mbeconnect profiles winter 2012 issue

32
WINTER 2012 PROFILES WWW.MBECONNECTMAGAZINE.COM WWW.MBECONNECT.COM WWW.MBECONNECT.COM THE NEW NORMAL TECHNOLOGY THE INNOVATION SIMPLIFICATION PLUGGING IN: BRING YOUR OWN DEVICE WORLD WIDE TECHNOLOGY AN MBE FOR MBES

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This issue contains Business Profiles for some of the best and brightest minority- and women-owned businesses in the country and original articles pertaining to the role of technology in small business.

TRANSCRIPT

Page 1: MBEConnect Profiles Winter 2012 Issue

WINTER 2012

P R O F I L E SWWWMBECONNECTMAGAZINECOM

WWWMBECONNECTCOMWWWMBECONNECTCOM

THE NEW NORMAL

TECHNOLOGYTHE INNOVATION SIMPLIFICATION

PLUGGING IN

BRING YOUR OWN DEVICE

WORLD WIDE TECHNOLOGYAN MBE FOR MBES

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

PROFESSIONAL SERVICESbull Candidate selectionbull SME Evaluationbull Reference checksbull Drug and Backgroundbull Personality Prole

GENERALbull Production Center Supportbull Call Center Supportbull Mail Room Operationsbull FMrsquos

INFORMATION TECHNOLOGYbull Programersbull Web Developersbull Systems Analystsbull QASoftware Testersbull Conguration Managersbull Database Administratorsbull Development and Supportbull Database Analystsbull Help Deskbull Desktop Supportbull Business Intelligence Analystsbull Business Analystsbull Network Administratorsbull Security Specialistsbull Storage Specialists And more

TELECOMMUNICATIONSbull Field Techniciansbull LANWAN Engineersbull Network Engineersbull RF Engineersbull Telecomm Design Engineersbull Network Securitybull Network Architechsbull Network Operationsbull Site Acquisitionsbull Site Constructionbull Site Designbull Installation and Maintenancebull Microwave Engineers And more

US Army Corpsof Engineers

reg

Evolv Solutions has the reach and resources to connect you to the most qualied ITTelecomm talent Our well connected technical recruiters proprietary database and job boards have the ability to nd you exactly what you are looking for in an easy seamless process Whatrsquos more our unconditional 90-day guarantee for permanent placements takes the risk associated with hiring new talent and gives you the condence you need to move swiftly with ease

FOR MORE INFORMATION wwwevolv8astarsteamcome salesevolvsolutionscomp 9134698900

ITTelecomm Sta Augmentationand Direct Hire Services

eVolv Solutions

CLIENTS AND PARTNERS

3

04 Welcome to The Winter Issue06 Bring Your Own Device (BYOD)

MBEConnect Profiles08 All America Transportation10 Crescent Construction Services12 Evolv Solutions

14 World Wide Technology An MBE for MBEs

16 MAV1218 PQC International20 Promo Depot

22 Technology The Innovation Simplification

24 Puente Marketing26 X-10 Solutions28 San Diego MSDC

MBEConnect Profiles is also available on

All trademarks are owned by Socieacuteteacute des Produits Nestleacute SA Vevey Switzerland 32125

We are committed to the development of a world-class supplier base that reflects the culture ethnicity and gender of the consumers we serve by making supplier diversity an integral part of our Buyersrsquo strategies Our first and second tier supplier diversity program improves company growth profitability and product value by fostering a competitive sourcing environment

Please visit our e-learning site httpSupplierDiversityeLearningNestleUSAcom

We also highly recommend that you visit httpwwwnestleusacomAbout-UsSuppliersaspxand our various Nestleacute websites to become familiar with our brands and products and to determine how your company can supply Nestleacutersquos needs

If you are interested in becoming a Nestleacute supplier please visit httpsuppliersNestleUSAcom to register as a Diverse Supplier

NESTLEacuteBUSINESSSERVICES

Capturing Our Potential

NBS

What will you bring to our table

Welcome to the Winter 2012 Issue

This is the final issue of our 2012 publication cycle and what a year it has been Our second year of publication has seen more Business Profiles an increase in guest article contributions and an overall leap in quality In addition to our quarterly issues our first nonprofit special edition was released celebrating the MidAmerica Minority Supplier Development Council (MAMSDC) and it was our most successful single issue to date Thank you for making the second year of MBEConnect Profiles such a triumph

Original content in this issue focuses on technology and its increasingly vital role in the world of small businesses Each year sees the release of new and improved technology and devices and it has become impossible to ignore these trends and new devices especially for small business owners MBEs are statistically less likely to be in the technology development or to use the latest technologies a trend we hope changes in the near future

Technology has taken on an even more important role here at MBEConnect Profiles with the launch of our new and improved app for iPad tablet devices MBEConnect Profiles has always been an interactive publication intended to be experienced rather than simply read Our new app for the iPad uses the popular Newsstand platform to allow users to tap and click right to experience enhanced pictures video web links audio and much more directly within the app Look for all back issues to be included in the near future

Whether itrsquos online print or through our apps thank you again for supporting MBEConnect Profiles

mdashThe MBEConnect Team

EDITOREric W Harland

MAGAZINE PROJECT COORDINATORCaress Gonzales

STAFF WRITER amp ONLINE CONTENTCaroline Knecht

DESIGNERSEfrem Duran

Abby Rufkahr

SALES EXECUTIVESRonald Harland

DIGITAL PREPRESSLeo Morton

NEW MEDIA PRODUCTION Efrem Duran

Eric W Harland

EDITORIAL amp BUSINESS OFFICEMBEConnect LLC

9401 Indian Creek Parkway Suite 250Overland Park Kansas 66210

Copyright copy 2012 MBEConnect Profiles is published by MBEConnect LLC 9401 Indian Creek Parkway Suite 250 Overland Park Kansas 66210 All rights reserved Without limiting the rights under copyright reserved above no part of this publication may be reproduced stored in or introduced into a database and retrieval system or transmitted in any form or any means (electronic mechanical photocopying recording or otherwise) without the prior written permission of both the owner of copyright and the above publishers If you have any questions about one of our publications please contact us at 19137428166 or e-mail us at infombeconnectcom Original illustrations Photographs by MBEConnect LLC Printed by

Evolv Solutions LLC ISBN 978-0-615-61936-1

TO VIEW ONLINE VISIT

AND FIND US ON

As companies work to attract new and highly skilled employees each year a Bring Your Own Device (BYOD) policy is becoming a higher priority A BYOD policy is a companyrsquos written guideline to the rules employees must adhere to when using personal mobile devices computers and tablets A good BYOD policy is straightforward and offers a clear explanation of potential security threats personal devices could cause This policy should outline procedures taken by companies to prevent security threats and increase employee productivity by using personal devices in the workplace While most companies explore the idea of adding a policy to their existing company guidelines few have completed this initiative Many companies are faced with the question of why BYOD is becoming increasingly important and why it is necessary to implement regulations to employees The answer to this question is simple the next generation workforce is skilled in the use of technology College graduates hear it all from families teachers and mentors ldquothat phone is glued to your handrdquo They eat sleep study and socialize with smartphones and smart devices The expectation of their future employers is to have an action plan in place on devices and to meet the needs of how to best incorporate their careers to meet their lifestyle needs It isnrsquot unreasonable to say that in the near future BYOD policies could become a deciding factor in choosing an employer Bring Your Own Device is a revolution in Corporate America that is inevitable and college graduates are gearing up to jump on board

Bring Your Own Device The New Normal

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
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Page 2: MBEConnect Profiles Winter 2012 Issue

PROFESSIONAL SERVICESbull Candidate selectionbull SME Evaluationbull Reference checksbull Drug and Backgroundbull Personality Prole

GENERALbull Production Center Supportbull Call Center Supportbull Mail Room Operationsbull FMrsquos

INFORMATION TECHNOLOGYbull Programersbull Web Developersbull Systems Analystsbull QASoftware Testersbull Conguration Managersbull Database Administratorsbull Development and Supportbull Database Analystsbull Help Deskbull Desktop Supportbull Business Intelligence Analystsbull Business Analystsbull Network Administratorsbull Security Specialistsbull Storage Specialists And more

TELECOMMUNICATIONSbull Field Techniciansbull LANWAN Engineersbull Network Engineersbull RF Engineersbull Telecomm Design Engineersbull Network Securitybull Network Architechsbull Network Operationsbull Site Acquisitionsbull Site Constructionbull Site Designbull Installation and Maintenancebull Microwave Engineers And more

US Army Corpsof Engineers

reg

Evolv Solutions has the reach and resources to connect you to the most qualied ITTelecomm talent Our well connected technical recruiters proprietary database and job boards have the ability to nd you exactly what you are looking for in an easy seamless process Whatrsquos more our unconditional 90-day guarantee for permanent placements takes the risk associated with hiring new talent and gives you the condence you need to move swiftly with ease

FOR MORE INFORMATION wwwevolv8astarsteamcome salesevolvsolutionscomp 9134698900

ITTelecomm Sta Augmentationand Direct Hire Services

eVolv Solutions

CLIENTS AND PARTNERS

3

04 Welcome to The Winter Issue06 Bring Your Own Device (BYOD)

MBEConnect Profiles08 All America Transportation10 Crescent Construction Services12 Evolv Solutions

14 World Wide Technology An MBE for MBEs

16 MAV1218 PQC International20 Promo Depot

22 Technology The Innovation Simplification

24 Puente Marketing26 X-10 Solutions28 San Diego MSDC

MBEConnect Profiles is also available on

All trademarks are owned by Socieacuteteacute des Produits Nestleacute SA Vevey Switzerland 32125

We are committed to the development of a world-class supplier base that reflects the culture ethnicity and gender of the consumers we serve by making supplier diversity an integral part of our Buyersrsquo strategies Our first and second tier supplier diversity program improves company growth profitability and product value by fostering a competitive sourcing environment

Please visit our e-learning site httpSupplierDiversityeLearningNestleUSAcom

We also highly recommend that you visit httpwwwnestleusacomAbout-UsSuppliersaspxand our various Nestleacute websites to become familiar with our brands and products and to determine how your company can supply Nestleacutersquos needs

If you are interested in becoming a Nestleacute supplier please visit httpsuppliersNestleUSAcom to register as a Diverse Supplier

NESTLEacuteBUSINESSSERVICES

Capturing Our Potential

NBS

What will you bring to our table

Welcome to the Winter 2012 Issue

This is the final issue of our 2012 publication cycle and what a year it has been Our second year of publication has seen more Business Profiles an increase in guest article contributions and an overall leap in quality In addition to our quarterly issues our first nonprofit special edition was released celebrating the MidAmerica Minority Supplier Development Council (MAMSDC) and it was our most successful single issue to date Thank you for making the second year of MBEConnect Profiles such a triumph

Original content in this issue focuses on technology and its increasingly vital role in the world of small businesses Each year sees the release of new and improved technology and devices and it has become impossible to ignore these trends and new devices especially for small business owners MBEs are statistically less likely to be in the technology development or to use the latest technologies a trend we hope changes in the near future

Technology has taken on an even more important role here at MBEConnect Profiles with the launch of our new and improved app for iPad tablet devices MBEConnect Profiles has always been an interactive publication intended to be experienced rather than simply read Our new app for the iPad uses the popular Newsstand platform to allow users to tap and click right to experience enhanced pictures video web links audio and much more directly within the app Look for all back issues to be included in the near future

