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1 8 26 WE S T SUN N YS I DE A VENU E ▪ C HI C AGO, I LL I N OIS 60 64 0 ▪ (8 16 ) 41 9 -1 51 8 ▪ M C A RT WRI GH T @LU C .E DU

M A T T H E W C A R T W R I G H T

EDUCATION

Loyola University Chicago Chicago, Illinois Master of Education – Higher Education Anticipated completion May 2014

University of Missouri - Columbia Columbia, Missouri Bachelor of Arts – Communication; Minor – Business September 2002 – August 2005 Distinctions: College of Arts & Science Dean’s List for four consecutive semesters

PROFESSIONAL EXPERIENCE The University of Chicago Booth School of Business Chicago, Illinois Career Services Manager July 2013 – Present Identify and respond to needs of alumni and part-time and executive MBA students (approximately 250 per

quarter); direct them to resources and support their career management process Develop process to gather 3,174 students’ employer target lists to enhance employer relations’ relationship efforts Create communications plans to increase student employment profile completion (goal: 90%; results pending) Evaluate résumé referral pilot program, identifying areas to increase efficacy of student-employer connections Document year-long campus recruiting process to institutionalize information and streamline its future executions Lead process of identifying, selecting, and implementing online scheduling tool for coaching appointments Coordinate logistics for marquee campus recruiting program, serving 400 participants, as part of three-person team

DePaul University Chicago, Illinois Graduate Intern – Division of Student Affairs Assessment August 2013 – December 2014 Performed division-wide assessment of 15 leadership training programs to measure impact on student learning;

presented findings and written report to five divisional vice presidents Developed and presented workshop on cultural competence in assessment of student learning to staff of 50

Graduate Intern – LGBTQA Student Services May 2013 – July 2013 Edited Safe Zone manual’s content and visual formatting, increasing utility of document for training sessions Developed Safe Zone summary and infographic of services for coordinator’s use in marketing the LGBTQA office

Northwestern University Evanston, Illinois Graduate Intern – Medill Career Services and Office of Student Life January 2013 – August 2013 Coached and advised integrated marketing and journalism undergraduate and graduate students on career

preparation and academic strategies Created strategic initiative that established four career services programs, resulting in 20% increase in yearly

program participation Created and facilitated interactive workshop to educate 30 students on establishing a social media presence Led career services website update, managing timeline, creating and editing content, and outlining user-experience Planned and executed two convocation receptions, accommodating 1,000 people each

Mindshare Worldwide – A global marketing agency Chicago, Illinois Associate Director – Kimberly-Clark November 2010 – August 2012 Improved team performance rating 25% to highest in four years by establishing and cultivating senior-level

relationships, addressing concerns, and reprioritizing team workload to focus on strategic business conversations Identified LGBT market opportunity for Cottonelle through data analysis and led cross-functional brainstorms to

create integrated program; increased sales 5%, brand affinity by 16%, and Twitter followers by 21% Oversaw execution of first Kleenex program to grow category and brand sales in three years, ensuring tactics

consistent with strategy; program won 2011 Bronze Effie award Established monthly internal collaboration session to elevate creativity in programs; led to Cottonelle’s first

multiplatform integration with AOL that increased sales by 4% Optimized format, frequency, and quantity of analytics and budget management reports, eliminating redundancy

and improving time efficiency by 13% Led team of five by managing operations, increasing efficiency, improving morale, and mentoring career growth Generated yearly incremental revenue ($100K-$300K) for agency by soliciting non-contracted services Determined marketing budget allocations ($300M) and managed finances until program completion for five brands

M. Cartwright Page 2

Starcom MediaVest Group – A global marketing agency Chicago, Illinois Supervisor – Kraft Foods, Procter & Gamble October 2007 – November 2010 Crafted data-driven insights to inform strategic recommendations, contributing to increase of 20% in Kraft Foods’

Pizza Category 2009 net revenue Elevated client’s annual rating of agency to “A” by engaging in conversations about all business operations and

delivering recommendations to drive efficient growth Created and presented six annual communications strategies to clients by analyzing and synthesizing research,

identifying objectives to elicit purchase, and outlining measures of success Designed 12 segmentation dashboards to illustrate consumer differences and inform unique targeting strategies Managed two associates by communicating standards of excellence, leading by example, and providing mentorship

Media Associate – Nintendo of America, Kraft Foods October 2005 – October 2007 Managed billing reconciliation of $10M-$20M monthly budgets Negotiated contracts ($50M-$100M) with national TV vendors to secure advantageous pricing Developed five-year budget summary that outlined agency spending trends to assist during large-scale negotiations

LEADERSHIP, COMMUNITY, AND INVOLVEMENT

Researching influence of study abroad on gender understanding as part of six member Loyola team Member of ACPA (College Student Educators International) and NASPA (Student Affairs Administrators in Higher

Education) Participated in entry-level employee interviewing at Starcom and Mindshare as trained behavioral interviewer Served as recruiting captain at Starcom and Mindshare, outlining recruitment goals (i.e., 75 applications per year),

recruiting and managing volunteers, connecting with various university offices, and advising students on career preparation

Mentored five teams as part of Mindshare’s junior-employee training series, providing guidance during capstone project; two mentored teams awarded first place in competition

Solicited participation in Starcom’s mentorship program as designated team advocate Supported career development activities as member of University of Missouri Public Relations Club

PROFESSIONAL PRESENTATIONS

Cartwright, M., Weatherford, A., Monter, M., & Squire, D. (2013, November). Exploring gender through education abroad programs: A graduate case study. Presented at NASPA Region IV-E Conference, Skokie, IL.

Cartwright, M. (2012, November). Marketing 101: Tips and tricks for recruiting and connecting. Presented to Loyola University Chicago Campus Activities Network, Chicago, IL.

PROFESSIONAL PUBLICATIONS

Squire, D.D., Williams, T.E., Cartwright, M., Jourian, T.J., Monter, M., & Weatherford, A. (Submitted). Exploring gender through education abroad programs: A graduate case study. Journal of Student Affairs Research and Practice.