GUAHATI UNIVERSITYA Tranning Report submitted in partial fulfillment of the requirments for the award of the degree of the Masters of Business Administration(Industry Integrated), Guahati University onA STUDY ON THE WORK OF MARKETING EXECUTIVEGULATI AGENCIES PVT. LTD.GURGAON, HARYANA (INDIA)

Under The Guidance Of: Under Institutional Guidence Of: Mr. Anil Sehgal Mrs. Gurvinder Kour (Sr. sales manager) NIAM Institute of Applied Exxon MobilPrepared And Submitted By:

Altaf Amin MirG.U. Registration No. 004052 of 2009- 2010CERTIFICATE This to certify that Altaf Amin Mir, a student of the Guahati University has prepared his tranning report entitled Brand Promoter of Exxon Mobil (Faridabad) under my guidence. He has fulfilled all requirements under the regulations of the MBA(IIP)Guahati University, leading to the MBA(IIP) degree.This work is the result of his own investigation and the project; nethier as a whole nor any part of it was submitted to any other University or Educational Institution for any research or diploma.

I wish him all sucess in life.

Mrs. Gurvinder Kour

Relationship Manager Niam Institute of Applied Management

STUDENTS DECLARATION

I hereby declare that the Training Report conducted atGULATI AGENCIES PVT. LTD FARIDABAD HARYANAUnder the guidence of

Mrs. Gurvinder KourSubmitted in Partial fulfillment of the requirements for the

Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

To

Guahati University, Guahati

Is my original work and the same has not been submitted for the award of any other Degree/Diploma/Fellowship or othersimilar titles or prizes. Place: Badurpur New Delhi Altaf Amin Mir Date: 12-07-2010 Reg. No. 004052Contents:CHAPTER 1 Introduction

1.1 General Introduction about the sector.

1.2 Industry Profilea. Origin and developement of the Industry.

b. Growth and present status of the Industry.

c. Future of the Industry.

CHAPTER 2 Profile of the OrganiZation2.1 Origin of the Organization.

2.2 Growth and development of the Organization.

2.3 Present status of the Organisation.

2.4 Functional departments of the organization.

2.5 Organization structure and organised institution for any research or Diplomation chart.2.6 Product and service profile of the organization competitors.

2.7 Market profile of the Organization.

CHAPTER 3 DISCUSSION ON TRAINING3.1 Students work profile(Role and Responsibilities), tools and techniques

Used.

3.2 Key learnings.

CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM

4.1 Statement of research problem.

4.2 Statement research objectives.

4.3 Reaserch design and methodology.

CHAPTER 5 ANALYSIS5.1 Analysis of data.

5.2 Summary of findings.

CHAPTER 6 SUMMARY AND CONCLUSIONS6.1 Summary of learning experience.

6.2 Conclusion and requirement.

APPENDIX

Annexture like copy of questionnaries, interview schedule, leaf lets, brochures, photographs to be enclosed.

BIBLIOGRAPHYCERTIFICATE OF THE ORGANIZATIONTo,

The Director,

NIAM

Faridabad.

This is to certify that Mr./Ms. ALTAF AMIN MIR

of MBA(Industry Intregrated) course of Guahati University at Niam institute of applied management (iip) Academic partner has undergone management training at our organization from 01-04-2010

to 01-0702010 .His/ Her performance during the training period was Excellent .

Authorised Signatory

Note: This certificate of the Organization has to be necessarily taken on the letter head of the respective organization and the same will be treated as original Training Completiion Certificate. ACKNOWLEDGEMENTSNote to StudentsAcknowledgements to be mentioned to the head of the Academic Partner, NIAM, Faculty guide. Training officer in charge. Manager in charge, other staff members, collegues and friends for their encouragement, support, guidance and assistance for undergoing management tranning and preparing the project report.Altaf Amin Mir.

Gulati Agencies Pvt. Ltd. is an authorized distributor for Mobil branded Automotive and Industrial Lubricants. Gulati Agencies Pvt. Ltd. is a professionally managed organization. Incorporated in 1983 to serve the needs of the Industry in the NCR region with their Head office at Faridabad (Haryana) & Branch offices in Gurgaon (Haryana) & NOIDA(UP). The organization is associated with principals who are product leaders in their respective product categories. The organization has built a reputation for selling quality products and has been maintaining a growth rate of over 40% year on year. GAPL has been honored with the coveted 2005 Exxon MobilTMCircle of ExcellenceTMaward in a short association of three years.The Indian automobile lubricant market is the sixth largest market in the world with revenues of approximately $1.30 billion in 2002. It is also one of the fastest growing retail markets in India. Until 1993, it was a highly regulated market with a clear dominance of the public sector. Companies like Bharat Petroleum (BPCL), Hindustan Petroleum (HPCL), and Indian Oil Corporation (IOC) held more than 75 percent of the market share. In recent years, with the advent of the increasing number of multinationals in the Indian market there is a growing presence of private companies. Companies like Castrol, Elf Total-Fina, Gulf, and Shell Oil have made their presence felt in the market.

Market SizeTotal production of automotive lubricants in India is approximately 8 to 10 percent of global lube production. Unlike other countries where lubricant demand has witnessed stagnation, the Indian market has been growing at approximately 7 percent per annum for the past 2 years. The public sector contributes to over 60 percent of the revenues for this market. MNCs have 5 percent market share and the remaining share is held by the unorganized sector. Automotive lubricants are further divided into diesel lubes and petrol lubes. Diesel lubes comprise 70 percent of the market and petrol based lubricants cover the rest. As diesel lubes are used by commercial vehicles, which have to cover greater distances, their market share is higher. Engine oil constitutes around 83 percent of total sales volumes. Gear oils, transmission fluids, hydraulic brake fluids, and engine coolants contribute to the balance.

Distribution StructureThere are two key markets for lubricants in India. Given high levels of competition original equipment, linkages are gaining importance. The original equipment market contributes almost 70 percent and 30 percent of the market is comprised by the retail sales segment. The channel for replacement market or the retail segment is petrol pumps or retail stores. Almost 70 percent of the lubricants in India are sold through petrol pumps. Most of the MNCs have tied up with oil majors for marketing their lubricants like Castrol with Escorts and Tata BP with Telco. After the deregulation of the petrol pumps companies are keenly watching the developments in the lubes market.

The distribution channel adopted by public sector units is through the petrol pumps. Other private participants have had to set up an independent infrastructure comprising of distributors, stockiest and retailers throughout India. MNCs and private companies sell through retail stores. To compete with dominant public sector distribution, concepts like "Bazaars" and "Super Stores" have also been developed. Castrol developed the concept of "Bazaars." These are outlets meant only for lubricant sales.