Whether itrsquos online print or through our apps thank you again for supporting MBEConnect Profiles

mdashThe MBEConnect Team

EDITOREric W Harland

MAGAZINE PROJECT COORDINATORCaress Gonzales

STAFF WRITER amp ONLINE CONTENTCaroline Knecht

DESIGNERSEfrem Duran

Abby Rufkahr

SALES EXECUTIVESRonald Harland

DIGITAL PREPRESSLeo Morton

NEW MEDIA PRODUCTION Efrem Duran

Eric W Harland

EDITORIAL amp BUSINESS OFFICEMBEConnect LLC

9401 Indian Creek Parkway Suite 250Overland Park Kansas 66210

Copyright copy 2012 MBEConnect Profiles is published by MBEConnect LLC 9401 Indian Creek Parkway Suite 250 Overland Park Kansas 66210 All rights reserved Without limiting the rights under copyright reserved above no part of this publication may be reproduced stored in or introduced into a database and retrieval system or transmitted in any form or any means (electronic mechanical photocopying recording or otherwise) without the prior written permission of both the owner of copyright and the above publishers If you have any questions about one of our publications please contact us at 19137428166 or e-mail us at infombeconnectcom Original illustrations Photographs by MBEConnect LLC Printed by

Evolv Solutions LLC ISBN 978-0-615-61936-1

TO VIEW ONLINE VISIT

AND FIND US ON

As companies work to attract new and highly skilled employees each year a Bring Your Own Device (BYOD) policy is becoming a higher priority A BYOD policy is a companyrsquos written guideline to the rules employees must adhere to when using personal mobile devices computers and tablets A good BYOD policy is straightforward and offers a clear explanation of potential security threats personal devices could cause This policy should outline procedures taken by companies to prevent security threats and increase employee productivity by using personal devices in the workplace While most companies explore the idea of adding a policy to their existing company guidelines few have completed this initiative Many companies are faced with the question of why BYOD is becoming increasingly important and why it is necessary to implement regulations to employees The answer to this question is simple the next generation workforce is skilled in the use of technology College graduates hear it all from families teachers and mentors ldquothat phone is glued to your handrdquo They eat sleep study and socialize with smartphones and smart devices The expectation of their future employers is to have an action plan in place on devices and to meet the needs of how to best incorporate their careers to meet their lifestyle needs It isnrsquot unreasonable to say that in the near future BYOD policies could become a deciding factor in choosing an employer Bring Your Own Device is a revolution in Corporate America that is inevitable and college graduates are gearing up to jump on board

Bring Your Own Device The New Normal

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 3: MBEConnect Profiles Winter 2012 Issue

3

04 Welcome to The Winter Issue06 Bring Your Own Device (BYOD)

MBEConnect Profiles08 All America Transportation10 Crescent Construction Services12 Evolv Solutions

14 World Wide Technology An MBE for MBEs

16 MAV1218 PQC International20 Promo Depot

22 Technology The Innovation Simplification

24 Puente Marketing26 X-10 Solutions28 San Diego MSDC

MBEConnect Profiles is also available on

All trademarks are owned by Socieacuteteacute des Produits Nestleacute SA Vevey Switzerland 32125

We are committed to the development of a world-class supplier base that reflects the culture ethnicity and gender of the consumers we serve by making supplier diversity an integral part of our Buyersrsquo strategies Our first and second tier supplier diversity program improves company growth profitability and product value by fostering a competitive sourcing environment

Please visit our e-learning site httpSupplierDiversityeLearningNestleUSAcom

We also highly recommend that you visit httpwwwnestleusacomAbout-UsSuppliersaspxand our various Nestleacute websites to become familiar with our brands and products and to determine how your company can supply Nestleacutersquos needs

If you are interested in becoming a Nestleacute supplier please visit httpsuppliersNestleUSAcom to register as a Diverse Supplier

NESTLEacuteBUSINESSSERVICES

Capturing Our Potential

NBS

What will you bring to our table

Welcome to the Winter 2012 Issue

This is the final issue of our 2012 publication cycle and what a year it has been Our second year of publication has seen more Business Profiles an increase in guest article contributions and an overall leap in quality In addition to our quarterly issues our first nonprofit special edition was released celebrating the MidAmerica Minority Supplier Development Council (MAMSDC) and it was our most successful single issue to date Thank you for making the second year of MBEConnect Profiles such a triumph

Original content in this issue focuses on technology and its increasingly vital role in the world of small businesses Each year sees the release of new and improved technology and devices and it has become impossible to ignore these trends and new devices especially for small business owners MBEs are statistically less likely to be in the technology development or to use the latest technologies a trend we hope changes in the near future

Technology has taken on an even more important role here at MBEConnect Profiles with the launch of our new and improved app for iPad tablet devices MBEConnect Profiles has always been an interactive publication intended to be experienced rather than simply read Our new app for the iPad uses the popular Newsstand platform to allow users to tap and click right to experience enhanced pictures video web links audio and much more directly within the app Look for all back issues to be included in the near future

Whether itrsquos online print or through our apps thank you again for supporting MBEConnect Profiles

mdashThe MBEConnect Team

EDITOREric W Harland

MAGAZINE PROJECT COORDINATORCaress Gonzales

STAFF WRITER amp ONLINE CONTENTCaroline Knecht

DESIGNERSEfrem Duran

Abby Rufkahr

SALES EXECUTIVESRonald Harland

DIGITAL PREPRESSLeo Morton

NEW MEDIA PRODUCTION Efrem Duran

Eric W Harland

EDITORIAL amp BUSINESS OFFICEMBEConnect LLC

9401 Indian Creek Parkway Suite 250Overland Park Kansas 66210

Copyright copy 2012 MBEConnect Profiles is published by MBEConnect LLC 9401 Indian Creek Parkway Suite 250 Overland Park Kansas 66210 All rights reserved Without limiting the rights under copyright reserved above no part of this publication may be reproduced stored in or introduced into a database and retrieval system or transmitted in any form or any means (electronic mechanical photocopying recording or otherwise) without the prior written permission of both the owner of copyright and the above publishers If you have any questions about one of our publications please contact us at 19137428166 or e-mail us at infombeconnectcom Original illustrations Photographs by MBEConnect LLC Printed by

Evolv Solutions LLC ISBN 978-0-615-61936-1

TO VIEW ONLINE VISIT

AND FIND US ON

As companies work to attract new and highly skilled employees each year a Bring Your Own Device (BYOD) policy is becoming a higher priority A BYOD policy is a companyrsquos written guideline to the rules employees must adhere to when using personal mobile devices computers and tablets A good BYOD policy is straightforward and offers a clear explanation of potential security threats personal devices could cause This policy should outline procedures taken by companies to prevent security threats and increase employee productivity by using personal devices in the workplace While most companies explore the idea of adding a policy to their existing company guidelines few have completed this initiative Many companies are faced with the question of why BYOD is becoming increasingly important and why it is necessary to implement regulations to employees The answer to this question is simple the next generation workforce is skilled in the use of technology College graduates hear it all from families teachers and mentors ldquothat phone is glued to your handrdquo They eat sleep study and socialize with smartphones and smart devices The expectation of their future employers is to have an action plan in place on devices and to meet the needs of how to best incorporate their careers to meet their lifestyle needs It isnrsquot unreasonable to say that in the near future BYOD policies could become a deciding factor in choosing an employer Bring Your Own Device is a revolution in Corporate America that is inevitable and college graduates are gearing up to jump on board

Bring Your Own Device The New Normal

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 4: MBEConnect Profiles Winter 2012 Issue

All trademarks are owned by Socieacuteteacute des Produits Nestleacute SA Vevey Switzerland 32125

We are committed to the development of a world-class supplier base that reflects the culture ethnicity and gender of the consumers we serve by making supplier diversity an integral part of our Buyersrsquo strategies Our first and second tier supplier diversity program improves company growth profitability and product value by fostering a competitive sourcing environment

Please visit our e-learning site httpSupplierDiversityeLearningNestleUSAcom

We also highly recommend that you visit httpwwwnestleusacomAbout-UsSuppliersaspxand our various Nestleacute websites to become familiar with our brands and products and to determine how your company can supply Nestleacutersquos needs

If you are interested in becoming a Nestleacute supplier please visit httpsuppliersNestleUSAcom to register as a Diverse Supplier

NESTLEacuteBUSINESSSERVICES

Capturing Our Potential

NBS

What will you bring to our table

Welcome to the Winter 2012 Issue

This is the final issue of our 2012 publication cycle and what a year it has been Our second year of publication has seen more Business Profiles an increase in guest article contributions and an overall leap in quality In addition to our quarterly issues our first nonprofit special edition was released celebrating the MidAmerica Minority Supplier Development Council (MAMSDC) and it was our most successful single issue to date Thank you for making the second year of MBEConnect Profiles such a triumph

Original content in this issue focuses on technology and its increasingly vital role in the world of small businesses Each year sees the release of new and improved technology and devices and it has become impossible to ignore these trends and new devices especially for small business owners MBEs are statistically less likely to be in the technology development or to use the latest technologies a trend we hope changes in the near future

Technology has taken on an even more important role here at MBEConnect Profiles with the launch of our new and improved app for iPad tablet devices MBEConnect Profiles has always been an interactive publication intended to be experienced rather than simply read Our new app for the iPad uses the popular Newsstand platform to allow users to tap and click right to experience enhanced pictures video web links audio and much more directly within the app Look for all back issues to be included in the near future

Whether itrsquos online print or through our apps thank you again for supporting MBEConnect Profiles

mdashThe MBEConnect Team

EDITOREric W Harland

MAGAZINE PROJECT COORDINATORCaress Gonzales

STAFF WRITER amp ONLINE CONTENTCaroline Knecht

DESIGNERSEfrem Duran

Abby Rufkahr

SALES EXECUTIVESRonald Harland

DIGITAL PREPRESSLeo Morton

NEW MEDIA PRODUCTION Efrem Duran

Eric W Harland

EDITORIAL amp BUSINESS OFFICEMBEConnect LLC

9401 Indian Creek Parkway Suite 250Overland Park Kansas 66210

Copyright copy 2012 MBEConnect Profiles is published by MBEConnect LLC 9401 Indian Creek Parkway Suite 250 Overland Park Kansas 66210 All rights reserved Without limiting the rights under copyright reserved above no part of this publication may be reproduced stored in or introduced into a database and retrieval system or transmitted in any form or any means (electronic mechanical photocopying recording or otherwise) without the prior written permission of both the owner of copyright and the above publishers If you have any questions about one of our publications please contact us at 19137428166 or e-mail us at infombeconnectcom Original illustrations Photographs by MBEConnect LLC Printed by

Evolv Solutions LLC ISBN 978-0-615-61936-1

TO VIEW ONLINE VISIT

AND FIND US ON

As companies work to attract new and highly skilled employees each year a Bring Your Own Device (BYOD) policy is becoming a higher priority A BYOD policy is a companyrsquos written guideline to the rules employees must adhere to when using personal mobile devices computers and tablets A good BYOD policy is straightforward and offers a clear explanation of potential security threats personal devices could cause This policy should outline procedures taken by companies to prevent security threats and increase employee productivity by using personal devices in the workplace While most companies explore the idea of adding a policy to their existing company guidelines few have completed this initiative Many companies are faced with the question of why BYOD is becoming increasingly important and why it is necessary to implement regulations to employees The answer to this question is simple the next generation workforce is skilled in the use of technology College graduates hear it all from families teachers and mentors ldquothat phone is glued to your handrdquo They eat sleep study and socialize with smartphones and smart devices The expectation of their future employers is to have an action plan in place on devices and to meet the needs of how to best incorporate their careers to meet their lifestyle needs It isnrsquot unreasonable to say that in the near future BYOD policies could become a deciding factor in choosing an employer Bring Your Own Device is a revolution in Corporate America that is inevitable and college graduates are gearing up to jump on board

