mba_2year

FACULTY OF MANAGEMENT SCIENCES,MAHARS HI DAYANAND UNIVERSITY, ROHTAK

External Marks: 70Internal Marks: 30

Time: 3 hrs.

MANAGEMENT CONCEPTS AND APPLICATIONSPaper Code: 2101/50701

COURSE OBJECTIVE:

The objective of this course is to expose the students to basic concepts of management and to enable themto gain appreciation for emerging ideas, techniques, procedures and practices in the field of management.

Unit-IIntroduction: concept and nature of management; managerial competencies – communication, team work,planning and administrative, strategic and global competencies; evolution of management thoughts –traditional, behavioural, system, contingency and quality viewpoints

Unit-IIPlanning, decision making and organizing: nature and elements of planning, planning types and models,planning in learning organizations; strategic planning – an overview; decision making process, models ofdecision-making, increasing participation in decision-making, decision-making creativity; basic issues inorganizing – work specialization, chain of common delegation, decentralization, span of management,bases for departmentation

Unit-IIILeading: recognition of human factor, motivation models/approaches; leadership styles/behaviours,personal characteristics of effective leaders, leadership development; leadership for learning organizations

Unit-IVManagement control, managerial ethics and social responsibility: management control – concept andprocess, overview of control techniques, effective control system; managerial ethics, factors affectingethical choices; ethical dilemma; social responsibility; evaluating corporate social performance; managingcompany ethics and social responsibility

Suggested Readings:

1. Robbins, S.P. and Decenzo, D.A. Fundamentals of Management , Pearson Education Asia,New Delhi

2. Hellreigel, Management, Thomson Learning, Bombay3. Koontz, H and Wechrich, H; Management, Tata McGraw Hill4. Stoner, J et. al, Management, New Delhi, PHI, New Delhi5. Robbins & Coulter, Management, PHI, New Delhi6. Satya Raju, Management – Text & Cases , PHI, New Delhi7. Richard L. Daft, Management, Thomson South-Western

Note:1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’

shall comprise 8 questions ( 2 questions from each unit). The students will be required toattempt four questions (one question from each unit). Section ‘B’ will contain one CASESTUDY which will be compulsory. All the five questions will carry equal marks.



Time: 3 hrs.

MANAGERIAL ECONOMICSPAPER CODE: 2102/50702

COURSE OBJECTIVE:

The paper seeks to equip the students with the analytical tools of Economics and apply the same to rationalmanagerial decision-making. It further seeks to develop economic way of thinking in dealing with practicalbusiness problems and challenges.Unit-I

Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of businessfirms; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumersurplus; price, income and substitution effects; demand elasticities; demand estimation and forecasting;relationship between price elasticity and marginal revenue.

Unit-II

Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineeringcost curves; technological change and production decisions; revenue curves of a firm; duopoly analysisusing reaction curves; price-output decisions under alternative market structures; shut-down points;Baumol’s sales maximization model; advertising and price-output decisions.

Unit-III

Collusive behaviour of firms; cartel behaviour; game theory and strategic behaviour; product differentiationand price discrimination; price-output decision in multi-plant and multi-product firms; managerial theoriesof the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing andtransfer pricing; dumping analysis; pricing of public utilities.

Unit-IV

Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures ofnational income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariffanalysis.

Suggested Readings:

1. Hirschey , Mark, Managerial Economics, Thomson Learning, Bangalore2. Monroe, Kent B., Pricing-Making Profitable Decisions, MacGraw-Hill, New York3. Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s

Decision Makers, Pearson Education, Delhi4. Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson

Learning, Hyderabad





Time: 3 hrs.

ORGANISATIONAL BEHAVIOURPAPER CODE: 2103/50703

COURSE OBJECTIVE:

This course aims to provide insights necessary to understand behavioural processes at individual, team andorganisatinal level enable students to learn how to influence the human behaviour in organisations

Unit-IFoundation and background of OB, contemporary challenges -workforce diversity, cross-cultural dynamics,changing nature of managerial work, ethical issues at work, emotional intelligence in contemporarybusiness

Unit-IIIndividual behaviour and processes: individual differences – values and attitudes; Perception- concept,process and applications; Personality- concept, determinants and theories applications; Learning andReinforcement, Stress – symptoms, causes, consequences and management

Unit-IIIInterpersonal and team processes: group behaviour, group development, group dynamics, social loafing;developing teams – self directed work teams, virtual teams; team building; Empowerment - concept,significance, process, prerequisites, Conflict – concept, sources, types, management of conflict, Power –concept, sources, approaches; organizational politics

Unit-IVOrganizational processes and structure: organizational structure and design, Work and job design;organizational learning; organizational culture; organizational change and development.

Suggested Readings:-

1. Nelson, Debra L and James C Quick, Organisational Behaviour, Thomson Learning2. Pareek, Udai, Understanding Organisational Behaviour, Oxford University Press, New

Delhi3. Robbins, S.P., Organisational Behaviour , Prentice Hall of India, New Delhi4. Hellgiegel, D & J.W. Slocum, Organisational Behaviour, Thomson Learning5. McSchane, Organisation Behaviour, TMH, New Delhi6. Luthans, Fred, Organisational Behaviour, McGraw Hill, New York7. New Storm and Keith Davis, Organisation Behaviour , TMH, New Delhi

Note:1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections.

Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The studentswill be required to attempt four questions (one question from each unit). Section ‘B’will contain one CASE STUDY which will be compulsory. All the five questionswill carry equal marks.



Time: 3 Hrs

QUANTITATIVE ANALYSISPaper code: 2104/50704

COURSE OBJECTIVE:

The objective of this paper is to acquaint the students with various statistical tools and techniques usedto business decision making

Unit-IConstruction of frequency distributions and their analysis in the form of measures of central tendencyand variations; types of measures, their relative merits, limitations and characteristics; skewness :meaning and co-efficient of skewness.

Unit-IICorrelation analysis - meaning & types of correlation, Karl Pearson’s coefficient of correlation andspearman’s rank correlation; regression analysis -meaning and two lines of regression; relationshipbetween correlation and regression co-efficients. Time series analysis - measurement of trend andseasonal variations; time series and forecasting.

Unit-IIIProbability: basic concepts and approaches, addition, multiplication and Bayes’ theorem. Probabilitydistributions - meaning, types and applications, Binomial, Poisson and Normal distributions.

Unit-IVTests of significance; Hypothesis testing; Large samples, Small samples: Chi-square test, Analysis ofvariance..

Suggested Readings:1. Levin & Rubin, Statistics for Business , Prentice Hall of India, N.Delhi.2. Gupta S.P. & Gupta M.P. Business Statistics , Sultan Chand & Sons, Delhi.3. Anderson, Quantitative Methods in Business , Thomson Learning, Bombay.4. Anderson, Statistics for Business & Economics , Thomson Learning, Bombay.5. Chandan, J.S. An Introduction to Statistical Methods , Vikas Publishing House, New Delhi.6. Bhardwaj, R.S, Business Statistics , Excel Books, 20007. Gupta C.B. & Gupta, Vijay-Business Statistics , S.Chand & Co. Delhi.8. Kothari C.R., Quantitative Techniques, Vikas Publishing House, New Delhi9. Hooda.R.P., Statistics for Business & Economics, McMillan India Ltd.

Note:

Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Thestudents will be required to attempt any five questions (selecting at least one question from each unit). Allquestions will carry equal marks.



Time: 3 Hrs

ACCOUNTING FOR MANAGERSPAPER CODE: 2105/50705

COURSE OBJECTIVE

The objective of this course is to acquaint the students regarding various accounting concepts and itsapplications in managerial decision making

Unit-IFinancial Accounting-concept, importance and scope, accounting principles, journal, ledger, trial balance,depreciation (straight line and diminishing balance methods), preparation of final accounts withadjustments.

Unit-IIAnalysis and interpretation of financial statements – meaning, importance and techniques, ratio analysis;fund flow analysis; cash flow analysis (AS-3)

Unit-IIICost accounting-meaning, importance, methods, techniques; classification of costs and cost sheet;inventory valuation; an elementary knowledge of activity based costing

Unit-IVManagement accounting- concept, need, importance and scope; Budgetary control- meaning, need,objectives, essentials of budgeting, different types of budgets; standard costing and variance analysis(materials, labour); marginal costing and its application in managerial decision making.

Suggested Readings:

1. Singhal, A.K. and Ghosh Roy, H.J., Accounting for Managers, JBC Publishers and Distributors,Ne w Delhi

2. Pandey, I.M., Management Accounting, Vikas Publishing House, NewDelhi3. Horngren, Sundem and Stratton, Introduction to Management Accounting, Pearson

Education, New.Delhi.4. Anthony R.N. and Reece J.S., Management Accounting Principles, Homewood, Illinois,

Richard D.Irwin, 1995.5. Hansen & Mowen, Cost Management, Thomson Learning6. Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir Book

Depot, NewDelhi.7. Jain, S.P and Narang, K.L., Advanced Cost Accounting , Kalyani Publishers, Ludhiana.8. Khan, M.Y. and Jain, P.K., Management Accounting, TMH, NewDelhi.




External Marks: 50Practical Marks: 50

Time : 3hrs.

COMPUTER APPLICATIONS IN MANAGEMENTPAPER CODE: 2106/50706

COURSE OBJECTIVE:

Through this course it is intended to familiarize the students with the computer hardware and softwareapplications for data/file management and exc hange through net

Unit-IComputer Organization: Introduction, components, classification, capabilities characteristics &limitations. Operating System; Storage devices: Application of Computer in Business, ComputerLanguages.

Unit-IIUse of MS-Office: Basics of MS-Word. MS-Excel and MS-Power Point; Applications indocumentation preparation and making reports; preparation of questionnaires, presentations, tables andgraphs.

Unit-IIIInternet : Internetworking, Concepts, Internet Protocol Addresses, WWW Pages & Browsing, Security,Internet Applications, Analog & Digital Signals, Bandwidth, Network Topology, Packet Transmission,Long Distance communication, Network Applications. E-mail.

Unit-IVIntroduction to database: Concept, Characteristics, Objectives, Advantage & limitations, entity,attribute, schema, subschema.

Lab : Operating Systems Commands, Internet Surfing, MS Office, MS Word, MS Excel, MSPower point, Tally (latest version)

Suggested Readings:

1. Leon & Leon, Introduction to Computers, Vikas Publishing House, New Delhi.2. June Jamrich Parsons, Computer Concepts 7th Edition, Thomson Learning, Bombay.3. Comer 4e, Computer networks and Internet, Pearson Education4. White, Data Communications & Computer Network , Thomson Learning, Bombay.


Internal Marks: 50Practical Marks: 50

BUSINESS COMMUNICATION SKILLSPAPER CODE: 2107/50707

COURSE OBJECTIVE:

To acquaint the students with fundamentals of communication, help them honing oral, written and non-verbal communication skills and to transform their communication abilities

Unit-I

Purpose and process of communication; myths and realities of communication; paths of communication;oral communication: noise, barriers to communication; listening – listening process, types of listening,deterrents to listening process, essentials of good listening; telephonic communication

Unit-II

Presentation skills: prerequisites of effective presentation, format of presentation; Assertiveness –indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for groupdiscussion and interviews

Unit-III

Non verbal communication: gestures, handshakes, gazes, smiles, hand movements, style of working, voicemodulations, body sport for interviews; business etiquettes: business dining, business manners of people ofdifferent cultures, managing customer care

Unit-IV

Written communication: mechanics of writing, report writing, circulars, notices, memos, agenda andminutes; business correspondence – business letter format, style of letter arrangement, types of letters, telexmanages, facsimiles, electronic mail; diary writing; developing resume

Suggested Reading:

1. Kaul, Asha, Business Communication, PHI, New Delhi2. Kaul, Asha, Effective Business Communication, PHI, New Delhi3. Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication , Pearson Education4. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi



Time: 3 hrs.

BUSINESS ENVIRONMENTPAPER CODE: 2108/50708

COURSE OBJECTIVE:

The objective of this course is to sensitize the students towards the overall business environment withinwhich organization has to function and to provide insight to students of its implication for decision makingin business organizations.

Unit-INature and structure of business environment; macro and micro indicators; assessing risk in businessenvironment; emerging sectors of Indian economy; relative size and growth of public and private sectors.

Unit-IIDesign and strategy of economic reforms; current state of growth and investment; interest rate structure andpresent monetary policy; fiscal environment; current inflationary position and its impact on business sector;competitive environment; legislation for anti-competitive and unfair trade practices; consumer and investorprotection.

Unit-IIICurrent industrialization trends and industrial policy; environment for the SME sector; infrastructuredevelopment and policy; public sector reforms and performance; public -private partnership; intellectualproperty regime and the R&D environment; trends in service sector growth; banking reforms andchallenges; business opportunities in the rural sector.

