mba integrated (bba +mba)
TRANSCRIPT
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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School of Commerce and Management Sciences,
Swami Ramanand Teerth Marathwada University,
Nanded
MBA Integrated (BBA +MBA) (CGPA System)
Under the faculty of Management Studies
Course Details, Course Objective, Course Structure and
Workload and Course Contents
(Syllabus with effect from June 2011)
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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(A) COURSE DETAILS
Name of the Course : MBA Integrated (BBA +MBA)
Intake : 30
Total credits : 128
Total Marks : 3200
Eligibility : XII Pass (Any Streams) or
Diploma Equivalent to XII (Full time)
45% Marks for Open category & 40% Marks for
Reserve category.
Course Durations* : Five years (Full Time) (Extended over 10 semesters)
(*Three years (Full Time) (Extended over 6 semesters)
as BBA + Two years (Full Time) (Extended over next 4
semesters) MBA)
No. of Lectures : 60 contact periods per paper per semester plus 15
periods per paper per semester for conducting seminars,
assignments, tutorials etc.
Medium of Instruction : English
Methods of instructions : Formal lectures as well as visiting speakers (Resource
Persons) from universities / business and industry.
1. Seminar discussion, test, tutorials / home
assignments.
2. Case discussions and Presentations.
3. Role-plays.
4. Syndicates.
Teaching aids : Use of video, audio tapes, OHP, Projector etc will be
made teaching- learning more effective.
Pattern of Examination : As per CGPA system
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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(B) OBJECTIVES OF COURSE
This University has framed following objectives of MBA Integrated programmed.
1) To develop the student of BBA at par with changing needs of corporate
world.
2) To acquire basic skills required as per the business world like
presentation skills, negotiation skills, leadership skills, decision
making, other soft skills, basic computer literacy and foreign language
3) Various functional skills should be inculcated in the student which
should give him profession.
4) To equip the students with a high level of conceptual, analytical and descriptive
abilities.
5) Enable them to comprehend and understand complex environment and handle their
job competitively and effectively.
6) Strengthen their decision-making skills.
7) To increase the business awareness and entrepreneurial abilities among educated
youth for speeding up the process of industrialization required for industrially
backward region like Marathwada.
8) To provide basic understanding in finance, business organization and the Government
organizations for occupying positions like consultants, analysts and researchers.
Examination Pattern (Internal + External)
Each semester and paper has:
01 Internal assessment 50 Marks 2 credits
02 University examination 50 Marks 2 credits
100 Marks 4 Credits
Internal assessment of 2 credits
A) Distribution of internal marks per paper as shown below:
(Except for those currying practical examination)
Break up of seminar/field survey marks are as follows: Seminar will be assessed on the
basis of communication skill, presentation style, Analytical ability, audience interaction &
query handling etc)
Test-I Test-II Tuto.-I Tuto.-II Seminar Total
10 10 10 10 10 50
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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1) Seminar write-up/survey report 05 Marks
2) Seminar Presentation or survey 05 Marks
Report presentation ----------------
Total: 10 Marks
Paper pattern of university Examination all papers for 2 credits
No. of credits 02
Total marks 50
Duration 3 hours
Nature of Question Paper
Question No. 1st and 6
th are compulsory and carrying 10 marks each
Question No. 2 to 5 will be descriptive or numerical questions. The candidate has to
answer any 3 questions. All questions carry equal marks. (Paper pattern for 4 credit
paper will be as per CGPA system which does not have any sections)
Standard of passing
The passing rules of this course shall be as per the CGPA system of this university.
The internal and external assessment will constitute separate heads of passing and
they will have to be shown separately in the transcripts including seminar/field survey
credits.
For each paper the ratio of marks of internal assessment in relation with external
examination shall be as per CGPA system 50:50
Marks in the internal assessment should be communicated to the university before the
commencement of the semester examination.
The external assessment shall be based on the term end written examination to be
held at the end of each semester for each paper/course.
For Internal Examination/ assessment passing will be for 25 marks out of 50 marks
and also for external examination passing will be for 25 marks out of 50. Category
wise passing will be for 50% of total marks and in case fraction next integer number
will be taken for passing e.g. out of 25 marks passing will be 13 marks instead of
12.5 marks.
Student attending less than 75% of classes will not be allowed for Internal or external
examination in partial or full.
All other rules of grades, conversation A.T.K.T. grace CPI & final grade marks etc.
will be given as per CGPA system of this university.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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Project report & Viva-Voce for BBA VI & MBA IV Sem.:
* Project report will carry 50 Marks 2 credits
* Viva-voce on project 50 Marks 2 credits
Total 100 Marks 4 credits
Project reports and pre project submission seminar will be evaluated by internal teacher
for 50 marks of 2 credits and Via-voce will be conducted by a committee consisting of
project guide, HOD, and one or two experts appointed by the university. Grads, conversion of
marks & CPI & final grade etc will be as per CGPA system.
Important Instructions and Key Points
1. There will be a LOCAL industrial tour for not more than one day during the study
period.
2. A.T.K.T. & grace marks will be given as per other P.G. Courses in the campus school.
3. The questions to be asked in the class tests / tutorials / home assignments / seminar
presentation will be prepared by the concerned teachers and communicated to the
candidates. The school should submit internal marks to the university examination
department before the commencement of external examination. In case of any
grievance to the students about internal marks given by the teachers then the decision
of the Head of the Department shall be final.
4. At the Semester end examination (external assessment) total marks 50 per paper. The
duration of the examination for all papers is three hours. For university examinations
in every paper there should be at least one examiner / paper setter shall be from other
university area as for as possible.
5. It is suggested that a minimum of 10 days shall be given to the candidates for
preparation of external examination after completion of syllabus.
6. For computer-based papers, (Computer applications in Management, e-Business and
MIS), only internal examinations of 50 marks as specified above
7. University examination will be for 50 marks and Practical examination is for 25
marks and will be conducted by the concerned teacher. For these papers internal
marks are for journals 15 marks, seminar presentation 10 marks. The total 50 marks
are given by the concerned teacher and will form a single head i.e. internal
assessment. External examiner is appointed for conducting practical examinations as
far as possible.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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8. In case of any grievance to the students about internal marks given by the teachers
then following procedure will be adopted.
Director of the school will appoint ‘Three members committee’ with prior
approval of Hon’ble Vice Chancellor for the constitution of committee. The
committee will be made up of three members. Director of the school will be chairman
of the committee, one external subject expert will be member and 1 internal school
faculty will be member. They will investigate and submit report to the chairman and
corrective actions could be taken by the approval of Vice-Chancellor and final report
will be submitted to examination section of this University for further necessary
action
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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1. COURSE STRUCTURE OF INTEGRATED MBA Integrated
(BBA+MBA)
BBA I Year (Semester I)
Sr.
No.
Paper
no.
Name of the paper No. of
Credit
Lectures per week Marks Total
Theory Practical/Int
eractive
Sessions
Interna
l
Externa
l
1 MB
1.1
Business
Communication
4 3 1 50 50 100
2 MB
1.2
Business
Economics
4 4 0 50 50 100
3 MB
1.3
Accounting
Principles and
Practices
4 4 0 50 50 100
4 MB
1.4
Principles &
practices of
Management
4 4 0 50 50 100
5 MB
1.5
Information &
Communication
Technology
4 3 1 50 50 100
6 MB
1.6
Personality
Development
4 3 1 50 50 100
Total 600
1 MB
1.7
Non-Credit Course
on Business
Environment
4 -- -- 100 -- 100
Total 100
Note: Non-credit course on Business Environment of 100 marks is to be completed
before entering second semester.(Marks are not included in Mark sheet),
BBA I Year (Semester II)
Sr.
No.
Paper
no.
Name Of the
paper
No. Of
Credit
Lectures per week Marks Total
Theor
y
Practical/I
nteractive
Sessions
Interna
l
Extern
al
1 MB
2.1
Business
Mathematics
4 4 0
50 50 100
2 MB
2.2
Principles of
Marketing
4 4 0
50 50 100
3 MB
2.3
Principles of
Banking and
Finance
4 4 0
50 50 100
4 MB Cost Accounting 4 4 0 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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2.4
5 MB
2.5
Business Law 4 4 0
50 50 100
6 MB
2.6
Business Statistics
& Applications
4 4 0
50 50 100
Total 600
BBA II Year (Semester III)
Sr.
No.
Paper
no.
Name Of the
paper
No. Of
Credit
Lectures per week Marks Total
Theory Practical/I
nteractive
Sessions
Interna
l
Extern
al
1 MB
3.1
Corporate
Governance
4 4 0
50 50 100
2 MB
3.2
Organizational
Behaviour
4 4 0
50 50 100
3 MB
3.3
Production &
Materials
Management
4 4 0
50 50 100
4 MB
3.4
Import and
Export
Management
4 4 0
50 50 100
5 MB
3.5
Human Resource
Management
4 4 0
50 50 100
6 MB
3.6
Foreign
Language-I
(French)
4 4 0
50 50 100
Total 600
* A: French, B: Spanish,
BBA II Year (Semester IV)
Sr.
No
.
Pape
r no.
Name Of the
paper
No. Of
Credit
Lectures per week Marks Total
Theory Practical/In
teractive
Sessions
Interna
l
Extern
al
1 MB
4.1
Business
Taxation
4 4 0
50 50 100
2 MB
4.2
Integrated
Marketing
Communication
4 4 0
50 50 100
3 MB
4.3
Productivity &
quality
management
4 4 0
50 50 100
4 MB Project 4 4 0 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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4.4 Management
5 MB
4.5
Service
Management
4 4 0
50 50 100
6 MB
4.6
Retail Business 4 4 0
50 50 100
Total 600
BBA III Year (Semester V)
Sr.
No
.
Pape
r no.
Name Of the
paper
No. Of
Credit
Lectures per week Marks Total
Theor
y
Practical/I
nteractive
Sessions
Interna
l
Extern
al
1 MB
5.1
Cyber Law and
Intellectual
Property Rights
4 4 0
50 50 100
2 MB
5.2
Industrial
Marketing
4 4 0
50 50 100
3 MB
5.3
Stock Markets &
Share Trading
4 4 0
50 50 100
4 MB
5.4
Customer
Relationship
Management
4 4 0
50 50 100
5 MB
5.5
Ethics, Values and
Corporate Social
Responsibility
4 4 0
50 50 100
6 MB
5.6
Foreign
Language-II
Spanish
4 4 0
50 50 100
Total 600
* A: French, B: Spanish,
BBA III Year (Semester VI)
Sr.
No
.
Pape
r no.
Name Of the paper No. Of
Credit
Lectures per week Marks Total
Theor
y
Practical/Int
eractive
Sessions
Interna
l
Extern
al
1 MB
6.1
Research
Methodology
4 4 0
50 50 100
2 MB Entrepreneurship 4 4 0 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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6.2 Development
3 MB
6.3
Event
Management
4 4 0
50 50 100
4 MB
6.4
Management
Control System
4 4 0
50 50 100
5 MB
6.5
Contemporary
issues in
management
4 4 0
50 50 100
6 MB
6.6
Project Report 4 4 0
50 50 100
Total 600
MBA (Integrated) I Year (Semester I)
Compulsory subjects Sr.
No. Paper
No. Subject/Title of the
Paper No. of
lectures
per week No. of
Credits
per
courses
Inter
nal Univer
sity Total
Marks
1 MB7.1 Business Policy &
Strategic Management
04 04 50 50 100
2 MB 7.2
Business
Entrepreneurship &
Project Management
04 04 50 50 100
3 MB 7.3 Managerial
Communication
04 04 50 50 100
4 MB 7.4 International Business
Management
04 04 50 50 100
FUNCTIONAL ELECTIVES I (Marketing) Group A
Sr.
No.
Paper No. Subject/Title of the
Paper
No. of
lectures
per
week
No. of
Credits
per
courses
Inter
nal
Univer
sity
Total
Marks
1 MB 7.5.1 I. Consumer
Behaviour &
Marketing Research
04 04 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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2 MB 7.5.2 II. Advertising, Sales
& Distribution
Management
04 04 50 50 100
3 MB 7.5.3 III. Rural & Industrial
Marketing
04 04 50 50 100
4 MB 7.5.4 IV Retail
Management
04 04 50 50 100
FUNCIONAL ELECTIVS II (Finance) Group B
Sr.
No.
Paper No. Subject/Title of the
Paper
No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univer
sity
Total
Marks
1 MB 7.6.1 I Security Analysis
& Portfolio
Management.
04 04 50 50 100
2 MB 7.6.2 II Management of
Financial Services
04 04 50 50 100
3 MB 7.6.3 III Strategic
Financial
Management &
Merchandising
Banking
04 04 50 50 100
4 MB 7.6.4 IV Financial
Derivatives
04 04 50 50 100
FUNCTIONAL ELECTIVES III (HRM) Group C
Sr.
No.
Paper No. Subject/Title of the
Paper
No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univer
sity
Total
Marks
1 MB 7.7.1 I Human Resource
Planning
04 04 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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2 MB 7.7.2 II Human Resource
Training &
Development
04 04 50 50 100
3 MB 7.7.3 III Management of
Industrial relations
& Labour Laws
04 04 50 50 100
4 MB 7.7.4 IV Leadership Skills
& Change
Management
04 04 50 50 100
FUNCTIONAL ELECTIVES IV (Information Systems) Group D
Sr.
No.
Paper
No. Subject/Title of the
Paper
No. of
lectures
per week
No. of
Credits
per
courses
Intern
al
Univers
ity
Total
Marks
1 MB
7.8.1
I Structured System
Analysis & Design
3+1(L)=0
4
04 50 50 100
2 MB
7.8.2
II Software Engineering
& Management
3+1(L)=0
4
04 50 50 100
3 MB
7.8.3
III Database
Management Systems
3+1(L)=0
4
04 50 50 100
4 MB
7.8.4
IV Management Support
Systems
3+1(L)=0
4
04 50 50 100
Total : 80 32 400 400 800
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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MBA (Integrated) IV Year (Semester VIII)
Compulsory subjects
Sr.
No.
Paper
No. Subject/Title of the
Paper
No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univer
sity
Total
Marks
1 MB 8.1 Operations Research 04 04 50 50 100
2 MB 8.2 Corporate Governance,
Business Ethics &
Ethos.
04 04 50 50 100
3 MB 8.3 Management
Information Systems
04+04
(Lab)
04 50 50 100
4 MB
8.4A
Logistics, Supply chain
& Merchandising
management OR
04 04 50 50 100
5 MB
8.4B
Disaster Management
OR 04 04 50 50 100
6 MB
8.4C
Management of Small
Enterprises
04 04 50 50 100
FUNCTIONAL ELEWCTIVES – I (A Marketing Management)
Sr.
No.
Paper
No. Subject/Title of the
Paper
No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univ
ersit
y
Total
Marks
1 MB 8.5.1 Product & Brand
Management
04 04 50 50 100
2 MB 8.5.2 Services & Relationship
Marketing
04 04 50 50 100
3 MB 8.5.3 Global Marketing 04 04 50 50 100
4 MB 8.5.4 Project Report and Viva
Voce
04 04 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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FUNCTIONAL ELECTIVES – II (B Financial Management)
Sr.
No.
Paper
No. Subject/Title of the Paper No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univ
ersity
Total
Marks
1 MB 8.6.1 Banking Services
Operation
04 04 50 50 100
2 MB 8.6.2 Business Taxation 04 04 50 50 100
3 MB 8.6.3 International Financial
Management
04 04 50 50 100
4 MB 8.6.4 Project Report and Viva
Voce
04 04 50 50 100
FUNCTIONAL ELECTIVES – III (Human Resource Management) Sr.
No.
Paper
No. Subject/Title of the Paper No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univ
ersity
Total
Marks
1 MB 8.7.1 Performance
Management &
Retention Strategies.
04 04 50 50 100
2 MB 8.7.2 Strategic Human
Resource Management
04 04 50 50 100
3 MB 8.7.3 International Human
Resource Management
04 04 50 50 100
4 MB 8.7.4 Project Report and Viva
Voce
04 04 50 50 100
FUNCTIONAL ELECTIVES – IV (Information Systems) Group D) Sr.
No.
Paper
No. Subject/Title of the Paper No. of
lectures
per week
No. of
Credits
per
courses
Inter
nal
Univ
ersity
Total
Marks
1 MB
8.8.1
Strategic Management of
Information Technology
3+1(L)=
04
04 50 50 100
2 MB
8.8.2
Emerging Trends in
Information Technology
3+1(L)=
04
04 50 50 100
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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3 MB
8.8.3
Information Systems
Audit & Control
3+1(L)=
04
04 50 50 100
4 MB
8.8.4
Project Report and Viva
Voce
04 04 50 50 100
Total 88 32 400 400 800
Summary of Credit System Class No. of periods per
week
Total credit in the
semester
Total
credit
M.B.A. Semester I 32 30 30
M.B.A. Semester II 32 34 34
M.B.A. Semester
III
80 32 32
M.B.A. Semester
IV
80 32 32
Total 224 130 130
M.B.A. Mark Distribution
Semester Internal University Exam Total
M.B.A. Semester I 400 350 750
M.B.A. Semester II 400 450 850
M.B.A. Semester III 400 400 800
M.B.A. Semester IV 400 400 800
Total 1600 1600 3200
Director,
School of Commerce and Management Sciences,
S. R. T. M. University Nanded
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
16
M.B.A. Integrated Semester- I
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total No. of Credit 4
Paper No. MB 1.1
BUSINESS COMMUNICATION
Unit 1: Business Communication
Introduction to Business Communication: Methods, patterns, objectives, barriers,
strategies to overcome barriers to communication, principles, of communication.
(1 Credit)
Unit 2: Non-verbal communication and Listening
Non-verbal communication and Listening: Understanding non-verbal communication and
its types, effective use of Kinesics- Type of listening, barriers to listening and principles
of good listening. (1 Credit)
Unit 3: Interviews and Group discussion
Interviews and Group discussion: Facing the interview, types of interview, principles to
be followed by interviewer and interviewee. How to face group discussion effectively?
(1 Credit)
Unit 4: Public Relation
Public Relations: What constitutes public to an organization? Media to maintain public
relations through communication. (1/2 Credit)
Unit 5: Letter writing
Letter writing: Introduction to letter writing, drafting effective letter, Lay-outs of a
business letter, Drafting of enquiries-orders-complaints and adjustment letters.
(1/2 Credit)
Suggested Readings:
1- LA Woollcott & WR Unwin: Mastering Business Communication.
2- RC Sharma & Krishna Mohan: Business corresponding and report writing.
3- RC Bhatia: Business Communication.
4- Shirley Taylor & Leonard Gartside: Model Business letter and other business Letters
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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M.B.A. Integrated Semester- I
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 1.2
BUSINESS ECONOMICS
Unit 1 Business economics: Nature & Scope of business Economics, microeconomics & macroeconomics, need,
objective & importance of business economics. (1 Credit)
Unit 2 Consumer behaviors, law of diminishing marginal utility, law of equmarginal
utility, the indifferences curve techniques, properties of indifference curve. (1 Credit)
Unit 3 Theory of Demand and Supply Demand: Types of Demand, Law of Demand, Demand Function.
Theory of Supply - Concept, determination, analyses, supplies function. Elasticity of
Demand, Types of Elasticity of Demand. (1 Credit)
Unit 4 Market structure and Market Morphology Prefect Competition, Monopoly, Monopolistic Competition and Oligopoly.
(1/2 Credit) Unit 5 Business cycle: Features of business cycle, phases of business cycle.
(1/2 Credit)
Suggested Readings:
1. Dr.D.M.Mithani: Managerial Economics, Theory & Applications, Himalaya
Publishing House, Mumbai.
2. Varshney & Maheshwari: Managerial Economics, Sultan Chand & Sons, New Delhi.
3. Metha: Managerial Economics Sultan Chand & Sons, New Delhi.
4. G.S.Gupa: Managerial Economics, Tata Mc Graw Hill Education PVT LTD, New
Delhi.
5. Geetika, Piyali Ghosh & Purba Roy Choudhari, Managerial Economics, Tata Mc
Graw Hill Education PVT LTD, New Delhi.
6. Joel Dean: Managerial Economics, Prentice Hall, New Delhi.
7. Mote, Paul & Gupa: Managerial Economics- Concepts and Case, Mc Graw Hill, New
Delhi.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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M.B.A. Integrated Semester- I
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 1.3
Accounting principles and practice
Unit No 1: A) Introduction of book-keeping and Accountancy:
Meaning and definition, objectives, Importance & Utility, Difference Between book-
keeping and accountancy.
B) Basic Accounting Terminologies:
Transaction-cash Transaction, Credit transaction, Goods, Profit/Loss, Assets, liabilities,
Net worth, Contingent liability, Capital, Drawings, Debtors, Creditors, Capital
Expenditure, Revenue, Revenue Expenditure, Cash Discount, Trade Discount, Solvent &
Insolvent, Accounting Year, Goodwill, Trading Concern & Non-profit Concern.