Bring Your Own Device The New Normal

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 5: MBEConnect Profiles Winter 2012 Issue

Welcome to the Winter 2012 Issue

This is the final issue of our 2012 publication cycle and what a year it has been Our second year of publication has seen more Business Profiles an increase in guest article contributions and an overall leap in quality In addition to our quarterly issues our first nonprofit special edition was released celebrating the MidAmerica Minority Supplier Development Council (MAMSDC) and it was our most successful single issue to date Thank you for making the second year of MBEConnect Profiles such a triumph

Original content in this issue focuses on technology and its increasingly vital role in the world of small businesses Each year sees the release of new and improved technology and devices and it has become impossible to ignore these trends and new devices especially for small business owners MBEs are statistically less likely to be in the technology development or to use the latest technologies a trend we hope changes in the near future

Technology has taken on an even more important role here at MBEConnect Profiles with the launch of our new and improved app for iPad tablet devices MBEConnect Profiles has always been an interactive publication intended to be experienced rather than simply read Our new app for the iPad uses the popular Newsstand platform to allow users to tap and click right to experience enhanced pictures video web links audio and much more directly within the app Look for all back issues to be included in the near future

Whether itrsquos online print or through our apps thank you again for supporting MBEConnect Profiles

mdashThe MBEConnect Team

EDITOREric W Harland

MAGAZINE PROJECT COORDINATORCaress Gonzales

STAFF WRITER amp ONLINE CONTENTCaroline Knecht

DESIGNERSEfrem Duran

Abby Rufkahr

SALES EXECUTIVESRonald Harland

DIGITAL PREPRESSLeo Morton

NEW MEDIA PRODUCTION Efrem Duran

Eric W Harland

EDITORIAL amp BUSINESS OFFICEMBEConnect LLC

9401 Indian Creek Parkway Suite 250Overland Park Kansas 66210

Copyright copy 2012 MBEConnect Profiles is published by MBEConnect LLC 9401 Indian Creek Parkway Suite 250 Overland Park Kansas 66210 All rights reserved Without limiting the rights under copyright reserved above no part of this publication may be reproduced stored in or introduced into a database and retrieval system or transmitted in any form or any means (electronic mechanical photocopying recording or otherwise) without the prior written permission of both the owner of copyright and the above publishers If you have any questions about one of our publications please contact us at 19137428166 or e-mail us at infombeconnectcom Original illustrations Photographs by MBEConnect LLC Printed by

Evolv Solutions LLC ISBN 978-0-615-61936-1

TO VIEW ONLINE VISIT

AND FIND US ON

As companies work to attract new and highly skilled employees each year a Bring Your Own Device (BYOD) policy is becoming a higher priority A BYOD policy is a companyrsquos written guideline to the rules employees must adhere to when using personal mobile devices computers and tablets A good BYOD policy is straightforward and offers a clear explanation of potential security threats personal devices could cause This policy should outline procedures taken by companies to prevent security threats and increase employee productivity by using personal devices in the workplace While most companies explore the idea of adding a policy to their existing company guidelines few have completed this initiative Many companies are faced with the question of why BYOD is becoming increasingly important and why it is necessary to implement regulations to employees The answer to this question is simple the next generation workforce is skilled in the use of technology College graduates hear it all from families teachers and mentors ldquothat phone is glued to your handrdquo They eat sleep study and socialize with smartphones and smart devices The expectation of their future employers is to have an action plan in place on devices and to meet the needs of how to best incorporate their careers to meet their lifestyle needs It isnrsquot unreasonable to say that in the near future BYOD policies could become a deciding factor in choosing an employer Bring Your Own Device is a revolution in Corporate America that is inevitable and college graduates are gearing up to jump on board

Bring Your Own Device The New Normal

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
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Page 6: MBEConnect Profiles Winter 2012 Issue

As companies work to attract new and highly skilled employees each year a Bring Your Own Device (BYOD) policy is becoming a higher priority A BYOD policy is a companyrsquos written guideline to the rules employees must adhere to when using personal mobile devices computers and tablets A good BYOD policy is straightforward and offers a clear explanation of potential security threats personal devices could cause This policy should outline procedures taken by companies to prevent security threats and increase employee productivity by using personal devices in the workplace While most companies explore the idea of adding a policy to their existing company guidelines few have completed this initiative Many companies are faced with the question of why BYOD is becoming increasingly important and why it is necessary to implement regulations to employees The answer to this question is simple the next generation workforce is skilled in the use of technology College graduates hear it all from families teachers and mentors ldquothat phone is glued to your handrdquo They eat sleep study and socialize with smartphones and smart devices The expectation of their future employers is to have an action plan in place on devices and to meet the needs of how to best incorporate their careers to meet their lifestyle needs It isnrsquot unreasonable to say that in the near future BYOD policies could become a deciding factor in choosing an employer Bring Your Own Device is a revolution in Corporate America that is inevitable and college graduates are gearing up to jump on board

Bring Your Own Device The New Normal

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 7: MBEConnect Profiles Winter 2012 Issue

The New Normal

In 2009 and 2010 the mobile device market started booming with the mainstreaming of the iPhone followed shortly there after by Google Android phones Prior to this wave of mainstream software that businesses use to operate was very different from what individual consumers wanted out of the mobile device market Now the line between the technology businesses and individual consumers desire is blurred thus on setting the BYOD trend Bottom line is this if all employees in the work force were stagnant to technology BYOD wouldnrsquot be happening The future of business is ever changing and evolving as are the ideas employees bring to companies What does this mean for companies seeking creative and innovative new talent BYOD is pioneering and in order for a company to attract unprecedented talent they have to take unprecedented steps in the future of business BYOD will shortly become the ldquonew normalrdquo

BYOD presents a challenge to IT departments in every facet of the enterprise Not only to keep up with technological advances but to implement safeguards that address the security risks BYOD presents Like any other facet of business within companies a BYOD policy needs to be established to create a level of control or rules that employees are expected to adhere to There is no ldquorisk-freerdquo solution but companies who are forward-thinking in regards to BYOD are attracting young perspective employees who are more comfortable more cost-efficient and more productive than ever The significance of enterprise mobility management (EMM) is highly underrated although there are many security risks and high costs involved for a company to transition to BYOD the benefits of EMM to corporations and streamlining the productivity of employees far outweighs the investment

Young employees in the workforce are learning a great deal about how BYOD affects the bottom line of a company and increases productivity in all departments There is concern that the transition to BYOD by corporations jeopardizes a healthy work-life balance for employees Fortunately Generation Y has an increased familiarity with communications including various forms of media and digital technologies which have already caused an adaptation to stay connected 247 Newly hired college graduates are constantly monitoring social media email and website content outside of business hours from mobile devices although these individuals do not view this as working overtime Social media is such an integral part of daily life that it isnrsquot viewed as ldquoworkrdquo BYOD enhances productivity and allows for faster response increased feedback and the ability to communicate directly with individuals that may

need immediate reaction The technology being used is the same for work school and personal life which makes employees more of an asset to any company due to a fluid and interactive transition between the three

Companies are consistently updating their approach to BYOD as policies are ever changing and new devices and applications are added While companies work to establish a clearly defined approach they find that additions and revisions are necessary throughout expansion Companies need to work to define their own BYOD internal policy by starting with filtering through network requirements user needs and departmental guidelines These guidelines must be established early in the process to meet the needs of all employees As an example a company may allow management to access files and presentations from their devices while sales may only be able to access email only A solid company policy needs to be specific when indicating what is allowed and not allowed on your network and it must clearly state that all network devices will be consistently monitored

Contributed by JMA Information TechnologyHeadquartered in Overland Park KS JMA is one of the fastest growing technology companies in Kansas City With experience in network infrastructure and security desktop to server virtualization data information management voice over IP and more JMA works with companies to make the toughest IT challenges seem easy Connect Communicate Collaborate

Why is the BYOD revolution happening now

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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  9. YouTube
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Page 8: MBEConnect Profiles Winter 2012 Issue

8 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

LIAnnE REIzERPRESIDENT

CONTACT910 S KIRKWOOD 120 KIRKWOOD MO 63122

TEL (314) 8359499 | EMAIL DISPATCHAATTRANSCOM

WORRy-FREE LOGISTICSUTILIZING QUALIFIED CARRIERS

HISTORyAll America Transportation Incrsquos roots began in 1991 as Mid-Continent Van Service one of many businesses owned by entrepreneur Frank Costello Located in St Louis Missouri the business grew larger than his own fleet of trucks could handle Sandy Stickney

an employee at the time developed a new freight brokerage company to fulfill the growing shipment demands Lianne Reizer Sandyrsquos daughter was recruited to generate continued success through sales and marketing strategies

In 1996 Frank retired to devote time to his favorite charities and passed the reins of his trucking company to his sons Based on Liannersquos expertise she was persuaded to purchase the brokerage firm which was renamed All America Transportation

At age 27 Lianne had no experience running a business so she relied on her mother Sandy for guidance and experience In a short time the two grew All America Transportation into an even larger more successful business

After Sandyrsquos death in 2004 Lianne continued her motherrsquos commitment of honesty integrity and outstanding customer service The company continued to grow and in 2005 Scott Parkinson an employee since 2001 became part owner and serves as Vice President

Today All America Transportation Inc is a much larger business with locations in St Louis Missouri and South Bend Indiana As current clients attest the company is driven by the mantra ldquolarge enough to serve you small enough to know yourdquo

MISSION STATEMENTTo provide worry-free logistics service for each clientrsquos shipments utilizing qualified carriers at a competitive price

LEADERSHIPLianne Reizer PresidentWith over 20 years experience in the logistics industry Lianne not only utilizes her industry expertise but also her passion for new technology to remain a top transportation service provider Staying in touch with industry trends she continually develops strategic processes to improve operational efficiencies that benefit her customers Lianne also has the ability to exceed her clientsrsquo needs by leveraging her long-term relationships with her many carrier-partners ldquoI like to think of us as problem-solvers We understand that our clients are juggling tremendous workloads So our focus is to relieve them of the worry and time-consuming responsibility of coordinating and tracking their truckload shipments providing them the opportunity to invest their time in other capacities Some of our clients have been with us for almost twenty years which says something about the type of quality services we providerdquo

Scott Parkinson Vice President With his background as the Transportation Manager for a large St Louis-based plastics manufacturer Scott Parkinson has a unique understanding when it comes to All America Transportation clients Scott oversees the operations for the business and establishes critical policies such as the companyrsquos Carrier Qualification Requirements Scott is a Certified Transportation Broker and has over 25 years experience in the trucking industry Scott shares the same founding values and brings practical knowledge and experience to every interaction with clients employees and Carrier-Partners

In Business Since 1991

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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  8. Flickr
  9. YouTube
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Page 9: MBEConnect Profiles Winter 2012 Issue

9MBEConnect Profiles | WINTER EDITION 2012

SERVICESFull Truckload shipments throughout the US - In business since 1991 All Americarsquos depth of carriers and purchasing power provides competitive pricing Their large database of carriers and long-term carrier relationships affords them the ability and knowledge to match clientsrsquo truckload shipments with the right carriers the BEST carriers to provide superior service

