mba_standard_program_2010 (ateneo).pdf

8/14/2019 mba_standard_program_2010 (Ateneo).pdf

http://slidepdf.com/reader/full/mbastandardprogram2010-ateneopdf 1/41

MBA Standard

Program Course

Catalogue

2010 Edition

Ateneo Graduate School of Business

20 Rockwell Drive,

Rockwell Center,

Makati City, Philippines



Copyright © 2010 Ateneo de Manila University,


The MBA Standard Program Course Catalogue is published

b te Ofce of te Regstrar

Ateneo de Manila University


Telephone: 729-2000 to 2003, local 2214-2217 899-7691 to 95, local 2214-2217

Direct Line/Telefax: 899-5548

Address: 20 Rocwell Dre, Rocwell Ceter,

Maat Ct

e-mail: [email protected]



Contents

PART I GENERAL INFORMATION

A Brie f Histo ry

Aten e o d e M a n ila Un ive rsityAten e o G ra d ua te Sc ho o l o f Busine ss

Visio n a n d M issio n

Aten e o d e M a n ila Un ive rsityAten e o G ra d ua te Sc ho o l o f Busine ss

O ur Stud en ts a nd G ra d ua tesO u r C o m p e te n c e

PART II THE MBA STANDARD PROGRAM

A . Dist in c t ive Fe a ture sB. The M BA Sta nd a rd Pro g ra m Cu rric u lum1. G e ne ra l De sc rip tio n2. Pre -M BA C o u rse s3. C o re C o urse s4. Electives5. In teg ra t in g C o u rse s

C . M BA Sta nd a rd Prog ra m C ou rse Seq ue nc eD. C o u rse De sc rip t io n s

1. Pre -M BA C o u rse s2. C o re C o urse s3. In te g ra ting C o urse s

4. Ele c tive s

Part III Admission Requirements

i

1

2

5

6

7

9

11

11

12

12

12

13

14

15

17

21

33

35



A BRIEF HISTORY OF THE ATENEO DE MANILA UNIVERSITY

The Ateneo de Manila University traces its roots in 1859, when

the City of Manila entrusted to the Spanish Jesuit Fathers the

administration of the Escuela Municipal de Manila, located in the walled

city of Intramuros.

The Jesuits expanded the Escuela Municipal’s primary school

curriculum to include a ve-year program leading to a Bachelor of Artsdegree. In keeping with its new academic status, the school was renamedthe Ateneo Municipal de Manila. Among the rst graduates of the Bachelorof Arts program is the Philippines’ national hero, Dr. Jose Protacio Rizal

(A.B. 1877).

In 1901, when the City withdrew its subsidy to the school andthe Ateneo ofcially became a private institution, it changed its name to Ateneo de Manila. In 1921, the American Jesuits of the Maryland-New York Province replaced the Spanish Jesuits as teachers and administrators

of the Ateneo.

The Intramuros re of 1932 completely destroyed the Ateneo

buildings, forcing the school to move to a new location on Padre FauraStreet, Ermita. During the battle for the liberation of Manila, the Padre Fauracomplex of buildings was razed. Temporary structures were quickly built,and in 1952, the Ateneo moved to its present spacious campus in Loyola

PA RT I GENERAL INFORMATION



Heights, Quezon City. In 1958, the Society of Jesus in the Philippines wasraised to the status of a full Province. The administration of the Ateneo

passed from the New York Province to the Philippine Province of theSociety of Jesus and shortly after, its rst Filipino Rector/President wasnamed. With the growth of the Ateneo, the school obtained its charter as

a university in 1959.

The spirit of excellence embodied by the Ateneo’s inspiringnamesake, the Athenaeum in ancient Rome, is reected in its growthinto an active, fully accredited, and much esteemed university with very

strong undergraduate and graduate programs in the arts and sciences, andprofessional programs in management, law, governance, and medicine and

public health.

Today, the Ateneo de Manila University comprises units of highereducation: the Loyola Schools located on Katipunan Avenue in Loyola

Heights, Quezon City, the Ateneo Professional Schools located in Makati

City, and the Medical School at Ortigas Avenue, Pasig City. In addition ithas a high school, a middle school, and a grade school.

A BRIEF HISTORY OF THE

ATENEO GRADUATE SCHOOL OF BUSINESS

The Graduate School of the Ateneo de Manila University was set

up in 1948 at the Padre Faura campus. The initial offerings were the Masterof Arts programs in Education and English. Other elds of study wereeventually added, including Sociology, Economics, Speech and Dramatic Arts, Psychology and Guidance, History, Political Science, Philosophy,and Business Administration. In 1960, the Graduate School was split into

the Graduate School of Arts and Sciences and the Graduate School of

Economics and Business Administration.

The Graduate School of Economics and Business Administrationoffered two evening programs: the Master of Arts in Economics and the



Master in Business Administration. In 1964, the full-time day programfor the Master in Business Administration was introduced. In 1966, the

Master of Arts in Economics reverted to the Graduate School of Arts

and Sciences, and the School was reorganized into the present-day AteneoGraduate School of Business.

