Muhammad Noman Aman

Introduction of McDonald’s

• Founders of McDonald's Richard &Maurice McDonald

• Serve 68 million customer's daily in 119 countries across 35,000 restaurants

• Headquarters in Oak brook , U.S

• Brand Equity $28.1 billion • Current CEO Donald Thomson

Strengths

• Big customer base• Standardization• Motivational training• Acceptance for cultural and Religious gaps• Catering customer tastes

Weaknesses

• Little differentiation• Turnover of employees• Food menu issues

Opportunities

• Strong financial position• Wide stream of potential customers• Unserved markets• Population growth

Threats

• Saturation• Economic factors• Health related lawsuits

Strategic Management & McDonald’s Success

• Driven by competitive advantage• Enhanced communication• Greater commitment• Combating with global issues

Strategic Management Process

Step where it Excels

“Strategy Implementation”• Alignment between company and franchises• Value chain expertise• Standardization

Why franchise owners need to follow the steps in SM process

• Ensuring proper execution of plans• Achieving standardization world over• Catering customers beyond cultural gap• Consistent approach

Training Presentation

• Reaching vision & mission• Prioritizing activities• Team work• Defines accountability

Thank you . . . . . . .