Group Members

• M.Ali Mughal

• Abdul Moeed Butt

• Moaaz Ali

• Ayesha tariq

• Nida shahid

Presentation on McDonald’s

Introduction

The McDonald's restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire.

Early History

In 1954, Ray Kroc, malted-milk mixing machine salesman, acquired the exclusive franchising rights to a successful California-based hamburger chain from brothers Dick and Maurice (Mac) McDonald. He had visited the brothers at their first restaurant in San Bernardino, California, after hearing that their restaurant used eight multi-mixers – more multi-mixers than any other similar size restaurant. Kroc bought out the McDonald brothers’ interest in the business in 1961.

In Pakistan

In September 1998 McDonalds was opened in Pakistan by the Lakson Group of Companies of Mr.Amin Lakhani.

In Sialkot

McDonalds was opened in Sialkot Pakistan on 23rd Jan, 2009. Its address is Clover Plaza, Mahmood Ghanavi Road, Cant, and Sialkot, Pakistan. Its contact number is +92-301-8413321.It is the only branch in Sialkot and it is on rent. Rent is not fixed, but it depends on the area of the restaurant.

Vision statement

“To be the world's best quick service restaurant experience”. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Mission Statement

“Be our customer’s favorite place and way to eat”.

Value Statement

Quality, Service, Cleanliness and Value.

Employees Hierarchy

Job RequirmentsQualification: - Minimum intermediate.

Age: - Minimum 18 and maximum 25.

Gender: - Male or Female.

Experience: - On the requirement of the job.

Pay: - Fresh crew member gets Rs.10,050 and a crew member who worked there for 4-5 years gets Rs. 20,000 to 22,000 (Pakistan).

Jobs Timings

Full Time

Part Time

CREW MEMBERS

Competitive wages

Free uniforms

Free or discounted meals

Flexible hours

Medical insurance

15% per year in pay (Gross)

Paid holidays

2 bonuses in a year

3-4 incentive cash program

2 trip in a year

Connection

“Hard on progress and soft on people”

{X-Theory Manager}

Target Market

Children

Youngsters

High –income groups

Families

Competitors

About Restaurant

Raw Material

Storing Raw Materials

Cooking

Self Service

Drive-Thru

Play Place

KitchenCleanliness

Safety

Frames

Chart

Buddy Space

MENU

objective• Quality

• Service

• Cleanliness

• Value

Recommendations

Open more branches

Get raw materials from Pakistan

Consider customers mind

Strategic Alliances