C) Accounting Concept, Conventions & Principles:
Meaning and Importance, Business Entity, Money Measurement, Cost Consistency,
Conservatism, Going Concern, Realization, Accrual, Dual Aspect, Disclosure,
Materiality. (1 Credit)
Unit No 2:
A) Meaning & Fundamental of Double Entry Book-keeping:
Study of Double Entry Book-keeping System, Its Advantages, Comparison of Double
Entry Book-keeping System With Conventional Accounting System.
B) Classification of Accounts:
Types of accounts: Personal Accounts, Impersonal Accounts, Real Accounts, Nominal
Accounts, Rules for Different Accounts for passing entries, Illustrations. (1 Credit)
Unit No 3:
Source Documents Required For Accounting:
Meaning, Contents & Specimen, Voucher- Internal, External Voucher, Petty Cash &
Cash Voucher, Cash & Credit Memo, Receipt, Debit and Credit Note, Pay in slip,
Withdrawal Slip, Cheque Bearer, Order, Crossed, Account payee, Bank Pass book, Bank
Statement & Bank Advice. (1 Credit)
Unit No 4:Preparation of Journal Book & Ledger Book:
Meaning, Importance & utility of Journal, specimen of Journal, Writing of Journal
Entries. Meaning, Need & Contents of Ledger, Balancing of Ledger Accounts.
(1/2 Credit)
Unit No 5:Trial Balance and Final Accounts of Proprietary Concern:
Meaning and purpose, Specimen of trial Balance, Preparation of Trial Balance from
given Balance of accounts. Preparation of Trading account, Preparation of Profit & Loss
account, Preparation of Balance Sheet account, Effects of the following adjustment only,
closing stock, Depreciation, Bad & Doubtful Debts, Provision for Discount on debtors &
Creditors, Outstanding Expenses, Prepaid Expenses, Accrued Income Received in
Advance. (1/2 Credit)
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
19
Suggested Readings:
1. Brock, Dalmer & Archer - Accounting Principles & Application - Mc Graw Hill
Publicayion.
2. Dr. Nisar Ahmad - Management Accounting - Anmol Publication, New Delhi
3. S.P.Nadgauda, V.S.Nargund, Rekha Agase, S.Y.Vaishampayan - Book-Keeping and
accountancy - Narendra Prakashan, Pune
4. Suhas Mahajan, Mahesh,Kulkarni, Dr.Mrs. B Venkat Ramani, Deepika Chadda- Book
Keeping & Accountancy - Nirali Prakashan
5. T.S.Grewal - Double Entry Book Keeping
6. Dr. S.S.Alurkar, Dr S.P. Nadagauda, V.S.Nargund, S.Y.Patankar - Book Keeping &
Accountancy - Narendra Prakashan, Pune
7. Ashitikar, Fernandes, Menon, Patil - Book Keeping & Accountancy - Himalaya
Publication
M.B.A Integrated Course
Semester-1
Name of the paper:- PRINCIPLES AND PRACTICES OF MANAGEMENT
Paper no: MB.4
Unit 1: Introduction of Management
Meaning, Characteristics of Management, Nature of Management, Management and
Administration, Management Levels and Hierarchy, Functions of Management,
Managerial
Roles, Management Skills, Management; A Science or an Art?, Management: A
Profession,
Universal Applicability of Management
Unit 2: Development of Management Thought
Early Approaches to Management, Scientific Management, Administrative Management,
Human Relations Approach, Systems Approach to Management, Contingency Approach,
Management science Approach, Recent Trends and Paradigm Shifts
Unit 3: Personal Qualities of Effective Manager
Practice adopted by Effective Manager, Managerial mindsets of Effective Manager,
Minds of
Future Manager, Personal Qualities of Effective Manager
Unit 4: Social Responsibilities of Business
Introduction: Traditional view, Modern view, Arguments for and against Social
Responsibilities of Business, Social stakeholders, Managerial Ethics
Unit 5: Management Functions
Fundamentals of Planning, Managerial Decision-Making, Fundamentals of Organizing,
Staffing, The Directing Function: Motivating, Leadership, Communication, the Control
functionM.B.A Integrated Course
Semester -1
Name of the paper:- ICT
Paper no. MB1.5
Unit 1: Computer System Characteristics And Capability
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
20
Basic structure, ALU, memory, CPU,I/O devices.
Development of computers.
Classification of computers:
(Micro, mini frame, super computer, pc, server, workstation)
Unit 2: Input Devices
Key board
Direct Entry: Card reader, scanning devices (BAR CPDE, OMR, MICR),
Voice input devices, Light pen, Mouse, Touch Screen, Digitizer, Scanner.
Unit 3: Output Devices
Printers: Impact and Non-impact printers.
CRT, LCD, CD-WRITER, ZIP DRIVE,DVD
Introduction to Web Camera, modem
Unit 4: Memory
RAM, ROM, PROM, EPROM, EEPROM
Base memory, expanded memory, extended memory, Cache memory
Storage devices Tape, FDD, HDD, CDROM, Pen Drive.
Unit 5: Algorithm & Flowcharts
Definition and properties
Principles of flowcharting
Flowcharting symbols
Converting algorithms to flowcharts
Unit 6: Introduction to Windows Operating System
What are Windows O.S , History, files and Folders ?
Architecture of windows O.S , Study of windows directions.
Basic of windows: Desktop, My computer, Recycle bin, my network places.
Unit 7: Business Data Processing
What is Data Processing? Data Storage Hierarchy, Standard Methods of Organizing Data
-
File oriented approach, Database oriented approach.
Reference Books:
1-Fundamentals of Computers - V.Rajaraman
2-Computers and Commonsense - R. Hunt And Shell Y
3-Fundamental of Computer Systems. Low Price Edition
4-Computer Fundamentals (3rd Edition) - Pradeep K.Sinha, Priti Sinha, BPB Publication
Unit 6: Introduction to Windows Operating System
What are Windows O.S , History, files and Folders ?
Architecture of windows O.S , Study of windows directions.
Basic of windows: Desktop, My computer, Recycle bin, my network places.
Unit 7: Business Data Processing
What is Data Processing? Data Storage Hierarchy, Standard Methods of Organizing Data
-
File oriented approach, Database oriented approach.
Reference Books:
1-Fundamentals of Computers - V.Rajaraman
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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2-Computers and Commonsense - R. Hunt And Shell Y
3-Fundamental of Computer Systems. Low Price Edition
4-Computer Fundamentals (3rd Edition) - Pradeep K.Sinha, Priti Sinha, BPB Publication
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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M.B.A. Integrated Semester- IV
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 4.1
Business Taxation
Objectives: The objective of this subject is to acquaint students about taxation practices
carried out in India.
UNIT – I: Direct and Indirect Taxes – Significance of corporation taxation.
(1 Credit) UNIT – II: Residential Status of A Company – Classification of companies for tax
purpose incomes exempt from tax applicable to company. (1 Credit)
UNIT – III: Assessment of Companies – (I) – Computation of Income from House
Property Capital Gains - other sources (Problems) (1 Credit)
UNIT IV: Assessment of Companies – (ii) – Income from Business (Problems)
(1/2 Credit) UNIT V: Assessment of Companies – (iii) – Deductions from GTI u/s.80 applicable to
companies computation of total Income and Tax Liability (Problems) (1/2 Credit)
Note: Provisions of Law shall be applicable that exists immediately one year preceding
the year examinations.
Suggested Readings:
1. Gaur and Narang: Income Tax Law and Practice, Kalyani Publishers, New
Delhi.
2. B.B.Lal & N. Vashist: Direct Taxes, Pearson Education.
3. H.C. Meherotra – Income Tax Law and Practice – Sahitya Bhavan, Agra
4. H.C. Meherotra – Direct Tax Law and Practice – Sahitya Bhavan, Agra.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
23
M.B.A. Integrated Semester- IV
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 4.2
Integrated Marketing Communication
UNIT – I: Integrated Marketing Communication: Communication-Introduction,
Major Elements of Communication process, Written Communication plan, Marketing
Communication Planning, An Integrated Marketing-Components of IMC, Marketing Mix
Components, Marketing Communication Plan. Buyer Behavior: Overview, Consumer
Purchasing Process, Information Search, Evaluation Alternatives, Trends in the consumer
buying Environment. (1 Credit)
UNIT – II: Promotion Opportunity Analysis: Overview, Communication Market
Analysis, Establishing Marketing Communication Objectives, Establishing a
Communication Budget, Types of Budget, Budgeting Expenditure. Market
Segmentation: Market segmentation by Group, Business – to – Business segmentation.
(1 Credit) UNIT – III: IMC – Advertising Tools: Overview of Advertising Management,
Advertising and the IMC Process, Choosing an Advertising Agency, Advertising Goals.
An Advertising Budget: Overview, Media Selection. Framework and Types of
Appeals: Overview, An advertising Theory, Types of Advertising. (1 Credit)
UNIT IV: IMC – Promotional Tools: Overview, the Nature of Trade Promotion, Types
of Trade Promotion, and Objectives of Trade Promotion. Consumer Promotion:
Overview, Coupons, Premiums, Contest and Sweepstakes, Refunds and Rebates,
Sampling, Bonus Packs and Price-offs. (1/2 Credit)
UNIT V: IMC – Personal Selling: Overview, Personal Selling, Retail Sales, Retail sale
Presentation, Business – to – Business Personal selling, Managing the Business – to –
Business Selling Process, New Trends in Business – to – Business Personal Selling.
Public Relation: Overview, Public Relation, PR Function, Identifying Stakeholders,
Creating Positive Image Building Activities, Preventing Image Damage. Evaluating
Integrated Marketing Program: Matching Methods with IMC Objectives, Message
Evaluations, Evaluation Criteria and Behavioral Evaluation. (1/2 Credit)
Discuss Case Study on the above chapters in the class.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
24
M.B.A. Integrated Semester- IV
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 4.3
Productivity and Quality Management
UNIT - I: Productivity: Meaning and Definition, Objectives of Productivity,
Importance of Productivity, Types of Productivity, Factors affecting Industrial
Productivity, Techniques for Productivity Improvements. (1 Credit)
UNIT – II: Work Study: Definition of Work Study, Importance, Objectives of Work
study, Benefits of Work Study, Scope and Uses, Relationship of time and Motion Study
to Work study, Structure of Work study. Method Study: Objectives of Method study,
Method study procedure, Techniques used in Method Study, Process charts used in
Method study. (1 Credit)
UNIT – III: Time Study: Objectives, Scope and Uses, Work Measurement, Elements,
Work measurement techniques, Performance rating, Allowances, Standard time,
Synthetic time standards, Work samplings, Ergonomics. (1 Credit)
UNIT – IV: Quality Management: Introduction, Inspection, Nature of Inspection,
Quality Management, Objectives of quality control, Statistical quality control,
Acceptance sampling, Control charts, Quality Circle. (1/2 Credit)
UNIT – V: Total Quality Management: Meaning, Total quality Management, ISO
9000 & other Standards, Modern Quality Management, Six sigma. (1/2 Credit)
Cases and Numerical Problems on above Units.
References:-
1. Production and Operations Management – J P Saxena - TATA Mcgraw Hill.
2. Production and Operations Management – K. Aswathappa, Shridhar Bhatt –
Himalaya Publishing House.
3. Production and Operations Management – B.S. Goel – Pragati Publication.
4. Production and Operations Management – M.E. Tukaram Rao – New Age
International Publication.
5. Modern production Management – Buffa E.S. – John Wiley.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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M.B.A. Integrated Semester- IV
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 4.4
Project Management
UNIT – I: Concepts of Projects their types & features: Tiny, Small, Medium, Large,
Very Large and Mega Projects, Turn Key Projects, Contractual assignments, PPP, BOT
& BOOT. (1 Credit)
UNIT- II: Project life cycle, Technical, legal, Personnel and Management Feasibility.
Project proposal and Formulation, Constraints and procedures for the project approvals,
PEST, ETOP, SWOT analysis, Project Requirements such as budget forecasting &
Estimation, Cost Estimation, Estimation of Duration, Resources and Supporting
requirements. (1 Credit)
UNIT – III: Project Design and Development Tools: Introduction to basic Network
Techniques, PERT, CPM, GNATT, Decision Rules, Decision Tables, Activity Diagrams,
Flow Charts, Ishikawa Diagrams, Overview of Project Management Software available
on internet. (1 Credit)
UNIT – IV: Project Implementation: Phase out, Sequential, Simultaneous, procedural,
Periodical, Systematic, Methodical, Online, Offline implementation, Project Review
techniques and systems. (1/2 Credit)
UNIT – V: Project Monitoring scheduling and control. Project organization, project team
Management, Budgetary controls, Project Audits, Cost controls, Design of control
Mechanism, Project Maintenance, Closing the Project. (1/2 Credit)
Suggested Readings:
1. Project Management: Financial Evaluation with strategic planning,
networking & Control. B.M. Patel, Vidya Vikas Publishing House PVT Ltd.
2. Introduction to Project Finance: An Analytical perspective by H.R. Machiraju.
Vidya Vikas Publishing House PVT Ltd.
3. Modern Project Management: R.C. Mishra & Tarun Soota, New Age
International Publishers.
4. Project Management: K. Nagarajan.
5. Entrepreneurship Development New Venture Creation- Satish Taneja, S.L.
Gupta
6. Entrepreneurship: Strategies and Resources – Marc J. Dollinger.
7. Innovation and Entrepreneurship: Peter F. Drucker.
8. Dynamics of Entrepreneurship Development – Vasant Desai.
9. Entrepreneurship As strategy – G. Dale Meyer, Kurt A. Heppard.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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M.B.A. Integrated Semester- IV
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 4.5
Services Management
UNIT-I: Introduction to Services: Introduction to services, Meaning, Importance of
services, Marketing-goods Vs Services, Services characteristics, Classification of
service, Reason for growth of services, Emerging key services. (1 Credit)
UNIT-II: Services Mix: Services marketing mix, Creating the service product,
Designing communication mix for services, Pricing and Revenue management,
Distribution services. (1 Credit)
UNIT-III: Managing Quality and Productivity in Services: Concept, Service quality
management, Quality of goods and quality of services, Determinants of services quality,
SERVQUAL – The gap model, Measuring services productivity, Improving service
productivity. (1 Credit)
UNIT-IV: Implementing Services Marketing: Managing relationships in services,
Relationship tools, Building customer loyalty, Consumer behavior in services, Customer
relationship management in services, Learning from feedback. (1/2 Credit)
UNIT-V: Services Management in Emerging Key Industries: Tourism, Travel,
Transportation, Banking and Insurance, Financial services, Education & Professional
service, Telecom & Courier, Media service. (1/2 Credit)
UNIT-VI: Case studies on the above topics.
Suggested Readings:
1. Ravi Shankar – Services Marketing, Excel Marketing
2. Love Lock Christoper H. – Services Marketing, Prentices Hall of India.
3. Philip Kotler & Clarke N Robert – Marketing for Health care Organization.
4. Rajendra & Nargundkar - Services Marketing, TATA McGraw Hill. Co.
5. Ziethman & Others – Services Marketing , Pearson Marketing.
6. Zaa – Servicing Marketing, Himalya Publishing House.
7. K.Douglas Hoffman & Others – Essential of Services Marketing, Thomson.
8. Thina Harrison, Financial Services Marketing, Pearson Education.
9. Ram Mohan – Services Marketing, TATA McGraw Hill. Co.
10. Venugopal - Services Marketing, Himalaya Publishing House.
11. Verma – Services Marketing, Pearson Education.
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M.B.A. Integrated Semester- IV
University Examinations 50
Marks Internal Assessment
50 Marks
Total 100 Marks
Total 4 Credits
Paper No. MB 4.6
Retail Business
UNIT-I: Introduction to Retail Business: Reading, Meaning, Importance of Retailing,
Functions of Retailers, Theories of Retailers, Development, Classification of Retailers,
Enviromental factors influencing Retailing, Retailing Mix, Problems and challenges of
retailing. (1 Credit)
UNIT-II: Retail Store Location, store Layout and Design: Types of store locations,
Factors for choosing store location, Steps involved in store location, Layout selection,
Importance of layout, Importance of design, Interior & Exterior Design, Key
considerations in store design & layout. (1 Credit)
UNIT-III: Retail Merchandise Management and retail pricing: classification of
consumers good s, merchandise procurement, process of merchandise procurement,
Merchandise assortment plan, Category management, retail pricing, factors affecting
pricing (1 Credit)
UNIT-IV: Retail Human resource and promotion Management: Overview of Human
resources in retail-recruitment, selection, training, motivation and Evaluation of
performance of personnel, Need and importance of promotion mix in Retiling, Retail
Promotion Mix strategies, Communication Mix. (1/2 Credit)
UNIT-V: Retail Customer Behavior and Retail CRM: Factors affecting Customer
buying behavior, Customer segmentation in retailing, Customer relationship management
in retailing. (1/2 Credit)
Suggested Readings:
1. Arif Sheikh, Fatima Kannez – Retailing Management – Himalya Publishing
House.
2. Swapna Pradhan – Retail Management – Tata McGraw Hill.
3. Bhatia – Retail Management – Tata McGraw Hill.
4. Lamba – Art of Retailing – Tata McGraw Hill.
5. KVS Madan – Fundamentals of Retailing – Tata McGraw Hill.
6. A Shiva Kumar – Retail Marketing – Excel Books.
7. Diamond – Retail Buying – Pearson Education.
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MBA (Integrated) V SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
MB 5.1
Cyber Law and intellectual Property Rights
Unit I: Introduction to Cyber Law
Introduction to Cyber Law: Nature, Scope, definitions and meaning, - cyber space, its
origin and cyber laws, Overview of Computers and web tech: five generations of
computers. History, development and use of Internet. (1 Credit)
Unit II: Jurisprudence of cyber law:
Jurisprudence of Cyber law, Information Technology Act, 2000 (1 Credit)
Unit III: E- Commerce:
Electronic contract – Digital Signature ( Technical and legal issues)- Digital evidence,
Preventive measures, security, civil and criminal liability, penalties and offences under
I.T. Act,2000, along with offences punishable under IPC,1860, Case studies. (1 Credit)
Unit IV: Copyright:
Basic Principles/ Concepts of Intellectual Property rights, World Intellectual Property
Organization (WIPO), Copyright: objectives and concept, registration procedure,
ownership – transfer of ownership – assignment – term of copyright – Infringement of
Copyright –Remedies. Case studies. (1 Credit)
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MBA (Integrated) V SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
MB 5.2
Industrial Marketing
Unit 1:- Introduction to Industrial Marketing
Introduction, Concept, Definition of Industrial Marketing, Characteristics of Industrial
Marketing
Difference between Industrial and Consumer Marketing, Types of Industrial Customers,
Industrial Products and Services. (1 Credit)
Unit 2: Buying Process
Industrial market segmentation, Industrial buying center, buying criteria, buying center
influences, Industrial Buying Process, Industrial Marketing sales cycle, Corporate gifting
& Brand Promotions. (1 Credit)
Unit 3: key Accounts Management
Introduction, Major Accounts Management, Identification and classification of Key
accounts, Role of Key accounts Manager. (1 Credit)
Unit 4: Marketing Strategies for Industrial Markets.
Types of industrial product lines, New product development, Industrial product life cycle
& Strategies, Pricing of industrial products, Promotional Strategies for Industrial
Products,Channel Management Decisions (1/2 Credit)
Unit 5 : Recent Trends in Industrial Marketing
Marketing research in Industrial Marketing, Selling technology to Government and other
institutes, Blitzing, Industrial locations Scenario In India. (1/2 Credit)
Case Studies on above topics.
Suggested Readings:
1. Business marketing: Text and cases 3e: Krishna K Havaldar: TMH 2010.
2. Business Marketing-Dr. Francis cherunilam: Himalaya Publiction House:
2012.
3. Business to Business Marketing: Robert Vitale etal.: Pearson 2012.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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4. Marketing Management 14 e: Philip Kotler etal: 2013.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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MBA (Integrated) V SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
MB. 5.3
STOCK MARKET AND SHARE TRADING
------------------------------------------------------------------------------------------------------------
----
Objective: The objective of this course is to understand the basic concepts of the stock
market, types of markets, share trading and the processes involved, IPO, SEBI, Stock
Exchanges, and Derivatives.
Unit-I: Introduction to Stock Market and Financial Instruments
Investment Basics, Stock Exchange, Types of Markets: Equity / shares, Debt,
Derivatives, Commodities. Mutual Funds, Index, Depository, Dematerialization,
Securities, Function of Securities. (1 Credit)
Unit-II: Primary Market
Role Of The ‘Primary Market, Face Value Of A Share/Debenture, Premium And
Discount In A Security Market, Issue Of Shares: Need To Issue Shares To The Public,
Kinds Of Issues, Issue Price, Market Capitalization, Difference Between Public Issue
And Private Placement, Initial Public Offer (IPO),Price Discovery Through Book
Building Process, (1 Credit)
Unit-III: Secondary Market
Introduction and role of Secondary Market, Difference between primary and secondary
market, Stock Exchange : role of a Stock Exchange in buying and selling shares,
Demutualization of stock exchanges, Stock Trading: Screen Based Trading, NEAT, place
orders with the broker, Contract Note. (1 Credit)
Unit-IV: Products In The Secondary Markets
Types: Equity Investment: Reasons For Equity Investment, Average Return On Equities
In India, Factors Influencing The Price Of A Stock, Growth Stock / Value Stock, Bid
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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And Ask Price, Portfolio, Diversification, Advantages Of Having A Diversified Portfolio,
Debt Investment: Introduction, Features Of Debt Instruments. (1/2 Credit)
Unit V:- Derivatives, Depositaries and Mutual Funds
Types of Derivatives, Option Premium, Commodity Exchange, Commodity, Commodity
derivatives market, difference between Commodity and Financial derivatives.
