Wheres the Money The Global App Economy Richard Pidgeon Distimo

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners AGENDA Introduction Global Market Insights Local Market Insights Competitive Insights

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Introduction & Background

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners DISTIMO INTRODUCTION Distimo App Analytics Free tracking of apps across all major app stores and ad networks Distimo AppIQ Premium data for developers, ad networks, brands and the financial services industry Distimo Conversion tracking Track conversions and the life time value of users Distimo API Integrate app data in own or 3rd party platforms Solving the App-Puzzle

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Global Market Insights

THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution By Region, April 2013 vs. 2014 0.45 0.2 0.3 2014 Africa Asia Australia Europe North America South America 0.002 0.34 0.051 0.23 0.35 0.014 2013 Africa Asia Australia Europe North America South America

THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS and Google Play, April 2014

ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue, Feb 2013 Feb 2014

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Local Market Insights

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Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Looking at Competitor Apps Performance

16 Soundcloud GP Installs v iOS Downloads

17 Soundcloud versus Spotify

Localized Russian Version of Navitel on iOS performs better in Russia than Generic Google Play Version

MORE FINDINGS LIKE THESE Our blog with frequent updates and reports: www.distimo.com/blog Monthly reports and webinars: www.distimo.com/publications Free App Analytics to measure own applications: www.distimo.com/app-analytics Daily ranking of all apps in every app store: www.distimo.com/leaderboards

Richard Pidgeon richard@distimo.com THANK YOU!

0.051 0.0347 0.0297 0.02410.02270.0214 0.01420.0139 0.01210.0121 Entertainment Newsstand Productivity Lifestyle Kids iPad Revenue 0.079 0.043 0.0332 0.02120.02120.01980.01810.0177 0.01280.0109 Social Networking Navigation Music Education Productivity iPhone Revenue 0.0224 0.0176 0.0134 0.0091 0.008 0.0075 0.00690.00650.0062 0.0055 Travel & LocalCommunication Productivity PersonalizationMusic & Audio Google Play - Revenue The success of an app can be vary between different: markets / app stores / devices e.g. Social Networking / Navigation is more used on iPhone, while streaming services are more used on iPad.

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This analysis is based on comparing the revenue generated from the app stores of the following 34 countries: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Philippines, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, and Vietnam. Market sizes of the Apple App Store and Google Play Nov April 2014 GOOGLES PIECE OF THE PIE INCREASE

Track & Measure the impact of Events with Distimo AppIQ

Track & Measure the impact of App Store Features with Distimo AppIQ

Track & Measure the impact of App Store Features with Distimo AppIQ

Track & Measure the impact of Events with Distimo AppIQ

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners ..Effect of getting featured

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners GETTING FEATERED WITH A REAL TIME EVENT Estimated Downloads Nick by Nickelodeon, U.S., iOS Featured in: Kids Choice Awards 2014 3/1/2014 3/6/20143/11/20143/16/20143/21/20143/26/20143/31/20144/5/20144/10/2014

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners IF YOU LIKE CATEGORIES BOOST DOWNLOADS Estimated Downloads per App, U.S., the Apple App Store 2/10/2014 2/15/2014 2/20/2014 2/25/2014 3/2/2014 3/7/2014 3/12/2014 Puzzle Craft Featured in: If you Like Candy Crush Tiny Tower Featured in: If you Like Minecraft The Silent Age Featured in: If you Like The Room Sea Stars Featured in: If you Like Badland

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners NOT ALL FEATURED CATEGORIES ARE BENEFICAL Superbrothers: Sword & Sworcery EP by Capybara Games Inc., U.S., the Apple App Store Featured in: Spectacular Stories: Games Featured in: Essentials: 10 Incredible Indie Games 3/1/2014 3/7/2014 3/13/2014 3/19/2014 3/25/2014 3/31/2014 4/6/2014 Estimated Downloads Estimated Revenue

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Strategies 2. Soft Launch

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners ..Where to do a soft launch

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Discover bugs/ test the app Optimize marketing channels/ campaigns Get to know your users o Usage o Spending behavior REASONS FOR A SOFT LAUNCH WHY? Avoid large costs Get good feedback during the hard launch

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Soft Launch in Australia, New Zealand, Mexico and more. 12/1/2013 12/6/2013 12/11/2013 12/16/2013 12/21/2013 12/26/2013 12/31/2013 New Zealand Australia Mexico Canada ROVIO SOFT LAUNCHED ANGRY BIRDS GO! Estimated Downloads Angry Birds Go! by Rovio, iOS

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners Strategies 3. Select Right Business Model

MORE FINDINGS LIKE THESE Our blog with frequent updates and reports: www.distimo.com/blog Monthly reports and webinars: www.distimo.com/publications Free App Analytics to measure own applications: www.distimo.com/app-analytics Daily ranking of all apps in every app store: www.distimo.com/leaderboards

Distimo 2014, some rights reserved. All trademarks are the property of their respective owners BAD REVIEW DUE TO WRONG BUSINESS MODEL Review of Paid App, RollerCoaster Tycoon 4 by Atari

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