Stringent qualification process to ensure safe reliable freight carriers - All America Transportation utilizes a third party service to monitor all of their carrier-partners Notification of authority revocation or insurance cancelation is immediate Whatrsquos more carrier-partners must maintain adequate safety ratings All necessary licensing and insurance is kept on-site for immediate access and review Carrier performances are documented and maintained at all times to ensure that only the best most reliable carriers are utilized

48rsquo and 53rsquo Air Ride Dry Vans Logistics Vans Flatbeds and Refrigerated Trucks - All America Transportation Inc provides all types of equipment for their clientsrsquo shipment needs Whether a truckload shipment of steel coils requiring a flatbed trailer with tarps a sensitive blanket-wrapped shipment necessitating an Air-Ride Logistics van with straps and pads or perishable cargo requiring a temperature-controlled environment All America Transportation can fulfill each clientsrsquo specific needs

Local and Over the Road Motor Freight Service - Whether the freight is moving across town or across the country they have the right carrier for each truckload shipment

Trade Show and Convention shipments - When on time delivery is imperative clients trust All America Transportation Incrsquos experienced professionals to handle their exhibit shipments Their qualified professionals will ensure that their clientsrsquo shipments not only deliver on time but they can also arrange the return of that exhibit no matter when the Force of Floor time may be

$100000 Contingency cargo insurance coverage - All America Transportation Inc goes above and beyond Federal insurance requirements To give their clients extra assurance all of their freight shipments are protected by a $100000 Contingency Cargo Insurance Policy This ensures an extra layer of protection for clients and expert claims assistance in the rare event of cargo damage

Direct contact with drivers - Dispatchers communicate directly with the drivers providing all pick-up and delivery information Direct communication with drivers allows the staff to track each and every truck and to enter locations and updates into their sophisticated Transportation Management System

SHIPMENT TRACkINGAll America Transportation Inc is in constant communication with their carriers and drivers to ensure their clientsrsquo freight is shipped and delivered on time Online shipment tracking is just one of many services provided for their clients Dispatch is on call after business hours

and on weekends and holidays

EXPERIENCEDOD 2007 to Present - Express Scripts- Manage truckload shipments from vendors

WBEnC 2010 to Present - ATampT Tier 2 Supplier arranging truckload shipments for a large print vendor

State of Missouri 2010 to Present - Coordinate shipments for Missouri Visitor Guides to rest areas and warehouse locations

CPUC 2010 to Present - Manage truckload shipments of transformers to various public utilities located in California and Maryland

TESTIMONIALSrdquoHaving All America Transportation around is like having an extension of our company They get the job donerdquo

ndash David Curry President Worldwide Supplier of Quality Learning Products

ldquoAll America Transportation is honest and dependable and I donrsquot have to worry about a shipment once I give it to themrdquo

ndash Bonita ldquoBordquo Adams Traffic Manager Outdoor Furniture Manufacturer

Petro Logistics LLC was formed by Lianne Reizer in 2012 in order to provide wholesale supply and distribution of petroleum products to clients in the St Louis region With both tankers as well as 53rsquo dry vans Petro Logistics LLC also provides dry van truckload services within a 200 mile radius of St Louis Missouri Additional announcements regarding Petro Logisticsrsquo growth and expansion are anticipated in 2013

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
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Page 10: MBEConnect Profiles Winter 2012 Issue

10 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

TRACI WILLIAMSPRESIDENT

CONTACTTEL (704) 633-9697

EMAIL tracicrescentconstructionservicescom

ABOUT USCrescent Construction Services LLC is a minority (female) owned firm specializing in commercialindustrial commissioning and project management We have utilized our 50 years of commercial construction experience to engage in more than $1

billion of construction projects over the last 5 years The majority of this work has been completed in the grocery and retail industry with our involvement extending from engineering assistance well into the maintenance inspection needs of an operating site

The basis of our management teamrsquos career experience matured in the same retail commercial environment we specialize in today Our understanding of the problems arising from building defects is not limited to their relation to construction and engineering groups This also encompasses the effects on operations and safety departments loss prevention and in the end a companyrsquos ability to service its customers By providing cost-effective solutions for keeping buildings within specifications we maintain a positive relationship with our customersrsquo preferred contractors An intimate knowledge of the industry enables us to use our extensive resources to ensure our focus is always on the best interests of our customers

LEADERSHIPTraci is the founding President of Crescent Construction Services LLC as well as the CEO of its development division ToraLab LLC A graduate of the University of South Carolina she has built a reputation as a highly successful entrepreneur She sits on the board of directors for the GWBC Waterworks Visual Arts Center Families First and is a member of the WBENC Forum Leadership Traci was selected the 2012 North Carolina Women in Business Champion of the Year by the Small Business Administration

OUR PROCESSOur INVeRT program is the key to providing each Crescent customer with true third-party quality assurance INVeRT is a set of clear guidelines based on customer specifications and years of experience utilized not just to

diagnose issues but also to offer cost-effective solutions and prevent these same issues in the future We call our system INVeRT because when customers encounter problems our program is the catalyst that ensures the project changes direction to move away from the issues and towards the solution

SERVICEDrain Commissioning Programs

As part of the INVeRT system Crescent has developed a modified PACP program to evaluate lateral drain systems more efficiently Specific locations of issues noted during the inspection process are marked then all problems are categorized

and assigned severity codes Repair recommendations are made based on Crescent research and customer specifications and any issues requiring repairs are tracked through completion and then re-inspected By working closely with engineering groups Crescent can assist in eliminating costly onsite corrections caused by changes in code or site planning as well as provide updated accurate as-built conditions for sites with consistent maintenance issues or those requiring renovation

Energy Services Utility cost reductions even modest ones can have a tremendous effect on operating budgets Crescent helps customers locate these reductions with our energy audit program A recent program developed for an existing customer has provided the

potential for a 500 return on the cost of our services in the first year for locations considered to be average energy consumers

ldquoQuality Assuredrdquo

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
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  5. BYOD Article
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Page 11: MBEConnect Profiles Winter 2012 Issue

11MBEConnect Profiles | WINTER EDITION 2012

Floor Flatness amp Floor Levelness (FFFL) In todayrsquos retail environment no single building component can have more effect on customer perception of cleanliness than a finished concrete floor Tens of thousands of dollars spent on decor will seldom be

appreciated when a customerrsquos first impression of a site is that of a dirty floor When that unsightly tile is a result of a poorly finished floor no amount of stripping and refinishing will correct the problem Without a floor specification based specifically on your traffic conditions customer perception and floor tile maintenance costs will never improve

Project Management Crescent operates under the basicc philosophy that all programs must be managed in a manner that maintains a consistent focus on the customerrsquos best interests Customers only receive

functional and financial benefit from inspection data when the issues are corrected Commissioning programs must take into account that construction schedules are tight delays are costly and accountability is a must It is extremely important that a commissioning firm retain a working knowledge of industry and customer specific procedures in order to ensure data is procured and conveyed in a timely manner repairs are scheduled with responsible contractors and their completion is verified and all issues are reported and tracked to maintain accountability and prevent future occurrences

ThermographyEIFS InspectionsSince the 1980rsquos EIFS has been a standard exterior finish for many US retail buildings Numerous lawsuits forced building codes to include drainage systems in most wood stud construction however there are still many

areas where building codes do not require the use of flashing or sealants for EIFS installations on commercial metal stud or CMU wall construction In order to function properly as a waterproof insulated exterior wall covering EIFS must be architecturally designed and installed in a system

Arc Flash Hazard StudyThe 2012 NFPA 70E requires commercial facilities have an Arc Flash Hazard Study performed so equipment can be field labeled to warn of the potential electric arc flash hazard Crescentrsquos Arc Flash program is one of the best in the industry

Customers are provided with updated one-line electrical drawings an engineer sealed study and labeled components to remain in full compliance with the latest regulations Capital investments in existing or new facilities can benefit from cost reductions when these Arc Flash Studies are combined with our other electrical services

ToraLab A full service developer offering custom solutions for all major mobile platforms including iOS BlackBerry Android Windows Phone 7 WebOS amp Kindle In addition to mobile applications custom web and Mac OS development services

are also available As a division of Crescent we started our development careers by creating internal applications to provide more efficient service to our customers After several of these applications garnered attention from the construction industry and development community we began to focus our attention on developing for public consumption

TORALAB IN THE NEWS

Business Article

Tablets in Construction

App-etite for Construction

App Builders in Construction

CLIENTSbull Food Lion LLCbull Haris Teeter Incbull Southern Companybull Skanska USA Incbull Darling International Inc

TESTIMONIALSldquoI am so glad to see that Crescent will continue to be one of my lsquogo-torsquo development groups for softwarerdquo

ndash Paul Schottland Manager Software Development and Architecture Group Skanska USA Inc

ldquoFor the past seven years Crescent has provided Harris Teeter with innovative building survey and inspection solutions that assure the long term value in our capital investmentsrdquo

ndash Glenn ThomsonVice President of Construction Harris Teeter

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 12: MBEConnect Profiles Winter 2012 Issue

12 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROn II ROn SR ERIC HARLAnD OWnERS

CONTACT9401 INDIAN CREEK PKWY STE 250 OVERLAND PARK KS 66210

TEL 9134698900 | EMAIL INFOEVOLVSOLUTIONSCOM

ABOUT USAt Evolv Solutions we help you improve your business by integrating best-in-class document technologies to streamline business processes and improve competitive advantage How we put it all together is what sets us apart We take skilled people who know your industry arm them with cutting-edge technology and let them do what they do best - help you work smarter

OUR TEAMRonald Harland Sr is the founder and President of Evolv Solutions With the increasing demand of supplier diversity initiatives he saw an opportunity to create a small firm capable of providing document management and information technology ideas across a wide-range of solutions for Fortune 500 start-up and government institutions

Ronald Harland Jr is a Co-founder and Vice President at Evolv Solutions Ron helped transition Evolv from idea to reality and oversees the organizationrsquos operational infrastructure Ron has a technical background as a Systems Analyst and is highly focused on new business development technical resources process implementation and management of IT systems

Eric Harland is Vice President of technology and marketing at Evolv Solutions LLC He is also Co-founder of MBEConnect the first Social Network for minority- and women-owned businesses He brings more than 15 years of technical expertise in developing and designing enterprise level solutions in a variety of market segments

SMALL BUSINESS GETTING BIG BUSINESS

DONE RIGHT

MANAGED PRINT SERVICESEvolv represents some of the most advanced office equipment systems available We are experts when it comes to managing our clientsrsquo document workflow and office equipment fleets

OFFICE SYSTEMSManaged Print Solutions (MPS)Sales Leasing Maintenance Supplies and Training

Managed ServicesPrint amp Mail Facilities Management Document Workflow and Storage Solutions

Print Supply Management ServicesWeb-based Forms Ordering System Outsourced Digital Print Production Wide-format amp Engineering Output Over-flow Digital Print Support Physical Forms Management Digital Forms Management Desktop Publishing

Evolv also operates an in-house Digital Print Production Center with a print production capacity of 250000 pages per month

Document Management and Information Technology

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
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  4. Windows Phone
  5. BYOD Article
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Page 13: MBEConnect Profiles Winter 2012 Issue

13MBEConnect Profiles | WINTER EDITION 2012

SCANNING amp IMAGINGEvolv operates a state-of-the-art scanning and imaging services bureau Our center provides an end-to-end solution for processing nearly any volume and type of document in a secure environment

Imaging Service Bureau Capacity 45 million images per month

Services ProvidedDocument Conversion Records Management Sensitive Fragile or Aged Documents Data Capturing Over-flow Scanning Support Invoice and Bill file Conversion IndexingOCR Projects Wide Format Scanning

