mba syllabus for iii iv sem 2014-15
DESCRIPTION
sylTRANSCRIPT
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 1 -
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 2 -
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 3 -
Dr. Babasaheb Ambedkar Marathwada University Aurangabad Revised Course Structure for Master in Business Administration (MBA)
Effective from June 2014
MBA III Semester
Elective
Compulsory Subjects
Elective
CodeSubjectTitle
Periods DistributionofMarks Total
MarksCredits
DurationofExam
Lect.
Tutorial Int Ext
CP301
BusinessPolicy&StrategicManagement
45 15 40 60 100 4 3Hrs.
CP302
DecisionSupportSystem45 15 40 60 100 4 3Hrs.
CP304 SummerTrainingProject 50 50 100 4
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 4 -
CourseCodeCP301:BUSINESSPOLICY&STRATEGICMANAGEMENT
CourseContents
UnitIIntroduction:
AnIntroduction,Definition,ConceptandCharacteristics,MilitaryoriginsofstrategyEvolutionConceptandCharacteristicsofstrategicmanagementMintzerbgs5PsofstrategyCorporate,BusinessandFunctionalLevelsofstrategyStrategicManagementProcess.
Unit- II Strategic Intent & Strategy Formulation:
Vision, mission and purpose Business definition, objectives and goals Stakeholders inbusinessandtheirrolesinstrategicmanagementCorporateSocialResponsibility,EthicalandSocialConsiderationsinStrategyDevelopment.
Unit-III Strategic & Portfolio analysis:
AnalyzingCompanysResourcesandCompetitivePositionOrganizationalCapabilityProfileStrategic Advantage Profile Environmental Threat and Opportunity Profile (ETOP) CoreCompetence,PortersFiveForcesModelofcompetition.SynergyandDysergy,BCGMatrixGE 9 Cell Model Concept of Stretch, Leverage and fit. Distinctive competitiveness. TheMcKinsey7SFramework.
Unit-IV Types of Strategies:
Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability,Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition &Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment,Outsourcing Strategies, Tailoring strategy to fit specific industry Life Cycle Analysis Emerging,Growing,Mature&DecliningIndustries.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 5 -
Unit-V Strategy Implementation & Evaluation
ProjectimplementationProceduralimplementationResourceAllocation,FunctionalIssuesFinancial,Marketing,OperationsandPersonnelpolicies.Measurementofperformance,Roleoforganizationalsysteminevaluation.
Unit- VI New Business Models and Strategies for e_commerce
Characteristics of e_commerce, Business Models and Strategies, Internet Strategies fortraditionalbusiness,Keysuccessfactorsine_commerce.
BooksRecommended:
1. A.A.ThompsonA.J.ShriklandJ.E.Gamble,CraftingandExecutingStrategyA
testforcomeptitiveadvantage,TataMcGrawhill,4thEdition2005
2. RanjanDas,Crafting thestrategy :conceptandcases instrategicmanagement,
TataMcGrawHill,2004
3. KazmiAzher,BusinessPolicyandStrategicManagement,TataMcGrawHill2nd
Edition2003
4. SubhaRaoP,BusinessPolicy and StrategicManagement,HimalayaPublishing
House1stEditionreprint2004
5. Pitts,RoberA&LeiDavid,StrategicManagement,Thomson,3rdEdition2003
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 6 -
CourseCodeCP302: DecisionSupportSystem&ManagementInformationSystem
CourseContents
UnitI
Management Information System : Definitions Basic Concepts, Applications of ManagementInformationTechnology.
UnitII
System & Design: Systems Development Initiative Different Methodologies Life Cycle &PrototypeapproachDetailedstudyonLifeCycleDesign&implementationCaseStudy.
UnitIII
ManagerialDecisionMaking,Decisionmakingprocessproblemsolvingtechniqueshowdecisionsarebeingsupported,FeaturesofvariousCBIS.
UnitIV
DecisionSupportSystemAnOverview:RelevancescopeofDSS,characteristicandcapabilitiesofDSS,ComponentsofDSS,ClassificationofDSS.
UnitV
DatabaseManagementSystem:Sourcesofdatadatamodels,Relevanceof relationalDataBaseDesigninDSS,ModelBaseManagementsystem:Typesofmodelsfunction,certainty,uncertainty,risk,
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 7 -
UnitVI
StructureORmodels,Simonsmodel in informationsystem,designsimulation technique.Dialoggenerationmanagement system,DSS toolsDSSgenerators specificDSS,ConstructingaDSS:StepsindesigningaDSS,buildingofMBMS.
BooksRecommended:
1. Keen, PeterG.W.:Decision Support System anOrganizational PerspectiveAddison
WesleyPub.
2. Dr.AnwarAkther.:FundamentalstoDecisionSupportSystem,PacificPublication,Delhi,2011.
3. Krober,DonaldW.,andHugh.J.WatsonComputerBasedinformationSystemNewYork,1984
4. DavisLMichaelW.AManagementApproachMacmillanPublishingCompany,PrenticeHall,
NewJersey,1988.
5. AndrewP.DecisionSupportSystemEngineering,Sage,JohnWiley&Sons,NewYork,1991.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 8 -
MBA III Semester
Elective Financial Management
ElectiveCode
SubjectTitle
Periods DistributionofMarks Total
MarksCredits
DurationofExam
Lect.
Tutorial Int Ext
OP305A ProjectPlanningAnalysis&Management
45 15 40 60 100 4 3Hrs
OP306A WorkingCapitalManagement
45 15 40 60 100 4 3Hrs
OP307A DirectTaxation 45 15 40 60 100 4 3Hrs
OP308ASecurityAnalysis&PortfolioManagement
45 15 40 60 100 4 3Hrs
OP309AFinancialMarket&Services
45 15 40 60 100 4 3Hrs
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 9 -
MBAIIISemester Specialisation:FinanceElectiveCode:OP305A Projectplanninganalysisandmanagement
Coursecontent:
UnitIProjectmanagementconcept,itsfunctions,itscharacteristicsandenvironmentalscanningGenerationandscreeningofprojectideas,toolsforidentificationofinvestmentopportunities,turnkeyprojects.ConceptofprojectfailureandtheCausesofprojectfailure.
UnitIIIntroductiontocapitalinvestments:concept,objectives,importance,limitations,typesandcapitalbudgetingprocess,ProjectfinancinginIndia,publicsectorinvestmentDecisionsinIndia,problemsoftimeandcostoverruninpublicsectorenterprisesinIndia
UnitIIIProjectanalysis:marketanddemandanalysis,TechnicalAnalysis,FinancialEstimatesandprojections,projectRiskanalysisDecisiontreeAnalysis.SocialCostBenefitAnalysis,UNIDOapproach,littleMirrleesApproach,Shadowprices
UnitIV
FacilitiesofferedbyGovernmentorganizationtopromoteprojects.FinancialschemesofferedbyvariousfinancialinstitutionslikeCommercialBanks,IDBI,ICICI,SIDBI,SFCs.NetworkTechniquesforprojectmanagement:PERTandCPM,AssessmentoftheTaxburden,andProjectreviewandadministrativeAspects,
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 10 -
BooksRecommended:
1. PrasannaChandra,Project,planningAnalysis,selection,financingimplementation
andreview,TataMcGrawHill,newDelhi
2. Desai,vasant,projectManagement,Himalayapublishinghouse
3. JohnM.Nicholas,ProjectManagementforBusinessandTechnology,Pearson
EducationIncNewDelhi
4. HarveyMaylor,projectManagementPearsoneducationinc.
5. NarendraSingh,projectManagementandcontrol,Hi9malayapublishinghouse
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 11 -
MBAIIISemester Specialisation:Finance
ElectiveCode:OP306A WorkingCapitalManagement
Coursecontent:UnitI
Workingcapitalfinancing:Shorttermandlongtermsourcesofworkingcapitalrequirement, integrating working capital and capital investment process,workingcapitalcontrolandbankingpolicy.
UnitII
Introduction: concept, classification, importance and objectives of workingcapital, factors determining working capital requirement, estimating workingcapitalrequirement,excessorinadequateworkingcapital.
UnitIII
Cashmanagement:motives of holding cash andmarketable securities, factorsdetermining the cash balances, cash budgeting, long term cash forecastingcurrentaccountVScashcreditaccount,cashsystem,managingcashflows.Cashcollection system, objectives, design and types of collection system. CashConcentration strategies and its functions. Disbursement system, its tools,functionsandtypesofdisbursementdecisions
UnitIV
Receivables management: Concept, factors in determining receivables policy,determiningappropriate receivablespolicy.Analysisofcreditstandards,creditterms, marginal analysis, credit analysis and decision, Heuristic approach,Discriminant Analysis, sequential decision analysis. Inventory management:Typesofinventory,costandbenefitofholdinginventory,methodsofinventorycontrolandinventorycontrolmodels.Inventorymanagementanditsvaluation
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 12 -
BooksRecommended:
1. 1.Bhalla,lVK, :WorkingCapitalManagement,Text andCases, 12th ed.Delhi,
Anmol,2001.
2. 2.Hampton J. J.andC.L :WagnerWorkingCapitalManagement, JohnWiley&
Sons,1989.
3. Mannes,T.S.and J.T.Zietlow :ShorttensFinancialManagement,WestPub.Co.,
1993.
4. Scherr,F.C.ModernWorkingCapitalManagement,PrenticeHall,1989.
5. Smith, Keith V. and G. W. Gallinger : Readings on Short term Financial
Management3rded.,WestPub.Co.,1988.
6. SatishB.Mathur,workingcapitalmanagement,principlesandpractices,newage
internationalpublishers,Mumbai.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 13 -
MBAIIISemester Specialisation:Finance
ElectiveCode:OP307A DirectTaxation
Coursecontent:
UnitI IntroductionofDirectandIndirectTaxation,RegulationandcollectionofTaxes
in India.Governanceof taxationand relevanceof taxationpolicywith incomeandexpenditure.
UnitII
Definitions:Person,Assessmentyear;previousyear,Assesses,Residentialstatus;Incidenceoftax,Incomeexemptfromtax,GrossTotalIncomeandNetIncome.