Depositories in India, benefits of participation in a depository, Depository Participant
(DP), Mutual Funds. Regulatory Body for Mutual Funds, benefits of investing in Mutual
Funds, NAV, risks involved in investing in Mutual Fund. (1/2 Credit)
Suggested Readings:
1. The Indian Financial System: Markets, Institutions and Services, By Bharati V.
Pathak, PathakBharati V, Pearson Publication, Third Edition.
2. The Working Of Stock Exchanges In IndiaBy H. R. Machiraju, New Age
Publications.
3. Derivatives By T V Somanathan, TMC Publications Limited,
4. Stock Market Book By Ramdeo, Media Ltd
5. Securrity Analysis and Portfolio Management: Second Edition By M.
Ranganatham, R. Madhumath Pearson Publications
6. Investment Management and Stock Market, edited by A. K. Vashisht, R. K. Gupta
7. Module of National stock Exchange of India Limited.
8. Stock Market Volatility in India By H. Kaur, Deep and Deep Publications, New
Delhi.
9. Indian Stock Market: Regulation, Performance and Policy Perspective By Dr. A.
K. Sharma, G. S. Batra, Deep and Deep Publications, New Delhi.
10. Development Of Stock Market In India by A. P. Gupta by Anmol Publications
Private limited.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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MBA (Integrated) V SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
M.B. 5.4
CUSTOMER RELATIONSHIP MANAGEMENT
------------------------------------------------------------------------------------------------------------
----
Objectives: The purpose of this course is that the students should gain an understanding
on Basics of Relationship Management, Functional aspects of Customer Relationship
Management & Current Trends Customer Relationship Management
Unit-I: Introduction:
Introduction to Relationship Marketing, Meaning, Relationship Marketing Vs Traditional
Transactional Marketing, Importance of Relationship marketing, Strategies for building
Relationship (1 Credit)
Unit-II: Basic Elements of CRM:
Definition of CRM, Evolution of CRM, Customer Value, Customer Satisfaction,
Customer Loyalty , Customer Life Cycle, Towards reaching Loyal customers
(1 Credit)
Unit-III: Customer Relationship Management Process:
Introduction & Benefits of CRM process, 4 C’s (Elements) of CRM, The CRM cycle i.e.
Assessment Phase; Planning Phase; The Executive Phase; CRM process for Marketing
Organization (1 Credit)
Unit-IV: Implementing CRM
CRM Process Framework, Implementing CRM, Types of CRM (1/2 Credit)
Unit-V: Use of Technology in CRM:
CRM & ERP, CRM & Data Warehousing, Call Centre, Customer Relationships on the
Internet, Sales Force Automation etc (1/2 Credit)
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
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Unit VI Case Studies on the above Topics.
Suggested Readings:
1. Mohammed, H. Peeru and a Sagadevan: Customer Relationship Management, Vikas
Publishing House, Delhi.
2. Martin Christopher, Adrian Payne, David Ballantyne: Relationship Marketing,
Butterworth
H Publishers
3. Alok Rai: Customer Relationship Management, PHI Publishers
4. Lakshman Jha: Customer Relationship Management – A strategic Approach, Global
India
Publication
5. K.Balasubramaniyan: Customer Relationship Management, GIGO publication, 2005.
6. Paul Greenberge: CRM-Essential Customer Strategies for the 21st Century, Tata
McGraw
Hill
7. Judith W. Kincaid: Customer Relationship Management: Getting It Right, New Jersey:
Prentice Hall, New Delhi.
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MBA (Integrated) V SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
MB 5.5
Ethics, Values & Corporate Social Responsibility
Objective: Objective of this course is to help students think about some of the important
ethical implications of the day-to-day happenings and practices of Indian industry and
business. (1 Credit)
Unit-I An Introduction to Business Ethics
What is Ethics? Scope, Purpose of ethics, Ethics in Business, Need for business ethics,
factors influencing business ethics, Business Ethics as a Management discipline.
(1 Credit)
Unit-II Ethical Decision-making
The role of moral philosophies in decision making, Ethical Organisation, difficulties in
decision making, Business Ethics and Technology. (1 Credit)
Unit-III Corporate Social Responsibility
What is social responsibility of enterprise, different aspects of enterprise social
responsibility, a proposed framework for Corporate Social Responsibility, CSR initiatives
in India. (1 Credit)
Unit-IV Ethics and Functional Areas
Ethics in Marketing Management, Human Resource Management, Financial
Management, Production Management, IT/Systems Management etc. (1/2 Credit)
Unit-V Professional Ethical Codes
Profession and Professionalism, professional ethical codes, characteristics of a
professional ethical codes, analysis of professional ethical codes. (1/2 Credit)
Suggested Readings:
1. Business Ethics- An Indian Perspective- Ronald D. Francis (2009), Mukti Mishra
(2009), Tata McGraw Hill publication, New Delhi.
2. Business Ethics (Concepts & Practices)- Dr. B. H. Agalgatti (2003), Prof. S.
Krishna (2003)- Nirali Prakashan, Pune.
3. Business Ethics- Texts & Cases- C. S. V. Murthy (2010)- Himalaya Publishing
House, Mumbai.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
36
Integrated (MBA VI SEMESTER)
University Examinations 50
Marks Internal Assessment 50
Marks Total 100 Marks
Total 4 Credits
Paper No. MB 6.1
Research Methodology -----------------------------------------------------------------------------------------------------------
Objectives: to develop ability to understand basic concept of research methodology and
to equip the students with various research techniques in Management.
Unite I: Research Methodology: An Introduction- meaning of research, objectives of
research, motive of research, types of research, research approaches, significance of
research, research methods versus methodology, research and scientific research, research
process, criteria of good research, problems encountered by research in India.
(1 Credit) Unite II: Defining Research Problem- what is research problem, selecting the problem,
necessity of defining the problem, techniques involved in defining a problem. Research
Design- meaning and need of research design, feature of good design, different research
design, basic principles of experimental design. (1 Credit)
Unite III: Sample Design- census and sample survey, steps in sample design, criteria of
selecting a sampling procedure, characteristics of good sample design, different types of
sample design, how to select random sample, random sample from an Infinite universe,
complex random sampling design. Measurement and scaling techniques- measurement in
research, measurement scales, sources of Error in measurement, tests of sound
measurement, meaning of Scaling, scale classification bases, important scaling
techniques and scale construction techniques. (1 Credit)
Unite IV: Methods of Data Collection- collection of Primary and secondary data,
processing and Analysis of data- processing operations, problems in processing, types of
analysis, and statistics in research: measures of central tendency, dispersion, and
regression correlation. (1/2 Credit)
Unite V: Testing of Hypothesis- what is hypothesis, basic concept concerning testing of
hypothesis, procedure for testing hypotheses, Chi-square test, interpretation and report
writing- meaning of interpretation, why interpretation, techniques of interpretation,
significance of report writing, steps in report writing, types of report and oral
presentation. (1/2 Credit)
Suggested Readings:
1. Research Methodology, C R Kothari, New Age International Publication
2. Research Methodology, S. L. Gupta Hitesh Gupta, International Book House Ltd
3. Business Research Methodology, J. K. Sachdeva, Himalaya Publishing House.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
37
Integrated (MBA VI SEMESTER)
University Examinations 50
Marks Internal Assessment 50
Marks Total 100 Marks
Total 4 Credits
Paper No. MB 6.2
Entrepreneurship Development -----------------------------------------------------------------------------------------------------------
Objectives: To familiarize students with basic concepts of Entrepreneurship & to
motivate students to make their mind set for taking up entrepreneurship as career.
UNIT – I: Introduction to Entrepreneur & Entrepreneurship: Concept, importance,
Characteristics, Functions and Classification of entrepreneur, factors Contributing to
Growth of Entrepreneurship, Comparison of Entrepreneur with Entrepreneurship,
Enterprise and Manager, Entrepreneurial motivation. (1 Credit)
UNIT – II: Role of Entrepreneur: Theories of Entrepreneurship, Role of Entrepreneurs
in Economic Development, Generation of Employment, Increase in National Income and
Export promotion, Responsibility of Entrepreneurs towards Society. (1 Credit)
UNIT – III: Entrepreneurship Development Programme: The Indian EDP Model,
The phases of EDPs, Common Denominators of success of EDPs, Role of EDP &
Governments role in organising EDP, Creativity, Innovation and Idea Generation.
(1 Credit) UNIT IV: Stages for Starting a New Venture: Launching and Managing the Start-up
Enterprise: The Venture Value Chain and What to Expect During the “Launch Stage”,
Where to Focus First? The Imperatives of the Launch Stage, Managing Business Risk to
Enhance Success—Applying the VQ Legal Issues Facing Entrepreneurs, Building Your
Team, Entrepreneurial Wisdom (1/2 Credit)
UNIT V: Problems and Barriers of New Venture: Economic, Non- Economic barriers
and Personal Barriers, Basic Problems, Financial Problems, Administrative problems,
Marketing problems, Production problems, & Technological Problems. (1/2 Credit)
Suggested Readings:
1) Dynamics of Entrepreneurship Development and Management. Desai Vasant
Himalaya Publishing House.
2) Entrepreneurship Robert D. Hisrith Tata McGraw Hill Publishing Co.
3) Entrepreneurial Development Khanka S. Chand
4) Entrepreneurial Development Gupta, Shrinivasan S.Chand.
5) A complete guide to successful Entrepreneurship, Pandey G. N. Vikas Publishing
House.
6) Entrepreneur Development: New venture creation, Satish Taneja & S. L. Gupta,
Galgotia Publishing Company, New Delhi.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
38
7) Fundamentals of Entrepreneurship, Sangram Keshari Mohanty, PHI Learning
Pvt. Ltd.
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
39
Integrated (MBA VI SEMESTER)
University Examinations 50
Marks Internal Assessment 50
Marks Total 100 Marks
Total 4 Credits
Paper No. MB 6.3
EVENT MANAGEMENT
-----------------------------------------------------------------------------------------------------------
Objective: To equip the students with latest event management strategies and techniques.
UNIT I: Fundamentals of Event Management
Event Definition, Why Event Management, Requirement of Event Manager, Analysing
the events, Scope of the Event, Decision-makers, Technical Staff, Developing Record-
Keeping Systems, Establishing Policies & Procedure, Event Models and the Management
of the Events Process. (1 Credit)
UNIT II: Event Management Functions
Financing Introduction, Budget, Income and Financing, Event Costing - Fixed Cost &
Variable Cost, Volume Profit Analysis, Break Even Point, B.E.P. Analysis for Events,
B.E.P. Analysis As Applied To Event Management And Tactical Decisions. Producing a
great show – phases of staging an Event, Pre Production Checklist, Event Logistic,
understand logistic, categories of logistic, elements of logistic system, event site logistic,
event shut Down, Site Selection , Layout and design. Risk Management: The Critical
Elements Of Risk Management For Events, Research And Discuss Contemporary Trends
In The Use Of Risk Management At Events Design And Develop Systems And
Procedures That Minimise Risk For Events. Event Resource Management
(1 Credit)
UNIT III: Event Planning
Event Planning Process, Creation of Concept – Brain storming for concept, Creativity,
Budgeting of Event- The Budget's Purpose, Budget Line Items, Other Costs to Consider,
Angling for Income, Drafting a Budget, Activating a Budget, Keeping a Budget on
Track, The Master Plan Creation of Blue print, Event Calendar, Creation of Check list,
Event Flow, Time Frames and Dead Lines. (1 Credit)
UNIT IV: Event Marketing
Introduction to Event Marketing -The Objectives of Event Marketing, Advertising As A
Part Of Marketing. Brand Name, Product Design, Post-Self Support, Future Of Event
Marketing –Event Promotion, Tools Of Promotion, Advertising, Public Relations, Tips
On Writing A New Release, What Is A Media Kit, Direct Marketing, Word Of Mouth,
Hospitality, Websites, The Promotion Schedule, Planning A Promotion Campaign For
An Event. Event Sponsorship (1/2 Credit)
UNIT V: Different Events and Applications of Event Management Sectors Selecting the Cause, Reach a Consensus with your committee, The Event should Fit the
Cause: coffee, Reception, Luncheon, Dinner or formal gala, Afternoon tea, Art show or
auction, cocktail lecture, craft workshop, how to seminar, community garage sale, sports
event, Home or garden tour, Decorate shows houses, Festival show, Marathon event,
Raffle, celebrity roast, Bazaar, concert, Phantom event, The Event Should Fit Your
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
40
Organization, The Size Of Your Organization, Community standards and Expectations,
Establish How much you want raise, Defining Your Goals. (1/2 Credit)
Tourism Management, Wedding Management and other Life Events.
Suggested Readings:
1. Event Management: A Blooming Industry and an Eventful Careerby Devesh
Kishore, Ganga Sagar Singh - Har-anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher – 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing
House.
4. Event Planning Ethics and Etiquette - Publisher: John Wiley & Son, Publication
5. The Event Marketing Handbook – Saget Allison – 2006
6. Event Marketing - The Wiley Event Management Series - Leonard H. Hoyle
7. Event Marketing and Event Promotion Ideas - Eugene Lo
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
41
Integrated (MBA VI SEMESTER)
University Examinations 50
Marks Internal Assessment 50
Marks Total 100 Marks
Total 4 Credits
Paper No. MB 6.4
MANAGEMENT CONTROL SYSTEMS
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UNIT I : Basics of Management Control System
Characteristics of Management Control System, Evolution of control systems in an
organization, Strategic Planning, Management Control and Operational Control,
Understanding strategies – Concept of strategy – Business Unit level and corporate
strategy - (1 Credit)
UNIT II: Goals and Responsibility Centres
Goals, factors that affect goals, formal and informal systems, Types of organization
structure in the perspective of Global scenario, Functions of the Controller,
Responsibility Centers – Types of Responsibility Centers, Expense Centers, Profit
Centers and Investment Centers – measures used to evaluate their performances – such as
ROI, ROA, MVA, EVA – DuPont analysis. (1 Credit)
UNIT III: Control and Audit Function Budgetary Control as a control tool , Revision of budgets, ZBB, Introduction to Audit
Function as a control tool covering Financial Audit, Internal Audit, Cost Audit,
Management Audit , Principles and Objectives (1 Credit)
UNIT IV: Performance Evaluation Performance evaluation – Objectives and need of performance evaluation, Methods of
performance evaluation, Cost Based, Market price based, Profit based, Performance
Evaluation through Balanced Scorecard – other perspectives. (1/2 Credit)
UNIT V: Applications of MCS Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector –
Banking, Insurance, BPO and other corporate sector. (1/2 Credit)
Suggested Readings:-
1. Management Control Systems, 10th Ed. – Anthony and Govindrajan
2. Practical Auditing – B.N.Tandon
3. Cost Accounting – B.K.Bhar
4. Management Accounting – Khan & Jain
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
42
Integrated (MBA VI SEMESTER)
University Examinations 50
Marks Internal Assessment 50
Marks Total 100 Marks
Total 4 Credits
Paper No. MB 6.5
Contemporary Issues in Management
----------------------------------------------------------------------------------------------------------- Objective: To acquaint students with the recent trends in Management and its impact on
Management Decisions.
UNIT I: Contemporary Issues in Management
Inflation Dynamics: Issues and concerns, FDI: A key driver for trade, growth &
prosperity, CSR, Promoting entrepreneurship and innovating SMEs in global economy,
Women entrepreneurship: Issues, challenges and policies, Economic development and
entrepreneurship in transition economies, SMEs: An engine of economic growth, Policy
initiatives towards the development of SMEs (1 Credit)
UNIT II: Contemporary Issues in Marketing
Green Marketing: emerging opportunities and challenges, Service Management &
Marketing: A customer relationship approach, Strategic issues for financial service
marketing, Hospitality and tourism marketing, Customer Experience Management,
Concept Selling. (1 Credit)
UNIT III: Contemporary Issues in Human Resource Management
Emerging Dynamics of HR Function, The economic crisis: threat or opportunity for HR,
Mociology, Ethical issues facing HRM, Change Management: The challenges faced by
organization, Human Ethology, Human Development Index, Career Planning and
Development , Succession Planning. (1 Credit)
UNIT IV: Contemporary Issues in Finance
Behavioural finance and its application: A change in paradigm, Investor protection and
financial intermediation, KYC Norms: Time to move ahead, Bancassurance : A valuable
tool for developing insurance in emerging markets, Micro-insurance, Regulatory
environment governing banks, Impact of IFRS on accounting practices, Adaption of
management control systems to rapidly changing environment. (1/2 Credit)
UNIT V: Contemporary Issues in General Management
Organizational Challenges Regarding Skilled Workforce, Role of Industry-Academia
interface for filling the Skill Gap, Public-Private Partnerships for Skill Development,
Innovations in Corporate Training and Development for Bridging the Skill Gap,
Executive – Coaching and Leadership Development Approaches. (1/2 Credit)
Syllabus MBA Integrated 2011-12………..…………………….. SC&MS SRTMU Nanded
43
Integrated (MBA VI SEMESTER)
University Examinations 50
Marks Internal Assessment 50
Marks Total 100 Marks
Total 4 Credits
Project Report
Paper No. MB 6.6
-----------------------------------------------------------------------------------------------------------
Objectives: To make MBA Students aware of the industrial environment by self
experience, in plant training is essential.
1) For this every student shall have to undergo practical training of six weeks in a
private / public / government / semi – government, large size business organization
during vacation at the end of the second semester. (1 Credit)
2) A candidate will be admitted to the V semester provided he / she has undergone
practical training. He / she should submit a certificate to this effect to the University
Dept. /School/ College/ Institute. (1 Credit)
3) The candidate shall after completion of the practical training submit either an
observation report or a detailed project report (based on the in plant training) in area
of proposed specialization. (1 Credit)
4) If a student is submitting an observation report, the conditions are as follows :
a) Observation report should be submitted at the end of VI semester.
b) Candidate should carry out a survey project during VI semester. The project topic
should be approved and finalized by the guide. The survey work should be related
to the area of specialization. The survey report (project report) should be
submitted at the end of VI semester. (1/2 Credit)
5) A Student not submitting observation report but the desires of submitting a project
report based on in plant training should follow the following procedure.
(1/2 Credit)
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 44
a) Student should expressly state the desire of preparing a project report and get it approved
from the guide.
b) Student should carry out activity of preparation of a project report based on in plant
training in III semester in consolations with the guide.
