mcdonalds supply chain - animalagriculture.org...annual 2015 purchases: $11+ billion f&p 470...
TRANSCRIPT
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McDonalds Supply ChainIncorporating a Consumer Perspective
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Ernie MeierDirector of Quality Systems
US Supply Chain
2
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Overview• Our Storied Past
• Business Evolution
• Customer Evolution
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Ray Kroc“Be a good citizen. Have a real sense of community. Be involved in the life and spirit of the community you serve.”
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5
the 3-legged
stool
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Annual 2015 Purchases: $11+ Billion F&P
470 MILLIONlbs chicken
680 MILLIONlbs beef
1.35 BILLIONlbs potatoes
*Based on 2015 McDonald’s U.S. Purchases
52 MILLION lbs coffee
220 MILLIONlbs cheese
170 MILLION dozen eggs
98 MILLIONlbs lettuce
36 MILLIONlbs of fish
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Where do we ship beef?
We have 32 Distribution Centers that supply all 14,000
US restaurants
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Where does our beef come from?
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MILLIONEVERYDAY
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90%
30%2%0%
23%
45%
68%
90%
113%
1810 1910 2010
Agriculture Today -% of Population Involved in Farming
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Welcome to the age of the customer
Age of Manufacturing
Age of Distribution
Age of Information
Mass Manufacturing
makes industrial powerhouses
successful (Ford, Boeing, GE,
RCA)October 2013, “Competitive Strategy in the Age of the Customer”
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Welcome to the age of the customer
Age of Manufacturing
Age of Distribution
Age of Information
Mass Manufacturing
makes industrial powerhouses
successful (Ford, Boeing, GE,
RCA)October 2013, “Competitive Strategy in the Age of the Customer”
Global connections & transportation systems make distribution key(Wal-Mart, Toyota, P&G, UPS)
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Welcome to the age of the customer
Age of Manufacturing
Age of Distribution
Age of Information
Mass Manufacturing
makes industrial powerhouses
successful (Ford, Boeing, GE,
RCA)October 2013, “Competitive Strategy in the Age of the Customer”
Global connections & transportation systems make distribution key(Wal-Mart, Toyota, P&G, UPS)
Connected PCs and supply chains mean those that control information flow dominate (Amazon, Google, Comcast, Capital One)
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Welcome to the age of the customer
Age of Manufacturing
Age of Distribution
Age of Information
Mass Manufacturing
makes industrial powerhouses
successful (Ford, Boeing, GE,
RCA)
October 2013, “Competitive Strategy in the Age of the Customer”
Global connections & transportation systems make distribution key(Wal-Mart, Toyota, P&G, UPS)
Connected PCs and supply chains mean those that control information flow dominate (Amazon, Google, Comcast, Capital One)
Age of the Customer
Empowered buyers demand a new level of customer obsession( Southwest, Amazon, AmEx)
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16
Social Media
Source for food Information
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Food Quality – Consumer Perceptions/Expectations
Global Flavor / Ingredients
Customizable
Fresh
Safe and Reliable
Source: “Understanding Young Adults”, Global Consumer & Business Insights, January, 2007
Emerging:New trends will
continue to shake out
Mainstream: An established trend that will continue to
grow
Universal: Will not change
• Non-negotiable• Trust marketing
imperative
• Real ingredients• Hand made
• It is a customizable world, why not food
• Expanding palate
• Concerned with processing• Chemicals are bad• Ingredient integrity & sourcingNatural
Minimal Processed
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“We are business people with a solid, permanent, constructive ethical program that will be in style 20 years or 30 years from now, even more so than it is today.”– Ray Kroc, 1957
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20
High trust in academia, citizens, and non-profits
Q. Please tell me how much you trust each of the following institutions to operate in the best interest of our society. Would you say you have a lot of trust, some trust, not much trust, or no trust at all in…?
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Global Food Vision: Food Sourced ResponsiblyAs one of the world’s largest food companies, we will use our scale to drive continuous improvement and innovation in responsible sourcing, to help realize a food supply where people, animals and the planet thrive.
• Address climate change• Preserve forests• Protect water resources• Reduce waste
• Respect & protect human rights
• Promote the health and welfare of animals
• Promote economically viable farming
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McDonald’s Scale for Good
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Thank you!