In 1968, the Ateneo de Manila University, together with the Universityof the Philippines and De La Salle University, formed the consortium

that established the Asian Institute of Management. As a consequence ofthis collaborative effort, the full-time MBA program of the Ateneo was

discontinued. The agreement was that AIM was to concentrate on the full-time program.

In 1977, the AGSB moved to H.V. de la Costa Street in Salcedo Village in Makati City to bring it closer to the clientele that is sought toserve. The Ateneo Law School and the Ateneo Information TechnologyInstitute joined the AGSB, to become collectively known as the Ateneo

Professional Schools (APS).

Between 1977 and 1983, various graduate programs were offered. Among these were the MBA Real Estate Management, the joint Masterin Business and Government Administration, and the MBA for MiddleManagers. In 1982, the non-degree program division was renamed theBusiness Leadership Program Division. This unit was the precursor of thecurrent AGSB Center for Continuing Education, which came into beingin 1996.

In 1993, Dr. Alfredo R.A. Bengzon, former Secretary of Healthof the Aquino administration was appointed Dean. His tenure started theimmense revitalization of the school into a highly innovative and vastly

improved business school in the Philippines and the Asian region.

In December 1998, the Ateneo Professional Schools moved

to a state-of-the-art campus at the Rockwell Center, Makati City,

becoming the “primus inter pares” in graduate management

3



education, continually introducing innovative programs to serve newmarkets and clients. Offsite campuses are located in the BusinessPark in Santa Rosa, Laguna, the Subic Freeport in Olongapo City,Clark in Angeles City, Pampanga, the Cebu Business Park in CebuCity, and the Fiesta World Building in Lipa City, Batangas.

The pioneering, innovative, and accelerated Ateneo-Regis MBAprogram co-developed with Regis University, a Jesuit University in Denver,Colorado was launched and has since become one of the major MBAagships of the School.

The Master in Hospital Administration was revised into the Master

in Health Services Administration, opening the program to providingmanagement and leadership skills, not only to hospital administrators, but

also to health sector practitioners and professionals. In 2000, it became the

MBA in Health Program.

In 2002, the Leaders for Health Program was launched in a tripartitecollaboration of the Department of Health, Pzer Philippines, and AGSB. This innovative health management program provided management andleadership training to doctors who were assigned to the poorer provinces

of the Philippines for two years, to alleviate health problems and concerns

in those areas. The actual engagement with local government units wasa major learning module designed to confer the degree of Master inCommunity Health Management by AGSB. More than a million people were beneted by this program and in 2003, in recognition of its innovativesocial contributions to nation-building, the program received the PeoplePower People Award from the Benigno Aquino Foundation.

By virtue of the school’s pacesetting programs in management and

leadership development programs, the Commission on Higher Educationgranted full autonomy status to AGSB in 2003.

In 2004, in the pursuit and operationalization of its Jesuit valuesof service and excellence for nation-building, the Mulat-Diwa program



was launched to implement the school’s value proposition that business

is not only for prot but for nation-building. Toward this end, “OurCountry is our Business” has become the clarion call for the AGSB and

its constituents to pursue activities that help build the nation and to helpachieve a just life.

Also in 2004, in recognition of its quality programimplementation, the Thomas R. Kennedy Award was given to AGSB

by Regis University. Moreover, the Commission on Higher Educationalso publicly recognized AGSB as the number one business school

among 199 schools it had evaluated.

True to its tradition of magis and excellence and spurred by itspassionate desire to provide the best quality education to its students inthe service of the nation, AGSB continues to improve and innovate toraise the bar in the development and implementation of its various MBA

programs and activities. Online programs have been introduced to reachout to the practitioners who are unique in their educational and professionalcircumstances and styles.

Today, the APS consists of fours major school units: Ateneo

Graduate School of Business, Ateneo Law School, Ateneo School of

Government, and the Ateneo School of Medicine and Public Health.

The Ateneo Information Technology Institute has been absorbed bythe AGSB.

Vision and Mission of the Ateneo de Manila University

As a University, the Ateneo de Manila seeks to preserve, extend,

and communicate truth and apply it to human development and the

preservation of the environment.

As a Filipino University, the Ateneo de Manila seeks to identify

and enrich Philippine culture and make it its own. Through the educationof the whole person and the formation of needed professionals and



through various corporate activities, the University aims to contribute tothe development goals of the nation.

As a Catholic University, the Ateneo de Manila seeks to formpersons who, following the teachings and example of Christ, will

devote their lives to the service of others and, through the promotionof justice, serve especially those who are most in need of help, the

poor and the powerless. Loyal to the teachings of the Catholic Church,the University seeks to serve the Faith and to interpret its teachings tomodern Philippine society.

As a Jesuit University, the Ateneo de Manila seeks the goals of Jesuit liberal education through the harmonious development of moral and

intellectual virtues. Imbued with the Ignatian spirit, the University aims tolead its students to see God in all things and to strive for the greater gloryof God and the greater service of mankind.

The University seeks all these, as an academic community, throughthe exercise of the functions proper to a university, that is, through teaching,

research, and service to the community.

Vision of the Ateneo Graduate School of Business

To be a leading management educational institution in the Asia-Pacic region for the business practitioner seeking to become a professionaland ethical business leader committed to nation-building.

