mcdonald's french fries lawasuit

8/3/2019 McDonald's French Fries Lawasuit

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GROUPPROJECT

Group members:

V th Ct TinNguynTh H TranginhPhm Anh ThiuTrn Duy KhimPhng Khit Nhi


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OUTLINE

Introduction

Literature Review

Methodology Results

Recommendation


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INTRODUCTION

1954, Ray Kroc McDonald founder, started with asmall barbeque restaurant.


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It has been growing and

spreading internationally forthe past three decades.

Now, it is one of the worlds

leading food service retailers,with more than 33,000restaurants, serving morethan 64 million people inmore than 119 countrieseach day.


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WORLDWIDEPRODUCT

Big Mac World famous fries

Chicken McNuggetsEgg McMuffin


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The McDonalds french fry lawsuit

A lawsuit was filed not only with McDonalds, but within thevegetarian community as well, over which groups should get

the money

Mc Donald had not told

vegetarians that its french

fries and hash browns had

beef in them

Press release stated that

McDonalds fries werecooked in 100 percent

vegetable oil

The case is being appealed, millions of dollars are at stake, and

the outcome is in doubt

LITERATURE REVIEW

Vegetarians Mc Donald


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But lawsuits were filed in

Texas, New Jersey, California,

and Illinois

Hindu protests in India

were launched at various

McDonalds restaurants

McDonalds quicklyissued a denial: never

claimed its fries were

vegetarian

Eric Schlossers book FastFood Nation remarking that the

natural flavor in McDonaldsfrench fries was derived from

beef

the issue receded in India

LITERATURE REVIEW

laboratory testsrevealed: NO animal fat

in the french fries


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Who sRight?

Who sWrong?


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THEFACT


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Mc Donaldemployees

Loyalty vs. Truth

Short term vs. Long term

Friescontainedflavor from

beef

Vegetarianscan enjoy

fries

- Selling more products- Consumers would suffer - Selling less products

- Consumers welfare

Mc DonaldVegetarianConsumers


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MC DONALDSREACTION In 2005, McDonald's has agreed to donate $10 million to

Hindu and other groups to settle lawsuits filed againstthe chain for mislabeling french fries and hash brownsas vegetarian.

McDonald's also posted an apology on its Web site,acknowledging that mistakes were made incommunicating to customers and the public


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McDonald has created a Dietary Practice/VegetarianAdvisory Panel consisting of experts in consumerdietary practices that will advise McDonald's on

relevant dietary restrictions and guidelines.


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METHODOLOGY

Literature searches

Sources of information: Newspaper

Annual reports

Online articles Related studies


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REFERENCE

http://www.compassionatespirit.com/McDonalds-Lawsuit-article.htm

http://www.aboutmcdonalds.com/mcd/our_company.html
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mcdonald's french fries lawasuit

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