SERVICE SCAnnInG amp IMAGInGWe provide the workspace use of equipment and software necessary to perform nearly any scanning and imaging work or document conversion project We pick up your documents (A8 up to E size (engineering) documents) Our facility is secure and our trained customer support staff is available to assist you with scheduling setup and system support issues while yoursquore on site

IT STAFF AUGMENTATIONOur Technical Staffing Solutions are designed to provide contract staffing workforce management temporary staffing project management outsourcing and contract compliance services Our Technical Staffing Solutions ensure your organizationrsquos success whether managing an entire program or providing contract staffing services

Staff Augmentation Evolv provides Information Technology resources for short-term or long-term needs

Contract-to-hire Evolv allows you to determine if an employee is the right fit for the company by observingthe employee on the job

Direct Placement Evolv is responsible for IT staff recruiting and screening of candidates for your selection

Vendor Managed Staffing Evolv assists you in managing your staffing suppliers streamlining billing reducing overall costs and providing better quality control

Facilities Management Support Evolv can provide staffing services if you are seeking to outsource the day-to-day operation of your print production mail room or call center operations

FEDERAL IT SERVICESwwwevolv8astarsteamcom

COnSTELLATIOn IFunctional Area 1 - NAICS 541511Functional Area 2 - NAICS 541512Functional Area 3 - NAICS 541513Functional Area 4 - NAICS 541519

Professional Services - Candidate Selection Online technical tests SME Evaluation Reference Checks Drug amp Background Personality Profile Unconditional 90-day guarantee for permanent placements

Information Technology - Programmers Web Developers Systems Analysts QA Software Testers Configuration Managers Database Administrators Development and Support Database Analysts Help Desk and more

CLIENTS Bureau of Reclamation Glaxo Smith Kline Internal Revenue Service Johnson amp Johnson Kansas City Power amp Light (KCPampL) KCMO School District KeyBank Met Life Missouri Department of Conservation Sporting Kansas City Truman Medical Center White House Communication Agency

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 14: MBEConnect Profiles Winter 2012 Issue

Like most business start-ups World Wide Technology (WWT) began as a small operation with very few employees and a vision to offer a service that would add value to an industry However unlike most startups WWT has made the leap from small business to international technology corporation and is now the largest African American-owned technology business in the country with over $4 billion in annual sales

Founded in 1990 WWT began in St Louis Missouri as a niche minority supplier catering to the technology and supply chain needs of commercial and federal customers Over the past 22 years WWT has become a leading Systems Integrator providing technology products services and supply chain solutions to the commercial government and telecom sectors Specialties include unified communications security data center wireless mobility and eCommerce Now WWT has expanded well beyond St Louis employing over 2000 in facilities located in most major US cities and sales offices around the globe

Chairman and co-founder David Steward has guided the company to once unimagined levels of accomplishment over the past 22 years Success for Steward and WWT have come through traditional hard work and dedication and also becoming an innovator in the industry Distinguishing WWT from its competitors was the ability to have all of its inventory and information connected and managed electronically in real time before widespread use of the internet Using this technology allowed WWT to conduct business in a more cost-efficient quick and effective manner all while using fewer workers Major clients include many Fortune 500 companies Telecom and Federal Government agencies In addition WWT has strategic partnerships with many OEMrsquos including Cisco Dell HP EMC and VMware

The remarkable success of WWT serves as an inspiration to small diverse businesses across the country But despite the rapid growth success has not turned WWT into a corporation with a standard supplier diversity program Supplier diversity is one of three components of WWTrsquos Corporate Development Program (CDP) which also includes Small Business Enterprise and Corporate and Social Responsibility components Being a certified MBE continues to shape the way that WWT does business especially when it comes to including small and diverse companies in their supply chain ldquoWe make a conscious effort every single day to explore opportunities to partner with diverse companiesrdquo says Shay Gillespie who is actively involved with the companyrsquos supplier diversity endeavors as the Corporate-wide Supplier Diversity Manager at WWT ldquoWe understand the challenge having been a small MBE in the technology sector Coming from that world we are committed to ensuring value added diverse partnerships are realizedrdquo she adds

World WideTechnology

Built from the ground-up World Wide Technology

has become one of the largest African

American owned MBErsquos in the country

while thoroughly incorporating other

small and diverse businesses in their global operations

An MBE for MBEs

copy All rights reserved

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
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Page 15: MBEConnect Profiles Winter 2012 Issue

Rather than base supplier diversity goals solely on spend or percentages WWT relies on tangible objectives that can better benefit diverse businesses and lead them to long-term success Goals of the CDP include to provide customers an opportunity to partner with a global world-class minority organization to create mutually beneficial partnerships with other minority organizations to support continuing development through mentoring programs and supplier collaboration to implement recruiting efforts directly aimed at attracting minority talent and to enhance community and civic responsibility through local and national outreach programs WWT continues to attain each of these goals and exceed expectations year after year

The more successful WWT becomes the more they spend with diverse businesses and it is their goal to increase their spend with diverse businesses each year In the first 3 quarters of 2012 alone WWT has spent $73 million with 191 MBEs WBEs and small businesses This amount nearly doubles their total 2011 spend of $477 million with 78 suppliers

WWT understands what it takes to become a successful MBE and to take a small business to the upper echelon of success and offers resources for those looking to do the same There are many opportunities for knowledge-sharing and support available to diverse suppliers through WWT ldquoOur door is always open WWT offers informal mentoring and leadership to MWBEs on a case by case basisrdquo says Gillespie Hands-on interactive events are just one type of mentoring opportunity provided by WWT For example ldquoIn August we invited an MBE to WWT to spend the day with key decision makers as well as our Chairman We discussed WWTrsquos capabilities and they learned about potential ways to partnerrdquo explains Gillespie ldquoIt was a successful eventrdquo

Long-term collaborative business ventures with diverse firms are another important component of supplier diversity at WWT ldquoWe have been working with an MBE since 2006 providing them with business development accounting resources and equipment procurementrdquo explains Gillespie ldquoThey partner with us on some of our large projects including a large aviation company as well as a many other federal entitiesrdquo Relationships like this and others that have been in place for over ten years enables the diverse suppliers to

grow and develop alongside WWT as their needs evolve and expand

Involvement in diversity outside the supply chain is also critical to WWTrsquos supplier diversity formula WWT is heavily involved with local supplier diversity organizations

especially the St Louis Minority Supplier Development Council (SLMSDC) Gillespie is provided executive direction by Ann Marr who oversees strategic direction of the CDP program as the Executive Sponsor Marr is also Vice President of Human Resources and an active member of the Board of Directors for the SLMSDC WWT is also involved in the St Louis Business Diversity Initiative and a frequent volunteer with the SLMSDC

With all of these efforts itrsquos obvious to see why WWT has won several awards as an MBE supplier and corporation WWT was named as one of 12 Regional Suppliers of the Year at the 2012 NMSDC National Conference in Denver in addition to similar honors from chapter organizations in Northern California Houston and Atlanta earlier in the year Corporate responsibility and a positive environment also landed the company on Fortunersquos 100 Best Companies to Work For in 2012 WWT has also been named the 2010 Supplier Award by ATampT for helping the telecom giant and Billion Dollar Roundtable member deliver outstanding service These honors are just a small sample of the growing list of accolades bestowed upon WWT by organizations and

companies from across the country

WWT understands that finding connections can be difficult for diverse businesses and the company promotes its idea that passion and perseverance are keys to maintaining a healthy business WWT belongs to 34 of the 36 councils and attends 23 business opportunity fairs and expos and more than 40 conferences awards galas diversity events annually in their quest to find the best value-added diverse suppliers in the country WWT serves not just as an example of what a small diverse business can become but also what a corporate supplier diversity program should be

WWT is always looking to expand its supplier base amp reach out to other diverse businesses

Companies interested in becoming a part of the CDP at WWT are encouraged to read more about the program and register online at www2wwtcomcompanycorporate_development_program

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
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  5. BYOD Article
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Page 16: MBEConnect Profiles Winter 2012 Issue

16 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

GEnE LIMCEO

COnTACT1317 5TH STREET 3RD FLOOR SANTA MONICA CA 90401

TEL (424) 244-1344 | EMAIL GENEMAV12COM

HISTORyWe are a group of creative problem solvers bound by a passion for entrepreneurial excellence creative accomplishment and unwavering and principled integrity Organizations come to us for the unique and different We do what others think is too difficult Our clients are always looking for ways to increase their brand and out-innovate their competition They turn to MAV12 because regardless of the challenge we find a way to get it done And done right

We believe there is a place in the market for a creative agency that is the go to company for the impossible

LEADERSHIPGene Lim CEOGene has over 20 years experience in marketing and advertising Gene is a graduate of USCrsquos Marshall School of Business He is a strategic leader with talents in concept development design branding marketing promotions emergent technologies and a commitment to excellence that make him a unique asset He was previously the founder and partner of Mozaik a packaging and displays firm and Tunis a marketing promotions firm still operating successfully and currently owned by a public company

Genersquos philanthropic endeavors include serving as global committee chair of strategic alliances for EO (Entrepreneursrsquo Organization) a member organization of 8700 business leaders with chapters in 42 countries As a volunteer member leader he has created strategic alliances and partnerships with corporations governments media business and youth organizations around the world He has raised millions of dollars in contributions from Fortune 500 corporate partners Gene also represents the United States on the G20 YEA (Young Entrepreneursrsquo Alliance)

Jamie Douraghy Vice COOJamie is the key individual in keeping things running smoothly He is the former president and founder of Artisan Creative a staffing and recruiting firm for the creative industry in existence for over 16 years Jamie is also an accomplished fencing champion

PRODUCTS amp SERVICESMAV12 is an integrated agency offering advertising and marketing solutions across many industries markets media types and marketing channels We are broad and deep in our ability to make tough challenges become golden opportunities and problem solve our clientsrsquo greatest and most pressing needs

We aim not only to please but to challenge conventional wisdom and imagine new possibilities Our teams are structured to meet and exceed each clientrsquos need and budget Every project follows our general process of strategy planning ideation design content creation and execution

OnLInE Brand Integration Viral Marketing Interactive Websites Mobile Apps Banners Video Production | Animation Front and Backend Development

EMERGInG TECHnOLOGIES SEO | SEM Media Planning | Buying | Management Analytics amp Intelligence Influencer Outreach Augmented Reality Social Media Campaigns | Engagement Management (SmarterSocialMediacom)

COnSULTInGOur services are not limited to marketing and advertising but can be applied to deeper levels of your organization your products and services or core business offerings Our teamrsquos extensive knowledge in building brands and running companies is also at your disposal to consult regarding your business at large or specific segments such as operations or manufacturing

The Business of Creativity

OFFLInE Branding Identity amp Naming Direct Mail Packaging Collateral Kits POP | POS Display | Signage

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 17: MBEConnect Profiles Winter 2012 Issue

17MBEConnect Profiles | WINTER EDITION 2012

SMARTER SOCIAL MEDIA Smarter Social Media is MAV12rsquos social media marketing division Smarter Social Media is a passionate team of savvy marketers ready to help you engage with your customers align with influencers and create measurable solutions

Facebook Marketing Twitter Marketing Blogging Influence Outreach New Media Strategy

PARTIAL CLIENT LIST Acura Adobe Bacardi Best Western DirectTV DreamWorks Eastern Ban Epson Honda Infiniti