The topic of the project report should be in the area of specialization. The project report
should be submitted at end of VI semester. The Student will be expected to work under the
close supervision of the project guide. Project Topic should be in the area of specialization
and should necessarily include fieldwork in addition to library study. The project shall
include data collection data analysis and interpretation and implication for management
decision-making in the functional area concerned. The student will study live business
situation and use the same as inputs in project preparation. There will be regular project
classes (4 hours a week) including preparation for viva vice. The student will be expected to
make a presentation of the project towards the end of the VI semester out of the 100 marks
assigned to the project report, project work will carry 50 marks and viva of the project report
carries 50 marks. Project report will be assessed by the internal teacher for 50 marks and viva
of the project will be arranged by the Head. The committee for conducting viva-vice for BBA
at the end of VI semester shall consists of four members of which two will be external
members (outside university area) and the other two will be from the university area one of
whom shall be the project guide and the other one is Head of the Dept. Head of the Dept will
submit a panel of 10 Examiners to Hon. Vice chancellor through the Director of the School of
which two examiners will be nominated by the Vice chancellor as per specialization. This
exercise is part of Internal Assessment. . The project report should be submitted in one
Computer typed copy to the University / College. No. Student shall be permitted to take
admission in V semester unless he / she submit the implant training certificate.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 45
M. B.A. I Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. I
PRINCIPLES AND PRACTICES OF MANAGEMENT
Objectives: - To familiarize students with basic management concepts, tasks, processes in organization. To enable students to analyze and evaluate management philosophy and impact of this philosophy Unit I: Introduction to Management: Definition, Characteristics and Nature of Management, The Management Process, Management levels and hierarchy, Managerial Roles, Management skills, Universal applicability of Management. (1 Credit) Unit II: Theories of Management: The Evolution of Management Theory: Early thinking about Management, Classical Theories: Scientific Management School, Administrative Management, Bureaucratic Management Neo-classical theories: Human Relations school- Behavioral approach Quantitative or Management science approach Recent development in management theory: Systems approach, Contingency approach etc (1 Credit) Unit III: Corporate Social Responsibility and Managerial Ethics Social responsibilities of Management, Arguments for and against social responsibilities of Business, Social stakeholders, Managerial ethics (1 Credit) Unit IV:- Functions of Management Part I Planning- Characteristics, Nature, Importance, Steps, Limitations, Types of Planning, &Plans Management by Objectives (MBO) Decision Making—Concept, Nature, Process, Types of decisions Organizing- Concept, Nature, Importance, Principles, Centralization, Decentralization. Organization Structure- Line and Staff authority, Functional, Product, Matrix, Geographical, Customer, New forms of organization- virtual etc (1/2 Credit) Unit V: Functions of Management Part II Staffing- Concept, Nature, Importance, Steps. Directing- Concept, Nature Importance. Leadership –Concept, Nature, Importance, Attributes of a leader, Leadership theories Controlling - Concept, Importance, Process of controlling, Types of Control, Control techniques (1/2 Credit) Books Recommended: 1. Management - Stoner, Freeman, Gilbert, Prentice Hall of India 2. Management Concepts, Practice and Cases – Karminder Ghuman, K.Aswathappa, Tata
McGraw Hill Education Pvt. Ltd., 2010 3. Management Tasks, Responsibilities, Practices – Peter F. Drucker, Allied Publishers 4. Management Theory and Practice (Text and Cases) – Dr. P. Subba Rao, Himalaya
Publishing House, 2012 5. Principles of Management: Concepts and Cases – Rajeesh Viswanathan, Himalaya
Publishing House
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 46
M. B.A. I Semester
University Examination 50 Marks Internal Assessment 50 Marks
Total 100 Marks Paper No. II
ACCOUNTING FOR MANAGERS
Objective: To develop an insight of postulates, principles and techniques of accounting and Utilization of financial and accounting information for planning, and decision-making helpful for Managers. Unit I : Introduction to Accounting for Management: Nature and Scope – Management Accounting Process– Financial Accounting Vs Cost Accounting Vs Accounting for Management –Role of Account in Modern Organization. (1 Credit) Unit II: Financial Accounting System: Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements Basic Accounting terminologies, Classification of Accounts, Meaning of Journal, Writing of Journal Entries, Secondary Books of Accounting, Preparation of Trial Balance, Final Accounts of Sole Traders. (1 Credit) Unit III: Introduction to Management accounting: changing role of Management Accounting Financial Statement Analysis- Ratio Analysis – types & calculations (1 Credit) Unit IV: Elements of Cost: Cost Sheet Preparation and Managerial Decision Making Techniques like (a) Marginal costing – Cost volume profit analysis, BEP (b) Budgetary control, Operating and Financial Budgets, Flexible Budgets. (c) Standard Costing – Materials Cost and Labour cost variances only. (1/2 Credit) Unit V: Emerging issues in Management Accounting: Human Resource Accounting Responsibility Accounting Inflation Accounting. Recent trends in Accounting for Managers (1/2 Credit) Books Recommended:
1. Cost Accounting – Jawaharlal 2. Cost and Management Accounting - S.M.Inamdar 3. I. M. Pandey : Management Accounting Vikas Publishing House.ND 4. Khan and Jain, Management Accounting, Tata Mc Graw Hill , Delhi. 5. Management Accounting - Dr. A. P. Rao 6. Management Accounting - Dr. Mahesh Kulkarni 7. Management Accounting 3rd Ed. - Khan & Jain 8. Principles and Practice of Cost Accounting – Ashish K. Bhattacharya 9. Theory & Problems in Management & Cost Accounting - Khan & Jain
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 47
M. B.A. I Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. III
MANAGERIAL ECONOMICS
Objective: The objective of the course is to provide insights into these aspects. Students of management must be exposed to the time tested tools and techniques of managerial economics to enable them to appreciate their relevance in decision making. Unit I: Introduction to Managerial Economics: Nature and Scope of Managerial Economics, Role and Responsibility of a Managerial Economist. The fundamental concepts of Managerial Economics, theory of the firm and the role of profits Theory of Demand – concept, determinants of Demand, Demand Function and econometric techniques. Theories of Supply-concept, determination, analysis, supply function. Elasticity of Demand- concept, measurement. Demand forecasting. (1 Credit) Unit II: Cost Functions: Analysis and costs estimation-economic Concept of Cost, Different Types of Cost: Managerial use of cost Function; Production Function to cost function-long run and short run Total cost. Production and cost-Return to scale, cost curves. (1 Credit) Unit III: Market Structure and pricing decisions: The competitive and monopoly model, monopolistic competition and oligopoly, pricing of multiple products. (1 Credit) Unit IV: National Income: Concept and measurement. GDN, GNP, Business cycles, fiscal policy, Monetary policy and inflation. (1/2 Credit) Unit V: Case studies /numerical problems on the above topics. (1/2 Credit) Books Recommended:
1. Varshney & Maheshwari:Managerial Economics, Sultan Chand & Sons, New Delhi. 2. Mehta: Managerial Economics, Sultan Chand & Sons, New Delhi. 3. Joel Dean : Managerial Economics, Prentice Hall, New Delhi. 4. Mote, Paul & Gupta: Managerial Economics- Concepts and Case, Mc Graw Hill, New
Delhi. 5. D. M. Mithani: Managerial Economics- Himalaya Publishing, Mumbai 6. Prasad, Sinha, Mnagaerial Economics- Pragati Publising, Meerut 7. H.L. Ahuja, Managerial Economics, S. Chand Publictaion 8. Geetika, etal, Managerial Economics, Tata Mc Graw Hill Publishing, New Delhi 9. G. S. Gupta, Managerial Economics Tata Mc Graw Hill Publishing, New Delhi
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 48
M. B.A. I Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credit Paper No. IV
LEGAL ASPECTS OF BUSINESS
Objective: The objective of this course is to provide the students with practical legal knowledge of general business law issues and topics to help become more informed, sensitive and effective business leaders. Unit I : Introduction: Meaning and Concept Law, Need, Mercantile Law, Need and sources, Its importance. (1/2 Credit) Unit II Contract Act, 1872: Definition, concept of contract, valid contract and its essential elements, Types of contract, discharge of contract: various; remedies for breach of contract, Govt. Contract. (1/2 Credit) Unit III Sale of Goods Act, 1930: Introduction, contract of sale, agreement to sell documents of title, conditions and warranties, doctrine of caveat emptor: transfer of property significance of transfer of ownership, rule; performance: delivery of goods by seller, acceptance of delivery by buyer; remedies for breach: Rights of unpaid-sellers. (1/2 Credit) Unit IV Negotiable Instruments Act, 1881: Definition and characteristics, promissory notes, bills of exchange, and cheques, parties to negotiable instruments; Methods of negotiation of instrument, endorsement and deliver of negotiable instrument, negation by unauthorized parties, negotiation of dishonored and overdue instruments; banker and customer: introduction, crossing of a cheques, obligations of a banker, protection granted to bankers, obligations of a customer, Dishonour of cheque and its consequences. (1/2 Credit) Unit V A. Partnership Act, 1932: Definition of partnership, types, of partnership, formation of Partnership, registration of partnerships, and kinds of partners, rights and liabilities of partners, minor’s status in a partnership firm, dissolution of partnership firm B. Companies Act, 1956: definition of company, formation of company, memorandum and articles of associations of a company, types of companies, directors and meeting; winding up of companies (1/2 Credit) Unit VI Consumer protection Act, 1986: Definition of consumer, goods and defect, servies and deficiency, consumer forums, procedure to approach consumer forums (1/2 Credit) Unit VII The Information Technology Act, 2000 Digital Signature- Digital Signature Certificate, Electronic Governance , Electronic Records , Certifying Authorities, Penalty & Adjudication . (1/2 Credit) Unit VIII Miscellaneous Provisions: Conceptual understanding of patents, copyrights, trademarks ,FEMA, Envirmantel protection Act., Sick Companies Act 1985 , IRDA , Competition Act 2002, Right to Information Act 2005 (1/2 Credit) Books Recommended:
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 49
1. Kuchhal MC-Business Law(Vikas), 2nd
ed 1998. 2. Tlsian-Business Law, (Tata Mc Graw- Hill, 2
nd
edition) 3. Kuchhal- Mercentile Law (Vikas), 1998, 4
th
ed. 4. Bulchandani Business Law.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 50
M. B.A. I Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. V
QUANTITATIVE TECHNIQUES AND BUSINESS MATHEMATICS
Objectives: To impart basic concepts in quantitative techniques and business mathematics, to develop skills in structuring and analysis problems and develop aptitude to implement the solutions of the decision problems. Unit I Quantitative Techniques: Meaning and Classification of Quantitative Techniques, Programming Techniques, Role of Quantitative Techniques in Management Decision - making. (1 Credit) Unit II Transportation and Assignment Problems: Transportation Model, Problem Statement, Loops in Transportation Table, Steps in Transportation Method. North – West Corner Rule, Least Cost Method ( Matrix Minima ), Column Minima, Row Minima Method, Vogel’s Approximation Method (VAM), Modified Distribution (MODI) Method. Hungarian Assignment Method (HAM), Maximization Case. (1 Credit) Unit III Queuing Theory: Queuing system. Arrival Process, Service system- queue structure, Operating Characteristics of queuing system- Basic concepts in queuing theory, Queuing models; (1) Poisson, exponential, single server model infinite population (2) Poisson, exponential, single server model finite population (3) Poisson exponential multiple server model (4) Erlang’s Method. (1 Credit) Unit IV Game Theory, Replacement Models and Sequencing Models: Game Theory – Two Person – Zero Sum – Game. Saddle Point, Value of Game, Dominance Strategy, Mixed Strategy, Replacement Models, Sequencing Models, Johnson’s Algorithm for no jobs & Two machines n jobs & three machines, Two jobs and m machines problems (1/2 Credit) Unit V Business Mathematics: Determinants & Matrices, Functions & Limits, Differential Calculus, Binomial Expansions, Permutations & Combinations, Compound Interest & Annuity. (1/2 Credit) Books Recommended: 1. Quantitative Techniques in Management. (TMH)– by N.D. Vohra , Tata Mc Graw Hill 2. Quantitative Techniques by C.R. Kothari, Vikas Publishing House, Delhi. 3. Statistical Methods - by S.P. Gupta, Sultan Chand & Sons.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 51
M. B.A. I Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. VI
ORGANIZATIONAL BEHAVIOUR
Objective: The Paper aims to present the basic concepts of organizational behavior. The objective is to help student comprehend perceive and understand dynamic nature of groups; provide an insight into behavior of individuals in organization and adopt effective strategies to influence it. It also aims to help the student develop decision making skills through case discussions. Unit I Organizational Behavior: Definition, assumptions, significance -Historical Evolution- Fundamental concepts of OB, OB- as an emerging challenge of managing diversity. (1 Credit) Unit II Individual Behavior and Managing diversity, Factors affecting individual behavior, Personality Development: meaning and determinants, theories of Personality development, managerial consideration for further developing of personality development of employee. Perception: Meaning and definition, Perceptual process, Managerial implications of perception in business situations, Perceptual errors i.e. factors influencing perception. (1 Credit) Unit III Motivation: Nature and importance, basic process- theories of motivation: Maslow’s hierarchy of needs theory, Herzberg theory, Alderfer’s ERG theory, McClelland’s Achievement Motivation Theory, Expectancy theory, Theory X & Y. (1 Credit) Unit IV Group Behavior: Group formation: formal and informal group, stages of group development, Group decision making, group effectiveness and self managed teams. (1/2 Credit) Unit V Conflict and Stress Management: Meaning, process, functional and dysfunctional conflict, conflict handling- nature, causes and consequences of stress. Management of change: concept, Lewin’s stages of change, forces of change, resistance to change and managing planned change. (1/2 Credit) Case studies on the above topics. Books Recommended:
1. Diagnostic approach to Organisational Behaviour by Gordon J.R., Allyn and Bacon, New York, 1987.
2. Essentials of Organisation Behaviour by Robbins S.J., Text N.D. 3. Organisational Behaviour Processes by Parle K.U., Rowat Publishers, Jaipur, 1988. 4. Organisational Behaviour by Robbins P. Stephen, McGraw Hill Inc. New York. 5. Organisational Behaviour, Concepts, Controversies and Applications – by Robbins P.
Stephen, Prentice Hall of India, N.D. 1985. 6. Management of Organisational Behaviour Utilizing Human Resources- by Paul Hersey
& Ken Blanchard, Prentice Hall of India; N.D. 1985. 7. Managing in Turbulent Times by Drucker. Peter F., Pan Books Ltd. London, 1980. 8. Organizational Behaviour- Text, Cases and Games- by K. Aswathappa, Himalaya
Publishing House.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 52
M. B.A. I Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. VII
COMPUTER APPLICATION IN MANAGEMENT
Objective: The objective of this course is to provide an insight into basic features of Computer Systems and their Applications in Managerial Decision Making. Unit-I Introduction to Computer: Concepts – Elements of computer – Characteristics of a Computer – Classification of Computers – Basic Computer Architecture – Input-output Devices, Hardware – Software, Fundamentals of operating system- Windows, Unix/Linux. World Wide Web -Internet operations. Emerging communication technologies. (1 Credit) Unit-II Software Concepts: Types of software – Software: its nature and qualities –– Windows Operating System Functions -Windows and its applications- Elements of Desktop, Application Window. Document Window, Special Indicators, File Handling in Windows, Accessories (1 Credit) Unit-III Software Packages: Microsoft Word – Mail merge, Microsoft Excel – Formulae, Graphs Microsoft Power Point – Creating effective presentations Toolbar, their Icons and Commands – Navigating in Power point - Creation of slides, animation, and templates - Designing Presentations –Slide show controls – Making notes on Pages and Handouts – Printing Presentations –Customizing Presentations - Auto content Wizard. Microsoft Access - Introduction to DBMS concepts, Creating a database, Basic queries, Tally – Journal Entry, Ledger posting, Preparation of Balance Sheet (1 Credit) Unit-IV Information Technology: Advantage and Disadvantage of IT Outsourcing, Telecommunication Concepts, Data Transmission and OSI layers, Local Area Network, Wide Area Network, TCP/IP Fundamentals, Internet, Intranet, Extranet, The world-Wide Web. Email. Web browsers, Web browsing. (1/2 Credit) Unit-V Computer Networks: Overview of a Network – Communication processors –Communications Media – Types of Network – Network Topologies- Network protocols –Network Architecture. (1/2 Credit) Exercises in the above areas are Mandatory for Computer Lab Practicals. Books Recommended:
1. Aksoy, Introduction to Information Technology, Cengage, ND 2. Management Information Systems by D.P. Goyal, MacMillan Publishers. 3. Management Information Systems by Mahadeo Jaiswal, Monika Mittal, Oxford
University Press. 4. Parameswaran: Computer Application in Business – S Chand, New Delhi. 5. PS Gill, Database Management Stystems, IK Int Pub House, New Delhi 6. Sanjay Saxena and Prathpreet Chopra, Computer Applications in Management, Vikas,
New Delhi 7. Sudalaimuthu & Anthony Raj, Computer Applications in Business, Himalaya,
Mumbai. 8. The Compact guide to Microsoft office, Mansfield Rom, BPB Publications, Delhi.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 53
M. B.A. I Semester Internal Assessment 50 Marks
Total 50 Marks Total 2 Credits
Paper No. VIII SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES
Here the faculty members will assign contemporary issues concerning with Indian corporate
sector like Merger & Acquisition, Current economic issues, Global interface, Stock market
developments, Recent trends in finance, marketing, H.R., Productions, Operations, Systems
etc.
The student will prepare seminar/ group exercise- discussion under the guidance of the
faculty members to be allotted by the Director/ Head of the School.
This is a part of internal assessment. The student will submit written report and make an oral
presentation before a panel of three teachers to be appointed by the Director/ Head.
This seminar will assist for overall development of students through contemporary
management issues and enhance the managerial skills of presentations, develop confidence
and communication of the students.
**************
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 54
M. B.A. II Semester
University Examination 50 Marks Internal Assessment 50 Marks
Total 100 Marks Total 4 Credits
Paper No. IX MARKETING MANAGEMENT
Objectives: To understand the meaning of marketing, marketing concept, marketing management; how marketing concept and marketing mix are integrated in practice, thus resulting in marketing process and strategy; and the relevance of marketing in a developing economy. Unit - I Introduction to Marketing: Marketing Concepts, Understanding Marketing Management, Emerging issues in Marketing. (1 Credit) Unit – II An Overview of Indian Marketing Environment: Marketing Information System, Marketing Research, Marketing Mix: Concept and Components, Marketing Strategy-Market Segmentation, Targeting and Positioning, Consumer behaviour. (1 Credit) Unit – III Product mix: Concept & Classification, Product Life Cycle and Marketing Strategies, New Product development Process (1 Credit) Unit-IV Pricing decisions: Objectives, Process, Methods. Place decisions – Channels of Distribution, Physical Distribution, Market Logistics. (1/2 Credit) Unit-V Promotion mix: Advertising, Sales promotion, Personal selling, Public relations, Publicity. Direct Marketing - Major Channels for Direct Marketing, Online Marketing- Promises and Challenges of Online Marketing. (1/2 Credit) Books Recommended:
1. Marketing Management – Philip Kotler, Prentice Hall of India Private Ltd., New Delhi.
2. Marketing Management Planning, Implementation and Control the Indian Context – V. S. Ramaswamy and S. Namakumari, McMillan India Ltd.
3. Marketing Management – Biplab S. Bose, Himalaya Publishing House 4. Marketing Management- Karunakaran 5. Marketing Management- Willian Stanton 6. Marketing Management- Michael Porter
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 55
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. X
FINANCIAL MANAGEMENT
Objectives: The objective is to enable and equip the manager with basic functions of financial management and tools for applying financial analysis. Unit I Finance Functions: Meaning, Importance and Objectives of Financial Management- Sources of finance- Role of a finance manager- Financial Goals: Conflicts in profit versus value maximization principle. (1 Credit) Unit II Investment Decisions: Nature of investment decisions, Time value of Money in investment decisions, Investment evaluation criteria: Pay Back, Profitability Index, ARR, NPV, IRR- Risk analysis in capital budgeting. Capital Structure Theories: NI & NOI Theory, Traditional and M.M. hypotheses- Determining capital structure in practice. Cost of Capital: Meaning and significance of cost of capital, Calculation of cost of debt, preference capital, equity and retained earnings; Combined cost of capital (weighted). (1 Credit) Unit III Management of Working Capital: Meaning, significance and types of working capital- Sources of working capital- Financing of working capital and norms of bank finance, various committee reports on bank finance- Calculating operating cycle period and estimation of working capital requirements. Funds flow and Cash flow statements. Dimensions of working capital management: Receivables management, Inventory management, Cash management. (1 Credit) Unit IV Operating and Financial Leverage: Measurement of leverages, Effects of operating and financial leverage on profit, analyzing alternate financial plans, combined financial and operating leverage - EBIT-EPS relationships, financial break-even analysis. (1/2 Credit) Unit V Dividend Policies: Forms of dividends, Types of dividend policies, Stability in dividend policy - corporate dividend behavior- Dividend policy in practice: Walter’s model, Gordon’s model, Modigliani-Miller model. (1/2 Credit) Note: Numerical problems will be based on capital budgeting decisions, working capital estimation, funds flow and cash flow statements, cost of capital and leverages. Books Recommended: 1. Khan and Jain: Financial Management, Tata McGraw Hills. 2. I.M. Pandey: Financial Management, Vikas Publications. 3. S.N.Maheswari: Financial Management: Principles and Practice, Sultan Chand and Sons. 4. John J. Hampton: Financial Decision Making, Prentice Hall of India. 5. V.N. Laturkar & Arpita Alvi: Financial Management, Jahanvi Publications Pvt. Ltd.,
Jaipur. 6. Lawrence J. Gilma: Principle of Managerial Finance, Addisa Werly.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 56
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XI
PRODUCTION & OPERATIONS MANAGEMENT
Objectives: The Course is designed to acquaint the students with decision making in: Planning, scheduling and control of Production and Operation functions in both manufacturing and services. Unit I Overview of Production/Operations management: Nature, Scope, Importance and Functions - Evolution from manufacturing to operations management - Evolution of the factory system - manufacturing systems Production systems: issues and environment. (1 Credit) Unit II Productivity and PPC: Production system design Planning and Control: Basics of PPC, Process technologies: Capacity Planning, facility planning, Work system design, Work Study, Method Study, Work Measurement, Work Sampling Work Environment-Scheduling and Sequencing Models, Maintenance Management, Industrial Safety. (1 Credit) Unit III Types of Industries: Variety of Businesses – Integration of Manufacturing & Services –Scale of Operations. Methods of Manufacturing - Project / Jobbing, Batch Production, Flow/Continuous Production, Process Production -Characteristics of each method (1 Credit) UNIT IV Facilities Location & Layout: Strategic importance - Factors affecting location & layout - Installation of facilities – Single location, multi-location decisions, Models of plant location, Principles and Types of Facilities Layout. Plant capacity and line balancing (1/2 Credit) Unit V Material Management: An Overview, Dependent and Independent Demand System, Material Handling Principals- Equipments, - In Mass Production in Batch/Job Order Manufacturing.: Inventory Control- JIT, JOT, Zero inventory. systems of inventory control deterministic models & probabilistic models. EOQ safety stock ABC, VED FNSD analysis. Value analysis. (1 Credit) Unit VI Quality Management: Introduction, Inspection, Nature of inspection, Quality management, objectives of quality control, Statistical quality control, Acceptance sampling, Control Charts, Quality circles. Total Quality Management (TQM), Statistical Quality Control, Six Sigma, ISO 9000 and other Standards, Recent Trends in Production / Operations Management. Numericals expected on scheduling and sequencing, line balancing, work study and inventory management. Books Recommended:
1. B.S. Goel, production operations management, Pragati Publication, Meerut 2. J. P. Saxena, Production an d Operations Management, Tata Mcgraw Hill, New
Delhi 3. P. Ramamurthi, Production and operations Management, New Age international
Publisher, New Delhi 4. Buffa E.S. Modern Production Management, John Wiley, New York; 1973