Outlook

In the future, growth in the automotive lubricants industry will largely depend on the overall performance of the economy. In the past one and a half years, the scenario has improved with higher sales of commercial vehicles and two-wheelers. However, in the future volume growth will be affected because of use of better quality, long drain lubes. This will increase the replacement cycle for lubes. In the shorter term, one will witness intense competition in a slow growing market marked by a consolidation activity, which has the potential to change the face of the lubricant industry. Given the rising competition, success of a product would largely depend how well it is branded and distributed.

UEIL is the independent umbrella association for the European lubricants industry, representing more than 400 predominantly small and medium-sized companies who account for over 30% of the automotive oil market share and manufacture and distribute lubricant products throughout the European Union. The lubricant industry employs more than 100 000 people in Europe and produces a turnover of approximately 30bn.

As the sole and preeminent representative body for lubricant companies in Europe , UEIL aims to improve the competitive conditions for lubricants and to advocate for a fairer, stable and transparent regulatory level playing field in the future competition law framework applicable to the motor vehicle sector.

a. Origin and development of the industry:

ExxonMobil has evolved from a regional marketer of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. Today we operate in most of the world's countries and are best known by our familiar brand names: Exxon,EssoandMobil. We make the products that drive modern transportation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.

ExxonMobil Lubricants Private Limited (EMLPL) (previously named Indo Mobil Limited) was established in March 1994 to handlethe manufacture and sale of lubricants.

Operations include lubricant oil blending, packaging, distribution and marketing with a growing premium finished lubricants products.

Product range covers passenger vehicle lubricants / commercial vehicle lubricants / industrial lubricants / marine lubricants and greases.

ExxonMobil conducts its business activities in India via three wholly owned subsidiaries, which arecompaniesincorporated in India.

ExxonMobil Company India Private Limited has actively developed the market for ExxonMobil specialty chemicals and polymers since May 1996.

The Lubricants business is currently conducted by ExxonMobil Lubricants Private Limited. Mobil-branded lubricants have been manufactured, marketed and sold in India since 1993 while Esso-branded lubricants have been in the market since 1995.

ExxonMobil Gas (India) Private Limited primarily supports Gas Marketing to India by different Liquefied Natural Gas (LNG) supply projects, in which ExxonMobil has an equity interest.

EMLPLs head office is in Gurgaon (Haryana) and its regional office in Mumbai.Production is through a toll blending plant in Taloja (near Mumbai). The distribution is supported by five Regional Distribution Centers.

Despite weak economic conditions, ExxonMobil Chemical Company delivered a 13.9 percent return in 2009, leading other international oil companies' chemical divisions and key competitors. The chemical business continues to have attractive growth opportunities, supported by an investment of $3.1 billion in 2009, the highest level in more than 10 years.

TheExxon Mobil Corporation, orExxonMobil, is anAmerican multinationaloilandgascorporation. It is a direct descendant ofJohn D Rockefeller's Standard OilCompany, and was formed on November 30, 1999, by the merger ofExxonandMobil .Its headquarters is located inIrving, Texas

ExxonMobil is one of thelargest publicly traded companiesin the world, having been ranked either #1 or #2 for the past 5 years. Exxon Mobil's reserves were 72 billion oil-equivalent barrels at the end of 2007 and, at then (2007) rates of production, are expected to last over 14 years.[The company has 38oil refineriesin 21 countries constituting a combined daily refining capacity of 6.3 million barrels

During 2009, eight major projects started operations and are projected to add the equivalent of 400,000 net barrels per day to Exxon Mobils production in 2010.

An additional 12 major projects are expected to start production between 2010 and 2012. Combined with other projects, Exxon Mobil expects its share of production from new projects to increase by 1.5 million oil-equivalent barrels per day by 2015

b. Growth & present status of the industry:

Over the last 125 years Exxon Mobil has evolved from a regional marketer of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. Today we operate in most of the world's countries and are best known by our familiar brand names:Exxon,EssoandMobil. We make the products that drive modern transportation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.

1999:

On November 30, 1999, Exxon and Mobil join to form Exxon Mobil Corporation. "This merger will enhance our ability to be an effective global competitor in a volatile world economy and in an industry that is more and more competitive," said Lee Raymond and Lou Noto, chairmen and chief executive officers of Exxon and Mobil, respectively.2001 Exxon Mobil Research & Engineering Company (EMRE) develops theSCAN finingprocess, which uses a new proprietary catalyst to selectively remove more than 95 percent of the sulphur from gasoline while minimizing octane loss.

2002 Exxon Mobil, joined by other sponsors, initiates the Global Climate and Energy Project (GCEP) at Stanford University a pioneering research effort to identify technologies that can meet energy demand with dramatically lower greenhouse gas emissions.

2005 Exxon Mobil partners with professional golfer Phil Mickelson and his wife, Amy, to launch the Mickelson Exxon Mobil Teachers Academy. The academy is designed to provide third- through fifth-grade teachers with the knowledge and skills necessary to motivate kids to pursue careers in science and math.

2005 Exxon Mobil and Qatar Petroleum, with other joint-venture partners, expand development of the giant North Field offshore Qatar, the largest non-associated gas field in the world.

2007 Exxon Neftegas Limited (a subsidiary of Exxon Mobil Corporation) completes the drilling of the Z-11 well, the longest measured depth extended-reach drilling (ERD) well in the world.

c. Future of the industry:

Exxon Mobil has a portfolio of significant Arctic opportunities, with ongoing studies spanning the range of exploration, project feasibility assessment and planning, and technology development.

International Exxon Mobil Corporation delivered industry leading results in 2009 during a volatile and challenging industry environment and is well positioned for future growth across a range of market conditions, the company said today in its annual presentation to investment analysts at the New York Stock Exchange.

Each of our three business segments, Upstream, Downstream and Chemical, outpaced our competitors, said Rex W. Tillerson, chairman and chief executive officer.

We manage each of our business lines for the long term. A disciplined approach to investing through the business cycle has established a long record of responsible stewardship of our shareholders money.

In 2009, Exxon Mobil reported earnings of US$ 19.3 billion and generated cash flow of US$ 28.4 billion.

In 2010, Exxon Mobil will continue to progress its bio-fuels program and alliance with a leading biotech company, Synthetic Genomics Inc., to research and develop next-generation bio-fuels from photosynthetic algae.