Unit-IVGlobalisation trends and challenges; balance of payments trends; environment for foreign trade andinvestment; exchange rate movements and their impact; India’s competitiveness in the world economy;external influences on India’s business environment.

Suggested Readings:

1. Acharya, Shankar, India’s Macroeconomic Management in the Nineties, ICRIER, NewDelhi

2. Ahluwalia, I.J. and IMD Little, India’s Economic Reform and Development, OxfordUniversity Press, Delhi

3. Datt, R., Second Generation Economic Reforms in India, Deep and Deep, New Delhi4. Khan, M.Y., Indian Financial System, TATA McGraw Hill, New Delhi

Note:1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section

‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will berequired to attempt four questions (one question from each unit). Section ‘B’ will containone CASE STUDY which will be compulsory. All the five questions will carry equalmarks.



Time: 3 Hrs

FINANCIAL MANAGEMENTPAPER CODE: 2201/50801

COURSE OBJECTIVE:

The objective of this course is to acquaint the students regarding financial management tools andtechniques in financial decision making

Unit-IFinancial management-scope finance functions and its organisation, objectives of financialmanagement; time value of money; sources of long term finance.

Unit-IIInvestment decisions importance, difficulties, determining cash flows, methods of capital budgeting;risk analysis (risk adjusted discount rate method and certainty equivalent method); cost of differentsources of raising capital; weighted average cost of capital.

Unit-IIICapital structure decisions-financial and operating leverage; capital structure theories - NI, NOI,traditional and M-M theories; determinants of dividend policy and dividend models -Walter, Gordon& M.M. models.

Unit-IVWorking Capital- meaning, need, determinants; estimation of working capital need; management ofcash, inventory and receivables.

Note: The topic of capital budgeting, management of cash, inventory management, receivablemanagement will cover theoretical concepts and simple numerical questions.

Suggested Readings:

1. Pandy, I.M., Financial Management, Vikas Publishing House, New Delhi2. Khan M.Y, and Jain P.K., Financial Management, Tata McGraw Hill, New Delhi3. Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, Financial Management,

Pearson Education4. Chandra, Prasanna, Financial Management, TMH, New Delhi5. Van Horne, James C., Financial Management and Policy, Prentice Hall of India6. Brigham & Houston, Fundamentals of Financial Management, Thomson Learning, Bombay.7. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi





Time: 3 hrs.

MARKETING MANAGEMENTPAPER CODE: 2202/50802

COURSE OBJECTIVE:

This course is designed to promote understanding of concepts, philosophies, processes and techniques ofmanaging marketing operation and to develop a feel of the market place

Unit-INature and scope of marketing: corporate orientation towards marketplace; building and deliveringcustomer value and satisfaction; retaining customers; marketing environment; marketing research andinformation system

Unit-IIAnalyzing consumer markets and buyer behaviour; analyzing business markets and business buyingbehaviour; market segmentation, positioning and targeting; tools of product differentiation; marketingstrategies in the different stage of the product life cycle

Unit-IIINew product development process; product mix and product line decisions; branding and packagingdecisions; pricing strategies and programmes; managing marketing channels; wholesaling and retailing

Unit-IVAdvertising and sales promotion; public relations; personal selling; evaluation and control of marketingeffort; web marketing; green marketing; reasons for and benefits of going international; entry strategies ininternational marketing

Suggested Readings:

1. Kotler Philip and Keller; Marketing Management; PHI, New Delhi2. Kotler, Philip, Kevin Keller, A. Koshy and M. Jha, Marketing Management in South Asian

Perspective , Pearson Education, New Delhi3. Kerin, Hartley, Berkowtz and Rudelius, Marketing, TMH, New Delhi4. Etzel, Michael J, Marketing: Concepts and Cases, TMH, New Delhi





Time: 3 hrs.

HUMAN RESOURCE MANAGEMENTPAPER CODE: 2203/50803

COURSE OBJECTIVE:

The primary concern of this course is to develop an appreciation of effective management of humanresources and to enable the students to meet HR challenges in present scenario

Unit-I:

Strategic importance of HRM; objectives of HRM; challenges to HR professionals; role, responsibilitiesand competencies of HR professionals; HR department operations; human resource planning – objectivesand process; human resource information system

Unit-II

Talent acquisition: recruitment and selection strategies, career planning and management, successionplanning, socialization and induction of new employees; training and development, investment in training,training need assessment, designing and administering training programme; executive developmentprogramme, evaluation of T & D programme

Unit-III

Appraising performance: developing and instituting performance appraisal system, assessment anddevelopment centres, potential appraisal; rewarding performance: linking rewards to organizationalobjectives, determine compensation structure, pay for performance and incentive plans, ESOP, executivecompensation, designing and administering benefits and services

Unit-IV

HR in knowledge era: HR in knowledge industry, HR in virtual organizations, HR in mergers andacquisitions, outplacement, outsourcing HR functions, employee leasing, HR audit, international HRM

Suggested Readings:

1. Ivanceivich, John M ., Human Resource Management , Tata McGraw Hill, New Delhi2. Gomez. Megia, Luis, David Balkin, and Roberty Cardy, Managing Human Resources,

Pearson Education3. Dessler, Gary, Human Resource Management, Pearson Education4. Mathis, Robert, and John Jackson, Human Resource Management, Thomson Learning Inc.5. Shell, Scott and George Bohlander, Human Resource Management , Thomson Learning Inc.6. Pattanayak, Biswajert, Human Resource Management, PHI, New Delhi7. Jyothi P., and D.N.Venkatesh, Human Resource Management, Oxford University Press,

New DelhiNote:

1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section




Time: 3 hrs.

OPERATIONS AND SUPPLY CHAIN MANAGEMENTPAPER CODE: 2204/50804

COURSE OBJECTIVE:

The objective of the subject is to explore the interlinkage between operations management and supply chainmanagement. The course seeks to provide the key concepts and solutions in the design, operation, control andmanagement of supply chains as integrated systems

Unit-IIntroduction operations management and supply chain management; important trends interlinking operations andsupply chain management; cross-functional and inter-organizational linkages in operations and SCM; operations andsupply chain strategies; business processes; mapping business processes; measuring process performance; reducingcycle times; bench marking; strategies for business process improvement; defining quality; total cost of quality; totalquality management; continuous improvement tools; statistical quality controlUnit-IIProduct design and development process; operations and supply chain perspectives on design; the developmentprocess; organizational role in product and service development; approaches to improving product and service design;types of manufacturing processes and their characteristics; product customization within the supply chain; serviceprocesses; layout decision models; capacity and capacity strategies; methods of evaluating capacity alternatives;forecasting – demand supply and price forecasts; laws of forecasting; forecasting methods – qualitative methods andtime series forecasting methodsUnit-IIIImportance of purchasing; sourcing decision; sourcing strategy; purchasing process; multicriteria decision models insourcing and purchasing; trends in purchasing models; importance of logistics; logistics decision areas; logisticsstrategy; logistics decision models; sales and operations planning (S&OP) strategy; major approaches to S&OPplanning; organizing for and implementing S&OP planning; services considerationUnit-IVRole of Inventory – its types, drivers and dependent demand inventory; periodic review system; continuous reviewsystem – economic order quantity, reorder points, safety stock and quantity discounts; single period inventory system;inventory in supply chain; master scheduling; material requirement planning; production activity control and vendororder management systems; synchronizing planning and control across the supply chain; just-in-time perspective onwaste and inventory; kan-ban system; understanding the SCM information needs; diagnosing and improving SCMinformation flows; supply chain information system

Suggested Readings:1. Bozarth, Cecil C. & Handfield, Robert B.; Introduction to Operations and Supply Chain Management;

Pearson Education; New Delhi2. Wisner, Joel D., Leong, G. Keong & Tan, Keah-Choon; Principles of Supply Chain Management – A

balanced approach; Thomson Learning; New Delhi3. Gaither, Norman & Frazier, Greg; Operations Management; Thomson Learning; New Delhi4. Mahadevan, B.; Operations Management – Theory and Practice; Pearson Education; New Delhi5. Krajewski, Lee J. & Ritzman, Larry P.; Operations Management – Processes and Value Chains;

Pearson Education; New Delhi


‘A’ shall comprise 8 questions (2 questions from each unit). The students will be requiredto attempt four questions (one question from each unit). Section ‘B’ will contain oneCASE STUDY which will be compulsory. All the five questions will carry equal marks.


External Marks: 50Workshop: 50

Time: 3 hrs.

BUSINESS RESEARCH METHODSPAPER CODE: 2205/50805

COURSE OBJECTIVE:

The objective of this paper is to impart knowledge about various stages of the research processes and theirapplication in decision making.

Unit-I

Business research; its concept, nature, scope, need and managerial value of business research; componentsof theory – definitions, concepts, constructs, variables, hypothesis, process of research and structure ofresearch proposal

Unit-II

Research design – concept and types – exploratory, descriptive, diagnostic and experimental; samplingdesign; techniques, factors influencing sample size, measurement – concept, measurement scales – typesand construction of scales and reliability and validity aspects in measurement

Unit-III

Methods of data collection – questionnaire/schedule; questionnaire designing, interview and observationalmethods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis

2

testing – an overview of parametric and non-parametric tests (analysis of varience, X test, WilcoxonMatched – pairs signed – rank test, Mann – Whitney test, Kruskal – Wallis H-test)

Unit-IV

An overview of dependent and interdependent methods (multiple regression, discriminant analysis, conjointanalysis, factor analysis, cluster analysis); ingredients and constructions of research report; procedure ofpreparation of reference and bibliography

Suggested Readings:

1. Zikmund, Millian G., Business Research Methods , Thomson Learning , Bombay2. Cooper, Donald R- and Pamels Schindler, Business Research Methods , Tata McGraw Hills,

New Delhi3. Geode, Millian J. & Paul K. Hatl, Methods in Research, McGraw Hills, New Delhi4. Sekran, Uma, Business Research Method, Miley Education, Singapore5. Kothari, C.R., Research Methodology

Note:

1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’




Time : 3hrs.

COMPUTER NETWORKS & INTERNETPAPER CODE: 2206/50806

COURSE OBJECTIVE:

The primary objective of the course is to familiarize the students with technologies like networkingand internet and to build skills in applying these technologies to various business processes

Unit-IIntroduction to Internet: Definition of networks, concepts of web page, website and web searching(browsing). Concepts of data transmission, half-duplex transmission, modems, client servercomputing, Introduction to OSI, TCP/IP reference models, cryptography.

Unit-IINetworked economy; Impact of computer networks on business, elements of networked economy,using IS functions to deal with business risks. Infrastructure of networked economy; Hardware,Software, sharing information and resources through networks, LAN WAN, and wireless networks,

Unit-IIIPrivacy and ethical issues in networked economy; treats to privacy, protecting privacy, ethical issues innetworked economy, social and economic issues in networked economy, health issues in networkedeconomy, future of the networked economy.

Unit-IVHTML : Build a simple HTML document, tables, frames, links, adding multimedia documents, homepage. Applications of networks in information sharing and dissemination: applications in banking, e-governance, ticket reservation etc.

Lab: Web Designing in HTML, Internet Surfing.

Suggested Readings:

1. McKeown, Information Technology and the Networked Economy, Thomson Learning2. Forouzan , Data Communication & Networking , TMH, Delhi.3. Miller, Data and Network Communication , Vikas Publishing House, New Delhi.4. Tannenbaum, Computer Networks, PHI, Delhi.5. Hagg, Baltzan & Philips, Business Driven Technology, TMH, N. Delhi.6. Molly, Using HTML 4, PHI, Delhi.7. Comer, E. Douglas, Computer Networks and Internet 4e, Pearson Education, Delhi.

Note:




Time : 3hrs.

OPERATIONS RESEARCHPAPER CODE: 2207/50807

COURSE OBJECTIVE:

The objective of this paper is to acquaint the students with various quantitative techniques which are ofgreat importance for quantitative decision-making.

Unit-IOperations Research: Evolution, methodology and role in managerial decision making; Linearprogramming: Meaning, assumptions, advantages, scope and limitations; Formulation of problem and itssolution by graphical and simplex methods; special cases in simplex method: infeasibility, degeneracy,unboundedness and multiple optimal solutions; duality.

Unit-IITransportation problems including transshipment problems; Special cases in transportation problems:unbalanced problems, degeneracy, maximization objective and multiple optimal solutions; assignmentproblems including traveling salesman’s problem. Special cases in assignment problems: unbalancedproblems, maximization objective and multiple optimal solutions.

Unit-IIIPERT/CPM: Difference between PERT and CPM, network construction, calculating EST, EFT, LST, LFTand floats, probability considerations in PERT, time -cost trade-off. Decision theory: decision makingunder uncertainty and risk, Bayesian analysis, decision trees.

Unit-IVGame theory, pure and mixed strategy games; principle of dominance; two person zero sum game; Queuingtheory: concept, assumptions and applications; analysis of queue system, Poisson distributed arrivals andexponentially distributed service time models (MM1 and MMK); Simulation; meaning, process,advantages, limitations and applications.