Mission of the Ateneo Graduate School of Business

As a Jesuit institution whose identity and purpose is derived from

a tradition of service and a standard of academic excellence, we arecommitted to:

• Developing and nurturing leaders and managers who are guidedby principles, imbued with a sense of service, and equipped witheffective management skills. We believe that expertise without



integrity is empty and integrity without expertise is ineffectual, while expertise and integrity without service is irrelevant.

• Educating and forming leaders and managers using facilitativelearning methodologies that integrate technical, technological,political, and ethical dimensions, in both theory and practice.

We believe that intellectual rigor and strength of character form

the essential foundation for business professionals.

• Enhancing the personal and professional growth of our

faculty and staff. We believe that success in fulfilling ourmission is decided by the dedication of the members of

our organization.

• Drawing on the expertise of our faculty, the different units of theUniversity, as well as strategic partners to address the challenges

of technology, competition and being up-to-date in domestic

and global settings. We believe that in harnessing the resourcesof our various stakeholders in an interactive and integratedmanner we remain effective and relevant in the changing times.

As we pursue these commitments, we will strive to bridge theexternal and internal gaps in our communities and in our country so that

our people may achieve a just and good life.

OUR STUDENTS AND GRADUATES

Our students are workplace-based and practitioner adult learners who are well on their way to managerial careers and wish to take upadvanced studies to equip them with the concepts, theoretical models,

skills, principles, and values needed by today’s managers and leaders.

We seek to produce professionals, who can manage and lead ina changing environment, with fundamental skills steeped in unwaveringprinciples and values. We strive to produce graduates who are:

7



• Eqpped wt fdametal slls. Our graduates shall possessbusiness skills that will make them technically competent to succeed in

today’s business environment. These skills shall be a balance of analysis

and synthesis skills, of quantitative and qualitative methods.

Even in a rapidly changing environment, certain basic skills remainunchanged. The AGSB places a premium on such fundamentals as thefoundation of a sound management education, for without these basicskills, managers cannot cope with crises and rapid changes.

• Strategc ad crtcal ters. Our graduates shall appreciateand seek to create the bigger picture from the parts of a meaningful whole. They shall have both a systems view and a long-term perspective.

Jesuit education insists on critical and creative thinking, an attitudethat is questioning rather than simply accepting, analyzing cause andeffect before formulating strategy. Established and accepted practices are

subject to continual review and renement, making management practicea dynamic exercise.

• Attuned to the changing environment. Critical and creative

thinking fosters an adaptability that is attuned to the ever-changingenvironment. Nothing is static in the management and managers mustdeal with constant and rapid changes.

• Effecte Leaders wo stre for ecellece. Magis, the drivingforce of the Ateneo educational system, is the drive for excellence for

the greater glory of God; an inner compulsion to do one’s best and to

avoid complacency and mediocrity. This desire for excellence spurns the

Atenean into positions of leadership.

The Ignatian value of magis and the Jesuit call to be men and women for others animate the education and formation process of the

AGSB. We constantly challenge our students to show leadership, ratherthan indifference; to excel, rather than wallow in mediocrity.

8



• Etcall-groded. In today’s world, ethics is easily rationalizedon power, money, and connections. The AGSB endeavors to integrate, in

all its courses and offerings, the ethical dimensions of management and

leadership. Students learn to resolve ethical dilemmas in the workplacethrough a moral and ethical framework.

• Maagers ad leaders for oters. Our graduates are rooted inan authentic Filipino, Catholic, and Jesuit education, reective of Ignatian values. They seek avenues of serving others in the careers they pursue,deeply aware that “to whom much is given, much is expected in return.”

To be “men and women for others” is the inspiration thatanimates the way things are done in the Ateneo. The education onereceives here is not only for one’s self, but is to be used in the service

of others. Students imbibe the value of nationhood and nation-building and in whatever they think, feel, and do, the clarion call is

always: “Our Country is Our Business.”

Thus, a graduate of the Ateneo Graduate School of Business is aproduct of an Ateneo education – technically competent, politically aware,

and socially committed.

OUR COMPETENCE

• Faclt. Our faculty members are workplace-based andexperience-driven management practitioners occupying senior executive

positions in their respective organizations or entrepreneurs managing theirown businesses.

• Programs ad Corse Offergs. The AGSB addresses theneed for the management and business education of individuals andinstitutional clients, from both the private and public sectors. The AGSBassesses and denes the training needs and designs the most appropriateprograms and course offerings to meet these needs. The customizing of



courses provides the strength and relevance of the programs and offeringsof the AGSB.

• Teacg Metods ad Resorces. The teaching methodsemployed in the courses, seminars, and workshops are imbued with the

following elements.

◦ Bias for research and critical thinking ◦ Human resource focus and orientation

◦ Information technology-driven

AGSB invests in teaching and learning resources, such as computersand Internet services, state-of-the-art audiovisual equipment, up-to-dateteaching materials, both local and foreign case materials, and particularlycases prepared and submitted by our faculty.

The AGSB uses the adult learner methodology of facilitativelearning wherein both students and faculty are simultaneously teachers

and students who leverage their practical experiences in an interactivemanner. Through this methodology, the theories and concepts learnedare immediately applied, validated, improved, and enhanced in a real

business setting, and complementarily, practical insights and knowledgeof practitioners are brought into the classroom for improved learning.

