mcd final ppt
DESCRIPTION
SWOT Analysis of McDonaldTRANSCRIPT
SWOT AnalysisOf
McDonald’s I’m lovin’ it
Presented To : Mrs. Nadira Chaturvedi
Presented By : Roll No. 61 to 70
INTRODUCTION• McDonald began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in California.
• In 1965, McDonald’s goes public with the company’s first offering on the stock exchange.
• Leading global food services retailer with more than 30,000 restaurants serving 58 million people in 119 countries.
• More than 50,000 students have graduated from “Hamburger university”.
• Approx 85% of McDonald’s restaurants are operated by franchisees.
INTERNAL
EXTERNAL
STRENGTHS
1. Successful Advertisement & Brand name2. Collaboration with Coke3. Clean Environment & Play Space for Kids4. Professional Training for
Employees5. Competitive Price
WEAKNESSES
1. Weak Product Development2. Management of Franchisee/Joint Venture
OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population)2. Growing Dining out Market
THREATS
1. More Health Conscious Customer
2. Threat from local Competitor in different Countries
3. Global economic recession4. Playing in a mature and
saturated Industry
STRENGTHS
1. Successful Advertisement & Brand name2. Collaboration with Coke3. Clean Environment & Play Space for Kids4. Professional Training for
Employees5. Competitive Price
OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population)2. Growing Dining out Market
Market Penetration Strategy
S2-O1&O2Promotion and advertising with Coke to attract Coke customers.
S3-O1&O2Keep Environment Clean & Kids safe thus attracting families.
S5-O1Setting Prices according to different countries.
Market Development Strategy S1-O1&O2
Explore New overseas market by intensive and aggressive promotion.
OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population).2. Growing Dining out Market.
Product Development Strategy
S4-O1&O2Giving training to employees before entering into a new market.
STRENGTHS
1. Successful Advertisement & Brand name2. Collaboration with Coke3. Clean Environment & Play Space for Kids4. Professional Training for
Employees5. Competitive Price
STRENGTHS
1. Successful Advertisement & Brand name.2. Collaboration with Coke.3. Clean Environment & Play
Space for Kids.4. Professional Training for
Employees.5. Competitive Price.
THREATS
1. More Health Conscious Customer.
2. Threat from local Competitor in different Countries.
3. Global economic recession.4. Playing in a mature and
saturated Industry.
Market Penetration Strategy
S1-T2Establish & maintain Brand Visibility with in competitor by promotional Campaign.
S1-T3Depict the picture which indicate eating an McDonald not only save your precious time but also a better food experience.
S1-T4Constantly reinforce the brand recognition by emotional attach strategy.
S5-T2&T3Setting competitive prices to tackle the competition and economic scenario.
STRENGTHS
1. Successful Advertisement & Brand name2. Collaboration with Coke3. Clean Environment & Play Space for Kids4. Professional Training for
Employees5. Competitive Price
THREATS
1. More Health Conscious Customer
2. Threat from local Competitor in different Countries
3. Global economic recession4. Playing in a mature and
saturated Industry
Product Development Strategy
S2-T1Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy).
S4-T2&T4Continuously improving services.
S4-T3Send more managers to Hamburger University to improve overall quality of employees.
S3-T1&T2Providing safe and clean environment for Kids thus delighting adults and retain them.
WEAKNESSES
1. Weak Product Development.2. Management of Franchisee/Joint Venture
OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population).2. Growing Dining out Market.
Product Development Strategy
W1-O1Change the menu in different countries and add some food with local flavor
and move out some un popular Items.
W1-O2Promote different meal Plans catering to the needs of different customers.
Forward Integration Strategy
W2-O1&O2Prefer direct investment in your countries and be selective in choosing the franchisees and evaluate them regularly.
WEAKNESSES
1. Weak Product Development.2. Management of Franchisee/Joint Venture
THREATS
1. More Health Conscious Customer.
2. Threat from local Competitor in different Countries.
3. Global economic recession.4. Playing in a mature and
saturated Industry.
Product Development Strategy
W1-T1Develop new product line which focus on organic and healthier food.
W1-T2Add more flavor and new type of Fast Food which differentiate the company from its competitor.
Market Penetration Strategy
W1-T3Use buy more save more promotion strategy, add special offers, family size meal with lower price.
THANK YOU….