mcafee q1 2010 consumer products release
DESCRIPTION
McAfee Q1 2010 Consumer Products ReleaseTRANSCRIPT
McAfee 2010Q1 ReleaseMarc Vos
Sr. Manager, Worldwide Product Marketing
The Consumer Security Landscape
• In 2009, consumers were exposed to 12.3M unique threats, up 146% from 20081
• An average of 148,000 new zombie PCs created every day in the year 20091
• Email (74 %) and Web pages (28.9%) were the two primary mechanisms used for fraudulent contact2
• Predictions for 2010 indicate Facebook and Adobe as new targets for delivering malware1
2
Source: 1McAfee Labs 3rd QTR Threat Report, 2 2009 Internet Crime Report (IC3)
The Consumer Security Landscape- Malware
Malware doubled over past few years
Growth in Password Stealing Trojans
Source: McAfee Labs Threat Report
The Consumer Security Landscape- Malware
Portable storage devices continue to drive AutoRun Malware
“the number-one piece of malware detected globally.”
McAfee Labs
AutoRun Malware
Source: McAfee Labs Threat Report
The Consumer Security Landscape- Malware
Email attachments have delivered malware for years, yet the increasing number of attacks still fools users into downloading Trojans and other malware.
Cybercriminals have long picked on Microsoft products due to their popularity.
In 2010 Adobe software, especially Acrobat Reader and Flash, will likely take the top spot.
Source: McAfee Labs Threat Report
The Consumer Security Landscape- Social Media
Social Media usage can lead to ID theft
Hijacking legitimate accounts
Phishing using URL services like Bit.ly and Tinyurl.com
Email messages with dangerous attachments that appear to be sent from
a social networking site
Source: McAfee Labs Threat Report
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2009- A Record Year for Web-based Threats
Koobface, an anagram of Facebook, is a computer worm that targets the users of the social networking websites Facebook, MySpace, hi5, Bebo, Friendster and Twitter.
Koobface ultimately attempts, upon successful infection, to gather sensitive information from the victims such as credit card numbers. It was first detected in December 2008
Source: McAfee Labs Threat Report
The Consumer Security Landscape- Spam and Zombies
In 2009 zombies and phishing grew to record levels
Phishing email volumechanges in the last 18 months
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
5,500,000
Jan 2009 Feb 2009 Mar 2009 April 2009 May 2009 June 2009Source: McAfee Labs
Zombie PCs sending spam, by month
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Consumers’ Needs in Security Software
Effective
Fast
Educational
Easy to use
Comprehensive
Informative
Silent
Adaptable
1 McAfee Market Research survey in July 2009, N=350
Most ImportantLeast Important
Effective
Fast
Easy to use
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The McAfee Experience: True Versionless Software
Q1McAfee customers get automatic upgrades
Customer receives automatic update
Customer restarts computer
Customer gets the latest protection
2009 2010
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McAfee 2010 Q1 Release
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McAfee 2010, Q1 Release- Delivering What Consumers are Looking For
Ease of UseTotally redesigned user interface and interaction offers a simple and intuitive PC security experience
EffectiveAward winning security that offers best of breed protection
Improved PerformanceCompletely re-engineered for the faster PC performance
¹AV-Test.org malware detection results published in ComputerBild magazine (Issue 26: 12/05/09)
¹Network Testing Labs Analysis, McAfee Total Protection 2010 versus McAfee Total Protection 2009
¹Major Independent Research Agency, Study Conducted October 2009 versus Competition, N=1000
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#1Effective
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Q1
Malware in the wild
Malware discovered
Protection is available
Protection is downloaded
Protection is deployed
The Protection Gap
Protection gap with traditional solutions
From the time malware is in the wild to the time protection is deployed is the protection gap
t0 t1 t2 t3 t4
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Q1
Malware in the wild
Malware discovered
McAfee is the Fastest in Protection!
Protection delivered in real-time
Protection is availableProtection is downloaded
t4t0 t2 t3
Protection is deployed
t1
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Only McAfee Delivers Global Threat Intelligence
AntiVirus / AntiSpyware Engine
ProtectionMcAfee Labs
•More than 350 researchersacross 30 countries
Malware Research•50,000 pieces of malware identified each day
Email Security Research•20 billion mail reputation
queries each month
Web Research75 billion web reputation queries each monthMore than 32 million websites rated
AntiSpam Engine
Protection
Safe Search & Surf Protection
Protection
Parental Controls Protection
Protection
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Q1
Effective Protection
Active Protection (Improved)
• McAfee’s award winning, cloud-based protection technology has been further improved with enhanced heuristic scanning to help determine if a file is suspicious or not. Thorough inspection means increased protection.