• Worplace-based ad Eperece-dre Pedagog. Theory

and practice come together naturally at the AGSB. Theories and principles

are enlivened by being situated in the concrete management experiencesof the professors. At the same time, the work experience of the students

are better understood and made more meaningful when contextualized within management theories and principles.

• Tecolog-dre. Today’s society is essentially an

information-driven society. The AGSB emphasizes both informationas an asset and the technology that is made available to access, process,

and utilize this information.



PA RT II THE MBA STANDARD PROGRAM

A. DISTINCTIVE FEATURES

The MBA Standard Program is one of the agship offerings of the

Ateneo Graduate School of Business. The program is designed for

young adult practitioners who wish to upgrade their knowledge and skills

so that they can prepare themselves for eventual promotion to higher level

management positions.

Over the past thirty year, the program has undergone continual

improvements in its improvements in its pursuit of the school’s objectives.

The program integrates the values of St. Ignatius, the traditions of Jesuit

education, and the development of skills attuned to the challenges of the

21st century.

The curriculum is designed to equip the students with fundamental

skills, to make them strategic thinkers, and to move them with the passion

for excellence to become managers and leaders for others.

All courses in the program are conducted with the use of interactive

methods appropriate for the workplace-based and experience-driven adult

learner with the faculty assuming a facilitative and coaching role. Bigand small group discussions, case analysis, simulations and role-playing,

debates, and other interactive methods animate the conduct of the courses

in class. Thus, the students must come to class prepared to tackle the issues

assigned for the particular session.



B. THE MBA STANDARD PROGRAM CURRICULUM

1. GEnERAL DESCRiPTiOn

a. The MBA Standard Program is offered on a trimestral basisand the subjects that are offered follow a logical sequence. Any change needs the approval of the Registrar.

b. The MBA Standard Program consists of the following

courses:

Pre-MBA Courses 10 units Core Course 30 units Electives 6 units Integrating Courses 6 units

Total 52 units

c. The regular load per trimester is three (3) subjects. A

student may be allowed to take up to a maximum of five

(5) subjects per trimester, subject to the approval of theRegistrar.

d. The program allows exemption in the Pre-MBA Courses(with the exception of Research for Management) bypassing the validating examinations before the star of

the trimester. Validating examinations are administered

by the Ofce of the Registrar.



2. PRE-MBA COuRSES

COuRSE CODE uniTS

Applied Mathematics SPAPMATH 2

Business Communication Workshop SPBUSCOM 2Financial Accounting SPFINACC 2Managerial Statistics SPMASTAT 2Research for Management SPMETRES 2

3. CORE COuRSES

COuRSE CODE uniTSBusiness Ethics SPETHICS 3Managerial Accounting SPMANACC 3Information Technology for Managers SPINFOTE 3Leadership SPLEADER 3Principles & Dynamics

of Management SPPRIMAN 3 Applied Management Science SPMANSCI 3Human Resource Management SPHUMRES 3Financial Management SPFINMAN 3Operations Management SPOPEMAN 3Marketing Management SPMARKMA 3

4. ELECTivES

COuRSE CODE uniTSBrand Management SPBRANMA 3Business Franchising SPFRANCH 3Business Improvement Solutions SPBUSSOI 3Business Intelligence SPBINTEL 3Business and Professional Discourse SPBPDISC 3Consumer Behavior and

Marketing Action SPCONBEH 3Controllership SPCONTRO 3Corporate Leadership SPCORPLE 3Demand Management SPDEMMAN 3

12



Economic Development SPECODEV 3Electronic Commerce SPE-COMME 3E-Marketing SPE-MARK 3Entrepreneurship SPENTREP 3

Financial Analysisfor Decision-Making SPFINDEM 3Financial Engineering SPFINENG 3Global Marketing SPGLOBMA 3High Performance and

Team Development SPHPTEAM 3Information Security Management SPINFOSEC 3International Finance SPINFIMAN 3Investment Analysis and

Portfolio Management SPINVEMA 3Law and Business Environment SPLAWBUS 3Leading Organization Change SPLEADOC 3Lean Six Sigma SP6SIGMA 3Management of

Financial Institutions SPMAFINS 3Marketing Communications SPMARCOM 3Personal Finance SPPERFIN 3Personnel Management SPPERMAN 3Project Management SPPROJMA 3Quality Management Systems SPQUAMAN 3Service Marketing SPSERVMA 3Strategic Marketing SPMASTRA 3Supply Chain Management SPSUPMAN 3

Total Quality Management SPTOQMAN 3

5. inTEGRATinG COuRSES

COuRSE CODE uniTSEconomics for Managers SPECOMAN 3Strategic Management SPSTRAMA 3

13



C. MBA STANDARD PROGRAM COURSE SEQUENCE

14



D. COURSE DESCRIPTIONS

1. PRE-MBA COURSES

APPLiED MAThEMATiCS (SPAPMATh)

The course is an MBA-level mathematics refresher course.It provides a solid foundation in mathematical tools and an

appreciation of their relevance in business. It enables the students,

including those whose primary area is other than mathematics,to view the subject in a practical setting relevant to their careersand to prepare them for advanced courses in operations, nance,marketing, and management science.