ComputationofIncomeunderVariousHeadsUnitII
Incomeunderheadsalary,Meaningofsalary,Basisofchargeofsalary income,differentformsofsalary
Different forms of allowances,perquisites,permissibledeductions from salaryincome
Tax treatmentofprovident fund&approved superannuation fund, special taxtreatmentofsalaryincomeofnonresidenttechnicians
Deductionundersection80C.UnitIII
Incomefromhouseproperty,Basisofcharge,Propertyincomenotchargetotax Basisofcomputingincomefromletouthouseproperty,computingincomefrom
selfoccupiedproperty.UnitIV
Taxdeductionatsource Advance tax, Selfassessment tax, Assessment procedure regular and best
judgmentassessrevision Rectificationandappeal,provisionrelatingtointerestandrefundoftax.
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 14 -
BooksRecommended:1.DirectTaxesLawandPracticeVinodSinghnia
2.DirectTaxesRaviKishore
3.DirectTaxesJ.P.Jakhotiya
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 15 -
MBAIIISemester Specialisation:Finance
ElectiveCode:OP308A SecurityAnalysis&PortfolioManagement
Coursecontent:
UnitI
ObjectivesofSecurityAnalysis TypesofBrokers,InvestmentAvenuesAvailable:GlobalPerspectives InvestmentCompanies,MarketIndicesandStockIndicators ChartPatterns,CreditRatings,PrimaryMarketandPlayers SecondaryMarket:Objectivesandregulatorymechanism(SEBI) ListingofSecurities,FundamentalandTechnicalAnalysis.
UnitII
StockRiskReturnandValuation,portfolioRiskAnalysis(NumericalProblems) Anticipated returns, Present value of returns, Constant Growth model, Two
StageGrowthmodel,TheThreePhaseModel,ValuationthroughP/Eratio. PivotPoint,DeterminationofSupportandResistanceandOversold Bond analysis; Types of bonds, Major factors in bond rating process, Bond
returns,Holdingperiodreturn(NumbericalProblems)
UnitIII
CommodityMarket MarginandMarktoMarketconcept,ShortSelling(NumbericalProblems) MarketPortfolioAnalysis,Selection,EvaluationandRevision
UnitIV
CapitalMarketTheory,CapitalAssetPricingModeltheory, Assumptions,CAPMModel,CapitalMarketLine(CML)&SecurityMarketLine
(SML) Evaluationofsecurities,ArbitragePricingTheory(APT):Assumptions
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 16 -
UnitIV
Jensen Theory, Mosaic Theory, Jensens Alpha Theory , Optimum Portfolio,PortfoliosoftwoRiskySecurities
The Efficient Frontier, Constructing Efficient Frontier, Tracing the efficientfrontier
ConstructingtheOptimumPortfoliothroughInternationalDiversification.
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. SecurityAnalysisandPortfolioManagementbyS.Kevin2ndEdition(PHI
LearningPrivateLtd.)
2. Avadhani, V.A, Security Analysis and Portfolio Management, Himalaya
PublicationHouse,2008
3. Security Analysis and Portfolio Management by Donald E. Fischer6th
Edition(PrenticeHallofIndiaPvt.Ltd.)
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 17 -
MBAIIISemester Specialisation:Finance
ElectiveCode:OP309A FinancialMarketsandServices
Coursecontent:UnitI
Introduction to Financial system, concepts structure, nature role of financialsystem, regulatory frame work for financial markets and services.Financialsystemandeconomicdevelopment.
UnitII
Financialmarkets:Concept,nature,characteristicsandtypesoffinancialmarket,instruments of capital andmoneymarket, capitalmarket reforms,New issuesmarketanditscharacteristics.
UnitIII
Financial services : concept, nature , scope of financial services, non bankingfinancial intermediaries and statutory financial organizations, Regulation andcontrol:Indianstockexchangemarket,listinganddelistingofsecurities,insidertrading,speculation,functionsofSEBI.
UnitIV
Assed/fund based financial services, concept and characteristics, leasing ,equipment leasing and financial evaluation of leasing, hire purchase andconsumer finance. Factoring and forfeiting, bills discounting, housing finance,Venturecapitalfinanceleadmanagers,underwriting,privateplacement.
UnitV
Advisoryservices:Mergersanacquisition/amalgamationsandtakeovers.Creditrating, concept, nature, scope and impact of credit rating , credit cardmicrofinance,stockbroking,Ebrokingandrecentdevelopment.
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 18 -
BooksRecommended:1. L.M.Bhole,financialinstitutionandmarkets,Tatamcgrawhill.
2. M.YKhan,Financialservices,TatamcgrawHill.
3. AnilAgashe,Capitalmarketsandfinancialservices,Everestpublishinghouse,
4. BhallaV.K,managementoffinancialservices,Anmolnewdelhi
5. Gorden.Eandnatarajan,EmergingScenariooffinancialservice,
6. CliffortGomes,financialmarketsinstitutionandservicesinindia,prenticehall
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 19 -
MBA III Semester
Elective
Marketing Management
ElectiveCode
SubjectTitle
Periods DistributionofMarks Total
MarksCredits
DurationofExam
Lect.
Tutorial Int Ext
OP305B ConsumerBehaviour 45 15 40 60 100 4 3Hrs.
OP306BAdvertisingManagement
45 15 40 60 100 4 3Hrs.
OP307B StrategicMarketing 45 15 40 60 100 4 3Hrs.
OP308B IndustrialMarketing 45 15 40 60 100 4 3Hrs.
OP309BServicesMarketing&BrandManagement 45 15 40 60 100 4 3Hrs.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 20 -
MBAIIISemester Specialization:MarketingManagementElectiveCode:OP305B ConsumerBehaviourUnitIIntroduction:
Meaning, Diversity of Consumer Behavior, Importance and impact of ConsumerBehavior in todaysmarket place, 7Os framework of consumer behavior analysis,Consumerbusinessstrategy.
UnitIIIndividualAspectofConsumerBehavior:
Perception,LearningandInformationProcessing,Behaviormodification,AttitudeandPersonality, Motivation and Involvement, Self Concept and learning, memoryorganizationandfunction.
UnitIIIExternalEnvironmentinfluences
Role of culture, subculture and cross culture, SocialClass,Reference groups,Groupbehavior,OpinionLeaders,Familyandpersonalinfluence.
UnitIVConsumerDecisionProcess:
Types of buying behavior, buyingdecision stages: Individual and Industry,Roles ofbuying centers. Problem recognition, search and evaluation of alternatives, Prepurchase,Postpurchaseandrepeatpurchasebehavior,cognitivedissonance,Processofdiffusionofinnovationsandsituationalinfluences.Models:HowardShethModel,EKBModel.
UnitVConsumerism&ConsumerProtection:
Rootofconsumerism,consumer:safety,information,&privacy.Consumerism,inIndiaand global markets. Consumer Protection act 1986, Central and state consumerprotection councils, Consumer disputes Redressal agencies and forum, NationalConsumerdisputesRedressalcommission.
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 21 -
BooksRecommended:
1.Hawkins,Best,Coney,ConsumerBehaviour,8/e,TMH,NewDelhi,2002.
2.Kumar:ConceptualIssuesinConsumerBehavior:TheIndianContext,Pearson
Education,NewDelhi,2003
3.JayDLindquistandMJosephSirgy,Shopper,BuyerandConsumerBehaviour,
SecondEdition,Bizttantra,NewDelhi,2003.
4.DavidLLoudonandAlbertJDellaBitta,ConsumerBehaviour,4/e,TMH,New
Delhi,2002.
5.Schiffman,L.GandKanukL.L.ConsumerBehaviour,8/e,PearsonEducation,New
Delhi,2003.
6.RogerD.BlackWelletal,ConsumerBehaviour,9/eThomson,NewDelhi,2002
7.K.K.Srivastava,ConsumerBehaviour,GalgotiaPublishingCo.NewDelhi,2003.
8.HenryAssael,ConsumerBehaviour,6/e,Thomson,NewDelhi,2001.
9.MichaelR.Solomon,ConsumerBehaviour,5/e,PHI,NewDelhi,2003.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 22 -
MBAIIISemester Specialization:MarketingManagement
ElectiveCode:OP306B AdvertisingManagement
CoursecontentsUnitIIntroduction:
AdvertisingDefinition,PurposeandFunctions,AdvertisingProcess.RoleofadvertisinginMarketing,Legal,EthicalandSocialAspectsofAdvertising.
UnitIIBuildingofAdvertisement:
ObjectiveSettingandMarketPositioning,ModelsDAGMAR,AIDAS,LAVIDGEandSTEINER, determinationof targetaudience,Conceptandelementsofcopy,Message,Headlines,Copy,Logo,Illustration,AppealLayoutandCampaignPlanning.
UnitIIIMediaPlanningandSelection:
Media objectivesTypes of Media, Media Plan, Budgeting, Evaluation, Concepts ofReach,FrequencyandGrossRatingpointsSignificanceof ratingand its implications,ElectronicMediaBuying.
UnitIVAdvertisingCampaign:
SalesPromotionTypesofSalesPromotion,TechniquesEvaluationofSalesPromotionSchemes, Publicity Forms of Publicity Propaganda.Advertising EffectivenessTestsandTechniques,EventManagementTechniqueandsignificance.EventManagementTechniquesandSignificance.
UnitVAdvertisingAgency:
AdvertisingAgencyFunctionsAdvertisingInterface,AdvertisingAgencypartnershipServicesofferedbythemodernAdvertisingAgency.
UnitVI:
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
.BooksRecommended:
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 23 -
1. Belch, Advertising and Promotion: An Integrated Marketing, SIE, Tata
McGrawHillEdition,9780070144965
2. KumarNMittalR ,AdvertisingManagement,AmolPublication,1stEdition
2002
3. BelchGeorgeBelchMichel,Advertising andPromotion,TataMcGrawHill
12thReprint6thEdition2003
4. Batra,MyersandAaker,AdvertingManagement,Pearson,2ndReprint2003
5. Chunawala SA, Advertising Sales and Promotion Management, Himalaya
Publication3rdRevisedEdition2008
6. Chaffey,Mayer,Johnston,EllisChadwick(2000)InternetMarketing,Prentice
Hall.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 24 -
MBAIIISemester Specialization:MarketingManagement
ElectiveCode:OP307B StrategicMarketingCoursecontents
UnitIIntroduction:
Nature,Scope&principlesofStrategicMarketing,MarketingObjectives,StepinformulationofStrategiesforeffectivemarketing,pathwaytoleadlongtermgoal.
UnitIIMarketEnvironmentAnalysis:
Processofenvironmentanalysisexternalandinternal:Model:SWOT,GAP,BCG,GE9Cell, Marketing Planning and analyzing the performance, Analysis of CompetitorsStrategiesandEstimatingtheirReactionPatternandCompetitivePosition;CompetitiveIntelligenceprocess,CID,balancingMarketinggolesV/ssustainablegrowth.