• Traditional benefits of McAfee Active Protection include:
– Reduction in protection gap from hours or even days to milliseconds
– Higher detection rate by leveraging Global Threat Intelligence
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Q11 2
Effective Protection
Global Threat Intelligence
Shareware Site Active Protection
SiteAdvisor Database
Media Player Website
“Get Latest Media Player” (link)
(Hijacked)
mplayer2.exe
Virus is stopped before being downloaded
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Reputation ratings
Web Download Protection (New & Unique)Searching the Internet with McAfee is even safer. McAfee
SiteAdvisor now adds cloud-based malware protection, allowing it to scan downloads and warn about threats before they are downloaded
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Effective Protection
Active Protection
Global Threat Intelligence
SiteAdvisor Database
Using reputation based ratings, consumers are stopped from accessing malware on unknown sites & IP addresses Reputation
ratings
Shareware SiteMedia Player Website
“Get Latest Media Player” (link)
(Hijacked)
mplayer2.exe
URL Reputation Ratings and Protection (New)
Now McAfee also provides green/yellow/red ratings based upon reputation data gathered from Global Threat Intelligence
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Improved Performance
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Q1
Key Performance Improvements in 2010
Smart Timer (New)• Tasks such as scheduled scans and updates are
only initiated when the computer is idle, minimising productivity interruptions
Smart Timer
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Q1
Key Performance Improvements in 2010
Tests completed on “Average Desktop” Intel Dual Core, 2 GB RAM, 320 GB hard drive, Windows 7; Test lab: Network Testing Labs
Individual test results may vary
Faster Scans (Improved) Scans, particularly subsequent scans, are faster thanks to improvements made in
scan caching
2323
Q1
Key Performance Improvements in 2010
Tests completed on “Average Desktop” Intel Dual Core, 2 GB RAM, 320 GB hard drive, Windows 7: Test lab: Network Testing Labs
Individual test results may vary
Instant User Interface Load & Response Time (Improved)Now the home screen loads under a second as well as instant navigation within the
product
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Q1
Other Key Performance Improvements in 2010
Reduced Memory Usage (Improved)
• Reduced memory/CPU usage during scans. This provides longer battery life and less impact on day to day PC activities
Impact on Boot time(Improved)
• Impact on boot time has been reduced, making your computer start up faster
Rapid Installation (Improved)• Install time post download on new machines is
optimised, reducing installation wait time
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#1Ease of Use
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User InterfaceQ1
User Interface and Navigation Evolution
New User Interface
2727
Q1
Key Ease of Use Improvements in 2010
Contextual Help (New)
One Click Installation (Improved)
Scrolling Real-Time Security Brief (New)
On Demand Security Report (Improved)
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Q1
Key Ease of Use Improvements in 2010
Streamlined Manual Scans & Updates (Improved)• Common tasks such as manual scans and manual updates have been
completely redesigned to be exceptionally straightforward and easy to use
Running a Manual Scan Running a Manual Update
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Q1
Key Ease of Use Improvements in 2010
Simple Configuration (Improved)• Configuration for available features is consistent
throughout the product, with easy access to turn various settings on or off
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Q1
Key Ease of Use Improvements in 2010
Adaptable UI size based upon PC screen size (New & Unique)
• Due to the popularity of ultra portable PCs, the home screen now automatically adapts to fit smaller screen sizes, offering consistent screen aspect ratios
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Additional Features and Benefits
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Q1
Additional Features/Benefits in 2010
Online Backup (New)• Integrated within the product, with an option to choose
unlimited online backup, now consumers can automatically back up their essential digital photos, videos and documents to a server online, keeping files secure in case of loss
Automatic backup happens while computer is idle
Integrated online backup
Data is encrypted and sentto an encrypted server online
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Q1
Additional Features/Benefits in 2010
Parental Controls (Improved)• Fully integrated Parental Controls has been completely revamped
with a best of breed category based filtering, simple setup, and password protection
18 separate filter categories
Add or block specific sites Internet time restrictions
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Q1
Additional Features/Benefits in 2010
Home Network Defense (New & Unique) • You now can automatically block an intruder from
accessing your computer
Advanced Firewall Engine (Improved)• Now with an enterprise grade firewall that offers
superior protection against intruders as well as protecting against data leakage, when malware tricks the firewall to send data without the consumer’s knowledge
PC Optimisation Tools (Improved & Unique)
• QuickClean and Shredder have both been integrated into the McAfee tools panel, which is now easier to use
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McAfee Offers Best of Breed Protection in 2010
Improved Active Protection
Effective
New Web Download Protection
New URL Reputation Ratings & Protection
ImprovedPerformance
Improved Faster Scans
New Smart Timer
Improved Instant User Interface Load and Navigation
Ease of Use
Improved Streamlined Scans and Updates
Improved Simple Configuration
New Adaptable User Interface Based Upon PC Screen Size
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Product Summary
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Features: • Anti-virus with Active Protection• Anti-spyware• Anti-phishing • Two-way Firewall • SiteAdvisor• PC Optimisation• Home Network Management (3-user version)
Operating Systems:
Windows 2000, XP, Vista, Windows 7
Suggested Retail Price:
Euro 49.95
Essential, award-winning PC protection for care-free computing
McAfee AntiVirus Plus 2010
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Comprehensive, award-winning PC security to freely explore online
McAfee Internet Security 2010
Features: • Anti-virus with Active Protection• Anti-spyware• Anti-phishing • Two-way Firewall • SiteAdvisor• PC Optimisation• Home Network Management• Anti-Spam• Parental Controls• Online Backup (1GB)
Operating Systems:
Windows 2000, XP, Vista, Windows 7
Suggested Retail Price:
Euro 59.95
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Ultimate award-winning PC and online security for total peace of mind
McAfee Total Protection 2010
Features: • Anti-virus with Active Protection• Anti-spyware• Anti-phishing • Two-way Firewall • SiteAdvisor Plus
• Block links to risky websites through browser, email and IM
• PC Optimisation• Advanced Home Network Management• Anti-Spam• Parental Controls• Online Backup (2GB)
• BONUS DOWNLOAD: Includes free McAfee Anti-Theft (UK Only)
Operating Systems:
Windows 2000, XP, Vista, Windows 7
Suggested Retail Price:
Euro 79.95
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More Information is Available
For more information, please visit the McAfee 2010, Know Better Protection microsite
Site includes a virtual product tour, product videos and additional press information
www.knowbetterprotection.com/press
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Questions?