Spotting Interesting Points

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Off-line is overloaded with information

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Off-line is overloaded with information

And Yes, mobile pseudo-online not a solution, yet… Before us.

• More than 50% Internet users in Europe (aged 16 - 74) arrange their trips themselves without travel agencies, using on-line services.

Source: Eurostat, Travel agencies statistics

• 15% of travelers in US use special guides for trip planning (non-business traveling).

Source: U.S. Travel Association,travelhorizons

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Lots of Guides on the market

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And even like these ones

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But guides are inconvenient

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• It is difficult for travelers to search points of interest around themselves without preparation;

• Citizens cannot discover new spots moving while intensively using the mobile device.

Consumer Problems

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MB-Guide will tell you about attractive objects nearby, based on your own preferences and social interests.

About project

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– Personalized Geo search – Universal Google voice synthesizer– Russian voice, generated using high quality voice

engine, produced by partner Speech Technology Center.

– Point Of Interest Web information mining–MB-Guide doesn't require continues

user interaction while working.

Technologies

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Profile 1Citizen found himself in the center of the city looking for entertainment.

Profile 2Active traveler searching points of interest without planning.

User stories

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How it works ?

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Fyodor Part– mobile apps. development, analytical engine. Experience in high quality intellectual algorithms development. NRU IFMO – CT dep., master.

Aleksandr Farseev– mobile apps. development, management. Experience in mobile applications development. NRU IFMO – Computing dep., master student, RGPU mathematical dep. PhD student

Ilya Gossoudarev– server side development. High experience in web development. PhD, RGPU, SPBAPPO

Dmitry Makarov–advising, management, development. Experience in startups. NRU IFMO – CT dep., master.

The Team

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Competitors

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• mTrip• Triposo – ~ 100k - 500k installations • Qwiki – more than 500 000 iPad downloads• Wikitude – 5 million users• Google Goggles – 10-50 million installations• Lonely Planet guides

Competitors

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• mTrip – main competitor• Triposo• Qwiki • Wikitude• Google Googles• Lonely Planet guides

Car navigation market

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Car navigators market Russia only in late 2011 year was 1 572 000 items.

Source: DISCOVERY Research Group

• iGO • Foxonn • Garmin

Our advantages

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Advantages

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• Satisfaction and creating of spontaneous interest on site.

• No preparations. No plans. Just turn on and enjoy the world around you.

IP

Developed methods of extraction and preparation (pre-treatment) of information are the intellectual property. US Patenting perspective.

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Project status

What has been done:

– Business model– The team– Agreement with a partner - a leading manufacturer of voice synthesizer – Windows Mobile prototype (alpha)– Android app development in process

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Short term plan

Short term plan:

–Usability testing with the audience. Identifying target user groups behavior.–Releasing Windows Phone app on marketplace–Releasing Android version –iPhone app development

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Contacts

Aleksandr Farseev Tel: +7 (904) 601 73 99, Skype: farseev, e-mail: farseev@gmail.com

Ilya Gossoudarev Tel: +7 (911) 818 11 35, Skype: ilia-gossoudarev, e-mail: ilia@gossoudarev.com

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Thank you

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