mbi - master business innovation - presentarion
TRANSCRIPT
MIAMI • SÃO PAULO
Cornell Executive Education and MBI Master of Business Innovation
P R E S E N T
Enable the 21st century executives to think globally,
mounting competitive strategies to apply in companies
in their homeland and to lead companies overseas.
The increasing global integration and the increasingly
intense transformations of markets require strategic
vision of international scope and ability to lead change
by executives looking to take their organizations
to face successfully the challenges of the future.
The program aims to enable participants to develop
the skills necessary for the creation and management
of global organizations.
Program Proposal
Latin America executives,
consultants and entrepreneurs, with
a focus on global corporate strategy,
entrepreneurship, intrapreneurship
and innovation. Professionals who hold
leadership or managerial international
positions in their companies (Country
Manager and up) and need to be up to
date on the management of competitive
global business models.
Target Audience
PR
OG
RA
MDecember 12, Mon
Welcome and Program Objectives
Latin America Enterprises and Global Latinas Lourdes Casanova
1.1 – Corporation profile – family vs public co.
1.2 – Latin America Competitiveness
1.3 – Panel with the 1st guest – Making Global Latinas happen
Networking lunch
Latin America in the Global EconomyLourdes Casanova
2.1 - Latin America and its competitiveness:1. Political and Social2. Economic Growth3. Government Role4. Soft X Hard Power
2.2 - Panel with the 2st guest – Latin America perspectives and opportunities
December 13, Tue
Latin America’s challenges Lourdes Casanova
3.1 - Innovation in the World – the best countries, policies and practices
3.2 - Private sector as an enabler of growth and innovation
3.3 - Success factors and Challenges ahead
Networking lunch
Going International Joe Santos
1.1 - Why internationalization fails so often
1.2 - Evaluating your competitive advantage at home and abroad
1.3 - Sketching your internationalization strategy
1.4 - Managing the process of internationalization
December 14, Wed
Local performance abroadJoe Santos
2.1 - Local Adaptation
2.2 - Local Integration
2.3 - The role of headquarters on local performance
Networking lunch
Global PerformanceJoe Santos
3.1 - Global Integration
3.2 - Global Innovation
3.3 - How the world can afford you the advantage you need
Professor’s Bio
Lourdes CasanovaCornell University, Professor of International Business and LATAM
https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=lc683
Joe SantosINSEAD, Affiliated Professor
of Pratice in Global Management
https://www.insead.edu/faculty-research/faculty/jos%C3%A9-santos
For further information contact
Fernando [email protected] 305 842.4906
Claudio [email protected] 11 99837.2729
Renato [email protected] 11 99315.3131
Oto [email protected] 407 881.2773