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 57
5. Aswathappa K & Shridhara Bhat K.: Production and Operations Management, Himalaya Publishing House, Mumbai, 2009
6. Elwood S. Buffa & Rakesh K. Sarin: Modern Production/Operations Management, Wiley Edition, 2009
7. Chunawalla & Patel: Production and Operations management, Himalaya Publishing House, Mumbai, 2009
8. Panneer Selvam R: Production and Operations Management, PHI, New Delhi,2005
9. Shridhara Bhat: Production and Materials Management, Himalaya Publishing House, Mumbai
10. Nair N.G: Production and Operations Management, Tata McGraw-Hill Publication, New Delhi, 2008
11. Rajesh K. Prasad & Bijoya Prasad: Production Management, Jain Brothers, New Delhi, 2008.
12. Norman Gaither: Production and Operations Management, The Dryden Press 13. Everett E Adam & Ronald J. Ebert : Productions and Operations Management
Tata Mc Graw Hill, New Delhi, 1974
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 58
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XII
HUMAN RESOURCE MANAGEMENT
Objectives: The objective of this course is to sensitize students to various facts of managing people and to create an understanding of the various policies and practices of human resource management. Unit I Managing People: Human Resource Management defined, Models of HRM, Process of HRM, and Reservations about HRM, HRM and Personnel Management, How HR impacts on organizational performance, HRM in context. Human Capital Management, Role of HR function, Role of HR practitioner, International HRM, Work and Employment-The nature of work, Employment relationship, the psychological contract. (1 Credit) Unit II Organisation Design and Development: The process analysis, and diagnosis, Responsibility for organization design. Job design and role development: Jobs and roles, Factors affecting job design, Job design, Job enrichment, High-performance work design, Organizational development, change and transformation: Organization development, Change management, Organizational transformation, Development and change processes. (1 Credit) Unit III People Sourcing: Human resource planning, Talent management, Recruitment, Selection, Induction to the organization, Release from the organisation. The Basis of performance management: Performance management defined, Understanding performance management, guiding principles of performance management, Performance appraisal and performance management. 360-degree feedback: 360-degree feedback defined, Use of 360-degree feedback, 360-degree feedback – methodology, 360-degree feedback – criteria for success, (1 Credit) Unit IV Organisational behaviour: Characteristics of people: Individual differences, Attitudes, Attribution theory – how we make judgements about people. Organizational commitment and engagement: The concepts of commitment and engagement, Influences on commitment and employee satisfaction, Engagement. How organizations function: Basic considerations, Organization theories, Organizational processes. Organizational culture: How organizational culture develops, the diversity of culture, the components of culture, Assessing organizational culture, measuring organizational climate. (1/2 Credit) Unit V Reward management: The philosophy of reward management, Elements of reward management, Total reward, paying manual workers. Job evaluation- Analytical job evaluation, Non-analytical job evaluation, Incidence of job evaluation, Computer assisted job evaluation. Market rate analysis- The concept of the market rate, Information required, Job matching, Presentation of data, Sources of information. Grade and pay structures-Grade structure defined, Pay structure defined, Guiding principles for grade and pay structures, Types of grade and pay structure, Designing grade and pay structures, Employee Voice- The concept of employee voice, involvement and participation. (1/2 Credit) Case Studies on the above Topics
Books Recommended:
1. De Cenzo & Robbins : Personnel / Human Resource Management, 3rd
(PHI) 2. McKenna & beach : The Essence of Human Resource Management (PHI)
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 59
3. Berdwell / Holden : Human resource Management A Contemporary Perspective (Mac Millan)
4. Michael Armstrong, “Human Resource Management”, 2010, Kogan Page. 5. Mathis & Jackson, “Human Resource Management”, 2009, Cengage. 6. David Lepak, Mary Gower, “Human Resource Management”, 2009, Pearson. 7. Paul Banfield, Rebecca Kay, “Human Resource Management”, 2009, Oxford. 8. Decenzo, “Human Resource Management”, 2008, Wiley. 9. Madhurima Lal, S.Qzaidi, “Human Resource Management”, 2009, Excel books. 10. Wayne & Caseia, Ranjeet Nambudri, “Managing Human Resource”, 2010, TMH. 11. Gomez Mejia et.al, “Managing Human Resource”, 2010, PHI. 12. Steve Fleetwood & Anthony Hesketh, Explain the performance of HRM, 2010,
Cambridge.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 60
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XIII
RESEARCH METHODOLOGY & STATISTICS FOR MANAGEMENT Objectives: The basic objective of this course is to familiarize the students with the statistical techniques popularly used in managerial decision making & Research it also aims at developing the computational skill of the students relevant for statistical analysis. Unit I - Research in Management: Research as an aid to decision making. Uses & limitations of research in management. Research design, collection of data, Types of Data, methods of Data collection. (1 Credit) Unit II - Data processing: Analysis, Interpretation, scaling techniques & report writing. Steps in preparing research report characteristics of a good research report. (1 Credit) Unit III - Statistics: Meaning and Salient Features of Statistics, Statistical Techniques, Role of Statistical Techniques in Management Decision Making. (1 Credit) Unit IV - Probability Theory: Probability: Concepts of Probability, Additive and Multiplicative Laws, Baye’s Decision Rule, Theoretical Distributions: Binomial, Poisson and Normal distribution. (1/2 Credit) Unit V - Sampling theory of estimation: Concept of Sampling, Reasons for Sampling, Types of Samples, Estimation, Hypothesis testing, Type I and Type II Errors. Large Sample Tests: Mean Test, Difference between Two Means, Difference between Two Standard Deviations. Small Sample Test: Mean Test, Difference between Means of Two Independent Samples, Difference between Two Dependent Samples or Paired observations, Z- test of significance of coefficient of correlation. (1/2 Credit) Unit VI - Non-parametric tests: Meaning-Advantages and Limitations of Non-Parametric Tests. The Sign Tests: One Sample Sign test, the Two Sample Sign Test for paired and independent observations, Chi Square Test and Test of Goodness of fit. Unit VII - Analysis of variance (ANOVA) Meaning, Assumptions, Procedure for Analysis of Variance, General form of ANOVA, One Way Classification, Two-Way Classification, Computation of Variance Books Recommended:
1. Amir D. Aczel & Jayavel Sounderpandian-Complete Statistics, 6th
Edition, TMH. 2. GC Beri- Business Statistics, TMH. 3. Anderson R, David Sweeney J, Dennis & Williams A Thomas- Statistics for Business and
Economics, 9th
edition, Thomson. 4. ND Vohra- Management Decisions, New Age Publications. 5. SP Gupta & MP Gupta- Business Statistics, Sultan Chand & Sons. 6. Levin R. L. Rubin S. David- Statistics for Management, 7th
Edition, Person/PH1
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 61
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XIV
ENVIRONMENT FOR BUSINESS & ENVIRONMENTAL MANAGEMENT Objectives: to develop the ability to analysis the competitive business environment to appraise the environmental pressures on business, and to understand the government policies and current issues in Indian perspective. Unit I - Basics of Business Environment: Nature, Concept and Significance & Types of Business Environment-Internal Environment, Economic Environment, Socio-Cultural Environment, Political Environment and Technological Environment (1 Credit) Unit II - Indian Business Environment: Government Policies-Industrial Policy, EXIM Policy, Technology Policy, Government policy regarding Small Sector Enterprises. Changing role of Government, Liberalization, Privatization, Globalization & its impact on Indian Economy, Multinational Corporations, Foreign Direct Investment (FDI). (1 Credit) Unit III - Environmental Education: Objectives, Functions of Environmental Education, Role of NGOs in Environmental Education, Environmental Protection Act (1 Credit) Unit IV - Managing Natural Resources: Importance of Water & Land, Water Management, Renewable and Non-renewable resources, Need of renewable resources (1/2 Credit) Unit V - Global Warming: Problems & Implications, Concept of Carbon Credit, Role of Government, Non-Government Agencies & Business in Prevention of Global Warming. (1/2 Credit) Case studies on the above topics. Books Recommended:
1. Environmental Policy-By James Lester, Duke University Press 2. Environmental Management System ISO 14001-By Dr. Ashok Joshi, L.
Ramkrishnan, Nivedita Sarnaik 3. Aswathappa: Essentials of Business Environment, Himalaya Publishing House. 4. Justin Paul: Business Environment-Text and Cases, The McGrawhill.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 62
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XV (A)
MANAGEMENT OF CREATIVITY AND INNOVATIONS Objectives: To enhance creative potential by strengthening various mental abilities and shape an ordinary learner to become an extraordinary learner; To expand the knowledge horizon of individual creativity and corporate creativity to transform the living conditions of the society. Unit I - Realms of Creativity: Creativity: Concept- Convergent and Divergent Thinking- Creative abilities - Creativity Intelligence, Enhancing Creativity Intelligence-Determinants of Creativity - Process-Roots of Human Creativity-Biological, Mental, Spiritual Social- Forms of Creativity- Essence, Elaborative and Expressive-Existential, Entrepreneurial and Exponential. (1 Credit) Unit II - Creative Personality: Traits - Congenial to Creativity- Motivation and Creativity- Strategies for Motivation for being creative - Conductive Environment: Formative Environment and Creativity- Environmental Stimulants- Blocks to Creativity- Strategies for unblocking Creativity. (1 Credit) Unit III - Corporate Creativity: Creative Manager- Creative Problems Solving, Techniques of Creative Problem Solving- Perpetual Creative Organizations-Creative Management Practices: Human Resource Management, Marketing Management, Management of Operations, Management of Product Design and Growth Strategies - Collective Creativity. (1 Credit) Unit IV - Creative Organisation: Issues and approaches to the Design of Creative Organizations - Successful innovative organization structure- Mechanisms stimulating Organizational Creativity- Creative Societies, Model of creative society. (1/2 Credit) Unit V - Management of Innovation: Nature of Innovation-Technological Innovations and their Management, Management Innovations, Innovative entrepreneurship- Agents of Innovation-Skills for Sponsoring Innovation, Practice cases and situations. (1/2 Credit) Books Recommended:
1. Pradip Khandwalla, Lifelong Creativity- An Unending Quest, Tata McGraw Hill, 2006.
2. Pradip Khandwalla, The Corporate Creativity -The Winning Edge, Tata McGraw Hill New Delhi.
3. Pradip Khanwalla, The Fourth Eye, Wheeler Publishing, New Delhi. 4. P. N. Rastogi, Managing Creativity of Corporate Excellence, Macmillan, New Delhi. 5. Jone Ceserani, Pater Greatwood- Innovation and Creativity, Crest Publishing House,
New Delhi. 6. Christensen Clayton, Innovation and General Manager, Tata McGraw Hill. 7. Margaret. A,Whit & Gary D. Bruton- The Management of Technology Innovation- A
Strategic Approach. 8. CSG Krishnama Charyulu & R. Lalitha- Innovation Management, Himalaya
Publishing House, 2007.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 63
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XV (B)
BUSINESS PROCESS REENGINEERING AND QUALITY MANAGEMENT
Objective: To create awareness about quality Management & Various Technologies of Quality
Management.
Unit -1 Business processes – Rethinking – Business processes Re-engineering – Introduction,
Steps in Reengineering process – Phases in re engineering programme. (1 Credit)
Unit -2 Process redesign – Business process Re engineering and information Technology –
Hurdles in Business process re engineering – Implementation – success of Business Process re
engineering. (1 Credit)
Unit -3 Concept of quality management – Managing for quality – Impact of quality management
in business and commerce – Quality assurance – Statistical quality control – Total quality
management – Recent trends in quality management Role of bench marking and business process
engineering in TQM. (1 Credit)
Unit -4 Continuous improvement and Kaizen – Quality function deployment – Quality circles
and Quality improvement teams – Administrative functions of TQM – Quality policy – Quality
Manual – Mission Statement. (1/2 Credit)
Unit -5 Models for achieving TQM – Zero Defects – Six sigma Motorola system – Defect
prevention System – Quality criteria based on Deming Prize – European Quality award and
Malcolm Baldridge Award. Quality systems and Quality certification – ISO 9000 Standards –
ISO 14000 standards. (1/2 Credit)
Books Recommended: 01. The Benchmarking Management Guide – American Productivity and Quality Center,
Productivity Press, USA 1993.
02. Beyond TQM – Flood, R.L. John Wiley & Siobns, England 1994.
03. The TQM Movement – Helga Drummond, UBSPBD, New Delhi, 1995.
04. Total Quality Management for Engineers – Mophammed Zairi.
05. Re Engineering the Organization- American Management Association, New York 1994.
06. Re-engineering the Corporation-by Michael Hammer & James Champy.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 64
M. B.A. II Semester University Examination 50 Marks
Internal Assessment 50 Marks Total 100 Marks
Total 4 Credits Paper No. XVI
E-BUSINESS Objectives: The objective of studying this paper is to enlighten the students with updated e business applications for buying and selling process and for managerial decision making with the recent IT applications Unit – I: E-Business Overview: Traditional Commerce Vs E-Commerce , E-commerce and E-Business, Categories of E-Commerce, Development and Growth of E-Commerce, Advantages and Disadvantages of E-commerce, International Nature of E-commerce. (1 Credit) Unit – II: E-Business Infrastructure: E-Commerce architectural framework, The Internet and WWW, Internet Protocols, Internet connection options, Security Issues in E-Commerce environment, Encryption Techniques, Payment systems, Types of Payments, Legal, Ethical and Tax Issues in e commerce. (1 Credit) Unit – III: Online Marketing and e Supply Chain Management: Online Marketing, Business Models of E-Marketing, Online Advertisement, Advertisement Methods & strategies, Online retailing–E-Auctions. E Supply Chain Management, E Procurement Process and the Supply Chain, Types of Procurement, Multi tier Supply Chains-Trends ,In Supply Chain Management for E commerce. (1 Credit) Unit – IV: Online Services: Online Financial Services- Online Banking & Brokerage, Online Insurance Services- Online Real Estate services, Online Travel Services-Online Hospitality Services, Online Recruitment Services, Online Publishing Services, Online Entertainment, E-Learning. (1/2 Credit) Unit – V: Mobile Commerce: Definition of Mobile Commerce, Mobile Commerce Framework, Growth of Mobile Commerce Benefits & Limitations of Mobile Commerce, Types of Mobile Commerce and its applications, Mobile Network Infrastructure, Information Distribution for Mobile Networks–Multimedia Content Publishing, Mobile Payment Models, Mobile Commerce Applications, emerging trends in e-commerce. (1/2 Credit) Books Recommended:
1. Gary P. Schneider, “Ecommerce-Strategy, Technology and Implementation”, Cengage Learning, India Edition.
2. Kenneth C. Laudon, Carol Guercio Traver, “E-commerce–Business, Technology, Society”,Pearson, Low Price Edition.
3. Bharat Bhasker, “Electronic Commerce–Framework, Technologies and Applications”, 3
rdEdition. Tata McGraw, Hill.
4. Efraim Turban, Tae Lee, David King & H. Micheal Chung, “Electronic Commerce–A Managerial Perspective”, Pearson Education Asia.
5. CSV Murthy, “E-commerce-Concepts, Models & Strategies”, HPH. 6. J. Christopher Westland & Theodore H K Clark, “Global Electronic Commerce –
Theory and Case Studies”, Oxford Universities Press. 7. Martin Bichler, “The Future of e-Markets”, Cambridge press.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 65
M. B.A. II Semester Internal Assessment 50 Marks
Total 50 Marks
Paper No. XVII
COMPREHENSIVE VIVA
The performance of the student at comprehensive viva examination will be done by a panel
of internal and external examiner. The candidate will be examined in the papers which he/she
studied during semester 1st
and semester 2nd
.There will be no Internal assessment. The
student will make an oral presentation before a panel of examiners. Internal examiner
nominated by the Director of the institute and external examiner (to be appointed by
director/principal of the institute form a panel proposed by Director and approved by the vice
chancellor).The assessment of the report and its presentation will be jointly done by the
internal and external examiner.
