mba course curriculum year-ii semester iii subject wise ... 2nd yr syllabus.pdf · modes of entry,...

MBA COURSE CURRICULUM

Year-II

Semester III

Subject Wise Assessment

S.NO. CODE SUBJECT NAME ASSESSMENT

IA EA TOTAL

MARKS

1 MBA-311 INTERNATIONAL

BUSINESS MANAGEMENT

40 60 100

2 MBA-312 ENTREPRENEURSHI

P DEVELOPMENT

40 60 100

3 MBA-313 BUSINESS LAW 40 60 100

MARKETING SPECIALIZATION

4 MBAMM-314

CONSUMER BEHAVIOUR

40 60 100

5 MBAMM-315

SALES & DISTRIBUTION

MANAGEMENT

40 60 100

6 MBAMM-

316

BRAND

MANAGEMENT

40 60 100

HUMAN RESOURCE SPECIALIZATION

7 MBAHR-

314

MANPOWER

PLANNING

40 60 100

8 MBAHR-

315

TRAINING &

DEVELOPMENT

40 60 100

9 MBAHR-316

LABOUR LEGISLATION

40 60 100

FINANCE SPECIALIZATION

10 MBAFM-

314

PERSONAL

FINANCIAL PLANNING

40 60 100

11 MBAFM-

315

MANAGEMENT OF

FINANCIAL SERVICES

40 60 100

12 MBAFM-

316

TAX PLANNING &

MANAGEMENT

40 60 100

IB SPECIALIZATION

13 MBAIB-

314

INTERNATIONAL

TRADE

PROCEDURES AND DOCUMENTATION

40 60 100

14 MBAIB-

315

INTERNATIONAL

BUSINESS LAW

AND TAXATION

40 60 100

15 MBAIB-

316

FOREIGN TRADE

AND

INTERNATIONAL

MARKETING

40 60 100

*IA – Internal Assessment and EA – External Assessment

MBA-311 INTERNATIONAL BUSINESS MANAGEMENT

Course objective: The purpose of this paper is to enable the students learn nature, scope and structure of

International Business, and understand the influence of various environmental factors on international business operations.

Course Content:

UNIT I: International Business

An Over View-Evolution of International Business, Drivers of Globalization, Influences of International

Business, Stages of Internationalization

Differences between Domestic and International Business, International Business Approaches, Advantages

of International Business

UNIT-II: Modes of Entering International Business

Modes of Entry, Exporting, Licensing, Franchising, Contract Manufacturing

Management Contracts, Turnkey Projects, Foreign Direct Investment

Alliances like Mergers and Acquisitions, Joint Ventures, Comparison of Different Modes of Entry

UNIT III: Foreign Direct Investment

Factors Influencing FDI, Reasons for FDI, Costs and Benefits of FDI

Trends in FDI, Foreign Direct Investment in India

UNIT IV: World Trade Organization

General Agreement on Tariffs and Trade (GATT), Establishment of World Trade Organization

The Uruguay Round Package: Organization Structure of the WTO, WTO – The Third Pillar in the Global Business

UNIT V: International Financial Institutions and Liquidity

IMF, World Bank, International Development Association

International Liquidity and SDR International Finance Cooperation

Note: Case studies/ Activity to be included according to the requirement of modules.

Suggested Readings:.

1. International Business Management- F.L.Bascunan

2. International Business - Paul, Justin, Prentice Hall of India

3. International Business - K. Ashwathappa, Prentice Hall of India 4. International Business - Shubo Roa, P P., Himalaya Publication House

MBA-312 ENTREPRENEURSHIP DEVELOPMENT

Course objective: This course aims to provide necessary input for entrepreneurial effort and planning the start of new venture to enable them to investigate, understand and internalize the process of setting up a business.

Course Content:

Unit I: Introduction

Meaning, Elements, Determinants and Importance of Entrepreneurship. Entrepreneurship and Creative

Response to the Society’ Problems and at work. Entrepreneurial Challenges

Dimensions of Entrepreneurship: Intrapreneurship, Technopreneurship, Cultural Entrepreneurship,

International Entrepreneurship, Netpreneurship, Ecopreneurship, and Social Entrepreneurship

Unit II: Types of Business Entities

Micro, Small and Medium Enterprises. Concept of business groups and role of business houses and family

business in India. Values, Business philosophy and behavioural orientations of important family business in

India

Managerial roles and functions in a small business. Entrepreneur as the manager of his business

Unit III: Entrepreneurial Sustainability

Public and Private System of Stimulation, Support and Sustainability of Entrepreneurship. Requirement,

Availability and access to Finance, Marketing Assistance, Technology, and Industrial Accommodation, Role of Industries/Entrepreneur’s Associations and Self-help Groups

The Concept, Role and Functions of Business Incubators, Angel Investors, Venture Capital and Private

Equity Funds

Unit IV: Business Plan Preparations

Sources of Business Ideas and tests of Feasibility. Significance of Writing the Business Plan/ Project

Proposal. Contents of Business Plan/ Project Proposal

Designing Business Processes, Location, Layout, Operation, Planning & Control; Preparation of Project

Report. Project Submission/ Presentation and Appraisal thereof by External Agencies, such as Financial/Non-

Financial Institutions

Unit V: Start up issues

Mobilizing Resources for start-up. Accommodation and Utilities. Preliminary Contracts with the Vendors,

Suppliers, Bankers, Principal Customers

Contract Management: Basic Start-up Problems. Funding Opportunities for Start-ups. Marketing and Organisational plans-an overview. Nature of Planning in Small Business. Organisational Structure suitable for

Small Business

Financial: Preparation of Budgets, Integrated Ratio Analysis, assessing Business Risks (Leverage Analysis)

Marketing: Product Planning & Development, Creating and Protecting Market Niche, Sales Promotion,

Advertising and Product Costing and Pricing Policies. HR issues in Small Business


Suggested Readings:

1. Brandt, Steven, C. The 10 Commandments for Building a Growth Company. MacMillan Business

Books, Delhi.