TESTIMONIALSldquoGene is a creative tenacious strategic partner and an individual of high integrity Wersquove worked through some challenging situations together and Irsquove appreciated his win-win approach his creativity his willingness to partner and his patient solution-oriented approach Hersquos terrific to work with and in our business relationship dealings Irsquom fortunate enough now to call Gene a friendrdquo

ndash Allison Saltzer Sr Business Development Manager - Strategic Channels Microsoft (business partner)

Top qualities Great Results Expert Good Value ldquoIt has been my great pleasure to have known and worked with Gene He is very bright very creative extremely well organized and a pleasure to work with Not only does he find great creative solutions to problems but he clearly understands the practical and financial requirements of his work I can recommend him without qualificationrdquo

ndash Jim Twerdahl (client)

Top qualities Great Results Personable High IntegrityldquoGene is the best service provider I have ever worked with hands down He exceeds expectations at every turn while maintaining a perfect balance between professionalism and camaraderie He dedicates himself to serving others and providing superior results I have produced many projects with Gene where his partnership in the creative development of a project has been just as critical as his high quality execution of it ldquoResourcefulrdquo is an understatement in describing Gene He can always find a way to get something done in the best way possible and offers solutions that no one else can He is a true pleasure to work with and I trust that any project I give him is in the most honorable and capable handsrdquo

ndash Kristy Davis RAPP(client)

Jaguar Lexus McCafe Mercedes-Benz Moet Hennessy USA Red Bull The Ritz Carlton Toyota SC Walt Disney

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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Page 18: MBEConnect Profiles Winter 2012 Issue

18 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

FRAnK V PAYnE PMPCHAIRMANCEO

6525 THE CORNERS PARKWAY SUITE 510 NORCROSS GA 30092TEL 678-558-0146 | EMAIL FRANKPAYNEPQCINTERNATIONALCOM

meetachaitanyapqcinternationalcom

ABOUT USWe are an integrated consulting solutions provider that builds Powerful Quantitative Creative offerings and delivers exceptional BPO Construction Consulting Engineering Events Human Capital Development and Technology solutions

Talented people are at the heart of PQC International Founded in 1991 PQC has thrived on a singular business concept

Provide an enjoyable work environment offer ample opportunity integrity and commitment Our associates are experts in their respective fields passionate about what they do and committed to producing measurable results for our clients

Our corporate culture is a unique blend of the structure and discipline of the U S Army combined with the extraordinary business values of the Procter amp Gamble Co Frank Payne PQC Internationalrsquos CEO and visionary credits both institutions with providing the foundational knowledge required to operate a thriving company

Our motto We Do Not Compensate Effort - We Compensate Measurable Resultstrade is a testament to our courage and commitment to everything that we undertake be it a high-visibility revenue-generating project with a corporate giant or a one-on-one outreach initiative executed by our associates

LEADERSHIPFrank V Payne is an internationally recognized ldquoProject Management Evangelisttraderdquo and a sought-after project management and business speaker facilitator executive coach and author He is known globally as a ldquoserial entrepreneurrdquo and philanthropist founding and leading over 10 growing and profitable companies as well as several outreach programs under the ldquoWe Care Foundationrdquo He is the author of over 15 books and has 27 products to his credit Frankrsquos speaking engagements draw record crowds around the world He is constantly called upon by Fortune 500 firms to inject renewed vigor into their organizations with his powerful delivery

He has over 20 years of field-tested experience from Procter amp Gamble and as a US Army Combat Commander He also has hands-on experience on hundreds of projects worth over $65 billion spanning across 12 countries Frank has tremendous experience on diverse projects but the one constant in everything that he undertakes is his insistence on measurable results in fact we have it emblazoned on our uniforms

Frank is known as a speaker who can spin a yarn tell a tale and enliven the most mundane subjects transforming them into the most enduring ones

Frank believes that every associate of PQC needs to ldquosee the end before the beginningrdquo this is why PQC International continues to be a strategic global consulting firm focused on changing the world ldquoone mind at a timerdquo

MISSIONPower drives innovation and expertise in ourQuest to deliver measurable client solutions whileConnecting with our communities

SERVICESGLOBAL SOLUTIONS PQC International is a global consulting solutions provider and delivers measurable value in the following Growth Platforms

AnalyticsAt PQC International this nebulous approach has been practiced and perfected to the point where we ask ourselves at the outset of every project - what if analytics were leveraged as a strategic weapon

instead of a tactical tool What if numbers were embraced not as a function but as a principle The answer we come up with is the same we realize that we would then have a fully operational measurable universe In other words with our solutions delivery clients ldquobridge the chasmrdquo from analytics based environments to Business Analytics Ecosystems

Powered By Measurable Solutions

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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  9. YouTube
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Page 19: MBEConnect Profiles Winter 2012 Issue

19MBEConnect Profiles | WINTER EDITION 2012

Business Process OutsourcingAmong our vast areas of expertise here at PQC International we offer Business Process Outsourcing including a variety of services Call Center Management provides numerous challenges such as high-service

level demands limited payroll accurate forecasting flexible scheduling and constantly changing adherence needs

ConstructionAt PQC International we assist our clients with completing their construction projects on schedule and within budget Our construction consulting team knows the dynamic between the client architect and

the contractor Because of this we are able to provide professional and experienced services that result in project decisions that are affordable and timely

ConsultingAt PQC International our consulting services include Balanced Scorecard Development Business Analytics Business Case Development Business Intelligence Change Management Global PMO

Implementation amp Execution MampA Integration Risk Management and Strategic Plan Development amp Execution

EngineeringAt PQC International our engineering services include Engineering Design Center Forensic Analysis Industrial Design Lifecycle Management amp Maintenance Services and Manufacturing Optimization

Human Capital DevelopmentAt PQC International our HCD services include Competency Development Boot Camps Competency Needs Analysis Leadership Academy Boot Camp Learning Management Solutions Mentoring amp

Coaching Performance Consulting Talent amp Organizational Assessment and our PQC Learning Approach

TechnologyAt PQC International our technology services include Microsoft Application Development Mobile App Development SAP Program Management SAS Implementation and Software as a Service

HONORSPQC an Atlanta-based management consulting firm has been recognized by The Coca-Cola Company (TCCC) for its outstanding work on several major Coca-Cola projects consistently PQC has been honored with the prestigious ldquoPartners in the Promiserdquo in the past

On November 8 2012 PQC International graduated from the Accenture Diversity Supplier Development Program (DSDP) III and received the Protege of the Year Award

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
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  9. YouTube
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Page 20: MBEConnect Profiles Winter 2012 Issue

20 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

RICK MCKAYPRESIDENT

COnTACT7570 W 21ST ST N BLG 1006 SUITE C WICHITA KS 67205

TEL 316-722-2500 | EMAIL RICK4MYPROMOCOM

HISTORyPromo Depot Inc is a minority owned full service promotional products supplier providing solutions to recognize excellence and promote corporate branding Centrally located in the heart of the United States our

team has serviced customers worldwide for over 25 years

With in-house research order processing and art development we offer the industryrsquos fastest turnaround times

Our continued success lies in our unique ability to keep a personalized touch on even the most extensive projects From corporate incentive fulfillment programs which require warehousing thousands of pieces of merchandise to one-time custom orders for special eventshellip wersquove got you covered

LEADERSHIPRick McKay PresidentIn 1985 I began my quest for ldquoproviding a service to the worldrdquo while working for the Pizza Hut Corporation right out of college I was challenged to bring 10000 restaurants under ldquoone umbrellardquo and provide thousands of creative logorsquoed products to each market With more than 15 years of experience and with me being of Hispanic originhellip Pizza Hut encouraged me to branch out on my own and become a minority business owner and continue to serve them

With my passion to provide the world with great products that make them smile while providing services to help their specific brand explodehellipPromo Depot was on its way Today we serve brands such as Pizza Hutreg Taco Bellreg Sonic reg and Cox Communicationsreg to name a few We provide everything from promotional products uniforms awards wearables and print products to all

OUR WORk

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
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  9. YouTube
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Page 21: MBEConnect Profiles Winter 2012 Issue

21MBEConnect Profiles | WINTER EDITION 2012

PRODUCTS amp SERVICESUnlike many promotional merchandise distributors we offer manyin-house production services to help shorten lead times and strengthen customer service

Creative Department Logo Design Print Design Web Pages Online shopping sites Inventory Control Warehousing

Imprinting Digital Printing Screen Printing Transfer Printing and Sublimation Embroidery Die-Cut Graphics Direct to Garment

Logorsquoed MerchandiseThe products you want The prices you need Delivered just whenyou need them All right here Promo Depot offers thousands of innovative products and industry-first services such as next-dayshipping even on new orders

Marketing CampaignsSales promotion is one of the four aspects of the promotional mix (The other three parts of the promotional mix are advertising personal selling and publicitypublic relations) Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability

Signs and BannersWe specialize in printing photo-quality full color graphics Utilizing a variety of wide-format digital printers flat bed roll presses and offset print methods to deliver great quality and maximize cost-effectiveness

Product LinesPromo Depot is proud to be a distributor of a diverse selection ofpromotional merchandise

Graphic DesignOur graphic design services include Ad Design Banner Design Brochure Design Calendars Catalog Layout Expo Display Design Illustration Logo Design Mailers Newsletter Layout Photo Manipulation Postcards Poster Design 3D computer modeling and rendering

ApparelT-shirts to Dress Shirts to support all campaigns and event marketing School pride and corporate branding

AWARDS amp RECOGNITIONFinding the perfect award is just a phone call away Give our experts a call to discuss our in-stock and custom options for awards Traditional and creative personalized awards

CLIENTS Cox Communicationsreg

Cox Solution Storereg

Pizza Hutreg Sonicreg

Taco Bellreg KFCreg

Koch Industriesreg

YUM Brandsreg

Oasisreg

Cargillreg

TESTIMONIALSldquoCox Communications has consistently demonstrated commitment to minority business development We know having a diverse supplier base that mirrors our diverse customer base yields a diversity of perspectives experiences and expertise that benefits us all and helps strengthen the economic infrastructure of the communities we serve In 2007 the Cox Central Region Minority Spend committee forged a successful partnership with Promo Depot to promote awareness and introduce relevant purchasers within various departments at Cox Through our partnership Promo Depot solicits and receives feedback that helps them continuously improve their quality and service Our relationship has been a win-win for both companiesrdquo ndash Jennifer Bergman Vice President of Business Operations ndash Central Region Cox Communications

ldquoPromo Depot Inc is one of the premier suppliers in the MidAmerica Minority Supplier Development Councilrsquos network It has been a pleasure to work with Rick and his team but most importantly they always deliver They are locally becoming the ldquogo tordquo company for promotional itemsrdquo ndash Donna Wright Vice President - Wichita MidAmerica Minority Supplier Development Council

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
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              25. Button 6040
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Page 22: MBEConnect Profiles Winter 2012 Issue

By Darrius Wright amp Milton Reagans

Technology is the largest factor today that affects the growth development and success of business It is the one business tool that can simultaneously decrease costs increase profits and enable one to meet customer expectations while fulfilling customer needs The challenge for businesses today is identifying which technologies are being utilized within an organization which technologies are aiding business growth and how to reimagine and restructure these technologies to maximize results

Most businesses correlate technology with machines and associate machines with only tangible products neither of which is necessarily true Understanding that technology is more than computers televisions smart phones and their associated programming can help business owners better use technology to benefit their business The complexity of technology is that it is less interactive than a human employee who can generate feedback on how best to integrate them into their organization Here is a guide to taking the aspects of technology that are difficult to comprehend and simplifying them - demonstrating how new approaches to technology can benefit a business

How can technology processes decrease costs increase profits and fulfill customer needs

