mazda digital strategy presentation
TRANSCRIPT
MAZDA’S BUSINESS• Automotive manufacturer from Japan
• Famous for performance cars and motorsports
• “Zoom-Zoom”
TARGET AUDIENCE• Young & middle-aged individuals/ families
• Mid class, Limited budget
• Looking for a nice looking sporty car with good performance
SEO• Brand Characteristics
• “Zoom-Zoom”, “SKYACTIV Technology”
• “Sharp Looking Sports Sedan”, “Fuel Efficiency”
TEST DRIVE• Could be promoted on Social Media
• Incentives could be given
• Generate 2-way Communication
BUDGET• Mazda reports about $280 million a year on ads and media
• 300,000 – 400,000 USD for this strategy