Suggested Readings:

1. Paneerselvam, Operations Research, Prentice Hall of India, N.Delhi.2. Taha, Operations Research: An Introduction, Prentice Hall of India, N.Delhi.3. Vohra, N.D.; Quantitative Techniques in Management; Tata McGraw Hill Publishing Company Ltd., New

Delhi.4. Kapoor, V.K., Operations Research; Sultan Chand & Sons, New Delhi.5. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd, New Delhi.6. Kalavathy, Operations Research, Vikas Publishing House, New Delhi .

Note:

Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Thestudents will be required to attempt any five questions (selecting at least one ques tion from each unit).All questions will carry equal marks.



Time: 3 hrs.

INTERNATIONAL BUSINESSPAPER CODE: 2208/50808

COURSE OBJECTIVE:

The objective of the paper is to acquaint the students with the fundamentals of international business. Thepaper provides exposure to multiple dimensions of the field and imparts international perspective tobusiness decisions.

Unit-IRecent global trends in international trade and finance; dimensions and modes of IB; structure of IBenvironment; risk in IB; motives for internationalization of firms; organizational structure for IB; worldtrading system and impact of WTO; exchange rate systems; global financial system; barriers to IB;international business information and communication.

Unit-IIForeign market entry strategies; country evaluation and selection; factors affecting foreign investmentdecisions; impact of FDI on home and host countries; types and motives for foreign collaboration; controlmechanisms in IB.

Unit-IIIDecisions concerning global manufacturing and material management; outsourcing factors; managingglobal supply chains; product and branding decisions; managing distribution channels; internationalpromotion mix and pricing decisions; counter trade practices; mechanism of international tradetransactions.

Unit-IVHarmonizing accounting difference across countries; currency translation methods for consolidatingfinancial statements; the LESSARD-LORANGE Model; cross cultural challenges in IB; internationalstaffing decisions; compensation and performance appraisal of expatriate staff; ethical dilemmas and socialresponsibility issues.

Suggested Readings:

1. Daniels, J.D. and H. LEERadesbaugh, International Business-Environment andOperations (New Delhi; Pearson Education)

2. Hill, Charles W.L., International Business -competency in the Global Marketplace (NewDelhi: Tata McGraw Hill)

3. Sundaram, Anant K and Steward J Black, The International Business Environment: Textand Cases (New Delhi: Prentice Hall of India)

4. Sharan, V., International Business: Concept, Environment and Strategy (New Delhi:Pearson Education)

5. Beth V. Yarbrough and Robert H. Yarbrough, The World Economy – Trade and Finance,Thomson Learning, Singapore





Time: 3 hrs.

STRATEGIC MANAGEMENTPAPER CODE: 2301/50901

COURSE OBJECTIVE:

The objective of the course is to develop a holistic perspective of an organization and to enable the studentsto analyse the strategic situation facing the organization, to access strategic options available to theorganization and to implement the strategic choices made by it.

Unit-IStrategic Management Process: defining strategy, levels of approaches to strategic decision making,process of strategic management, roles of strategies, mission and objectives, strategic business unit,environment – concept, components and appraisal

Unit-IIOrganization appraisal and strategy formulation: organizational dynamics and structuring organizationalappraisal, SWOT analysis formulation – corporate level strategies and business strategies, strategy analysisand choice – the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan

Unit-IIIStrategy implementation: aspects, structures, design and change; behavioural implementation – leadership,culture, value and ethics

Unit-IVFunctional implementation: functional strategies, plans and policies; marketing; financial, personal,operations, its plans and policies; strategic evaluation and control – an overview of strategic evaluation andcontrol, techniques of strategic evaluation and control

Suggested Readings:

1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill PublishingCompany Ltd., New Delhi

2. David, Fred R. Strategic Management – Concept and Cases , Pearson Education, Delhi3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and

Globalisation; Thomson Asia Pvt. Ltd.4. Pearce II J A and Robinson Jr., R.B., Strategic Management – Strategy Formulation and

Implementation, AITBS Publishers and Distributors, Delhi





Time : 3hrs.

MANAGEMENT INFORMATION SYSTEMPAPER CODE: 2302/50902

COURSE OBJECTIVE:

This course will equip students with skills to analysis information requirements for managerialdecision making.

Unit-IData and Information. MIS- need and concepts, factors influencing MIS and characteristics of MIS.Technology of MIS. Structure of MIS. Decision Making and role of MIS. Data communication. BasicH/W required, Channel features and concept of Distributed Data basesDecision Support System: Overview, components and classification, steps in constructing a DSS, rolein business, group decision support system

Unit-IIInformation system for strategic advantage, strategic role for information system, breaking businessbarriers, business process reengineering, improving business qualities.

Unit-IIIPlanning for MIS; System Development Methodologies; Conceptual and detailed designs of MIS.Information system analysis and design, information SDLC, hardware and software acquisition,system testing, documentation and its tools, conversion methods.

Unit-IVSystem implementation Strategies and process; System Evaluation and Maintenance. Applications –cross –functional MIWS; ERP; CRM; SCM; Transaction Processing; Artificial Intelligencetechnologies in business: neural network, fuzzy logic, virtual reality; Executive information system.

Suggested Readings :

1. Jawadekar, Management Information Systems , TMH, N Delhi.2. Brien, James, Management Information System, Tata McGraw Hill, Delhi.3. Stair, Principles of Management System, Thomson Learning, Bombay.

4. Mckeown, Information Technology and the Networked Economy, Thomson Learn ing,Bombay.

5. Brady, Cases in MIS , Thomson Learning, Bombay.6. Murdick & Ross, Management Information System, PHI, Delhi.7. Kanter, J., Management Information System, PHI, Delhi.





Time: 3 hrs.

BUSINESS LEGISLATIONPAPER CODE: 2303/50903

COURSE OBJECTIVE:

The course is designed to provide an understanding of legal processes involved in management of anorganization. The main focus is on understanding basic laws affecting the operation of a BusinessEnterprise

Unit-IThe Indian Contract Act: Essentials of a valid contract, void agreements, performance of contracts, breachof contract and its remedies, Quasi-Contracts

Unit-IIThe Sale of Goods Act: Contract of sale of goods, conditions and warranties, transfer of property, rights ofan unpaid seller; the negotiable instruments act: nature and types; negotiation and assignment; holder-in-due course, dishonour and discharge of a negotiable instrument, arbitration

Unit-IIIThe Companies Act, 1956: Nature and types of companies; formation; memorandum and articles ofassociation; prospectus, shares and share capital, allotment of shares

Unit-IVMembership; borrowing powers; management and meetings; accounts and audit; compromise arrangementsand reconstruction; prevention of oppression and mismanagement; winding up; Consumer Protection Actand Cyber Law

Suggested Readings:

1. Kuchhal, M.C. and Deepa Parkash, Business Legislation Management, Vikas PublishingHouse Pvt. Ltd.

2. Khergamwala, J.S., The Negotiable Instrument Acts, N.M. Tripathi, Bombay, 19803. Ramaiyam, A., Guide to the Companies Act, Wadhwa, Nagpur, 19924. Shah, S.M., Business Law for Managers , Sultan Chand, New Delhi, 19985. Tulisian P.C., Busienss Law, TMH, New Delhi





Time: 3 hrs.

ENTREPRENEURSHIPPAPER CODE: 2401/51001

COURSE OBJECTIVE:

This course aims to acquaint the students with challenges of starting new ventures and enable them toinvestigate, understand and internalize the process of setting up a business

Unit-IEntrepreneurship: Concept, knowledge and skills requirement; characteristics of successful entrepreneurs;role of entrepreneurship in economic development; entrepreneurship process; factors impacting emergenceof entrepreneurship; managerial vs. entrepreneurial approach and emergence of entrepreneurship

Unit-IIStarting the venture: generating business idea – sources of new ideas, methods of generating ideas, creativeproblem solving, opportunity recognition; environmental scanning, competitor and industry analysis;feasibility study – market feasibility, technical/operational feasibility, financial feasibility: drawingbusiness plan; preparing project report; presenting business plan to investors

Unit-IIIFunctional plans: marketing plan – marketing research for the new venture, steps in preparing marketingplan, contingency planning; organizational plan – form of ownership, designing organization structure, jobdesign, manpower planning; Financial plan – cash budget, working capital, proforma income statement,proforma cash flow, proforma balance sheet, break even analysis

Unit-IVSources of finance: debt or equity financing, commercial banks, venture capital; financial institutionssupporting entrepreneurs; legal issues – intellectual property rights patents, trade marks, copy rights, tradesecrets, licensing; franchising

Suggested Readings:

1. Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship, Tata McGrawHill, New Delhi

2. Barringer, Brace R., and R. Duane Ireland, Entrepreneurship, Pearson Prentice Hall, NewJersy (USA)

3. Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi4. Charantimath, Poornima, Entrepreneurship Development and Small Business Entreprises

, Pearson Education, New Delhi





Time : 3hrs.

ELECTRONIC COMMERCEPAPER CODE: 2402/51002

COURSE OBJECTIVE:

The objective of the course is to learn types, process of e-commerce, the tools, channels and the relatedissues in implementing the e-commerce practices.

Unit-IIntroduction to Electronic Commerce: origin and need; Framework, applications; networkinfrastructure (including internet), internet commercialization; factors affecting e-commerce; businessand technological dimensions of e-commerce;

Unit-IIElectronic payment system, inter-organizational commerce & intra-organizational commerce, EDI,value-added network; digital library; smart card, credit card and emerging financial instruments.

Unit-IIIB2B e-commerce; e-procurement, supply -chain coordination; on-line research; organizing for onlinemarketing. Internet retailing; multi channel retailing, channel design; selling through onlineintermediaries. Mobile commerce: Introduction to mobile commerce; benefits of mobile commerce;mobile commerce framework; Internet advertising;

Unit-IVSecurity; advertising & marketing in the internet, introduction to marketing & CRM, consumer search& resource discovery, computer based education & training, digital copyrights. Search engines &directory services; Agents in electronic commerce

Lab: Internet Surfing of E-Commerce Sites.

Suggested Readings:

1. Schneider P. Gary, Perry T.James, E-Commerce, Thomson Learning, Bombay.2. Hanson & Kalyanam, Internet Marketing & e-commerce, Thomson Learning, Bombay.3. Bharat Bhasker, Electronic Commerce, TMH, N Delhi.4. Kosiur, Understanding E-Commerce, Prentice Hall of India, Delhi.5. Kalakota, Whinston , Frontiers of Electronic Commerce, Addison Wesley.6. Shurety, E-business with Net Commerce (with CD), Addison Wesley.7. Napier, Creating a winning E-business, Vikas Publishing House, New Delhi8. Didar Singh, E Commerce for Manager, Vikas Publishing House, New Delhi9. Whitely David, Electronic Commerce, TMH, Delhi.10. Efraim Turban, Jay Lee, David King & H.Michael Chang, Electronic Commerce: A Managerial

Perspective , Pearson Education, Delhi.

Note:




Time: 3 hrs.

PERFORMANCE MANAGEMENTPAPER CODE: 2305/50905

UNIT-IBasics of Performance Management – Concept, essence, scope, need for performancemanagement as a system, principles, PM vs. PA, performance management process,performance management and strategic planning linkages, performance and potentialmanagement

UNIT-IIMeasuring Performance – Managing for results, managing behaviour, managingcompetencies, conducting performance reviews

UNIT-IIIDesigning and Implementing Performance Management Process – Performance Planning,defining objectives and performance standards, defining capability requirements,performance management system implementation, automation of performancemanagement process, legal requirements

UNIT-IVKey Issues – 360o feedback, feedback, counseling and coaching, strategy maps andbalance score card, management team performance, managing organizationalperformance, performance management and pay, performance management training,evaluating performance management

SUGGESTED READINGS:

1. Armstrong, Michael, Performance Management – Key strategies and Practical Guidelines,Kogan Page

2. Cokins, Gary, Performance Management, Finding the Missing Prices, John Wiley and Sons3. Shields, John, Managing Employees Performance and Reward, Cambridge University, NODA4. Aguinis, Herman, Performance Management, Pearson Education Inc.

NOTE:

1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shallcomprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions(one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. Allthe five questions will carry equal marks.