UnitIIITypesofStrategies:
Market Leader Strategies Expanding the Total Market, Protecting Market Share,ExpandingMarketShare;MarketChallengerStrategiesChoosingandAttackStrategy,MarketFollowerStrategies;MarketNicherStrategies;CompetitiveMarketStrategyforEmergingIndustries,DecliningIndustriesandFragmentedIndustries;
UnitIVBalancingCompetition:
Balancing Customer and Competitor Orientations, Industry Segmentation andCompetitiveAdvantage; ProductDifferentiation and Brand Positioning,CompetitivePricing,CompetitiveAdvertising,RoleofSalesPromotioninCompetitiveMarketing.
UnitVDifferentConcepts:
Social Marketing strategies, e_marketing strategies, Recession marketing strategies,Ruralandexportmarketingstrategies,strategiesforITandITESindustriesandFMCGmarkets.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 25 -
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. MarketingManagement:Analysis,Planning&Control:PhillipKotler
Publisher:PrenticeHallCollegeDiv(1999)
2. BusinessPolicy&StrategicManagementAzharKazmiTataMcGrawHill
EducationPrivateLimited(2008)
3. StrategicMarketingDavidW.Cravens,Nigelf.PiercyTataMcGrawHill
Education(2009)
4. MarketingStrategy,TMHEd.BoydWalker,MullinsLarrechTataMcGraw
HillEducation
5. CaseStudiesinStrategicMarketingManagement:AuthorSanjayMohapatra,
PearsonEducationIndia,2013
6. Forcontemporarycasestudiesstudentsshouldrefertotheperiodicalsand
Journals.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 26 -
MBAIIISemester Specialization:MarketingManagementElectiveCode:OP308B IndustrialMarketingCourseContentsUnitIIntroduction:
Definitionandnatureof industrialmarketing, classificationof industrialproduct, theIndustrial Marketing SystemParticipants, Channels, Industrial Marketing vs.ConsumerMarketingEconomicsofIndustrialDemandTheResellersMarket.
UnitIIIndustrialMarketingEnvironment:
Organizational Customers, Types of buying situations, derived demand Concepts,Bidding for contract, buying behavior strengths, Negotiation Skills, Key accountmanagement,Measuringcustomervalues,Models:WebsterandwindModel, JagdishShethModel,BuyGridModel.
UnitIIIIndustrialProductandPrice:
Classifying Industrial ProductsPrice Determinants for Industrial ProductsPriceDecision Analysis, Types of Prices, Pricing Methods, Pricing Strategies, Factorsaffecting Pricing Strategy, Industrial BuyingInterpersonal dynamics of IndustrialBuying.
UnitIVStrategicPlanningProcess
Formatting Channel StrategyChannel Logistics, Channel Structure for Industrialproducts Strategic Planning Process in Industrial MarketingSegmenting, TargetingandPositioningIndustrialProducts.
UnitVPersonalSelling:
Personal Selling Role, Importance of consultants and expectations in the marketing,Roleofdirectmailers,exhibitions,tradefairandcouponing.IndustrialMarketingintheInternationalEnvironment.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 27 -
UnitVI:
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. CherunilamFrancis,IndustrialMarketing,HimalayaPublication2004
2. M.GovindRajan,IndustrialMarketing,VidyaVikas 2008
3. Reeder,IndustrialMarketing:AnalysisPlanningandControl,PrenticeHall,
2ndEdition2007
4. HillR.M.andOthers,IndustrialMarketing,A.I.T.B.S.Publisher&
DistributorsDelhi 4thEdition2003
5. HavaldarK.K.,IndustrialMarketing,TataMcGrawHill,2ndEdition
6. J.WebsterIndustrialMarketingstrategy,3rdEditionJohnWilley&Sons.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 28 -
MBAIIISemester Specialization:MarketingManagementElectiveCode:OP309B ServiceMarketing&BrandManagementCoursesContentsServiceMarketing
UnitIIntroduction:
Nature,CharacteristicsandClassificationofServicesImportanceofServiceMarketing,Four Is of services Intangibility, Inconsistency, Inseparability and Inventory,RelationshipMarketinginServicesMarketingTheProcess,RoleandImplications.
UnitIIServiceMarketingMix:
7 Ps of Service Marketing, Services Market Segmentation Positioning andDifferentiation of Services, Distribution Strategies for Services Challenges inDistributionofServices.
UnitIIICustomerSatisfactionandServicesQuality:
Customer Service in Service Marketing Monitoring and Measuring customersatisfaction Order taking and fulfillment,Handling complaints effectively,Defects,Failures and Recovery, Service Quality Service Guarantee, Quality Models PaarsuramanZeithamalBitner (PZB), GAP Model, SERVQUAL and SERVPERFGronroosmodel.
UnitIVServiceMarketingPractices:
Concept,ClassificationandImplicationsof
1. FinanceServicesBankingandInsurance;2. HealthcareandHospitalityServices;3. TravelandTourismServices;4. IT&EducationalServices:Telecoms,Courier;5. MediaandEntertainmentServices.
BrandManagement
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 29 -
UnitVUnderstandingBrand:
Role and Significance of Branding in the Promotion Brand Image, Brand Identity,BrandPersonality,Brandingchallengesandopportunities.
UnitVIBrandCreation,Loyalty&ManagingBrand:
Process ofBrandCreation,BrandPositioning,BrandEquity,BrandValuation,BrandUmbrella,Valueaddition frombranding,BrandCustomer relationship,brand loyaltyand customer loyalty, managing brand, brand extension. Reinforcing Brand,RevitalizingBrand,Differentiatingbrandsfromthecompetitors.
UnitVII
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Nargundkar,ServicesMarketing:Text&Cases,TataMcGrawHill
Edition,9780070616318
2. S.Shahjahan,ServicesMarketing,(Concepts,Practices,Cases),Himalaya
Publications2007
3. S.H.Jha,ServicesMarketing,HimalayaPublications2007
4. RagendraNargundkar,ServicesMarketingTextandCases,TataMcGrawHill
2006
5. Rao,ServicesMarketing Pearson,2008
6. ServicesMarketingZeithaml,Bitner,Gremler&Pandit,TMGH,4thed.
7. AarshV.Varma,BrandManagement,ExcelBooks 2007
8. DavidAaker,ManagingBrandEquity,FreePress,2009
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 30 -
MBA III Semester
Elective
Human Resource Management
ElectiveCode SubjectTitle
Periods DistributionofMarks Total
Marks CreditsDurationofExam
Lect.
Tutorial Int Ext
OP305CManagement of IndustrialRelations
45 15 40 60 100 4 3Hrs.
OP306CPersonalAdministrationapplication&Procedure
45 15 40 60 100 4 3Hrs.
OP307C Training&Development 45 15 40 60 100 4 3Hrs.
OP308COrganisationalChange&Development
45 15 40 60 100 4 3Hrs.
OP309CHumanResourcePlanning&Development
45 15 40 60 100 4 3Hrs.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 31 -
MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP305C ManagementofIndustrialRelationsCoursecontentsUnitI
Introduction to industrial relation , nature, scope importance ,aspects of industrial relation ,perspective / Approaches to industrialrelation,evaluationofindustrialrevolutionobjectiveofI.R,formsandtheoriesofI.R.
UnitII
Industrialdispute,conflictresolution,collectivebargaining,negotiationforwindisputeresolution,managementofdiscipline,causes andsettlement ofindustrial disputes. Machinery for solving industrial dispute underindustrialdisputeAct1947.
UnitIII
Globalization and industrial relation ,emerging Social economic scenario ,Legal framework of I.R Trade union , emerging trends on Trade union,features of trade union ,functions and responsibilities of trade union inI.R . Structure of tradeunion in India. International labour relation ,WTO,labourandenvironment,WTOandindustrialpolicy.
UnitIV
Grievance management, grievance handling, building positive employeerelations,participativemanagement,empowerment,equalitycirclesandworkersparticipation,qualityofworklife[Q.W.L]workersparticipationinmanagement[W.P.M]gainshaving,strikeandlockout,layoffretrenchment.
UnitV
Role of Judiciary in I.R, labour court, industrial Tribunal, Negotiation andconflict VS settlement productivity bargaining and disputes, mediation ,arbitration,workscommittee,boardofconciliationcourtofenquiry,labourandemployeewelfareand industrialsafetytypesof industrialsafetysystemhazardmanagement inwork environment , occupational health safety and industrialrelation.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 32 -
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. DynamicsofIndustrialRelationMamoria,Gankar,[Himalaya,Publication].
2. IndustrialRelationsEmergingParadigmsB.DSingh[ExcelBooks].
3. IndustrialRelationsandLabourLawsB.DSingh[ExcelBooks].
4. IndustrialRelationsVenkatratnamC.S[OxfordUniversity2007].
5. Industrial Relation Trade union and Labour Registration Sinha
[PearsonEducation].
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 33 -
MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP306C PersonnelAdministrationapplicationandProcedureCoursecontentsUnitI
PersonnelAdministration Introduction , importance inHRM ,Nature,ScopeandfunctionsObjectivesPersonnelDepartment,AdministrationVsManagementinHRM,ChallengesofModernPersonnelManager.
UnitII
PersonnelPolicyDefinition,Scope,Process,Objectives,ContentsofPersonnelfile & Personnel audit, Personnel Department Structure, proper Environmentaroundfactory.
Wage & Salary Administration General consideration in wage & Salaryadministration Objectives& principles, Time keeping,Attendance, statutoryreturns,TDSProfessionalTax,Form16(A)PFandCSIreturns.
UnitIII
General Communication in organization meaning of communication definition principles of communication process of communication communicationinorganizationtypesoforganizationcommunicationpurposeobjectives of communication Drafting of various types of letters orders,Interview Letters, Promotion, Transfer & Appreciation Letters , Notices &Circulars.