2. Bhide, Amar V. The Origin and Evolution of New Businesses. Oxford University Press, New York

3. Kuratko and Rao, Entrepreneurship: A South Asian Perspective, Cengage Learning.

4. Desai, Vasant. Dynamics of Entrepreneurial Development and Management. Mumbai, Himalaya

Publishing House.

MBA-313 BUSINESS LAWS

Course objective: To provide basic understanding of law of contract, Law of agency, Bailment & Pledge. To

provide basic requirements of Negotiable Instruments Act, Law of Insurance and Law of Partnership for the purpose of conducting business.

Course Content:

Unit I: The Indian Contract Act, 1872

Contract – Meaning, Characteristics and Kinds

Essentials of Valid Contract - Offer and Acceptance, Consideration, Contractual Capacity, Free Consent,

Legality of Objects

Void Agreements

Discharge of Contract – Modes of Discharge Including Breach and its Remedies.

Contingent Contracts

Quasi – Contracts

Unit II: Special Contracts

Contract of Indemnity and Guarantee

Contract of Bailment and Pledge

Contract of Agency

Unit III: The Sale of Goods Act, 1930

Contract of sale, Meaning and Difference between Sale and Agreement to Sell

Conditions and Warranties

Transfer of Ownership in goods including Sale by Non-owners

Performance of Contract of Sale

Unpaid seller – Meaning and Rights of an Unpaid Seller against the Goods and the Buyer

Auction Sale

Unit IV: The Limited Liability Partnership Act, 2008

Salient Features of LLP

Difference between LLP and Partnership, LLP and Company

LLP Agreement

Nature of LLP

Partners and Designated Partners

Incorporation Document

Incorporation by Registration, Registered office of LLP and change therein

Change of name

Partners and their Relations

Extent and limitation of liability of LLP and partners

Whistle blowing

Taxation of LLP

Conversion of LLP

Unit V: The Information Technology Act 2000

Definitions under the Act

Digital Signature

Electronic Governance

Attribution, Acknowledgement and Dispatch of Electronic Records

Regulation of Certifying Authorities

Digital Signatures Certificates

Duties of Subscribers

Penalties and Adjudication

Appellate Tribunal

Offences

Note: Case studies/ Activity to be included according to the requirement of modules. Suggested Readings:

1. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company, Lucknow.

2. Kuchhal M C, Business Laws, Vikas Publishing House, New Delhi

3. Tulsian P.C., Business Law, Tata McGraw Hill, New Delhi. 4. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi.

MBAMM-314 CONSUMER BEHAVIOUR

Course objective: To acquaint the student with the determinants of intra -individual, inter-personnel and inter-

group behaviour in organizational setting and to equip them with behavioural skills in managing people at work

Course Content: .

UNIT I: Consumer Behavior-Introduction, Consumer Needs and Buyer Motivation

Personality, Self-concept and Consumer behavior, Consumer Perception, Consumer Attitude, Consumer as a

learner, Cases

Consumer Psychographic, Psychographics Vs. Demographics

Group Dynamics and Consumer Reference Groups, Family as a Consuming Unit

UNIT II: Social Class

Influence of Culture and SUB culture on Behavior

Consumer International Perspective. Consumer Decision Process-Pre and Post Purchase Behavior, Purchase

Process

Rationality in Buying. 0rganizational Buying Behavior. Model of Consumer Buying Behavior

UNIT III: Marketing Research and Marketing Information System

Defining and Planning Research, Research Design

Marketing Research Plans and Proposals

Data Collection, Sampling-Process, Selection and Size. Data Processing

Analysis and Interpretation.

Application of Marketing Research in New Product Development

Monitoring the Product Position

Market Analysis and Forecasting Advertising Research

Motivational Research

Industrial Marketing Research Marketing Research Software’s and Latest Development


Suggested Readings:

1. D. L. Loudon, J. Albert Della Bitta: Consumer Behavior; Concepts and Applications, Tata McGraw Hill

Publishing Company Limited

2. L. G. Schiffman, L. L. Kanuk, & S. R. Kumar: Consumer Behavior, Pearson Education Inc. 3. Rai Alok K., Srivastava M., “The Character of Customer Loyalty”, TATA MCGraw Hill

MBAMM-315 SALES & DISTRIBUTION MANAGEMENT

Course objective: The purpose of this course is to acquaint the students with the concepts which are helpful in developing and managing sales force and marketing channels so as to gain competitive advantage.

Course Content:

UNIT I: Sales Management

Defining Sales Management, Objectives of Sales Management

Sales Management Strategies

Functions of Sales Executives, Qualities and Skills of Sales Executives

Sales Presentation Techniques, Emerging Trends in Sales Management

UNIT II: Sales Promotion

Scope and Role of Sales Promotion, Growth of Sales Promotion, Consumer Oriented Sales Promotion, Techniques in Sales Promotion, Trade Oriented Sales Promotion

UNIT III: Personal Selling

Defining Personal Selling, Scope and Significance, Aims and Objectives of Personal Selling

AIDAS Principles, Personal Selling Process, Customer Delight

UNIT IV: Management of Sales Territories and Quotas

Defining Sales Territory, Designing Sales Territory, Steps involved, Methods used, Guidelines for Designing

Territories, Types of Territory Designs, Reasons for Establishing Sales Territory, When not to establish Sales

Territories, Aligning Sales Territory, When to align Sales Territories, How to align Sales Territories

Sales Quota, Types of Sales Quota, Breaking Down Sales Quota, How to Set Sales Quota, Reasons for Fixing Sales Quota, Administering Quota System

UNIT V: Staffing, Training and Motivating the Sales force

Sales Organization and its Types, Meaning and Role of Sales Force, Sales Force Objectives and Strategy, Sales Force Size, Recruiting and Selecting the Sales Force

Sales Training, Motivating the Sales Force, Motivational Tools, Financial Rewards, Non-Financial Rewards,

Compensation, Leadership for Sales

UNIT VI: Effectiveness and Performance of Sales Force

Sales Organization Audit, Sales Organization Effectiveness Evaluation, Ethical Issues in Sales Management,

Salesperson Performance Evaluation, Sales Person Job Satisfaction


Suggested Readings:

1. Sales & Distribution Management- S.L.Gupta, Excel Books

2. Sales & Distribution Management - Krishna .K. Havalder, McGraw Hill Education 3. Sales Management - David Jobber, Prentice Hall

MBAMM-316 BRAND MANAGEMENT Course objectives:To expose students to the rigors of advertising and brand management and equip them to be

able to manage the advertising and branding activities in the international markets.