BuSinESS COMMuniCATiOn WORkShOP

(SPBuSCOM)

The course is a study of the concepts, principles, strategies,and procedures for expressing ideas, positions, and values cogentlyand convincingly through forms of oral, written, and electronic meansof communication. It deals with the application of principles and the

use of strategies in listening, reading, speaking, and writing underlinedby critical thinking in the processes of corporate life, operations, andmanagement. It situates business communication in a global contextand underscores advances in technology.



FinAnCiAL ACCOunTinG (SPFinACC)

The course is an introduction to accounting as the

“language of business” and as an information system that rendersthe nance function effective. The course focuses on fundamentalnancial reports, and the principles, concepts, and conventionsunderlying the preparation of such reports, specically those relatedto the Philippine Accounting Standards and the International Accounting Standards. Emphasis is given to understanding andinterpreting nancial statements and how they relate to the

decision-making processes, not only of management, but of the various stakeholders.

MAnAGERiAL STATiSTiCS (SPMASTAT)

The course provides students with tools and techniques usedfor decision-making under uncertainty, as well as for the conduct ofresearch studies. It includes concepts of probabilities, descriptive

statistics, and inferential statistics. The approach is conceptual andproblem-oriented and focuses on the use of computer software toperform statistical computations.

RESEARCh FOR MAnAGEMEnT (SPMETRES)

The course offers students basic knowledge and skills to

undertake, present, and evaluate research concerning managementproblems of for-prot and not-for-prot organizations. Thecourse enables students to apply what they learn about business

research to their other MBA courses and in their own workplace. The general framework of research integrates Lonergan’s basicprinciples of the dynamic structure of human knowing withbusiness research process, functions of theory in research, and

ethics in business research.

16



2. CORE COURSES

BuSinESS EThiCS (SPEThiCS)

The course is an introduction to Business Ethicsand equips future managers with a foundation to deal withethical issues that may be encountered in the workplace.

The rst module of the course focuses on theory withdiscussions on moral principles, moral reasoning, and stages

of development. The second module focuses on process.

Students will participate in exercises of analysis and resolutionof ethical dilemmas encountered in the workplace.

MAnAGERiAL ACCOunTinG (SPMAnACC)

The course explores the uses of accounting foreffective management and decision-making and discusses the

basic concepts of controllership as they relate to managementinformation needs for planning and control. The topicsinclude a review of nancial accounting processes andtechniques, analysis of nancial statements, cost concepts,

17



methods and systems, the use and analysis of cost data for

decision-making, evaluation of performance, responsibilityaccounting, short- and long-term managerial decisions, capital

budgeting, and basic concepts of controllership. Emphasisis given to decision-making, its ethical implications, and itsimpact on business and national development.

inFORMATiOn TEChnOLOGy FOR MAnAGERS

(SPinFOTE)

The course presents management concepts thatlead to an understanding of information technology andits role within the enterprise, as well as in building thenation. It includes enhancing awareness of the digitaland economic divide within a nation and how a business

performs its economic activities while at the same time

investing in marginalized sectors/communities. Building

consensus among business and technology professionalsusing modern approaches to strategic planning, businessprocess re-engineering and systems development arediscussed, highlighting the ethical and legal principlesthat impact this environment.

LEADERShiP (SPLEADER)

The course is an introduction to the foundations of

leadership, i.e., identity and mission.

It draws from both the theory and practice of

leadership, as well as psychology and spirituality. The Jesuit

tradition and Ignatian values in leadership shall be theguiding framework of the course. The course includes anexploration of key leadership concepts with the student

undergoing exercises on self-awareness, self-mastery, anddiscernment of mission.



PRinCiPLES & DynAMiCS OF MAnAGEMEnT

(SPPRiMAn)

The course provides an understanding of the role of

management and the analytical tools to competently cope with the challenges facing today’s management. It is designedto familiarize students with accepted management standards,procedures, and techniques employed by corporate, business,and functional level managers.

APPLiED MAnAGEMEnT SCiEnCE (SPMAnSCi)

The course provides formal training in the useof quantitative tools and techniques for analyzing andsolving management problems in finance, marketing,production, operations, human resources, and other

functional areas. The approach is conceptual and

problem-oriented, using appropriate computer software. The students are expected to formulate decision

problems mathematically, derive computer solutions,

interpret results, perform sensitivity analysis, and draw

managerial insights from quantitative solutions.

huMAn RESOuRCE MAnAGEMEnT (SPhuMRES)

The course emphasizes the alignment of HumanResource Management practices and programs with thegoals and strategies and values of the organization. Itpresents tools for analyzing strategic alignment and providesa fresh perspective on the role of HR and its function as

change agent, and how in partnership with top management,one of the most critical sources of sustainable competitive

advantage – an organization whose design, culture, and

people are aligned with strategy and values – can be built.



FinAnCiAL MAnAGEMEnT (SPFinMAn)

The course deals with the application of contemporary

nance theory to the solution of management problems,focusing on policy formulation and decision-making underuncertainty. Critical evaluation of concepts is emphasizedto assess their usefulness in practical business situations.