Exploration plans for 2010 and 2011 will evaluate offshore plays in Southeast Asia, the Black Sea, Canadas East Coast, the US Gulf of Mexico, Libya, Brazil and Australia, and also onshore unconventional gas potential in North America, Europe and Indonesia

An additional 12 major projects are expected to start production between 2010 and 2012. Combined with other projects, Exxon Mobil expects its share of production from new projects to increase by 1.5 million oil-equivalent barrels per day by 2015.

In 2010, Exxon Mobil will continue to progress its bio-fuels program and alliance with a leading biotech company, Synthetic Genomics Inc., to research and develop next-generation bio-fuels from photosynthetic algae.

This is the eighth year that Exxon Mobil has made an annual presentation to analysts at the New York Stock Exchange

2.1 Origin of the Organization.

TheExxon Mobil Corporation, orExxonMobil, is anAmericanmultinationaloilandgascorporation. It is a direct descendant ofJohn D. Rockefeller'sStandard Oilcompany,[3]and was formed on November 30, 1999, by the merger ofExxonandMobil. Its headquarters is located inIrving, Texas.

ExxonMobil is one of thelargest publicly traded companiesin the world, having been ranked either #1 or #2 for the past 5 years. Exxon Mobil's reserves were 72 billion oil-equivalent barrels at the end of 2007 and, at then (2007) rates of production, are expected to last over 14 years.[4]The company has 38oil refineriesin 21 countries constituting a combined daily refining capacity of 6.3 million barrels.[5]

HYPERLINK "http://en.wikipedia.org/wiki/ExxonMobil" \l "cite_note-5"[6]

HYPERLINK "http://en.wikipedia.org/wiki/ExxonMobil" \l "cite_note-6"[7]ExxonMobil is the largest of the six oilsupermajors

HYPERLINK "http://en.wikipedia.org/wiki/ExxonMobil" \l "cite_note-7"[8]with daily production of 3.921 million BOE (barrels of oil equivalent). In 2008, this was approximately 3% of world production, which is less than several of the largest state-owned petroleum companies.[9]When ranked by oil and gas reserves it is 14th in the world with less than 1% of the total.ExxonMobil conducts its business activities in India via three wholly owned subsidiaries, which arecompaniesincorporated in India.

ExxonMobil Company India Private Limited has actively developed the market for ExxonMobil specialty chemicals and polymers since May 1996.

The Lubricants business is currently conducted by ExxonMobil Lubricants Private Limited. Mobil-branded lubricants have been manufactured, marketed and sold in India since 1993 while Esso-branded lubricants have been in the market since 1995.

ExxonMobil Gas (India) Private Limited primarily supports Gas Marketing to India by different Liquefied Natural Gas (LNG) supply projects, in which ExxonMobil has an equity interest.

2.2Growth and development of the organization.

Over the last 125 years ExxonMobil has evolved from a regional marketer of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. Today we operate in most of the world's countries and are best known by our familiar brand names:Exxon,EssoandMobil. We make the products that drive modern transportation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.

Despite weak economic conditions, ExxonMobil Chemical Company delivered a 13.9 percent return in 2009, leading other international oil companies' chemical divisions and key competitors. The chemical business continues to have attractive growth opportunities, supported by an investment of $3.1 billion in 2009, the highest level in more than 10 years. 2001 ExxonMobil Research & Engineering Company (EMRE) develops theSCAN finingprocess, which uses a new proprietary catalyst to selectively remove more than 95 percent of the sulphur from gasoline while minimizing octane loss.

2002ExxonMobil, joined by other sponsors, initiates the Global Climate and Energy Project (GCEP) at Stanford University a pioneering research effort to identify technologies that can meet energy demand with dramatically lower greenhouse gas emissions.

2005ExxonMobil partners with professional golfer Phil Mickelson and his wife, Amy, to launch the Mickelson ExxonMobil Teachers Academy. The academy is designed to provide third- through fifth-grade teachers with the knowledge and skills necessary to motivate kids to pursue careers in science and math.

2005 ExxonMobil and Qatar Petroleum, with other joint-venture partners, expand development of the giant North Field offshore Qatar, the largest non-associated gas field in the world.

2007 Exxon Neftegas Limited (a subsidiary of Exxon Mobil Corporation) completes the drilling of the Z-11 well, the longest measured depth extended-reach drilling (ERD) well in the world During 2009, eight major projects started operations and are projected to add the equivalent of 400,000 net barrels per day to ExxonMobils production in 2010 In 2010, ExxonMobil will continue to progress its bio-fuels program and alliance with a leading biotech company, Synthetic Genomics Inc., to research and develop next-generation bio-fuels from photosynthetic algae

.An additional 12 major projects are expected to start production between 2010 and 2012. Combined with other projects, ExxonMobil expects its share of production from new projects to increase by 1.5 million oil-equivalent barrels per day by 2015.

On December 14, 2009 Exxon announced a deal to acquireXTO Energy through an all-stock transaction valuing XTO at $41 billion. It is the largest U.S. petroleum takeover since 2006 and highlights Exxons continual move into shale based oil and natural gas. XTO has a strong hold in shale plays in America, including the Marcellus, the Haynesville and the Bakken basins. The acquisition will boost the companys resource base by 10%, leveraging the fact that XTO is one of the nation's largest independent oil and gas producers.Exxon expects to complete the acquisition of XTO in the second quarter of 2010 after it is voted on by XTO shareholders on June 25th, 2010. ExxonMobil is the largest of the six oilsuper majorswith daily production of 3.921 million BOE (barrels of oil equivalent). In 2008, this was approximately 3% of world production, which is less than several of the largest state-owned petroleum companies. When ranked by oil and gas reserves it is 14th in the world with less than 1% of the total.2.3 Present status of the Organization: Rank:2 CEO:Rex W. Tiller son The oil giant made a big bet on the domestic natural gas market late last year buying Texas-based XTO Energy for $41 billion. But refining and exploration remain its backbone. The company drilled 45 new wells last year and hit pay dirt on nearly two-thirds of them. Other big projects: new ventures in Qatar, the Black Sea, and Kazakhstan, including the giant Kashagan field located offshore in the Caspian Sea. With operations in nearly every corner of the planet, Exxon always seems to get a seat at the table when big projects arise.

2.4 Functional Departments of the Organization.ExxonMobil Development Company is responsible for planning and executing all major oil and gas development projects for Exxon Mobil Corporation.

From deepwater fields in West Africa to heavy oil deposits in Venezuela to liquefied natural gas in Qatar, ExxonMobil Development stewards a portfolio that is robust, balanced and diverse.

Working alone and with others, we have more than 100 major new oil and gas development projects under way throughout the world representing a total investment exceeding $50 billion. Numerous additional opportunities are also being evaluated for future development.