COURSE CONTENT:

UNIT I: Introduction

Brand Equity in question- Goodwill, Source of Value to the Consumer and the Company, Brand Assets to

Financial Value

The new Rules of Brand Management- What does Branding means? A Brand is a Contract, Obstacles to the Branding Principles, Implications of the Brand Equity Concept, the logic of Co-branding

UNIT II: Brand Identity

Brand Identity: Identity and Image, the Six Facets of Identity, Sources of Identity, analyzing a Brand’s Potential

Launching New Brands- Defining the Brand’s Platform, Brand Campaign or Product Campaign? Choosing a

Name for a Brand

UNIT III: Brand Management

Sustaining a Brand Long Term- the EQUILIBRIUM of added Value, Renovations & Innovations, Invest in

Communication, Create Entry Barriers, Reinforcing Brand Loyalty, From Brand Equity to Customer Equity

Brand Architecture- Branding Strategies, Product Names: Autonomy or Affiliation, Failure in Brand Product

Relationships, Corporate Brands and Product Brands

UNIT IV: Brand Extension

Brand extension- why Extend the Brand? Economic Consequences of Brand Extension, Typology of Brand

Extensions, a few Classics Errors, The Marketing Mix of Brand Extension

Multi-brand Portfolios- Brand Portfolios and Market Segmentation, Multi Brand Strategies, The case of

Industrial Brands, Distributor’s own Brand Portfolios

UNIT V: Rejuvenating Brand

Handling Name Changes and Brand Transfers- Types of Brand Transfers, Reasons for Brand Transfer, From

Philips to Whirlpool, from GE to Black & Decker, From Chambourcy to Nestle

Which Brand to retain after the Merger. Declining, Ageing & Revitalization- The Factors of Decline, The Ageing of Brands, Rejuvenating a Brand

UNIT VI: Brand Globalization

Making Brands go Global- geographical Extension, From Single Name to Global Brands, Conditions Favoring Global Brands

Disruption vs. Optimization MARKETING, Barriers to Globalization


Suggested Readings:

1. Donald Lehmann, Product Management, Tata McGraw Hill, New Delhi, 2007 2. Keller, Kevin Lane, Strategic Brand Management: Building, Measuring and Managing Brand

Equity, PHI, New Delhi, 2007.

3. Verma Harsh V, Brand Management, Excel Books, New Delhi, 20072.

MBAHR-314MANPOWER PLANNING

Course objective: The objective of the course is to familiarize the students about the different aspects of

managing people in the organizations from the stage of acquisition to development and retention.

Course Content:

UNIT I: Manpower Planning

Objectives (Micro and Macro Levels), Benefits, Advantages, Limitations and Problems

HR Planning Linkage of HR Planning with Other HR Functions Influencing Factors in Manpower Planning

UNIT II: Manpower Planning Tools

Tools, Methods and Techniques, Job Analysis, Job Description, Job Specification, Job Evaluation, Skill,

Analysis/Skill Inventory

Performance Appraisal, Manpower Inventory, Quantitative Aspect, Qualitative Aspects, Methodology

UNIT III: Organization Structure

Organization as a Matrix of Jobs, Organization Structuring, Traditional Concepts

Recent Trends, Role Clarity Job Enrichment/Job Enlargement, Career Planning/Succession Planning

UNIT IV: Human Resource Planning

Human Resource Planning (HRP) Process, Productivity & Technology

Recruitment, Selection & Induction. Human Resource Information System


Suggested reading:

1. Human Resource Planning by Bhattacharya

MBAHR-315 TRAINING AND DEVELOPMENT

Course objective: The course aims at exposing the learner to the Concept and practice of training and development in the modern organizational setting through the pedagogy of case discussions and recent

experiences.

Course Content:


Overview, Objectives, Definition, System View, Needs Assessment, Organizational Analysis, Employee

Obsoleteness, Multi skilling

Assessment of Training Needs-Triggers for Training, Needs Assessment Methods & Techniques

UNIT II: Job Analysis

Job Analysis, Personal Analysis, Designing a Learning Environment

Learning Patterns-what is to be Learnt; Building Effective Instruction; Incorporate Learning Principles,

Conditions of Transfers of Learning

UNIT III: Training and Development

Development of Training Materials, Training Methods (Benefits, Limitations) - Traditional Instructional

Approaches

On the Job Training; Classroom Instruction

Self Directed Learning Programmers; Simulated Work Settings

Emerging Training Technologies. Special Training Programs; Employee Orientation Programs, Training for

Teams, Creativity Training, Cross Training, Training for International Assignments

UNIT IV: Evaluation and Audit

Evaluation and Audit- Training Evaluation and Validation

Barriers to Evaluation, Criteria for Evaluation, Evaluation Process, Method of Evaluation.

UNIT V: Learning

Learning System-Training & Learning Organization; Characteristics of Learning Organization, models

Learning Organization, Challenges to become Learning Organization.


Suggested reading:

1. Bhatacharya D.K. (2009), “Human Resource Development”, First ... resource Training and Development

Strategy”, Third edition 2008. 2. Biswajeet Pattanayak(1997), “ Human Resource Training - Study on Training need assessment of Indian

Industries”, First Edition 1998, Published by S.Chand & Company

MBAHR-316 LABOUR LEGISLATION

Course objective: To know the development and the judicial setup of Labour Laws. To learn the salient features of welfare and wage Legislations.

