mcdm dec 2009 info meeting
TRANSCRIPT
MCDM INFO MEETING 2010-11
12.03.09
communication is in transition…
…this changes everything.
more information, more noise
demands
more transparency, more trust
this changes everything…
how do we communicate effectively?
our relationships.
how we work.
how we learn.
how do we communicate effectively?
tell stories.
build community.
be an
entrepreneur.
what is the MCDM ?
The MCDM engages a community of leaders in the strategic use of digital media in
communication.
"Within the word we speak are two dimensions, reflection and action, in such radical interaction that if one is sacrificed--even in part--the other
immediately suffers. There is no true word that is not at the same time a praxis. Thus, to speak a
true word is to transform the world.”
Sacrifice of action=verbalismSacrifice of reflection=activism
--Paulo Freire, Pedagogy of the Oppressed
”Permanently beta.”
--Dr. Gina Neff, University of Washington
”You guys are kicking our butts.”
--Foster Business School staff person.
core classes
understand
create
distribute
electives teach how to
Curriculum Fall 2009
Research Strategies and Methodologies in Digital Media
Economics of Digital Communication Emerging Markets in Digital Media (Special Topics):Web Strategies for
Storytelling (Special Topics): Theories and Practice
of Interactive Media
strategy
community
recent media coverage
FLIPTHEMEDIA
MEDIASPACEMCDM WEBSITE
UWPOCKETMEDIA
IMAGE CREDITS Slide 2 – Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/ Slide 3 – Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/