mba marketing management week 4 seminar 20110606
TRANSCRIPT
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MBA Marketing Management: Week
4
John Kalmus
09:30 15:30, Monday 06 June 2011
IBAM London Campus, 48 Fashion Street, London E1 6PX
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Seminar timetabley Seminar 01 Mon 09 May
y Seminar 02 Mon 16 May
y Seminar 03 Mon 23 May
Public Holiday Mon 30 May (No Seminar)
y Seminar 04 Mon 06 June
y Seminar 05 Mon 13 June
y Seminar 06 Mon 20 June (Release of MBA Assessment)y Seminar 07 Mon 27 June (Some MBA Assessment preparation)
y Seminar 08 Wed 29 June (Some MBA Assessment preparation)
y Seminar 09 Mon 04 July (Some MBA Assessment preparation)
y
Seminar 10 Mon 11 July (100% MBA Assessment preparation)
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Agenda
Morning session (09:30 12:45)09:30 Register. How's it going? Seminar timetable. Agenda
09:50 PEST(LE) analysis
10:20 Porter's five forces (video)
11:00 Break
11:15 Porter's five forces (application)
12:45 Lunch
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Agenda
Afternoon session (13:15 15:30)13:15 Core competences
14:15 Break
14:30 Assignment preparation15:10 Review of Week 4. Q & A. Tasks for Week 5
15:30 End
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PEST(LE) analysis Learning activity
Carry out a simple PEST(LE) analysis for a large UK supermarket
Process
Tutor draws a simple micro and macro environment diagram
Tutor presents the PEST(LE) framework and So what? question
Work in pairs
Feedback in plenary
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Porter's five forces (video)
Learning activity Please watch the video of an HBR interview with Michael Porter
entitled The Five Competitive Forces That Shape Strategy
(http://www.youtube.com/watch?v=mYF2_FBCvXw) and make brief
notes about it
Process
Work individually
Feedback in plenary session
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Break(for comfort, refreshments & socialising) Please be back here and ready in 15 minutes thanks
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Porter's five forces (application) Learning activity
Apply Porter's five forces model to the UK higher education
sector
Process
Tutor reminds class of Porter's five forces
Work in sub-groups
Feedback in plenary
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Lunch break(for comfort, refreshments & socialising) Please be back here and ready in 30 minutes thanks
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Core competences Learning activity
What are the core competences of the well-known fast food
company Pret a Manager? Describe them in detail, giving
examples to justify your ideas
Process
Students read through ilearn material on Unit 3 Lesson 1 pp 3 4
Students undertake research on the company (www.pret.com)
Work in pairs
Feedback in plenary
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Break(for comfort, refreshments & socialising) Please be back here and ready in 15 minutes thanks
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Assignment preparation (1) Any questions or concerns about the assignment?
General advice on writing assignments Markers usually looking to give you marks not take them away
Answer the question, the whole question, and nothing butthe
question
Follow the guidelines and sticks
trictly within the word limit(maximum and minimum)
Write simplyand clearly: shortsentences and paragraphs; check
punctuation and grammar; get a friend (not colleague) to read it
Clearbeginning, clearend, logical structure, Harvard referencing
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Assignment preparation (2)
Scoping the assignment (second pass) Read last semester's assignment (deadline Mon 25 April 11)
Identify any parts of the question which are unclear
Identify any parts of the question which will be difficult to answer
Process
Tutor distributes copies oflast semester's assignment (handout)
Discuss in pairs
Feedback in plenary session
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Agenda
Morning session (09:30 12:45)09:30 Register. How's it going? Seminar timetable. Agenda
09:50 PEST(LE) analysis
10:20 Porter's five forces (video)
11:00 Break
11:15 Porter's five forces (application)
12:45 Lunch
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Agenda
Afternoon session (13:15 15:30)13:15 Core competences
14:15 Break
14:30 Assignment preparation15:10 Review of Week 4. Q & A. Tasks for Week 5
15:30 End
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Questions and answers(now it's over to you :-)
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Tasks for Week 5 Please read Unit 3 Lesson 1 on ilearn and complete the group
learning activityon p 6 (individually). Write a brief report (1
page A4 maximum) and bring it along to next week's seminar