Course Content:

UNIT I: Basic Factory Acts

Factories Act, 1948

Industrial Employment (Standing Order) Act, 1936

Trade Union Act, 1926

UNIT II: Dispute and compensation management

Industrial Disputes Act, 1947

Payment of Wages Act, 1936

Minimum Wages Act, 1948

UNIT III: Benefit and Perk

Payment of Bonus Act, 1965

Maternity Benefit Act, 1961

UNIT IV: Provident Fund and Gratuity

Employees’ Provident Funds (and Misc. Provisions) Act, 1952

Employees’ State Insurance Act, 1948 (ESI Act)

Payment of Gratuity Act, 1972 (PG Act)


Suggested readings: 1. “Impact of I.L.O. Standards on Indian Labour Law” by Dr N Maheshwara Swamy

2. “A Systems Analysis of the Indian Employees State Insurance Scheme” by Jindal Ashok

3. “Labour Regulation in Indian Industry in 10 Vols 2009: Institute for Studies in Industrial Development” by T S Papola

MBAFM-314 PERSONAL FINANCIAL PLANNING

Course objective: To enable in understanding the role and relevance of wealth management. To enable them to use these techniques optimizing the profitability and attaining the financial objectives of Individuals.

Course Content:

UNIT I: Basics of Personal Financial Planning

Definition, Importance and Process of Financial Planning

Concept of Time Value of Money in Single and Series

UNIT II: Managing Investment Risk

Types of Risks, Measurement and Management of Risks and Financial Statements. Risk and Return Trade-off, Short Term and Long Term CAPITAL Gains.

Choosing the various Source of Credit and Credit Alternatives

UNIT III: Investment Vehicles

Investment Concerns, Small Saving Schemes, Fixed income Instruments, Mutual funds and other Investment Schemes and Asset Classes. Various Strategies and Asset Allocation

Evaluating Investment in Various Stocks and Various Loans and their Usage. Investing in Stocks, Bonds and

Commodities and Concept of Futures and Options

Insurance Planning; Personal Risk Management, Nature and Function of Insurance, Need Analysis and

Various Insurance Products. Concept of Health Insurance

UNIT IV: Regulatory Environment

Various Heads of Incomes, Exemptions in Income Tax Applicable to Various Categories. Concept of wealth

Tax

Estate Planning Need and Creation of Will and Various Formats

Government Regulations and Various Regulators like SEBI, IRDA, and Ethical Issues involved in Financial

Planning


Suggested Readings: 1. Workbook of CPFA of NSE in Indian version is available On the following link:

http://nseindia.com/content/ncfm/ncfm_cpfa_workbook.pdf.

2. Jack R Kapoor, Les R Dlabay, Robert J Hughes, personal finance , McGraw-Hill/Irwin; Edition 2005. 3. Jeff Madura, Personal Finance with Financial Planning Software Addison Wesley; Edition 2006.

4. Joehnk, Gitman, Personal Finance A User’s Perspective, Cengage Learning, Edition 2009.

MBAFM-315 MANAGEMENT OF FINANCIAL SERVICES

Course objective: To understand the role and mechanism of regulatory aspects of banking and financial services. To understand the role of Reserve Bank of India in overall mechanism of the financial system in India.

Course Content:

UNIT I: Institutions

Reserve Bank, Regulation of Money and Credit, Monitory Policy

General Credit Control, Fiscal Policy, Foreign Exchange Market

UNIT II: Exchange Rate

Rate of Exchange, Major Foreign Exchange Instruments, Sport Market, Forward Market

Currency Option, Currency Futures, Financial Sector Reform in India, Financial Services, Banking services, Types of financial services

UNIT III: Banking

Commercial Bank, Function of Banks, Banking System, Banks in India, Interest Rate, Sources of Funds and their Utilization

Liquidity and Profitability, Management of Capital Fund, Commercial Bank and Industrial Finance

UNIT IV: Various Banks

Securitization, Mortgage Backed Securities (MBS), Development Bank

Indian Financial Institution- A Profile: IDBI, ICICI, IFCI, SIDBI, SFCs, SIDC, UTI, LIC, NHB, NABARD, RRBs, NBFCs

UNIT V: Life Insurance Corporation

Meaning, Benefit, Objective, Policies, Investment Pattern, General Insurance: Products, GIC and its

Subsidiaries

Mutual Fund: Investment Options, Importance, Classification, Choosing a Mutual Fund, Mutual Fund Scheme in India


Suggested Readings:

http://nseindia.com/content/ncfm/ncfm_cpfa_workbook.pdf

http://nseindia.com/content/ncfm/ncfm_cpfa_workbook.pdf

1. Pathakbharti V, Indian Financial System, Pearson Education, 2006.

2. Varshney And Mittal, Indian Financial System, Sultan Chand And Sons, New Delhi, 2007.

3. Srivastava, R.M., Management Of Indian Financial Institutions.

4. Bhalla, VK, Management Of Financial Services, Anmol Publication, New Delhi, 2007.

5. Bhole, L M, Financial Institution And Markets, Tata Mc-Graw Hill, New Delhi, 2007.

MBAFM-316 TAX PLANNING & MANAGEMENT

Course objective: The present course aims at familiarizing the participants with the principles, problems and

structure of different types of taxes in Indian economy.

Course Content:


Taxes: Characteristics, Objective, Types, Tax Planning Management

Scheme of Taxation, Tax Planning, Tax Management

UNIT II: Basic Definitions

Residential Status and Tax Liabilities, Head of Income: Salary, Allowances, Perquisites, Valuation of Motor

Car, Fringe Benefits

Deduction from Salaries (Section 16), Calculation of Tax, Tax Planning for Employer

UNIT III: Various Taxes

Corporate Tax

Wealth Tax

UNIT IV: Excise Tax

Central Excise Act, 1944, Types of Excise Duties, Goods, Manufacturer, Valuation of Excisable Goods,

CANVAT, Assessment, Demand, Recovery & Refund

Custom Act, 1962, Duty Draw Back

UNIT V: GST

Goods & Services Tax: Introduction, Overview, Implications, Procedure and Slabs


Suggested Readings:

1. Singhania, Vinod K. and Monica Singhania. Corporate Tax Planning. Taxmann Publications Pvt. Ltd.,

New Delhi. 2. Ahuja, Girish. and Ravi Gupta. Corporate Tax Planning and Management. Bharat Law House, Delhi.