Time: 3 hrs.TRAINING AND DEVELOPMENT

PAPER CODE: 2306/50906

COURSE OBJECTIVE:

This course is designed to provide in depth understanding and enable the students to manage trainingprocesses and system for developing human resource of the organization

Unit-ITraining – concept, and rationale; training process: role of stakeholders in training programme;Organization and Management of training function; Training needs assessment – organizational analysis,operational analysis, person analysis; competency mapping

Unit-IIDesigning the training programme: process of learning in training programme – attributes and factorsinfluencing; learning process; learning styles; training climate and pedagogy; developing training modules;Training aids

Unit-IIITraining methods and techniques – role playing, business games, in basket exercises, laboratory training;incidents and cases; seminars, syndicates and group discussion; lecture, programmed instructions;inspirational techniques – brainstorming, mind mapping, creative problem solving

Unit-IVEvaluation of training – need for evaluation, principles of evaluation, criteria and approaches; return oninvestment in training, process of calculating ROI in training; emerging trends in training and development;new perspectives on training – cross cultural training, e-learning, knowledge management

Suggested Readings:

1. Agochia, Devendra, Every Trainer’s Handbook, New Delhi; Sage Publications2. De Simone, R.L. and Harris, D.M., Human Resource Development, Thomson Learning3. Sahu, R.K., Training for Development , Excel Books, New Delhi4. Blanchard, P Nick, and James W. Thacker, Effective Training – Systems, Strategies, and

Practices, Pearson Education, New Delhi5. Goldstein, Training in Organization , Thomson Learning, Bombay6. McGrath, Training for Life and Leadership in Industry, Prentice Hall of India, New Delhi





Time: 3 hrs.

ORGANISATIONAL CHANGE AND DEVELOPMENTPAPER CODE: 2307/50907

COURSE OBJECTIVE:

This course is designed to provide in depth understanding of behavioural interventions and enable thestudents to apply these intervention for building individual, team, systems and process related competenciesand helping organizational to achieve peak performance and become self sustaining

Unit-I

Organizational Change – meaning, nature, types; theories of planned change; Organizational Development– nature and characteristics; process of organizational development

Unit-II

Human Process Interventions – T-group, process consultation, third party interventions, team building;organizational confrontation meeting, coaching and mentoring, role focused interventions

Unit-III

Techno structural Interventions – restructuring organization, reengineering, employee involvement, workdesign; Strategic Interventions – Organization and environment relationships, organization transformation

Unit-IV

Contemporary issues and applications – Organizational development in global context, organizationaldevelopment in service sector, OD Practioners – role, competencies requirement, professional ethics andvalues and experiences; future trends in OD

Suggested Reading:

1. Cummings, Thomas G. and Christopher G. Worley, Organisation Development andChange, Thomson Learning

2. Ramnarayan S., T.V. Rao and Kuldeep Singh, Organisation DevelopmentInterventions and Strategies, Response Books, New Delhi

3. French, Wendell L. and Lecil H. Bell, Organisation Development, PHI, New Delhi4. Chowdhury, Subir, Organisation 2IC, Pearson Education





Time: 3 hrs.

COMPENSATION MANAGEMENTPAPER CODE: 2308/50908

COURSE OBJECTIVE:

This course is designed to promote understanding issues related to compensation in corporate sector andimpart skills in designing, analysis and restructure compensation management system, policies andstrategies

Unit-IRole of compensation in organization: economic and behavioural theories related to compensation;strategic perspectives of compensation; compensation as motivational tool; compensation policy

Unit-IIInternal and external equities in compensation system; determining the worth of jobs; understanding interand intra -industry compensation differentials, designing pay structure and administering compensationpackage; understanding different components of compensation package like fringe benefits, incentives andretirement plans; pay for performance plans

Unit-IIICompensation of special group: Corporate Directors, Chief Executives, Senior Managers; components ofexecutive compensation package; compensation of professionals and knowledge workers, R&D staff, salescompensation plan, international compensation

Unit-IVStatutory provisions governing different components of reward systems; working of different institutionsrelated to reward system like wage boards, pay commissions, role of trade unions in compensationmanagement; tax planning

Suggested Readings:

1. Milkovich, George T and Newman J.M., Compensation, Tata McGraw Hill2. Henderson, R.O., Compensation Management, Pearson Education3. Martocchio, J.J., Strategic Compensation, Pearson Education4. Armstrong, M and Murlis H, Reward Management, Kogan Page, UK5. Singh, B.D., Compensation Reward Management, Excel Books, New Delhi





Time: 3 hrs.TALENT MANAGEMENTPAPER CODE: 2405/51005

UNIT-IIntroduction – Concept of talent management, strategic importance of talent, talentimperatives, elements of talent management, workforce diversity and talent management,role of HR in talent management

UNIT-IITalent Procurement and Deployment – Identifying talent needs, sourcing talent;developing talent, deployment of talent, establishing talent management system, talentmultiplication

UNIT-IIITalent Retention – Cost and consequences of talent departure, diagnosing causes of talentdeparture, measuring and monitoring turnover and retention data, designing engagementstrategies, drivers of engagements

UNIT-IVReturn of Talent – Measuring contribution of talent to business performance, talentmetrics, measuring human capital investment, transformation and reorganization of HR,new imperatives, talent forces of tomorrow

SUGGESTED READINGS:

1. Cheese, Peter, Robert J Thomas and Elizabeth Craig, The Talent PoweredOrganization, Kogan Page Ltd.

2. Stringer, Hank & Rusty Rueff, Talent Force: A New Manifesto for the HumanSide of Business, Pearson Education, Prentice Hall Upper Saddle River, NewJersey

3. Sears David, Successful Talent Strategies, American Management Association,AMACOM, Press, New York

4. Lawyer III, Edward E, Talent: Making People your Competitive Advantage, DaveUlrich, Jossey-Bass, A Wiley Imprint

5. Phillips, Jack J, Lisa Edwards, Managing Talent Retention, An ROI Approach,Pfeiffer, A Wiley Imprint

6. David, Tony, Maggie Cutt, Neil Flynn, Peter Mowl and Simon Orme, TalentAssessment, Gower Publishing Ltd., Hampshire Ltd.

NOTE:1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise8 questions (2 questions from each unit). The students will be required to attempt four questions (onequestion from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All thefive questions will carry equal marks.



Time: 3 Hrs

INDUSTRIAL RELATIONS AND LABOR LEGISLATIONSPAPER CODE: 2406/51006

COURSE OBJECTIVE:

The objective of this course is to sensitize and expose students to critical tasks, functions and issues ofindustrial relations and to gain insight into the dynamics of employee management relations on the differentjob situations.

Unit-IIndustrial Relations: Concept, Scope, Objectives, emerging socio -economic and techno-economic profile;Impact of technological change on industrial relations; Role of State in managing industrial relationsfactors affecting industrial relations.

Unit-IIILO and Trade Unions: Objectives and functions; Development of trade Union movement in India;Challenges of Trade Union movement; Forms of union; Trade Union response toward liberalization andchange; Role and objectives of ILO. Prevention and settlement of disputes.

Unit IIILabor Legislations: Objectives, forms and significance; Grievance handling legislations: Social securitylegislations, Regulatory legislations and protective and employment legislations; Harmony and discipline

Unit- IVCo-ownership management; Concept and significance; Involvement of workers with managementprocesses; Strategic implementation of WPM; Collective bargaining and empowerment: role, methods andsignificance to quality management. Quality of worklife

Suggested Readings

1. Ramaswamy, E. Managing Human Resources, Oxford University Press, New Delhi2. Venkataratnam, C.S. and Sinha, Pravin, Trade Union Challenges at the Designing of 21st

Centry, IIRA -Excel Books, New Delhi3. Monappa, A . Industrial Relations, Tata McGraw Hill, New Delhi4. Monappa, A. Managing Human Resources, Tata McGraw Hill, New Delhi5. Sinha, Sinha, Sakher, Industrial Relations, Trade Unions and Labour Legislations, Pearson

Education, New delhi6. Venkataratnam, C.S., Industrial Relations, Oxford University Press, New Delhi7. Dutta, S.K. Guide to Disciplinary Action, Tata McGraw Hill, New Delhi





Time: 3 hrs.

STRATEGIC HUMAN RESOURCE MANAGEMENTPAPER CODE: 2407/51007

COURSE OBJECTIVE:

The primary concern to this course is to develop in depth understanding of the strategic role performed byHR in business organizations and to gain insight of the alignment between different HR systems andpractices and organizational outcomes

Unit-I

HR environment; HRM in knowledge economy; concept of SHRM: investment perspective of SHRM,evolution of SHRM, strategic HR vs. traditional HR, barrier to strategic HR, role of HR in strategicplanning

Unit-II

Strategic fit frameworks: linking business strategy and HR strategy, HR bundles approach, best practiceapproach; business strategy and human resource planning; HRM and firm performance linkages – measuresof HRM performance; sustained competitive advantages through inimitable HR practices

Unit-IIIHR Systems: staffing systems, reward and compensation systems, employee and career developmentsystems, performance management systems

Unit-IV

Strategic options and HR decisions – Downsizing and restructuring, domestic and international labourmarket, mergers and acquisitions, outsourcing and off shoring

Suggested Readings:

1. Mello, Jeffrey A ., Strategic Human Resource Management, Thomson Learning Inc.2. Agarwala, Tanuja, Strategic Human Resource Management, Oxford University Press, New

Delhi3. Dreher, George and Thomas Dougherty, Human Resource Strategy, Tata McGraw Hill4. Greer, Charles, Strategic Human Resource Management, Pearson Education5. Belcourt, Monica and Kenneth McBay, Strategic Human Resource Planning, Thomson

Learning Inc.

Note:





Time: 3 Hrs

CROSS-CULTURAL HUMAN RESOURCE MANAGEMENTPAPER CODE: 2408/51008

COURSE OBJECTIVE:

This course builds on the notions and frameworks in developing and understanding about the diversenature of behavior patterns and issues involved in multivariate values and culture systems to maintainexcellence of management.

Unit –IHuman Resource management in global organizations: Meaning and concept of Culture, dimensions,characteristics and elements; Human and cultural variables of organization; Culture diversity, models andattitudinal dimensions; cultural differences, similarities and managerial implications

Unit-IIGlobal HR issues: Cross-national differences; Differences in communication, work settings, negotiations,leadership, motivational context, standardization and adoption of work practice; Training and developmentof international staff

Unit IIIManaging global staff: Recruitment, Selection criteria and issues; Retaining and motivating Internationalstaff; bargaining behavior and negotiation strategies; Culture caricatures, team development and co-operation

Unit IVCompensation: Objectives, determinants and key components; Standards of performance management inglobal perspective; Issues and challenges in global perspective; Expatriate and repatriate issues in globalcontext

Suggested Readings

1. Hodgetts, Richard M., Fred Luthans, and Jonethan P. Doh, International Management – Cultural,Strategy and Behaviour, Tata McGraw Hill, New Delhi

2. Holt,David H., International Management – Text and Cases, Dryden Press, Thomson Learning,Bombay

3. Harzing and Van Ruysseveldt, International Human Resource Management Sage Publication,New Delhi

4. Peter J. Dolling, Danice E. Welch, International Human Resource Management, ThomsonLearning- Excel books

5. Cullen, Multinational Management, Thomson Learning, Bombay6. Larry E. Sen and John R. Childress, The Secret of a Winning Culture (Building High

Performance Teams ) PHI (Pvt.) Ltd., New Delhi7. Francesco, International Organizational Behavior , 2nd Edition, Pearson Education, New Delhi8. Deresky, International Management, Managing Across Borders and Cultures, 5th Ed. Pearson

Education, New DelhiNote:

1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections.




Time: 3 hrs.

MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONSPAPER CODE: 2309/50909

COURSE OBJECTIVE:

The objective of this paper is to acquaint the students about major financial services and institutions

Unit-I

Financial Services: salient features, scope and problems; mutual funds; venture capital financing;regulatory and theoretical framework of leasing; issue management activities/procedures of merchantbanking

Unit-II

Credit rating; factoring and forfeiting; housing finance; merger/amalgamation and acquisition/takeover;debt securitization

Unit-III

Development Banks - operational policies and practices of IDBI, ICICI, IFCI, SIDBI; EXIM BANK; UTI;LICI; segments/instruments of money market

Unit-IV

Mechanism of security trading, NSE, OTCEI, scripless trading, depository system and custodial services;SEBI – its objectives, functions and powers

Suggested Reading:

1. Bhole, L. M., Financial Institutions and Markets , Tata McGraw Hills, New Delhi2. Khan, M. Y., Financial Services, Tata McGraw Hill, New Delhi3. Pathak, Indian Financial System, Pearson Education4. Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi5. Machiraju, H.R., Indian Financial System, Vikas Publishing House6. Machiraju, H.R., Working of Stock Exchange in India, New Age Publication7. Shrivastava, R.M., and Nigam, Divya, Management of Indian Financial Institutions,

Himalaya Publishing House

Note:





Time: 3 hrs.

PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCEPaper code: 2310/50910

COURSE OBJECTICE:

The objective of this paper is to acquaint the students about the project planning, appraisal and controland financing of infrastructure projects.

Unit-IPhases and objectives of capital budgeting; generation and screening of project ideas; market, demand andsituational analysis, technical analysis and financial analysis.

Unit-IISpecial decision situations, analysis of project risk; appraisal criteria, firm risk and market risk.