DisciplinaryActionCommunicationSuspensionOrders,showcause,Notices,memo,chargesheet,warning,letteroftermination&dismissal
UnitIV
Calculationforsuperannuation,gratuity&bonus,changingconceptofpersonnelmanagement employee fringebenefit and social security ,welfareprovisions ,healthprovision,safetyProvision
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 34 -
UnitVAnalysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. R.S Dawar ,Personnel Management and industrial relation,Vikas Publishing
HousePvtLtd
2. MamoriaandGankar,PersonnelManagement,HimalayaPublishingHouse
3. RudrabasvarajMNDynamicPersonnel administration ,Himalayapublishing
house2008
4. Chandrabose,PrinciplesofManagement and administration ,Prenticehallof
India2007
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 35 -
MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP307C Training&Development
CourseContentsUnitI
Introduction to Training Concept: Definition, Meaning, Need for Training,Importance of Training, Objectives of Training, Choice and Development forinterpersonnel skills,FacilitationofLearningFacilitationofTransfer.TrainingandHRDmanagementdevelopment
UnitII
OverviewofTrainingFunctions,TypesofTraining,ProcessofTraining:StepsinTraining, Identification of Job Competencies, Criteria for Identifying TrainingNeeds (Person Analysis, Task Analysis, Organization Analysis requirementanalysis). Trainers skills and stylespower and influence of trainersdos anddontsfortrainers
UnitIII
Assessment of Training Needs, Methods and Process of Needs Assessment,Designing and Implementing A Training Program: Trainer Identification,Methods and Techniques of Training, Designing A Training Module (CrossCultural,Leadership,Training theTrainer,Change)ManagementDevelopmentProgram,BudgetingOfTraining
UnitIV
EvaluationofTrainingProgram:KirkpatrickModelofEvaluation,CIROModel,CostBenefit Analysis, ROI of Training, Learning: Principles of Learning,TheoriesofLearning,componentsoflearningprocess,andconditionsoftransferof learning Reinforcement Theory, Social Learning Theory, Andragogy, andResistancetoTraining.Performancediscrepancies.
UnitV
TechnologyinTraining:CBT,MultimediaTraining,ELearning/OnlineLearning,Distance Learning career development program counseling evaluation ofprograms
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 36 -
UnitVIAnalysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. RaymondAndrewNoe,EmployeeTraining&Development,McGrawHill,
4thEdition2009.
2. R.K.Shau,TrainingforDevelopment,ExcelBooks,2007.
3. DR. B. Rathan Reddy, Effective Human resource Training &Development
stategy,HimalayaPublishing,1stEdition2008.
4. P.LRao,Training&Development,ExcelBooks,1stEdition2008.
5. MunishVohra,Management training&Development,AnmolPublication1st
Edition2006.
6. LeslieRao,Howtoplan&DesignTrainingProgrammes,InfinityBooks1st
Edition2003.
7. Training&Development:IndianTextEdition,Dr.B.JanakiramanDreamtech
Press,01Jan2007
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 37 -
MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP308C OrganizationalChange&Development
CourseContentsUnitI
Conceptof change,Factorsaffecting change,TypesofChange ,changeprocess,Barriers to change, Resistance to change & overcoming resistance to change,Evolution of OD, characteristics & assumptions of O.D, organizationdevelopmentprocess,Roleofchangeagent/O.Dconsultant
UnitII
Modelsofchange:systemModelofchange, ForceFieldAnalysis,ChangeandTransition Management, Organization Growth Model,Organization Diagnosis:Process, Diagnostic Models, Diagnostic skills, Weisboards model fororganizational diagnosis,methods of obtaining diagnostic information,ActionResearchasprocess,EthicsinO.D.
UnitIII
O.D Interventions, selecting O.D interventions, Team Interventions: GestaltApproach,ProcessconsultationIntervention,StructuralInterventions:Qualityofworklife(QWL) ,Qualitycircles(QC),MBO&appraisal,sociotechnicalsystem&collateralorganization,Parallellearningstructures.
UnitIV
Comprehensive intervention : Confrontation meeting ,Grid O.D Programme,system 4 management, learning organization, Reengineering, Third partyIntervention: organizationMirror,Thirdpartypeacemaking Intervention, ODFuture.
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 38 -
BooksRecommended:
1. OrganizationchangesandInterventionstrategiesbyManishkumar/NidhiSingh,
2013,ISBN82180384GalgotiaPublishingCompany.
2. Organizationchangetheme&IssuesbyJimGrieves,2012oxfordUniversity
Press9780199599189paperrback.
3. Managingchange:Text&cases2ndeditionbyToddJick&MauryPeiperl,
2003ISBN:9780256264586(USE)ISBN9780071122207(IE)McGrawHill
Publication.
4. Organizationalchange,3/ebySenior,2011ISBN97813727980PearsonEducation
Ltd.
5. ManagingChangebyThomhill2011,ISBN9788177582444PearsonEducation
Ltd.
6. OrganizationDevelopment&Transformation(ManagingEffectiveChange)6th
edition2005,byWendellFrenchandcencilBellISBN9780072481679(USE)ISBN
9780071112666(UE)McGrawHillPublication.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 39 -
MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP309C HumanResourcePlanning&Development
CourseContentsUnitI
Philosophy of Human Resource Planning, Importance, Definition, Needs,Objectives,Scope&BenefitsofHRP,HumanResourcePlanningProcess,Factoraffecting HRP, HRP Tools, Strategic HR planning, objectives of strategic HRplanning, Return on Investment(ROI) in HRP, Approaches in measuringeffectivenessofHRPprogrammes.
UnitII
MacroandMicroLevelHumanResourcePlanning,ManpowerplanningModels:Markov Model, Renewal Model, Simulation, Manpower Demand forecasting,ManpowersupplyAnalysis,DifferentmethodsofWastageAnalysis,EmployeeRedeployment&EmployeeRetentionStrategies,ExitStrategies.
UnitIII
Career Planning & Development: Definition, importance, objectives of careerdevelopment, career planning & development process, Succession planning,issuesincareerdevelopmentprocess.Human Resource Information System (HIRS) : concept, objectives of HRIS ,TypesofHRIS,stepsinimplementingHRIS.
UnitIV
HumanResourceAccountingandAudit:Scope,Benefits&objectivesofHumanResourceAudit, steps inHRAudit,Variousmethods ofValuation ofHumanResources,HRResearchanditssignificance.
UnitV
Analysis and solution of 10 case study related with above topics must bediscussedinclassroom.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 40 -
BooksRecommended:
1. Dr.L.MPrasad,HumanResourceManagement,SultanChand&
Sons,2ndEdditionReprint2009.
2. Dr.P.CTripathi,HumanResourseDevolopment,SultanChand&Sons5thRevised
EditionReprint2009.
3. Dr.C.BGupta,HumanResourseManagement,SultanChand&Sons,2009.
4. H.JohnBernardin,FloridaAtlantic,U
bocaRaton,HumanResourseManagement,McGrawHill,2001.
5. DipakKumarBhattacharya,HumanResourcePlanning,ExelBooks,2007.
6. BiswanathGhosh,HumanResourcedevelopment&Management,Vikas
Publication2008.
MBA III Semester
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 41 -
Elective
Production and Operation Management
ElectiveCode
SubjectTitle Lectures
DistributionofMarks
TotalMarks
Credits
DurationofExam
Int Ext
OP305D
ProductionPlanningAndControl 60 40 60 100 04 3Hrs.
OP306D
PurchasingAndMaterialsManagement
60 40 60 100 04 3Hrs.
OP307D TotalQualityManagement
60 40 60 100 04 3Hrs.
OP308D
AppliedOperationsResearch
60 40 60 100 04 3Hrs.
OP309D LogisticsManagement
60 40 60 100 04 3Hrs.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 42 -
MBASemesterIII Specialization:Production&OperationManagement
ElectiveOP305D: ProductionPlanningAndControl
CourseContents
Production Planning and Control Function; Material Requirement Planning;Productioninventory Systems; Forecasting for Inventory and Production Control;Aggregate Planning; Job Shop Planning; Scheduling and Control; JustinTimeProduction; Line Balancing; Planning for High Volume Standardized Products;Procedures and Documentation in Production Planning and Control; Application ofComputers;ERP.
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Chary, Production and Operations Management, Tata McGraw Hill Edition,
9780070091535.
2. Burbidge,JohnL.PrinciplesofProductionControl.London,DonaldandEvans,
1981.
3. Caubang,TedC.ReadingsonProductionPlanningandControl.Geneva.ILO.
4. Greene, James H. Production and Inventory Control Handbook. New York,
McGrawHill,1987.
5. McLeavey,DennisWandNarasimhan,S.L.Productionand InventoryControl.
Boston,AllynandBacon.1985.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 43 -
MBASemesterIII Specialization:Production&OperationManagement
ElectiveOP306D: PurchasingAndMaterialsManagement
CourseContents
Role of Purchasing and Material Management Objectives, Orgnization andInterrelationship, Determination and Description of Material Quantity, MaterialPlanning in Push and Pull System,MRP and JIT;Determination andDescription ofMaterialQuality Receiving and IncomingQuality Inspection,AcceptanceSamplingPlans, VendorProcess Capability; CostReduction Techniques Standardisation,Simplification & Variety Reduction; Value Analysis and Engineering, Make or BuyDecision, Purchasing Research, Sources of Supply, Price Determination andNegotiation,VendorRating,SelectionandDevelopment;LegalAspectsofPurchasing,Public Purchasing and Tendering; International PurchasingProcedures andDocumentation; Purchasing ofCapital Equipment AppraisalMethods, EvaluatingSuppliersEfficiency,StoresLayout,ClassificationandCodification;MaterialLogisticsWarehousingManagement,Materialhandling,TrafficandTransporation,DisposalofScrap, Surplus and Obsolete Materials; Inventory Control of Spare Parts, MaterialsInformationSystem.Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.BooksRecommended:
1. AnsariAandModarressB.JITPurchasing.NewYork,FreePress,1990.2. BailyPEtc.PurchasingPrinciplesandManagement.London,Pitman,1994.3. Burt,DavidN.ProactiveProcurement.EnglewoodCliffs,New Jersey,Prentice
HallInc.1994.4. Dobler,DW. etc.Purchasing andMaterialManagement,NewYork,McGraw
Hill,1990.MBASemesterIII Specialization:Production&OperationManagement
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 44 -
ElectiveOP307D: TotalQualityManagement
CourseContents
Basic Concept of Total Quality (TQ); Evolution of Total Quality Management;ComponentsofTQLoop;ConceptualApproach toS.Q.C.AcceptianceSampling andInspection Plans; Statistical Process Control; Process Control; Process CapabilityStudies; Humanistic Aspects of TQM; Management of Q.C. and Z.D. Programmes;Quality Improvement Teams; Q7 Tools; Quality Costs; Taguchi Loss Function;FunctionalLinkageofQualitywith reliability andMaintainability /FailureAnalysis;(FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance(TPM);qualityAudits;LeadAssessmentandISO9000Standards;MarketingAspectofT.Q;TotalQualityofServices;TotalQualityandSafety;SixSigma.
