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McDonough Braungart Design Chemistry

“Helping businesses move towards a

Cradle to Cradle Future”

MCDONOUGH BRAUNGART DESIGN CHEMISTRY

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Every year, the United States generates approximately 230 million tons of “trash”--about 4.6 pounds per person per day. Less than one-quarter of it is recycled; the rest is incinerated or buried in landfills. With a little forethought, we could reuse or recycle more than 70 percent of the landfilled waste, which includes valuable materials such as glass, metal, and paper. This would reduce the demand on virgin sources of these materials and eliminate potentially severe environmental, economic, and public health problems

ABOUT(M)cDonough (B)raungart (D)esign (C)hemistry is a global

sustainability consulting and product certification firm founded

in 1995 by world-renowned architect William McDonough and

chemist Dr. Michael Braungart. MBDC consults clients

on leaving a ‘positive footprint’ on the planet (instead of

reducing a negative footprint) by implementing the Cradle to

Cradle®Framework.

MBDC works with innovative clients within various sectors

and industries, to spur creativity, differentiate their brands and

recognize their market leadership, attract and retain customers,

enhance competitive advantage, and reduce ong-term risks.

MBDC’s clients include innovative companies, Fortune 500

corporations, government agencies, and nonprofit organizations.

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Helping Companies Move TowardsSustainable Growth


CONSULTING

Since 1995 MBDC has been consulting with clients to

integrate the Cradle to Cradle framework and optimize

products, operations, and organizational culture.

Cradle to Cradle® Consulting provides a unique vision,

process and tools for expanding quality and enhancing

industry leadership. Through a progression of inventory,

assessment and optimization, MBDC can help a client tailor

the Cradle to Cradle framework to its unique circumstances

and reorient its design principles. We provide value to our

clients’ products, services and operations in various ways,

including enhancing organizational capacity to:

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• Implement change

• Set goals and begin strategic planning

• Redesign product and packaging

• Collaborate with the supply chain

• Reverse logistics for material recovery

• Benchmarking operational success

• Identify and strengthen stakeholder messaging

TRASH IS LY DISGUSTING

CERTIFICATIONCertification audits products and ingredients to verify a company’s use of healthy

materials and eco-intelligent design. It is a multi-attribute eco-label that assesses a

product’s safety to humans and the environment and design for future life cycles.

The program provides guidelines to help businesses implement the Cradle to Cradle

framework, which focuses on using safe materials that can be disassembled and

recycled as technical nutrients or composted as biological nutrients. Unlike single-

attribute eco-labels, MBDC’s certification program takes a comprehensive approach

to evaluating the design of a product and the practices employed in manufacturing the

product. The materials and manufacturing practices of each product are assessed in

five categories:

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TRASH IS LY DISGUSTING


Finding a SolutionWhile walking to work the creative director of MBDC conducted a

study to see how much trash he could pick up while walking from

his car to work. This is what he found:

Here for – 12 years About 1/3 of the cigarettes bought are discarded into the environment. - When cigarette butts break down they release toxic chemicals.

Here for – unknown Contains Chemicals such as phthalates, retardants, and BPA. - 73.9 million lbs are spread throughout the world each year. - In recent study 92% of sea birds ingested plastic.

Here for 80 – 100 years The US generates about 2 million tons of aluminum each year - Recycling aluminum cans saves 95% of the energy used to make alum cans

Here for – 6 months If every American recycled just one-tenth of their newspapers, we could save about 25 million trees each year.

Here for – 1,000,000 years In the U.S. about 13 tons of glass waste are generated each year. Using recycled glass reduces air pollution by about 20 percent.

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Did you know?

You might be eligible to win a free consultation with

MBDC!

Hurry! Offer expires December 31, 2013.

LET’S GROW TOGETHER!

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