feasibility of ideas with peers• Start to create a dynamic business model

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Wednesday 24th February Enterprise Week 2016 Derry~Strabane

16 Enterprise Week 2016

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Enterprise Week 2016 Derry~Strabane Wednesday 24th February

Think it. Do it! Innovation in Action with Ian Laverty, Ingenuity Venue Everglades Hotel

Time 2.00pm - 3.00pm

Organisations frequently struggle to come up with new ideas and, when they do, find it difficult to implement them. How do you generate new ideas? How do you encourage new ideas? How do you evaluate new ideas? How do you make them happen? If you ask yourself these questions you’ll want to come along for the answers.

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Health Care Procurement with Julie Ann Walkden, SBRI Executive Venue Everglades Hotel

Time 2.00pm - 5.00pm

The Business Services Organisation (BSO) delivers high quality business functions for the Health and Social Care (HSC) Services in Northern Ireland. One work stream is the management and delivery of the Small Business Research Initiative (SBRI). This session aims to explain SBRI, to share the SBRI experience of the HSC and to raise the awareness of future opportunities for potential local suppliers.

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Social Media for Small Businesses with Damian Donnelly, Ad_Man Creative Marketing Insight & Strategy Venue The Enterprise Hub, North West Business Complex, Skeoge

Time 12.30pm - 2.00pm

Are you a social media novice who would like to build your skills, or you’re already onthe social media ladder and would like to take things to the next level? Damian has a wealth of experience in building social media for brands and businesses both locally and internationally.In this session Damian will equip you with tools and strategies that you can put into practice immediately. This fun and informative session will include:

• Social media set-up and optimisation• How to build a community of engaged fans, followers and connections• An introduction to social media analytics• And the big one – creating and curating content

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Enterprise Week 2016 Derry~Strabane Thursday 25th February

Make Your Business More Competitive: Cut Your Energy and Resource Costs Venue Northern Ireland Science Park, The Innovation Centre, Bay Road

Time 8.45am - 11.30am

In the last 3 years, Invest NI’s Sustainable Development team has helped companies in Northern Ireland become more competitive by saving over £27m of their energy and resources costs.

Interested?

This seminar will provide an overview of the energy and resource efficiency support provided by Invest NI to businesses in Northern Ireland, including financial and advisory support. Attendees will also hear from experts in energy and resource efficiency, who will, provide and understanding of both simple and innovative good practice ideas surrounding your raw materials, water use, wastewater management, packaging eco-design, waste minimisation and supporting the circular economy. Providing implementation strategies and best practice for your business, the session will conclude the Industrial Symbiosis Service available to assist business in the sharing of services and resources.

Presenters include: Robert Duncan and Connor McGimpsey (Mabbett) Janine Cobain, The Carbon Trust Daniel Purdy, Invest NI Liam McNally, International Synergies NI.

Breakfast will be provided.

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Supporting Local Business Breakfast in partnership with Londonderry Chamber of Commerce

Venue Martha Magee’s, Magee, Ulster University

Time 8.30am - 10.00am

Presenting the Northern Ireland Skills Barometer, internships and flexible placements for local employers, this session will also provide information on how to secure Innovation Vouchers / Knowledge Transfer Partnerships for your business.

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“You Cannot Be What You Cannot See” by Deborah O’Donnell, Chartered Accountant

Venue St. Mary’s College INVITATION ONLY

Time 10.00am - 12noon

This event is aimed at Year 12 students currently making decisions about their future. The future entrepreneurs! It aims to inspire and motivate young women and raise awareness of the diverse routes into the professional world. The session will be delivered by Deborah O’Donnell Chartered Accountants, together with local business women.  It will focus on the paths to their chosen careers and highlight any challenges they have faced along the way.

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NI Economic Outlook with Richard Ramsey, Chief Economist, Ulster Bank

Venue Ulster Bank, Bank Centre, Culmore Road

Time 10.00am - 11.30am

Richard Ramsey is Chief Economist at Ulster Bank, a member of both the Northern Ireland Finance Minister’s Ministerial Advisory Council and the Department of Finance and Personnel’s Statistics Advisory Council. During this straightforward session Richard will provide an economic outlook for Northern Ireland breaking down the labour market, the housing market, business output and a range of other economic issues.