3. Acharya, Shuklendra and M.G. Gurha. Tax Planning under Direct Taxes. Modern Law Publication,

Allahabad.

4. Mittal, D.P. Law of Transfer Pricing. Taxmann Publications Pvt. Ltd., New Delhi. 5. IAS – 12 and AS – 22.

MBAIB-314 INTERNATIONAL TRADE PROCEDURES &

DOCUMENTATIONS

Course objective: To give the student an exposure to the dynamic environment of International Business. To understand the impact of environment on the International Business Operations of the firm.

Course Content:

UNIT-I: Export Procedures and Documents

The Search for an Overseas Buyer, Processing an Export Order, Negotiation of Documents, Role of Banks in

Export-Import Transactions

Methods of Payments and INCO Terms: Methods of Payment, Financing Exporters and Importers, Instruments of Payment. EXIM Strategies and Export Marketing: EXIM Business Plan and Strategy, Export

Strategy Formulation, Export Financing, Import Strategy (Souring Strategy)

International Marketing, Export Marketing – Going Global, Different Forms of InternationalTrade

UNIT-II: Methods of Financing Exporters and Business Risk Management

Pre-Shipment Finance, Post Shipment Export Advance, Factoring and Insurance, Types of Risks, Quality and

Pre Shipment Inspection

Custom Clearance of Import and Export Cargo: Clearance of Import Cargo, Clearance of Export cargo,

Custom Valuation, The Harmonized System, Carnets

New Developments in Custom Clearance Procedure

UNIT-III: Logistics and Characteristics of Modes of Transportation

Planning Physical Distribution, Benefits of Efficient Logistics System, Concept of Marketing Logistics

System, Critical Elements of a Logistics System

International Transport System. Characteristics of Shipping Industries: History of Shipping Industry, Characteristics of Shipping Industry, Role of Intermediaries in Shipping Industry, Latest Trends in Logistics

Operations, Ocean Freight Structure

UNIT-IV: Containerization and Leasing Practices

Containerization – Concept and Operation, History of Containerization, Types of Containers, Benefits of

Containerization, Global Trade and containerization, Container Leasing Practices and Inland Container

Depots

Export Incentive Schemes: Duty Exemption Scheme, Duty Remission Scheme, Export Promotion Capital

Goods Scheme, Special Economic Zones

Information Technology in International Business: Electronic Procurement, Electronic Marketing, Electronic Logistics


Suggested Readings:

1. Export Import Management by Paul Justin, Aserkar Rajiv, Oxford University Press, 1st Edition (2009)

MBAIB- 315 INTERNATIONAL BUSINESS LAW & TAXATION

Course objective: To acquaint students with general business laws issues to help them become more informed

sensitive and effective business leaders. To develop the skills to interpret the laws and apply it to practical

problems, affecting the operations of a business enterprise.

Course Content:

Unit I: Introduction to Law and the Legal Environment of Business

Introduction to Law; Growth and Development of International Business Law, Principles of International

Business Law, Types of Law and Major legal systems

Global legal Environment and Major concerns of Multinationals

Unit II: International Contracts

Essential of a Contract, Agreements, Discharge & Breach of Contract, International Contract Formation,

Obligations of Exporters and Importers and Remedies for Breach of Contract

Warrantee & Guarantee, Surprise and Frustration in International Contracts

Unit III: International Transactions and Dispute Settlement

INCOTERMS 2000 – Obligations for Exporters and Importers, Cross Border Liability, Letters of Credit

International Anti-Trust Considerations, Dispute Settlement Procedure and International Arbitration

Unit IV: International Accounting and Taxation

Transfer of Technology International Accounting and Taxation Practices, Technology Transfer and Corporate

Strategy

International Licensing Agreements, WTO and Regional Trading Arrangements

Unit V: Intellectual Property Rights

Infringement and Enforcement of Intellectual Property Rights Intellectual Property Rights, World Intellectual

Property Organization, TRIPs Agreement

IPR Piracy and Infringement, Enforcement of IPRs, Cyber Laws and Virtual Piracy


Suggested Readings:

1. Gulshan & Kapoor: Business Law, 5th Edition.

MBAIB-316 FOREIGN TRADE AND INTERNATIONAL MARKETING

Course objective: Gain knowledge necessary to become an expert in global markets operations. Find out

everything about the organization of export departments within a company’s structure, as well as a sound

understanding of principles and techniques of marketing.

Course Content:

Unit I: Theories of International Trade Mercantilism

Absolute advantage; Comparative Cost Advantage; Factor-Proportions

IPLC Theory, New trade Theory, Theory of Competitive Advantage

Monopolistic Competition Model, External Economies of Scale

Unit II: Term of Trade and Trade Policy

Terms of trade defined; Concepts of Terms of Trade

Free trade versus protection; Tariffs and quantitative restrictions and their impact

Unit III: Foreign Exchange and Adjustment Mechanism

The market for foreign exchange; Spot and forward markets

Fixed and flexible exchange rates; Balance of payments and adjustment

Unit IV: International Marketing and Product Decisions

International marketing defined; Foreign market identification; Methods of entry

International marketing research; Product decisions; branding; Packaging and labeling; Warranty and service