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles;Integrating design Assurance & Quality Assurance. New York McGraw Hill,1991.
2. Grant, Eugene L and Leavenworth, Richards. Statistical Quality Control,McGrawHill,NewYork,1991.
3. Ireson, W G. and Coombas, C P. hand book of reliability Engineering &Management,NewYork,McGrawHill,1988.
MBASemesterIII Specialization:Production&OperationManagement
ElectiveOP308D: AppliedOperationsResearch
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 45 -
CourseContents
Parametric and Sensitivity Analysis; Inventory Control Models Under Uncertainty;AppliedQueuingModels;NetworksModels;NonlinearOptimization Techniques Quadric Programming; Portfolio Management Problem; Replacement Models andPolicies;DynamicProgramming;ReliabilityModels.
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. AhujaA.K.etc.NetworkFlows.EnglewoodCliffsNewJersey,PrenticeHallInc.
1993.
2. Gould, F J. etc. Introduction to Management Science. Englewood Cliffs New
Jersey,PrenticeHallInc.1993.
3. Gupta,MPandSharma JK.OperationsResearch forManagementNewDelhi,
National,1997.
4. Mathur,K and SolowD.Management Science. EnglewoodCliffsNew Jersey,
PrenticeHallInc.1994.
5. Sharma S. J K. Operations Research: Theory and Applications. New Delhi,
MacmillianIndia.2001.
MBASemesterIII Specialization:Production&OperationManagement
ElectiveOP309D: LogisticsManagement
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 46 -
CourseContents
IntroductiontoLogisticsanditsInterfacewithProductionandMarketing;MeasuresofLogistics; Physical Distribution and Logistics; Logistic System Analysis and Design;WarehousingandDistributingCenters;Location;TransportationSystems;FacilitiesandServices; Dispatch and Routing Decisions and Models; Inventory ManagementDecisions; Logistics Audit and Control; Packaging and Materials Handling,InternationalLogisticsManagement;LogisticsFutureDirections.
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Bowersox, Supply Chain Logistic Management, Tata McGraw Hill Edition,
9780070667037
2. Ballau,RenaldH.BusinessLogisticsManagement.EnglewoodCliffsNewYork,
PrenticeHallInc.1992.
3. Beal K. A Management Guide to Logistics Engineering. U.S.A. Institute of
ProductionEngineering,1990.
4. BenjaminS.B.LogisticsEngineeringandManagement.EnglewoodCliffs,New
York,PrenticeHallInc.,1996.
5. Bowersox,D J andCloss,D J.LogisticsManagement:ASystem Integrationof
PhysicalDistribution,NewYork,MacMillan,1986.
MBA III Semester
Elective
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 47 -
INFORMATION TECHNOLOGY / SYSTEMS
ElectiveCode
SubjectTitle
Lectures
DistributionofMarks
TotalMarks
Credits
DurationofExam
Int Ext
OP305E
BusinessProcessReEngineering
60
40
60
100
04
3Hrs.
OP306E
SystemAnalysisAndDesign
60
40
60
100
043Hrs.
OP307E
StrategicManagementOfInformationTechnology
60
40
60
100
04 3Hrs.
OP308E
DataBaseManagementSystems
60
40
60
100
04 3Hrs.
OP309E
TelecommunicationsForBusiness
60
40
60
100
04 3Hrs.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 48 -
MBASemesterIII Specialization:I.T./Systems
ElectiveOP305E: BusinessProcessReEngineering
CourseContents
UnitI
Conceptual Foundation of Business Process Reengineering; Role of InformationTechnologyinBPR;
UnitII
Process Improvement and Process Redesign; BPR Experience in Indian Industry;Process Identification and Mapping; Role/Activity diagrams; process Visioning andBenchmarking.
UnitIII
BusinessProcessImprovement.BusinessProcessRedesign;
UnitIV
Man Management for BPR Implementation; Reorganizing People and ManagingChange.
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 49 -
BooksRecommended:
1. ByA.w.Scheer,BusinessProcessEngineering,Springer(Paperback1998)
2. Carr, D K and Johansson, H J. Best Practices in Reengineering, New York,
McGrawHill,
3. Champy, James, ReEngineering Management; The Mandate for New
Leadership,London,HarperCollins,
4. CoulsonThomas,C.BusinessProcessReengineering:Myth&Reality,London,
KoganPage
5. Davenport,TH.ProcessInnovation:ReengineeringWorkThroughInformation
Technology,Boston,HarvardBusinessSchoolPress,1993.
6. Hammer, Michael. Reengineering the Corporation: A Menifesto for Business
Revaluation,London,NicholasBrealey,1993.
7. JayaramanM.S.etc.BusinessProcessReengineering,NewDelhi,TataMcGraw
Hill,1994.8.Pepppard,JandRowlandP.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 50 -
MBASemesterIIISpecialization:I.T./Systems
ElectiveOP306E:SystemAnalysisAndDesign
CourseContents
UnitI
Business SystemsConcept,Characteristics of Systems, Business Information Systems,Categories of Information Systems, Scope of Information Systems, SuccessfulInformationSystem:AJointEffort,SystemsandSubsystems.
UnitII
Overview of System Analysis & Design, Feasibility Study, Role of System Analyst,Changes in System Analysts Responsibilities, Who are the Users? Classical SystemsDevelopmentLifeCycle,StructuredAnalysisDevelopmentMethod,SystemsPrototypeMethod, Reasons for Prototyping, Methods for Prototype Development, Tools forSystemsDevelopment,WhichDevelopmentMethodistheRightOne?
UnitIII
Requirement Determination, Its Activities, Fact Finding Techniques Interviews,Questionnaire, Record Review, Observation.Tools for Documenting Procedures andDecisionsDecisionTrees,DecisionTables,StructuredEnglish.
UnitIV
RoleofTools,BenefitsofUsingTools,CategoriesofAutomatedToolsFrontEndTools,BackEndTools, IntegratedTools.CASETools,CASEComponents,BenefitsofCASE,WeaknessesofCASE.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 51 -
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Senn, J. A., Analysis & Design of Information Systems, Second Edition, Tata
McGrawHill,2009.
2. Whitten,JeffreyL,IntroductiontoSystemsAnalysisandDesign,Tata McGraw
Hill2008
3. Kendall&Kendall,SystemsAnalysisandDesign,5thed.,NewDelhiPrenticeH
allofIndia,2006
4. Whitten,JeffreyL,SystemsAnalysisandDesign,TataMcGrill2006.
5. Murthy,C.S.U,SystemsAnalysisandDesign,HimalayaPublication2001.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 52 -
MBASemesterIIISpecialization:I.T./Systems
ElectiveOP307E:StrategicManagementOfInformationTechnology
CourseContents
UnitI
Key Issues in Information SystemsManagement and theRole of theCIO;AnalyticalFrameworkforStrategicITInitiatives;
UnitII
SustainingCompetitiveAdvantagesbyuseofIT;Creativity,LearningOrganisationandRoleofInformationTechnologyinBusinessTransformation.InformationPartnership;
UnitIII
I.TInfrastructureManagement,NationalInformationInfrastructureandITPolicyattheNational Level; Planning for Strategic IT Resources; Managing the IT Function:OutsourcingITFunction.
UnitIV
Softwareasaservice,OfficeAutomationSoftwareandtheirmanagementrelatedtofiles,storage,retrievalandmaintenance.
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 53 -
BooksRecommended:
1. Behl,InformationTechnologyforManagement,TataMcGrawHillEdition,
2. ByApplegate,Austin&Mcfarian,Corporateinformationstrategyandmanagement
textandcases7theditionTataMcGrill2006.
3. Dr.L.M.Prasad,Strategicmanagement5thedition,sultanchandandsons2008.
4. Dr.P.K.Ghosh,StrategicPlanningandManagement,SultanChandAndSons2008.
5. Galliers,R.D.StrategicInformationManagement:ChallengesandStrategiesin
Managing
6. InformationSystems.Oxford,ButterworthHeinemann,1994.
7. McKenneey,JamesL.WavesofChange:BusinessEvolutionthroughInformationTechnology,BostonHBSPress,1995.:
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 54 -
MBASemesterIIISpecialization:I.T./Systems
ElectiveOP308E:DataBaseManagementSystems
CourseContents
UnitI
Introduction to Databases; Database Management System Concepts, Database SystemApplications;PurposeofDatabaseSystem;VariousdataBaseManagementModels;
UnitII
DatabaseLanguages,DataView;DatabaseUsers,NeedforDatabaseEnvironmentforBusinessSystem;AdvancedfeaturesofaDatabasesystem.
UnitIII
Relational Databases, Database Schema, keys, Database Design & ER Data Model, ERDiagram;StudyofaRelationalDatabaseManagementSystemsforSuccessfulImplementationinaBusinessOrganization.
UnitIV
IntroductionofStructuredQueryLanguage;SQLDataDefinitionLanguage,StructureofSQL,RelationalOperatorsusedinSQL;OnLineDataBases:ObjectOrientedDataBases.ManagerialIssuesRelatedtoDataBaseManagement.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 55 -
UnitV
Implementation and Maintenance Issues of a Database; Database Administration;Normalization and Logical Design; Query Languages for Relational Database ManagementSystems;
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. S. Sudarshan,Korth, Silberschatz,Concepts ofDatabaseManagement System,
sixtheditionTataMcgrawHill.
2. Leon,FundamentalsofDBMS,TataMcGrill2006
3. ByGeraldPost,DBMSDesignandBuildingBusiness,TataMcGrill2005.
4. Narang,DBMS,Prenticehall2007.
5. Salemi,Joe.Client/ServerDataBases.Emeryville,ZiffDavisPress,1993.
6. Coad, Peter and Edward,Yourdon.ObjectOrientedAnalysis, 2nd ed., Englewood
Cliffs,NewJersey,YourdonPress,1991
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 56 -
MBASemesterIIISpecialization:I.T./Systems
ElectiveOP309E:TELECOMMUNICATIONSFORBUSINESS
CourseContents
UnitI
ComputersandCommunications;TheInformationTechnology;TheConceptofGlobalVillage;OnlineInformationServices;
UnitII
ElectronicBulletinBoardSystems;TheInternet;InteractiveVideo;CommunicationsChannels;
UnitIII
CommunicationsNetworks;LocalNetworks;ManagerialIssuesRelatedtoTelecommunications.