Unit-IIISocial cost benefit analysis, UNIDO approach, SCBA by financial institutions, project financing in India -project appraisal by financial institutions, environmental appraisal of Projects.

Unit-IVProject management: organisation, planning, control, human aspects and pre -requisites. Financinginfrastructure projects: Concept, rational and financial instruments; Public finance for infrastructureprojects; BOOT/ BOT system for infrastructure projects.

Suggested Readings

1. Chandra, Prasanna, Projects : Planning Analysis, Selection, Implementation and Review, TataMcGraw Hill, New Delhi, 2002.

2. Bhavesh, M Patel, Project Management, Vikas Publishing House, New Delhi.3. Machiraju, H. R., Project Finance, Vikas Publishing House, New Delhi.4. Rao, P.C.K., Project Management and Control , Sultan Chand & Sons, N.Delhi.5. Nijiru, Cyrus and Merna,Tony, Financing Infrastructure Projects, Thomas Telford, UK, ISBN

Note:





Time: 3 hrs.

STRATEGIC COST MANAGEMENT AND CONTROLPAPER CODE: 2311/50911

COURSE OBJECTIVE:

This course aims to acquaint the students with concepts and various aspects of cost management fromstrategic perspective

Unit-IConceptual framework of SCM, environmental influences on cost management practices, role of SCM instrategic positioning; cost management tools - life cycle costing, target costing, kaizen costing, JIT &theory of constraints, BPR and bench marking

Unit-IINature of activity-based costing (ABC); benefits and limitations of ABC; limitation of volume -basedcosting system, indicates of ABC; activity hierarchies; cost drivers; designing an ABC system Activity-based management; operational and strategic application of ABC; customer profitability analysis, processvalue analysis, financial measures of activity efficiency; Nature of value-chain analysis; activity analysisand linkage analysis; application of linkage analysis in cost reduction and value addition

Unit-IIIFunctional-based planning and control; budgeting –nature, administration and effectiveness; budgetingcycle; activity-based budgeting; Kaizen approach; ZBB; performance budgeting; human aspects ofbudgeting; responsibility centers and financial control – nature and role of responsibility centres;accounting and evaluation of responsibility centers, measuring the performance of investment centre – ROI,RI, EVA; transfer pricing and its applications

Unit-IVStrategic-based performance measurement system: balanced score card – prospectives and limitations;establishing objectives and performance measures in different perspectives of balance score card;productivity measurement and control; productivity efficiency; partial and total productivity measurement;measuring changes in activity and process efficiency; quality cost management and reporting system

Suggested Readings:

1. Drury, Colin, Management Accounting and Control, Thomson Learning2. Horngren, Datar Foster, Cost Accounting, Pearson Education3. Hansen and Mowen, Cost Management, Thomson Learning4. Kaplan, Atkinson and Young, Management Accounting, Pearson Education5. Kaplan, Atkinson, Advanced Management Accounting, Pearson Learning6. Anthony, Robert N., and Govindrajan, Vijay, Management Control System, McGraw Hill

Note:





Time: 3 hrs.

MULTINATIONAL FINANCIAL MANAGEMENTPAPER CODE: 2312/50912

COURSE OBJECTIVE:

International boundaries are blurring therefore MNCs can raise funds from international financialmanagement. The purpose of this paper is to equip the students with financial and investment decision ofMNCs

Unit-IAn overview of multinational financial management; international monetary and financial systems, IBRDand development banks; finance function in a multination firms; international flow of funds

Unit-IIInternational working capital management: international cash management; international receivablemanagement, managing short term assets and liabilities; international capital money markets; euro dollarand currency market; financial market instruments – GDRs, ADRs, Euro issues, CP and ECB

Unit-IIIMultinational capital budgeting, cost of capital and capital structure decisions; dividend policy ofmultinational firm

Unit-IVDevelopments in foreign exchange markets; exchange rate determination; measuring and managing variousrisks and exposure; country risk analysis; taxation in multinational firms

Suggested Readings:

1. Madura Jeff, International Financial Management; Thomson Learning2. Sharan, V., International Financial Management, PHI, New Delhi3. Allen Shapiro, Multinational Financial Management, PHI, New Delhi4. Levi, Maurice D., International Finance, McGraw Hill

5. Apte, P.G., Internati onal Financial Management, Tata McGraw Hill6. Eiteman, David K., Stonehill, Arthur I., Moffett, Michael H. and Pandey, Alok,

Multinational Business Finance, Pearson Education

Note:





Time: 3 hrs.

TAXATION LAWS AND PLANNINGPAPER CODE: 2409/51009

COURSE OBJECTIVE:

The objective of this course is to acquaint the students with tax laws and tax planning

Unit-I

Basic concepts of income tax, residential status and its incidence on tax liability, incomes exempt from tax;income from the had salary; income from house property

Unit-II

Profits and gains of business and profession including depreciation; capital gains; income from othersources

Unit-III

Clubbing of incomes, setting off and carrying forward of losses; general deductions from gross totalincome, assessment of individuals and companies, computation of tax liability

Unit-IV

Tax planning/avoidance/evasion; tax planning with reference to managerial decisions – own or lease, makeor buy, export or local, close or continue etc; tax planning in reference to employees’ remuneration; returnsof income and assessment of income; deduction and collection of tax at source; income tax authorities andtheir powers

Suggested Readings:

1. Singhania, V.K. and Singhania, Kapil, Direct Taxes Law and Practice, Taxman Publications2. Mahrotra & Goyal, Income Tax Law & Practice, Sahitya Bhawan Publications, Agra3. Singhania, V.K. and Singhania, Monica, Student Guide to Income Tax, Taxman

Publications4. Singhania, V.K., Singhania, Kapil and Singhania, Monica, Direct Taxes Planning and

Management, Taxman Publications5. Lal, B.B., Direct Taxes, Pearson Education6. Study material of Institute of Company Secretaries of India

Note:





Time: 3 hrs.

MANAGEMENT OF BANKING AND INSURANCEPAPER CODE: 2410/51010

COURSE OBJECTIVE:

The attempt of this paper is to impart knowledge of various functional areas and risk management inbanking and insurance sectors

Unit-I

An overview of the banking sector- growth and structure; function and operations – RBI, CommercialBanks, RRBs, Cooperative Banks and NABARD; regulatory issues for governance of banking sector– roleof RBI and Ministry of Finance; marketing in banking industry - component of bank marketing strategy;role of technology in banking

Unit-II

Component of ALM and their management; liquidity management, interest rate management, managementof credit and operational risk; treasury operations and management; managing capital adequacy and profitplanning; managing NPAs.

Unit-III

Origin and development of insurance sector; objective and process of risk management; types and structureof insurance plans; investment pattern and policies of insurance companies; challenges of insurancemarketing; role of IRDA; pension funds in India

Unit-IV

Organizational forms, structure and administration of life and non life insurance companies; life and non-life insurance management – strategic management, planning and control cycle, use of life insurance inpersonal and business planning; life and non-life (health and motor vehicle) insurance underwriting;financial management of life insurance companies

Suggested Readings:1. Black, Kenneth jr. & Skipper, Harold D. jr., Life and Health Insurance, Pearson Education,

Delhi2. Rejda, George E, Principles of Risk Management and Insurance, Pearson Education, Delhi3. Shekhar, K.C. and Shekhar, Lekshmy , Banking Theories and practices , Vikas Publication4. Besis Joel Risk Management in Banking , John Mily & Sons5. Risk Management, Indian Institute of Banking and Finance, McMillan Publisher6. The New Basel Record, ICFAI Publication7. Financial Intermediation, Indian Institute of Banking and Finance8. Trieschmann, Risk Management & Insurance, Thomson Learning





Time: 3 hrs.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT


COURSE OBJECTIVE:

The objective of this paper is to acquaint the students about the investment decisions, Risks involved inthem, theories of security valuation, fundamental and technical analysis and theories and concepts involvedin portfolio management.

Unit-IInvestment-Meaning, nature, process and alternatives; return and risk; Concept and components of totalrisk; Measuring historical and expected return and risk; systematic and unsystematic risk. Measurementof systematic risk.

Unit-IIObjectives and benefits of investment analysis and security valuation ; theories of fixed and variableincome securities; Efficient Market Theory; Fundamental Analysis - Economic, Industry andCompany Analysis; Technical Analysis.

Unit-IIIPortfolio – Meaning, advantages and selection; Selection Problems: Markowitz portfolio theory; expectedreturn and standard deviation for portfolios; the efficient frontier; the efficient frontier and investor utility;the selection of the optimal portfolio; Sharpe single -index model; Capital Asset Pricing Model; ArbitragePricing Theory.

Unit-IVBond portfolio management strategies – passive portfolio strategies, active management strategies;Portfolio revision – meaning, need, constraints and strategies; formula plans - constant-dollar-valueplan, constant ratio plan, variable ratio plan; Portfolio performance evaluation: risk adjusted measures ofperformance.

Suggested Readings

1. Reiley & Brown, Investment Analysis & Portfolio Management, Thoms onLearning, Bombay.

2. Pandian, Security Analysis and Portfolio Management, Vikas Publishing House,New Delhi

3. Sharpe, Alexander & Wiley, Investment.Prentice Hall of India, New Delhi.4. Alexander, Gorden J. and Bailey, Jeffery V., Investment analysis and

Portfolio Management, Dryden Press, Thomson Learning, Bombay.5. Bodie ZVI, Kane Alex, Marcus, Alan J and Mohanty, Pitabas, Investments, TMH,

New Delhi, 2006.6. Elton, Edwin J. & Gruber, Martin J., Modern Portfolio Theory &

Investment Analysis , John Wiley & Sons.7. Haugen, Robert A., Modern Investment Theory, Pearson Education, New Delhi.





Time: 3 hrs

FINANCIAL DERIVATIVESPAPER CODE: 2412/51012

COURSE OBJECTIVE:

To acquaint the students with the basics of financial derivatives and their use in managing risk with theirsynergic effect on financial returns.

UNIT-IConcept and type of derivatives; Participants – hedgers, speculators, arbitragers and scalpers; uses of

derivatives; types of orders; derivative markets in India – current trends and future prospects.

UNIT-II

Fundamentals of futures and forwards - concept of futures; trading mechanics; basics of stock index future;interest rate futures; currency futures (basics); use of futures for hedging;; difference between forward andfuture contracts; clearing process.

UNIT-III

Types of options, trading strategies involving options; option pricing – black scholes option pricing model

UNIT-IV

Fundamental of swaps – introduction to swaps; interest rate swaps; currency swaps; mechanics of swap –

interest rate swap and currency swaps; swap pricing

Suggested Reading:

1. Chance, Don M., An Introduction to Derivatives and Risk Management, Harcourt CollegePublishing

2. Robert A Strong, Derivatives: An Introduction, Thomson Learning, Bombay3. Hull, John C., Futures and other derivatives securities , PHI, New Delhi4. Redhead, Financial Derivatives : An Introduction to Future/Forward, Options and

Swaps, Prentice Hall of India, New Delhi5. Gupta, S.L., Fnancial Derivaties, PHI6. Kumar, S.S.S., Financial Derivatives, PHI

Note:





Time : 3hrs.

OBJECT-ORIENTED ANALYSIS & DESIGN WITH PROGRAMMING INC++ PAPER CODE: 2313/50913

COURSE OBJECTIVE:

The objective of this course is to acquaint the students with object oriented programme methodologies.

Unit-IObject-oriented concepts, object and classes, links and associations, inheritance and multipleinheritance, grouping constructs, polymorphism, encapsulation.

Unit-IIObject modeling, dynamic modeling, functional modeling, object-oriented system development

Unit-IIIC++ language: Classes and objects, functions, constructors and destructors, overloading, typeconversions

Unit-IVInheritance: Extending classes, pointers, virtual functions and polymorphism, input-output operations.

Lab: Programming in C++ on above defined syllabus

Suggested Readings:

1. Deitel and Deitel , C ++How to Program, Pearson Education, New Delhi.2. Robert Lafore, Turbo C++, Galgotia Publications, New Delhi.3. Booch , OOAD, Add Wesley4. Stroustrup , C++ , Addison Wesley5. Rumbagh, OOPS, PHI, New Delhi.6. Balagurusamy , OOPS with C++,TMH, New Delhi.7. Herbert Schildt, C++ The complete Reference, TMH, New Delhi.8. Satzinger, Object Oriented Analysis and Design, Thomson Learning, Bombay.

Note:




Time : 3hrs.

PROGRAMMING IN ORACLEPAPER CODE: 2314/50914

COURSE OBJECTIVE:

The objective of the course is to understand the tools of Relational Data Base Management Systems.

Unit-IIntroduction to Oracle: DBMS, RDBMS, tools of oracle: SQL*PLUS.PL/SQL, forms, reports, SQL vsSQL*PLUS, data types in oracle, data definition language, data manipulation language, transactioncontrol and data control language.