Problem-solving methodology is used to illustrate the theoriesand tools in nancial decision-making, including the use ofcomputers as an analysis tool. It tackles the ethical issues

and dilemmas faced by the nance manager in his day-to-day work and how these are resolved using an ethical decision

analysis framework. The course discusses the implications of

nancial management decisions in the life of the enterpriseand how such impact the national economy.

OPERATiOnS MAnAGEMEnT (SPOPEMAn)

The course is a study of specic Operations

Management (OM) philosophies, concepts, trends, tools,and techniques to highlight the importance of OM in amanufacturing and service organization. It focuses onstrategic and tactical issues covering quality management,

process management, and supply chain management,among others. While it provides students with technicaland quantitative tools, it focuses more on the managerial

aspects of operations, as well as on the social and ethical

implications of OM decisions.

MARkETinG MAnAGEMEnT (SPMARkMA)

The course provides training on the fundamentalconcepts and practices of Marketing in the context of the new

economy. It focuses on the formulation and implementation

of marketing strategies in the areas of research, products and



services, pricing, distribution, advertising and promotion,market analysis, alternative approaches to competition,

brand building, and revenue-generating activities. It provides

an understanding of administrative processes in whichMarketing plays a central role in demand creation andcustomer satisfaction.

3. ELECTIVES

BRAnD MAnAGEMEnT (SPBRAnMA)

The course provides a deeper exposure to product

decision-making in general and to brand managementin particular. The course examines in depth the general

components of product management, includingpractical methods of analysis, strategy formulation,and implementation.



BuSinESS FRAnChiSinG (SPFRAnCh)

The course is an informative and practical

introduction to the Franchise System designed for thoseinterested in entering the eld of multiple outlet businesses, whether in purchasing and operating a franchise (becoming

a Franchisee) or developing an existing business into onethat can be franchised (becoming a Franchisor); The course will also be of interest to those who will work or consult

with franchisees or franchisors.

BuSinESS iMPROvEMEnT SOLuTiOnS (SPBuSSOL)

The course provides a comprehensive exposure to

various business improvement tools and methodologies, inboth manufacturing and service sectors, to strengthen thestudent’s foundational understanding of business processes,

particularly the “value-adding” aspects of operations. Thecourse provides an in-depth appreciation of emergingapplications, tools, and techniques used by successful

companies engaged in manufacturing and service operations, while emphasizing the ethical and social implications of allbusiness improvement solutions.

BuSinESS inTELLiGEnCE (SPBinTEL)

The course explores the several types of management

information, decision support, and other information

systems. It shows how the Internet, intranets, and other

Web-enabled information technologies have signicantly

strengthened the role that information systems play insupporting the decision-making activities of every managerand knowledge worker in business.



COnTROLLERShiP (SPCOnTRO)

The course builds on the concepts, principles, andtools of controls learned in foundation and core courses.

It focuses on the deepening of knowledge, application,and analysis of the role of controllership in organizationsinvolving planning, controlling and providing reliableinformation for corporate decision-making.

CORPORATE LEADERShiP (SPCORPLE)

The course provides a holistic view of the challengesfacing corporate organizations in the light of the rapidlygrowing global economy, information technology,

competition, and cross-cultural challenges viewed fromthe perspective of the Chief Executive Ofcer (CEO) ofthe organization. This course provides opportunities forthe students to interact with top executives of industry

and government.



DEMAnD MAnAGEMEnT (SPDEMMAn)

The course provides the knowledge and skills that

will translate internal customer demand, or user demand,into realistic and cost-effective product specications that will in turn facilitate the manufacture and purchase of the

product. The course introduces techniques, such as ValueEngineering, Value Analysis, and Forecasting.

ECOnOMiC DEvELOPMEnT (SPECODEv)

The course deals with the economics of long-termgrowth and development. It focuses on areas and issues ofpolicy-making that are likely to remain of primary concernin the efforts of underdeveloped and developing countries

to achieve economic growth and development.

ELECTROniC COMMERCE (SPE-COMME)

The course guides managers through the processesof overcoming the fear of change and embracing the

benefits of e-commerce for customers, employees, andshareholders. It provides a complete introduction to

the world of electronic commerce, including technicaland business topics. Implementation strategies areanalyzed, using examples of both successful andunsuccessful implementations.

E-MARkETinG (SPE-MARk)

The course introduces students to marketingapplications of electronic information technology andcommunication technologies and to the impact of thesetechnologies in the marketplace. Students examine howthese technologies offer opportunities for changing the 5p’s



of the marketing function: people, product, price, place, and

promotion. The course also examines the forces that counter

the E-marketing revolution

EnTREPREnEuRShiP (SPEnTREP)

The course is designed to inspire and to encourageentrepreneurship, through the examination, discussion,

and analysis of contemporary entrepreneurs. It focuses on

the principles, concepts, and evaluation techniques used in

assessing entrepreneurial capability, resource requirements,and risks for increased likelihood of strategic success.

FinAnCiAL AnALySiS FOR DECiSiOn-MAkinG

(SPFinDEM)

The course deals with the understanding and

analysis of financial information for decision-making, with emphasis on the critical analysis, diagnosis, andevaluation of financial information as applied in practical

business situations. Problem-solving methodology

is used to illustrate the theories and tools in financial

decision-making, including the use of computers to help

with the analysis.