UnitIV
Clint/ServerComputing;CommunicationServers;DigitalNetworks;ElectronicsDataInterchangeanditsApplications;InterOrganizationalInformationSystems;
UnitV
WirelessNetworks,ManagingintheMarketspace;ApplicationsofInternet,InternetandExtranetinBusinessOrganizations;
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 57 -
BooksRecommended:
1. By Deepak Pareek, Business Intelligence For Telecommunications 2006, Auerbach
Publications
2. ByInLee,,HandbookOfResearchOnTelecommunicationsPlanningAndManagementFor
Business2009),InformationSciencePublishing
3. ByRaymondR.Panko,BusinessDataNetworksAndTelecommunications2008,Prentice
Hall
4. Derfler,FrankJ.GuidetoLinkingLANs.Emeryville,California,ZiffDavis,Press,1992.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 58 -
MBA IV Semester
Elective
Compulsory Subjects
Elective
CodeSubjectTitle
Periods DistributionofMarks Total
MarksCredits
DurationofExam
Lect.
Tutorial Int Ext
CP401
Entrepreneurship&SmallBusinessDevelopment
45 15 40 60 100 4 3Hrs.
CP402 ProjectStudy 50 50 100 4
CP403 BusinessLegislation45 15 40 60 100 4 3Hrs.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 59 -
CourseCode:CP401 Entrepreneurship&SmallBusinessDevelopment
Coursecontent:UNITI:IntroductionAnEntrepreneur
Concepts,Functions,Needand Importance,MythsaboutEntrepreneurship,ProsandCons of Entrepreneurship, Process of Entrepreneurship, Types of Entrepreneurs,Competencies and Characteristics; Ethical Entrepreneurship, Values, Attitudes andMotivation,MindsetofanEntrepreneur.
UNITII:EntrepreneurialJourneySelfAssessment of Qualities, Skills, Resources and Dreams, Generation of Ideas,Feasibility Study, Opportunity Assessment, Business Plan Preparation & Execution,Role of Society and Family in the growth of an entrepreneur, Challenges faced bywomeninEntrepreneurship.UnitIII:EntrepreneurshipasInnovationandProblemSolving
Problems: Incubation and Takeoff, Problems encountered Structural, Financial andManagerial Problems, Types of Uncertainty, Govt. Policies for SSIs, Sick industries,Reasons&RemediesforSickness.Asproblemsolvers,SocialEntrepreneurshipConceptandImportance,typesofbusinessrisks,Theroleoftechnologyincreatingnewformsoffirms,organizations,networksandcooperativeclusters,Barriers toEntrepreneurship,Supportstructureforpromotingentrepreneurship(variousgovernmentschemes)
UnitIV:ConceptofMarketMarket Traditional and Ecommerce Concept and Role, Types of Business:Manufacturing, Trading and Services, Market Forces: Sellers, consumers andcompetitors, ExpandingMarkets: Local to global, Strategies needed,MarketingMix:ConceptandElements,PricingandFactorsaffectingpricing,MarketSurvey:Concept,ImportanceandProcess.UnitV:BusinessFinanceandArithmetic
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 60 -
SimplifiedCashRegisterandRecordKeeping,UnitofSale,UnitPriceandUnitCostfor singleproduct or service,Types ofCosts Startup,Variable and Fixed, IncomeStatement,CashflowProjections,BreakEvenAnalysis,Taxes.UnitVI:ResourceMobilization&roleofGovernmentAgencies
ResourcesHuman,CapitalandotherResources,SelectionandutilizationofhumanresourcesandprofessionalslikeAccountants,Lawyers,Auditors,BoardMembers,etc.,EstimatingFinancialResourcesrequired,Methodsofmeetingthefinancialrequirements,VarioussourcesofInformation,RoleofDIC,SISI,EDII,NIESBUD,NEDB.
BooksRecommended:
Small Scale Industries andEntrepreneurship, byVasantDesai, 6thEdition reprint
2002.
Nagendra,Entrepreneurship&Management,1e,Pearson
Shankar,Raj:Entrepreneurship,TataMcGrawHillEducationPrivateLimited
KhankaS.S.,EntrepreneurDevelopment,S.ChandPublications2010
Entrepreneurship:SuccessfullyLaunchingNewVentures,byBruceR.Barringerand
R.DuaneIreland,3rdEdition.
Entrepreneurship,byRobertD.Hisrich,MichaelP.PetersandDeanA.Shepherd,6th
Edition.
Taneja,Gupta,EntrepreneurDevelopmentNewVentureCreation,:2nded.Galgotia
PublishingCompany
Patel,V.G.,TheSevenBusinessCrisesandHowtoBeatThem,TataMcgraw,New
Delhi,1995.
Vesper,KarlH.,NewVentureStrategies,[RevisedEdition],NewJersy,Prentice
CourseCode:CP403 BusinessLegislation
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 61 -
Coursecontent:
UnitI:Contract
Thecontractact1872 NatureandClassificationofContracts OfferandAcceptance Consideration CapacitytoContract FreeConsent LegalityofObject VoidAgreements ContingentContracts PerformanceofContracts DischargeofContracts RemediesforBreachofContracts IndemnityandGuarantee.
UnitII:SaleofGoods
SaleofGoodsAct1930 NatureofContractofSale ConditionsandWarranties TransferofOwnership PerformanceofContractofsale RightsofUnpaidSeller RemediesforBreachofContractofsale
UnitIII:NegotiableInstruments
NegotiableInstrumentsAct1881 NatureofNegotiableInstruments Promissorynotes,BillsofExchangeandCheques PartiestoNegotiableinstrumentsandtheirCapacity HolderandHolderinduecourse Presentment,dishonorofNegotiableInstruments Liabilityofparties
UnitIV:CompaniesAct1956
Definition,MeaningofCompany FeaturesandTypesofCompanies
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 62 -
IncorporationofCompany MemorandumofAssociation ArticleofAssociation Prospectus ShareCapital
UnitV:ConsumerProtection
TheconsumerProtectionAct1986 IntroductionandDefinition ConsumerDisputeRedressalAgencies ComplaintandProcedureofRedressal UnfairTradePractices
UnitVI:IndustryandFactoryLaws
IndustrialDisputeAct,1947 FactoriesAct,1948
RecommendedBooks:
1. N.D.Kapoor,TheElementsofMercantileLaw,26thEdition2. P.P.S.Googna,ATextbookofMercantileLaw,5thEdition3. MaheshwariandMaheshwari,AmanualofBusinesslaws,20084. C.L.Bansal,BusinessandCorporatelaws2007
MBA IV Semester
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 63 -
Elective
Financial Management
ElectiveCode
SubjectTitle
Periods DistributionofMarks Total
MarksCredits
DurationofExam
Lect.
Tutorial Int Ext
OP404AInternational FinancialManagement
45 15 40 60 100 4 3Hrs.
OP405A IndirectTaxation 45 15 40 60 100 4 3Hrs.
OP406AValueInvestingandEquityResearch
45 15 40 60 100 4 3Hrs.
OP407AFinancialDerivatives:Theory&Practices
45 15 40 60 100 4 3Hrs.
OP408A OperationsofBanking 45 15 40 60 100 4 3Hrs.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 64 -
MBAIVSemester Specialisation:FinanceElectiveCode:OP404A InternationalFinancialManagementCoursecontent:UnitI
MultinationalFinancialManagementAnoverview; EvolutionoftheInternationalMonetaryandFinancialSystem,Goldstandard,
Brettenwoodssystem,PurchasingPowerParityTheory ManagingShorttermassetsandliabilitiesandLongrunInvestmentDecisions InternationalcreditratingagenciesandratingCriteria.
UnitII
TheForeignInvestmentDecision PoliticalRiskManagement,DividendPolicyoftheMultinationalFirm TaxationoftheMultinationalFirm;CountryRiskAnalysis FixedandFlexibleExchangerate, EuropeanmonetarysystemandEuroMarket
UnitIII
Concepts,functions,structureofforeignexchangemarket, ForeignExchangeMarketsandmarketparticipants ForeignExchangeTransactions,ForeignExchangeratesandeconomicforcesin
ForeignExchange GeographicalArbitrage,InterestArbitrage,TheDealersbook
UnitIV
Foreignexchangequotations:Directandindirect.ConvertibilityofRupee, Currentaccountconvertibilityandcapitalaccountconvertibility Exchangerate:meaning,Spread,officialandfreemarketrates,crosscurrency
rates,forwardrates.UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 65 -
RecommendedBooks:
1) InternationalFinancialManagementbyV.K.BHalla.AnmolPublicationPvt.Ltd.
2) InternationalFinancialManagementbyCheolS.EunandBruceG.Resnick.
SpecialIndianEdition
3) ForeignTradeandForeignExchangebyO.P.AgrawalandB.K.Chaudhari.
HimalayaPublication.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 66 -
MBAIVSemester Specialisation:FinanceElectiveCode:OP405A IndirectTaxationCoursecontent:UnitI
DefinitionsofGoods,Manufacture,DeemedManufacturer,Excisablegoods. CentralExcise,NatureandContemporaryLegislationforthesame Liability for the central excise,ClassificationofGoods,DeterminationofTariff
Headings ValuationofGoods,TransactionValue(Numericals),AdministrativeStructureof
ExciseDepartmentsUnitII
Various Procedures: Legislation, Self Removable under Invoice, Manner andPaymentofDutyandletterofUndertaking,ShowCauseNotice
Adjudication, Interest, Penalty, Confiscation, Seizure, Duty Payment underprotest,Refunds
Appeals,ExciseAudit,ConcessionsforSSIUnitsandJobworkers.UnitIII
ServiceTax:DefinitionsChargeofServiceTax,ValuationofTaxableServicesforServiceTax
CommencementandApplication, ,ValuationofTaxableServices forChangingTax
PaymentofServiceTax,RegistrationFurnishingofReturnsUnitIV
Value Added Tax (VAT): Definitions Agriculture, Business, Capital asset,Dealer,Nonresidentdealer
Goods,Placeofbusiness,Purchaseprice,Saleprice,Resale Turnoverofpurchaseandturnoverofsales RateofVATtaxongoods
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 67 -
UnitV
RegistrationunderVAT,procedure,Freshregistration Information tobe furnishedregardingchangeofbusiness,Declarationofname
ofmanagerandPAN, Returnsandselfassessments,PaymentofTax,TaxauditunderVAT
BooksRecommended:
1. IndirectTaxesLaw&PracticesV.S.Datey
2. VATReadyReacnorSaxena
3. IndirectTaxesJakotiya
4. IndirectTaxesSnowwhitePublications.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 68 -
MBAIVSemester Specialisation:FinanceElectiveCode:OP406A ValueInvestingandEquityResearchCoursecontent:UnitI
Introductiontovalueinvesting Whydoesvalueinvestingwork? Introductiontovaluation NeedofAdvanceEquityResearchAnOverView
UnitII
Valuation(assetvalue,earningpower) UtilizingDataSourcelikeProwessorCapitaline. CriticalAnalysisofFinancials. AnalyzingStrengthsofCompanies. AnalyzingWeaknessesofCompanies.