Unit-IISQL functions, operators, joins, queries and sub queries, constraints.

Unit-IIIDatabase Objects: Synonym, sequence, view and index; abstract data types, varying arrays, nestedtables, concept of locks and types of locking.

Unit-IVIntroduction to PL/SQL: Advantages, PL/SQL block, declarations, executable commands: conditionallogic, loops, goto statements; concept of exception handling, database triggers.

Lab: Programming in Oracle on above defined syllabus.

Suggested Readings:

1. Page, Special Editions using Oracle 8/8i, Prentice Hall of India, New Delhi.2. Lemme & Colby, Implementing and Managing Oracle Databases , Prentice Hall of India, New

Delhi.3. Loney, ORACLE 8i: The Complete Reference, Tata McGraw Hill, New Delhi.4. Phillip J. Pratt, Guide to SQL, Thomson Learning, Bombay.5. Morrsion, Enchanced Guide to Oracle 8i, Thomson Learning, Bombay.

Note:




Time : 3hrs.

DATA BASE MANAGEMENT SYSTEMPAPER CODE: 2315/50915

COURSE OBJECTIVE:

The objective of the course is to understand the tools and techniques of data capturing, storing anddisseminating for efficient working of organization.

Unit-IData models: Hierarchical and network, functions of data base management system, object orienteddata base management system

Unit-IIData Independence: Logical and physical, data base administration, relational data model,normalization, concurrency, deadlock, Codd rules, backup & recovery.

Unit-IIIDistributed data base system: Introduction, options for distributing a database, objectives, problems ofdistributed system. Distributed data base system and internet

Unit-IVEmerging Data base Technologies : Internet Databases, Digital Libraries, Multimedia Databases,Mobile Databases

Lab: Programming in any RDBMS package on above defined syllabus.

Suggested Readings:

1. Kroenke, Database Processing , Pearson Education2. Garcia, Ullman, Data Base Implementation, Pearson Education3. Garcia, Ullman, Data Base The Complete Book , Pearson Education4. Kahate, Introduction to Database Management System, Garcia, Ullman, Data Base

Implementation, Pearson Education5. Rob, Database System, Thomson Learning.6. Singh S. K., Database Systems , Pearson Education7. Abraham, Korth , Data Base System concepts, McGraw Hill.8. Pratt, Concept of Data Base Management, Thomson Learning, Vikas Publishing House, New

Delhi9. Elmsari Navathe , Fundamental of Database system, Pearson Education10. Date , C.J., Introduction to Database System 8e, Pearson Education.11. Fred R. McFadden, Jeffrey A. Hoffer & Marry B. Prescott, Modern Data Base Management,

Pearson Education, New Delhi.

Note:




Time : 3hrs.

MULTIMEDIA AND WEB DEVELOPMENTPAPER CODE: 2316/50916

COURSE OBJECTIVE:

The students shall learn the operational fundamental of multimedia and its application in web designing

Unit-IIntroduction to Multimedia: Multimedia devices, components of multimedia systems, authoring tools,creating multimedia, video-capturing, video on demand.

Unit-IIData compression : Need for data compression, non-lossy and lossy compressions for images, color, grayscale and still-video image, video image, and audio compression JPEG standard, MPEG standard, DVITechnology, MIDI, brief survey of speech recognition and generation.

Unit-IIIData and file format standards, Multimedia applications design :Application classes, types of multimediasystems; Distributed multimedia systems : Components, distributed multimedia databases.

Unit-IVIntroduction to Web design: Web development process, site types and architectures, navigation theory andpractice.Introduction to Page: Page sizes, page types, web design tools; introduction to text: Fonts and text layout,formatting tags, text design issues for the web.

Lab: Each student is required to develop at least one website.

Suggested Readings:

1. Buford, Multimedia Systems, Pearson Education2. Vaughan, Multimedia Making IT Work, Tata McGraw Hill3. Villamil and Molina, Multimedia: An Introduction, Prentice-Hall of India4. Shuman, Multimedia in Action, Vikas Publishing House, New Delhi5. Senclair, Multimedia on the PC, BPB Publications.6. Rosch, Multimedia Bible, Sams Publishing7. Powell, Web Design The Complete Reference, Tata McGraw Hill, New Delhi.

Note:




Time : 3hrs.

SOFTWARE ENGINEERINGPAPER CODE: 2413/51013

COURSE OBJECTIVE:

The objective of the course is to familiarize the students with the software development process,software quality assessment, and testing for the optimum functionality at reasonable costing.

Unit-IConcept of software engineering, software characteristics, software metrics : categories, areas ofapplications, token count, function point analysis, data structure metricsSoftware Development : Phases,; Models : Waterfall model, Prototyping model, Spiral model, RapidApplication Development model

Unit-IISoftware quality factors, cost estimations, COCOMO, project scheduling, quality assurance plans,project monitoring plans; Software risk management

Unit-IIISystem design, design objectives, effective modular design (coupling, cohesion), design tools andtechniques, prototyping, structured programming.

Unit-IVCoding, verification, monitoring and control, testing. testing fundamentals, test case des ign, functionaland structural testing, test plan, activities during testing, unit and integration testing.

Suggested Readings :

1. Pressman , Software Engineering: A Practitioner’s Approach 6e, Mc Graw Hill2. Ghezzi, Fundamentals of Software Engineering, Prentice Hall of India, New Delhi.3. Jalote, An Integrated Approach to Software Engineering 3e, Narosa4. Leon & Leon, Software Engineering, Vikas Publishing House, New Delhi5. Sommervile, Software Engineering, Pearson Education.6. Fenton & Pfleeger, Software Metrics , Thomson Learning

Note:




Time : 3hrs.

SYSTEMS ANALYSIS AND DESIGNPAPER CODE: 2414/51014

COURSE OBJECTIVE:

This set aims to help students understand the complexities involved in design and implementation ofinformation systems in business organizations coupled with aligning IT strategies for developingstrategic planning resources.

Unit-IConcept of system, Business Information System, types of business information systems, overview ofsystem development methodologies, role of systems analyst, CASE tools for systems analyst;feasibility study - economic, organizational and cultural, technological, schedule and resource.

Unit-IISystem Development Life Cycle : Preliminary investigation - Information System Projects, evaluationof system requests, major steps in preliminary investigation; Systems Analysis - fact findingtechniques, documentation, data flow diagrams, data dictionary; cost benefit analysis.

Unit-IIISystems Design : User interface design, input and output design, data design; Systems Implementation: Application development, quality assurance, structured application development - structure charts,cohesion, coupling, testing, program, system, operations, user documentation; Installation - Training,system changeover.

Unit-IVDesigning Distributed and Internet Systems : designing distributed systems - designing systems forLANs, for client / server architecture; designing internet systems - internet design fundamentals,design issues related to site management, managing online data.

Suggested Readings:

1. Hoffer et. al. , Modern System Analysis and Design, Thomson Learning2. Shelly, Cashman, Rosenblatt, System Analysis and Design 4e, Thomson Learning3. Satzinger, System Analysis and Design, Thomson Learning, Bombay.4. Hawryszkiewyez, I T. Introduction to Systems Analysis and Design. 2nd ed., New Delhi,

Prentice Hall of India.5. Whitten, J L. System Analysis and Design Methods . New Delhi, Galgotia.6. Awad, Elias M. Systems Analysis and Design, Prentice Hall of India, New Delhi.

Note:




Time : 3hrs.

ARTIFICIAL INTELLIGENCEPAPER CODE: 2415/51015

COURSE OBJECTIVE:

The aim of this course is to understand the complexities and tools of Artificial Intelligence to businessworld for structuring knowledge based expert systems.

Unit-IApplication-areas of artificial intelligence in business, solving problems, state space search, breadthfirst search, depth first search, expert systems: overview, components, steps in constructing expertsystem.

Unit-IIHeuristic search techniques: generate and test, hill climbing, best first search, problem reduction,constraint satisfaction, means-ends analysis.

Unit-IIIKnowledge representation: predicate logic, resolution in predicate logic, semantic nets, frames,conceptual dependency.

Unit-IVSymbolic reasoning under uncertainty, learning, introduction to Natural Language Processing andneural networks.

Suggested Readings:

1. Luger, Artificial Intelligence, Pearson Education2. Rich. & Knight, Artificial Intelligence, TMH, New Delhi,3. Patterson, Introduction to AI & Expert Systems , PHI, New Delhi4. Winston, Artificial Intelligence, Pearson Education5. Girantano, Expert Systems , Thomson Learning, Bombay.

Note:




Time : 3hrs.

PROGRAMMING IN JAVAPAPER CODE: 2416/51016

COURSE OBJECTIVE:

The objective of the course is to introduce students to platform independent programme methodologiesusing JAVA forecasting both off line and on line web based application.

Unit-IProgramming through JAVA: JAVA history, JAVA features, JAVA and internet, JAVA and WWW,hardware and software requirements, JAVA environment, program structure, JAVA tokens, JAVAvirtual machine, constants, variables and data types, operators and expressions, decision making andbranching, decision making and looping.

Unit-IIClasses, objects and methods, interfaces, packages, managing errors and exceptions, multithreading

Unit-IIIApplet programming: local and remote applets, applets and applications, applet life cycle, creating anexecutable applet, applet tag, passing parameters to applets, i/o basics.

Unit-IVString handling, event handling, AWT: Working with windows, graphics and text, controls, layoutmanagers.

Lab: Java Programming and Internet Surfing.

Suggested Readings:

1. Wigglesworth, Advanced Programming in Java, Thomson Learning, Bombay.2. Slack, Problem Solving in Java , Thomson Learning, Bombay.3. Deitel and Deitel, JAVA How to Program, Pearson Education,4. Decker, Programming Java , Vikas Publishing House, New Delhi5. E.Balagursamy, Programming in JAVA, TMH, New Delhi.6. Patrick Naughton, JAVA Complete Reference, TMH, New Delhi.7. Herbert Schildt, JAVA Complete Reference, TMH, New Delhi.

Note:




Time: 3 hrs.

FOREIGN EXCHANGE MANAGEMENTPAPER CODE: 2317/50917

COURSE OBJECTIVE:

The purpose of the paper is to skill the students in the instruments, techniques and applications of foreignexchange management. It exposes the students to the functional and operational aspects of foreignexchange market and the intricacies of the risks involved.

Unit-INature of foreign exchange: sources of demand for and supply of foreign exchange-the balance ofpayments (bop) framework; nominal, real and effective exchange rates; determination of rate of exchange,monetary portfolio balance, purchasing power parity approaches; overvalued and under valued currencies;exchange rate systems.

Unit-IIGeneral factors of exchange rate fluctuations; the Dornbusch Sticky -price theory of exchange ratevolatility; exchange rate overshooting and the J-curve effect; central banking intervention for exchange ratestability; effect of depreciation on trade balance.

Unit-IIINature functions and participants of foreign exchange market; spot and forward markets; forward premium;forwards in hedging and arbitrage; methods of quoting exchange rates; cross rates of exchange; arbitrageoperations; bid -ask spreads; the Interest Rate Parity Theorem; the Expectation Theory; International FisherEffect.

Unit-IVCurrency futures, options and determination of their market value, over-the-counter options; Fisher Black’sOptional-Pricing model; currency and interest rate swaps; credit risk of swaps, Euro currency market andits instruments; measuring foreign exchange risk and exposure; basic techniques of exposure management;foreign exchange regulation in India.

Suggested Readings:

1. Giddy I.A.N., Global Financial Markets, AITBS, New Delhi2. D. Levi Maurice, International Finance, Prentice Hall of Indi a, New Delhi3. Buckley, Multinational Finance, Prentice Hall of India, New Delhi4. Roth Paul, Mastering Foreign Exchange and Money Markets, Pitman, London5. Apte P.G., International Financial Management, Tata McGraw Hill, New Delhi





Time: 3 hrs.

INTERNATIONAL MARKETINGPAPER CODE: 2318/50918

COURSE OBJECTIVE:

The course seeks to develop international marketing skills on a sound theoretical and conceptualfoundation. It provides an insight into global marketing environment and the managerial decision making inthe context of contemporary dynamics of the global markets.

Unit-INature of international marketing; domestic vs. international and global marketing; benefits, tasks andchallenges of international marketing; organizational structure for international marketing; WTOframework and the international marketer; international marketing environment; screening internationalmarketing opportunities; techniques of foreign market selection; broad structure of an internationalmarketing plan.

Unit-IIInternational marketing research and information system; foreign market entry modes; global marketingoperations and strategies; product and banking decisions; international product life cycle; counterfeitingand IPR issues; pricing strategies; environmental factors affecting international prices; internationaldumping; financing international marketing transactions.

Unit-IIIThe structure of international distribution systems; channel selection decisions; managing channel conflicts;aspects of international supply chain management; international direct marketing; leveraging internationaldistribution for competitive advantage.