FinAnCiAL EnGinEERinG (SPFinEnG)

The course deals with the basic concepts and the

application of the principles of nancial innovation, theprocess that seeks to adapt existing nancial instruments

and processes or develop new ones to enable nancialmarket participant to cope more effectively with the nancialrisks inherent in a changing world. It focuses on nancialengineering as a tool to interrelate the areas of planning,organization, administration and control of company affairs;nancial instruments, institutions, and techniques that have



evolved over time; new developments and approachesto asset and liability management; and the application of

innovative tools in risk management in response to current

issues and developments in Philippine and internationalnancial markets.

GLOBAL MARkETinG (SPGLOBMA)

The course deals with concepts and practices related

to global marketing and address various issues faced by

international marketers. It highlights the emerging trends inthe design of strategies pertaining a company’s marketingmix – products, pricing, promotion, and distribution. Itdiscusses contemporary environmental forces that have

an impact on strategies and programs as well as their

implementation and control.

hiGh PERFORMAnCE AnD TEAM DEvELOPMEnT

(SPhPTEAM)

The course focuses on teams in the workplace. Major

topics include the appropriate use of teams, development

stages of high performance, membership diversity,

relationships to organization culture and leadership, andmanaging differences.

inFORMATiOn SECuRiTy MAnAGEMEnT

(SPinFOSEC)

The course provides a broad view of information

security. It discusses the terminology of the eld, thehistory of the discipline, and the management of aninformation security program. Case studies and businessexamples complement conceptual coverage to provide a

real-world context.



inTERnATiOnAL FinAnCE MAnAGEMEnT

(SPinFiMAn)

The course provides a conceptual framework by which the key nancial decisions of the multinational rmcan be analyzed. It also provides a better understandingof international and global nancial issues that affect the

present world system.

invESTMEnT AnALySiS AnD PORTFOLiO

MAnAGEMEnT (SPinvEMA)

The course deals with the application of the principles

of investment analysis and portfolio management ofcorporate and personal nances. The steps and proceduresinvolved in the investment process are discussed and simulated

by the students to provide them the skills of creating theirown corporate or personal investment portfolios. Risk and

return management strategies are discussed and analyzed asthey apply, not only to global investment setting, but also, to

specic investment situations in the Philippines.

LAW in BuSinESS EnviROnMEnT (SPLAWBuS)

The course explores the conformity of business

decisions with the pertinent provisions of the law, as well as

decisions of the court on the matter. The course focuses on

the basics of commercial law, rather than on intricate legalconcepts and procedures. It explores issues and concerns

related to human resources (Labor Code), material assets

(Insurance Code), obligations and contracts (Civil Code),payment of obligations (Negotiable Instrument Law), andthe Law of Damages arising from a Breach of Contact.

It looks at the fundamentals of the Corporation Code,

Partnership Law, Cooperative Law, and Trademarks, Trade

Names and Patent Law.



LEADinG ORGAnizATiOnAL ChAnGE (SPLEADOC)

The course explores the dynamics of organizationalchange as well as models of organizational development inthe business management context. Various concepts willbe learned including the forces and the conditions behindorganizational change, the types and levels of change, theresistance to change and the constructive strategies necessary

to manage the uncertainties of change in organizations.

Emphasis is given on self-mastery and in developing traitsof effective leadership.

LEAn Six SiGMA (SP6SiGMA)

The course focuses on the lean six sigma projects,and the specic methodologies, tools, and techniques fortheir evaluation and implementation in companies and

organizations. It makes use of a ten (10) step solutionprocess in implementing projects in both service andmanufacturing organization.

MAnAGEMEnT OF FinAnCiAL inSTiTuTiOnS

(SPMAFinS)

The course provides an analytical study of the

management of nancial institutions from the perspectiveof the chief executive ofcer. The approach is nancial

statement-based with funds sourcing and utilizationfunctions clearly delineated, although the use of off-balance

sheet intermediation tools to hedge risks is also emphasized. The focus of the course is on universal banking.



MARkETinG COMMuniCATiOn (SPMARCOM)

The course provides a deeper analysis of the vital

links of the message chain – the Marketers (who sell theproducts or services), the Providers (creative, service, andmedia rms), and the Sellers (eld, retail, and ofce salespersonnel). Students will be given opportunity to take adirect hand in creating various communication tasks thatcontribute toward the successful implementation of the

Promotion Program.

PERSOnAL FinAnCE (SPPERFin)

The course introduces the concepts, tools and

applications of personal finance and investments and

focuses on the process of financial planning and thelogic that drives it. It presents the principles that underliethe various techniques used to deal with issues onbudgeting consumption expenditure patterns, the use of

saving allocations to achieve personal goals, and on realproperty, insurance, financial investment, retirement,

estate and tax planning.

PERSOnnEL MAnAGEMEnT (SPPERMAn)

The course emphasizes the contribution of theHuman Resources function in business strategic goalsand in the improvement of product and service qualityand effectiveness.