UnitIII
Valuation(valueofgrowth) Strategicanalysis/competitiveadvantage ApplicationofMultipleRegression,DiscriminantAnalysis,LogisticRegressionin
identifyingpotentialstocks. ApplicationofNeuralNetworksinidentifyingpotentialstocks
UnitIV
DividendGrowthModelAnalyzingPresentValueofGrowthOpportunities. CapitalAssetPricingModelCostofCapital. LimitationsofDividendGrowthModel PEMultiplierApproach:LimitationsandApplications. SomeThumbRulesforPEMultiplierApproach
UnitV
DiscountedFreeCashFlowMethodItsApplication. MarketValueAnalysis&EconomicValueAddedAnalysis. PBVROEindex;GrowthDurationMatrix;ExpectedRiskIndex.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 69 -
UnitVI
ValueInvestingandtheInterpretationofFinancialStatements MarginofSafety
UnitVII
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
RecommendedBooks:
BruceGreenwaldetal.,ValueInvesting:FromGrahamtoBuffettandBeyond LawrenceCunningham,TheEssaysofWarrenBuffett:LessonsforCorporateAmerica BenjaminGraham,TheInterpretationofFinancialStatements SethKlarman,MarginofSafety PhilipFisher,CommonStocksandUncommonProfits DamodaranonValuation,ADamodaran,2ndEdition,WileyIndiaPvtLimited. Investments,WilliamFSharpe,GordonJAlexander,JefferyVBailey. Investments,ZviBodie,AlexKane,AlanJMarcus,PitbasMohanty;6thEdition,
TataMcGrawHillPublishingCompanyLimited. FundamentalsofInvestmentManagement,Hirt&Block;8thEdition;Tata
McGrawHillPublishingCompanyLimited. Valuation,SheridanTitman,JohnDMartin,VRaviAnshuman;2007,Pearson. SecurityAnalysisandPortfolioManagement,DonaldEFischer&RonaldJ
Jordan;6thEdition;Pearson. InvestmentAnalysisandPortfolioManagement,PrasannaChandra;3rdEdition;
TataMcGrawHillPublishingCompanyLimited. ValuationofFinancialAssets,ASRamasastri;2006,ResponseBooks. InvestmentScience,DavidGLuenberger;1998;OxfordUniversityPress. RiskandRewardsofEquityInvestments,MSTarun&BSBodla;2004,Excel
Books. FinancialStatementAnalysisandSecurityValuation,StephenHPenman;3rd
Edition;TataMcGrawHill. StockMarketIntegrationandEfficiency,RKMishra,KNMukherjee;2007, ExcelBooks. FinancialStatementAnalysis,GeorgeFoster,2ndEdition;Pearson. InvestmentAnalysisandPortfolioManagement,Reilly&Brown;8thEdition;
Thomson.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 70 -
InvestmentAnalysisandPortfolioManagement,MRanganatham&RMadhumathi;2009;Pearson.
SecurityAnalysisandPortfolioManagement,VAAvadhani;10thEdition;HimalayaPublishingHouse.
SecurityAnalysisandPortfolioManagement,SudhidraBhat;2008;ExcelBooks. SecurityAnalysisandPortfolioManagement,SKevin;2008;PrinticeHallof
India. SecurityAnalysisandPortfolioManagement,PunithavathyPandian;2008;Vikas
PublishingHouse.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 71 -
MBAIVSemester Specialisation:FinanceElectiveCode:OP407A FinancialDerivatives:TheoryandPracticeCourseContents:UnitI
IntroductiontoDerivatives WhatisaDerivative? DerivativesinPractice. OverviewoftheIndianDerivativesMarket. TypesofTradersHedgers,SpeculatorsandArbitrageurs.
UnitII
FinancialDerivativesI: ForwardRateAgreements. PricingofForwardRates. FutureContractsBasics. PricingofFutureContracts. MarketsofFutureContracts. SwapContractsbasics FuturesonStock,StockIndices,CommoditiesandCurrencies. OptionContractsBasics.
UnitIII
FinancialDerivativesII EquityDerivativesBasics ForeignExchangeDerivativesBasics CreditDefaultSwapsBasics
UnitIV
OptionPricingModels&Hedging RiskNeutralMethodofPricingofOptionContracts. BlackandScholesOptionPricingModel. MarketSimulationandTrading HedgingandDeltahedgingBasics
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 72 -
UnitVTradingStrategies
TheGreekLetters TheStraddle TheStrangle OptionSpreads ButterflyStrategies TheBinomialTree
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
RecommendedBooks:
1. JohnC.Hull:Options,FuturesandOtherDerivatives,8thEdition.
2. RobertW.Kolband JamesA.Overdahl:FinancialDerivativesPricingandRisk
Management.
3. RobertL.McDonald:DerivativesMarket2ndEdition.
4. MondherBellalah:DerivativesRiskManagementandValue.
5. Derivatives,DavidADubofsky&ThomasW.Miller,Jr.2003,OxfordUniversity
Press.
6. DerivativesandRiskManagement,JayanthRamaVarma,2009,TataMcGraw
HillPublishingCompanyLimited.
7. FinancialDerivatives,S.S.S.Kumar,2007,PrinticeHallofIndia.
8. FinancialEngineering:DerivativesandRiskManagementbyCuthbertson,Keith
andNitzsche,Dirk;JohnWiley&Sons
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 73 -
MBAIVSemester Specialisation:FinanceElectiveCode:OP408A OperationsofBankingCoursecontent:UnitI
Indian Banking System; Types of Banks; market structure and financialinnovation,RegulatoryAuthorities :RBI,SEBI,IRDAetc., theirmajor functionsRole and Functions of Banks Regulatory provisions / enactments governingbanksWholesalebankingRetailbankinginternationalbankingInterestfreebanking, Role and Functions of Capital Markets, Mutual Funds, Insurancecompanies,BancassuranceImportanceofRiskmanagementinbankstypesofrisk impact andmanagement Factoring& Forfaiting Alliances /Mergers /Consolidation ,ADR,GDROffbalancesheet items,Participatorynotes,CIBIL,BankingCodes,BankingCodesandStandardBoards.
UnitII
Functions of Bank: BankerCustomer Relations, KYC guidelines DifferentdepositproductsMandateandPowerofAttorney,BankersLien,rightofsetoffgarnisheeorder,attachmentorderetc.Paymentofcollectionofchequedutiesand responsibilities of paying and collecting banker protection available tothemunderNIAct Endorsements, forged instruments bouncingof chequesand their implications. Opening of accounts for various types of customers PrinciplesofLending variouscreditproducts/facilities workingcapitalandterm loans credit appraisal techniques approach to lending creditmanagement,creditmonitoring,NPAmanagement
UnitIII
NPA ManagementDefinition, concept of NPA Gross NPA and Net NPA.Different causes of NPA. Guidelines for classification of an Asset: BasicConsideration.RBIguidelinesforNPA.NarasimhamCommitteeonNPA.RoleofDebt Recovery Tribunal (DRT), provisioning norms.Recovery Procedure,Precautionsforbetterrecovery.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 74 -
UnitIVBanking Technology EBanking Core Banking Electronic products Electronicpayment system OnlineBanking Electronic fund transfer system:RTGS,NEFT& SWIFT etc. InformationTechnology Current trends Globaldevelopments in banking technology Computer audit information systemauditInformationsystemsecurityandDisasterManagement.
UnitVSupport services Marketing of Banking services products Marketingmanagement Marketing of services Product Life cycle, New Productdevelopment Diversification Pricingofbankproducts Factors influencing directandindirectchannelsofbankproductsPromotionPromotionmixandroleofpromotionmixmarketingMarketinginformationsystemRoleofDSA/DMA inBankmarketing ChannelManagement selling function inabank PortfolioandwealthmanagementTelemarketing/Mobilephonebanking
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
RecommendedBooks:
1. Principles&PracticesofBanking By Indian InstituteofBanking&Finance
MacmillanPublication.
2. Financial Services Information Systems Jessica Keyes Auerbach publication;
2ndedition(March24,2000)(TextBook)
3. KaptanSS&ChoubeyNS., EIndianBanking inElectronicEra,Sarup&Sons,
NewDelhi,2003
4. Vasudeva,EBanking,CommonWealthPublishers,NewDelhi,2005
5. BankingTechnologyIndianInstituteofBankersPublication
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 75 -
MBA IV Semester Elective
Marketing Management
ElectiveCode
SubjectTitle
Periods DistributionofMarks
TotalMarks
CreditsDurationofExam
Lect.
Tutorial Int Ext
OP404B InternationalMarketing 45 15 40 60 100 4 3Hrs.
OP405B MarketingResearch 45 15 40 60 100 4 3Hrs.
OP406BAgriculture&RuralMarketing
45 15 40 60 100 4 3Hrs.
OP407BSales&DistributionManagement
45 15 40 60 100 4 3Hrs.
OP408B RetailManagement 45 15 40 60 100 4 3Hrs.
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 76 -
MBAIVSemester Specialization:MarketingManagementElectiveCode:OP404B InternationalMarketingCoursecontentsUnitI
Introduction to International Marketing Nature, scope, Challenges andopportunities inInternationalMarketing,InternationalMarketingEnvironment,BasisofInternationalTrade,IndiaandWorldTrade,
UnitII
Internationalmarketingenvironment:EconomicEnvironment,SocioculturalEnvironment,LegalEnvironment,TechnologicalEnvironment&PoliticalEnvironment
UnitIIIEntryStrategies inInternationalMarkets:Exporting,Licensing&Franchising,Contract Manufacturing, Joint Ventures, Turnkey Projects, Fully ownedmanufacturingfacilities,Assemblyoperations,Mergers&Acquisitions
UnitIV
MarketingInformationSystemsandResearch:MarketingInformationSystemsElementsof InformationSystem,Sourcesof information,Selecting InformationSourcesPrimaryVsSecondaryData;Internationalmarketinginformationsystemandmarketingresearch,ProblemsinInternationalMarketingResearch
UnitVInternationalMarketingMixElements: InternationalMarketingMix(Product,Price,Promotion,Place),Productdecisions,Promotionaldecisions,InternationalBranding,Marketingchannelandplacedecisions
UnitVIInternational Marketing of Services: Characteristics of Services and theirImplications for International Marketing, Challenges in Marketing ServicesGlobally
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 77 -
UnitVIIAnalysis and solution of 10 case study related with above topics must bediscussedinclassroom.