*************
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 66
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XVIII
BUSINESS POLICY AND STRATEGIC MANAGEMENT Objective: The objective of this subject is to develop strategic insights and tactics for the managerial decision making and developing rational mind for business quest. Unit - I Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution - Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy - Strategic Management Process. (1 Credit) Unit - II Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development, Strategic formulation and strategic planning. (1 Credit) Unit - III Strategic analysis: Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit (1 Credit) Unit - IV Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies. Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging, Growing, Mature & Declining Industries. (1/2 Credit) Unit - V Strategy implementation: Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework - Concepts of Learning Organization Functional issues – Functional plans and policies – Financial, Marketing, Operations, Personnel, IT. Strategy Evaluation – Operations Control and Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard. (1/2 Credit) Books recommended: 1. Azhar Kazmi -Strategic Management and Business Policy Tata McGraw Hill. 2. R.M.Srivastava -Management Policy and Strategic Management –Concepts, Skills and
Practices- Himalaya Publishing House. 3. S. Namakumari Strategy Text& Cases The Indian Concept Macmillan Business Books. 4. Thomas L. Wheelen- Concepts in Strategic Management and J. David Hunger Business
Policy-Krish Rangarajan Pearson Education. 5. Ireland, Hoskisson, Strategic Management- Hitt Cengage Learning. 6. Subba Rao,P Business Policy and Strategic Management -Himalaya Publishing House. 7. John A Pearce II Richard B Robinson, Jr. Amita Mital- Strategic Management
Formulation, Implementation and Control, Tata McGraw Hill. 8. R. Srinivasam- Strategic Management, Prentice Hall of India Pri.Ltd – Delhi.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 67
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XIX
BUSINESS ENTREPRENEURSHIP & PROJECT MANAGEMENT Objectives: To encourage students to develop their own business plan and projects. To motivate students to set up their own business venture. Unit - I Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development, Definitions of Entrepreneur, Entrepreneurship, Innovation, Invention, Creativity; Concepts of Entrepreneur, Manager, Intrapreneur / Corporate Entrepreneur – Comparative study of Roles, Responsibilities, and Career opportunities; Entrepreneurship as a Career Option, Entrepreneurship as a Style of Management. (1 Credit) Unit - II Creating Entrepreneurial Venture: Business process planning, Environmental analysis, Search and Scanning, Identifying problems and opportunities, Defining business idea, Basic Government procedures to be complied with. (1 Credit) Unit - III Role of Government in Entrepreneurship Development: MSMED Act, 2006, Role of Government in promoting Entrepreneurship, Institutional support for Entrepreneurship Development (1 Credit) Unit - IV Project Management: Concept, Types of Projects, Project Planning and Management, Project Life Cycle, Feasibility Study (1/2 Credit) Unit - V Project Organization, Project Team, Project Leadership Note: It is expected that student will prepare a project report on ‘Setting up a new Small Enterprise’. This project report will carry 50 marks as a part of Internal Assessment. (1/2 Credit) Books Recommended: 1. Management and Entrepreneurship – Veerbhadra Havinal- New Age International Publishers 2. Entrepreneurship: New Venture Creation – David H. Holt 3. Entrepreneurship Development – Satish Taneja, Himalaya Publishing House 4. Project management – K. Nagarajan. 5. Entrepreneurship: Strategies and Resources – Marc J. Dollinger, Pearson Education 6. The Culture of Entrepreneurship – Brigitte Berger. 7. Innovation and Entrepreneurship – Peter F. Drucker 8. Entrepreneurship – Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd 9. Entrepreneurship Theory and Practice- Raj Shankar, Tata McGraw-Hill Education 10. Project Management planning & control techniques- Rory Burke, John Wiley & Sons 11. Intrapreneurship: Gifford Pinchot 12. Entrepreneurship Development - C. B. Gupta, Srinivasan, Sultan Chand & sons
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 68
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XX
MANAGERIAL COMMUNICATION Objectives: The objective of this course is to impart communication skills amongst the students so that on completion of the course they will be equipped with communication skills. Unit -I Communication in organizations: Definition – Communication and organizational communication – communication models – communication process – types – principles – Role of managers in business communication – Role of technology in contemporary communication process. (1 Credit) Unit –II Communication Skills: Public speaking – Counseling, listening, interview – Basic principles of Journalism – Group communication – Group discussion – Seminars – symposia – paper presentation – Reporting – Basic principles for drafting business letters – Layouts – Circulars – Agenda – Minutes – Memo – Reports – Employment letters. (1 Credit) Unit –III Organizational communication: Internal and External communication – Structural issues that effect communication – communication within basic organization structure – Advantages and Disadvantages of informal structure – The Grapevine communications between employees and Trade unions – communication to share holders and investing public – communications and Ethical actions in organizations. (1 Credit) Unit –IV Communication for organizational effectiveness: Sources and Effects of conflict in communication – Approaches to managing conflict communications – organization design and conflict management – communication and Role conflict – Efficiency of organizational structure to reduce destructive effects of role conflict. (1/2 Credit) Unit –V Organization with government and Other Public: Basic principles of public relations – Interaction with several public corporate image – Factors governing corporate image. Building and maintaining corporate image – Correspondence with insurance and banking companies, suppliers and agents – sales letters. (1/2 Credit)
Books Recommended: 1. Dalmar Fisher : Communication in Organizations Jaico Pub. 2. Lesikar, Pettit & Flatley : Lesikar’s Basic Business Communication (TMH) 3. Jessmand Dows & William Ird : Functional Business Comunication (TMH) 4. Chappan and Reed : Business Communications. 5. Laland Drown : Communication Facts & Ideas in Business. 6. N.H. Arthereya : Written Communications and Results. 7. Denns Murphy : Communication in Business and Industry. 8. Kaul : Business Communication. 9. Kaul : Effective Business Communication. 10. Ghanekar Anjali : Communication skill for Effective Management.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 69
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXI
INTERNATIONAL BUSINESS MANAGEMENT
Objectives: The objective of this course is to provide understanding to the students about international business management. The students will benefit by acquiring new ways and means in working with international business environment. Unit - I - Introduction of Globalization: Globalization-meaning, importance and impact, Forces behind Globalization, Dimension of Globalization, Introduction to International Business, Why companies engage in International Business, Stages of Internationalization, Approaches of International Business, theories of International Business (Adam Smith, David Ricardo, Heckscher-Ohlin theory). (1 Credit) Unit - II - International Business Environment: Cultural Environment, Political Environment, Legal Environment, Social and Economic Environment, technological environment, India’s Foreign Trade policy, Foreign Direct investment (FDI(), Country risk analysis. (1 Credit) Unit - III - International Regulation: Trade Regulation-Tariff and Non-tariff Barriers, Trade Block: EU, NAFTA, ASEAN and SAARC, General Agreement on Trade and Tariffs (GATT), World Trade Organization – IPR, TRIPS, TRIMS, GATS, ILO. (1 Credit) Unit - IV - Strategies for global business: International Marketing-Concepts, Practices and Strategies, Global Market Entry Strategies-Exporting, Licensing, And Franchising, Contract manufacturing, Assembly and Integrated Local Manufacturing, Mergers and acquisition. Global Ownership Strategies-Strategic Alliance, Types of Strategic Alliance, Selection of Strategic Alliance Partner. (1/2 Credit) Unit - V: Recent Trends in International Trade: Export- Import procedures and Documentation, Current Trade Agreement, Anti-Dumping, Strategic Plan of India for Doubling Export, Trends in India’s Foreign Trade, Special Economic Zones (SEZs), India’s Balance of payment, International accounting standards. Unit VI: Case Studies on the above topics (1/2 Credit) Books Recommended: 1. Sundaram and Black- International Business Environment 2. Bhalla and Raju - International Business Environment 3. P.G.Apte - International Financial Management 4. Francis Cherulinam - International Business 5. Rao and Rangachari- International Business 6. Rathod- Export Management 7. Rao and Rangachari- International Business 8. Charles Hill -Global Business Today 9. Charles Hill - International Business 10. John D.Daniels- International Business Environment & Operations
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 70
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXII (A)
Elective: Marketing Management - I
CONSUMER BEHAVIOR AND MARKETING RESEARCH
Objectives: To provide understanding among the students about buyer behavior in a holistic manner, to analyze consumer behavior and apply that knowledge in designing marketing strategies and in enhancing effectiveness of marketing programs. Unit - I Consumer Behavior: The definition and scope, Need & Significance, Framework, Theories, Models (1 Credit) Unit - II The Consumer as an Individual: Consumer Motivation, Personality & Consumer Behaviour, Consumer Perception, Consumer Learning, Consumer Attitude Formation & Change, Communication & Consumer Behaviour. (1 Credit) Unit - III Environmental Influences on Consumer Behaviour: Reference Groups & Family Influences, Social Class & Consumer Behaviour, Influence of Culture on Consumer Behaviour. (1 Credit) Unit - IV The Consumer’s Decision Making Process: Consumer Influence & the Diffusion of Innovations, Consumer Decision Making and Beyond. (1/2 Credit) Unit - V Marketing Research: Introduction & Basic Concepts, Nature and Scope, Marketing Research Process, Marketing Research Frameworks. Data Collection- Data Availability and Collection Procedures, Questionnaire Design, Scaling Techniques, Sampling Designs, Data Processing, and Analysis, Report Preparation and Presentation (1/2 Credit) Books Recommended: 1. Aaker, Kumar, Day - Marketing Research – John Wiley & Sons 2. Cooper Business research methods – Tata McGraw-Hill 3. David L. Loudon, Albert J.Della Bitta - Consumer Behavior – Tata McGraw-Hill 4. G. C. Beri - Marketing Research – Tata McGraw-Hill 5. Leon Schiffman, Leslie Lazar Kanuk - Consumer Behaviour – Pearson Education 6. Naresh K. Malhotra - Marketing Research An Applied Orientation – Pearson Education 7. P.K. Agrawal, Kumar - Consumer Behavior An Indian Perspective – Pragati Prakashan 8. Rajendra Nargundkar - Marketing Research – Tata McGraw Hill 9. Ramanuj Majumdar - Marketing Research Text Applications and Case Studies- New
Age International Pvt. Ltd. 10. Suja Nair - Consumer Behavior
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 71
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIII (A)
Elective: Marketing Management - II
ADVERTISING, SALES PROMOTION, SALES & DISTRIBUTION MANAGEMENT Objective: To study the integrated communication mix elements through advertising, sales promotion and sales and distribution management and to nurture the techniques of advertising and sales promotion through new business marketing applications. Unit - I Introduction to Advertising Management: Meaning of Advertising and Communication – Integrated Marketing Communication (IMC) – Challenges and Opportunities in Advertising –Economic, Social and Ethical Aspects of Advertising - Role of Advertising in Promotional Mix – Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design. (1 Credit) Unit - II Advertising Budget and Effectiveness: Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising Effectiveness – Advertising Agencies. Direct Response Advertising – Home Shopping – Direct Mail – Catalogs Telemarketing – Internet Advertising – International Advertising – Impact of Culture – Customs (1 Credit) Unit - III Sales Promotion: Sales Promotion - objectives, consumer and trade oriented sales promotion. Developing and operating sales promotion for consumers & trade: Sales promotion tools: off - shelf offers, price promotions, premium promotions, prize promotions, coordinating, Sales promotions and advertisement. Support media – Elements of Support media and their role. Direct marketing, the internet & Interactive Marketing, publicity and public relations. Monitoring, evaluating & controlling promotion programme. (1 Credit) UNIT - IV Personal Selling: Role of personal selling in IMC programme. Integration of personal selling with other promotional tools. Personal selling process and approaches. Evaluating, motivating and controlling sales force effort. (1/2 Credit) Unit - V Distribution Management System: Role and functions of channels of distribution. Distribution Systems. Distribution cost, control and customer service. Channel design, and selection of channels, selecting suitable channel partners. Motivation and control of channel members. Distribution of Services, market logistics & supply chain management. (1/2 Credit) Books Recommended:
1. Dr. S. Gupta “Sales & Distribution Management”, 2010, Excel Books, 2nd
Ed. 2. Krishna K. Havaldar and Others – Sales and Distribution Management, TATA
Mcgraw.Hill Co. 3. Krishna K. Havaldar and Vasant M. Cavale “Sales & Distribution Management”, 2009,
Tata McGraw Hills. 4. Mark W Johnstan and Others. – Sales Force Management, TATA Mcgraw.Hill Co. 5. S.A. Chunawala – Sales and Distribution Management, Himalaya Publishing House. 6. SHH Kazmi & Satish Batra “Advertising & Sales Promotion”, 2009, Excel Publishers. 7. Vaswar Das Gupta – Sales Management in the Indian Perspective – Prentice Hall of
India Ltd. New Delhi.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 72
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIII (A)
Elective: Marketing Management - III
RURAL & INDUSTRIAL MARKETING
Objective: The objective of the course is to provide conceptual understanding on rural and industrial marketing with special reference to Indian context and develop skills required for planning of rural and industrial marketing. Unit - I Introduction to Rural Marketing: Definition, evolution, Concept and components – Characteristics of Rural Markets, rural market in India, size and scope, changing pattern of rural demand, constrains to rural marketing and strategies to overcome the constrains, rural v/s urban marketing. (1 Credit) Unit - II Rural consumer behaviour: Factors influencing rural consumer behaviour, marketing environment in rural areas-Demographic, Political, economical, socio-cultural, technological, Natural. Rural Marketing Research. (1 Credit) Unit - III Rural Marketing strategies: Rural Segmentation, Targeting and positioning, rural marketing plan, rural product, rural price, rural distribution, rural sales force management, communication process, rural media, media model and media innovation. (1 Credit) Unit – IV The Nature of Industrial Market: Understanding industrial markets – difference between industrial marketing and consumer marketing, industrial marketing in the global content. Industrial buying process and buyer segmentation. (1/2 Credit) Unit - V Procurement Management: Key accounts management, buying centre, buying criteria, buying centre influences, Purchase and procurement procedure. (1/2 Credit) Books Recommended:
1. C.S. Krishanama Charyulu; Rural Marketing. Lalitha Ramakrishanan text and cases 2. Ramkishen Y: new perspectives in rural and agricultural marketing-Jaico Books,2002 3. Anjila Saxena and Other (Ed.) : Rural Marketing – Thrust and challenges – National
Publishing House, Jaipur, 1997. 4. Rajagopa; Rural Marketing – Development Policy, Planning and Practice – Rawat
Publications, Jaipur, 1998. 5. Robert R. Reeder, Edward G. Brierty & Betty H. Reeder - Industrial Marketing
6. Haynes - Business Marketing
7. Rangan - Business Marketing
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 73
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXV (A)
Elective: Marketing Management - IV
RETAIL MANAGEMENT
Objectives: The purpose of this course is that the students should gain an understanding on Basics of Retailing, Functional aspects of Retailing, Current Trends in Retailing & Application of IT in Retailing Unit-I Introduction to Retail Management: Retailing, Meaning, Importance of Retailing, Functions of Retailers, Theories of Retail Development, Retail Formats, Organized and Unorganized Retailing, Retailing Environment, Retailing in India, Recent Trends in Retailing, Problems and Challenges of Retailing, FDI in Retailing (1 Credit) Unit-II Retail Store Location, Store Layout and Design: Types of Store locations, Factors for Choosing Store Location, Steps involved in Store Location, Layout Selection, Principles of Store Design, Importance of Store Design, Interior & Exterior Design, Important Considerations in Store Selection and Design (1 Credit) Unit-III Retail Merchandise Management and Retail Pricing Classification of Consumer Goods, Product Range, Merchandise Procurement, Process of Merchandise Procurement, Merchandise Assortment Plan, Category Management, Retail Pricing, Factors Affecting Retail Pricing, Different Approaches of Retail Pricing (1 Credit) Unit-IV Retail Human Resource and Promotion Management: Overview of Human Resource in Retail-Recruitment, Selection, Training, Motivation and Evaluation of Performance of Personnel. Need and Importance of Promotion Mix in Retailing, Retail Promotion Mix Strategies, Communication Mix, Visual Display (1/2 Credit) Unit-V Retail Customer Behaviour, CRM & IT in Retailing: Factors affecting Customer Buying Behaviour, Customer Segmentation in Retailing, Customer Relationship Management in Retailing, Application of IT in retailing, Enterprise Resource Planning(ERP), New Trends in IT for Retailing (1/2 Credit) Books Recommended:
1. A Shiva Kumar : Retail Marketing: Excel Books. 2. Barry Berman and Joel R Evans: Retail Management – A Strategic
Approach:Pearson. 3. Chetan Bajaj, Rajanu\ish Tuli and Nidhi V Srivastava, Retail Management, Oxford. 4. Diamond – Retail Buying, Pearson Education. 5. Gipson G Vedamani: Retail Management. JAICO publishing house. 6. KVS Madan : Fundamentals of Retailing:Tata McGraw Hill. 7. Lamba: Art of Retailing : Tata McGraw Hill. 8. Levy, Weitz and Pandit : Retailing Management:Tata McGraw Hills. 9. Suja Nair : Retail Management: Himalaya.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 74
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXII (B)
Elective: Financial Management - I
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT RETAIL MANAG Objective: The course is designed with a view to acquaint the students with the working of security market and principles of security analysis and to develop the skills required for portfolio management so as to be able to judge the competitive position of firms in capital market and review the related business decisions. Unit - I Investments: Nature, Objectives, Process, Types and Media -Investment and Speculation Securities- Investment principles -Securities Markets: Primary and Secondary Market - Stock Exchanges in India: BSE, NSE, OTCEI, Organization and Regulation. (1 Credit) Unit - II Securities Analysis: Objectives of Securities Analysis - Fundamental analysis: Economy, Industry and Company Analysis -Technical Analysis: Dow Theory- Efficient market theory. (1 Credit) Unit - III Valuation of Securities: Valuation of Equity Shares and Preference Shares, Valuation of Debt Securities - Risks in Investments, Problems and Cases on valuation of common stocks and debt securities in different situation and Bond Yields - concept and problems - Equity research in India. (1 Credit) Unit - IV Technical Analysis: Efficient Market Hypothesis -Technical Analysis: Meaning- Technical Analysis, Market/Technical Indicators, Charting Techniques -Elliot Wave Theory. (1/2 Credit) Unit - V Portfolio Theory: Traditional Theory of Portfolio Management, Efficient Market Theory, Modern theory of Portfolio Management, Markowitz Risk Return Optimization, CAPM, Sharpe Portfolio Optimization - Portfolio Selection, Diversification - Efficient Frontier, Capital Market line (Problems & Cases). Portfolio Performance Evaluation: Concept, objectives, Sharpe’s Gtreyon and Jenson’s Portfolio Performance measures - Portfolio revision: Constraints, Formula Plans (Problems and cases). (1/2 Credit) Books Recommended:
1. Fisher and Jordan: Securities Analysis and Portfolio Management Prentice Hall, India, New Delhi.
2. Graham & Dadd: Securities Analysis and Portfolio Management Mc. Graw Hill Com. New York.
3. Preeti Singh Investment Management, Himalaya Pub. Com. Bombay. 4. S. Kevin: Security Analysis and Portfolio Management, PHI, New Delhi. 5. V. Gangadhar & G. Ramesh Babu, Investment Management (including Portfolio
Management and Security Analysis), Anmol Publications, New Delhi. 6. V.A. Avadhani; Securities Analysis and Portfolio Management, Himalaya
Publishing House, Bombay. 7. V.JK. Ball: Investment Management, S. Chand & Co. N. Delhi.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 75
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIII (B)
Elective: Financial Management - II
FINANCIAL SERVICES MANAGEMENT
Objective: To focus on research, strategy and application specific to decision making in the
highly competitive and rapidly growing services sector.
Unit –I Indian Financial System:
Organized and undiagnosed Capital and Money markets – Players and types of Financial
Services – Funds based and fee based Financial Services – NBPCs and their services – Role of
financial services in growth & Development of Indian Economy. (1 Credit)
Unit –II Merchant Banking:
Nature Scope : Issue Management. Functions of Merchant Banker – SEBI and Merchant Banking
in India. Leasing Concept – types – Leases Vs Borrowing. (1 Credit)
Unit –III Mutual Funds:
Concept –types of funds, advantages SEBI and Regulation of Mutual funds – Evaluation of
performance of Mutual Funds. (1 Credit)
Unit –IV Venture Capital:
Nature and scope – Regulatory Framework – Venture Capital Investment Process – Evaluation
Criteria – Limitations – Problems of Venture Capital Funds in India – Global Experience of
venture Capital, Factoring concept – forms – Hire purchases – Housing Finance, Insurance
Services, Consumer finance commercial paper – (problems and cases) (1/2 Credit)
Unit –V Credit Rating:
Concept of credit Rating – Types of credit rating – Credit rating and their Methodologies –
Emerging avenues of Rating Services & Credit rating Agencies in India (1/2 Credit)
Books Recommended:
1. Deodhar and Abhyankar : Indian Financial System, Himalaya Publishing House, Mumbai.
2. M.Y. Khan ; Financial Services, TATA Mc Graw Hill publishers, New Delhi.
3. Machi Rajio : Indian Financial System : Vikas Publishing House, New Delhi.
4. V.A. Avadhani ; Marketing, of Financial Services, Himalaya publishing House, Mumbai.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 76
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIV (B)
Elective: Financial Management - III
STRATEGIC FINANCIAL MANAGEMENT
Objective: The objective of the course is to make student aware of the strategic decisions to be undertaken to familiarize with finance function. Unit-I: Introduction to Strategic Financial Management: Conceptual Frame work – 9-S Model for strategic Financial Management – Rights Issue – Initial Public Offer – Private Placement. (1 Credit) Unit-II: Capital Structure Planning: Estimating Financial Requirements – Understanding Debt – Debt Securitization – EBIT-EPS Analysis Indifference Point – Levered Beta – Un-levered Beta (Problems and cases). (1 Credit) Unit-III Corporate Acquisitions: Types of Acquisitions – Mergers – Reasons – Exchange Ratio –Takeovers – (Problems and cases). (1 Credit) Unit-IV Corporate Valuation: Different Approaches for valuing business enterprises – Concept of valuation of shares – Various Methods of valuation of shares – valuation of Goodwill – Estimating Equity Free Cash Flows –– Economic Value Added Approach. (Problems and cases). (1/2 Credit) Unit-V Corporate Restructuring and Reengineering: Changing Ownership – Spin-off – Split-off – Leveraged Buyout – Financial Restructuring – Buy Back of Shares –– Bench Marking Practices . (1/2 Credit) Books Recommended:
1. Aswath Damodaran – Corporate Finance Wiley India 2nd Edn. 2. Glen Arnold, Mohan Kumar – Corporate Financial Management, 3rd Edn. Pearson
Education. 67 3. J. Fred Weston, Kwang SC Hung, Susan E. Hoag Mergers – Restructuring and Corporate
Control, Prentice Hall, India, 2007. 4. Jonathan Berk Peter DeMarzo – Financial Management Pearson Education, 1st End.
2007. 5. Prasanna Chandra – Financial Management, Tata McGrawhill Book Co. Ltd. 4th Edn. 6. R. Srivastava – Financial Management and Policy, Himalaya Publishing House, 4th Edn.
2009. 7. Shridan Titman, John DMartin, V. Ravi Anushuman – Valuation Analyzing Global
Opportunities, Pearson Education 1st Edn. 8. Sudhindra Bhat – Financial Management, 2nd Edn. Excel Books, 2008.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 77
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXV (B)
Elective: Financial Management - IV
FINANCIAL DERIVATIVES
Objective: The course aims to develop an understanding of the importance of financial
derivatives and the institutional structure of the markets on which they are traded as well as
developing the analytical tools necessary to price such instruments.
Unit–I Introduction to Derivatives: Concept, Financial risk and importance of derivatives, Introduction – Evolution – Signification
and functions – Types - Financial and Commoditize – Players in Derivatives Market – Trading
and types of Orders – Settlement Procedure – Clearing House – Mark-to-Market – SPAN Margin
System. (1 Credit)
Unit–II Forward & Future Contracts: Concept – Features – Forward Contract Types – Forward Rate Agreements – Forward Trading
Mechanism – Forwards Vs. Futures – Future Contracts – Types – Evolution of Futures Market –
Players in future market – Functions – Trading Mechanism – Specifications of future contracts –
Pricing of futures-Yielding no income, known income, known dividend – Hedging with futures
and forwards (Problems) (1 Credit)
Unit–III Options: Concepts – Options Vs. Futures – Types – Trading with options – Basic principles – Strategies
involving options – Hedging with options – Currency options. Valuation of Options – Factors
determining option value – Binomial Option Pricing Model-single period and two periods –
Black-Scholes Option Pricing Model-non dividend and dividend paying strategies – The Greeks
of Black Scholes Model. (1 Credit)
Unit–IV Financial Derivative Market in India: Recommendations of L.C. Gupta Committee on derivatives – Trading Mechanism at NSE and
BSE – Eligibility of stocks – Regulation of Trading System – J.R. Verma Committee Report on
Regulation of derivatives in Indian Stock Market. (1 Credit)
Books Recommended:
1. D.C. Patwari & Anshul Bhargava: Options & Futures, Jaico Publishing House,Mumbai.
2. G.Kotreshwar: Risk Management-Insurance and Derivatives, Himalaya Publishing House,
Mumbai, 2007.
