Click here for a video introduction by Vini

’

Andrew has no clue about AIESEC and its value

proposition.

Andrew is aware of the organization’s value

proposition and signs up to the OP through our Website

Andrew fills the profile and starts browsing opportunities

Andrew found his internship, had his first contact with AIESEC

members, clear expectations and is matched to the opportunity.

Andrew starts his preparation, supported by AIESEC, for the

upcoming experience.

Andrew completed his experience and went

through a leadership development journey

Andrew finished his experience, is aware of the

development he went through.

Andrew is connected with other people all over the world who went through similar experiences, and

is determined in continuing his journey of personal and professional

growth.

Click here for video and resources Click here for video and resources Click here for video and resources Click here for video and resources

Here, AIESEC leverages on its physical and virtual reach to engage future

customers with its essence and raise curiosity and

interest.

This phase aims to be as automated as possible through the evolution of our systems (EXPA and Opportunities portal), so that our HR can focus on the next stage.

Here is where the “AIESEC Magic happens” and the true leadership

development becomes reality through Inner and Outer Journey.

Our customers’ growth in terms of LDM happens here.

• How well does our market know us and our value proposition?• How well are we able to translate LDM in a marketing message that reflects your

country/territory’s needs? How to evolve and focus our PR accordingly? How can YouthSpeak – data, reports and forums – help in this sense?

• Are there any other key universities or networks we need to expand to. to get the right relevance?

• How digital-savvy is our market? And how will it be in 3-4 years?• How clear and aligned are our physical and virtual messages? When are we implementing

the Global Web Templates?• How easy it is for customers to reach internship.aiesec.org and what can we do to make

their experience better?

• How many open leads do we have right now on our systems and how did we get them?• What are our current conversion rates and what is affecting them?• How should we evolve our processes to support customers through the consideration

phase?• How could the Company OP help us to reach our target market?• How can we spread a strong culture of Opportunity Marketing in our network, to make

sure that Opportunities are clear and attractive to our people in Consideration Phase?• What are the key partner entities you want to promote in a stronger way and how are

you planning to do that with the new available technologies?

AIESEC is not AIESEC if all ELD participants are not provided with Inner and Outer Journey.• How clear are we and our network on the meaning of every single element of Inner and Outer Journey?• Team Minimums and Exchange Standards are the checklist to ensure the Journey is enabled. How can we quickly reach

100% implementation of both in our network and with our partner entities?

AIESEC is not AIESEC if all ELD participants do not go through LEAD.• How to make sure this happens?• How to adapt the LEAD Guidelines to the needs of my Entity?• How to implement a proper delivery model for national and global partners, so that LEAD is always happening and is

delivered by the Local Level?

AIESEC will start being clear on its direct impact as soon as LDM Assessment will be implemented.• How clear isour network on the overall Leadership Development Model?• How are we going to use our touchpoints to implement LDM assessment?• How can we use the LDM Assessment information to evolve our programmes?

• Are we able to map our Alumni Network and understand how to work together to drive more ELD?

• How do we keep our returnees engaged with the organization?• How clear are our Partners and TN Takers on our key value proposition and how are we

keeping them connected with the organization through time?• Every year we engage lots of people through our projects and activities (from info events

to GCDPs, from YouthSpeak Forums to Hosting Families, from parents to professors). How can we leverage on these communities to generate more impact, awareness – and business opportunities for AIESEC?

Talk with your stakeholders!

Engage your team in research processes based

on their roles and passions, and let them

spend time in conversation around the key questions

you have.

Check how your customers and your network behave.Use data, reports, on-field

observation.LC Visits and visits to

Partners and TN takers can really help to understand

how things happen on the ground.

Engage your team in deep brainstorming conversations

around the key questions you identified.

Change settings of the office and brainstorm

methodologies, use different facilitators – or ask for

support of some external facilitators to get read of

your ‘omniscient-MCP role’ and bring your contribution

as well!

There is no better time than transition to test your ideas

and validate them.You have twice the amount

of people, twice the amount of ideas and a lot of energy in

the room.Before trashing an idea of a product concept, try it out with some focus groups or some pilots: you may have AIESEC’s next big thing in

your office!