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Corporate Social Responsibility & Building Business Responsibly with Chris Henry Head of Marketing & Communications, Allstate

Venue Strabane Enterprise Centre, Orchard Road, Strabane

Time 10.00am - 11.30am

Allstate NI is the largest IT Company in the province with 2,300 employees across 3 sites. The presentation will demonstrate how being a socially responsible company helps grow your business to attract retain talent.

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Thursday 25th February Enterprise Week 2016 Derry~Strabane

20 Enterprise Week 2016

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Enterprise Week 2016 Derry~Strabane Thursday 25th February

The ONLINE Way is the ONLY Way with Kieran Phelan Venue The Enterprise Hub, North West Business Complex, Skeoge

Time 12.30pm - 2.30pm

In this session, Kieran will cover and demo some online financial tools and systems for small businesses, showing how you can run your business from your mobile devices, have the key financial information at your fingertips, and make key decisions that will transform your business results based on real-time figures and reports.

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Business Support Drop in Clinic - Enterprise North West Venue The Enterprise Hub, North West Business Complex, Skeoge

Time 10.00am - 5.00pm

The local enterprise agency will open its doors to offer a day long business support drop in clinic. With no appointment necessary, experienced advisors will be available for one to one meetings to discuss the support available for local business owners and start-ups.

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Financial Planning with Kieran Phelan Venue The Enterprise Hub, North West Business Complex

Time 10.00am - 11.30am

Kieran has been involved in accountancy practice for 20 years and has a wealth of experience in working with small businesses from all sectors in their start-up and growth phase. In this session, Kieran will highlight the key elements of sound financial planning for new and growing businesses, helping to develop the knowledge and skills of small business owners in drawing up their financial plans and projections.

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Enterprise Week 2016 Derry~Strabane Thursday 25th February

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Does Improving your Leadership really affect your business bottom line? with Paul Fieldhouse, Hyperion Growth

Venue Northern Ireland Science Park, The Innovation Centre, Bay Road

Time 11.00am - 1.00pm

This fun interactive session, which is not only for Business Owners or Directors, but anyone who is serious about personal development, will examine the critical question and demonstrate how improving your leadership has a real impact on your business.

From the session you will gain:

• An insight into Leadership and the theory of Emotional Capital• An understanding of the 10 key behaviours of successful leaders• Insight on how to harness change in your business and professional life• Key activities to improve your leadership skills

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Digital Marketing Strategy for Business Owners & Senior Managers with Patricia Greene, Nolka Web & Digital Marketing

Venue Northern Ireland Science Park, The Innovation Centre, Bay Road

Time 12.00pm - 2.00pm

How do you know if you have the right Digital Marketing Strategy in place for your business? Acquire a more in-depth understanding of the benefits of digital marketing in terms of increased leads, sales and customer loyalty.

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Thursday 25th February Enterprise Week 2016 Derry~Strabane

22 Enterprise Week 2016

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Enterprise Week 2016 23

E-Commerce: How to establish an online retail business using ebay & Amazon with Michael Logue & Elga Logue Venue Northern Ireland Science Park, The Innovation Centre, Bay Road

Time 3.00pm - 5.00pm

From product selection, supplier identification, e-shop set-up, storage, packaging, shipping and after-sales service, this session is suitable for existing retail businesses, potential entrepreneurs and graduates.

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Business Success & Succession with Conn Mulholland, Senior Consultant, PKF-FPM Accountants Limited

Venue Strabane Enterprise Centre, Orchard Road, Strabane

Time 2.00pm - 4.00pm

Succession is a process and not an event, the process should be initiated early, take place over time and be revised if necessary. Financial independence and security for the senior generation is very important. Let us show you how to avoid emotional and family strains, by not fudging the decision but acting now. Once long term succession and asset transfer objectives have been agreed (for example financial independence, security of senior generation, continuity of the business, liquidity and family needs) then smart tax planning is essential. It is not a simple tax but this session will help get your process started and ultimately solved.

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SEO Training for Business Starts & SMEs with Patricia Greene, Marketing Director, Nolka Web & Digital Marketing

Venue Northern Ireland Science Park, The Innovation Centre, Bay Road

Time 2.30pm - 5.00pm

This workshop will teach you how to use Google SEO results to drive new business to your website and how to maximize your conversion rates – i.e. convert visitors into leads and customers.