3. Jayanth Rama Varma: Derivatives and Risk management, Tata McGraw-Hill Publishing
Company Ltd., New Delhi.
4. John C. Hull: Options, Futures, and Other Derivatives, Pearson Education, Seventh Edition.
5. N.R.Parasuraman: Fundamentals of Financial Derivatives, Wiley India Pvt. Ltd.
6. S.L.Gupta: Financial Derivatives-Theory, Concepts and Problems, Prentice-Hall of India
Pvt. Ltd., new Delhi, 2008
7. S.S.S.Kumar: Financial Derivatives, PHI Learning Pvt. Ltd., New Delhi, 2008.
8. Somanathan T.V: Derivatives, Tata McGraw-Hill Publishing Co.Ltd., New Delhi,2008.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 78
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXII (C)
Elective: Human Resource Management - I
HUMAN RESOURCE PLANNING
Objectives: To understand the purpose, process and applications of Human Resource Planning in the context of different organizational strategies. To create a critical appreciation and knowledge of understanding the determinants of Human Resource requirements. Unit- I Introduction to HRP: Definition and concept of HRP, objectives, Need and Importance, factors, levels of HRP, problems of HRP, benefits, process, HRP components, Guidelines of effective HRP. (1 Credit) Unit - II Human Resource Development Concept, Objectives, Need and Significance, Mechanisms and Assumptions of HRD, qualities of HRD manager, Difference between HRM And HRD, principles, Employee Counseling, Methods of Developing Human Resources (1 Credit) Unit - III Job Analysis and Job Design: Concept, Meaning and definition, Objectives, significance, process, techniques, Position Description, Position Specification, Role analysis, Concept of Job Design, Approaches to job design, Methods of Job Design, Recent trends in Job Redesign. (1 Credit) Unit - IV HR Forecasting: Forecasting manpower needs, the forecasting process, inventorying available talent, projecting future talent supply, forecasting staffing requirements. Index analysis-expert forecasts-delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, and regression analysis. (1/2 Credit) Unit - V Career Planning and Succession Management: Definition, concepts, stages of career development process and organizational HR policies, carrier Anchors-stages of growth and career, career processes succession management process and Management development programmes, objectives of MDP’s, job rotation, Auditing MDP’s management development methods, succession management, challenges of succession management, Replacement analysis. (1/2 Credit) Books Recommended: 1. Charles M. Vance - Managing a Global Workforce (-challenges and opportunities in
IHRM) PHI-Private Ltd, New Delhi - 2007 2. Dr. Nilanjam Sengupta- International Human Resource Management Excel Books, New
Delhi 3. Edwards - Internationa HRM, Pearson Education. 4. K. Aswathappa - International Human Resource Management Sadhna Dash Text and
Cases Tata McGraw Hill Publishing Company Ltd 5. P. Subba Rao - International Human Resource Management Himalaya Publishing House 6. P.L. Rao - International Human Resource Management – Text and Cases Excel Books-
New Delhi 7. Peter J. Dowling - International Human Resource Management.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 79
8. Sujata Mangalai - Globalization and Human Resource Management, Excel Books 9. Wendell L. French - Human Resource Management
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 80
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIII (C)
Elective: Human Resource Management - II
HUMAN RESOURCE TRAINING AND DEVELOPMENT
Objectives: The purpose of this paper is to provide an in-depth under-standing of the role of
training in the HRD and to enable the course participants to manage the training system and
processes.
Unit - I Introduction to Training:
Definition, Scope, Objectives, Difference between Training & Development, Analysis of
Training Need- Organizational Analysis and Operational Analysis, Training Design.
(1 Credit)
Unit - II Training Process:
Methods of training-On-and Off-the-Job training, Techniques and Aids of training,
Developing Groups and Climate, Training Approaches, Implementation of Training, Trainers
Skills and Styles. (1 Credit)
Unit - III Learning:
Concept, Principles of learning, Learning Principles, condition of Learning, Hierarchy of
Learning, Learning Cycle, Learning Curve, Adult learning, Human learning and Memory,
Electronic Learning, Theories of Motivation. (1 Credit)
Unit - IV Training Evaluation:
Validation and Evaluation of training-Types of Evaluation Instruments, Types of Evaluation
Techniques, Dimensions of training evaluation, Models of training evaluation, cost-benefit
Analysis, Training Audit. (1/2 Credit)
Unit – V Recent trends in Training and Development:
New Area of Training and development- innovation in training, Computer based training,
Grid training, SSL technology, Modular programme, walkabout, out Bound training
Programme, self-efficacy Programme, Neuro linguistic programme. (1/2 Credit)
Books Recommended:
1. B Janakiram, Trainign & Development, biztantra New Delhi 2. P L Rao, Training and Development, Excel Book New Delhi. 3. R. Krishnaveni Human Resource Development a Researcher’s perspective Excel
Books- 2009 4. Raymond A Noe, Employee Training and Development, Tata McGraw Hill, New Delhi. 5. Rolf P Lynton, Training for Development, Vistaar publications (SAGE), Delhi 6. Sage Publication, New Delhi 7. T.V. Rao Future of HRD , Macmillan India Ltd 8. T.V. Rao Human Resources Development-Experiences- Interventions Strategies
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 81
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIV (C)
Elective: Human Resource Management - III
MANAGEMENT OF INDUSTRIAL RELATIONS & EMPLOYMENT LAWS Objectives: To understand the Basic concept Management of industrial relations &
employment laws. Unit - I Industrial Relations: Basic concept & Philosophy of Industrial Relations – Historical background – Evolution &
growth of Industrial Relations in India – Structure & framework of Industrial Relations –
Factors influencing Industrial Relations in India. (1 Credit)
Unit - II Industrial Disputes: Collective Bargaining, Trade unions, Employee Grievances and Discipline.
(1 Credit)
Unit - III Trade Unions Act, 1926: Definitions, Objectives of the act, coverage, registration & recognition of Trade Unions.
Industrial Employment (Standing Orders) Act, 1946: Various issues pertaining to
employment standing orders. Industrial Disputes Act, 1947: Machinery available for settling
for grievance handling, penalty, strike lockout, layoff, retrenchment etc.
The Payment of Bonus Act, 1965: Computation of gross benefit and available surplus
disqualification for bonus, set on and set off allocable surplus, reference of disputes under the
act, penalty special provision with respect to payment of bonus linked with production of
productivity.
(1 Credit)
Unit - IV Employees Provident Funds (and Misc. Provisions) Act, 1952:
Exempted establishments, employee family pension scheme, employee’s deposit linked
insurance scheme, Mode of Recovery of Money due from employees, protection against 75
attachment, priority of payment of contribution over other debts, employer not to reduce
wages etc., liability in case of transfer of establishment. Workman’s Compensation Act,
1923: Objective of the Act Definitions, Dependant Employer, Wages, Workmen, Workmen’s
Compensation (Employer’s Liability for compensation, amount of compensation, Procedure
for compensation) (1/2 Credit)
Unit - V Employee’s State Insurance Act, 1948:
Contributions, administrative arrangements, Benefits (Sickness Benefit, Maternity Benefit,
Disablement Benefit, Dependants Benefit, medical Benefit, Funeral Benefit, Prescribed
Specification for Entitlement Administration of Disablement Benefit), Provision of Medical
Treatment by State Government, Penalties. Minimum Wages Act, 1948: Definition, all
provisions of the act. Payment of Wages Act, 1936: Definition, scope and provision of the
act.
The Contract Labor Regulation and Abolition Act: Definition, scope and provision of the act.
Factories Act, 1948: Definition, scope and provision of the act. Shops & Establishment Act:
Ethical issues & Laws at Work Places. (1/2 Credit)
Books Recommended: 1. Atkinson- Introduction to Psychology
2. C.B. Memoria & Memoria- Dynamics of Industrial Relations in India
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 82
3. C.B. Memoria -Personnel Management & Industrial Relations
4. Monappa -Industrial Relations
5. V.P. Michael- Human resource Management & Human relations.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 83
MBA III SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXV (C)
Elective: Human Resource Management - IV
LEADERSHIP SKILLS AND CHANGE MANAGEMENT
Objectives: The course will let the student understand the impact and importance of becoming a leader, effective leadership behavior and styles. Understanding the change, its role and implementation. Unit- I The nature and importance of leadership: The meaning of leadership – leadership as a partnership – leadership vs. management – the Impact of leadership on organizational performance – leadership roles – the satisfactions and frustrations of being a leader. Traits, Motives, and characteristics of leaders: Personality traits of effective leaders’ leadership motives-cognitive factors and leadership. (1 Credit) Unit -II Effective leadership behaviour and attitudes: Task-related attitudes and behaviours – relationship-oriented attitudes and behaviours – super leadership: leading others to lead themselves – 360-degree feedback for fine-tuning leadership approach. (1 Credit) Unit- III Leadership styles: the leadership continuum: Classical leadership styles – the boss-centered vs. employee-centered leadership continuum – the autocratic participative free rein continuum- the leadership grid styles – the entrepreneurial leadership style – gender differences in leadership style – selecting the best leadership style. (1 Credit) Unit -IV Developing teamwork: Team leadership vs. solo leadership – advantages and disadvantages of group work and team work – the leaders role in the team-based organization-leader behaviour and attitude the foster teamwork. Leadership development, succession and the future: development through self-awareness and self-discipline – leadership development programmes. (1/2 Credit) Unit- V Understanding change: Nature of change – forces of change – perspective on change: contingency perspective – population ecology perspective institutional perspective – resource-dependence perspective Types of change: continuous change – discontinuous change – participative change – directive change. Implementing change: assemble a change management team – establish a new direction for change – prepare the organization for change – set up change teams to implement change – align structure, systems and resources to support change – identify and to remove road blocks to change – absorb change into the culture of the organization (1/2 Credit) Books Recommended:
1. David M. Herold, Donald B. Fedor -Change the Way You Lead Change: Leadership Strategies that REALLY Work -
2. Gerard J. Puccio, Mary Murdock, Marie Mance -Creative leadership: skills that drive change
3. John P. Kotter -Leading change 4. Making sense of change management - Esther Cameron, Mike Green
*******
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 84
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXVI
OPERATIONS RESEARCH
Objective: The objective of the course is to equip the student with basic quantitative tools required to perform the role as a manager. This will enable him to do analytical evaluation and arrive at logical conclusions & inferences to the decisions. Unit -I Operations Research: Concept and significance of operations research; Evolution of operations research; Steps in designing operations research studies; Operations research models. (1 Credit) Unit-II Linear Programming Problem (LPP): Meaning, Assumptions, and characteristics of LPP- Business Application of Linear Programming Technique- Formulation of LPP- Solution by Graphic method -simplex method. (1 Credit) Unit –III Decision Theory: Anatomy of Decision theory- Decision models; Probabilistic Decision models; Maximum Likelihood Rule- Expected Payoff Criterion-competitive Decision Models; Maximin, Minimax, savage, Hurwicz, Laplace Decision Models. (1 Credit) Unit -IV Simulation of Management Systems : Meaning and Process of Simulation, Application of simulation techniques; Monte – Carlo Approach, Random number generation, Waiting line Simulation Model, Inventory Simulation Model, Advantages & Limitations of Simulation. (1/2 Credit) Unit –V Net-Work Analysis: Introduction to PERT and CPM; Application areas of PERT and CPM. (1/2 Credit) Books Recommended:
1. Agarwal, J.D. and Sagarika Ghosh: Quantitative Techniques for Financial Analysis,
Indian Institute of Finance, New Delhi. 2. Billy, E. Gillett: Introduction to Operations Research – A Computer Oriented
Algorithmic Approach, Tata McGraw Hill Publishing Ltd. New Delhi. 3. Lucey, T: Quantitative Techniques, D.P. Publication, London. 4. Sharma SC, Sehenoy GV, Srivastava VK: Quantitative Techniques for Managerial
Decision Making; Wiley Western Ltd. New Delhi. 5. Sharma, K.R.: Quantitative Techniques and Operations Research : Kalyani
Publication, Ludhiana. 6. Tata, Hamdy A : Operations Research – An Introduction, Prentice Hall, Delhi. 7. Vazsonyi, Andrew and Herbert F. Spriner : Quantitative Analysis for Business,
Prentice Hall, New Delhi. 8. Vohra, N.D: Quantitative Techniques in Management, Tata McGraw Hill, New Delhi. 9. Wagner, H.M. : Principles of Operations Research, Prentice Hall, Delhi. 10. Watsman, Terry J. and Parramor Keith: Quantitative Methods in Finance,
International Thompson Business Press.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 85
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXVII CORPORATE GOVERNANCE, BUSINESS ETHICS & ETHOS
Objective: This course aims at helping students think about some of the important ethical
Implications of the day-to-day happenings and practices of Indian industry and business. It is
designed to stimulate discussion and debate rather than to formulate principles, and to raise
further questions rather than to dictate answers. The following objectives are underlined: To
improve ethical reasoning by correlating moral concepts to business practices - clarification
of the values that determine managerial behav
an important feature of this paper.
Unit - I Corporate Governance:
Concept, History & Development significance in Indian context, corporate social
responsibility, Role of Board of Directors, Effects of Corporate Governance
(1 Credit)
Unit - II Business Ethics:
Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics & moral
standards; Ethics & Moral Decision Making. Corporate Social Responsibility: Nature, scope
& Importance; Corporate Governance: Concept, Importance for Industry; Ethical Issues
related with Advertisements, Finance, Investment, Technology; Secular versus Spiritual
Values in Management; Work ethics: concept of Swadhrama. (2 Credit)
Unit - III Gandhian approach in Management & Trusteeship:
Gandhiji’s doctrine of Satya & Ahinsa, Concept, importance & relevance of Trusteeship
principle in modern business. Indian Ethos: Need, purpose & relevance of Indian Ethos;
Salient features (Brain Stilling, Total Quality Mind, Intuition, Intellectual rational brain V/s
Holistic-Spiritual Brain, Holistic Approach for Managers in Decision Making); Relevance of
Bhagvad Gita: Doctrine of Karma i..e Nishkama Karmayoga, Guna Theory (SRT i.e. Sat, Raj
& Tam Model), Theory of Sanskaras, Bhagvad Gita & Self Management. (1 Credit)
Books Recommended:
1. Corporate Governance- A Question of Ethics- Surender Kumar (2000), Galgotia
Publishing co.
2. Leadership and Corporate Governance- A V. Vedpuriswar (2002), ICFAI
University Press.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 86
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXVIII
MANAGEMENT INFORMATION SYSTEM
Objectives: This course introduces students to the use of computer-based systems in support of managerial decision making in organizations. Unit-I Management Information system: Need, Purpose and objectives- contemporary approaches to MIS – Information as a strategic resources- use of information for competitive advantage- capital MIS as an instrument for the organizational change. (1 Credit) Unit-II Information Management and Decision Making: Model of Decision Making – Classical, administrative and Herbert Simon’s Models, Attributes of Information & its relevant to decision making – Types of Information. (1 Credit) Unit-III Information Technology: Definition, IT Capabilities and their organizational impact – Telecommunication and Networks – Types and Topologies of Networks – IT in enabled Services such as call Centers, Geographical Information System etc. (1/2 Credit) Unit-IV Data Base Management System: Data warehousing and Data mining. (1/2 Credit) Unit-V Systems Analysis and Design: System Development Life Cycle – Alternative Systems Building Approaches – Proto Typing Development Strategies-Structured Analysis - Prototyping- Rapid Developing Tools – CASE Tools –Object oriented systems (only introduction to these tools and techniques). Unit-VI: Decision Support System: Group Support System – Executive Information Systems - Executive Support Systems – Experts Systems and Knowledge based Experts Systems – Artificial Intelligence. (1/2 Credit) Unit-VII Management Issues in MIS: Information Security and controls- Quality assurance – Ethical and Social Dimension – Intellectual Property Rights as related to IT services/ IT products – Managing Global Information Systems. (1/2 Credit) M.I.S. Lab: Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum Five Case Studies. Emphasis should be given on management oriented problems and cases. Guidelines for conducting the Practical
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 87
1. Experiment should be of conceptual & study type. 2. Experiment must be designed & developed keeping in mind that the applications are
to be evaluated in terms of their merits and demerits. 3. The experiments may be designed to suggest innovative ideas and creative
information systems for the industry and business needs. 4. Exhaustive list of the experiments/ practicals should be prepared by the concerned
teacher with reference to the local needs which should be declared at the beginning of the term.
Suggestive list of Experiments:
1. Study of different data names, attributes, records and data types that are used by an organization in their MIS.
2. Study of information flow, data flow and document flow system in an academic organization.
3. Preparation of the database structure for a service industry such as Bank, insurance, Gas agency, Hospitals, Hotel etc. Create the tble using any software tool.
4. Design an executive information system (block diagram) for a small scale organization such as dairy, shopping mall etc.
5. Study and evaluation of the security provisions that are implemented in the information system by an organization.
6. Application of Herbert Simon’s model for an organization MIS. 7. Study of various types of informations such as ‘Qualitative’, ‘Quantitative’,
‘Evaluative’, ‘Programmable’, ‘Processed’ information etc. 8. Study of various CASE tools available. 9. Study of computer network set up and the infrastructure of an organization. 10. Design a plan for a small System development life cycle for a small business unit. 11. Study of a MIS implemented in an organization with reference to the managerial
advantages. Books Recommended:
1. Laudon -Management Information Systems-Laudon 7th Edition, Pearson Education , Asia.
2. Jawadekar -Management Information Systems, Tata McGraw Hill. 3. Davis and Olson -Management Information Systems, Tata McGraw Hill. 4. Jayant Oke -Management Information Systems.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 88
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIX (A)
LOGISTICS & SUPPLY CHAIN MANAGEMENT
Objective: To give students an understanding that the problems and issues within the respective
fields of logistics are invariably complex, and require clear reasoning and analysis, in order to
derive an appropriate course of action. To incorporate and learn the critical elements of Logistics
and Supply Chain Management processes.
Unit I: Logistics Management: Logistics as a part of SCM, Logistics costs, different models,
Logistics sub-system, inbound and outbound Logistics, bullwhip effect in logistics outbound
Logistics – distribution and warehousing management. (1 Credit) Unit II: Introduction: Basic Concept & Philosophy of Supply Chain Management, essential
features, infrastructure, flows (cash, value and information), Key issues in SCM, benefits and
case examples. (1 Credit) Unit III: Inventory Management: Concept, various costs associated with inventory, various
EOQ models, buffer stock (trade off between stock out/ working capital costs), leave time
reduction, re-order level fixation, exercises- numerical problem solving, ABC Analysis,
SDE/VED Analysis. (1/2 Credit) Unit IV: Purchasing and Vendor management: Centralized and Decentralized purchasing
functions of purchase department and purchase policies. Use of mathematical model for vendor
rating/ evaluation, single vendor concept, management of stores, accounting for materials, Just-
In-Time & Kanvan System of Inventory management. (1/2 Credit) Unit V: Recent Issues in SCM: Role of Computer/ IT in supply Chain Management, CRM Vs
SCM, Benchmarking- concept, features and implementation, Outsourcing- basic concept, value
addition in SCM- concept of demand chain management. (1/2 Credit)
Unit VI: Case studies on the above topics. (1/2 Credit)
Suggested Readings:
1. G. Raghuram (I.I.M.A.) - Logics and Supply Chain Management Macmillian, 2000.
2. Emiko Bonafield- Harnessing Value in the Supply Chain, Johnwiley: Singapores, 1999.
3. Dr. Gopal Krishnan – Material Management rearew, 2002 Pearson New Delhi.
4. R.G. Koragaonkar – JIT Manufacturing.
5. B.S. Sahay, Macmillian- Supply Chain Management, 2000.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 89
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXIX
DISASTER MANAGEMENT
Objectives: To explain the role and significance of management in tackling disaster situations. To understand various perspectives of disaster management Unit - I Disaster Management: Concept, Definition, Objectives, Scope, Dimensions, Challenges (1 Credit) Unit - II Types of disasters & effects/ damages due to disasters: Natural disasters: Unpredictable disasters– Earthquake, Volcano, Landslides, Predictable disasters– Cyclone, Draughts: Partially predicable disasters– Floods, Landslides Man made disasters: Industrial disasters, Economic disasters, Social disasters, Environmental disasters, Ecological disasters (1 Credit) Unit - III Disaster Management and socioeconomic system: Factors affecting damages, Factors affecting mitigation measures (1 Credit) Unit - IV Disaster Management Cycle: Prevention, Mitigation, and Preparedness; Tools, Methods, and Technologies to Manage Disasters, Planning for Disaster Preparedness and Management. (1/2 Credit) Unit - V Disasters and Development: Disasters and the Government- Disaster Management Act 2005 (1/2 Credit) Books Recommended:
1. B. K. Khanna -All You Wanted to Know about Disasters- New India Publishing
Agency, New Delhi 2. David Alexander -Natural Disasters - UCL Press, London 3. M. Saravana Kumar -Disaster Management, Himalaya Publishing House 4. Rajib Shaw, R.R. Krishnamurthy -Disaster Management Global Challenges and Local
Solutions- Universities Press, Hyderabad 5. www.ndma.gov.in 6. www.ndmindia.nic.in 7. www.nidm.net.in
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 90
MBA IV SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXX (A)
Electives: Marketing Management-I PRODUCT & BRAND MANAGEMENT
Objectives: To help the students appreciate the relationship between Corporate Strategy and
Product and Brand Management.