Unit-IVInternational promotion mix; push and pull strategies; aspects of international sales management;challenges of international advertising; global media strategy; organizational structure for internationalmarketing planning; operations and control; managing risk in international marketing.

Suggested Readings:1. Onkvisit Sak and John J. Shaw, International Marketing – Analysis and Strategy, PHI,

New Delhi2. Doole Isobel and Robin Lawe, International Marketing Strategy, Thomson Learning,3. Keegan Warren J., Global Marketing Management, Pearson Education, Delhi4. Joshi, Rakesh Mohan, International Marketing, Oxford University Press, New Delhi5. Rajgopal, International Marketing, Vikas, New Delhi

Note:





Time: 3 hrs.

MULTINATIONAL BANKINGPAPER CODE: 2319/50919

COURSE OBJECTIVE:

The objective of the course is to acquaint the students with the institutional and operational aspects ofmultinational banking. The course has special focus on international transactions and the role ofmultinational banks in money and capital markets at the global level.

Unit-IStructure and growth of international banking; eurocurrency markets; growth of Eurocurrency deposits andcredit; determination of eurocurrency interest rates; eurocurrency instruments; euro credit multiplierprocess; factors of multinationalization of banking; organizational characteristics of multinational banking.

Unit-IIRegulatory environment for international banking; international banking risks; capital adequacy;syndication techniques in international lending; transferability and trading of loans; international bankcredit rating; role of Bank for International Settlements.

Unit-IIIInternational payment systems; international asset and liabilities management; derivatives trading bymultinational banks; bank asset portfolio management; strategies for managing non-performing assets;international credit appraisal techniques.

Unit-IVBanks’ participation in international money and capital markets; international banking mergers andacquisitions.

Suggested Readings:

1. Macdonald S. Scott and Timothy W. Koch, Management of Banking, Thomson Learning,Singapore

2. Fabozzi Frank J. , et. al., Foundations of Financial Markets and Institutions, PearsonEducation, Delhi

3. Giddy Ian H., Global Financial Markets, AITBS, New Delhi4. Robinson Stuart W., Multinational Banking, A.W. Sijthoff International, Leiden5. Lees Francis A., International Banking and Finance, John Wiley, New York





Time: 3 hrs.

INTERNATIONAL TRADE THEORY AND POLICYPAPER CODE: 2320/50920

COURSE OBJECTIVE:

The paper seeks to develop conceptual and analytical framework within which the students can analyseinternational trade problems and issues. It further enables the students to understand the practical parts oftrade policy within which the business is required to make adjustments.

Unit-IGrowing importance of trade in world economy; trade as an agent of globalization; alternative bases andexplanations of trade; gains from trade; term of trade – alternative concepts; trade equilibrium anddetermination of terms of trade; significance of conceptual understanding of trade theory for IB manager

Unit-IIFree trade versus protection; tariff classification; economic effects of tariff; tariff retaliation; exportsubsidies, countervailing duties and dumping; effects of a quota; international economic integration – formsand levels; trade creating and trade diverting effects of a custom union; repercussions of regional economicgroupings on the strategy of international marketers

Unit-IIIComponents of international trade policy; export promotion strategies; import substitution; rationale andworking of free trade zones; assessing export potential for specific products in specific markets; logic ofstate trading and canalized trade; trade fairs and exhibition; commercial intelligenceUnit-IVMajor quantitative and qualitative; trends in India’s foreign trade since 1991; major schemes and incentivesfor exporters; import control regime; impact of WTO provisions on trade policy; overall assessment ofIndia’s trade policy

Suggested Readings:

1. Krugman, Paul R. and Maurice Obstfeld, International Economics: Theory and Policy,Pearson Education, Delhi

2. Bo Sodersten, International Economics, Macmillan, London3. D. Salvatore, Theory and Problems of International Economics, McGraw Hill, New York4. H. Robert Heller, International Trade, Prentice Hall of India, New Delhi5. Govt. of India, Economic Survey (Latest Issue)

Note:





Time: 3 hrs.

GLOBAL STRATEGIC MANAGEMENTPAPER CODE: 2417/51017

COURSE OBJECTIVE:The objective of the paper is to offer an insight into the impact of globalization on business organizationand how managers can take strategic decisions in the global context.

Unit-IThe phenomenon of globalization; drivers and obstacles to globalization; motives and determinants ofinternationalization of firms; components and challenges of international strategic management; developinga strategic planning model for an MNC; approaches to multinational corporate strategy; impact of personalvalues and corporate and culture on international strategy.

Unit-II

Motives for strategic global alliances; strategic value of an alliance; partner analysis; criteria for successfulalliances; cross -border mergers and acquisitions; managing integration, transition and consolidationphases; strategic considerations ni foreign market identification, entry and exit; product strategies forglobal markets; strategic decisions over different stages of international product lifecycle; R&D networkingand technology strategy; global knowledge management.

Unit-III

Strategic considerations in expatriate personnel management; HR strategies in cross-cultural environment;international control system; aspects of headquarter control over subsidiaries; challenges of multinationalrecruitment, selection and performance appraisal; integrating ethical and social responsibility concerns withstrategic management; communication and negotiation strategies; e-commerce strategy.

Unit-IV

Risk strategies in multinational management; global capital structure decisions; international investmentstrategy; minimizing taxation burden; transfer pricing techniques; managing international intra-companyaccounts; management of blocked funds; managing project, working capital and trade finance; strategiesfor global competitive advantage.

Suggested Readings:

1. Cullen John B., Multinational Management – A Strategic Approach, South-Western, Ohio.2. Sindhwani Trilok N., The Global Business Game – A Strategic Perspective , MacMillan,

New Delhi3. Daniels John D. et.al., International Business – Environment and Operations, Pearson

Education, New Delhi4. Lasserre Philippe, Global Strategic Management, Palgrave MacMillan, Hampshire

Note:





Time: 3 hrs.

INTERNATIONAL FINANCIAL MANAGEMENTPAPER CODE: 2418/51018

COURSE OBJECTIVE:

The course emphasis es the managerial aspects of international finance and seeks to impart the skillsneeded by multinational financial managers.

Unit-IFinance function in a multinational firm; structure of international financial markets; cost and availabilityof international financial flows; international financial instruments.

Unit-IIAspects of international cash management; investment criteria and borrowing decisions; centralized versusdecentralized cash management; optimizing cash flows; cash management and value of the firm.

Unit-IIIInternational portfolio versus direct investment; international CAPM and Roll’s critique; Arbitrage PricingTheory; capital budgeting for foreign investment; strategic adjustment to international taxation; assessingand managing country risk in capital budgeting decisions.

Unit-IVMultinational capital structure and cost of capital; strategic considerations in euro -equity issues;international bond financing; determining financial structure of foreign subsidiaries of MNCs; financialchoices for an MNC and its foreign affiliates; international portfolio diversification-techniques and barriers;asset allocation policy; costs and risks of financing; strategies for managing currency risk.

Suggested Readings:

1. Levi Maurice D., International Finance, McGraw-Hill, New York2. Buckley A., Multinational Finance, Prentice-Hall of India, New Delhi3. Shapro A.C., Multinational Financial Management, Prentice-Hall, New Delhi4. Apte P.G., International Financial Management, TATA McGraw-Hills, New Delhi5. Butler, K.C., Multinational Finance, Thomson Learning, Bombay





Time: 3 hrs.

INTERNATIONAL LOGISTICSPAPER CODE: 2419/51019

COURSE OBJECTIVE:

The purpose of the paper is to expose the students to the practical aspects of international trade and thedomestic and international institutional and regulatory arrangements for this part of international business.

Unit-ITrends in world trade growth; nature, significance and components of international logistics; creating anexport organization; registration and licensing; selecting export products and markets and channels; exportcosting and pricing procedures incoterms; deciding payment terms; export contracts; deciding currency ofpayment; export order processing; international logistics infrastructure.

Unit-IIArranging pre -shipment finance; export procurement; quality control and pre -shipment inspection; packing andlabeling of export consignments; basic procedure and documentation for excise and custom clearance; ADS; Cargoinsurance; shipping modes procedures and documentation; role of forwarding agents.

Unit-IIIArranging post-shipment finance; documentary collection of export bills; UCPDC guidelines; negotiatingdocuments under L/C; managing exchange earners’ foreign currency accounts; availing foreign exchangefacilities; protecting against adverse movements in exchange rates; role of EXIM Bank; major provisions ofFEMA relating to exporters; export credit risk insurance and the role of ECGC.

Unit-IVMajor export promotion schemes in India; export assistance to export houses; SEZ units, EOUs, EHTP,STP and BTP units; facilities for deemed exports; marketing development assistance; trade informationsupport; role of commodity boards and export promotion councils in trade promotion; facilities for serviceexports.

Suggested Readings:

1. Paras Ram, Export: What, When, How, Anupam Publications, New Delhi2. Khurana, P.K., Export Management, Galgotia Publishing, New Delhi3. Shavaramu, Export Marketing – A Practical Guide for Exporters , Wheeler Publishing,

New Delhi4. Govt of India, An Overview of Customs , Commissionate of Customs and ICDs, New Delhi5. Govt. of India, Ministry of Commerce and Industry – Handbook of Procedure, Govt. of

India, New Delhi

Note:

1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall

comprise 8 questions ( 2 questions from each unit). The students will be required to attempt fourquestions (one question from each unit). Section ‘B’ will contain one CASE STUDY which willbe compulsory. All the five questions will carry equal marks.



Time: 3 hrs.BRAND MANAGEMENT


UNIT-IBranding concepts; branding challenges and opportunities; brand equity concept; strategicbrand management process; customer based brand equity; building a strong brand and itsimplications; identifying and establishing brand positioning; defining and establishingbrand values; internal branding

UNIT-IIChoosing brand elements to build brand equity; designing marketing programs to buildbrand equity: integrating marketing communication to build brand equity: informationprocessing model of communication, marketing communication options, leveragingsecondary brand knowledge to build brand equity: conceptualizing the leveragingprocess, country of origin; co-branding, licensing, celebrity endorsement, sporting,cultural and other events

UNIT-IIIDeveloping a brand equity measurement and management system: establishing brandequity management system; measuring sources of brand equity – capturing customermindset: qualitative research techniques, quantitative research techniques; measuringoutcomes of brand equity; capturing market performance

UNIT-IVDesigning and implementing branding strategies: brand-product matrix, brand hierarchy,introducing and meaning new products and brand extensions; managing brands over time:managing brands over geographic boundaries and market segments

SUGGESTED READINGS:

1. Keller, Kevin Lane; Strategic Brand Management; Pearson Education; New Delhi2. Kapferer, Jean Noel; Strategic Brand Management; Kogan Page; New Delhi3. Kumar, S. Ramesh; Marketing and Branding – The Indian Scenario; Pearson Education; New Delhi4. Kapoor, Jagdeep; 24 Brand Mantras; Sage Publications; New Delhi5. Sengupta subroto; Brand Positioning: Strategies for competitive advantage; Tata McGraw Hill; New Delhi6. Clifton, Rita & Simmons, John; Brands and Branding; The Economist; Delhi

NOTE:1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shallcomprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions(one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. Allthe five questions will carry equal marks.



Time: 3 hrs.INTEGRATED MARKETING COMMUNICATION


UNIT-IIntroduction – Concept of marketing communication, marketing communication mix, factoraffecting marketing communication mix, drivers of integrated marketing mix; models ofmarketing communication – Blade Box Model, AIDAS model, Lavidge Steiner model,DAGMAR model, PCB model; marketing communication planning process

UNIT-IIManaging the Marketing Communication Process – Analysis of promotional opportunities,concepts of segmentation and target marketing, promotional strategy of formulation andcompetitive positioning, determination of promotional objectives, deciding promotionalappropriation, integrating marketing communication programme, commissioning andcontracting external resources

UNIT-IIIAdvertising and Media Planning – Advertising plan, creative strategy, advertising appeal,creative formats, stages of creative strategy – idea generation, copy writing, layout, copytesting and diagnosis; media planning – traditional and contemporary media; media objectives– reach, frequency, cost etc.; media strategy, media scheduling, media planning models, keyissues in advertising – comparative advertising, web advertising; advertising agency –functions and types, outdoor advertising

UNIT-IVWider Issues and Dimensions – Sales promotions, personal selling, direct marketing, publicrelations, publicity and corporate advertising, unconventional promotional media, marketingcommunication budgeting, measuring promotional performance, global marketingcommunication, legal and ethical issues in integrated marketing communication

SUGGESTED READINGS:1. Shah, Kruti and Alan D’Souza, Advertising and Promotion – An IMC Perspective, Tata

McGraw Hill, New Delhi2. Belch, George and Belch, Michael; Advertising and Promotion, Tata McGraw Hill, New

Delhi3. Wells, William, Burnett, John and Moriary, Sandra; Advertising Principles and Practice’

Pearson Education, New Delhi4. Jethwaney, Jaishree and Jain, Shruti; Advertising Management; Oxford University, New

Delhi

NOTE:

1. One case study be discussed – per unit – in the class.2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shallcomprise 8 questions (2 questions from each unit). The students will be required to attempt four questions(one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. Allthe five questions will carry equal marks.