These are actions or continuous operations that can be targeted to produce specific results Automation for example is a process and a form of intangible technology This operation is created to fulfill a specific purpose - taking

things that are done manually and making them automatic reducing the time effort and costs associated with manual processes A business in government contracting spends hours manually researching solicitations Replacing manual searching with automated notifications reduces the time taken to find relevant contract opportunities maximizing time and labor dollars After identifying other functions that could benefit from automation they invested in automating various procurement operations such as capture management pricing analysis proposal development and staff modeling By scaling the automation technology the company can collect and deploy data from specified sources into various process applications This also enables the company to complete various internal operations automatically and simultaneously

How can technology methods decrease cost increase profits and fulfill customer needs

A methodology to identify poorly developed products and services in a company while replicating the best quality products or services will reduce costs by exposing deficient and flawed execution of processes This information is applied to corrective actions that mitigate undesirable outcomes Corrections lead to increased efficiency decreased deficiencies development of better products and services and a better customer experience and brand Quality assurance and control methodologies can be scaled and reformatted to monitor correct and duplicate employee performance identify and improve communication protocols

TechnologyThe Innovative SIMPLIFICATION

Technology is the practical application of knowledge in a particular area a manner of accomplishing tasks using particular processes

methods or knowledge

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 23: MBEConnect Profiles Winter 2012 Issue

across multiple platforms or used to manage customer service experiences Companies can reimagine what they are manufacturing and apply the same methodologies of quality control and assurance to change the dynamics of business

How can technology knowledge decrease cost increase profits and fulfill customer needs

Developing an understanding of machines and technology is a passion and math is the technological tool of preference to develop that understanding Formula-based solutions in the scientific context require both quantitative knowledge and expressions of Unknowns numbers and variables Take the example of a firm specializing in refurbishing electronics who wants to increase sales by 150 on average each month for less than or equal to a 25 increase in annual operating cost Refurbishing cellular phones represents 90 of sales with 85 of labor time spent in the refurbishing process for this firm The first important thing the company does is identify all quantitative knowledge to develop a sound formulaic approach to solving the problem including time periods of measure current monthly sales figures desired sales figures current monthly operating costs and the percentage of operating costs associated with labor To increase sales the company can clearly see an infusion of personnel in the cellular refurbishing process would help them to reduce the time of this process increase the number of customers they are able to service and grow sales This is the unknown variable the company chooses to manipulate and begins to calculate how many personnel they must hire to help them reach the sales volume goal Scaling knowledge throughout an organization would require manipulation of other pieces of the formula to create other outcomes Instead of hiring more people the company may decrease operating costs or change the business model to reflect the core competency and market trend of increasing numbers of cellphone users in the market Formulas

The Innovative SIMPLIFICATION

represent the applied knowledge of constants and changes that effect business Formulas when manipulated begin to reveal answers to different questions solutions to different problems and applications to completely unrelated models

Once a company is able to identify the various technologies that support its business model auditing these resources helps a company understand how profitable these investments can be over time Companies who monitor the use of technology also discover how technologies can be redeployed to various parts of the company and scaled across its infrastructure This data on which operational decisions can be based comes from the technology itself and provides additional practical information that can be further analyzed and audited Once a company has laid the technological infrastructure that will benefit the organization one would use that same infrastructure and the data it provides to inform how to better increase productivity and efficiency in the organization taking what is currently in use innovating and manipulating these resources to produce specific desired results

Technology at its core is like an employee a tool meant to serve company needs and every company has different needs Just like employees technology should be vetted trained monitored measured and deployed to a specific purpose But it is when technology is reimagined through simplification innovation or necessity that technology becomes more

Darrius Wright and Milton Reagans are the co-founders of HumaCom Labs a technology research amp development and process development firm Specialists in federal government contracting computer science and engineering they endeavor to change the world through the changed perceptions of technology For more information contact datahumacomlabscom

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
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Page 24: MBEConnect Profiles Winter 2012 Issue

24 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

nORBERTO AYALA-FLORES PRESIDENT

COnTACT1925 CENTRAL SUITE 201 KANSAS CITY MO 64108

TEL 816-283-8300 | EMAIL INFOPUENTEMARKETINGCOM

ABOUT USIn Spanish the word ldquopuenterdquo means ldquobridgerdquo At Puente we build bridges between cultures languages and generations We make connections with brands and the people they want to reach In this case we have a specialty with the Hispanic market yet we understand the role of acculturation and have that firmly in mind when we devise plans and strategies Just as many Latinos live in two worlds so does Puente Marketing Our experience is firmly rooted in both the general market and the Hispanic market We are uniquely qualified to help brands pursue opportunities with one or both audiences

Puente Marketing was conceived on the proverbial napkin in a Brookside coffee shop nestled in the heart of the Kansas City metro area You might think that a very unlikely place to ponder the Hispanic opportunity After all the Kansas City market only boasts a Hispanic population of about 10 The national average is 16 And sooner than you think that average will be over 20 (Ask us about The 2050 Rule) Yet the growth in Kansas City market has been astounding From 2000 to 2010 the Hispanic population grew 85 (from 92894 to 172332) And itrsquos projected to grow to 203183 in 2016 If yoursquore a marketer or an organization that depends on growth from the public sector you canrsquot ignore the Hispanic marketplace

Puente Marketing is about helping businesses and organizations identify and understand their opportunity with the growing Hispanic marketplace Our approach is fairly simple and is broken down in three easy steps Analyze Act Advance Wersquove been doing this since September 2003 with local regional and national companies

HISPANICS REPRESENT OPPORTUNITyAccording to a recent census survey done on Hispanic population growth in the United States Especially in the rural areas where the Hispanic population has even revived some of the small communities In the states of North Dakota South Dakota Minnesota Iowa Nebraska Kansas and Oklahoma the Hispanic population grew by 75 while the overall population grew just 7 (based on comparing 2000 to 2010 census numbers)

Opportunities for marketers are Kansas City Omaha Wichita Oklahoma City Springdale Rogers Des Moines St Louis and many other markets less obvious than the coastal cities of Florida California and Texas So what better place to begin than in the heart of this new awareness

LEADERSHIPnorberto (Rob) Ayala-Flores PresidentNorberto (Rob) Ayala-Flores President of Puente is US-born of Mexican parents and embraces his cultural roots Rob is a 25-year advertising veteran in general market and Hispanic market arenas with experience in both B2B and B2C He has deep experience in working with building and growing brands both nationally and locally and helping them grow and retain their customer base

Prior to starting his own marketing firm Puente Marketing Communications in 2003 Rob worked primarily with advertising agencies and general market clients He was instrumental in

THREE PILLARS ONE BRIDGE

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
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              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 25: MBEConnect Profiles Winter 2012 Issue

25MBEConnect Profiles | WINTER EDITION 2012

developing education programs for both the agency and clients in helping them understand and explore the opportunities in the burgeoning Hispanic market nationally and locally He created the first LSM program addressing the Hispanic market store-by-store for the RentWay and HomeChoice brands

SERVICES Account Management Creative amp Production Research Media Planning and Buying Database and Market Analysis Integrated Marketing Translations Cultural Education

CLIENT WORk Avila University Bayer Animal Health Bozell Commerce Bank El Centro Inc GPC Pet Products Jiffy Lube ndash Heartland Automotive Services Price Chopper Hallmark ndash Sinceramente Hallmark TracFone Tractor Supply Company UMB Walsworth Yearbooks Westlake ACE Hardware Worldrsquos Best Cat Litter YMCA of Greater Kansas City

THE HISPANIC MARkETOpportunity is a two-way street Brands are seeking new audiences And the Hispanic audience is seeking new brand experiences Their community is ready and waiting to be engaged The Hispanic community may very likely represent the ideal target audience for several reasons

They tend to invest in the things that are important to the group their family

They tend to more enthusiastically refer family and friends than the general population

They are often more brand loyal And they prefer to do business with brands that recognize and

respect them from a cultural perspective Brands who create messages for them rather than

merely translate general market communications will gain much better results and have a better chance at creating lasting relationships

Latinos recognize when a brand has made the attempt to understand them Translation is a shortcut that rarely connects In fact it can undermine relationship building

When communications are created out of an understanding of the culture they accelerate relationship building And the benefits to both brand and consumer multiply Brands would be well rewarded to recognize this growing opportunity Itrsquos less the question ldquoCan you afford to market to this audiencerdquo Itrsquos more the question ldquoCan you afford not tordquo This audience may very well see your brand as an opportunity for them as much as you see them as an opportunity for you

TESTIMONIALSldquoWe worked with Puente Marketing to help us determine the best approach in helping our client Heartland Automotive Services Americarsquos largest Jiffy Lube franchisee understand and identify the best markets out of more than 480 stores within the Heartland Automotive stores across the US Their approach to educating the client internally first about the unique differences within the Hispanic marketplace throughout their retail footprint and then identifying their best opportunity for a successful pilot program made a lot of sense The Hispanic advertising campaign test promotion drove an increase of new trial customers by 53rdquo

ndash Steve Kuegler Partner in Charge Data Analysis Bozell

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 26: MBEConnect Profiles Winter 2012 Issue

26 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

KAREn SCARPULLAPRESIDENT

COnTACT132 S NORTHWEST HIGHWAY SUITE 106 BARRINGTON IL 60010

TEL 8473820400 | EMAIL KARENX10SOLUTIONSINCCOM

ABOUT USX10 Solutions focuses on innovative marketing strategies sales development and training solutions to support your organizationrsquos initiatives

Our versatile marketing team is experienced in developing implementing and managing cutting-edge marketing strategies to drive brand awareness and business growth for clients across diverse industry sectors

The sales development team transforms sales goals into actionable plans to drive customer acquisition and increase revenue Our ability to build deep-rooted customer relationships is at the foundation of any sales effort

Our crackerjack group of trainers combines their passion for education with an improvisational background to deliver a truly unique training experience

We are committed to delivering superior customer service that consistently surpasses client expectations We have a history of transforming business goals and solutions into bottom line results with seamless execution

OUR TEAMWith over 25 years of marketing and sales experience our leadership has assembled a collaborative team of cutting edge designers and developers We excel at creating innovative solutions to drive your companyrsquos business objectives

Each project is customized to maximize outcomes using proven marketing programs and sales strategies We are client centric and function as an extension of your organization

ServicesTrainingOur innovative instructor led training workshops provide the tools that lead to creating marketable profitable and sustainable organizations We combine humor and improvisational exercises with key learning points to foster retention Our training modules include

The Missing PieceBusinesses leave with a self-assessment tool kit to understand how to fit into the corporate supply chain

Build Your BrandLearn to build a SWOT analysis create a clear value proposition and develop a dynamic ldquoelevator pitchrdquo

Innovation Tool KitMaster the skills and techniques necessary to be a leading edge organization that creates value

Control Your BusinessDynamic hands on simulations teach process improvement and lean activities demonstrate how to eliminate waste

Sales DevelopmentX10 Solutions works together with our clients to integrate sales strategies into your organization increasing your market position

New Business Acquisition Sales Channel Development Sales Messaging Relationship Development Sales Training

Marketing ServicesCorporate Marketing Brand Development Logo Design Strategic Brand Messaging Marketing Communication Plans Collateral Material Development Event Planning

ldquoMarketing Sales Development Trainingrdquo

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 27: MBEConnect Profiles Winter 2012 Issue

27MBEConnect Profiles | WINTER EDITION 2012

Web 20 Technologies Website Design amp Development Email Campaigns SEO Optimization Social Marketing Strategies