The functional approach to executing this unparalleled level of development activity helps us engage the best people and technologies at the right times and provides for maximum synergy throughout our global activities. In our deepwater development, this approach has resulted in several breakthroughs, such as our Early Production System which has enabled the rapid, lower-cost commercialization of deepwater resources.

In addition to planning and executing all major development projects, Exxon Mobil Development provides exploration and development drilling services worldwide.

Whether those groups use land rigs, offshore platform rigs, jack-up rigs, semi-submersible rigs or deepwater drill ships, they employ cutting-edge technology to reach oil and gas that might otherwise be too difficult or costly to produce.

It is no small measure of the workforces skill and dedication that these tasks are accomplished safely in extremely challenging settings and with respect for environmentally sensitive areas.

In a business where wells are often drilled in waters nearly a mile deep and where producing zones can be 20,000 feet or more underground, with temperatures reaching 450 F, ExxonMobil has demonstrated both the experience and expertise to develop oil and gas resources wherever they are found.

Shaping the world to come

Exxon Mobil maintains a worldwide functional organization to market gas and power and to commercialize its industry-leading portfolio of resources.

Exxon Mobil Gas & Power Marketing Company is the worlds largest non-government marketer of equity natural gas, with sales exceeding 10 billion cubic feet a day.

In addition to proved gas reserves of nearly 56 trillion cubic feet, we oversee net discovered gas resources of nearly 185 trillion cubic feet.

Marketing offices sell natural gas, liquefied natural gas (LNG) and related products in more than 25 countries across five continents an unprecedented global presence that provides significant breadth and flexibility.

2.5 Organization structure-and Origin Institution for any research or diploma. action chart.

We conduct oil and gas exploration, development and production in every major accessible producing area in the world.

We have the largest energy resource base of any non-government company, and we are the worlds largest non-government natural gas marketer and reserves holder.

Consumers know us best by our brand names: Exxon, Mobil and Esso.

We are the worlds largest fuels refiner and manufacturer of lube basestocks used for making motor oils.

We have refining operations in 26 countries, 42,000 retail service stations in more than 100 countries and lubricants marketing in almost 200 countries and territories.

We market petrochemical products in more than 150 countries. Ninety percent of our petrochemical assets are in businesses that are ranked number 1 or number 2 in market position.

To be successful, Exxon Mobil must be at the leading edge of competition in every aspect of our business. This requires that our substantial resources financial, operational, technological and human be employed wisely and evaluated regularly.

While we maintain flexibility to adapt to changing conditions, the nature of our business requires a focused, long-term approach. We will consistently strive to improve efficiency and productivity through learning, sharing and implementing best practices. We will be disciplined and selective in evaluating the range of capital investment opportunities available to us. We will seek to develop proprietary technologies that provide a competitive edge.

Exxon Mobil Foundation announced today a $1 million grant to Spelman College to provide scholarships to black women pursuing technology-related degrees. The Women in Science and Engineering Scholars program is the second contribution from the company to help facilitate the recruitment, retention and graduation of black females pursuing degrees in chemistry, physics, mathematics and computer science.

"Exxon Mobil has had a long-term commitment to science and mathematics education and supports educational initiatives to encourage the next generation of engineering scholars," said Gerald McElvy, president, Exxon Mobil Foundation. "As our country continues to diversify and grow, our goal is to promote awareness of the many opportunities for those who hold engineering degrees and to provide the skills needed for students to be successful, especially for the underrepresented sector of women engineering professionals."

Six students pursuing a major in one of the targeted physical science or mathematics disciplines will be selected annually as Exxon Mobil Scholars. Along with tuition, fees, books, supplies and room and board, the scholarship will provide research training, mentoring and professional development. The scholars also will participate in 10-week paid summer internships with Exxon Mobil or other research-active organizations and have access to research labs at both Spelman and Georgia Tech.

"Spelman College has the distinction of being the leading producer of black females who go on to earn doctoral degrees in science and engineering," said Beverly Daniel Tatum, president, Spelman College. "This generous investment will help build on this achievement by enhancing our capacity to develop and prepare women for successful leadership in the fields of math and science."

Applicants must be high school seniors with a minimum grade point average of 3.5 on a 4.0 scale, belong to an under-represented minority group in scientific and engineering fields and have a combined SAT score of 1,650 or a composite score of at least 25 on the ACT. For more information, send an e-mail to lwinfield@spelman.edu.

Exxon Mobil has a long history with Spelman that started in 1884 when company founder, John D. Rockefeller, paid off the $5,000 debt of a school for recently freed black women in Atlanta, while visiting with his wife and mother-in law. That school was later renamed Spelman College in honor of Mr. Rockefeller's wife's family. In addition to the Women in Science and Engineering scholarships with Spelman, Exxon Mobil develops and supports programs that encourage students, specifically women and minorities, to develop a keen interest in careers in the math and science and related fields. Nationally, Exxon Mobil has supported programs such as the National Action Council for Minorities in Engineering, the Sally Ride Science Academy brought to you by Exxon Mobil, Society of Women Engineers, and Introduce a Girl to Engineering Day, among others, designed to promote engineering as a career for women.

About Spelman

Founded in 1881, Spelman College is a prestigious, highly selective, liberal arts college that prepares women to change the world. Located in Atlanta, Ga., this historically black college boasts a 79 percent graduation rate, and outstanding alumnae such as Children's Defense Fund Founder Marian Wright Edelman; former U.S. Foreign Service Director General Ruth Davis, authors Tina McElroy Ansa and Pearl Cleage; and actress LaTanya Richardson. More than 83 percent of the full-time faculty members have Ph.D.s or other terminal degrees, and the average faculty to student ratio is 12:1. More than 2,100 students attend Spelman. For more information, visit: www.spelman.edu.

About Exxon Mobil Foundation

Exxon Mobil Foundation is the primary philanthropic arm of Exxon Mobil Corporation in the United States. The Foundation and the Corporation engage in a range of philanthropic activities that advance education, health and science in the communities where Exxon Mobil has significant operations. In the United States, Exxon Mobil supports initiatives to improve math and science education at the K-12 and higher education levels.

Globally, Exxon Mobil provides funding to improve basic education, promote women as catalysts for development, and combat malaria and other infectious diseases in developing countries. In 2008, together with its employees and retirees, Exxon Mobil Corporation, its divisions and affiliates, and Exxon Mobil Foundation provided $225 million in contributions worldwide, of which more than $89 million was dedicated to education. Additional information on Exxon Mobil's community partnerships and contributions programs is available at www.exxonmobil.com/community

2.6 Product and Service profile of the Organization Competitors.

This company profile offers a comprehensive analysis of the organization, its business segments, and competitors. It analyzes the business and marketing strategies adopted by the company, to gain a competitive edge in the industry. The profile also evaluates the strengths of the company and the opportunities present in the market.