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Enterprise Week 2016 Derry~Strabane Thursday 25th February

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24 Enterprise Week 2016

Keeping it Legal with Louise McShane, Louise McShane & Co. Solicitors

Venue The Enterprise Hub, North West Business Complex, Skeoge

Time 3.00pm - 5.00pm

Louise, Principle Solicitor at Louise McShane & Co Solicitors, will be offering an overview of some of the legal issues facing a small business including business structure, property, employees, debt recovery and data protection and practical suggestions on how to both avoid and resolve these issues quickly and cost effectively.

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Junior Chamber Networking Event Venue Bishops Gate Hotel

Time 6.30pm - 8.30pm

To encourage new members to join and showcase our itinerary for the year, the Junior Chamber invites business people under 40 in the city to get involved to grow and develop their skills, network and build relationships with like minded young people who are essentially the city’s future business leaders.

Our mission: “To provide development opportunities that empower young people to create positive change.”

To register for this event, click the ‘Contact Us’ tab on www.jcderry.co

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Register for all events online at

www.DerryStrabane.com/EnterpriseWeek#EW2016

Thursday 25th February Enterprise Week 2016 Derry~Strabane

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CIM Event: Marketing Expertise from our Diaspora with Sharon Fair Venue Great Hall, Ulster University, Magee

Time 8.30am - 10.00am

The session will guide attendees through the international marketing programme for NI Connections aimed at connecting the global Northern Irish Diaspora. Presenter Sharon Fair is a member of the NW Diaspora and graduate of Ulster University and currently an Associate Director of Strategic Projects for Coca-Cola Enterprises.

To register contact [email protected].

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Social Enterprise in Action with Mary Mac Rory & Jill Stronge Venue Social Enterprise Hub, Strabane

Time 10.00am - 2.00pm

This workshop will clearly outline what Social Enterprise is and how the concept can be a model implemented by community groups to help them become more self-sufficient. There will be guest speakers from local successful social enterprises who will outline their journey from community and voluntary to running a business that is making a social impact in their area.

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Business Support in Northern Ireland Hosted by Federation of Small Businesses Venue City Centre Initiative, Waterloo Place

Time 11.30am - 1.00pm

Is your business realising its potential? Where do you turn for advice? Come along and discuss Federation of Small Business’s recommendations on business support. For more information, contact Christine Mckee on 028 9032 6035 or email [email protected].

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Friday 26th February Enterprise Week 2016 Derry~Strabane

26 Enterprise Week 2016

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Enterprise Week 2016 27

Accessing Business Finance Venue City Hotel

Time 10.00am - 1.00pm

Want to learn about the variety of funding and financial support available to your business all in the one location? Come along to this event and get information from the following organisations:

InterTradeIreland with Gráinne Lennon, Operations Manager The session will walk through InterTradeIreland’s main financial and non- financial supports and programmes to help new and established SMEs.

Rural Development Programme with Deirdre Harte The new Derry and Strabane Rural Partnership has been allocated £7.54million, this session will detail the scheme which provides primarily capital funding for micro, small and social enterprises.

Growing Start Ups with Tony McIntyre A newly launched accelerator allowing new ideas, new entrepreneurs and new businesses the opportunity to access early stage finance and be guided by experienced and passionate business professionals to grow to the next level.

Invest NI with Martin Vaughan Invest NI’s role is to grow the local economy is achieved by helping new and existing businesses to compete internationally and by attracting new investment. The presentation will give an overview of how Invest NI supports NI based businesses.

CoFounder with Cody Reddie An innovative Crowdfunder set up to match investors with quality, growth based companies who are already established and looking for finance to expand and create jobs.

Hear from local businesses ENGAGE LIVE and GO WALK TALK who have been successful in securing different finance streams and how they have used these to expand their business.

Business Support Zone

With a host of additional organisations on hand to provide information on support they can offer including UKTI, techstart NI, Federation of Small Businesses, a range of Financial Institutions and lenders plus many more this event is for all entrepreneurs, start-ups or SME’s at any stage of their business.

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Enterprise Week 2016 Derry~Strabane Friday 26th February

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