mcdonads final ppt 100918081413 phpapp02

8/4/2019 Mcdonads Final Ppt 100918081413 Phpapp02

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HOTELS AND RESTURANTS

Presented By :---

Ajay Kumar ( M--3)

Ganesh (M--18)

Hina Bajpai (M--20)Kirti Gupta (M--22)

Rajeev Kumar (M--38)

Smriti Rai (M--52)


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MC DONALDS

McDonalds is one of the best known brandworldwide. Itis worlds leading food service provider

with 31000 restaurants serving in 119 countries

serving 50 million customers each day.

McDonalds entered India in 1996.

BUSINESS MODEL:

Franchise ModelOnly 15% of the total number of

restaurants are owned by the Company.

Act like a retailer and think like a brand


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Product Variation: Variety in products ranging

from Burgers to softies

McDonalds continuously innovates its products

Product Innovation: Adapting to Indian

conditions creating the CHIKEN MAHARAJA

Product Elimination: Removal of Beef flavored

products

Menu: Veg, Non Veg, Frozen Desserts, Beverages

Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff

Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe

7P AnalysisProduct


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Price

Pricing includes the list of prices & discount available

The most important part of marketing mix

Price determines profit of the product

Special offer such as happy meal ,Value meal

Combo meal


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Place

McDonald's has opened its door in India in October 1996 since then its has open hisrestaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more

Fully owned outlets :- Directly selling from McDonalds

Franchise owned outlets that does selling from different places

McDonald's mainly consists of the distribution channels the product is available to the

customer at the right place, at the right time and in the right quantityOffers hygienic environment good ambience and great service

Started giving internet facilities

Areas for children where they can play and enjoy with their

Family and friends

Spend some quality time together


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Promotion

Individual communication - Word of mouth, peer group

Mass communication Advertisements and child

amusement activities at outlets, drives and campaigns

Free distribution of children toys. With every happy meal

Some of the most famous marketing campaigns of McDonalds are:

You Deserve a break today, so get up and get away- To McDonalds

Aap ke zamane mein ,baap ke zamane ke daam.

Food, Folks, and Fun

Im loving it.


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People

The employees in Mc Donalds have a standard uniform.

Mc Donalds specially focuses on friendly and prompt service to

its customers from their employees.


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Process

The food manufacturing process at Mc Donalds is completely transparent

i.e. the whole process is visible to the customers.

The fast food joint allows its customers to view and judge the hygienic

standards at Mc Donalds by allowing them to enter the area where theprocess takes place.

The customers are invited to check the ingredients used in food.


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Physical evidence

Mc Donalds focuses on clean and hygienic interiors of its

outlets.

At the same time the interiors are attractive and the fastfood joint maintains a proper decorum at its joints.


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Segmentation

Demographically :-

1]Cater to kids

2] youth

3]Urban upper & Middle class families.

Geographically :-

1]Mostly in urban towns and cities

2]Now opening in 2 and 3 tiers cities

3]Mostly situated in malls having independent franchises

Psychographic:-

1]Place to chill out with friends and families

2]Place for enjoyment of the kids


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TARGET MATKETS Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports.

Exposure to Western food & Culture.

Move to smaller satellite towns like Gurgaon,Pune.

Jaipur & Agra to attract foreign tourists.. Relatively High Income Groups.

POSITIONING

McDonald mein hain kuch baath -a place for an entire family to enjoy.

To aaj Mac Donalds ho jaye.

Mc Donald Im lovin it.

DIFFERTATION

Highlighting Brand, Food & Variety.

TARGETING POSITIONIGDIFFERENTATION


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SWOT ANALYSIS

PLEASE ADD UR POINTS

STRENGHTS

Strong brand recognitionStrongest International Presence

Customer Intimacy

Product innovation

Supply Chain

OPPORTUNITIES

Expand into Tier1 and Tier 2cities

Entry into breakfast category

Acquisition of other restaurants

WEAKNESSLow depth and width of product

High overall costs than rivals

THREATSChanging customer lifestyle

Increase in competition


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McDonalds Jumbo King Pizza hut

Mc Aloo Tikki - 20 Regular Vada Pav - 7 Simple Veg pizza-195

Mc Veggie - 45 Brown Bread Vada Pav-10 Veggie Supreme -345

Mac Chiken Maharaja-99 Butter Vada Pav - 10 Chicken Supreme-360

Value Meal - Chollee vada Pav - 13 Garlic bread platter-90

Happy Meal- Cheese Vada Pav - 16 Soups-45 to 80

French fries-38 Schezwan vada pav - 15 Pastas-110

Cold Coffee-39 Lassi - 10 Pepsi/7up/Mirinda -40

Iced tea - 25 Mango Lassi - 15 Pizza hut Royale-80

Soft Serve - 20 Pepsi - 10 Almond Praline-45

COMPETITORS ANALYSIS


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Philosophy that drove McDonald's

business

Quality

Service

Cleanliness

Value


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McDonalds the Future..!!

McDonalds has built his strength in strong brand Customer intimacy

Product innovation & Supplier integration

It has its independent franchisee models in 2 tiers & 3 tiers cities i.e.

Pune,Jaipur and many more

McDonalds undertakes expansion; plans 40 new stores at Rs 150 cr

investment in 2009

Coming up with new schemes that suits to every pocket

Mc-delivery has been started so everyone can be at home and enjoy

McDonald's food


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BYE BYE SEE YOU ATMcDonald's

mcdonads final ppt 100918081413 phpapp02

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