This profile is of immense help to management consultants, analysts, market research organizations and corporate advisors.

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2.7 Market profile of the Organization.

Exxon Mobil Lubricants & Specialties (L&S) is a leading marketer of finished lubricants, asphalts, and specialty products, as well as the worlds No. 1 supplier of lube base stocks. Our global brands identify Exxon Mobil products that are sold around the world.Mobil 1NaN, Mobil DelvacNaN, and Mobil SHCNaN lubricants are at the forefront of these brands. Major vehicle and industrial equipment manufacturers trust us to deliver technologically advanced products that protect their customers engines and machinery, enabling peak performance while helping improve energy efficiency.

We are a global organization with a strong distribution network. We focus on delivering a reliable supply of high-quality lubricants and providing technical application expertise to customers around the world. We offer our product through direct sales and distributor channels.

Technology leadershipAs a company, we have always been dedicated to delivering outstanding products and services to our customers. We have many excellent practices and procedures in place that have helped us to protect the quality of our world-class brands across each of our lines of business. Exxon Mobil L&S representatives are engaged in many industry activities related to product performance standards and testing striving for an industry-level playing field with product integrity principles that are consistent with our high standards.

With continued investment in technology and the ingenuity of our people, Exxon Mobil L&S has delivered a wide range of innovations that positively impact a large number of industries worldwide. Based on our commitment to technology leadership, we employ a vast array of scientists, engineers, and mathematicians to further advance our process and product technology. To maintain and further cultivate innovation for today and tomorrow, nearly 75 percent of professionals hired by Exxon Mobil L&S in 2009 held a technical degree.

Disciplined and integrated approachWe are committed to meeting the world's growing demand for energy in an economically, environmentally, and socially responsible manner. Our commitment to high ethical standards is implemented through our global policies and practices in every aspect of our business, at every location where we operate. Our Standards of Business Conduct provide a framework for responsible operations with regard to employment practices around the world. We expect employees to adhere to all company policies and to be responsible for reporting any suspected violations of the law or corporate policy to management.

Our organizationworks closely with colleagues in other global Exxon Mobil entities, such as Exxon Mobil Research and Engineering Co. and Exxon Mobil Chemical Co., creating synergies to help advance our processes, operations, and products. This integrated approach offers us unique advantages and further supports our technology leadership and operational excellence.

3.1 Students Work Profile.My work Profile was Marketing Executive and Brand promoter, In Exxon Mobil, I am working as a Marketing Executive /Brand promoter .

My work is to aware the customers from the benefits of the Mobil 1 synthetic engine oil. I have to follow up Domestic customers through legal service stations.

I am working as a Brand promoter and maintain Daily Production Report & Daily customer Record.

I have to visit two times in a day at workshops for promote the product Mobil 1 and submitted the record from store manager.

I have maintained the dairy of these customers who use the Mobil 1 in their cars.

3.2 Key Learnings. New work new experience.

Knowledge about Oil products.

Knowledge about management decisions.

Knowledge about grading of oil products.

Challenges

Achieving target.

Interacting with new customers.

Maintaining the existing customers.

Maintaining promote the product in daily bases.

Contribution

I have contributed in seminars , meetings & conferences,

I have contributed in exhibitions. I have suggested many new techniques.

Take part in promoting activities of products

Case studyshould be defined as aresearch strategy, an empirical inquiry that investigates a phenomenon within its real-life context. Case study research means single and multiple case studies, can include quantitative evidence, relies on multiple sources of evidence and benefits from the prior development of theoretical propositions. Case studies should not be confused withqualitative researchand they can be based on any mix of quantitative and qualitative evidence.Single-subject researchprovides the statistical framework for making inferences from quantitative case-study data. "The case study is a research approach, situated between concrete data taking techniques and methodology paradigms."

When selecting a case for a case study, researchers often use information-oriented sampling, as opposed torandom sampling This is because an average case is often not the richest in information. Extreme or atypical cases reveal more information because they activate more basic mechanisms and more actors in the situation studied. In addition, from both an understanding-oriented and an action-oriented perspective, it is often more important to clarify the deeper causes behind a given problem and its consequences than to describe the symptoms of the problem and how frequently they occur. Random samples emphasizing representativeness will seldom be able to produce this kind of insight; it is more appropriate to select some few cases chosen for their validity, but this isn't always the case.Three types of information-oriented cases may be distinguished:

1. Extreme or deviant cases

2. Critical cases

3. Paradigmatic cases

Research Process:

Formulating the research problem.

Formulation of hypothesis

Preparing the test research

Determining sample design

Collecting the data

Execution of data

Testing hypothesis (if any)

Generalization and interpretation

Preparation of the report or presentation of the report.

To discover answer through questions the applications of scientific procedure.

To find the truth which is not yet to discover?

To gain familiarity with phenomenon or to achieve new insights into it (exploratory)

To portray accurately the characteristics of a particular individual, situation or a group (descriptive research)

To determine the frequency with which something occurs or with which it is associated with something else (diagnostic research)

To test a hypothesis of cause relationship between variables (hypothesis testing)

RESEARCH METHODOLOGY

The project titled procedures & documentation of A STUDY ON THE WORK OF BRAND PROMOTER is clearly defined & based on systematic research design to meet the objectives of the study. The logical analysis of various aspects of the data is made to arrive at the results of the study.

The research process includes the following steps:

Defining the problem.

Statement of research objectives.

Planning the research design.

Planning the sample.

Collection of data.

Analyzing the data.

Formulation of conclusion.

Preparation of the report.

TYPES OF RESEARCH

Exploratory ResearchDescriptive Research

Types of Research

Exploratory Research Descriptive Research Exploratory ResearchIt is done to generate new ideas; respondents should be given sufficient freedom to express themselves. It is generally based on secondary data that are readily available. Therefore unable to frame detailed research questions.

Descriptive research

It is undertaken when researcher is interested in knowledge the characteristics of certain groups such as age; sex; educational level; occupation or income; interested in knowledge the proportion of it in a given population who have behaved in a particular manner; making the projections of a certain things; or determining the relationship between two or more variables, descriptive study may be necessary.

DATA COLLECTION METHOD:

Data collection methods can be classified into two methods:

1. Primary methods.

2. Secondary methods. DATA COLLECTION METHOD

Primary Methods Secondary MethodsPRIMARY METHODS

Data directly collected by a researcher is known as Primary Data.