Unit V: Pricing, Promotion and Distribution Decisions

Pricing strategies; International promotion; Advertising; Distribution channels

International marketing of services; Future of international marketing


Suggested readings: 1. International Marketing by P. K. Vasudeva

2. Bhagwati, Jagdish (1964), "The Pure Theory of International Trade", Economic Journal, 74, 1-78.

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22P.+K.+Vasudeva%22

MBA COURSE CURRICULUM

Semester IV

Subject Wise Assessment

S.NO. CODE SUBJECT NAME ASSESSMENT

IA EA TOTAL

MARKS

1 MBA-411 STRATEGIC RETAIL

MANAGEMENT

40 60 100

2 MBA-412 EXPLORING CORPORATE

STRATEGY

40 60 100

3 MBA-413 PROJECT 100

MARKETING SPECIALIZATION

4 MBAMM-

414

SERVICES

MARKETING

40 60 100

5 MBAMM-415

ADVERTISING 40 60 100

HUMAN RESOURCE SPECIALIZATION

6 MBAHR-

414

COMPENSATION

MANAGEMENT

40 60 100

7 MBAHR-415

PERFORMANCE MANAGEMENT

40 60 100

FINANCE SPECIALIZATION

8 MBAFM-

414

SECURITY

ANALYSIS & PORTFOLIO

MANAGEMENT

40 60 100

9 MBAFM-415

WORKING CAPITAL MANAGEMENT

40 60 100

IB SPECIALISATION

10 MBAIB-

414

SUPPLY CHAIN

MANAGEMENT

40 60 100

11 MBAIB-

415

WTO AND

CORPORATE

STRATEGY

40 60 100

*IA – Internal Assessment & EA – External Assessment

MBA-411 STRATEGIC RETAIL MANAGEMENT

Course objective: This program helps management students to understand the fundamentals of Distribution

management and familiarizing the participants with the global dynamism of retail practices and provides a

specialize platform for developing cutting edge skills in retails.

Course Content:


An Overview of Strategic Retail Management- Frame Work of Retailing, Importance of a Retail Strategy

Building and Sustaining Relationships in Retailing, Value Chain, Retailer Relationships, Technology and

Relationships in Retailing

Strategic Planning in Retailing, Situation Analysis, Identification of Consumer Characteristics and Needs,

Opportunities and Threat in Global Retailing

UNIT II: Situation Analysis

Situation Analysis- Retail Institutions by Ownership, Franchising, Retail Institution by Store Based Strategy

Mix, Retail Life Cycle, Mergers, Diversification and Downsizing

Food Oriented Retailers, General Merchandise Retailers, Forms of Non-traditional Retailing, Direct Selling,

Electronic Retailing

UNIT III: Customer Perspective

Targeting Customers and Gathering Information- Identifying and Understanding Consumers, Consumer

Needs & Desires

Shopping Attitudes and Behavior, Retailers with Mass, Concentrated & Differentiated Marketing Strategies

Promotion Strategy, Methods of Communication with Customers, Selection of Promotion Mix, Environmental Factors affecting Consumers, Information gathering and processing in Retailing

UNIT IV: Store Location

Choosing a Store Location- the Importance of Location to a Retailer

Trading-area Analysis, Characteristics of Trading Areas, the Nature of Competition and the Level of Saturation, Site Selection


Suggested Readings:

1. A.Sivakumar (1997), Retail Management, Excel Books, New Delhi

2. B.R.Londhe (2006), Retail and Distribution Management, Nirali Prakashan, Mumbai. 3. Sharma, B.M., 2008.Strategic Retail Management Sharma., Global Media

MBA-412 EXPLORING CORPORATE STRATEGY

Course objective: Clarify the concept & application of strategy in a variety of business contexts. Demonstrate the

importance and centrality of strategy in the work of leaders.

Course Content:

UNIT I: Introducing Strategy

The Nature of Strategy and Strategic Decisions, Levels of strategy

Strategic Management, Strategic Choices, Strategic Management in different Contexts

UNIT II: Understanding Strategy development

The Strategy Lenses, Strategy as Ideas, Strategy Development Processes in Organizations, Implications for

Strategy Development

Strategic Leadership, Strategic Management in uncertain and Complex Conditions

UNIT III: The Environment

The macro environment, PESTEL framework, Differential impact of environmental influences

The five forces framework, Strategic groups, Organizational fields, Market segments, SWOT analysis

UNIT IV: Strategic Capability

Roots of strategic capability, Critical success factors, The strategic importance of resources, Competencies

and core competences

Delivering value for money, Performing better than competitors, Robustness

UNIT V: Corporate Level Strategy

The corporate parent, The corporate rationale, The corporate portfolio, BCG Matrix

IE The extent of corporate diversity, Corporate control, Corporate-level competition

UNIT VI: Business Level Strategy

Force influencing business strategy, Bases of competitive advantage, Sustaining competitive advantage

Competition and collaboration, Game theory, Competitive strategy in hypercompetitive conditions

UNIT VII: Directions and methods of development

Directions for strategy development, Methods of strategy development, Success criteria

UNIT VIII: Organizing for success-

Structural types, Processes, Relationships and boundaries

Configurations, Organizational dilemmas

UNIT IX: Managing Strategic Change-

Diagnosing the change situation, Change management; Styles & roles

Levers for managing strategic change


Suggested Readings:

1. Strategic Management- L.M.Prasad - Sultan Chand & Sons

2. Strategic Management – John A .Pearce, McGraw-Hill Higher Education 3. Strategic Management - Thomas L. Wheelen, J. David Hunger, Prentice Hall

4. Strategic Management - J David Hunger, Prentice Hall

MBAMM-414 MARKETING OF SERVICES

Course objective: The course is designed to equip students with the knowledge of marketing of all types of

services.

Course Content:


Understanding Service Products, Consumers, and Markets- Introduction to services marketing

Consumer behavior in service encounters, Positioning services in competitive markets

UNIT II: Services Marketing

Key Elements of Services Marketing- Creating the service product, Designing the communication mix for

service

Pricing and revenue management, Distributing services

UNIT III: Managing the Service Delivery Process

Managing the Service Delivery Process- designing and managing service processes, Balancing demand and

capacity

Planning the service environment, Managing people for service advantage

UNIT IV: Implementing Services Marketing

Implementing Services Marketing- Managing relationships and building loyalty, Customer feedback and

service recovery

Improving service quality and productivity, Organizing for service leadership

UNIT V:

Analysis of cases and current developments. Core Text Book: Lovelock, Christopher & Wirtz, Jochen.

Services Marketing- People, Technology, Strategy. Pearson Education

Suggested Readings:

1. Adrian Payne, The Essence of Service Marketing, Prentice- Hall of India, New Delhi.

2. Hellen Woodruffe. Service Marketing, Macmillan India Ltd. Delhi, 1997

MBAMM-415 ADVERTISING Course objective: To equip the students with the nature, purpose & complex constructions in the planning and

execution of a successful advertising program.