Time: 3 hrs.SERVICE MARKETING


UNIT-IFoundation of Service Marketing – Definition and concept of service marketing, distinctivecharacteristics and classification of services, growth in service, service marketing mix, emergenceof service economy

UNIT-IICustomer Focus – Understanding customer needs and expectations, process of marketsegmentation, selecting customer portfolio, creating valued relations with customer, customerloyalty, service encounters, measuring customer satisfaction, SERVQUAL and GAP Model,handling complaints, service failure and recovery

UNIT-IIIDesigning and Delivery services – Positioning a service in the market, value addition to serviceproduct, planning and branding service product, new service development, pricing the serviceproduct, advertising, personnel selling and other communication in services industry, challengesin distribution of services, role of employees, customers and intermediaries in service industry

UNIT-IVSpecial Issues in Service Marketing – e-services, online consumer behaviour, self servicetechnologies, understanding specific service industries – financial, hospitality, health, telecom,retail, public utilities, NGOs, travel and tourism, professional services

SUGGESTED READINGS:

1. Zeithaml, Valarie A, Bitner, Mary Jo, Service Marketing – Integrating Customer Focus Across theFirm, Tata McGraw Hill, New Delhi

2. Lovelock, Christopher, Wirtz, Jocken and Chatterjee, Jayanta, Service Marketing – People,Technology, Strategy, Pearson Education, New Delhi

3. Verma, Harsh, Services Marketing – Text and Cases, Pearson Education4. Apte, Govind, Services Marketing – OUP, New Delhi5. Jauhari, Vinnie and Kirti Dutta, Services: Marketing, Operations and Management, Oxford

University Press, New DelhiNOTE:




Time: 3 hrs.CONSUMER BEHAVIOURPAPER CODE: 2324/50924

COURSE OBJECTIVE:

The subject explores the mysterious world of the consumer’s psyche and guidelines to the students tounderstand what makes consumers to purchase a particular product or avail a particular service

Unit-IConsumer behaviour and consumer research; importance of consumer behaviour; evolution of consumerbehaviour; methods of studying consumer behaviour; customer centric organizations; market analysis; marketsegmentation, marketing mix strategies; value of brands in marketing strategy; customer loyalty and retentionstrategy; global marketing strategy; global marketing strategy; global advertising effectiveness; consumer decisionprocess model; variables affecting the decision process; types of decision process; factors influencing the extent ofproblem solving; pe purchase processes; need recognition; internal and external search; pre-purchase evaluation

Unit-IIDifferent types of purchase situations; retailing and the purchase process; determinants of retail success or failure;point -of-purchase materials; consumer logistics; location based retailing; direct marketing consumptionbehaviours; consumption experiences; importance of customer satisfaction; factors affecting satisfaction level;demographics and consumer behaviour; economic resources and consumer behaviour; personality and consumerbehaviour; personal values; lifestyle motivational conflict and need priorities; motivational intensity; motivatingconsumer

Unit-IIIImportance of consumer knowledge; types of consumer knowledge; sources of consumer knowledge; benefits ofunderstanding consumer knowledge; consumer beliefs; consumer feelings; consumer attitudes; consumerintentions; culture and its effect on consumer behaviour; changing values and its effect on consumer behaviour;changing values and its effect on marketing; determinants of social class; social class and consumer behaviour;importance of families and households on consumer behaviour; role behaviour and its influence on the decisionprocess; family life cycles; changing roles of women; children and household consumer behaviour

Unit-IVGroup and personal influences on individuals; reference group and its influence on individuals; transmission ofinfluence through dyadic exchanges; word of mouth and opinion leaders in advertising and marketing strategy;diffusion of innovations; diffusion process; reaching the consumer; gaining consumer’s attention; shapingconsumer’s opinion; opinions change; product’s and advertising’s role in shaping consumer opinion; cognitivelearning; retrieval of information; company’s role in helping consumers to remember

Suggested Readings:1. Blackwell, Roger, Miniard, Paul & Engel, James; Consumer Behaviour; Thomson Learning; New Delhi2. Loudon, David J. & Dellabitta, Albert; Consumer Behaviour; Tata McGraw Hill; New Delhi3. Schiffman, Leon G. & Kanuk, Leslie Lazar; Consumer Beaviour; Pearson Education; New Delhi4. Soloman, Michael R.; Consumer Behaviour – Buying, Having and Being; Pearson Education; New Delhi5. Nair, Suja R.; Consumer Behaviour in Indian Perspective ; Himalaya Publishing House; New Delhi

Note:





Time: 3 hrs.

CUSTOMER RELATIONSHIP MANAGEMENTPAPER CODE: 2421/51021

UNIT-IIntroduction – Origin, evolution and concept of CRM, strategic importance of CRM, goals ofCRM, types of CRM, CRM Architecture

UNIT-IIOperational CRM – Sales force automation: lead management, contact management, field forceautomation; enterprise marketing automation: market segmentation, campaign management,customer service and support, contact and call centre operations

UNIT-IIIAnalytical CRM – Managing and sharing customer data: customer information database, ethicsand legalities of data use, data warehousing and data mining; types of data analysis – onlineanalytical processing, click stream analysis, collaborative filtering, CRM and businessintelligence collaborative CRM

UNIT-IVCRM Implementation – Establishing CRM performance monitoring, CRM readiness assessment,system, CRM audit, CRM project management, employee engagement in CRM project, CRMbudget, key account management, evaluating CRM return on investment

SUGGESTED READINGS:

1. Buttle, Francis, Customer Relationship Management – Concept and Tools, Elsevier Butterworth –Heinemann, Oxford, UK

2. Payne, Adrian, Handbook of CRM – Achieving Excellence in Customer Management,Butterworth – Heinemann, Oxford, UK

3. Dyche, Jill, The CRM Handbook – A Business Guide to Customer Relationship Management,Pearson Education, New Delhi

4. Knox, Simon, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryal, Customer RelationshipManagement, Butterworth – Heinemann, Oxford, UK

5. Greenlers, Paul, CRM at the Speed of Light, Tata McGraw Hill Publishing Ltd., New Delhi6. Anderson, Kristen, and Carol J Kerr, Customer Relationship Management, Tata Mc Graw Hill

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Time: 3 hrs.

SALES & DISTRIBUTION MANAGEMENTPAPER CODE: 2422/51022

COURSE OBJECTIVE:

The objective of the course is to familiarize students with theories, techniques and practices related to salesand distribution management

Unit-IObjective of sales management; Personal selling objectives; theories of selling; personal selling process;size of sales force; social and ethical responsibilities in sales management; compensation and motivation ofsales force

Unit-IISales meetings; sales contests; sales quotas; sales territories; evaluating and controlling the sales personnel;analysis of sales, costs and profitability

Unit-IIIDistribution management and marketing mix; marketing channels; channel institutions – wholesaling andretailing; designing channel system

Unit-IVChannel management; channel information system; market logistics and supply chain management;international sales management

Suggested Reading:

1. Havaldar, Krishna K.& Cavale, Vasant M.; Sales and Distribution Management; Tata McGrawHill, New Delhi

2. Khan, Mateen; Sales and Distribution Management; Excel Books; New Delhi3. Still, Richard R., Cundiff, Edward W. & Govoni, Norman; Sales Management – Decision,

Strategies and Cases ; Pearson Education/Prentice Hall of India; New Delhi4. Dalrymple, Douglas J.; Cron, William L. & Decarlo, Thomas; Sales Management; John

Wiley & Sons (Asia) Pvt. Ltd; New Delhi5. Futrell, Charles M.; Sales Management – Team work, Leadership and Technology;

Thomson Learning.; New Delhi6. Rosenbloom, Bert; Marketing Channels: A Management View; Thomson Learning; New

Delhi7. Stern, Louis W.; El-Ansary, Adel & Coughlan, Anne T.; Marketing Channels; Prentice Hall

of India/Pearson Education; New Delhi8. Kapoor, Satish K. & Kansal, Purva; Basics of Distribution Management; Prentice Hall of

India; Ne w Delhi9. Kapoor, Ramnik; Fundamentals of Sales Manageme nt; McMillan India Ltd; New Delhi





Time: 3 hrs.

RETAIL MANAGEMENTPAPER CODE: 2423/51023

COURSE OBJECTIVE:

The objective of the course is provide insights on retail operations. This will enable the students to becomegood retail planners and decision makers and help focus on change and adaption to change

Unit-IIntroduction to retail: retail in India; retail models and theories of retail development; understanding theretail consumers; ethical issues in retailing

Unit-IIRetail marketing strategy; retail franchising; retail store location and site selection; retail store design andvisual merchandising; customer relationship management in retailing

Unit-IIIBasics of retail merchandising; the process of retail merchandising; the method of merchandiseprocurement; retail pricing and evaluating merchandise performance; retail communication mix

Unit-IVRetail store operations; servicing the retail customers; retail human resource management; financial aspectsof retail management; retail information system; supply chain management in retailing

Suggested Reading:

1. Pradhan, Swapna; Retaling Management; Tata McGraw Hill; New Delhi2. Bajaj, Chetan, Tuli, Rajnish and Srivastava, Nidhi; Retail Management; Oxford University

Press; New Delhi3. Berman, Barry & Evans, Joel R.; Retail Management – A strategic approach; Pearson

Education/Prentice Hall of India; New Delhi4. Levy, Michael & Weitz, Barton A.; Retailing Management; Tata McGraw Hill; New Delhi5. Newman, Andrew J. & Cullen, Peter; Retailing – Environment and Operations; Thomson

Asia Pvt. Ltd.; New Delhi6. Dunne, Patrick M., Lusch, Robert F & Griffith, David A.; Retailing; Thomson Asia Pvt. Ltd;

New Delhi7. Lamba, A.J.; The Art of Retailing; Tata McGraw Hill; New Delhi

Note:





Time: 3 hrs.

BUSINESS MARKETING MANAGEMENTPAPER CODE: 2424/51024

COURSE OBJECTIVE:

The aim of the course is to familiarize the students with prevailing concepts in the present day business marketing. Thecourse tries to focus on developing effective strategies targeted towards different types of industrial consumers

Unit-IBusiness marketing; business marketing management; business markets vs. consumer goods market; characteristics ofbusiness markets; classifying goods for the business market; business marketing strategy; unique characteristics ofcommercial enterprises, government and institutional markets; e-procurement; the organizational buying process;forces affecting organizational buying behaviour; major elements of organizational buying process; relationshipmarketing; managing buyer-seller relationship; measuring customer profitability; customer relationship management;gaining customer relationship advantageUnit-IIBusiness market segmentation requirements and benefits; bases for segmenting business markets; model for segmentingorganizational market; organizational demand analysis; determining market and sales potentials; essential dimensionsof sales forecasting; forecasting methods; marketing’s strategic role; marketing’s cross functional relationship;components of a business model; the balanced score card; capturing global advantage; mapping sources of globaladvantage; international market entry options; international strategy and the value chain; general framework for globalstrategyUnit-IIIIdentifying and sustaining core competencies; product quality; product policy; planning industrial product policy;building a strong brand; technology adoption life cycle; management of innovation; managing technology; new productdevelopment process; determinants of new product performance and timelines; challenges of business servicemarketing; service quality; marketing mix for business service firms; developing new services; business marketingchannel and its participants; channel design; channel administration; e-commerce and its key elements; strategic role ofe-commerce; crafting an e-commerce strategy; internet strategy implementation; concept of supply chain management;competitive advantage of supply chain management; logistics and its strategic role; calculating logistics costs; business-to-business logistical service and its managementUnit-IVMeaning of value in business markets; the pricing process in business markets; pricing across the product life cycle;responding to price attacks by competitors; competitive bidding; role of advertising; managing business-to-businessadvertising; measuring advertising effectiveness; foundations of personal selling; managing the sales force; accountmanagement process; sales administration; process of developing business marketing strategies; allocating resources;control at various levels; implementation of business marketing strategy

Suggested Readings:1. Hutt, Michael D. & Speh, Thomas W.; Business Marketing Management: B2B; Thomson Learning;

New Delhi2. Reeder Robert R., Brierity, Edward G. & Reeder, Betty H.; Industrial Marketing: Analysis Planning

and Control; Prentice Hall of India; New Delhi3. Havaldar, Krishna K; Industrial Marketing; Tata McGraw Hill; New Delhi4. Vitale, Robert P. & Giglierano, Joseph J.; Business to Business Marketing; Thomson Learning; New

Delhi5. Gross, Andrew C. & Banting, Peter et al; Business Marketing; A.I.T.B.S. Publishers & Distributors;

DelhiNote:



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