The methods used for collecting primary data may be:

1. Survey.

2. Observation.Sources of primary data

Delphi technique.

Projective technique

Questionnaire

Structured

Unstructured

Semi-unstructured

SECONDARY METHODSData not originally collected for use in the research project under consideration, but rather for use by some other person or for some other project are termed Secondary Data

It can be classified into two categories: 1. Internal Sources

2. External Sources

Sources of secondary data

Internal Sources External Source

Sales records 1.Published Commercial Credit records 2.Directories Demographic Data Internal record 3. Periodicals

Store Audit Financial Record

4. Statistical record Dairy Panel

5. Advertising ExplosiveRESEARCH DESIGN

It is a type of blueprint prepared developing on various types of blueprints available for the collection, measurement & analysis of data. The design of a research study is based on the purpose of the study.

Types of research design

1. Qualitative Research Design: Qualitative researchis a method of inquiry appropriated in many different academic disciplines, traditionally in thesocial sciences, but also inmarket researchand further contexts. Qualitative researchers aim to gather an in-depth understanding ofhuman behaviourand thereasonsthat govern such behaviour. The qualitative method investigates thewhyandhowofdecision making, not justwhat,where,when. Hence, smaller but focusedsamplesare more often needed, rather than large samples.

Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses (informative guesses).Quantitative methodscan be used to verify which of such hypotheses are true.

2. Quantitative Research Design: Quantitative marketing researchis the application of quantitative research techniques to the field of marketing. It has roots in both thepositivistview of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

As asocial researchmethod, it typically involves the construction ofquestionnairesandscales. People who respond (respondents) are asked to complete thesurvey.

5.1 Analysis of data

The following is the analysis of the questionnaire which was used to collect the data of the 100 respondents in Delhi and Haryana.

Q1) which engine oil are currently using in your car ?

Name of the Engine oils Grades

Mobil 1 36

Shell16

Castrol15

Others---------

Chart 6.1 showing engine oil preferred by the consumers

Interpretation: The above graph shows that 36% of the total respondents have Mobil 1 which is followed by Shell at 16%. Hence the Mobil 1 are the most popular and preferred by the customers.

Q2) How satisfied are using synthetic engine oil in your cars?

Level of SatisfactionVotes

Extremely Satisfied56

Satisfied16

Neutral10

Dissatisfied18

Total100

Chart 6.2 showing satisfaction levels of the customers while using the Mobil 1.

Interpretation: The graph above shows the level of satisfaction of the Mobil 1 and its interpretation brings out the fact that 56% of the total consumers are extremely satisfied by the Mobil 1 they are using and only 18 % of them are dissatisfied.

Q3) what persuaded you to go for the Mobil 1 you have chosen?Reasons for using synthetic engine oilVotes

Service advisors 8

Brand promoters 22

Brand Name43

Value for money16

Any Other11

Total100

Chart 6.3 showing what persuaded the customers to use Mobil 1 in their cars.Interpretation: The above graph shows that 43% of the consumer chose the Mobil 1 due to the brand name.

Q4) Rank the following factors according to the importance you give to each while purchasing the Engine oil?Extremely importantimportantNeutralNot importantLeast important

Brand name5234104

Seal32456125

Package70219

Quantity23242213

Price761473

Chart 6.4 showing whether the customers decide about buying a new engine oil.

Interpretation: The above graph shows that the consumer is most persuaded by the price followed by the seal followed by brand name, while they purchase the engine oil. More than 70% of consumers consider price and packaging as the extremely important factors while making the decision for purchase.

Q5) Are you keen to change your engine oil if you have a better deal.

ResponsesVotes

Yes65

No35

Total100

Chart 6.5 showing whether the customers will change their engine oil if given a better deal

Interpretation: 65% of the total respondents are ready to change their engine oil if they get a better deal. But 35% are brand loyal. They want to have the same Mobil 1 which they are accustomed to.

Q6) Select the rating that best describe how you feel about the Quality aspect of your Mobil 1 ?

QualityVotes

Low

15

210

39

415

561

High

Total 100

Chart 6.10 showing how the customers feel about the Quality aspect.

Interpretation: The above data and the graph shows that 41% respondents rated their Mobil 1 the maximum ratings and 24% rated it as good.

Q7) How did you get to know about the engine oil you bought?

Votes

Service advisors12

Service station8

Brand promoters66

Television10

Others4

Total100

Interpretation: the above graph shows that the 65% of the synthetic oil is purchased on the influence and the recommendation of the brand promoters.

Q8) what aspects of your engine oil service are beneficial to you?

Beneficial FeaturesVotes

Fuel economy 53

Maintenance cost10

Oil changing35

Pick up2

Total100

6.15 showing what the customers think are beneficial features on their engine oil.Interpretation: The above graph shows that the most beneficiary feature in the Mobil 1 is its fuel economy. More than 50% of the respondents agree to this statement. The next most beneficial feature is the oil changing which is ranked number one by 33% of consumers.

Q9) which problem did you face from your old engine oil or from your current use engine oil?

Problem

Vote Fuel economy43

Maintenance cost12

Noise23

Pick up11

Oil changing05

Any other06

Interpretation: The above data or graph shows that 43% of the problem faced by the customers is from fuel economy followed by 23% by noise.

5.2 Summary of Findings.

The study was undertaken with a view to know the factors affecting the purchase decision of Mobil 1 in Delhi and Hryana and the satisfaction level of the Car users. Also to figure out the problems encountered by they while getting a long drive and using cars in exceed temperature.

The results show that Mobil 1 is the market leader since most of the Car holders use Mobil 1 synthetic engine oil, followed by Castrol. Hence the Mobil 1 are the most popular in synthetic oil and preferred by the customers.

The level of satisfaction of the Mobil 1 users and its interpretation brings out the fact that more than half of the consumers are extremely satisfied by the Mobil they are using.

Price, package and the brand name are considered as extremely important factors while purchasing a engine oil. Maximum consumers are ready to change their engine oil if they get a better deal. But few are brand loyal as well; they want to have the same engine oil which they are accustomed to.

Recommendations from friends influence the purchase decision the most. The study shows that the least beneficial factor of the Mobil 1 is thin viscosity. The most beneficiary feature that the customers feel in the engine oil is its engine life. More than half of the respondents agree to this statement. The next most beneficial feature is the resistant to high temperature which is ranked number one. The study shows that the main problem faced by the consumer is from wear and tear followed by fuel economy problem at number two.