Non-profit Marketing Event Identity Branding Sponsorship Strategies Event Marketing Materials amp Design Event Planning amp Coordination Strategic Partnership Development

PrOJecTs

CLIENTS Federal Reserve Bank of Chicago Kraft WBENC CMSDC MBDA MOTR Grafx Pactrans Air amp Sea ACC (American Chrome Corporation) Stroh Die Casting Kris Dee Precision Machining Titan

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 28: MBEConnect Profiles Winter 2012 Issue

28 MBEConnect Profiles | WINTER EDITION 2012

WINTER EDITION 2012

ROnALD B GARnETTPRESIDENTCEO

COnTACT10679 WESTVIEW PARKWAY 2ND FLOOR SAN DIEGO CA 92126

TEL (858) 537-2281 | EMAIL INFOSUPPLIERDIVERSITYSDORG

ABOUT USThe San Diego Regional MSDC established in 1999 is a nonprofit organization whose objective is to bring corporations and minority business enterprises (MBEs) together for the economic benefit of both The San

Diego Regional MSDC represents the regional corporate outreach to MBEs in the Greater San Diego region It is our purpose to facilitate business opportunities and market share growth for minority business enterprises through the interaction of corporate members and certified suppliers

LEADERSHIPRonald Garnett PresidentCEORonald Garnett is President and CEO of the San Diego Regional Minority Supplier Development Council (a DBA of the Council for Supplier Diversity) The council is one of 35 offices affiliated with the National Minority Supplier Development Council (NMSDC) The Councilrsquos mission is to expand business opportunities for minority business enterprises and create mutually beneficial links between corporate members and minority business enterprises The ultimate outcome is to add economic value to the supply chain while increasing economic opportunities for the minority business community Over the past six years the Council has continued to grow in size capability and reputation under his innovative leadership

SERVICESMinority Entrepreneur Supplier Development CenterThe Minority Entrepreneur Supplier Development Center will provide valuable support and critical resources to help MBEs optimize the opportunities to continue building and expanding

their business Our goal is to use the collective resources of our MBEs to create synergy in the minority business community The Centerrsquos objective is to expand business opportunity for minority entrepreneurs Building growing and maintaining a successful business is filled with uncertainties and substantial challenges The Center provides three key benefits MBE Office Services Effective Sourcing and Professional Training and Development

The Capabilities Review ForumThe MBE Capability Review Forums provide certified MBEs the opportunity to showcase their company while educating the Council on the companyrsquos business products and services and itrsquos goals as it relates to potential corporate business This Forum will also allow council management to provide valuable feedback to help you successfully capitalize on corporate purchasing opportunities The three-hour capabilities review session will be attended by three non-competing MBEs Each company will have 30-40 minutes to present their company as it would to a major corporation

Category Sourcing ExchangeThese sessions connect sourcing professionals from Council member corporations to MBEs based on productservice categories This gives both the MBE and the member organization a more targeted approach to identifying mutually beneficial supplier relationships Each exchange will have a different category and be attended by buyers looking for new potential supplier relationships

Financial Services AssessmentsThe Council through its many partners and the Business Consortium Fund is available to assist MBEs in obtaining the

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 29: MBEConnect Profiles Winter 2012 Issue

29MBEConnect Profiles | WINTER EDITION 2012

capital they need to effectively operate and grow their businesses Financial professionals can help you assess your funding readiness and provide guidance and appropriate sources of capital to suit your business situation

Government CertificationsIn addition to the prestigious NMSDC MBE certification the Council can assist you with the State of California CalTrans and City of San Diego Small Local Business Enterprise certification

Young Entrepreneurs AcademyThe Academy is designed to teach young men and women from underserved communities how to identify plan and start their own businesses We teach them key fundamental structures business plan development industry knowledge and systems models that will give them a jump start

MBE CERTIFICATION BENEFITSYour certification with the San Diego Regional MSDC provides you with valuable resources to help your business grow and succeed The San Diego Regional MSDC offers your business an excellent opportunity to meet with corporate buyers who are interested in working with qualified MBEs We offer many formal and informal venues to meet with corporate buyers learn about state and local opportunities and expand your professional network MBEs greatly benefit from being certified with the largest national organization whose certification is recognized uniformly by corporate America Becoming certified also opens up opportunities and speeds up the sales process in a very competitive global market place

BECOME A CORPORATE MEMBERSan Diego Regional MSDC Corporate Members provide the necessary link to opportunities that MBEs need Without the assistance of Corporate Members expansion and growth would not be possible At the same time Corporate Members benefit in many ways

Minority suppliers are the countryrsquos fastest growing business sector According to the Bureau of the Census by the year 2020 the minority population will represent 344 of the total US population As the minority population continues to grow those corporations that are comfortable with cultural diversity and change and are responsive to their customers will be the ones that thrive

Supplier diversity brings knowledge and experience that aids in understanding the world and competing effectively As the chief executives of many of the countryrsquos biggest companies see it a diverse supplier base is no longer an option ndash itrsquos a business necessity

We understand companyrsquos goals to achieve supplier diversity while maintaining the level of quality you require of your vendors

That is why we offer many programs for the certified MBEs to assist in the development of professional relationships with corporate members

TESTIMONIALSldquoThe most beneficial aspect of the Council is the networking with corporate members and fellow MBEsrdquondash Ron Cortez San Diego Printers

ldquoThe Council has opened up opportunities for us which are very important since good relationships amp referrals are really vital for a small business to surviverdquondash Jerry Hara Diamond Production Group

ldquoThe Council provides a unique and advantageous platform for sustainable business development with its numerous local and national corporate members as well as fellow minority business enterprisesrdquo ndash Jerome Toliver RMJ Technologies

ldquoBeing an active MBE of the Council has connected me with people and large corporations amp MBEs I would never have had the opportunity to meet This has increased our bottom-line substantially over the yearsrdquo ndash Rebecca Aguilera- Gardiner Diego amp Son Printing

ldquoWhat I find most beneficial about the Council is that a lot of MBEs are vendors we can use in our business and can partner with to offer a total package The Council is a great place to join because we meet key decision makers right in front of us at the events and that brings us businessrdquo ndash Sterling Barbour Payne Pest Management

ldquoThe most beneficial aspects of the Council are that it opens doors to business opportunities through networking and the credibility that their certification bringsrdquo ndash Ileana Koupal Marias Fresh Foods

ldquoPRAVA Construction has benefited greatly from being certified with the San Diego Regional Minority Supplier Development Council by gaining access to their Member Corporations and the training seminars they hostrdquo ndash Glenn Torrez Prava Construction Services Inc

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 30: MBEConnect Profiles Winter 2012 Issue

30MBEConnect Profiles | WINTER EDITION 2012

GLOBAL HUE CLIENT Chrysler Group LLC LIVE 8 x 105 AD xx PROOFREADING SIGNOFF

JOB CP300418-12PB CHR-15806 PRODUCT CHRYSLER 300C TRIM 85 x 11 AB xxINITIALS ______ DATE _________

CHANGES

JOB 142038 r0

GA DDTITLE TOWN PUMP TAVERN BLEED 875 x 1125 AC xx

DATE 32712 150 PMSPECS SWOP 300 PUB Magazine PP Lori Maas

80 70 70 100102 74 74 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 31 22 2270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3ISO 12647-7 Digital Control Strip 2009

Chrysler Jeep Dodge Ram SRT and Mopar are registered trademarks of Chrysler Group LLCcopy 2012 Chrysler Group LLC FIAT is a registered trademark of Fiat Group Marketing amp Corporate Communication SpA used under license by Chrysler Group LLC

AS AMERICAN AS DETROIT AS DIVERSE AS AMERICAAt Chrysler our suppliers dealers and employees are as diverse as America

They represent a community of which people like you and me are proud to be a part

Each one of our vehicles embodies their ingenuity and quality promise to you

We thank you for allowing us to embrace diversity as one of our main drivers

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 31: MBEConnect Profiles Winter 2012 Issue

Excellent Learning and

Networking Opportunities

in a Friendly Unrushed

Environment

2013 presenting sponsors

platinum

diamond

presidentrsquos circle

tribute to education patrons

gold

2013 Summit amp Salute to Womenrsquos Business Enterprises

March 13-14 2013 at the Baltimore Hilton

n Network with over 1000 Corporate certified WBEs and Government attendeesn Pay tribute to Americarsquos Top Corporations for Womenrsquos Business Enterprises

at this yearrsquos Top Corporation Awards Ceremony and learn how to do business with them

n Honor this yearrsquos 14 Womenrsquos Business Enterprise Stars at the Salute Gala Dinner on Thursday March 14th

n Register by January 24 2013 for early-bird registration pricing and to reserve your room at the host hotel Only certified WBEs registered by January 24 2013 will qualify for Meet and Greet and Multi-Tier One-on-One networking sessions with representatives from over 25 corporations including ATampT Accenture Ernst amp Young and more

n Attend Summit educational tracks that will help WBEs grow their business and help Corporate attendees maximize the Return on Investment of their Supplier Diversity Programs

REGISTER NOW fOR MORE INfORMATION VISIT wwwwbencorgsummit-salute

RPO LEADERSHIP COUNCIL

THE ENVOYS

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851
Page 32: MBEConnect Profiles Winter 2012 Issue

WWWMBECONNECTCOM A Diverse Supplier amp Vendor Network

  1. Itunes
  2. Android
  3. Issuu
  4. Windows Phone
  5. BYOD Article
  6. Button 810
  7. Button 811
  8. Flickr
  9. YouTube
  10. Twitter
  11. Button 817
  12. Linkedin
  13. RSS
  14. Button 822
  15. Button 417
    1. Page 8 Off
    2. Page 10
    3. Page 12
    4. Page 16
    5. Page 18
    6. Page 20
    7. Page 24
    8. Page 26
    9. Page 28
      1. Button 836
        1. Page 8 Off
        2. Page 10
        3. Page 12
        4. Page 16
        5. Page 18
        6. Page 20
        7. Page 24
        8. Page 26
        9. Page 28
          1. Button 6032
          2. Button 823
          3. Button 418
            1. Page 9 Off
            2. Page 11
            3. Page 13
            4. Page 17
            5. Page 19
            6. Page 21
            7. Page 25
            8. Page 27
            9. Page 29
            10. Page 30
              1. Button 824
              2. Button 6030
              3. Button 825
              4. Button 764
              5. Button 826
              6. Button 6051
              7. Button 828
              8. Button 827
              9. Button 6050
              10. Button 800
              11. Button 801
              12. Button 802
              13. Button 6045
              14. Button 829
              15. Button 808
              16. Button 830
              17. Button 6044
              18. Button 805
              19. Button 806
              20. Button 807
              21. Button 831
              22. Button 6041
              23. Button 832
              24. Button 833
              25. Button 6040
              26. Button 775
              27. Button 834
              28. Button 835
              29. Button 6049
              30. Button 837
              31. Button 794
              32. Button 791
              33. Button 838
              34. Button 6048
              35. Button 792
              36. Button 793
              37. Button 795
              38. Button 796
              39. Button 6037
              40. Button 839
              41. Button 840
              42. Button 6036
              43. Button 841
              44. Button 6043
              45. Button 842
              46. Button 844
              47. Button 843
              48. Button 6042
              49. Button 6039
              50. Button 845
              51. Button 774
              52. Button 846
              53. Button 6038
              54. Button 772
              55. Button 773
              56. Button 847
              57. Button 803
              58. Button 6033
              59. Button 848
              60. Button 850
              61. Button 849
              62. Button 6031
              63. Button 716
              64. Button 717
              65. Button 851