PROjECT MAnAGEMEnT (SPPROjMA)

The course provides the framework for managerialand leadership effectiveness leading to the acquisition ofskills to handle complex problems frequently encountered



in project management. It involves the study andunderstanding of the core processes for initiating, planning,

executing, controlling, and closing projects under various

circumstances. The course includes the human side ofproject leadership and its strategic perspectives as appliedin various types of organizations.

QuALiTy MAnAGEMEnT SySTEMS (SPQuAMAn)

The course enables learners to analyze and apply

various quality management tools using the systemsapproach. The course focuses on different qualitymanagement systems, from basic Total Quality Managementto the more advanced Environmental Quality ManagementSystem, with emphasis on structure, requirements, critical

success factors, and its implementation procedures. Case

studies highlight applications in different organizationsinvolving quality and productivity movements, theirevolution, and implementation strategies.

SERviCES MARkETinG (SPSERvMA)

The course focuses on the concept of services

marketing as applied to banks and nancial institutions. Itaddresses the specialized issues and concerns faced by thisunique market.

STRATEGiC MARkETinG (SPMASTRA)

The course provides further knowledge

on developing marketing strategies taking intoconsideration the company’s resources, market position,

and competition. It demonstrates a parallelism between

marketing and warfare, and applies the principles ofmilitary strategies to marketing situations. It focuses on



the discussion and evaluation of the four competitive

strategies extracted from military maneuver – offensive

strategy, defensive strategy, flanking strategy, guerilla

strategy – as applied to Marketing.

SuPPLy ChAin MAnAGEMEnT (SPSuPMAn)

The course covers the study of managementphilosophies, concepts, trends, tools, and techniques involved

in the integration of activities from the procurement of

materials and services to their transformation into intermediategoods or nal products, and ultimately to their distributionand delivery to customers. It deals with managerial processesthat span functional areas within individual rms and linkssuppliers, trading partners, distributors, and customer acrossorganizational boundaries. It considers logistics, technology,

network design, and administration of supply chain fromthe standpoint of business strategy and global competition.

TOTAL QuALiTy MAnAGEMEnT (SPTOQMAn)

The course covers the basic concepts and principles

of Quality Excellence and how these may be applied in a

company to improve operations. It focuses on strategicand tactical issues including the implementation of QualityInitiatives, such as TQM and SIX SIGMA. It discussesthe role of management in starting and sustaining QualityExcellence initiatives in the organization.



4. INTEGRATING COURSES

ECOnOMiCS FOR MAnAGERS (SPECOMAn)

The course provides a working knowledge ofEconomics, the social science that deals with the optimal

use of scarce material resources to maximize the satisfactionof human material needs and wants. It consists of two parts:

Microeconomics, focusing on the use of the analytical tools

and techniques to enable managers of an enterprise to make

sound decisions that maximize the productivity of scarceorganizational resources and the attainment of organizationgoals; and Macroeconomics with a business perspective,focusing on basic concepts and models concerning thenature and workings of a modern free-enterprise, market-based economy, particularly the key variables that affect the

business environment, both national and global.



STRATEGiC MAnAGEMEnT (SPSTRAMA)

The course is the capstone course for the MBA

Program. It involves the utilization of knowledge and skillsacquired from other MBA courses as well as their integrationand application in the real world setting, following thestrategic management framework. The main areas coveredinclude strategy formulation, strategy implementation, andstrategy evaluation and control. The framework is applicableto prot-oriented businesses, non-prot organizations,

private enterprises, and government entities.



PA RT III ADMISSION REQUIREMENTS

To qualify for the MBA Standard Program, a Filipino applicant

must have:

1. A bachelor’s degree in any field from a recognized collegeor university

2. An ofcial transcript of records from the college or university

3. A general undergraduate average of 85% or B or 2.0

4. Meaningful employment and work experience of at least two(2) years. Supervisory experience is an advantage.

5. Satisfactory score in the entrance examination

6. Fully accomplished online application

7. Three (3) statements of qualication and recommendation

8. Interview as may be required by the Admission Committeefor Appeals



To qualify for the MBA Standard Program, in addition to the above-mentioned requirements, a foreign applicant must have:

1. Transcript of records or documents showing academicaccomplishments from the country of origin, translated intoEnglish and authenticated by the Philippine Embassy orPhilippine Consular Ofce in the country of origin

2. Certicate of degree of equivalency from the education ministryof the country of origin, where necessary and applicable

3. Working English prociency, both oral and written, and whereinsufcient, be currently enrolled in an English prociencycourse in the Philippines

4. Copy of passport

5. Approved student visa or if working in the Philippines, an

employment permit issued by the Philippine government

6. Police clearance from the country of origin or from thePhilippines if already having been in the country for at leastsixty (60) days

7. Afdavit of support and nancial capacity

8. Alien Certicate of Registration

9. Certicate of Employment



For any further inquiries, please contact

The Registrar Ateneo Graduate School of Business

Ateneo Professional Schools

#20 Rockwell Drive, Rockwell Center,

Makati City, 1220 Philippines

Trunk Line: 899-7691 to 95, local 2214 to 2217Direct Line/Telefax: 899-5548

E-mail: [email protected] [email protected] [email protected] [email protected] [email protected]

mba_standard_program_2010 (ateneo).pdf

Documents