Synthetic oilis alubricantconsisting ofchemical compoundswhich are artificially made synthesized using chemically modifiedpetroleumcomponents rather than wholecrude oil. Synthetic oil is used as a substitute for lubricant refined from petroleum when operating in extremes of temperature, because it generally provides superior mechanical and chemical properties than those found in traditionalmineral oils. Aircraft turbines, for example, require the use of synthetic oils, whereas aircraft piston engines don't.

Synthetic motor oils are manmade oils from the following classes oflubricants:

Polyalphaolefins(PAO) =American Petroleum Institute(API) Group IV base oil

Syntheticesters, etc = API Group V base oils (non-PAO synthetics, including diesters,polestars, alklylated naphthalene, alklylated benzenes, etc.)

Hydrocracker/Hydroisomerized = API Group III base oils. Chevron, Shell, and other petrochemical companies developed processes involving catalytic conversion of feed stocks under pressure in the presence of hydrogen into high quality mineral lubricating oil. In 2005, production of GTL (gas-to-liquid) Group III base stocks began, the best of which perform much like polyalphaolefins. Group III base stocks are considered synthetic motor oil only in the United States;[14]elsewhere they are not allowed to be marketed as "synthetic".

[Edit]Semi-synthetic oil

Semi-synthetic oils (also called 'synthetic blends') are blends of mineral oil with not more than 30% synthetic oil. It is designed to have many of the benefits of synthetic oil without matching the cost of pure synthetic oil.Motulintroduced the first semi-synthetic motor oil in 1966.[15]Lubricants which have synthetic base stocks even lower 30%, high performance additive packs consisting of esters can also be considered as synthetic lubricants. Ratio of the synthetic base stock is generally used to define commodity codes among the customs declarations of tax purposes.

[Edit]Other base stocks help semi-synthetic lubricants

Group II and Group III type base stocks help to formulate more economic type semi-synthetic lubricants. Group I, II, II+ and III type mineral base oil stocks are widely used in combination with additive packages, performance packages, ester and/or Group IV polyalphaolefins in order to formulate semi-synthetic based lubricants. Group III base oils are sometimes considered as synthetic but they are still classified as highest top level mineral base stocks. A Synthetic or Synthesized material is one that is produced by combining or building individual units into a unified entry. Synthetic base stocks as described above are man-made and tailored to have a controlled molecular structure with predictable properties, unlike mineral base oils which are complex mixtures of naturally occurring hydrocarbons.[16]

HYPERLINK "http://en.wikipedia.org/wiki/Synthetic_oil" \l "cite_note-16"[17] Hydrocracker/Hydroisomerized = API Group III base oils. Chevron, Shell, and other petrochemical companies developed processes involving catalytic conversion of feed stocks under pressure in the presence of hydrogen into high quality mineral lubricating oil. In 2005 production of GTL (Gas-to-liquid) Group III base stocks began. Even though they are considered a synthetic product they are still mineral base stocks and counted as the mineral part of all semi-synthetic lubricants. Group III base stocks [with certain amount of mixture of PAOs and esters and Group V] are considered synthetic motor oil ONLY in the United States.[citation needed]Group III based lubricants are not allowed to be marketed as "synthetic" in any market outside of the USA. Within the US, there are no official specifications, or standards as to which oils can be marketed as "synthetic

Learning about indirect marketing

Exxon Mobil always adopts indirect marketing:

Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.In German speaking countries Indirect Marketing also means to improve the critical factors for success in business. The Business University of St. Gallen (Switzerland) analyzed the prices of mergers for some years. The result: The real values of a company are immaterial. This was the basis for the "Werteorientierte Unternehmensfhrung" or value adding strategy (value adding leadership). Indirect Marketing is a tool to implement this form of a long term company strategy. Indirect Marketing includesfor examples -the branding of a company (well-known branding and a good image by a appropriate marketing strategy, green goods and environment protection, Corporate Social Responsibility activities, employer-branding and so on), sustainability (vision, mission, strategy, sense and confidence, ...), long term orientation to customers and quick problem-solutions (CRM, innovative products and services, flexibility, adaptability,...), chances (absolute and relative market share, selling potentials to lift, capability to be innovative, life cycle of the products and some more), linked processes (organization, logistics, distribution, product planning and production control, strategic human resource management, knowledge management, quality management (TQM, EFQM, Kaizen, ISO,...), a cherish association with the employees (open communication, fairness, trustful, education, advanced trainings and so on), valuable networks (competent suppliers, advisers, co-operations with universities, trainers, coaches and more).Ive come up with three theories why my indirect approach might not be that effective. First, it could be that in general, indirect marketing requires a certain degree of authority beforehand to be really effective,

The Indian automotive lubricants market is largely price sensitive and volume growth is stagnating due to longer lasting lubricants. The market is fragmented with over 22 big and small manufacturers and with the spate of mergers and acquisitions (M&A), only a handful of big companies enjoy a major market share.

The original equipment segment and retail trade are the two major marketing channels in the Indian automotive lubricants market. Due to the growing competition, tie-ups with original equipment manufacturers (OEM) are becoming important as they reinforce the value proposition of a particular brand.

ExxonMobil is organized functionally into a number of global operating divisions. These divisions are grouped into three categories for reference purposes, though the company also has several ancillary divisions, such as Coal & Minerals, which are stand alone.

Chart of the majorenergycompanies dubbed "Big Oil", sorted by latest published revenue Upstream(oil exploration, extraction, shipping, and wholesale operations) based inHouston, Texas Downstream(marketing, refining, and retail operations) based inFairfax, Virginia Chemical division based inHouston, TexasWe are working in the downstream sector of Exxon Mobil which generates about 70% of the revenue

If you walk into the nearest mechanic's garage, you would notice that there are several different types of lubricants that are used by mechanics and engineers to minimize friction that is caused, while runningautomobiles. There are several kinds of lubricants that are used to aid the functioning of components that range from the suspension systems of your automobile to the pistons in the engine. In short, almost all the moving components in your vehicle require lubrication to keep it in good shape. So let's try to look into the argument on synthetic oil vs. regular oil.Synthetic Oil Vs. Regular Oil - Which One is better?

Both, synthetic oil as well as regular oil are basically used in the piston block of thecar'sengine. The piston block is cylindrical in shape and holds the piston within it. The piston of your car keeps on moving up and down to keep the automobile running. The synthetic or the conventional motor oil forms a layer of molecules over the inner surfaces of piston blocks, thus smoothing out the motion of the pistons. There are two basic advantages of using these oils as lubricants in the engine. The first advantage is that the pistons get lubricated and there is ease of motion. The second advantage is the heat that is formed within theenginealso gets substantially reduced, thereby increasing the life of the engine and the quality of firing. Another genuine advantage of using lubricating oil in the engine is that it drastically boosts thefuel economyof the automobile.