Course Content:

UNIT I: Introduction to Advertising

Definition of Advertising, History of Advertising, Roles of Advertising, Functions of Advertising

Key Players in Advertising, Types of Advertising, Steps in Development of Advertisement

Unit 2: Integrated Marketing Communication:

Integrated Marketing Communication, Evolution of Integrated Marketing Communication, Role of IMC

Consumer Behaviour, Consumer Buying Decision Process, Communication Process, Promotional Mix:

Tools for IMC, The IMC Planning Process, Global IMC

Unit 3: Advertising Design:

Appeals, Message Strategies & Executioner Framework: Advertising Design, Advertising Theory, Types

of Advertising Appeals

Structure of an Advertisement, Message Strategies, Cognitive strategies, Executioner Strategies, Creating

an Advertising, Advertising Effectiveness

Unit 4: Copywriting

Meaning and Definition of Copywriting, The Copywriter, Copywriting for Print, Copywriting Guidelines

Radio Copywriting, TV Copywriting, Writing for the Web, Tips for Writing Good Web Content

Unit 5: Media Planning and Strategies

Growth and Importance of Media, Meaning and Role of Media Planning

Media Plan, Market Analysis, Media Objectives

Developing and Implementing Media Strategies, Evaluating the Effectiveness

Unit 6: Print Media and Outdoor media:

Characteristics of the Press, Basic Media Concepts, Newspapers, Magazines

Factors to consider for Magazine Advertising, Packaging, Out-of-home Advertising, Directory

Advertising

Unit 7: Broadcast and Internet Media

Meaning of Broadcast Media, Radio as Medium, Television as Medium

Internet Advertising, Email Advertising

Unit 8: Public Relation and Publicity

Meaning of Public Relations, Difference between Public Relations and Advertising , Role of Public

Relations, Process of Public Relations, Advantages and Disadvantages of Public Relations, Publicity, Advantages and Disadvantages of Publicity


Suggested readings:

1. Advertising Sales & Promotion by Chunawalla

2. Adverising management: concepts & Cases By Mohan Manendra

MBAHR- 414 COMPENSATION MANAGEMENT

Course objective: To familiarize students about concepts of performance and compensation management and

how to use them to face the challenges of attracting, retaining and motivating employees to high performance.

Course Content:

UNIT I: Historical Development of Payment Systems

Basic Concept-Definition of Compensation, An Introduction to Job Evaluation

Methods of Job Evaluation- The ranking method: Description, Advantage and Limitations

The classification method : Description, Advantages and Limitations

Factor comparison method : Description, Advantages and Limitations

Point rating methods : Description, Advantages and Limitations

Hay guide chart – profile method : Description, Advantages and Limitations.

UNIT II: Labour Market and Wage Policy

Wage Structure in the Plant, Labour Market: Concept, Broad Types of Labour Market

National Wage Policy: Objectives, Concepts, Wage Legislations-Payment of wages Act, Minimum wages Act, Payment of Bonus Act

UNIT III: Company Wage Policy

Wage Determination, Pay Grades, Economic Principles

External Equity: Wage Surveys, Wage Components

UNIT IV: Allowance and Benefits

Dearness Allowance : Computation of CPI – Exercise

Wage Incentives – Concept; Different kinds of wage incentives plans and their application

Pay for performance, competency based pay

Bonus : Profit Bonus, Evolution of the Concept, Method of Determining Bonus

Fringe Benefits : Underlying Principles, Different Kinds of Fringe Benefits

Wage Administration: Pay Roll Management, Deductions etc.


Suggested Readings:

1. Milkovich&Newman , Compensation, McGraw Hill. 2. T.J.Bergman , Compensation Decision Making, Harcourt, Fort Worth, TX

3. Richard Henderson: Compensation management in a knowledge based world, Prentice Hall.

4. T.N.Chhabra&SavithaRastogi Compensation management, Sun India Publications.

MBAHR-415 PERFORMANCE MANAGEMENT

Course objective: To understand the importance of employee performance to achieve the organizational goals.

To identify the process of performance management applications.

Course Content:

UNIT I: Performance Evaluation

Performance Evaluation- Performance Evaluation ,Common Performance Characteristics

Development & Implementation, Training ,Frame of Reference Training

UNIT II: Performance Appraisal

Performance Appraisal- Human Resource Development and Performance Appraisal: Meaning, Need,

Purpose, Content

Designing your Performance: Key Business Process; Competitive Advantage; role Clarity, accountability and effectiveness Increasing Self awareness & understanding Self appraisal.

UNIT III: Performance Appraisal Process & Methods

Performance Appraisal Process, Identifying KRAs KPAs, SMART goals; Focus and Priority Matrix; Preparing a Performance Plan

Recent Performance Appraisal techniques:360 feedback system, HR accounting, Assessment centers,

MBO & BARS

UNIT IV: Performance Scorecard

Performance Scorecard- Balanced Score card, Employee Scorecard,

HR scorecard, PcMM Model

UNIT V: Performance Counseling and Mentoring

Performance Counseling and Mentoring- Meaning and Definition; Principles of counseling; Process.

Directive and Non Directive types of Counseling; Characteristics of good counselor; Post appraisal

interviews; Potential Appraisal Performance Improvement Strategies.

Suggested Readings:

1. Dewakar Goel, PERFORMANCE APPRAISAL AND COMPENSATION MANAGEMENT, Prentice

Hall India, NewDelhi, 2008 2. Robert Cardy, PERFORMANCE MANAGEMENT, Prentice Hall India, NewDelhi, 2004

3. Srinivas Kandula, PERFORMANCE MANAGEMENT, Prentice Hall India, NewDelhi, 2006

4. S.K. Chakravarthy, MANAGERIAL EFFECTIVENESS AND QUALITY OF WORK LIFE - INDIAN INSIGHTS, Tata-McGraw Hill, New Delhi

MBAFM-414 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Course objective: The primary objective of this course is to familiarize the student with basic concepts of

Securities Analysis and Portfolio Management

Course Content:


Introduction to Security Analysis

UNIT II Fundamental Analysis

Economic Analysis, Industry Analysis, Company Analysis

UNIT III: Equity valuation models

Equity valuation models: Balance sheet valuation

Dividend discount model, Free cash flow models, Earnings

UNIT IV: Technical Analysis

Technical Analysis: Charting techniques & technical indicators

Efficient Market Theory

UNIT V: Portfolio Management

Introduction to Portfolio Management, Portfolio Analysis

UNIT VI: Capital Asset Pricing

Capital Asset Pricing Theory (CML & SML).