BooksRecommended:
1. International Marketing Management An Indian Perspective 23eVarshney
Publisher:SultanChand2010
2. RakeshMohanJoshi,InternationalMarketing,OxfordPublishing
3. FrancisCherunilam,InternationalMarketing,HimalayaPublishingHouse,2010
4. Cateora,InternationalMarketing,SIE,TataMcGrawHill
5. PaulJustin,InternationalMarketing:TextandCases,TataMcGrawHill
6. Keegan,GlobalMarketingManagement.7/e,Pearson
7. OnkvisitandShaw,JJ.InternationalMarketing:AnalysisandStrategy.Prentice
HallofIndia2009
8. PrinciplesOfMarketing:ASouthAsianPerspective13EditionPhilip
Kotler,PrafullaYAgnihotri,EhsanUlHaquePearson,2010
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 78 -
MBAIVSemester Specialization:MarketingManagementElectiveCode:OP405B: MarketingResearchCourseContentsUnitI
Marketing Research Definition, Scope, Significance, Limitations, Ethics inmarketing research. Marketing Intelligence system, Research process,Managementdilemma,researchproblem,hypothesisstatement,characteristicsofagoodhypothesis,draftingtheresearchproposalSources of market Information, Methods of collecting Market InformationSecondary data sources,Primarydata sources Observationmethod Webbased primary data collection,Questionnaire design,Attitudemeasurement scalingtechniques
UnitII
Exploratory designs Descriptive designs Longitudinal and crosssectionalanalysis, Qualitative research techniques a) Based on questioning: Focusgroups, Depth interviews, Projective techniques. b) Based on observations:ethnography,groundedtheory,participantobservation,CausalresearchBasicexperimentaldesignsinternalandexternalvalidityofexperimentsSamplingsamplingmethods,samplingandnonsamplingerrors,population,sample size, large and small samples, practical considerations in determiningsamplesize
UnitIII
Marketing research techniques:Marketdevelopment research:Coolhuntingsocio cultural trends, Demand Estimation research, Test marketing,Segmentation Research Cluster analysis, Discriminant analysis. Salesforecastingobjectiveandsubjectivemethods
MarketingMixResearch:Concepttesting,Brandnametesting,Commercialeyetracking package designs, Conjoint analysis, Multidimensional scaling positioning research, Pricing Research, Advertising Research Readershipsurveys and viewership surveys, Ad tracking, viral marketing research,Marketing effectiveness and analytics research: Customer SatisfactionMeasurement
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 79 -
UnitIV
DataanalysisUnivariateanalysisBivariateanalysisMultivariateanalysisSimpleandcrosstabulation,simpleandmultipleregression,Factoranalysis.
Hypothesis testing Types of tests and test selection,One sample test,TwoIndependentSampletests.Chisquaretest,testsforlargeandsmallsamples.Reportwritingformsofreportfundamentalsofagoodreport
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:1. S.K.Gupta,MarketingResearch,ExcelBooks,2007
2. RamannyMajumdar,MarketingResearch:TextApplication andCase Studies,
NewAgeInternationalPublication,1stReprint2005
3. D.D.Sharma,MarketingResearch,S.Chand&Co.2ndEditionreprint2008
4. Nair,Suja,MarketingResearch,HimalayaPublishingHouse,2007
5. RajendraNargundkar,MarketingResearchText&Cases,TataMcGrawHill,2008
6. Luck&Rubin,MarketingResearch,PrenticeHall7thEdition2008
7. Malhotra,MarketingResearch:AnAppliedOrientation,6e,Pearson
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 80 -
MBAIVSemester Specialization:MarketingManagementElectiveCode:OP406B: Agriculture&RuralMarketingCoursecontentsUnitI
Introduction toRuralMarketing:Definition andConcept of ruralmarketing,
characteristics of rural marketing, need and significance of rural markets,
Environmental factors affecting rural marketing, Indian scenario of rural
marketing.
UnitII
Aspects of Rural Marketing: Difference between rural markets and urban
markets,Problemsandopportunitiesinruralmarketing,marketingmixinrural
marketing (4Asof ruralmarketing),profileofa typical ruralconsumer (rural
consumerbehavior)
UnitIII
MarketingofGoods&servicesFeaturesandstrategiesofmarketingofFMCG,
Durablegoods&Services (Banking&other financialservices) in ruralmarkets,
marketingofagriculturalinputs,marketingofruralartisanproducts
Rural marketing strategies Rural marketing strategies related to product,
pricing,promotion,packaging,distributionandsegmentation
UnitIV
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 81 -
AgricultureMarketing UnderstandingAgriculturalMarkets,Nature&scope,
Objectives ofAgricultureMarketing,Challenges inAgricultureMarketing, Its
Economicimportance,AgriculturalProducesandtheirmarket,Exportpotential
foragriculturalproducts.
UnitV
RuralRetailingDevelopment&Growthoforganizedretailing, typesofretail
outlets & role of retailers, problems of rural retailers, rural malls & erural
marketing (Innovative practices in rural retailing in India likeHariyali kisaan
bazaar,ITCsechoupalinitiative,HULsprojectShakti,TriveniKhushaliBazaar
andGodrejAadhar)
UnitVIAnalysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Badi&Badi,RuralMarketing,HimalayaPublishingHouse,2014
2. TP.Gopalswamy,RuralMarketing:Environment,ProblemsandStrategies
VidyaVikas 2011
3. K.S.Habiburahaman,RuralMarketinginIndian,HimalayaPublication,2003
4. Krishnamacharyullu&Ramakrishnan,RuralMarketing:Text&Cases,Pearson,
2/e,2012
5. Dogra&Ghuman,RuralMarketingConcepts&Practices,TataMcGrawHill,
2011
6. BirSingh,RuralMarketing,AnmolPublications
7. PradeepKashyap,RuralMarketing,2e,Pearson,2012
MBAIVSemester Specialization:MarketingManagementElectiveCodeOP407B: SalesandDistributionManagement
-
S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 82 -
CoursecontentsUnitI
Sales Management Objectives, Sales Planning Strategic role of salesmanagement.OrganizingthesalesforceRecruitment,selectionandtrainingthesales force.Personal sellingprocess Salesknowledge Knowledge about theproduct,customersandtechnologyRelationshipSellingProcess
UnitII
PlanningsalescallsBuildinglongtermpartnershipbysellingSalesAidsUseof technology in salesField SalesPlanning Compensation andEvaluation ofSalesForce.SalesQuotasandTargets SalesControlSpecialized techniques insellingTeleMarketingOnlineMarketingMultiLevelMarketing
UnitIII
Developing the Sales Force for IndustrialCustomers andConsumerproductsSalesMeetingsandFieldSalesControlValueaddedsellingNetworkMarketingMailordersellingsalesaudit.
UnitIV
MarketingChannels:Definition&Importance,FunctionsofMarketingChannels Intensive, Selective&Exclusivedistribution strategies,Decisions inChannelManagement, Wholesaling: Concept, Importance, Functions WholesalerMarketingDecisionsTrendsinWholesaling
UnitV
Introduction to Supply Chain Management: Concept significance components,Channel selection Channel Conflicts & its ResolutionChannelPerformance Evaluation, Technology in distribution: Barcoding RFID ElectronicpaymentSystems.
UnitVI
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 83 -
BooksRecommended:
1. Havaldar,SalesandDistributionManagement:TextandCases,TataMcGraw
HillEdition
2. Prof.SarwadeW.K,SupplyChainManagement,ALPBooks,NewDelhi2010
3. ChunawalaSA,SalesManagement,HimalayaPublications,2007
4. S.L.Gupta,SalesandDistributionsManagement,ExcelBooks,2007
5. P.K.SahirKishorCRaut,Salesanddistributionmanagement,VidyaVikas
2008
6. KrishnaHawaldarVMKaule,Salesanddistributionmanagement,Tata
McGrawHill2006
7. BhatK.S,Sales&DistributionManagement,HimalayaPublications,2014
8. Tanner,SalesManagement,1e,Pearson
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 84 -
MBAIVSemester Specialization:MarketingManagementElectiveOP408B RetailManagementCoursecontentsUnitI
Retailing: Concept, Importance, Functions of retailing, Indian Vs GlobalScenario,Store&NonStoreRetailing,Franchising,Unconventionalchannels.Retail Strategies, Differentiation strategies, Growth strategies, ExpansionStrategies,PricingstrategiesRetail Marketing mix Retail consumer buying behavior, factors influencingbuyingbehavior,Segmentation,positioning.
UnitII
RetailLocation:Selectingthestorelocation,marketareaanalysis,factorsaffecting
attractiveness ofmarket areas and trade areas, estimating sales potential, trade
area analysis, measurement and definition of trade area, Site evaluation and
selection
UnitIII
Store Design: Store layout, Types of layouts, Factors affecting store layout,
creatingastore image&buyingenvironment,TheExterior:marquee,entrance,
door types,walkways,displaywindows, colorsandmaterials.Store Interiors,
Merchandisepresentationtechniques,visualmerchandisingStoresecurity
StoreAdministration:Floorspacemanagement,Managingstoreinventoriesand
display
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S-[F] SU-02 June-2014-2015 All Syllabus Mgt.Sci. M.B.A. Syllabus Sem.-III & IV - 85 -
UnitIV
Merchandising&RetailCommunicationMix:Concept,Importance,Functions,
Steps inmerchandisingplanning,CategorymanagementConcept,Assortment
planningprocess: need for tradeoff between variety, assortment andproduct
availability, Assortment plan, Introduction to Private label brands, Planning
retailcommunication,Managinginstorepromotionsandevents
UnitV
Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.
BooksRecommended:
1. Prof.SarwadeW.K.,RetailManagement,ALPBooks,NewDelhi2010
2. SwapnaPradhan,RetailingManagement,TataMcGrawHill,2006
3. RetailManagementGibsonVedamani,JaicoPublishingHouse
4. Berman&Evens, RetailManagement :AStrategicManagement,PrenticeHall
NewEdition2007
5. Bajaj,Chetan,Tuli,Rajnish and Srivastava,Nidhi;RetailManagemen