You must be wondering when choosing between synthetic oil vs. regular conventional oil for motor which would prove to be beneficial. Before we actually look at the comparison, let us have a look at some of the proprieties and important characteristics of synthetic motor oil and conventional motor oil. Though, the result of the debate, synthetic oil vs. conventional oil is almost undecided, there are many characteristics and merits, as well as demerits of both the oils. The boom in the automobile industry that occurred just before the World War I saw many changes in the auto parts, lubricants andfuels that were used in the automobiles. In these initial stages of development, regular oil was used as a lubricant for the piston and piston blocks. The constant changes and improvisations in the conventional or regular oil has shown man proven advantages in using it as a lubricant. Conventional lubrication oil which is also known as mineral oil, is a product of the process of frictional distillation, which is used to break down petroleum into various products. In case of conventional oil, the molecular structuring is rather uneven and yet possesses a quality of high lubrication. The advantage of conventional motor oil is that it is cheaper than synthetic oil and is available almost universally. The synthetic oil, on the other hand, is a man-made and is manufactured by the chemical industry using different processes. Unlike the non uniform structure of the molecules in the conventional motor oil, the molecules of the synthetic oil are uniform to the extent of being almost identical to one another. This type of molecular structure is often considered as a very good merit or characteristic of any lubricant. As mentioned above, the debate on synthetic motor oil vs. regular oil does not have any kind of concrete conclusion. However, it is worth comparing the many merits and demerits of both the type of oils .As we know, conventional motor oil that is derived from crude oil has an uneven molecular structure. This makes it suitable for new engines. The internal surfaces of the new engine, though shaped and forged very beautifully are not hundred percent accurate. Due to this, the inner surface of the piston block and the surface of the piston itself becomes extremely accurate, as the excess and inaccurate points (which are technically known faults) on the surfaces get shredded off as a result of the friction and heat. The uneven molecules aid this evening out of the auto components. There are, however, two drawbacks of this type of oil. The first drawback is that the regular oil gets oxidized at a very high temperature, which results into creation of pollutants. In same way, at very low temperatures, formation of sludge occurs which renders the oil, useless.

The synthetic oil, on the other hand, does not have any type of drawback, when it comes to extreme temperatures andair pollution. This type of oil is gives very good results, when it is used in car engines that are few years old. The synthetic oil is extremely instrumental, when it comes to preservation of the engine components and ensures excellent running of the engine. The only drawback is that the synthetic oil, in present day market, is rather costly. To know more about the debate on synthetic oil vs. regular oil, read more onsynthetic oil vs mineral oil.

As a conclusion it can be said that, to reduce thecar engine problems, mineral oil should be used in the initial periods of the life of the engine, and for the later on years, it would be good to use the synthetic oil. Well, I hope this short debate on synthetic oil vs. regular oil has managed to provide some useful information.

Both, synthetic oil as well as regular oil is basically used in the piston block of thecar'sengine. Piston block is cylindrical in shape and holds the piston within it. The piston of your car keeps on moving up and down to keep the automobile running. The synthetic or the conventional motor oil forms a layer of molecules over the inner surfaces of piston blocks, thus smoothing out the motion of the pistons. There are two basic advantages of using these oils as lubricants in the engine. The first advantage is that the pistons get lubricated and there is ease of motion. The second advantage is the heat that is formed within theenginealso gets substantially reduced, thereby increasing the life of the engine and the quality of firing. Another genuine advantage of using lubricating oil in the engine is that it drastically boosts thefuel economy of the automobile.You must be wondering when choosing between synthetic oil vs. regular conventional oil for motor which would prove to be beneficial. Before we actually look at the comparison, let us have a look at some of the proprieties and important characteristics of synthetic motor oil and conventional motor oil.As a conclusion it can be said that, to reduce thecar engine problems, mineral oil should be used in the initial periods of the life of the engine, and for the later on years, it would be good to use the synthetic oil. Well, I hope this short debate on synthetic oil vs. regular oil has managed to provide some useful information!a. There is great threat to the automobile industry as the service advisors who inspects the cars in the workshops are very less educated

b. The education level of service advisors should be increased

c. The service advisors are very much interested in money making not interested for the performance of the automobiles.

d. They advices customers for synthetic oil under our presence

e. Management is not working properly their response are very late.

Recommendations1. The reports/projects should be made within the time limit as decided by

our client. This would give better results.

2. Our company has many visiting auditors. Payment of those auditors should be made on time

3. Proper surveys of the market should be done for Feasibility study.

\AppendixQuestionnaire

CUSTOMER QUESTIONNAIRE

Name:

1Business Man2Employee3Pvt. Cabs4General

Age:

Profession:

Q1) Which Synthetic Engine oil are currently using in your car? 1Mobil 12Shell3Castrol

Q2) Q2) How satisfied are you with the Mobil 1?1Extremely Satisfied2Satisfied3Neutral

Q3) Rank the following factors according to the importance you give to while purchasing the Synthetic engine oil ?Extremely importantImportantNeutral

Brand name

Viscosity

Mileage

Package

Price

Q4) Select the rating that best describe how you feel about the synthetic engine oil you have?

Low1 2 3 4 5 High

12345

Quality

Price

Trustworthy Brand

Q5) How did you get to know about the Mobil 1 synthetic engine oil you bought?

1Newspaper2Magazines3Brand promoters 4Television5Others

Q6) what features of the Mobil 1 is not beneficial for you?

1Mileage2Resist to high temperature3Great low performance4Fuel economy

Any other____________________

Q7) what aspects of your Mobil 1 service are beneficial to you?

Mileage low maintenance cost fuel economy greet performanceQ8) Which Advertisement comes to your mind first?

1Mobil 12Shell3Castrol

Q9) Problems that your cars is facing or have faced from your previous engine oil?

Slug carbon Noise Wear and tear Pick up Any other___________________

Bibliography Through the internet.

Following are the websites from where the data has been recovered

1. www.exxon Mobil.com 2. www.goggle.com

3. www.yahoo.com

4. www.answer.com

5. www.mssplspace.com.

Through the magazine

Chapter 1

Introduction

Chapter 5

ANALYSIS

1.2 Industry Profile

Chapter 4

Study of selected Research Problem

4.1 Study of Research Problem:

4.2 Statement of Research Objectives:

4.3 Research Design and Methodology:

Chapter 6

Summary & Conclusion

6.1 Summary of Learning Experience

6.2 Conclusion and Recommendation:

Chapter 2

PROFILE OF THE ORGANIZATION

Chapter 3

DISCUSSIONS ON TRAINING.