mayors office for senior citizens: social job search
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GET SOCIAL BOOT CAMPMayor’s Office for Senior Citizens, City of Seattle
Relax. Have fun.
• Leave your comfort zone at the door• Ask me anything (almost)• I opened my Twitter account in 2007.• When I started in the recruiting
business, we still used snail mail, fax machines were cool and the Cosby Show was the top TV show!
Remember this?
Things have changed.
Time to reinvent.
Your #1 job is to get yourself referred!
Referrals; 28%
Job Boards; 26%
Unknown/Other; 13%
Direct (internet); 10%
Boomerangs; 5%
Print; 5%
College; 4%Temp-to-Hire; 3%
Agency; 3% Career Fairs ; 2% Walk-ins; 1% Open House; 1% ReferralsJob BoardsUnknown/OtherDirect (internet)BoomerangsPrintCollegeTemp-to-HireAgencyCareer Fairs Walk-insOpen House
How?
Make friends
Share
Research
Follow-up
Face-to-face or phone meeting
Interview
Follow up
But wait….
Let’s talk about fear
• Rejection• Doing it wrong• Failure• Looking “stupid”• “Getting caught”• Appearing desperate• Success• Stalkers and evildoers
Living a digital life
• Online activity supports offline events• It’s about relationships• You determine the degree of openness• Trepidation, confusion, overload is the
norm!• Safety is your responsibility• You are early adopters!
Tools of the trade.
• LinkedIn– Twitter– Facebook– Other social and professional networks
• Email• Corporate Websites• Blogs and other places of interest on the
internet• Google • Spreadsheet or tracking list
Geico on Twitter
Geico on LinkedIn
100 Million LinkedIn Users
Me
Ringo
John
Paul
George John
Scary
Baby
GingerSporty
Posh
Posh
Snooki
The Sit
DJ PaulyJwoww
Jolie
LinkedIn checklist
• Complete your profile• Link with contcts• Look for jobs• Join groups• Research companies & individuals• Manage privacy settings
Complete your profile
• Include your picture• Be as complete as possible– Definitely your email address!
• Ask for recommendations from colleagues who know your work
• Update your status • Include your profile URL on your
resume and email signature
Make connections
• Start with people you know:– http://www.linkedin.com/in/carmenhudson– Colleagues and former colleagues– Neighbors and relatives
• Friends of friends (be targeted)• Everyone you meet in the job search process• Scan your email for new contacts
– Vendors, salespeople, bloggers, everyone
• Write a personal introduction• Add 5-10 contacts a week (or more!)
Look for jobs
• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships
Build relationships
• Your success depends on it• You will have to talk to strangers• Relationships are 2-way– Have you shared anything lately?
• This is a messy, unquantifiable process
• Start online, connect offline, then connect again online
Join groups
• Find groups in your industry and your profession
• Corporate and school alumni groups• Local and national• PARTICIPATE– Start your own group
• Manage group updates• Connect with group members
Research
• Find and “follow” your target companies• Make key connections, starting with
your inner circle• Review job postings, ask a first level
contact to refer you, if appropriate• Research connections. Who are they?
Where did they work before? Who do you have in common?
Manage privacy settings
• Visibility is good• You have the right to build a professional
network• Remember, you’re networking, not “job
hunting”• Review profiles first. Do not accept
connections if you do not feel comfortable• There is a .00001% chance something bad
will happen. There is a 99% chance something good will happen.
Let’s connect!
email me: [email protected] me: @peopleshark FB me: www.facebook.com/carmenhudsonlink: www.linkedin.com/in/carmenhudsondownload preso: www.slideshare.net/Tweetajob