Unit - I: Introduction to Product Management and market management: What is Product & Product - Service Continuum, Individual Product Decisions, Product
attributes, Product and product Lines, Special issues in Product Management - Product Life
cycle & Strategy, Product Differentiation-FMCG companies, companies catering to industrial
markets. (1 Credit)
Unit - II: Understanding product manager’s role and nature of markets: Product-market-profit-coordination-forecasting-planning at corporate-divisional and product
levels-the product manager’s role in organization, new product development, training field
force, financial analysis, legal aspects and understanding competitive strategies for decision
making. (1 Credit)
Unit - III: Introduction to Brand Management:
Understanding brands, Brand hierarchy, Brand image, brand positioning, Consumer Brand
Knowledge. Brand Identity, Personality and Brand Associations. Managing Brand
Architecture and Brand Portfolios. Corporate Branding and Tools for Building Brand Equity.
Leveraging Brand Equity. Measurement of Brand Equity. (1 Credit)
Unit - IV: Brand as a Concept:
Value & Significance of Brand, Brand Name, Symbol & Slogan, Brand Strategic Decision,
Line Expensing & Brand Extension (1/2 Credit)
Unit - V: Promotion:
Concept of Brand Equity & Association - Brand Loyalty; Awareness, Creating and Managing
Brand Equity, Selecting, Creating and Maintain Associate. (1/2 Credit)
Books Recommended:
1. Donald R Lehman –Product Management –Tata McGraw Hill Pvt Ltd –New Delhi –2005
2. Harsh V Verma - Brand Management –Text and Cases –Excel Books –New Delhi–2008
94
3. Karl T Ulrich and Steven D Eppinger –Product Design and Development –Tata McGraw
Hill Pvt. Ltd –New Delhi –2009
4. Michael Baker and Susan Hart –Product Strategy and Management –Pearson Education
New Delhi –2009
5. Ramanuj Mazumdar – Product Management in India –PHI Learning –New Delhi –2009.
6. S.A.Chunawalla –Product Management –Himalaya Publishing House –New Delhi –2009
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 91
7. Tapan K Panda –Building Brands –Excel Books –New Delhi –2009
8. U C Mathur – Product and Brand Management –Excel Books –New Delhi -2007
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 92
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXXI (A)
Electives: Marketing Management-II
SERVICES & RELATIONSHIP MARKETING
Objective: The objective of this paper is to study new trends in services as service sector is emerging sector and as relationship marketing helps for maintaining the long term relationship with the customers. Unit –I: Introduction to Services: Concepts, Scope of Services. Goods-Services continuum. 4Is of Services Goods and Services. Categorization. Industrial Services. Segmentation target Marketing and positioning. Customer expectations and perceptions of services. (1 Credit) Unit – II: Service Marketing Mix: Product, Pricing, Place, Promotion, People, Physical evidence and Process. Service Quality Dimensions of quality. Understanding Quality Management. Measuring service Quality GAP model, Service Demand Management ,Designing and Managing Service Product. (1 Credit) . Unit – III: Strategies for Marketing: Overview, strategies for dealing with intangibility, inventory, inconsistency and inseparability. Building customer Relationship through Segmentation and retention strategies. Service Marketing Triangle- External Marketing, Internal Marketing, Relationship Marketing and Interactive Marketing. (1 Credit) Unit - IV: Paradigm shift in marketing: Modern Marketing Mix Elements for Goods as well as Services, Relationship marketing, Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in Services for industrial markets and consumer markets. (1/2 Credit) Unit -V: Key concepts in Relationship Marketing Concepts: Characteristics of relationships – promise – trust – commitment – satisfaction – quality - Service competition - Customer value – customer defections - customer loyalty – loyalty programs. Planning for relationship marketing: Internal marketing – communication – cooperation – network view of the firm – The six markets framework - partnering to build customer relationships - learning organization – customer culture. Emergence of CRM – database marketing – data warehousing and data mining- pitfalls of IT focus in RM – ethical issues (1/2 Credit) Books Recommended:
1. Apte – Services Marketing, Oxford University Press. 2. Bhattacharya: Servies Marketing, Excel Publishers. 3. Christopher Lovelock: Services Marketing, Pearson Education, Delhi. 4. Customer relationship Management - Sheth, Parvatiyar, Shainesh 5. Handbook of Relationship Marketing - Jagdish Sheth, Atul Parvatiyar 6. K.Rama Mohana Rao: Services Marketing, Pearson Education, New Delhi. 7. Kenneth E.Clow & David L.Kurtz, Servies Marketing, Wiley India, New Delhi. 8. Leading Through Relationship Marketing- Richard Batterley 9. Principles of Marketing - Philip Kotler, Gary Armstrong 10. Ravi Shanker: Services Marketing: Indian Perspectives, Excel Publishers. 11. Relationship Marketing - S.Shajahan, TMGH, 1st ed., 2006 reprint. 12. S.L.Gupta, Marketing of Services, Wisdom Publication.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 93
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXXII (A)
Electives: Marketing Management-III
GLOBAL MARKETING
Objectives: The purpose of this course is that the students should gain an understanding on Global Marketing, Basics of Global Marketing, Global Marketing Environment, Functional Aspects of Global Marketing and Trends in Global Marketing Unit-1: Global Marketing Basics: Definition – Significance – Global Marketing Objectives – Scope – Reasons for Global Marketing– Difference between Global Marketing and Domestic Marketing – Challenges and Opportunities in Global Marketing – Global Marketing Decisions – Scope for marketing Indian Products (1 Credit) Unit-II: Global Marketing Environment: Economic Environment – Political and Legal Environment – Cultural Environment – Demographic Environment – Analyzing Global Marketing Environment (1 Credit) Unit-III: Global Market Selection and Entry Strategies: Global Market Selection Process – Determinants of Market Selection – Global Market Segmentation – Entry Strategies – Licensing – Exporting – Contract Manufacturing – Turnkey Contracts – Owned Manufacturing – Assembling – Joint Ventures – Mergers & Acquisitions – Strategic Alliance – Entry Strategies of Indian firms (1 Credit) Unit-IV: Global Product and Pricing Strategies: Global Product Mix – Global Brand Management – Packaging and Labeling – Special Considerations in Global Marketing – Global Pricing – Objectives – Factors Affecting Global Pricing – Global Pricing Policies (1/2 Credit) Unit-V: Global Promotion & Distribution Strategies: Global Sales Promotion – Major Decisions in Global Communications – Communication Mix – Global Personal Selling – Global Distribution –Global Logistics – Global Channel Design (1/2 Credit) Books Recommended:
1. Francis Cherunilam – International Business Environment, Himalaya Publishing
House. 2. Francis Cherunilam – International Marketing, Himalaya Publishing House. 3. Philip R. Cateora, John L. Graham, Prashant Salwan, International Marketing, Tata
McGraw Hill. 4. Varshney, Bhattacharya – International Marketing, Sultan Chand & Sons. 5. Warren Keegan – Global Marketing Management, Pearson / PHI, 7/e
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 94
BA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXX (B)
Electives: Financial Management-I
BANKING SERVICES OPERATIONS
Objective: The objective of the course is to develop the skills required for understanding India’s most challenging and important financial services sector. Banking services operation will enable the management student to have an insight to the banking sector and how it works. Unit - 1 Introduction to Banking: Meaning, definition, historical developments in banking, types of banks, challenges of banking industry. Functions of commercial bank. Banking regulation Act (1 Credit) Unit - II Practical Banking: Types of bank deposits, computation of interest on deposits, deposit schemes, composition of bank deposits. Banker & customer, paying banker, collecting banker, cheques & crossing of cheques, Endorsement & its significance, Passbook. (1 Credit) Unit - III Retail banking: Basics of retail banking, forms of retail banking and emerging issues. Corporate banking: The nature of corporate banking, developments in corporate banking, consortium finance, multiple banking arrangements, and loan syndication. (1 Credit) Unit - IV Fee-based services: The fee-based services of banks, letter of credits, bank guarantees, subsidiary services, off balance sheet activities, banc assurance. (1/2 Credit) Unit - V Introduction to banking operations: The changing nature of banking operations, importance of customer relationship management in banks – different types of products and services offered to customers – role of technology in banking operations – the need for Asset-Liability Management. Introduction to electronic banking: electronic banking: market assessment, e-banking: an introduction, internet: e-commerce, e-banking in India, internet banking strategies, risks in e-banking. : Payment and settlement systems, RTGS and clearing house: (1/2 Credit)
Books Recommended:
1. Bharati V. Pathak: The Indian Financial System – markets, Institutions and Services,
Pearson Education Pvt. Ltd., new Delhi. 2. Bhole L.M. & Jitendra Mahakud: Financial Institutions and markets, Tata McGraw-Hill
Education Private Ltd., new Delhi 3. Clifford Gomez: financial Markets, Institutions and Financial Services, Prentice Hall of
India Pvt. Ltd. New Delhi. 4. Frederic S. Mishkin & Stanley G. Eakins: Financial Markets and Institutions, Pearson
Education. 5. Guruswamy.S: Financial markets and Institutions Tata McGraw-Hill Education Pvt. Ltd. 6. Jeff Madura: Financial markets and Institutions, Cengage Learning, 2006 7. Srivastava R.M. & Divya Nigam: Management of Indian Financial Institutions, Himalaya
Publishing House, Delhi. 8. Vasant Desai: The Indian Financial System and Development, Himalaya Publishing
House, Mumbai, 2009.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 95
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXXI (B)
Electives: Financial Management-II
CORPORATE INCOME TAX AND PLANNING (BUSINESS TAXATION)
Objective: The course aims to develop an understanding of the importance of Tax Planning
& Tax Management.
Unit – I Corporate taxation:
Significance - Basic Concepts and definitions – Residential Status and Scope of Total
Income of a Company – Classification of companies for tax purpose – Incomes exempt from
tax applicable to company. (1 Credit)
Unit – II Assessment of Companies:
Computation of Income from House Property– Income from Business – Capital Gains –
Other Sources (Problems) (1 Credit)
Unit- III Assessment of Companies:
Set-off and Carry forward of losses –Deductions from GTI u/s.80 applicable to companies ––
Computation of Total Income and Tax Liability (problems). – New Provisions of MAT.
(1 Credit)
Unit – IV Tax Planning: Meaning and Scope of Tax Planning and Tax Management –Tax Evasion vs. Tax Avoidance.
(1/2 Credit)
Unit – V Wealth Tax: Scheme of wealth tax – Valuation Date, Net Wealth, Assets for wealth tax purpose, Deemed
Assets, Exempted Assets applicable to companies –Computation of wealth tax liability of
Corporate Assessee. (1/2 Credit)
Note: Provisions of Law shall be applicable that exists immediately one year preceding the
year of examinations.
Books Recommended:
1. B.B.Lal & N. Vashisht: Direct Taxes, Pearson Education.
2. Gaur and Narang: Income Tax Law and Practice, Kalyani Publishers, New Delhi.
3. H.C. Meherotra- Income Tax Law and Practice- Sahitya Bhavan, Agra.
4. H.C. Meherotra-Direct Tax Law and Practice- Sahitya Bhavan, Agra
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 96
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXXII (B)
Electives: Financial Management-III
INTERNATIONAL FINANCIAL MANAGEMENT
Objective: To introduce the environment of international finance and its implications on international business. To analyze the nature and functioning of foreign exchange markets, determination of exchange rates and interest rates & their forecasting. Unit – I International Financial System: Meaning, scope and significance of International Finance - International Financial System: Components and environment. Finance function in global context - International Monetary System: fixed and floating systems - Balance of Payments (BOP). International Financial Institutions: World Bank, IMF, ADB. (1 Credit) Unit – II Foreign Exchange Market: Players and components, functions - Foreign Exchange Rates: Determination, Spot, Forward and Cross Rates. Foreign Direct Investment - growth, advantages and disadvantages- Foreign Exchange Management Act (FEMA) - Recent development (Problems). (1 Credit) Unit – III Management of Foreign Exchange Risk: Meaning and types of risk - Management of Translation, Transaction, and economic exposure - Tools, Techniques and Hedging strategies for foreign exchange risk management (Problems and cases). (1 Credit) Unit – IV International Monetary System: Derivatives, Forwards, Swaps, futures and options- European Monetary markets, Asian Currency Markets, GDRs, ADRs, Blocked Accounts, (problems). (1/2 Credit) Unit – V Financial Management of Multinational Firm: International Capital Budgeting Decisions – Multinational Cash Management- International Tax Environment. (1/2 Credit) Books Recommended: 1. Alan C. Shapiro: Multinational Financial Management, Wiley India Pvt.Ltd.,New Delhi. 2. Apte P.G: International Financial Management, Tata McGraw-Hill Company Pvt. Ltd.,
New Delhi. 3. Cheol S. Eun & Bruce G. Resnick: International Financial Management, Tata McGraw-
Hill Company Pvt. Ltd., New Delhi. 4. Ephraim Clark: International Financial Management, Cengage Publications, Delhi. 5. Madhu Vij: International Financial Management, Excel Books, New Delhi.2003. 6. V. Sharan, International Financial Management, PHI. 7. V.A. Avadhani, International Financial Management, Himalaya Publishing House, New
Delhi.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 97
MBA IV SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXX (C)
Electives: Human Resource Management-I
PERFORMANCE MANAGEMENT & RETENTION STRATEGIES
Objectives: The objective of this paper is to introduce the basic concept of performance management and to widen the knowledge of the students in selecting and implementing the various performance measurement methods for better designing of reward system associated with it. Unit - I: Performance Management: Introduction, Definition, Scope, Purpose, Principles of PM, Framework of Performance Management, Performance Planning and Evaluation, Components/Elements of performance management, Performance Management Cycle (Schultz et al), Steps in determination Performance target, Performance Management System. (1 Credit) Unit - II: Performance Management Process: Introduction, Elements of Performance Management process, Behavior engineering Model (Gilbert’s ), Philpott & Sheppard’s PM Process Model, Pratt & Whitney Model, Spangenberg Integrated Model of Performance, 360 Degree Feedback Model, ACHIEVE Model, Planning Phase-Accountabilities, Performance Standard, Coaching-Ongoing feedback, Collecting Performance Information, Preparing for coaching, coaching v/s progressive discipline, Review-Rating Errors and Biases, Rating the Accountabilities, Rating the behaviors, writing development plane,. (1 Credit) Unit - III: Performance Measurement: Performance Assessment, Principles of Performance Measurement, Measurement issues, Approaches & Tools, Constructive feedback Mechanism, Identifying development need-Work Capability, Principles of managing unsatisfactory performance, Performance Management best Practices. (1 Credit) Unit - IV: Retention strategies: Introduction, Structure of Retention Strategies, Elements of Retention Strategies, Environmental and Motivational factors-Job satisfaction-Dissatisfaction and Retention, Retention Factors, Retention Policy, effectives of retention strategies, Retention and Attrition, Counseling Strategies for Retention, (1/2 Credit) Unit - V Competency Mapping: Meaning of Competency, Fundamental Characteristics of CM, Process of competency mapping, Steps in CM, Competency Analysis, Competency Approaches Assessment of Competency Models, Competency Grading, Competency and performance, Competence and Competency, Tools to identify the competencies of the employees, Human Performance technology, Competency Causal Flow Model, Competency Gap, Balance Score Card Framework. (1/2 Credit) Books Recommended:
1. Charles M. Vance - Managing a Global Workforce (-challenges and opportunities in
IHRM) PHI-Private Ltd, New Delhi – 2007 2. Michael Armstrong, Human Resource Management Practices, Kogan Page Limited. 3. Sujata Mangalai - Globalization and Human Resource Management Excel Books 4. Wendell L. French - Human Resource Management Houghton Mifflian USA
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 98
MBA IV SEMESTER
University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXXI (C)
Electives: Human Resource Management-II
STRATEGIC HUMAN RESOURCE MANAGEMENT
Objectives: The purpose of this course is to Understand Strategic HRM, Aligning HR systems with business strategy, Strategy formulation, Strategies for performance and development with knowledge of global economy factors. The score card approach is also gaining its importance. Unit-I The Framework of SHRM: Definition – Importance – components of HRM strategy – models of strategy –Contribution of HR in formulating and implementation of business strategy – Methods of structuring HR Department in organizations – Linkage between strategic business planning (SBP) and strategic HR development (SHRD) – competency mapping – building the core competencies –Avoiding conflicting HR systems in designing the congruent and integrated HR systems. (1 Credit) Unit-II HR Strategy Formulation: Strategic planning – Multinational Strategies – Strategic alliance – Sustainable global competitive advantage –Assessment of strategic alternatives – Managerial issues in strategic formulation – Importance and methods of forecasting the supply of HR – Key HR activities in Mergers and Acquisition (M & A) – Ensuring alignment – Ensuring strategic flexibility for the future – An investment perspective of Human Resources – HR investment consideration. (1 Credit) Unit-III HR Strategy Implementation: Implementation of Human resource and reallocation decisions – Cross training and flexibility in assigning work – Using work teams –Strategically oriented performance measurement system – Strategically oriented compensation systems –Improving the quality of performance measures - Results oriented vs. Process oriented measures – Individual best practices and systems best practices – Universal practices vs. Contingency perspective – practices for evolution of high performance HR systems 106 (1 Credit) Unit-IV HR Strategy Evaluation: HR evaluation process – Overview– Scope – Strategic impact – Level of analysis – Criteria – Level of constituents – Ethical dimensions – Approaches to evaluation – Audit approach – Analytical approach – Quantitative and Qualitative measures – Outcome process criteria - Balanced score card perspective – Bench marking – Evaluating strategic contribution of traditional areas such as selection, training, compensation – Evaluating strategic contribution in emerging areas such as management of diversity and quality readiness. (1 Credit) Books Recommended:
1. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource Management in a Global Economy, Excel Books, 2007.
2. Jeffray A. Mello, Strategic Human Resource Management, Cengage Learning Indian Pvt. Ltd., New Delhi, 2008.
3. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008.
4. R. Srinivasan, Strategic Management – The Indian Context, Prentice Hall of India Pvt. Ltd., New Delhi, 2002.
5. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt. Ltd., 2000.
6. Richard Regis, Strategic Human Resource Management and Development, Excel Books, New Delhi, 2008.
Revised Syllabus MBA 2013-14……………………… SC&MS SRTMU Nanded 99
MBA IV SEMESTER University Examination 50 Marks
Internal Assessment 50 Marks
Total 100 Marks
Total 4 Credits
Paper No. XXXII (C)
Electives: Human Resource Management-III
INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Objectives: The purpose of this course is that the students should gain an understanding on International HRM, Basics of IHRM, The Functional Aspects of IHRM, IHRM Practices in Selected Countries, Special Issues in IHRM. Unit-I: Basics of IHRM: Definition, Nature, Importance, Objectives & Problems of IHRM, Difference between IHRM and Domestic HRM - Growing interest in IHRM -Three Dimensions of IHRM activities-Cultural issues in IHRM (1 Credit) Unit-II: Recruitment, Selection, Staffing & Training in International context: Issues in International Selections, International Staffing Policies, Advantages & Disadvantages of Staffing Policies, Expatriate Selection-Expatriate Failures & Reasons – Need & Importance of Expatriate Training, Cultural Awareness Programs-HCN & TCN Training, Current scenario in international training and development, (1 Credit) Unit-III: International Compensation, Performance Management & Labour Relations: Objectives and Key components of an International compensation program, Approaches to International compensation, Performance Management of Expatriates- International Labour Relations, Key issues in International Labour Relations. (1 Credit) Unit-IV: IHRM Practices in Selected Countries: HRM practices in different countries- Japan, America, Britain, Germany, China and India. (1/2 Credit) Unit-V: Special Issues in IHRM: Information Technology and International HRM, Human Resource Out-Sourcing, Women Expatriates and their problems, Ethics in IHRM, Future challenges in IHRM (1/2 Credit) Books Recommended:
1. K Aswathappa, Sadhna Dash- - International Human Resource Management Text and
Cases -Tata McGraw Hill Publishing Company Ltd 2. S.P.S. Bedi , Minakshi Kishore- - Global Human Resource –Wisdom Publications,
Delhi 3. R.V.Badi & S.G. Hundekar - International Human Resource Management – Vrinda
Publications, Delhi 4. P. Subba Rao - International Human Resource Management Himalaya Publishing
House 5. Peter J. Dowling - International Human Resource Management Denice E. Welch 4th
Edition, Thomson Learning USA 6. Dr. Nilanjam Sengupta- International Human Resource Management Excel Books,
New Delhi 7. Sujata Mangalai - Globalization and Human Resource Management Excel Books 8. Charles M. Vance - Managing a Global Workforce (-challenges and opportunities in
IHRM) PHI-Private Ltd, New Delhi - 2007
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