UNIT VII : APT

Arbitrage Pricing Theory.

UNIT VIII: Models

Models Markowitz risk-return optimization Single Index Model, Two factor and multi factor models

UNIT XI : Evaluation

Portfolio Performance Evaluation

UNIT X : Portfolio Revision

Portfolio Revision.


Suggested Readings:

1. Chandra, Prasanna, Security Analysis and Portfolio Management, Tata McGraw Hills, New Delhi, 2008. 2. Avadhani, VA, Investment Management, Himalaya Publishing House, Mumbai.

3. Singh, Preeti: Investment Management, Himalaya Publishing House, New Delhi.

4. Fischer & Jordon, Security Analysis and Portfolio Management, Prentice Hall.

MBAFM-415 WORKING CAPITAL MANAGEMENT

Course objective: This course examines the various components of working capital, how they interact with one

another, and how they affect firm liquidity, default risk and shareholder wealth.

Course Content:


Introduction to Working Capital Management- Short term funding, Management of cash, Receivable

management, Inventory management,

Working capital and dividend policy

UNIT II: Management of cash

Management of cash- Motives of holding cash; Transaction motive, Precautionary motive, Speculative motive

Cash management objectives and decisions

UNIT III: Inventory management

Inventory management- Investing in inventory, Optimal levels of inventory

Inventory carrying costs, Economic order quantity

UNIT IV: Payable Management

Payable management: Introduction, Objectives, Significance, Types of trade credit

Cost of credit, Advantage of payables, Effective management of payables


Suggested Readings:

1. Working Capital Management by N.K.Jain 2. Working Capital Management by Vijay Kumar.

MBAIB-414 SUPPLY CHAIN MANAGEMENT

Course objective: To help understand the importance of and major decisions in supply chain management for

gaining competitive advantage.

Course Content:

Unit 1: Introduction to Logistics & Supply Chain Management

Origin and History; Management Interface with Marketing and Production; Components and

Interdependence; Scope of Logistics & Stages of Integration (from logistics to supply chain)

Chain Dynamics-Internal & External Supply Chains; Process View & Performance Manufacturing&

service supply chains, domestic and international logistics

Supply measures of supply chain, Fundamental & Thrust Areas of Supply chain

Devising the right supply chain for your company products.

Unit 2: Strategic Issues in Supply Chain Demand Management

Concept of Quick Response Systems, Vendor Management Inventory, Efficient Customer Response, Bull

Whip Effect of Supply Chin Demand forecasting Techniques (numerical)

Supplier Management: Supplier Relationship, Co-operative vs. Competitive, Supplier Certification ; Supplier Selection Process, Supplier Contracts

Japanese Style Partnership VS American Style Partnership

Unit 3: Strategic Issues in Supply Chain Manufacturing Management

Mass Customization & Principle of Postponement; Concept of Modularization & Implication for Logistics, Framework for SC Structure-Outbound Postponement & Inbound Outsourcing

Network Design: Role of network design in Supply Chains

Factors influencing Network Design Decisions; Phases in network design decisions; Models of network

design (Numerical)

Unit 4: Operational Issues in Supply Chain Transportation Management

Role of transportation in the Supply Chain; Strategic Issues in Transportation; Factors influencing

Transportation Costs; Components of Costs

Factors influencing Carriers Decision & Shippers Decisions

Inventory Decisions: Need for holding inventory, Costs and models of inventory; Determination of safety

stock (Numerical)

Unit-5: Warehousing decisions & Emerging Issues

Warehousing and its uses and types; Material handling: Warehouse operation, Mechanized material handling equipments. Location of warehouse (different techniques)

Special issues in international logistics: Global logistics challenges; Logistics characteristics of Europe,

North America, Japan, Middle East and South East Asia.

Concept of third part logistic service providers, green logistics; reverse logistics. SCM in different

verticals


Suggested Readings:

1. James cooper Logistics and Distribution Planning Kagan page , London

MBAIB-415 WTO AND CORPORATE STRATEGY

Course objective: The paper aims to provide a thorough understanding of the basis for international trade and

strategies. The role of the global institutional structure and trade strategies of developing countries and trade

partners of India will be studied.

Course Content:

Unit I: GATT & World Trade Organization

GATT & World Trade Organization Evolution of GATT, Principles of GATT, Multilateral Trade Agreements

The structure of the organization, Dispute Settlement Mechanism, Trade Policy Review Mechanism

Unit II: Regional Trading Arrangements

Regional Trading Arrangements WTO and Regional Trading Arrangements (RTAs), Types of RTAs

Impact of RTAs, Major RTAs, India and its efforts at forming RTAs.

Unit III: WTO and Agreements

WTO Agreements and their Impact Major Agreements under the Uruguay Round, Impact on Agricultural

and Agro based industries

Textile and Clothing, Pharmaceutical industry, and Services

Unit IV: WTO and Challenges

WTO Challenges and Opportunities Major Challenges for the WTO, Opportunities and Challenges for

India in response to the WTO Agreements

Competitive Strategies for the corporate in response to the new world trading system

Unit V: Recent Developments and Emerging Issues in WTO

Recent Developments & Emerging Issues WTO and developing nations;

India's preparedness in Agriculture, Textile and Clothing, Pharmaceutical industry, and Services

Recent developments and emerging issues.


Suggested Readings:

Rao, M. B.: WTO and International Trade, Vikas Publishing House Pvt. Ltd., New Delhi. Second Edition, 2006.